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Dzikri Kurniawan; Naila Aisyah Putri; Sheily Novitasari; Siti Hawa’ Octaviani; Mu’tasim Billah +1 more

Jurnal Pengabdian Masyarakat Sains dan Teknologi 2023 Fakultas Teknik Universitas Cenderawasih

Group 02 KKN-T MBKM UPN "Veteran" East Java located in Banjaragung Village, Bareng District, Jombang Regency provided assistance on digital marketing and business legality to improve the quality of MSME (Micro, Small, and Medium Enterprises) products. There are still many MSMEs in Banjaragung Village that do not have NIB, are halal certified, and also don’t take advantage of the current digital marketing. The purpose of this service activity is to improve the development of MSMEs in Banjaragung Village, Bareng District, Jombang Regency through digital marketing assistance and MSME business legality. The assistance program for making digital marketing includes making social media such as Instagram Business, e-commerce Shopee and Tokopedia, making stickers for new packaging, and making banners for MSMEs. Business legal assistance in the form of assistance provided by the group 02 KKN-T MBKM in the manufacturing process, as well as collecting various data needed to meet the requirements for making NIB and Halal Certification. With assistance regarding digital marketing and business legality, this business is able to expand market reach and increase consumer confidence in the products being marketed, so that it is able to achieve the goals expected of MSME players in Banjaragung Village.  

Chairul Fajar Tafrilyanto; Septi Dariyatul Aini; Moh. Zayyadi; Fetty Nuritasari; Nurul Fajaria Putri

Jurnal Pengabdian Masyarakat Sains dan Teknologi 2023 Fakultas Teknik Universitas Cenderawasih

Branta Pasisir Village is a village with a livelihood as a fisherman, entrepreneur, etc. One aspect that is very important in business development (MSMEs) is the existence of business legality. NIB is a business identity number used by business actors to obtain business licenses. The Field Work Lecture activity was carried out by the KKN 14 group due to a lack of knowledge and the importance of NIB in Branta Pasisir Village in making Business Identification Numbers. The goal to be achieved from this Real Work Lecture program is to provide assistance to UMKM actors in Branta Pasisir Village regarding account creation and procedures for managing legality through Online Single Submission (OSS). The method used consists of 3 stages, namely observation or survey, counseling or socialization related to NIB, and implementation of assistance and creation of NIB. UMKM that are willing and successful in being registered for making an NIB so that they can obtain a legality certificate  

Hendra Maulana; Ajeng Arum Isfania; Yolanda Irfania; Muhammad Rizki Firmansyah; Ignatius Bramantya Prasetyo Dewa +1 more

Jurnal Nusantara Berbakti 2023 Universitas Kristen Indonesia Toraja

Nganjuk is a Kabupaten in the province of East Java, Indonesia. One of the sub-districts in Nganjuk, Rejoso sub-district, Ngadiboyo village, is a potential producer of shallots. We found that the Ngadiboyo village area is a potential producer of shallots. In addition to shallots, residents use their farmland to grow commodities such as soya and green beans. However, the problem we identified with the village's economy is the need for home industry-based businesses that utilize the main crops to be sold as ready-to-consume products. On this occasion, we want to develop the sale of shallot products to increase the economic stability of the Ngadiboyo Village community. Community service is carried out with a mentoring method through attracting community participation. Assistance to attract participation is focused on developing sales through social media, product photos, and e-commerce. Sales development activities on shallot products are one of the activities to help increase community sales. Implementing this activity is expected to increase sales to help the economy. Therefore, this community service activity is hoped to change the community of shallot product sellers.

