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Tujuan penelitian ini adalah untuk: 1) Mengetahui pelaksanaan pendidikan karakter dalam keluarga melalui nilai-nilai budaya Jawa di Desa Pengkok Kecamatan Kedawung Kabupaten Sragen. 2) Mengetahui penerapan pendidikan karakter anak dalam keluarga di Desa Pengkok Kecamatan Kedawung Kabupaten Sragen. 3) Mengetahui faktor-faktor yang menghambat pelaksanaan pendidikan karakter dalam keluarga melalui nilai-nilai budaya Jawa di Desa Pengkok Kecamatan Kedawung Kabupaten Sragen.P enelitian menggunakan pendekatan deskriptif kualitatif, sumber data menggunakan data primer dan data sekunder. Subjek penelitian ini adalah orang tua dan anak pada keluarga di Desa Pengkok Kecamatan Kedawung Kabupaten Sragen. Objek penelitian ini adalah pelaksanaan pendidikan karakter melalui nilai-nilai Budaya Jawa. Teknik pengumpulan data menggunakan observasi, wawancara dan dokumentasi. Keabsahan data menggunakan triangulasi sumber dan triangulasi metode. Teknik analisis data menggunakan model analisis interaktif yang terdiri dari reduksi data, penyajian data, penarikan kesimpulan/verifikasi. Berdasarkan hasil penelitian diperoleh kesimpulan bahwa: 1) Pelaksanaan pendidikan karakter dalam keluarga dilaksanakan oleh orang tua kepada anaknya menggunakan media uang, nasehat, keteladanan orang tua, pembiasaan. 2) Penerapan pendidikan karakter anak dalam keluarga di Desa Pengkok Kecamatan Kedawung Kabupaten Sragen anak belum mampu menerapkan nilai-nilai pendidikan karakter yang diajarkan oleh orangtuanya secara optimal. Di mana dari hasil penelitian masih ada beberapa anak yang masih berbohong atau tidak berbicara jujur. 3) Hambatan-hambatan bagi orangtua dalam memberikan pendidikan karakter yaitu hambatan internal dan hambatan eksternal. Hambatan internal berupa kurang intensitasnya komunikasi dalam keluarga disebabkan kesibukan orang tua yang bekerja, dan kurang harmonisnya hubungan dalam keluarga. Sedangkan hambatan eksternal berupa pengaruh teknologi informasi dan pengaruh lingkungan sosial masyarakat.Kata Kunci: Pendidikan Karakter, Nilai-Nilai Budaya Jawa.

Tujuan yang ingin di capai dalam penelitian ini adalah:1) Untuk mengetahui ada tidaknya Pengaruh Lingkungan Sekolah terhadap Pembentukan Karakter Peserta Didik pada siswa kelas X,XI,XII di SMK Tunas Nusantara Jaten Karanganyar Tahun Ajaran 2015/2016. 2) Untuk mengetahui ada tidaknya Pengaruh Profesionalisme Guru terhadap Pembentukan Karakter Peserta Didik di SMK Tunas Nusantara Jaten Karanganyar Tahun Ajaran 2015/2016.3) Untuk mengetahui ada tidaknya pengaruh Lingkungan Sekolah dan Profesionalisme Guru terhadap Pembentukan Karakter Peserta Didik di SMK Tunas Nusantara Jaten Karanganyar Tahun Ajaran 2015/2016. Dalam Penelitian ini populasinya adalah siswa kelas X,XI,XII SMK Tunas Nusantara Jaten Karanganyar Tahun Ajaran 2015/2016 yang berjumlah 160 siswa. Teknik pengumpulan data menggunakan angket, observasi dan dokumentasi. Hasil Peneliti menjelaskan 1) ada hubungan yang positif dan signifikan antara Pengaruh Lingkungan Sekolah dan Pembentukan Karakter Peserta Didik. Terbukti kebenarannya untuk mengetahui kebenarannya maka Rxy1 = 0,843 selanjutnya nilai Rxy1 di bandingkan dengan nilai tabel = 30 Signifikan 5% = 0,361 dan signifikan 1% = 0,463 hasil analisis menunjukan bahwa nilai rxy1 = 0,843 > r tabel 5% = 0,361 dan 1% = 0,463 2) ada hubungan yang positif dan signifikan antara Profesionalisme Guru dan Karakter Peserta Didik. Terbukti kebenarannya untuk mengetahui kebenarannya maka Rxy2 = 0,878 selanjutnya nilai rxy2 dibandingkan dengan nilai tabel = 30 signifikan 5% = 0,361 dan signifikan 1% = 0,463 hasil analisis menunjukan bahwa nilai rxy2 0,878 > r tabel 5% = 0,361 dan 1% = 0,463. 3) ada hubungan yang positif dan signifikan antara Pengaruh Lingkungan Sekolah dan Profesionalisme Guru terhadap Pembentukan Karakter Peserta Didik.terbukti kebenaranya untuk mengetahui kebenarannya maka di peroleh nilai F = 0,802 Selanjutnya nilai F hitung dibandingkan dengan nilai F tabel Signifikan 5% yaitu 0,361. Dengan nilai F hitung = 0,802 > F Tabel = 0,361Kata Kunci : Lingkungan Sekolah, Profesionalisme Guru, Karakter.

