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Batik is the identity and characteristic of the Indonesian nation. Many regions in Indonesia have batik with unique characteristics, rich in various types and batik motifs in each region. The motifs always evolve with the times. Sidoarjo is one of the districts in East Java which has a wide variety of culture, arts and batik motifs. Batik in Sidoarjo has various kinds of flora and fauna motifs. Batik Lintang Sari Kenongo is a typical batik business from Sidoarjo. The products are written batik, stamped batik and printed batik. Kenongo batik has its own characteristics in the motifs on each piece of cloth which distinguishes it from various batiks in Sidoarjo so that it can be more easily recognized, especially the one that has long been famous, namely the bayeman motif. Lintang Sari Kenongo Batik tends to use floral motifs that express beauty, peace and fertility. The bayeman motif itself was formed from the creation of craftsmen who saw spinach plants around their house, this indicated that the land in Sidoarjo was very fertile, so it was used as proof of the name of the bayeman batik motif in Lintang Sari Kenongo batik, the craftsman patented this motif to become the standard motif that Lintang Sari Kenongo batik has to this day. Batik Lintang Sari Kenongo, which is a partner for PkM activities, has problems in terms of digital marketing and bookkeeping. So in this PkM activity training and mentoring are carried out regarding this matter. Community service activities have been carried out well, and partners have understood the basics of digital marketing, especially through Instagram and simple bookkeeping. It is hoped that the results of this activity will have the maximum impact on increasing sales of Lintang Sari Kenongo batik.

Social media marketing expands market reach through platforms such as Instagram, Facebook, and TikTok, while video marketing displays products more attractively on TikTok, Instagram Reels, or YouTube to increase customer engagement. Social media analytics functions to analyze customer data, measure campaign effectiveness, and optimize promotional strategies to be more targeted. This research used a quantitative method with 100 samples from Medan Selayang District using the cluster sampling method. The research results show that social media marketing has a positive and significant effect on increasing sales (t-statistics 6.249 > 1.66, p-values ​​0.000), while video marketing has no significant effect (t-statistics 0.784 < 1.66, p-values ​​0.433). Social media analytics has a positive and significant influence (t-statistics 2.589 > 1.66, p-values ​​0.010). Adjusted R-Square of 0.482 shows that 48.2% of the variation in the increase in MSME sales is explained by these three variables, while 51.8% is influenced by other factors outside this research.

Background: Brand loyalty reflects patients' tendency to continue using a hospital's services and recommend them to others. However, the decline in physiotherapy patient visits since the COVID-19 pandemic has affected hospital revenue, while brand image and digital marketing via Instagram are still underutilized. Most previous studies have addressed brand loyalty in general, while specific studies on physiotherapy units are still rare. Although many studies show that SMMA and brand image affect loyalty through brand trust, research specifically examining the role of brand reliability as a dimension of trust in healthcare services is still limited.Objective: This study fills this gap by examining the influence of SMMA, brand image, and brand reliability on brand loyalty in the context of physiotherapy services at Siaga Raya Orthopedic Hospital.Methods: This research uses quantitative methods with a purposive sampling technique on 120 respondents. Data analysis was conducted using Structural Equation Modeling (SEM) with the Partial Least Square (PLS) method. The study develops the SOR (Stimulus-Organism-Response) theoretical framework.Results: SMMA has a significant effect on brand loyalty both directly and through the mediation of brand reliability. In contrast, brand image requires brand reliability mediation to influence loyalty. Brand reliability proved to be an essential element in building patient loyalty.Implications: Hospitals need to design marketing strategies through social media and brand image that are not only attractive but also reflect service reliability to establish long-term relationships with patients.

The House of Representatives of the Republic of Indonesia has adopted various digital communication strategies to maximize the use of social media. One of the strategies implemented is Cyber Public Relations Instagram @dpr_ri seeks to utilize every opportunity provided by social media platforms to deliver accurate, relevant, and interesting information to the public.The purpose of this study is to measure Cyber Public Relations of DPR RI on the @dpr_ri Instagram account, Fulfillment of information needs of followers of the @dpr_ri Instagram account, and How much influence does cyber public relations of DPR RI have on fulfilling the information needs of followers of the @dpr_ri Instagram account. The theories used in this research are Cyber Public Relations Theory, Philips & Young (2009) and Information Needs, Guha (1978). The approach in this study uses a quantitative approach. The method used in this research is a survey. Data collection by providing questionnaires to followers of the @dpr_ri Instagram account. Based on the calculation results of the research data, the tcount value of 5.095 is greater than the ttable value of 1.668. Then H0 is rejected and H1 is accepted. So the results show that there is an influence of cyber public relations of the DPR RI on Fulfilling the Information Needs of Followers of the @dpr_ri Instagram account.There is data from the coefficient of determination showing that the equation is 37.7% while the remaining 62.3% is influenced by other factors outside the study.There is a strong influence between cyber public relations of the DPR RI and Fulfilling the information needs of Followers of the @dpr_ri Instagram account.