Rohmatul Laeli; Fatimah Azzahro; Nunung Yuliani; Muhammad Taufiq Abadi

Jurnal Nusantara Berbakti 2023 Universitas Kristen Indonesia Toraja

Nutrition greatly influences the growth and development of children who are still in the learning process at school. The habit of snacking on children has become a common habit and is found at various socio-economic levels of society. Snacks whose cleanliness cannot be controlled by the school and which are contaminated with dust and dirt are in great demand by school children. The purpose of this service activity is to provide socialization or learning about the importance of nutritious food for children at TPQ Raudhotul Huda Wangandowo. The method used in this service is using learning methods in the form of; the lecture method is in the form of delivering theory, the second is the discussion and question and answer method, used to test participants' understanding of the material that has been delivered. The results of this activity showed that the students at TPQ Raudhotul Huda Wangandowo were very enthusiastic in listening to the material presented by us. Some students also understand about nutritious food, it is proven that they can answer questions from us

Nuraini Nuraini; Marwan Marwan; Johan Fahri

Manajemen Kreatif Jurnal (MAKREJU) 2023 Pusat Riset dan Inovasi Nasional

The purpose of this study was to identify the management of Goa Boki Maruru, find out the facilities provided for Goa Boki Maruru and develop a model for the development of Goa Boki Maruru. The method in this study was the survey method, namely a research technique through direct observation of a symptom or gathering information through interview guides, questionnaires. The involvement of these various parties can be seen as sufficient in encouraging tourism. However, currently there is no synergy between stakeholders in tourism management activities. Then it has not yet facilitated the management of Boki Maruru tourism as well as regulation and funding as well as assistance and direction. The research results in the FGD also have not found implementation in management activities from the local government as a dimension of Geopark development. In the management development dimension, it was found that there was no monitoring, evaluation, conservation, education and creative economic improvement program from the Government, and there was still a lack of efforts to increase community capacity related to Boki Maruru tourism management. The dimension of developing community-based strengthening shows that there is no transparency and accountability in tourism management due to the lack of basic management and the basics of tourism management by community organizations. It is recommended that the Geopark development model be through: increasing social responsibility, utilizing digital media, increasing community HR cabality, implementing Boki Maruru management training programs for community tourism organizations, and increasing collaboration with academic and private stakeholders.

Dimas Oktorio Fadilla; Rafika Athiyah Kurniawan; Ida Bagus Anindya Hariwicaksana; Farrah Ayu Rashida; Putry Hafsyah Maulidinna Nurrul +2 more

Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia (JPPMI) 2023 Sekolah Tinggi Ilmu Administrasi Yappi Makassar

This community service will help explain the necessary steps. Which should be followed by small bussines regarding their brand strategy and business development issues. One of the problems faced by the majority of small bussineses is the ability to promote using social media in this digitalized era. Through socialization on digital marketing, KKNT student hopes to help small bussines owners to register their bussines on Google Maps so that their bussines can be easily found by consumers and the public in general. Google Maps is an application that displays map-based location points. The purpose of this socialization is to give insight about marketing and advertising to help increase the number of customers and to be widely recognize.

Tiara Febry Adviola; Nico Akbar Priyambudi; Annisa Aprilia Husnul Khotimah; Danurwenda Permana Erlushandy; Gideon Setyo Budiwitjaksono

Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia (JPPMI) 2023 Sekolah Tinggi Ilmu Administrasi Yappi Makassar

This socialization is a form of community service, especially MSME actors and residents of the Sukorejo Village, Blitar City. With the socialization of MSME development, it is hoped that it can increase the knowledge, insight, and understanding of business people in the Sukorejo Village so that they can adapt to the times and in running a business by utilizing the existing potential. Business actors and residents of the Sukorejo Village are given an understanding of the importance of online marketing or what is commonly called digital marketing, the importance of making a logo as an identity and marketing strategy as well as managing financial business. The implementation of this service program was carried out using the lecture method by UPN Veteran Jatim students and also one of the lecturers followed by a question and answer session. The results of this socialization are 1.) Very good enthusiasm seen from the activeness of the audience in listening and asking questions 2.) This MSME development outreach program can be of good use and can be applied by the audience in running their business. Socialization, Digital marketing, MSME

Rahayu Musfirah; Uci Silvia Rahmah; Akmat Syaifudin; Arinal Haq; Eka Mas Tommy Airlangga

