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This research aims to analyze the use of phrases in opinion texts on detik.com media. This analysis focuses on the phrases used, as well as their impact on readability and conveying information to readers. The research method used is a qualitative method. This data was obtained from several opinion articles published in October 2024 on detik.com media. The results of this research show that the use of phrases in opinion texts on detik.com media, shows several discussions on the identification of verbal and nominal phrase forms found in a total of 9 verbal phrases and 11 nominal phrases in several opinion texts. This article is useful to help evaluate the readability of opinion texts published on detik.com. By analyzing opinion text phrases, this article can provide an overview of the quality of information conveyed in detik.com media. Is the information conveyed in appropriate, clear and effective language? This article helps identify whether an opinion is expressed in an objective manner. This analysis is expected to provide insight into the importance of using appropriate phrases in writing opinion texts in online media.

Standard Operating Procedures (SOPs) play a crucial role in creating consistency, efficiency, and accountability in governance. However, the process of developing SOPs within the bureaucracy often faces complex organizational communication challenges. This study aims to analyze the organizational communication process in developing SOPs at the Serang City Regional Inspectorate, focusing on the role of the Secretariat as the administrative coordination center. The method used was a qualitative case study approach, involving in-depth interviews with key informants, observation, and documentation analysis. The results indicate that organizational communication plays a crucial role in every stage of SOP development, from data collection and drafting, to cross-sector coordination, and document finalization. The Secretariat acts as a liaison between units, archives manager, and coordination meeting facilitator. However, obstacles identified include a top-down vertical communication pattern, differing perceptions between units, delays in information flow due to bureaucracy, and limited technology-based communication tools. Improvements were made through the establishment of cross-unit forums, communication training, and the use of online applications to strengthen two-way communication. The implications of this research indicate that increasing the effectiveness of organizational communication is a key factor in accelerating the process of preparing SOPs and supporting the creation of more responsive, efficient, and accountable governance.

This study aims to determine the effect of price discount (X1) and e-service quality (X2) on perceived value (Y) among Generation Z ShopeeFood users in Yogyakarta. This study used a quantitative approach with a sample of 60 Generation Z respondents aged 17-28 who had made a transaction on ShopeeFood in the past three months. Data were collected through an online questionnaire and analyzed using Structural Equation Modeling (SEM) with SmartPLS 4.0. The results of this study indicate that price discount has a positive and highly significant effect on perceived value, as evidenced by a strong path coefficient and a high t-statistic. E-service quality was also found to have a positive and significant effect on perceived value. Thus, both variables simultaneously significantly and strongly explain variation in perceived value, with the model demonstrating a good fit to the data. This study confirms that price discount strategies are a key driver in shaping perceived value among Generation Z consumers, and e-service quality also plays a crucial role in creating positive digital experiences. The practical implications of this study include recommendations for ShopeeFood managers to optimize discount strategies and continuously improve e-service quality to enhance consumer perceived value.

This study aims to analyze the use of chronological conjunctions and conjunctions of causality in the news text in TribunJatim.com February 2025 edition. Chronological conjunctions are used to express the sequence of time in an event, while the conjunction of causality connects the causal relationship in sentences. The analysis was carried out by qualitative descriptive method, with data collection techniques in the form of news text documentation published during that period. The results showed that the use of chronological conjunctions was more dominant in narrative news, while causality conjunctions were found in many news and opinion news. This finding is expected to be a reference in learning Indonesian, especially in understanding the role of conjunctions in written discourse. The method used is qualitative descriptive, with data collection through documentation of news texts published during the specified period. The analysis involves identifying the types of conjunctions, their functions, and the accuracy of their usage within the context of the news. The results show that chronological conjunctions are more dominantly found in narrative news that tells a sequence of events in order, while causal conjunctions are more frequently used in analytical and opinion news that emphasize cause-and-effect relationships. These findings provide a clear empirical overview of the patterns of conjunction usage in online news texts. This study is expected to serve as an important reference in Indonesian language learning, especially in understanding the role and function of conjunctions in constructing cohesive and communicative written discourse.