Image is the main goal as well as the achievement to be achieved in the world of public relations. Therefore, Kemenparekraf created the #AdaApaDiSini campaign using Instagram social media. The #AdaApaDiSini campaign contains messages about places, nature, and culture in an Indonesian tourism area to be seen by the public. The purpose of this study is to determine the #AdaApaDiSini campaign message on Instagram @Kemenparekraf.ri, the image of Kemenparekraf regarding the #AdaApaDiSini campaign message and to determine whether or not there is an influence of the #AdaApaDiSini campaign message on the image of Kemenparekraf itself. The theory used in this research is the campaign message theory which has the dimensions of message structure, message content, framing, language, and emotional appeal (Perloff, 2017). This research also uses image theory which has dimensions of perception, cognition, motives, and attitudes (Soemirat & Ardianto, 2017). The method used in this research is a quantitative approach with a survey method and simple random sampling technique by distributing questionnaires in the form of google forms to 98 respondents selected according to the characteristics of the study. From the results of calculations and data using the SPSS 25 application, the #AdaApaDiSini campaign message affects the image of Kemenparekraf by 34.7%.

The development of Information and Communication Technology and the demands of 21st century teachers have provided new innovations to support promotion in branding school institutions. Technology is one way that can be used as a promotional media to make it easier for the public to assess schools. This community service activity aims to improve the branding of SDN Pengkok 04 in creating a school profile with an Instagram account assisted by the Canva for Education application. This community service activity was carried out at SDN Pengkok 04 Sragen with 9 teachers. The result was that all teachers made pamphlets using Canva for Education. In order for teachers' abilities to be maximized in their use, teachers must continue to practice independently using Canva for Education or other applications that support school promotion and pass on the skills they have acquired to other teachers.

The global fashion industry continues to experience rapid growth, driven by changes in consumer preferences that increasingly emphasize personalization in clothing products. This study aims to analyze Generation Z's preferences for customization trends in fashion products and identify their impact on marketing strategies in the fashion industry. A qualitative approach with a descriptive method was used to understand the factors influencing Gen Z's preferences when selecting customizable fashion products. Primary data was collected through interviews with Gen Z consumers who are active shoppers on e-commerce platforms. The results show that 60% of Gen Z consumers are interested in customizable fashion products, with the main reasons being to express individuality and enhance emotional attachment to the brand. Social media, especially Instagram and TikTok, plays a significant role in shaping consumer preferences, as more than 70% of informants acknowledge that influencer recommendations influence their decision to purchase customized products. Based on these findings, it can be concluded that customization is not just an additional feature but a marketing strategy that can enhance consumer loyalty. Recommendations from this study include implementing personalized marketing strategies, improving customization features on e-commerce platforms, and collaborating with influencers to expand market reach.

This study investigates the strategic use of language in social media political campaigns, with particular emphasis on its impact on audience engagement and public discourse transformation. Through a comprehensive theoretical framework incorporating the Sapir-Whorf Hypothesis, Elaboration Likelihood Model, Critical Discourse Analysis, and Framing Theory, the research examines complex linguistic patterns, sentiment variations, and framing strategies across 10,000 campaign posts from major social media platforms. The study employs a mixed-methods approach, combining computational linguistics analysis with qualitative discourse examination. Using natural language processing tools and manual coding, researchers analyzed linguistic features including lexical choice, syntactic structures, metaphorical expressions, and rhetorical devices. Results reveal sophisticated patterns of deliberate linguistic manipulation designed to evoke specific emotional responses (72% of posts), reinforce political ideologies (65%), and adapt to temporal and platform-specific contexts (83%). The findings demonstrate that campaign language strategically evolves across different platforms, with Twitter showing more aggressive rhetoric (58%) compared to Facebook (31%) and Instagram (27%). Additionally, temporal analysis reveals significant shifts in linguistic strategies during critical campaign periods, with increased emotional language use during key political events (92% correlation). This research contributes to our understanding of digital political communication and offers practical insights for analyzing social media campaign strategies.