Jurnal Pengabdian Masyarakat Indonesia Sejahtera 2023 STAI YPIQ BAUBAU, SULAWESI TENGGARA

Kalirungkut Village is an area that has various potentials. One of the superior potentials of the village located in Rungkut District, Surabaya is Micro, Small and Medium Enterprises (MSMEs). Many MSME actors have joined the Kalirungkut MSME Association. Association member products are dominated by food and beverages. In addition, there are several MSMEs selling crafts. On the other hand, running a business is not an easy thing. Many MSME actors are constrained, both internal and external constraints. Based on surveys and observations, the main problem faced by members of the Kalirungkut MSME Association is marketing which is still simple and traditional so that it affects the slow, even stagnant, development of MSMEs. Therefore, the East Java MBKM "Veteran" UPN "Veteran" KKNT Group of 85 took the initiative to organize digital marketing socialization which aims to provide knowledge and skills to market products digitally. This socialization had a positive impact in the form of increasing the awareness of MSME actors to start engaging in digital marketing.

Hendra Maulana; Ajeng Arum Isfania; Yolanda Irfania; Muhammad Rizki Firmansyah; Ignatius Bramantya Prasetyo Dewa +1 more

Jurnal Pelayanan Hubungan Masyarakat 2023 International Forum of Researchers and Lecturers

Nganjuk is a Kabupaten in the province of East Java, Indonesia. One of the sub-districts in Nganjuk, Rejoso sub-district, Ngadiboyo village, is a potential producer of shallots. We found that the Ngadiboyo village area is a potential producer of shallots. In addition to shallots, residents use their farmland to grow commodities such as soya and green beans. However, the problem we identified with the village's economy is the need for home industry-based businesses that utilize the main crops to be sold as ready-to-consume products. On this occasion, we want to develop the sale of shallot products to increase the economic stability of the Ngadiboyo Village community. Community service is carried out with a mentoring method through attracting community participation. Assistance to attract participation is focused on developing sales through social media, product photos, and e-commerce. Sales development activities on shallot products are one of the activities to help increase community sales. Implementing this activity is expected to increase sales to help the economy. Therefore, this community service activity is hoped to change the community of shallot product sellers.

Maya Sofiana; Ayu Fauziah; Siti Nur Azizah; Dewi Rahmawati; Fardiana Fardiana +3 more

Sejahtera: Jurnal Inspirasi Mengabdi Untuk Negeri 2023 Universitas Maritim AMNI Semarang

: Cupak Village is a village that has tremendous potential that can be developed. In addition to the cool air, there are several potentials, including (1) religious tourism at Dewi Kilisuci's hermitage site, (2) Sendang Widodaren, Sendang Drajad, and Mount Pucangan; (3) Agricultural tourism which produces Porang as a flour ingredient, Gadung for chips, Corn as food security; (4) accompanied by the manufacture of handicrafts from local raw materials such as woven pandanus. (5) Production of charcoal which can be developed into Carkol as an export commodity. (6) Camping ground. However, the problem faced is the lack of awareness of local residents in the use of tourism. Cupak Village also has abundant agricultural income but its income level can still be developed through socialization so it is hoped that this activity can immediately encourage tourism in Cupak Village and it is hoped that it can also increase Cupak Village's agricultural income. The purpose of this activity is to get an overview of the qualifications of Cupak Village Human Resources in utilizing tourism potential, processing agricultural products, managing businesses, and overcoming existing problems. To determine activities in HR development that will be carried out appropriately based on the results of HR mapping Cupak Village, Potential, Tourism, Religion, Development  

Anissa Feby Widya Prawesti; Ardian Christyanti; Ayu Novita Sari; Sonia Ayu Cahyani; Zainal Abidin Achmad

Jurnal Pengabdian Masyarakat Nusantara (Pengabmas Nusantara) 2023 Universitas Muhammadiyah Manado

Assistance Activities UMKM in improving Branding and Packaging at UMKM Omah Dayang this aims to improve the quality UMKM because in digital branding products, development is carried out such as product rebranding, marketing and design. Products that are rebranding to ade value to the product UMKM Omah Dayang. Branding improvement activities UMKM Omah  Dayang carried out with three stages, namely the first packaging design, logo updates and also social media. The packaging design process is carried out  to increase consumen attractiveness, because attractive packaging can have high selling power. The next is social media which is carried out so that the product is more attractive UMKM Omah Dayang can  be  reached  outside  the  Blitar   City   area   and Increase sales.

