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This study aims to analyze passengers' understanding of prohibited items at Terminal 2 of Juanda International Airport and evaluate the effectiveness of information delivery strategies implemented to support aviation safety and security. The research uses a descriptive qualitative method with data collection techniques such as observation, interviews, and documentation. The findings show that most passengers, particularly elderly individuals, still do not have a clear understanding of the difference between items allowed in the cabin and those that must be placed in checked baggage. Information regarding prohibited items is only discovered when passengers reach the security check area (PSCP), which is considered too late, causing panic and discomfort among passengers. The main factor contributing to the low level of understanding is the unstrategic delivery of information and the lack of engaging communication media. Although information about prohibited items is available through posters and announcements, these methods do not effectively attract passengers' attention. Passengers often overlook the information placed in less visible or strategic locations. This indicates that the current information media have not been effective in providing significant impact on passengers' understanding. This study recommends several steps to improve passenger understanding. The placement of more effective information media, such as eye-catching educational banners and 3D video displays at the departure entrance area, is expected to attract more attention from passengers. Additionally, the use of digital platforms, such as airport apps or social media, could be an effective way to deliver information to passengers before they arrive at the airport. With these strategies, passengers can better prepare and avoid potential mistakes during security checks, thus supporting the smoothness and safety of their flights.  

This study aims to analyze the branding strategy in digital marketing carried out by Maire Homewear through Instagram and Shopee platforms in an effort to increase brand awareness. Maire Homewear is a Micro, Small, and Medium Enterprise (MSME) engaged in the fashion sector with a flagship product in the form of patchwork daster. The focus of this study includes the branding strategy implemented, the obstacles encountered in its implementation, and the effectiveness of the strategy in building brand awareness among consumers. This study uses a descriptive qualitative approach with data collection techniques through observation, interviews, and documentation. Informants in this study consisted of the owner of Maire Homewear, two resellers, and two consumers. Data analysis was conducted using the Miles and Huberman model which includes the stages of data reduction, data presentation, and drawing conclusions. The results of the study indicate that Maire Homewear's branding strategy is still stronger in the offline realm, such as through the reseller system and participation in various exhibitions. Meanwhile, the utilization of digital marketing through Instagram and Shopee is considered less than optimal. Content shared on Instagram is still inconsistent, and interactive features such as live shopping on Shopee have not been maximized. This results in Maire Homewear's brand awareness remaining relatively low among the general public, although it has begun to build among loyal customers, both those who purchase directly from Maire and through its reseller network. This study recommends that Maire Homewear increase the consistency and variety of its digital content on Instagram, including customer testimonials, production processes, and educational content about its products. Furthermore, utilizing the live shopping feature on Shopee is expected to be a more interactive and effective promotional tool for building relationships with consumers and expanding market reach.

This study explores the role of Hadith as a foundation for instilling the values of religious tolerance, with a focus on shaping the awareness of Generation Z in the contemporary era of technology and globalization. The Qur'an and the Hadith of Prophet Muhammad SAW emphasize respect for religious diversity and firmly prohibit intolerance, offering a strong theological basis for promoting harmonious coexistence. As a digitally active generation, Gen Z possesses significant potential to disseminate tolerance values through online platforms. Nevertheless, they face challenges such as disinformation, hate speech, and the spread of distorted religious interpretations, which may hinder the cultivation of inclusive attitudes. This research highlights that the integration of tolerance values requires methods aligned with Gen Z’s characteristics, including interactive discussions, the strategic use of social media, and educational approaches rooted in prophetic principles. By adopting such methods, religious teachings can be contextualized in a manner that resonates with Gen Z’s communication styles and digital literacy levels. The study employs a qualitative literature review to analyze relevant Hadith texts, their interpretations, and contemporary strategies for value transmission. The findings suggest that a combination of religious education, digital engagement, and community-based initiatives can effectively foster interfaith understanding and reduce intolerance among youth. Ultimately, this research offers a practical framework for educators, religious leaders, and policymakers to strengthen inter-religious tolerance by enhancing the comprehension and application of Hadith in addressing the unique challenges of the digital era.