Perkembangan media sosial telah mengubah strategi pemasaran digital secara signifikan, dengan TikTok Shop menjadi salah satu kanal e-commerce yang berkembang pesat untuk memperkuat keterlibatan merek dan loyalitas konsumen. Penelitian ini bertujuan untuk menganalisis pengaruh komunikasi pemasaran online, konten marketing, dan brand engagement terhadap loyalitas merek pada platform TikTok Shop dengan studi kasus merek lokal Shiyu Shopeu. Pendekatan penelitian bersifat kuantitatif dengan desain survei potong lintang terhadap 120 responden yang dipilih secara purposive, mencakup konsumen aktif yang telah melakukan pembelian melalui TikTok Shop. Data primer diperoleh melalui kuesioner skala Likert lima poin, sedangkan analisis dilakukan menggunakan regresi linier berganda setelah melalui uji validitas, reliabilitas, dan asumsi klasik. Hasil penelitian menunjukkan ketiga variabel independen memiliki pengaruh positif dan signifikan terhadap loyalitas merek (nilai F-hitung = 103,26; Sig. < 0,001), dengan brand engagement sebagai variabel dominan (t-hitung = 5,922; Sig. < 0,001), sementara nilai R² = 0,692 mengindikasikan bahwa 69,2% variasi loyalitas merek dapat dijelaskan oleh model. Temuan ini menegaskan pentingnya interaksi emosional dan keterlibatan aktif konsumen dalam membangun komitmen merek di lingkungan digital yang dinamis. Penelitian ini berkontribusi dalam memperkaya literatur pemasaran digital, serta memberikan rekomendasi strategis bagi pelaku usaha untuk mengoptimalkan komunikasi daring dan konten kreatif guna meningkatkan loyalitas pelanggan secara berkelanjutan.

This study was conducted to examine the extent to which information quality and consumer trust influence the interest in purchasing fashion products online through the Facebook platform. The study population included all active Facebook users in Indonesia who had purchased fashion products, either through the Marketplace feature or buy and sell groups. The research sample was selected using purposive sampling, and 100 respondents were successfully collected. Primary data was obtained through an online questionnaire distributed using Google Forms. The research instrument used a five-point Likert scale, where respondents were asked to provide their level of agreement with statements related to information quality, trust, and purchasing interest. Data analysis used the Partial Least Square – Structural Equation Modeling (PLS-SEM) approach, which was run using SmartPLS version 4.0 software. This method was chosen because it is capable of testing the relationship between latent variables comprehensively, even though the research sample size was not very large. The results of the analysis showed that information quality did not have a significant effect on consumer interest in purchasing fashion products through Facebook. Conversely, consumer trust was found to have a positive and significant effect on purchase interest. These findings confirm that in the context of online transactions on social media, trust in the seller and the reliability of the platform are more decisive factors than the quality of information.

The rapid advancement of digital technology has significantly influenced consumer financial behavior, particularly with the widespread adoption of digital wallets. This study aims to analyze the influence of physical wallet money and digital wallet balances on consumptive behavior among young adults. Using a quantitative research approach, data were obtained from 77 respondents through an online survey distributed via social media platforms. The research instrument employed a Likert scale ranging from 1 to 5 to measure three main variables: physical wallet money, digital wallet balance, and consumptive behavior. Data analysis included validity and reliability testing, followed by multiple linear regression using SPSS version 26. The results indicate that both independent variables—physical wallet money and digital wallet balances—have a positive and significant influence on consumptive behavior. However, the influence of digital wallet balances is more dominant than that of physical wallet money. The regression model produced an R-squared value of 0.615, indicating that 61.5% of the variation in consumptive behavior can be explained by the two variables. These findings highlight the psychological impact of the convenience of digital transactions on impulsive buying tendencies. Therefore, enhancing financial literacy is essential in today’s digital economy. Further research is recommended to involve a broader population and consider additional financial technology variables to gain a more comprehensive understanding of digital consumption behavior.