Tujuan yang dicapai dalam penelitian ini adalah Mengetahui pengaruh media pembelajaran berbasis TIK dalam menunjang pembelajaran terhadap prestasi belajar pada siswa kelas XI SMA N Colamdu Tahun Pelajaran 2015/2016. Penelitian ini merupakan penelitian kualitatif. Dalam penelitian ini, populasinya adalah siswa kelas XI SMA Negeri Colomadu yang berjumlah 319 siswa. Sampel diambil dengan teknik random dengan cara Quota random sampling dengan mengambil sampel sebanyak 15-20 % dari populasi, dengan hasil perhitungan yang berjumlah 67 siswa. Teknik pengumpulan data dalam penelitian ini menggunakan Metode tes. Metode tes digunakan untuk mengumpulkan data mengenai pengaruh media pembelajaran berbasis TIK dengan prestasi belajar. Triangulasi yang digunakan dalam penelitian ini adalah pertama triangulasi sumber dengan membandingkan apa yang dikatakan siswa dan guru. Triangulasi metode yaitu pembuktian dengan observasi mengenai pelaksanaan penerapan media pembelajaran berbasis TIK. Teknik analisis data menggunakan deskriptif kritis komparatif. Pelaksanaan ini dilakukan dalam satu siklus yang terdiri dari perencanaan, pelaksanaan, observasi, dan refleksi. Berdasarkan penelitian dan pembahasan maka diperoleh kesimpulan bahwa penggunaan media pembelajaran berbasis TIK dapat meningkatkan pemahaman materi tentang penegakan hak asasi manusia di Indonesia siswa kelas XI SMA Negeri Colomadu Karanganyar tahun ajaran 2016, pada kondisi awal menunjukan bahwa dari 33 siswa, yang dinyatakan tidak tuntas atau mempunyai nilai dibawah 70 yaitu sebanyak 33 siswa (100%) dengan rata-rata nilai 63,03. Pada siklus I siswa yang dinyatakan tuntas atau mempunyai nilai diatas 70 sebanyak 7 siswa (21,21%) sedangkan siswa yang belum tuntas dinyatakan 26 siswa (78,79%) dengan rata-rata 56,06. Pada siklus II siswa tuntas sebanyak 32 siswa (100%) dengan rata-rata 83,12. Dengan demikian dapat peneliti menyimpulkan bahwa penggunaan media pembelajaran berbasis TIK dapat meningkatkan pemahaman materi tentang penegakan hak asasi manusia di Indonesia pada siswa kelas XI SMA Negeri Colomadu Karanganyar tahun ajaran 2016/2017.Kata Kunci : Media Pembelajaran Berbasis TIK, Prestasi Belajar

Madrasah Aliyah Negeri (MAN) Purwodadi is a formal educational institution located on Jl. P. Diponegoro No. 22, the direction of Jalan Purwodadi - Solo. MAN Purwodadi as one of the Secondary Education Institutions in Purwodadi has an important role in the future, in the context of increasing the intelligence of the nation while preparing students who are faithful and devoted and possessing Science and Technology which are characteristic of their Islam. Some agencies including educational institutions in an effort to improve the image both in terms of promotion and information now, have begun to use website media that can be quickly accessed widely so as to improve the quality of service to the community. MAN Purwodadi in the current promotion and information efforts still use the method of manually explaining which will certainly take time and effort and still use print media that has limited reach and requires more costs for each print each year. MAN Purwodadi until now does not have a new alternative media in the form of a website that follows the times that if not followed up will certainly be less competitive in terms of promotion and information. Therefore, it is necessary to have new alternative media that are effective and efficient and sustainable which in addition to increasing positive value for MAN Purwodadi, can also support and cover up the weaknesses of promotional media and information that has been used before. In this study data were collected through a questionnaire method of 30 respondents in potential students using a Likert scale to find out the responses of respondents to each variable. Then do the analysis of the data obtained in the form of quantitative analysis. From the analysis obtained product information level score of 390 or 32.5%; the effective level of the product is 222 or 18.5%; and the product efficiency level of 399 or 33.25%. From the existing score indicators, if added together the results will show the extent of the feasibility of the website as a promotional media and MAN Purwodadi information. From the results of this analysis it can be concluded that Website Design as a Media Promotion and Information on MAN Purwodadi is considered "Very Effective". This is based on the calculation of the scale which states that if all the values ​​of the indicators are added up to produce a total value of 1011 where the value is between 976 - 1200 which states "Very Effective".