This study aims to determine and analyze the potential and challenges of culinary businesses, the implementation of digitalization and halal certification, and the development of an effective and sustainable model for the "Resto Apung" culinary business to support food economic independence in coastal villages. The research was conducted at "Resto Apung" using a qualitative descriptive method with data collection techniques such as interviews, observations, and focus group discussions. The findings show that the "Resto Apung" business holds significant potential as a culinary destination with a strong attraction due to its unique location and menu offerings based on local marine products. However, several challenges hinder its development, including low digital literacy among business managers, lack of structured and professional management systems, and the absence of halal certification which is crucial in targeting broader Muslim consumer segments. Currently, digitalization has only been applied in the marketing aspect, primarily through social media, while other aspects such as financial management, customer service, and operational processes are still managed conventionally. Nevertheless, the managers have shown awareness and initiatives to improve, especially in recognizing halal certification as a strategic competitive advantage. The proposed development model integrates digitalization into all aspects of business management, enhances human resource capacity through technical and managerial training, and includes efforts to obtain halal certification. This holistic approach is expected to increase the competitiveness of the culinary business, optimize local potential, and ultimately contribute to the achievement of food economic independence in coastal areas.

WhatsApp is one of the most widely used messaging platforms, offering fast and simple communication. Among its active users are students from Islamic boarding schools (santri), including those involved in micro, small, and medium enterprises (MSMEs). However, despite its convenience, many users lack awareness regarding digital safety and privacy, exposing them to cyber risks such as phishing, scams, and identity theft. In Nusukan, Surakarta, this issue is particularly relevant for santri who rely on WhatsApp for both academic and business communication. This community service initiative was conducted at Al-Mukminun Islamic Boarding School in Nusukan, Surakarta, with the aim of increasing awareness and understanding of safe WhatsApp usage among MSME santri. The program consisted of counseling sessions, which included lectures and interactive discussions tailored to the participants’ needs. Key topics included how to adjust privacy settings, identify suspicious links and messages, protect personal data, and recognize common cyber threats. Participants responded positively to the training. Feedback showed that 80% of them reported they would avoid clicking unknown links in messages. Another 80% stated they would refrain from sharing personal information with strangers. Furthermore, 80% expressed their commitment to regularly updating the WhatsApp application to ensure optimal security features are in place. This program successfully raised awareness and empowered santri with essential knowledge about digital communication safety. It highlights the importance of integrating communication psychology and practical digital literacy into community education to support secure online behavior for young entrepreneurs. Overall, this training shows that a contextual and applicable communication psychology approach is very effective in forming positive digital awareness and behavior in religious-based communities such as MSME students.

Population administration services at the village level often face various challenges, such as technological limitations, lack of outreach, and low digital literacy among the community. These conditions hinder the provision of fast and efficient services, particularly in the KTP (National Identity Card) issuance process. Therefore, innovation in services is needed, one of which is the implementation of digital KTPs. This study aims to analyze the implementation of digital KTP services in Kelong Village, Bintan Pesisir District, Bintan Regency. This service is part of the government's efforts to digitize population administration, which is expected to improve the efficiency and quality of public services at the village level. The approach used in this study is descriptive qualitative, with data collection techniques through in-depth interviews, observation, and documentation. The theory used for analysis is the policy implementation theory of Van Horn and Van Meter, which involves six main indicators. The results show that the digital KTP service in Kelong Village has been implemented since 2022 and provides convenience for the community, especially in terms of service speed and the friendly attitude of village officials. The community feels that obtaining their KTPs is faster than the previous manual procedure. Furthermore, village officials demonstrated a friendly and helpful attitude during the service process, enhancing the community's positive experience. However, this study also identified several challenges in implementing digital ID card services, such as a lack of public awareness regarding the procedures and benefits of digital ID cards. Limited technological devices and unstable internet connections also hampered smooth service delivery. Furthermore, low levels of digital literacy in the community made it difficult for some to access the service effectively.

