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This research was carried out based on data saying that Elzatta in the period from year to year experienced an increase in percentage as the brand with the best quality, it's just that in 2019 it experienced a slight decrease in numbers, this might have been due to the Covid-19 pandemic that hit the Indonesian nation at that time and of course slightly affected the brand process at Elzatta. Thus, based on the results of the initial observations and analysis above, which found a uniqueness in Elzatta using a sharia marketing strategy for their products, the researcher was compelled to describe this phenomenon, namely related to the Islamic marketing strategy implemented by the Elzatta store so that it continues to exist in the face of real world business competition This research uses a type of qualitative research by using data collection methods in the form of observations, interviews, and documentation. The technique of analyzing the data is by filtering the data, presenting the data, and cross-checking the data. While testing the validity of the data is done using triangulation techniques. The results of this study found that: 1. Elzatta's product sharia marketing strategy was carried out with three main strategies, namely: (1) Market segmentation; (2) Targeting and Positioning; and (3) combination strategy which includes: strategy in maintaining the product; price range strategy; strategy in choosing a point of sale; strategy in the field of product promotion; strategy in HR management; strategy in the easy shopping process; strategy in the marketing process through social media. 2. Supporting factors for the sharia marketing strategy for Elzatta products are due to several factors, namely: Maintaining service quality; Understanding customer needs and company needs through SWOT analysis; Neat employee appearance; Responsiveness in helping customers online/offline; Providing supplies/training to employees/SPG; Sensitivity to the development of global business competition. 3. The inhibiting factors for Elzatta's sharia marketing strategy are internal and external factors. Internal reasons, including: capital, promotion constraints in the field. Meanwhile, these external factors include: price competition and the promotion strategy of Elzatta Jambi's competitors.

Stimulation of child growth and development is carried out by mothers, fathers, caregivers and other family members who are the closest people to the child. The purpose of this socialization activity is to determine the knowledge of mothers who have children about immunization and child growth and development. The activity was carried out at Puskesmas PB. Selayang II Medan with the team at the posyandu with preparations that have been made with the steps achieved. This activity is a socialization of Health Education to mothers by distributing leaflets and lectures as well as pre and post activities. The results of the pre-activity were found from 34 participants who had the highest score of 100 as many as 9 people and the lowest score of 10 as many as 1 person, and after the socialization was carried out, the results for the post of 34 mothers who had the lowest score of 80 as many as 6 people and the rest scored 100. So that the results of the difference before with a percentage of 71.7% and after 96.5% with the average value is 24.8. The conclusion of the activity that this activity is very useful for mothers to increase mothers knowledge about immunization and child growth and development so that this socialization is very useful for changing mothers to be able to understand about immunization and child growth and development so that early prevention of stunting can be done.

Competence in carrying out tasks, which are needed by aligning knowledge and expertise by communicating with developments in business and digital technology. as well as Competency training that suits the needs of the company as well as outreach to employees and outreach and training. Tool selling and monitoring the digital base are already aware of and have been executed in the field both in terms of product education and sales of digital products, have been socialized and understand Telkomsel's CSP 2023-2027. The research method that will be used in this research is a qualitative research method with a descriptive approach. The design used in this study is a case study design. The results of the research are 1. HR Competence in the Era of Industri 4.0 and Digital 5.0 Transformation to Increase Employee Work Productivity at PT Telkomsel Se-Priangan Timur, competency or capacity in carrying out tasks, in this case what is needed by aligning knowledge and expertise by communicating with technological developments business and digital. 2. Obstacles in HR Competence in the Era of Industri 4.0 and Digital 5.0 Transformation to Increase Employee Work Productivity At PT Telkomsel Se-Priangan Timur, not all Telkomsel employees already know Digital Culture in their daily work and mastery of existing Technology by the Network Department in New Mastery 5G Technology Network employees, HR who have high creativity are needed in the era of volatility, uncertainty, complexity, ambiguity (VUCA) to make Innovations that support Digital Business.3. Efforts in HR Competence in the Industri 4.0 and Digital 5.0 Transformation Era to Increase Employee Work Productivity at PT Telkomsel Se-Priangan Timur, Digital Culture training in daily work and mastery of existing Technology by the Network Department in Mastering New Technology 5G Network employees, trained HR those who have high creativity are needed in the era of volatility, uncertainty, complexity, ambiguity (VUCA) to make innovations that support Digital Business.