This study examines syntax, a branch of linguistics that investigating the structure and rules for constructing larger components such as words, phrases, clauses, and sentences. The focus of this article is on analyzing sentences found in opinion texts. The primary goal is to evaluate the effectiveness of sentences in opinion articles from the January 2025 edition of "Harian Jogja" as instructional materials for reading comprehension, particularly regarding word choice and punctuation. A qualitative descriptive method is employed, with a syntactic theoretical framework. The data presented is based on the analysis of sentence effectiveness in the opinion texts from the January 2025 edition of "Harian Jogja." Data collection includes listening and note-taking techniques, while the analysis uses the Aghigh technique. The data is informally presented in tables that highlight ineffective sentences along with their corrections. The study of three opinion texts from the "Harian Jogja" website in January 2025 resulted in a total of 147 sentences, with 118 effective and 16 ineffective sentences. Specifically, in the opinion article titled "Ethics and Productivity of Generation Z," 37 sentences were effective and 5 were ineffective; in "The Rise of Online Purchasing Fraud," 55 sentences were effective and 15 were ineffective; and in "Going through Digital Transformation: Recruitment Challenges in Banking," 26 sentences were effective and 9 were ineffective. This study aims to help distinguish between effective and ineffective sentences in texts.

This study examines syntax, a branch of linguistics that investigating the structure and rules for constructing larger components such as words, phrases, clauses, and sentences. The focus of this article is on analyzing sentences found in opinion texts. The primary goal is to evaluate the effectiveness of sentences in opinion articles from the January 2025 edition of "Harian Jogja" as instructional materials for reading comprehension, particularly regarding word choice and punctuation. A qualitative descriptive method is employed, with a syntactic theoretical framework. The data presented is based on the analysis of sentence effectiveness in the opinion texts from the January 2025 edition of "Harian Jogja." Data collection includes listening and note-taking techniques, while the analysis uses the Aghigh technique. The data is informally presented in tables that highlight ineffective sentences along with their corrections. The study of three opinion texts from the "Harian Jogja" website in January 2025 resulted in a total of 147 sentences, with 118 effective and 16 ineffective sentences. Specifically, in the opinion article titled "Ethics and Productivity of Generation Z," 37 sentences were effective and 5 were ineffective; in "The Rise of Online Purchasing Fraud," 55 sentences were effective and 15 were ineffective; and in "Going through Digital Transformation: Recruitment Challenges in Banking," 26 sentences were effective and 9 were ineffective. This study aims to help distinguish between effective and ineffective sentences in texts.

This research aims to analyze the behavior and function of speech acts used by Fadil Jaidi in reviewing products online, which encourages the interlocutor to take action. This research is based on persuasive language, which has a big role in influencing consumers. The methods used in this study are methodological approach and theoretical approach. The data sources used in this study are fragments of speech discourse included in directive speech acts in several videos uploaded by Fadil Jaidi on digital platforms. The results show that there are nine forms of directive speech acts in several online product review videos by influencer Fadil Jaidi, namely (1) suggestive speech, (2) ordering speech, (3) commanding speech, (4) forcing speech, (5) convincing speech, (6) inviting speech, (7) urging speech, (8) questioning speech, (9) requesting speech. With this research, readers are expected to be able to understand the forms of directive speech acts as well as the intentions of the speech performed by Fadil Jaidi through online product review videos.

Health education important role in raising public awareness of health, particularly in adopting a healthy lifestyle. With the advancement of digital technology, online health portals such as alodokter.com have become key sources of health information. To ensure effective message delivery, the sentences in expository texts must be clear, concise, and easily understood, preventing any misinterpretation by the public as the readers. Therefore, this study aims to analyze the effectiveness of sentences in expository text on a healthy lifestyle published on alodokter.com from January-June 2024 as part of public health education efforts. The effectiveness of sentences is assessed based on several aspects, including structure and grammar, word choice, clarity of information and readability for the general public. This research employes a qualitative descriptive approach and a syntactic approach as its theoretical framework. Data collection techniques involve the observe and note method. Data analysis is conducted using the distributional method (agih technique) to examine syntactic structure and sentence coherence, as well as the referential method (padan technique) to evaluate meaning clarity and reads comprehension. The research process is carried out in three steps: (1) data collection, (2) data analysis, and (3) presentation of research findings. The research object consists of expository text on online health portals discussing healthy lifestyles. Several articles are selected and analyzed in depth. The data presentation technique in this research uses formal and informal methods. The analysis result reveal the ineffectiveness of several sentences in the expository texts, particularly in terms of their inconsistency with the characteristics of effective sentences, such as unity, coherence, emphasis, and conciseness. The result of this study contribute to a deeper comprehension of the topic being explored. Furthermore, the study is beneficial for the public as a form of health education and awareness.