The development of information technology has brought about significant changes in the social, economic, and legal life of global society. On the one hand, digitalization creates efficiency and convenience in various activities, such as financial transactions, communications, and access to information. However, on the other hand, this progress has also given rise to a new form of crime known as cybercrime. Cybercrime differs from conventional crime in that it is committed through electronic systems that can cross national borders and involve a large number of victims. This crime encompasses various forms, such as data hacking, online fraud, and malware distribution. This research aims to examine the development of cybercrime as a form of modern crime in the digital era and to assess the response of Indonesian criminal law to these challenges. The method used is normative legal, with a statutory, conceptual, and case study approach. This research also examines existing regulations, such as Law Number 11 of 2008 concerning Electronic Information and Transactions (ITE) and Law Number 27 of 2022 concerning Personal Data Protection, in addressing cybercrime issues. The research results show that although Indonesia has several regulations related to cybercrime, their implementation still faces various obstacles. Some of the main obstacles include suboptimal law enforcement, limited technology and human resources, and low levels of public digital awareness. Therefore, regulatory reform, institutional capacity development, and increasing public digital literacy are essential. This is part of a national strategy to address cybercrime comprehensively and sustainably, in order to create a safer and more trustworthy digital environment.

This study aims to improve the performance of roadside supervision services for Baggage Towing Tractor (BTT) movements at Kualanamu International Airport, Deli Serdang. The research background is based on the high level of operational risk on the airside, which requires strict supervision of Ground Support Equipment (GSE) vehicles. The method used is descriptive qualitative with data collection techniques in the form of direct observation, semi-structured interviews, and field documentation. The results of the study indicate that violations of Standard Operating Procedures (SOP) such as excessive speeding, inappropriate lane use, and compliance with procedures are still common. The main causes include lack of training, weak monitoring systems, and low awareness of safety culture. From the results of the observation, it was found that supervision is still manual and not optimally supported by monitoring technology such as CCTV with a real-time integration system. In addition, the number of supervisory personnel is also not able to cover the entire service area of the road which is quite extensive, especially during peak operating hours. The lack of a firm reward and punishment system also contributes to the low discipline of BTT drivers. Interviews with several BTT operators showed that they have not received regular safety training, and most do not understand the importance of complying with established signs or markings. Therefore, it is recommended that airport authorities implement a monitoring system through the use of sensor-based technology and GPS tracking, as well as increase the intensity of occupational safety training. Furthermore, a dedicated unit should be established to continuously monitor GSE movements and integrate a digital reporting system to ensure prompt action on violations. Improving safety culture can also be achieved through internal campaigns and ongoing outreach.

Community service activities are one form of implementation of the Tri Dharma of Higher Education which aims to have a direct impact on improving the quality of life of the community. AMNI Maritime University conducted community service activities in Bajumulyo Village, Juwana District, Pati Regency, as a form of support for the coastal community economic empowerment program launched by the Pati Regency Government. This activity involved lecturers, students/cadets, and the local community in an active and collaborative manner. The enthusiasm of the Bajumulyo Village community in participating in various series of activities demonstrated the need and awareness of the importance of technological adaptation, especially in terms of digitalizing the marketing of fish catches. The main objective of this activity was to increase the income of fishing groups through the use of digital media as a means of promotion and distribution of marine products. The method of implementation of the activity was carried out through a participatory approach in the form of direct training and coaching, field observations, interviews with local fishermen, and literature studies to strengthen the conceptual framework and practices in the field. Training materials included digital marketing strategies, the use of e-commerce platforms, social media, and attractive fishery product packaging techniques. Indicators of the success of this program were an increase in fishermen's ability to use digital technology to market their products and an increase in the income of fishing families after participating in the program. Observations indicate that this training has had a positive impact on community understanding of the importance of digitalization in marketing fish catches.