The position of human capital in Islam has a special place and occupies the highest position among other creatures. Although working is not one of the five pillars of Islam, it is an obligation of all capable people and an expression of obedience to God. On the other hand, Allah SWT does not like weakness, even Rasulullah SAW poverty is close to kufr. Thus the role of science and knowledge is very important to improve the human degree from ignorance, backwardness, and poverty. Islam states that the development of knowledgeable human resources is a top priority. Through education, training, and employment opportunities, human capital becomes a valuable asset and a driving force for economic prosperity and independence. On the other hand, for people who are economically disadvantaged, Islam provides a solution in overcoming social inequality through zakat funds. This policy is not only able to alleviate poverty but even improve human dignity with the principles of brotherhood, empathy and social togetherness.

The development of the globalization era at present leads to technological advancements in various fields, encompassing economics, social aspects, education, and health. Technological progress brings forth both positive and negative impacts on the environment. One of the negative impacts of technological advancement on the environment is environmental degradation resulting in a decline in the quality of the living environment. The environment constitutes a unified system wherein there exist interrelated interactions among living organisms, objects, and resources. An individual's attitude can determine the favorable or unfavorable conditions and situations that occur within the surrounding environment. The environment must be maintained in terms of cleanliness and beauty with a strong sense of responsibility and a heightened awareness in environmental preservation. However, based on observational findings, it is evident that the attitude of environmental concern among students at a certain State Elementary School in Purwakarta is still lacking. To cultivate a sense of environmental concern, a service initiative is conducted with the aim of providing education regarding environmental awareness, particularly for elementary school students. The outcomes obtained from this service initiative prove to be highly beneficial for the students, as they become more conscious of safeguarding and maintaining the environment around them.

Tourism that carries the theme of nature is currently showing a stretch of development. Tourist attractions are starting to move to present green open spaces designed in such a way as to attract visitors. One of the eco-based tourist attractions in Metro City is Riverside Camp. Riverside Camp is an ecological-based educational vehicle in Metro City with the concept of ecological tourism as well as education-based tourism that has economic potential. However, since the Covid-19 pandemic container, Riverside Camp has seemed to be in “suspended animation” so it needs a touch to make it come back to life. Thus, the purpose of this service is to reintroduce Riverside Camp to the community through various activities which will later be shared on social media. The method of implementing the service begins with a discussion with the service team consisting of two lecturers and three accompanying students with 40 student service participants. Next is coordination with the manager to plan a schedule of activities. This service was carried out for four days with the result that the participants had the opportunity to learn about digital marketing in the open space of the Riverside Camp; implementation of activities to introduce trigona honey bee cultivation and planting several types of plants with polygonal media; as well as participants and the service team were able to make Riverside Camp promotional media through the Instagram page.

Prohibited expressions are part of people's beliefs, referred to as people's beliefs because there is an association relationship in them. The culture of this prohibition expression has begun to disappear along with the changes or developments of the times. The purpose of making this picture story book is to preserve the Minangkabau culture of forbidden expressions and to explain the good intentions behind the prohibition phrases for young people today, especially the children of Koto Bersisir Selatan. With the media of interesting picture story books, it is hoped that this media will facilitate adolescents' understanding of the information conveyed, as well as increase interest in reading. The design of this work uses the glassbox design method with the design stages of preparation, incubation, lumination, and verification. 5W+1H data analysis method (What, When, Where, Who, Why, and How. In addition to designing picture books as the main media, this design has supporting media, namely posters, digital posters, x-banners, t-shirts, bookmarks , upload social media Instagram, Facebook, Twitter, and E-book.