Adolescence is an important developmental phase for individuals. During this phase, teenagers require direct interaction with their environment. However, faceto-face interactions have decreased due to the rise of social media. One of the social media platforms that can be used is Instagram. Instagram offers engaging features such as photo and video sharing, allowing teenagers to express themselves. The process through which teenagers express themselves on social media is called selfpresentation. Teenagers’ self-presentation can be positive, authentic, or negative, inauthentic, and is influenced by their self-esteem. Therefore, this study aims to explore the relationship between self-esteem and self-presentation among Instagram users. This research employs a quantitative method with 337 adolescent Instagram users as respondents. The analysis technique used is multiple correlation testing. The findings indicate a positive relationship between self-esteem and selfpresentation among Instagram users, with the relationship between self-esteem and real self-presentation showing the strongest contribution, with a correlation coefficient of 0.573. This suggests that the higher the self-esteem, the more positive the self-presentation by the teenage Instagram users. The implications of this study are that teenagers' self-esteem can enhance their self-presentation in a positive way, aligned with their true selves.

This research is motivated because self-confidence in using skincare products recommended by celebrity endorsers is also an important factor in purchasing decisions. The purpose of this study was to analyze the influence of celebrity endorser Tasya Farasya and Instagram social commerce on the purchase decision of the Originote skincare moisturizer on female students of the FPP UNP Makeup and Beauty Education Study Program. This type of research is Ex post Facto with a quantitative research method approach. The population of this study were female students of the 2020, 2021, 2022 and 2023 Makeup and Beauty Education Study Program, namely 365 people. The type of sampling used in this study was non-probability with a purposive sampling technique with a total of 78 people. Data were collected through observation methods and research questionnaires. The preparation of the instrument was carried out by sorting the Likert scale. Data were analyzed by descriptive analysis, normality tests and hypothesis tests. The results of the study obtained 1) Instagram social commerce partially has a significant effect on Moisturizer Purchase Interest in Female Students of the FPP UNP Makeup and Beauty Study Program. 2) Celebrity endorser Tasya Farasya partially has a significant effect on the Moisturizer Purchase Interest of Female Students of the Makeup and Beauty Study Program, FPP UNP. 3) Celebrity Endorser Tasya Farasya and Social Commerce Instagram simultaneously influence the purchase decision of the Originote skincare moisturizer for female students of the Makeup and Beauty Education Study Program, FPP UNP. Suggestions to increase insight into the material in the lesson for students, in increasing knowledge and information about the influence of celebrity endorser Tasya Farasya Instagram social media on the purchase decision of the Originote skincare moisturizer for female students of the Makeup and Beauty Education Study Program, FPP UNP.

The development of social media is currently very rapid and diverse, such as Whatsapp, YouTube. The existence of social media, especially among young people, has given rise to a diversity of uses and images of the identities of its users. Based on the background above, the following problem formulation arises, How do teenagers behave in interpreting the social media Instagram within themselves. And how is the use of Instagram social media in forming self-identity related to social interaction in society. In this discussion the theory used is symbolic interaction theory, where this theory focuses its attention on the ways humans use to shape the meaning and structure of society through conversation. Quoted from George Herbert Mead Symbolic interaction is a theory about how to think about the mind and self. This research uses a qualitative approach with a descriptive case study method. Data was collected through in-depth interviews, observation and literature study. Research subjects were selected (purposively) based on the characteristics of being active users, having more than one account, aged 16-18 years, and consisting of men and women. The research results show that there is diversity in the use of social media, this can be seen from the initial use, patterns of use and the technology used. Then there are various meanings regarding the existence of social media for users, including those related to themselves, family, studies, hobbies, community and work. After that, there are various meanings regarding the self-identity of social media users, and identity construction on social media is carried out through the process of interaction in using social media.

Sabrang Hamlet in Purwosari Village has significant potential for SME development, especially in bamboo crafts. This community service activity aims to provide insights and skills to SME actors in developing businesses through product innovation and digital marketing strategies. The implementation method was conducted through face-to-face counseling and technical guidance assisted by Untidar KKN students. The activity was held on January 19, 2025, at the Purwosari Village KKN Team Post with a total of 27 participants. The activity results showed three main SMEs with development spirit: 'Happy Snack', 'Snack Teteh', and 'Box of Story'. The KKN team provided assistance in the form of logo creation, business registration, creating Google Maps locations, and digital marketing optimization through social media platforms such as TikTok Shop, Facebook, and Instagram.