The rapid expansion of Indonesia’s digital economy and the enactment of the Personal Data Protection Law (Law 27/2022) have exposed significant shortcomings in the resolution of data-related disputes under existing judicial and administrative frameworks. Public adjudication of sensitive data conflicts can erode trust, impose reputational damage, and delay reparative outcomes, while courts often lack specialized expertise in technology and privacy. Drawing upon international precedents including the European Data Protection Board’s Article 65 GDPR mechanism, the EU–US Data Privacy Framework arbitration annex, and the European Patent Office’s data-protection arbitration rules this study examines the urgency and feasibility of establishing a dedicated Data Dispute Arbitration Forum in Indonesia. Through comparative analysis, it identifies core design elements such as expert-appointed tribunals, streamlined online procedures, confidentiality safeguards, clear enforcement under the New York Con-vention, and mechanisms for restorative remedies beyond fines. Anchored in Pancasila’s social-justice ethos and Indonesia’s ADR law (Law 30/1999) and ITE Law, the proposed institutional architecture integrates online dispute resolution (ODR) protocols, data-minimization and cybersecurity guidelines, and publicly anonymized award publication to foster legal certainty and raise awareness of data-protection obligations. A stakeholder impact assessment demonstrates that such a forum would benefit individual data subjects through low-cost, expeditious relief; controllers and processors through predictability and trade-secret protection; regulators through expert findings; and foreign investors through alignment with global data-governance standards. By aligning domestic legal values with international best practices, the specialized forum promises to bolster enforcement, restore public trust, and strengthen Indonesia’s competitiveness in the global digital marketplace.

Micro, Small, and Medium Enterprises (MSMEs) have an important contribution in supporting the national economy, especially in terms of job creation and strengthening the local economy. However, most MSMEs still face challenges in compiling financial statements that are in accordance with applicable accounting standards. This study aims to analyze the extent to which the implementation of Financial Accounting Standards for Micro, Small, and Medium Entities (SAK-EMKM) has been implemented by MSME actors, as well as identify the obstacles faced in the process. The research approach used is qualitative descriptive, with data collection techniques through interviews, direct observation, and document review. The findings of the study show that the level of understanding of MSME actors towards SAK-EMKM is still low, and the implementation of these standards is not evenly distributed. The main causative factors include limited accounting knowledge, lack of professional assistance, and lack of access to technical training. In addition, most MSMEs still rely on manual recording without referring to correct accounting principles, making it difficult in the audit process or applying for loans to financial institutions. Another obstacle is the lack of digital literacy in financial management, as well as the assumption that the preparation of financial statements is not a top priority. In fact, well-structured financial statements can be an important tool in business decision-making and open access to funding. This study recommends the importance of collaboration between the government, academics, and financial institutions to provide training, mentoring, and a simple reporting system that is in accordance with the characteristics of MSMEs. This effort is expected to increase the awareness and ability of MSMEs to manage finances in an accountable and transparent manner, as well as support business growth and sustainability in the long term.

The rapid development of information technology has triggered significant changes in communication patterns, including in da'wah activities. Amidst digital dominance and the rapid flow of information, a da'wah approach relevant to the communication characteristics of Gen Z is crucial. Gen Z is known for its fast, interactive communication style and preference for digital media. Therefore, this community service program is designed to introduce da'wah as an effective two-way communication process in addressing these dynamics. The main objective of this program is to improve digital da'wah literacy and foster motivation and practical skills in creatively conveying Islamic messages through social media platforms. This community service activity is carried out through a series of activities, including outreach, interactive discussions, and practical simulations for creating digital da'wah content. The outreach is intended to provide a basic understanding of da'wah in a digital context. Interactive discussions allow participants to share views and understand how da'wah can be carried out effectively in cyberspace. Meanwhile, the da'wah content creation practice provides participants with the opportunity to directly engage in creating da'wah messages that can be disseminated through social media. Evaluation of the activity is carried out through pre- and post-tests held before and after the program implementation. The analysis results showed an increase in participants' understanding of more than 35% across all tested indicators. The highest increase (56.3%) was recorded in their understanding of the importance of two-way communication in da'wah. Previously, many participants considered da'wah to be an activity limited to religious leaders. However, after participating in this program, they began to understand that da'wah is a task for every individual, and can be carried out through media closely related to their daily lives. Overall, this program succeeded in increasing knowledge, critical awareness, and enthusiasm for contextual da'wah among Gen Z.