In the current era of globalization, the development of internet-based social media is increasingrapidly, this is followed by the increasing number of social media users around the world. The development of information and communication technology increases easier and faster interactionbetween customers and advertisers. Information is more quickly obtained through digital media. Technological developments take part in the dissemination of information, especially in advertising through social media. One of the activities that can be facilitated by technological advances is transportation. One of the most popular online transportation companies in Indonesia is Grab. This study will discuss the Influence of Social Media, Brand Awareness and Brand Image on Grab Consumer Loyalty. The subjects in this study were consumers who had used the Grab application. The research method used is quantitative. Data collection was done by using a questionnaire. The research population was 100 respondents. The data analysis used is statistical analysis in the form of SPSS 22 multiple linear regression.  

Micro, Small and Medium Enterprises (MSMEs) have an important role in the global and local economy. However, they are often faced with various challenges that affect the growth and sustainability of their business. One of the main issues faced by MSMEs in Plosokerep Village, Blitar City is limited access to markets, especially in an era where digital technology dominates almost every aspect of life. The main focus of this community service activity is to help MSMEs in Plosokerep Village to have increased knowledge and skills in conducting digital marketing. The purpose of this community service activity is to provide awareness and understanding of MSMEs regarding the potential of digital marketing, increase the visibility and reach of the MSMEs market, and increase the competitiveness and income of MSMEs. The results of the assistance that has been carried out are in the form of creating website accounts, marketplaces and social media, and catalogs for MSME businesses in Plosokerep Village. This activity also had a significant positive impact on the achievement of the 8th Sustainable Development Goals (SDGs) at the village level, namely inclusive and sustainable economic growth.

Corruption is a serious problem that affects many countries around the world. Corruption hurts the economy, undermines the justice system, and hinders social development. Therefore, serious efforts are needed to fight corruption. One of the effective tools in eradicating corruption is forensic accounting. Forensic accounting involves the application of accounting principles and investigative analysis to uncover acts of corruption. This paper aims to explore the role of forensic accounting in eradicating corruption, including the methods used, their use in corruption investigations, and their benefits in the judicial process.

MSMEs are the initial pillars of economic development in Indonesia, many efforts have been made by the government. Creative Economy is a government program concept aimed at strengthening MSMEs in Indonesia. Product branding is part of innovation and creativity to add value to a product. The purpose of creating this magazine is to build a Cendol Suji MSME product brand with a product branding strategy through product photos. This activity uses observation, interviews and technology. Activities to empower MSMEs with assistance in product photography ranging from product photography to retouching. This will provide a new perspective for MSME actors to brand their products so that they can compete in the open market. Through this collection of photos, MSMEs can promote their products through e-commerce, such as online shops, shopee, tokopedia, grab, etc.

This study aims (1) to determine the marketing strategy used by Cafe Bree Sweetandfreeze Banjarmasin in increasing sales. (2) To find out marketing strategies that can be implemented by utilizing SWOT analysis to improve marketing performance at Cafe Bree Sweetandfreezee in Banjarmasin. The method in this study uses a qualitative descriptive method. The informants in the study were the Owners of Cafe Bree Sweetandfreeze Banjarmasin. Data collection techniques used in this study are observation techniques, interviews and documentation studies. The results of the study show that Cafe Bree Sweetandfreeze Banjarmasin uses various marketing strategies, such as advertising promotions, collaboration with influencers, new product development and creating Instagramable photo areas. The SWOT analysis shows strengths in product quality, cafe design and strategic location, while weaknesses relate to understanding customer preferences and digital marketing. The cafe has opportunities in forging local partnerships and leveraging social media, but faces threats from intense competition and changing consumer trends. In conclusion, Cafe Bree Sweetandfreezee Banjarmasin can capitalize on strengths, overcome weaknesses and seize opportunities to strengthen their brand and increase their market share.