Social media provides various ways of communicating that are short but easy to understand and very fast in the global, this allows students of SMA Muhammadiyah Maumere to easily connect with peers and family in various parts of the world easily. This study shows that there are still many shortcomings in understanding the negative impacts of social media use, such as reduced family interaction and increased risk of negative behavior among the younger generation. Therefore, research using a systematic approach in reviewing the literature needs to be focused on identifying effective strategies to overcome the negative impacts of social media, as well as exploring the potential of social media as a positive tool to strengthen interpersonal relationships among the Generation. The main objective of this study is to provide a comprehensive understanding of the influence of social media on communication patterns and social relationships of the Generation, as well as identify strategies that can help them manage their use of social media in a healthier and more productive way. This study uses a qualitative research method with a descriptive research type. The findings are that most teenagers at SMA Muhammadiyah Maumere have Facebook, WhatsApp, Messenger, Instagram and online game accounts to interact and communicate with others. The use of social media as a place to find friends and information. One form of media from social media is the formation of networks between teenagers. The network that is built does not only expand friendships or followers in cyberspace, but must also be built with interactions between teenagers. Interactions that occur on social media are in the form of commenting on each other or giving likes. The implications of the research are that social media can have positive and negative effects.or giving likes. The implications of the study are that social media can have positive and negative effects.

UMKM Jemari Ragil has successfully digitized its business by joining the e-commerce platform Shopee since September 2023 and reached international markets such as Malaysia. Although marketing strategies through Instagram, WhatsApp, and TikTok are effective, challenges arise from the limited understanding of technology by customers, who often need guidance in using E-commerce. This research aims to implement React JavaScript for the Jemari Ragil' MSME website. The goal is to overcome the main obstacles faced by the owner of Jemari Ragil. The research method includes problem and needs analysis, design and system design, implementation or application development, and system testing. The result of this research is the successful implementation of JavaScript React to build an efficient and interactive MSME website interface. Through the results of Usability Testing system testing and measured using the System Usability Scale (SUS) which resulted in a score of 76 with a good category, indicating that the system can be accepted by users and meets the established usability standards.

The waning enthusiasm for preserving the nation's wealth, one of which is regional languages, has become a serious problem that has occurred in recent years. However, only a few Indonesian people are aware of it. Regional languages, especially Serang Javanese, are on the verge of extinction. According to the data obtained, there are three million speakers of Serang Javanese, while the majority of Jaseng (Serang Javanese) speakers are in Cilegon, Serang and a small number in Tangerang, Banten Province. Unfortunately, Banten Javanese language users are starting to be eroded by the progress of the times, people are more in favor of slang communication, South Jakarta language, and the influence of other foreign languages. If the number of speakers decreases from before, it is possible that in the next few years the Jaseng language will experience extinction, which will result in the loss of the local wisdom of the people of Serang district. The good news is that the role of social media, which does not always have a negative impact on society, is actually one of the savior media in preventing the extinction of regional languages. One of them was proven by the owner of an influencer Instagram account from Serang who planned to create content that speaks the Serang Javanese language even though it is part of the code-mixing phenomenon. This research aims to reveal every content with the concept of the code-mixing phenomenon in Mang Aplen's Instagram account in detail, starting from the words, phrases and particles used in the communication. The method used in this research is a descriptive qualitative method which is carried out by analyzing data obtained from speech on Instagram content. The results obtained from this analysis are that there are several single words, phrases, affixes, word repetitions and particles of the Serang Javanese language, dialects and customary activities of the Serang Banten people in the context of entertainment, which are very popular with the community, which reflects the maintenance of the Serang Javanese language. and the local wisdom of the Serang Regency community, this is believed to be able to build community enthusiasm in maintaining the Jaseng language and the local wisdom of the Serang community so that it remains sustainable and strong.

Language is a communication tool in the form of a system of sound symbols produced from human speech. Changes in meaning in Indonesian can be classified into five as follows: widening meaning change, narrowing meaning change, refining meaning change, roughening meaning change and total change. This research uses a qualitative method, which is characterized by descriptive analysis. The data is sourced from the Instagram platform with the collection technique through the note-taking method.  After the data is collected, the data is processed, reducing data, presenting data and making conclusions based on the information that has been obtained. Based on the results and discussion, it can be concluded that there are 5 types of word meaning changes found on the Instagram social media platform. The five types of meaning changes include widespread/generalized meaning changes, narrowed/specialized meaning changes, refined/euphemia meaning changes, coarsening/dysfemia meaning changes and total meaning changes. The changes in meaning found on the Instagram social media platform are 29 words that experience changes in meaning with 16 words that experience changes in widespread meaning, 3 words that experience changes in narrow meaning, 4 words that experience changes in refinement meaning, 3 words that experience changes in coarsening meaning, and 3 words that experience changes in meaning in total