Health education important role in raising public awareness of health, particularly in adopting a healthy lifestyle. With the advancement of digital technology, online health portals such as alodokter.com have become key sources of health information. To ensure effective message delivery, the sentences in expository texts must be clear, concise, and easily understood, preventing any misinterpretation by the public as the readers. Therefore, this study aims to analyze the effectiveness of sentences in expository text on a healthy lifestyle published on alodokter.com from January-June 2024 as part of public health education efforts. The effectiveness of sentences is assessed based on several aspects, including structure and grammar, word choice, clarity of information and readability for the general public. This research employes a qualitative descriptive approach and a syntactic approach as its theoretical framework. Data collection techniques involve the observe and note method. Data analysis is conducted using the distributional method (agih technique) to examine syntactic structure and sentence coherence, as well as the referential method (padan technique) to evaluate meaning clarity and reads comprehension. The research process is carried out in three steps: (1) data collection, (2) data analysis, and (3) presentation of research findings. The research object consists of expository text on online health portals discussing healthy lifestyles. Several articles are selected and analyzed in depth. The data presentation technique in this research uses formal and informal methods. The analysis result reveal the ineffectiveness of several sentences in the expository texts, particularly in terms of their inconsistency with the characteristics of effective sentences, such as unity, coherence, emphasis, and conciseness. The result of this study contribute to a deeper comprehension of the topic being explored. Furthermore, the study is beneficial for the public as a form of health education and awareness.

Higher education in Afghanistan faces chronic challenges stemming from decades of conflict, political instability, and underinvestment. Universities operate with limited infrastructure, outdated curricula, and overcrowded classrooms, leaving students underprepared for the demands of a competitive global labor market. The COVID-19 pandemic further exposed the fragility of the sector, as efforts to shift toward online learning were hindered by poor connectivity, unreliable electricity, and insufficient institutional readiness. This study investigates the potential of e-learning combined with artificial intelligence (AI) to address these systemic limitations and to provide a sustainable pathway for educational reform in fragile contexts. Adopting a qualitative design, the study draws on documentation analysis, field observations, and semi-structured interviews with lecturers, administrators, and students in Afghan universities. The data were analyzed thematically, focusing on infrastructure barriers, institutional capacity, and perceptions of AI-enhanced e-learning. Findings highlight that while conventional e-learning platforms expanded access during emergencies, they often lacked adaptability, personalization, and effectiveness in sustaining engagement. Participants demonstrated limited technical literacy regarding AI but expressed strong interest in its potential to improve teaching efficiency, student support, and inclusiveness. The absence of coherent policy frameworks and persistent gender and geographic inequalities emerged as critical challenges to equitable implementation. This study contributes to the state-of-the-art by extending discussions of AI in education into a fragile-state context, where assumptions of stable infrastructure and governance do not apply. It also problematizes the universality of technology adoption theories, suggesting the need for adaptations that incorporate structural and socio-cultural variables. AI-enabled e-learning can partially mitigate Afghanistan's educational infrastructure deficits when implemented alongside capacity building, inclusive design, and supportive governance frameworks. These findings hold relevance not only for Afghanistan but also for other fragile states seeking innovative, equitable, and sustainable educational solutions.

The growth of e-commerce in Indonesia has changed consumption patterns, especially in the online purchase of skincare products. Shopee, as the largest marketplace, has become the main platform for brands such as Skintific, which has achieved high sales. This phenomenon shows the support of online consumer reviews (Electronic Word of Mouth/E-WOM) and digital shopping experiences (Online Customer Experience/OCE). This study aims to examine the influence of E-WOM and OCE on purchasing decisions for Skintific products on Shopee. This study used a quantitative method with an associative approach. The research sample consisted of 97 respondents obtained through purposive sampling. Data analysis was performed through validity and reliability tests, classical assumption tests, multiple linear regression, t-tests, F-tests, and the coefficient of determination (R²). The results of the study indicate that E-WOM has a positive and significant effect on purchasing decisions (calculated t = 5.209 > table t = 1.986; sig. <.001). OCE also has a positive and significant effect on purchasing decisions (t-count = 7.605 > t-table = 1.986; sig. <.001). Simultaneously, both independent variables have a significant effect on purchasing decisions (F-count = 101.366 > f-table = 3.09; sig. <.001). The coefficient of determination (R²) value of 0.683 indicates that 68.3% of the variation in purchase decisions can be explained by E-WOM and OCE, while the remaining 31.7% is influenced by other factors outside the research model. These findings confirm that consumer online reviews and positive online shopping experiences play an important role in increasing purchase decisions for Skintific products on Shopee.