Bendogerit Village is one of the villages in the Sananwetan sub-district, Blitar City. In its development, UMKM experience problems in introducing these businesses to the wider community. The 30 KKN-Thematic group students in this case took the initiative to provide assistance to one UMKM that had just been established, namely the UMKM Sari Buah Maja. Branding assistance in the form of making logo and packaging designs to build a brand image, creating social media as a forum for these UMKM actors to market their products, creating content to attract consumer interest, and providing counseling regarding the importance of building a brand image for the products or services to be offered . Marketing activity assistance activities for UMKMs are very effective in increasing UMKM business capabilities. Assistance in building product branding makes the UMKM development process easier and UMKMs more confident in doing so.

The implementation of the Merdeka Curriculum in madrasahs, guided by the Ministry of Religious Affairs Regulation (KMA) Number 347 in 2022, offers both advantages and challenges. This policy empowers madrasahs in Indonesia to develop education unit-level curricula that cater to the specific needs and management of education. The advantages of implementing the Merdeka Curriculum lie in its ability to respect and enhance Islamic education. Madrasahs can emphasize religious understanding, Quranic studies, and character education, enabling students to deepen their religious knowledge and strengthen their religious identities. Moreover, the curriculum's flexibility allows madrasahs to tailor educational experiences to the needs, social contexts, and local cultures of their students, making learning more relevant and meaningful. By incorporating practical and contextual subjects, the Merdeka Curriculum facilitates the development of broader skills, equipping students with academic, social, and life skills essential for their holistic growth. However, challenges arise in implementing the Merdeka Curriculum. Educators need comprehensive training and professional development to effectively design and implement a flexible curriculum. Ensuring consistent education standards across madrasahs is also crucial, as the freedom to determine curricula may result in variations. Integration with the national curriculum is essential to ensure that fundamental subjects such as literacy, numeracy, and general knowledge are adequately covered.

Bintan Regency has abundant marine and fishery potential because most of it’s territory is the ocean. Micro enterprises with the type of marine fisheries are in third place after culinary and retail in this district. However, there are still some problems in developing marine and fisheries potential based micro enterprises in Binan Regency, including the lack of digital marketing implementation for micro business actors. This study aims to find out how DKUPP is strategy is in developing marine and fisheries potential based micro enterprises in Bintan Regency. This study used a qualitative approach with a descriptive research type. Data collection techniques used were observation, interviews, and documentation. Research results (1) On the indicators of creating a good business climate, DKUPP Bintan Regency has implemented several practices or programs in order to develop micro enterprises, especially those based on marine and fisheries potential in Bintan Regency. (2) In producing integrated information, DKUPP Bintan Regency disseminated all information to micro enterpreneurs in Bintan Regency through Whatsapp Gropus, Instagram social media, radio broadcast and writing to the sub district. (3) In the establishment of a consultation center, DKUPP Bintan Regency has and Integrated Business Service Center (PLUT) but can’t run optimally because human resources are still inadequate and the PLUT building is still far from the reach of micro enterpreneurs in Bintan Regency. (4) In creating a join marketing system, DKUPP Bintan Regency has carried out several methods, including by holding bazaars, promoting micro business products via Whatsapp and implementing a new policy plans related to e-catalogue and reinforcement. (5) On the indicators of creating research and development institutions, Bintan Regency does not yet have a research center specifically designated for business actors in Bintan Regency. The conclusion of the research is that the strategy implemented by DKUPP Bintan Regency has not run optimally because there are still several obstacles in the development process.

This article discusses the importance of Islamic education in building the character of the younger generation. Nowadays, many young people are entangled in things that are not in accordance with good character. The goal is to teach universal values that can be embraced by all levels of society. Thus, Islamic education not only plays an important role in shaping the character of the younger generation, but also contributes to the development of society and the nation. This research uses Qualitative Method, to obtain data through literature study, about the process of character building for the younger generation. Islamic education can help the younger generation to understand moral and spiritual values that are very important for human life. In addition, Islamic education can also help the younger generation to overcome social problems and avoid negative behavior. Islamic education provides the moral, ethical and spiritual foundation needed to face the challenges of the modern world and build a generation of young people of good character who care for others and make a positive contribution to society.