Widya Sandrila; Wahyunengsih Wahyunengsih

Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora 2023 Pusat Riset dan Inovasi Nasional

The current development of internet technology around the world is increasingly sophisticated, all levels of society can enjoy the benefits of this internet. The existence of social media has now become a primary need that cannot be separated from human life. The presence of increasingly diverse social media has become a place for young K-Pop fans to cyberbully on various applications, one of which is Twitter. The selection of topics in this article aims to find out the motives or reasons behind these young K-Pop fans carrying out acts of cyberbullying. In research on this topic, the author will use qualitative methods by collecting non-participatory observational data and in-depth interviews with two informants, whom the author has traced and indeed indicated to be perpetrators of cyberbullying on social media Twitter. The results of the study found that the motives of young KPOP fans to carry out cyberbullying on Twitter social media were due to the nature of fanaticism towards idols, feeling annoyed and angry when they saw posts/tweets that vilified idols, jealousy or envy of other idol fans, lack of understanding of ethics and norms -norms of behavior on social media, and feel satisfied and happy if they feel they have won the debate.

Cindy Clarissa Quenby; Maharani Ikaningtyas

Jurnal Pengabdian Kepada Masyarakat 2023 Sekolah Tinggi Pastoral Kateketik Santo Fransiskus Assisi

The rapid development of internet technology in the current era has changed the paradigm of traditional marketing into digital marketing using internet media, which is known as digital marketing. Digital marketing plays an important role in the success of MSME marketing because it allows analysis of new target markets, consumer behavior and product information. However, only a few MSMEs have an understanding of this digital technology-based marketing strategy. As a form of contribution to community service, students from UPN "Veteran" East Java invited and provided an understanding to the Super Klasik Feed MSME about the importance of digital marketing as a marketing strategy. The methods used include observation, interviews, digital marketing implementation, and activity evaluation. The results obtained by MSME Feed Super Klasik are an understanding of the importance of digital marketing as a marketing strategy, and students succeed in sharing knowledge through the implementation of creating Instagram social media accounts.

Marudut Bernadtua Simanjuntak

Sejahtera: Jurnal Inspirasi Mengabdi Untuk Negeri 2023 Universitas Maritim AMNI Semarang

This study aims to study communication in various languages in the social interactions of Theology students at the Theological College in Jakarta. The focus of this research is to explore how students can communicate in various languages, namely Indonesian, English, and regional languages (Javanese, Batak, Banjar, and Sundanese). In addition, this study also aims to identify how students and the community can establish active and comfortable communication in conveying ideas and ideas. Lastly, this research will study the views of the people in Jakarta, especially the people on the outskirts of Jakarta such as the borders of Bekasi, Depok, Tangerang, and Bogor Cities, towards the presence of Christian Theology students in contributing to society. This research method involves collecting data through observation, interviews, and document analysis. The data obtained will be analyzed critically to gain a deep understanding of student's communication skills in various languages, their efforts to build active and comfortable communication, as well as public perceptions of the role and contribution of Christian Theology students in Jakarta. The results of this research are expected to provide valuable insights into the development of Theology education, cross-cultural understanding, and the social contribution of Theology students in society. Through a better understanding of the importance of communication in multiple languages in the social interactions of Theology students, steps can be taken to improve the quality of education, communication skills, and social contributions of future Theology students. In this context, cooperation between educational institutions, the community, and the government in Jakarta is very important to create a conducive environment for the development of theology students' communication skills in various languages and establish harmonious relations between students and the community.