Background: The advancement of digital technology has transformed how consumers interact with brands, including in the skincare industry. Social media, particularly Instagram, has become an effective platform to enhance brand awareness and influence purchasing decisions. This study aims to analyze the effect of social media marketing and brand awareness on the purchasing decisions of Skintific products on Shopee, a leading e-commerce platform in Indonesia.Design/methodology/approach: This research employs a quantitative approach using a survey method. Data were collected through an online questionnaire distributed to 97 respondents who met specific criteria, such as having purchased Skintific products on Shopee. The data were analyzed using multiple linear regression with SPSS software to examine the influence of independent variables on the dependent variable.Results: The findings reveal that social media marketing and brand awareness have a positive and significant impact on consumers' purchasing decisions. Social media marketing, through engaging and interactive content, effectively increases consumer interest, while brand awareness strengthens product image in consumers' minds, encouraging them to make purchases.Research limitations/Implications: This study has several limitations, such as being limited at Jakarta and having a relatively small sample size, making the results less generalizable to all consumers in Indonesia. The implications of this research provide insights for skincare business practitioners about the importance of digital marketing strategies, particularly through social media, to boost sales.

This project is motivated by the great potential of coffee as a product that is in demand, especially in the local environment of Babadan Village, Ngajum District, Malang Regency. However, UMKM Kopi Mbah Bongso has difficulty marketing its products online due to lack of knowledge about digital marketing and social media platforms. The methods used in this project are interviews and observations to understand the problems faced by UMKM Kopi Mbah Bongso. The results show that UMKM Kopi Mbah Bongso needs a better understanding of digital marketing and social media platforms to increase their sales. The solutions provided are digital marketing socialization, Linktree creation, and new Instagram account creation. Digital marketing socialization provides UMKM Kopi Mbah Bongso employees with an understanding of effective digital marketing strategies. Linktree creation makes it easier for consumers to access various links belonging to UMKM Kopi Mbah Bongso, such as social media profiles, websites, online stores, and other content. Creating a new Instagram account helps increase brand awareness and makes it easier for MSME Kopi Mbah Bongso to market their products online. This project has succeeded in increasing the understanding of MSME Kopi Mbah Bongso employees about digital marketing and social media platforms. This is expected to increase sales and operational efficiency of MSME Kopi Mbah Bongso.

Research based on infographic management on social media Instagram @ristekdikti which conveys information on the scholarship program "Masters to Doctoral Education for Excellent Bachelors (PMDSU) Kemenristekdikti Batch 3 2017. As part of the community education program, especially students. Through infographics in this program, it is hoped that it will make it easier to convey information and be able to attract students' interest in participating in the PMDSU Kemenristedikti scholarship program. This research uses an interpretive paradigm with a qualitative approach and descriptive research methods with case studies. Researchers collected complete information through in-depth interviews and observations, then the information was analyzed using the Triangulation analysis technique. This research aims to design and map the management of infographics for the socialization of the PMDSU scholarship program batch 3 in 2017 via Instagram @ristekdikti. The research results show that with proper infographic management in socializing the PMDSU scholarship program via Instagram @ristekdikti, interest in the PMDSU scholarship program can be increased. So it is hoped that through infographics the objectives of the PMDSU Kemenristekdikti program can be achieved.

Language is a communication tool in the form of a system of sound symbols produced from human speech. Changes in meaning in Indonesian can be classified into five as follows: widening meaning change, narrowing meaning change, refining meaning change, roughening meaning change and total change. This research uses a qualitative method, which is characterized by descriptive analysis. The data is sourced from the Instagram platform with the collection technique through the note-taking method.  After the data is collected, the data is processed, reducing data, presenting data and making conclusions based on the information that has been obtained. Based on the results and discussion, it can be concluded that there are 5 types of word meaning changes found on the Instagram social media platform. The five types of meaning changes include widespread/generalized meaning changes, narrowed/specialized meaning changes, refined/euphemia meaning changes, coarsening/dysfemia meaning changes and total meaning changes. The changes in meaning found on the Instagram social media platform are 29 words that experience changes in meaning with 16 words that experience changes in widespread meaning, 3 words that experience changes in narrow meaning, 4 words that experience changes in refinement meaning, 3 words that experience changes in coarsening meaning, and 3 words that experience changes in meaning in total