Eid al-Fitr is increasingly experiencing a shift in meaning, transitioning from a purely religious celebration to one marked by heightened commercialization, especially in the fashion sector. As the holiday Eid approaches, consumers demonstrate a growing urgency to purchase fashion products reflects consumers' urgency to fulfill their appearance needs. This study aims to examine the influence of urgency and online shopping convenience on fashion product purchasing decisions among TikTok Shop consumers. A quantitative descriptive method was used with a total of 122 respondents selected through purposive sampling. Data were collected through questionnaires and analyzed using SPSS version 26. The results indicate that urgency has a positive and significant effect on purchasing decisions with a t-value of 5.260 > t-table 1.980, and online shopping convenience also has a significant effect with a t-value of 5.062 > t-table 1.980. Simultaneously, the F-value obtained was 39.813 > F-table 3.07, with a coefficient of determination (R²) of 0.401, indicating that both variables influence purchasing decisions by 40.1%. This study suggests that TikTok Shop needs to improve services such as the checkout process, transaction security, and user interface convenience. Furthermore, sellers are encouraged to apply urgency-based strategies, such as limited-time offers, to increase consumer purchase intention.

This study aims to analyze the satisfaction level of Generation Z visitors at the Serang City Regional Library using Expectation Confirmation Theory (ECT). This theory explains that satisfaction is formed when the actual service meets or exceeds user expectations. The research employed a descriptive quantitative approach with a survey technique, involving 89 respondents aged 17–28 years, selected purposively. The data were collected using a questionnaire with a 1–4 Likert scale and analyzed univariately. The results show that the majority of Generation Z visitors are satisfied with the library services, with 85.4% expressing satisfaction, while 14.6% expressed dissatisfaction. The factors contributing the most to satisfaction were staff friendliness (58.4% reported being very satisfied), room comfort (59.6% reported being very satisfied), and the availability of basic facilities such as tables, chairs, and adequate lighting. However, dissatisfaction mainly stemmed from digital facilities. About 45% of respondents stated that the Wi-Fi connection was unstable, disrupting online information access. Additionally, 60% of respondents felt that the collection of the latest books was still limited, failing to meet the academic and current trends of Generation Z. These findings highlight the importance of improving digital services, enhancing internet network quality, and expanding the collection of up-to-date and popular books. Furthermore, staff competence in digital literacy needs to be enhanced to support the increasing digital needs of users. With these measures, the library is expected to not only maintain visitor satisfaction but also improve its relevance and loyalty in the digital era.

The increasing prevalence of online customer reviews has made them a critical component in consumer decision-making processes, particularly in the food and beverage sector. These reviews serve as valuable feedback, influencing both the assessment of product quality and the establishment of consumer trust. In the context of Burger Bangor in Gianyar Regency, this study aims to examine the mediating role of trust in the relationship between online customer reviews and purchasing decisions. Using a purposive sampling technique, an online survey was distributed to 100 respondents who had previously purchased Burger Bangor products. The data collected were analyzed using path analysis to test the proposed hypotheses. The findings reveal that online customer reviews significantly influence purchasing decisions by positively enhancing consumer trust. Furthermore, trust itself was found to have a strong positive effect on purchasing decisions and partially mediates the relationship between online reviews and purchasing decisions. These results highlight the importance of effectively managing online customer reviews as they not only provide crucial information to potential buyers but also play a pivotal role in building trust, which in turn influences consumer purchasing behavior. For Burger Bangor, actively responding to and leveraging these reviews can be an essential strategy for improving customer trust and increasing purchase intentions, ultimately contributing to sustained competitiveness in the food and beverage industry.