This study aims to analyze the legal responsibilities of e-sports teams regarding the fulfillment of wage rights and the forms of legal protection for professional athletes based on applicable laws and regulations in Indonesia. As the e-sports industry develops as part of the digital and creative economy, the issue of employment relations between e-sports teams (as employers) and athletes (as professional workers) has become an important issue that requires in-depth study from a legal perspective. This study uses a normative legal method with a statutory approach. This approach is used to analyze positive legal norms that regulate the rights and obligations in employment relations and the legal protection mechanisms available to e-sports athletes. This research is prescriptive in nature, meaning it not only describes the applicable legal conditions but also provides recommendations for improvements. The legal material collection technique was carried out through a literature study that included relevant laws and regulations, books, scientific journals, and court decisions. The results of the study indicate that e-sports teams, which can legally be in the form of business entities or corporations, have a legal obligation to pay athletes' wage rights in a timely and full manner as stated in the employment contract. If there are delays or deductions in wages without legal basis, e-sports teams can be held liable under civil, criminal, and administrative laws. Furthermore, legal protection for athletes as workers still faces various challenges, particularly related to weak oversight by relevant authorities and low levels of legal awareness among both team management and athletes themselves. To address this, concrete steps are needed in the form of strengthening law enforcement mechanisms, increasing legal education for e-sports industry players, and developing labor protection policies specifically for e-sports. This way, the rights of professional athletes can be guaranteed fairly and proportionally.

The purpose of this study is to describe spelling errors in descriptive texts of grade XI students of SMA Negeri 3 Lhokseumawe. This research method is descriptive qualitative. Data were collected using documentation and note-taking techniques. Data analysis techniques were carried out through several stages, namely collecting data samples and identifying errors, classifying data based on the type of spelling errors, and describing the forms of errors found. The results of the study indicate that many students still make spelling errors, such as errors in capitalization, writing basic words, redundant words, pronouns, prepositions, abbreviations and acronyms, period errors, and comma errors. These errors are caused by students' lack of accuracy and understanding in implementing Indonesian Spelling when writing. In this case, students must be given a better understanding of Indonesian Spelling. To overcome this problem, teachers have an important role in providing more intensive learning related to the implementation of Indonesian Spelling. One effort that can be done is to provide structured writing exercises, accompanied by direct feedback on spelling errors made by students. Furthermore, the use of digital learning media, such as spelling correction apps or interactive writing platforms, can help students improve their writing skills more effectively. With the right learning strategies, it is hoped that students will be able to understand spelling rules in depth and apply them correctly in every writing activity. Furthermore, students' writing skills also need to be honed through more varied activities, such as writing competitions, daily journals, or creative writing projects that require consistent application of spelling rules. Teachers can also implement a peer review method, where students correct each other's writing, thus creating collaborative learning that can increase language awareness.