The current development of information technology issued by both individuals and business entities through social and electronic media when it has been sent and read by many people can affect the emotions, feelings, thoughts and even the actions of a person or group. It is very unfortunate if the information conveyed is inaccurate information, moreover the information is false information (hoax) with very provocative titles leading readers and recipients to negative opinions. Negative opinions, slander, hate speech that are received and attack parties or make people afraid, threatened and can harm the party being reported so that they can damage reputation and cause material losses (Aan erlansari, 2020). Many people use the internet as a daily necessity in finding information on social media, especially children who are still in their teenage phase. On the other hand, the spread of HOAX on social media has resulted in hate speech and negative elements in people's social life. In this case the government formed the Anti-Hoax Momentgas, but to counter HOAX the government is not strong enough to work alone, so in this service the author wants to make socialization to prevent HOAX information on people's social life, (SMAN 3 Tidore Kepulauan).

The rapid development of the internet greatly affects business changes. Many business activities have changed with the availability of the internet today. One of the significant changes in business activity is marketing or marketing. Marketing is a social and managerial process by which individuals and groups obtain what they want and need through creating and exchanging products and value with others. Marketing is also the process of designing and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational goals. E-marketing describes company efforts to inform, communicate, promote and market products and services via the internet. Electronic marketing utilizes network technology to coordinate market share research, assist product development, develop strategies and tactics to attract customers, provide online distribution. This web-based marketing system with SMS Gateway facilities can assist companies in capturing new customers and providing optimal service to existing customers. This web-based marketing system with SMS Gateway facilities will later be integrated with a database that will store the required data. Packaging is an important marketing tool, not only as a wrapper but also as a differentiator between the company's products and similar products from competitors. Packaging (packaging) is a process related to the design and manufacture of a container (container) or wrapper (wrapper) for a product. Each product should have an attractive packaging design, containing information on the product name, company name, net weight, expiration date, composition, nutritional content, Indonesian National Standard or SNI, Hazard Analytical Critical Control Point (HACCP) and halal marking. 2. In making the packaging design there are aesthetic and identity factors, there should be the words and the Bananation logo, and use a combination of several colors, and add various images to make the packaging more colorful and catchy so that it is easier for everyone to remember. Security and distribution factors must also be a concern of the company without compromising aesthetic value by using corrugated paper type cardboard on the outside and food grade plastic material on the inside so that it is guaranteed durability in shipping and is also environmentally friendly

This research discusses the development of sustainable business models for MSMEs, Shrimp Crackers & Payus Mak Sah in the digital era. Qualitative methods are used with in-depth interviews and content analysis. The findings show that digital marketing strategies through Instagram (IG) and product catalogs have a positive impact on the development of this MSME business. Internal factors, such as knowledge and skills in digital marketing, as well as environmental support, play an important role in the development of this business. In addition, this research reveals the positive social influence of developing this sustainable business model in increasing the income and welfare of business owners, as well as expanding public awareness of local products. This research provides valuable insights for similar MSMEs in developing sustainable business models in the digital era.)

This research discusses the activities of housewives in using E-Commerce, which have a positive impact. It is a process of changing the activities of housewives who used to shop for goods traditionally or conventionally to digital. The rapid development of technology is what ultimately led to the change in the activities of housewives, where they used to transact face-to-face with sellers and buyers, but now sellers and buyers only transact virtually or online using E-Commerce. This research uses a qualitative research method, where the researcher aims to describe and analyze the changes in the behavior of housewives related to E-Commerce activities from offline to all-online systems. Social change in housewives is not a result or product, but a process. This process of change is, of course, the result of an agreement or joint decision made by individuals or a community.