Makhdum Rosyidi Al’Alim; Meita Dwi Mukhlishotul Azizah; Andhita Risko Faristiana

Tabsyir: Jurnal Dakwah dan Sosial Humaniora 2023 STAI YPIQ BAUBAU, SULAWESI TENGGARA

Changes in society will continue for as long as people interact with one another. The phenomenon of urbanization is one form of social change. This is because of geographical, biological, economic, and cultural factors, as well as shifts in social norms, influenced social change. Social change cannot be viewed solely from one perspective because it can result in shifts in numerous social society sectors. This indicates that social change will always occur within society as a whole. Naturally, this social change occurs not only as a result of the individuals who wish to change but also as a result of developments in various fields, particularly technology. Based on theories of social change, the author tries to describe the social changes that take place in society. The type research used is field research while the data collection thecnique is carried out by observation and interview. This research was conducted in Sampung village, Sampung district, Ponorogo Regency to know of the reason why people urbaniz and the impact of urbanization on social and environtmental origin. The result of this study concluded that, 1) the reason how people urbanizm because the economic case, geographical, population compesition, ideology, biological,  and new discoveries, 2) the impact of urbanization can improve the economic case and the spread of technology on the other hand it also results in a redaction in agricultural land and social tempest within the family.

Mitsalina Durrah Judaty; Marwati Marwati; Nuria Fitri Adista

Jurnal Ventilator: Jurnal riset ilmu kesehatan dan Keperawatan 2023 Stikes Kesdam IV/Diponegoro Semarang, Indonesia

Breast milk contains various nutrients needed in the process of growth and development of infants. Exclusive breastfeeding, namely that babies are only given breast milk, without any liquid or solid food except vitamins, minerals or drugs in the form of drops or syrup until the age of 6 months. The main obstacle to achieving correct exclusive breastfeeding is the lack of proper knowledge about exclusive breastfeeding for mothers. Objective: A mother must have good knowledge of breastfeeding. The purpose of this study was to reveal the effect of social support on exclusive breastfeeding behavior, the influence of knowledge of breastfeeding mothers on exclusive breastfeeding behavior, as well as the effect of social support, knowledge of breastfeeding mothers on exclusive breastfeeding behavior. Methods: The research method used is quantitative, namely cross sectional analytic survey method. Results:The results of the analysis show that first, the direct effect of social support on exclusive breastfeeding behavior is 34.6% and the remaining 63.4% is influenced by other variables. Second, the effect of social support on the knowledge of breastfeeding mothers is 11.8%, the remaining 88.2% is influenced by other variables. Third, the effect of knowledge of breastfeeding mothers on exclusive breastfeeding behavior is 9.9% and the remaining 90.1% is influenced by other variables. Conclusion: this study is the influence of social support, knowledge of breastfeeding mothers on behavior of giving exclusive breast milk.

Hendra Maulana; Hakim Bima Ardimas Alam; Abd. Ghofar; Ilham Rahmatullah; Abyansyah Hayyu Sarwono +1 more

Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia 2023 Fakultas Teknik Universitas Maritim AMNI Semarang

Digital marketing can be a solution to solving problems that have been experienced by MSME actors, namely product marketing problems. Especially in Musir lor Village, Kec. Rejoso, Kab. Ngajuk, East Java Province, where there are several UMKM that have the potential to be developed to become more productive. However, the lack of understanding of digital marketing causes these UMKM to not develop further on a large scale. This is based on the results of observations and the implementation of location surveys in the village of Musir Lor which is a form of research method in the analysis of problems with Musir Lor UMKM owners, namely the lack of awareness of the residents of Musir Lor Village about the importance of Business Identification Numbers, as well as the lack of understanding in increasing business value. or the image of a product to support product quality improvement and increase the interest of potential consumers in an UMKM product. Some UMKM build businesses with minimal knowledge of UMKM business owners causing a lack of knowledge about product brands. Therefore, in branding or rebranding a product, it must be understood that an attractive, unique and easily recognized design is very important. Therefore, several alternative strategies that need to be considered in building a brand are logos that are appropriate to the line of business, banners and business stamps, more attractive and modern packaging designs. In this modern and technological era, it is certainly not far from operating digital applications that must be understood by UMKM business actors as a form of effort to increase the development of an UMKM, such as operating an online marketplace, social media and operating a financial management application to manage finances in a structured manner.