The presence of a strong trademark is also a determining factor for the success of a business in today's digital era. An attractive and professional brand design can differentiate the products or services sold from what competitors offer. However, not all business actors, especially enterpreneur activists, have sufficient knowledge and resources to create a quality brand design. Therefore, it is essential to enhance the capabilities of entrepreneurs in consistently producing appealing and effective brand designs. One practical approach is to promote the use of user-friendly graphic design tools, such as Canva, through awareness and outreach programs. With Canva, enterpreneur players can create professional brand designs without the need to have in-depth graphic design skills. The primary aim of this study is to enhance entrepreneurs' skills in designing appealing and professional trademarks by promoting the use of the Canva application through socialization efforts. This research is anticipated to offer the following advantages:: First, increasing the knowledge of enterpreneur about the importance of trademark design. Second, increasing the ability of enterpreneur to use Canva's basic features in creating brand designs. Third, helping enterpreneur in creating brand designs that match the identity of their business profile. This research was conducted in several stages: preparation, implementation, and evaluation. The expected output of this research is an increase in the capacity of enterpreneur stakeholders. After attending the training, the ability of enterpreneur players in Bedug Village, Pangka Sub-district, Tegal Regency to create brand designs increased significantly. New brand designs: new brand designs that are more attractive and professional were created by the trainee enterpreneur. Scientific Publication: The research results can be published in the form of scientific papers or seminar reports to enrich the repertoire of science.  

The scarcity of subsidized 3-kilogram LPG in Tanjungpinang City has become a crucial public issue, primarily due to inaccurate distribution. The Puan Molek Card program was designed as an innovative solution to reorganize the LPG subsidy distribution mechanism to make it more manageable and in favor of poor households and eligible MSMEs. An evaluation based on William Dunn's six dimensions showed that in the initial phase, the program's effectiveness and efficiency were quite high, supported by collaborative data collection between local governments, neighborhood associations (RT/RW), and community social institutions. The card also provided convenient access and reduced the potential for hoarding by irresponsible individuals. However, over time, inconsistent card use and weak oversight caused the program's effectiveness to decline. Many residents returned to using ID cards (KTP) as a substitute, opening new opportunities for distribution irregularities. This indicates that the dimensions of accuracy and accountability have not been maintained sustainably. The study also noted that although LPG distribution was relatively smooth, there is a long-term potential for declining public trust if the government does not immediately implement improvements. Therefore, the main recommendations are strengthening the digital-based monitoring system to record LPG subsidy transactions in real time, as well as integrating the Puan Molek Card with population data to prevent misuse. Furthermore, local governments need to intensify public awareness campaigns on the importance of card use and conduct regular field monitoring. Cross-sector collaboration, including with Pertamina, distribution agents, and independent oversight bodies, is also needed to ensure the program returns to its primary objective: ensuring that the 3-kilogram LPG subsidy reaches those entitled to it.

Berambang Hamlet, located in Batu Putih Village, Sekotong Subdistrict, possesses abundant agricultural potential in the form of bananas. However, their utilization remains limited to simple processing, such as fried bananas, which offer low economic value. The housewives in this hamlet express a strong desire to develop more diverse and economically valuable banana-based products, but they face challenges due to limited skills in production, packaging, and marketing. This community service initiative aims to enhance the economic capacity of housewives through technical training in banana processing, product packaging, and effective marketing strategies. The methods applied include participatory observation, focused group discussions, hands-on practical training, and ongoing mentoring. The results of this activity indicate a significant improvement in participants' skills, particularly in processing bananas into products such as flavored banana chips. Additionally, participants are now able to design attractive packaging and market their products both locally and through digital platforms. This initiative has also succeeded in fostering new awareness of household economic potential and has encouraged entrepreneurial spirit within the community. Thus, the program not only provides short-term benefits in the form of increased skills but also creates sustainable economic opportunities for the residents of Berambang Hamlet. This capacity-building effort is expected to serve as a starting point for the development of micro-enterprises based on local potential, thereby contributing to improved family welfare and strengthening the village economy.