This study aims to examine the influence of product quality, price, and promotion on consumer purchase decisions of Compass shoes through the Shopee application in South Jakarta. The research was motivated by the rapid growth of e-commerce in Indonesia, particularly among urban consumers who are digitally literate and highly responsive to marketing stimuli. A total of 100 respondents were selected using a non-probability sampling method with an accidental sampling technique. Data were collected through questionnaires measured on a Likert scale and analyzed using multiple linear regression with SPSS version 22. The findings reveal that product quality, price, and promotion each have a positive and significant effect on purchase decisions. Product quality was identified as a key determinant that enhances consumer trust through durability, comfort, and authentic design, while price competitiveness supports perceived fairness and affordability in a highly competitive digital marketplace. Promotion emerged as the strongest factor, demonstrating the effectiveness of creative digital campaigns, influencer collaborations, and flash sale programs in stimulating consumer interest and driving purchases. These results highlight the importance of integrating product excellence with strategic pricing and innovative promotional activities to influence purchase behavior, especially among Gen Z and millennial consumers. From a theoretical perspective, this study enriches the literature on digital marketing and consumer behavior in the context of local brands competing in online marketplaces. Practically, the findings provide valuable insights for Compass and other local SMEs to formulate effective marketing strategies that align with consumer expectations and strengthen competitiveness in the dynamic e-commerce ecosystem.

Patriarchy in the modern era still persists despite continuous efforts to achieve gender equality across various aspects of life, including education, the workplace, and social interactions. Its presence is often reinforced through mass media, particularly in television series. The drama series “Bid’ah” vividly portrays the impact of patriarchy on women’s lives, both in domestic settings and in the public sphere. This study aims to examine the extent to which exposure to the series “Bid’ah” influences viewers’ perceptions of patriarchy. This research employed a quantitative approach involving 100 undergraduate students from the Communication Science program at Universitas Bina Bangsa. The sampling technique used was purposive sampling, where participants were selected based on specific criteria relevant to the research objectives. Data were collected through an online questionnaire using a four-point Likert scale to measure the respondents’ perceptions. The data were then analyzed using simple linear regression with the help of SPSS software. The findings indicate a significant influence between exposure to the series and viewers’ perceptions of patriarchy. This is evidenced by a correlation coefficient of 0.405 (p-value 0.000) and a coefficient of determination of 0.164. These results suggest that 16.4% of the variance in perceptions of patriarchy can be explained by exposure to the “Bid’ah” series, while 83.6% is influenced by other factors beyond this study. These findings highlight the important role of media in shaping social perceptions, particularly regarding gender norms and patriarchal values. This study contributes to the understanding of how media, especially television dramas, can both reinforce and challenge gender stereotypes, while also providing insights into the potential influence of media content on audiences’ attitudes toward gender equality.

The company distinguishes itself from other retail stores through its unique approach, particularly in managing minimarkets by adhering to sharia principles in employee management. Ecommerce Reny Swalayan-ku merges traditional self-service elements with modern technology, positioning itself as a platform that facilitates the online purchase of daily necessities. The platform features user-friendly mobile applications and websites designed to streamline transactions, offering a variety of flexible payment options to enhance the shopping experience. Furthermore, goods are delivered using Reny Swalayan-ku own expedition service, with shipping costs calculated based on the distance from the customer's home to the minimarket. This research seeks to examine the impact of Service Quality, Discounts, and the Interactivity of Social Media Marketing on Shoppers’loyalty, with Online Trust serving as an intervening variable among users of Reny Swalayanku in Surabaya. An associative quantitative research methodology was employed, utilizing data gathered via questionnaires distributed to 94 respondents who are users of Reny Swalayan-ku Surabaya. Data analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM) through the SmartPLS software. The findings of the research suggest that Service Quality, Discounts, and the Interactivity of Social Media Marketing have a significant and positive impact on Online Trust. Additionally, Online Trust was determined to exert a positive and significant effect on Shoppers’loyalty. Moreover, both Discount and Social Media Marketing Interactivity directly and positively influence Shoppers’loyalty. In contrast, Service Quality does not demonstrate a significant direct impact on Shoppers’loyalty, indicating that its function may primarily serve as a foundation for establishing trust, which subsequently affects loyalty. These results highlight the critical role of fostering consumer trust through high-quality service, appealing discount promotions, and engaging social media interactions to enhance Shoppers’loyalty within the realm of retail e-commerce.