Artin Bayu Mukti; Dwi Budi Santoso; Azis Nur Rosyid

Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia 2023 Fakultas Teknik Universitas Maritim AMNI Semarang

The development and progress of tourist attractions, in this case a tourist village, are largely determined by the readiness of their human resources, especially tour guides, especially from a technical point of view. Guides, from a technical and communication point of view, are increasingly able to captivate visitors, making them feel at home more and more. In addition, tourism product marketing that has not been maximized, especially the promotion of tourism products through digital media, has slightly hampered the introduction of tourism village products where the role of digital marketing is so important, especially those based on the web and social media. Recognizing such a mindset, the solution offered is to hold education and training (training) along with mentoring for tourism HR in the Tunjungan Tourism Village. Provision and capacity building according to the Indonesian National Work Competency Standards (SKKNI) absolutely must be provided, covering knowledge, skills, and attitude. As well as being given knowledge about the basics of excellent service and tour guides. Tunjungan Tourism Village Community Empowerment Through Technical Guidance Capacity building and Capability of Tourism human resources, which has been implemented, has resulted in the participation of participants (the target audience) who expressed satisfaction and enthusiasm. Participants (the target audience) also hope that in the following year there will be ongoing activities to increase knowledge, skills, and attitudes for tourism HR in the Tunjungan Tourism Village.

Ni’amulloh Ash Shidiqie; Nouval Fitra Akbar; Andhita Risko Faristiana

SIMPATI: Jurnal Penelitian Pendidikan dan Bahasa 2023 CV. Alim's Publishing

The development of information and communication technology has significantly affected social change. One social media platform that is very popular among teenagers is Instagram. This study aims to analyze social changes that occur in the context of Instagram use and their influence on the formation of adolescent self-identity. This research uses’a literature study research method where the data used comes from journals, articles, the internet, literature reviews containing the material studied. The results of this study show that Instagram has a significant influence in shaping adolescent self-identity. Teenagers have the opportunity to build and manage their self image through the photos and content they upload on this platform. Instagram use also affects social norms and beauty standards of teens. Teenagers are often influenced by images uploaded by peers, celebrities, or influencers who are considered ideal models. This can lead to social pressure for adolescents to conform to these standards, both in physical appearance and lifestyle. Because excessive use can affect the mental health and personal development of adolescent. Therefore, it is important for parents to provide guidelines and support teenagers in using social media wisely.

Salome Salome; Lisna Novalia

The spiritual crisis among Sunday school children has become a serious concern in the context of Christian religious education. This article examines the important role played by Christian religious education teachers in overcoming this crisis. In a modern context full of challenges, children often experience spiritual isolation, loss of religious values, and difficulty implementing Christian principles in everyday life. Christian religious education teachers have a responsibility to provide guidance and inspiration to these children. This article examines strategies and methods Christian religious education teachers can use to help Sunday school children overcome spiritual crises. Some of the strategies described include the use of interesting Bible stories, interactive and creative teaching, building empathetic relationships with students, and encouraging reflection and application of Christian values in everyday life. Christian religious education teachers must also be able to tactfully face children's questions and doubts, and develop a deep understanding of children's spiritual and developmental needs. Through their role, Christian religious education teachers can be role models and sources of inspiration for Sunday school children in strengthening their faith and dealing with spiritual crises. In carrying out their duties, teachers must have a strong commitment to the mission of Christian religious education and pay attention to the social and cultural changes that affect children's lives. This article aims to inform and motivate Christian religious education teachers in carrying out their roles more effectively and relevantly amidst the spiritual crisis of Sunday school children. Through collaborative efforts between the church, parents and the Christian community, it is hoped that Sunday school children can obtain a solid foundation of faith and be able to overcome the spiritual challenges they face in their lives.