One of the digital marketing strategies commonly used by companies and Micro, Small, and Medium Enterprises (MSMEs) to introduce their products and achieve optimal profits is through the use of social media (Hidayat et al., 2022). The rapid development of information technology, particularly the internet and social media, has significantly changed consumer behavior and the way businesses operate. Digital marketing provides strategic opportunities for business actors, including lower promotional costs, increased brand awareness, and the potential to boost sales (Dwivedi et al., 2020). However, many MSMEs have not yet fully utilized digital marketing strategies through social media. The lack of digital literacy and limited understanding of effective marketing strategies remain major challenges in business development. To address these issues, a community service team from the Faculty of Economics, Universitas Islam Majapahit, implemented a mentoring program for the MSME “DnD Donat” located in Dlanggu District, Mojokerto Regency. The objective of this program was to provide the partner with the knowledge and practical skills necessary to design and implement an effective digital marketing strategy using social media as the primary promotional channel. Through this mentoring activity, the partner received education on the fundamentals of digital marketing, how to create engaging promotional content, and how to effectively use social media platforms such as Instagram and WhatsApp Business. The results of the program showed that the partner gained an understanding of digital marketing strategies and began to implement them in their business activities. The positive impact of the program was reflected in a noticeable increase in both sales volume and income over a specific period following the implementation of the new marketing approach. This program is expected to serve as a model for developing digital capabilities among other MSMEs and to support the broader digital transformation in the micro and small business sector in a sustainable manner.

The agricultural sector has a vital role in meeting national food needs, improving community welfare, and strengthening regional food security. However, the sector still faces various challenges, including land limitations, climate change, price fluctuations, and low production cost efficiency. Therefore, innovation is needed through the application of digital technology that is able to increase the productivity and sustainability of farming businesses. One of the solutions offered is the use of Artificial Intelligence of Things (AIoT), which is the integration of artificial intelligence (AI) with the Internet of Things (IoT) that allows agricultural systems to run more intelligently, efficiently, and scalably. This community service activity was carried out with the Satria Tani Hanggawana Farmers Group located in Kalisapu Village, Slawi District, Tegal Regency, with the main focus on premium melon cultivation. The method of the activity included material presentations on the concept of smart farming, the introduction of IoT-based sensor devices for monitoring temperature, humidity, and plant nutrition, field practices in greenhouses, simulations of the use of AI-based applications for crop prediction, and interactive discussions. In addition, material was also provided on simple agribusiness management, financial recording, and crop marketing strategies so that farmers are able to manage their businesses more professionally. The results of the activity showed a significant increase in participants' knowledge related to the application of AIoT in modern agriculture. Farmers not only understand the benefits of technology, but are also able to practice using tools and applications directly. The enthusiasm of the participants was reflected in their active involvement in discussions, willingness to try new technologies, and awareness of the importance of innovation to face agricultural challenges in the digital era.

This study aims to analyze the implementation of risk management at PT API, identify the challenges faced during the process, and evaluate its impact on the company’s financial performance. A qualitative research approach was employed, with data collected through in-depth interviews, direct observation, and documentation review. The data were obtained from managers and staff of the Quality, Risk, and Performance Management unit, providing comprehensive insights into the risk management procedures applied within the company. The findings reveal that PT API has implemented risk management in accordance with the ISO 31000:2018 framework. The processes of risk identification, analysis, evaluation, and mitigation are carried out systematically. However, several challenges were identified that hinder effective implementation. These include reliance on manual monitoring systems, which are prone to errors and delays in reporting, and the lack of widespread awareness of risk culture across all work units. This uneven awareness results in suboptimal employee participation in risk identification and reporting. Nevertheless, the implementation of risk management has shown a positive impact on the company's financial performance. With structured risk treatment and appropriate mitigation strategies, the company has been able to reduce potential financial losses and improve operational efficiency. This is reflected in more controlled budget management and more cautious decision-making based on risk analysis. Overall, the study emphasizes that consistently and thoroughly applied risk management not only functions as a control mechanism but also contributes significantly to the financial stability and sustainability of the company. Therefore, the enhancement of digital monitoring systems and the strengthening of risk awareness across all departments are crucial aspects that need to be addressed moving forward.This research highlights the strategic value of risk management in supporting organizational resilience and financial health, offering practical insights for companies seeking to optimize their risk governance frameworks.