Sector The development of information and communication technology is very fast resulting in changes in various aspects. 3D technology is now widely used in various ways, for example in making films, games, educational media and also promotional media. This type of 3D media promotion is very necessary to promote tourist attractions of historic buildings such as Lawang Sewu in Semarang which has beautiful architectural buildings. In addition to offline promotions using 2D media, 3D media are also considered quite effective if used as promotional media to eliminate the mystical and horror impressions of the people at Lawang Sewu. The solution offered in this study is the use of 3D Virtual Reality as a promotional tool that displays a virtual feel, where 3D promotions will be more interesting and look more real so that people will get a pleasant impression in visiting these tourist attractions. This research uses Research product development methods and Development (RnD), using 6 out of 10 stages of research namely potential and problems, data collection, product design, design validation, design improvement and product trials. The results of this study are to produce promotional aids by utilizing 3D VR technology. The validity value of media experts is 3.4 which is declared feasible, while the validity value of material experts is 3.2 which is declared feasible, and increases the audience's understanding and interest as a user from 33% up to 67%.

Freshwater fish farming extension activity is one of the activities at UPT Karanganyar Fish Seed Center (BBI). In freshwater fish farming extension activities at the exposure session at UPT Balai Balai Ikan Ikan (BBI), they still used the lecture model and did not use other extension media. This resulted in extension participants becoming less familiar with the exposure material they obtained. Participants had difficulty in describing counseling materials. This has become an obstacle for the extension team in delivering the counseling material. Utilization of Simulated Multimedia as a 3D Animation-Based Counseling Media, can facilitate the counseling team in providing material exposure explanation on how to cultivate freshwater fish. By utilizing 3D Animation-based Mutlimedia Simulation can help extension participants in understanding the depiction of extension material to be implemented at the practice stage of freshwater fish farming. This is evidenced by using a user test, 40% of 25 respondents who stated that by utilizing multimedia simulation based on 3D assimilation, it is feasible to be used as an extension media for freshwater fish farming.

CV. Ganda Mulia is a business entity engaged in the production and sale of various gold and jewelery, especially gold bars which are used as an investment CV. Ganda Mulia is a newly developing company, and already has a variety of media used to promote, but a sense of interest and public trust in the CV. Ganda Mulia has not been maximized, so we need a complementary promotion that can attract and even provide a sense of confidence in the confidence of gold bars, especially used as an investment. Therefore the writer tries to develop a complementary promotional media as a means of promoting the CV. Ganda Mulia that already exists, which is used to increase trust and a sense of interest in gold products CV. Double Majesty. With complementary media in the form of a company profile video, it contains the benefits, benefits and the production process or the process of making gold bars. So that when people understand the benefits and advantages of investing in gold bullion, it will have a positive impact, which is about trust and interest in gold products CV. Double Majesty. In the manufacturing process the author uses the RnD method, the results of this research in the form of a video company profile CV. Ganda Mulia Ungaran which has been uploaded on diyoutube, on the CV website. Ganda Mulia at the address www.gandamulia.com, and burned into a CD in the form of a DVD format that is used as an archive and is also used when there are company activities in the form of exhibitions or the like. hardware and software that supports the creation and editing of a company profile video.

Room space is a place needed to rest comfortably. Room interior design can better support the comfort of a room. In general, children's rooms besides being used for resting are sometimes also used for playing and learning. With a good arrangement, it can add comfort and enthusiasm for children in their activities in their room. In addition, independence can also be taught by caring for and tidying his own room. Practicing independence in children requires habits as learning that can be started by tidying the room and making children trained, controlled and preparation for adulthood. The interior of a child's room can also be adjusted to the child's fondness, hobbies and do not forget to be given education as a balance between playing and children's learning. The use of property and furniture in children's rooms must also be taken into account in terms of safety, comfort and health for children. And to strengthen the sense of kinship between family members it is better not to put television or electronic devices in a child's room, as well as make it easier for parents to monitor children closely and supervise well. Training children to become more independent in a simple way can be started from a small age by caring for goods that enjoy doing well. The choice of furniture to be designated in a child's room must be considered in terms of material safety, the use of chemical paints and shapes that can be adjusted. Thus the child will be more comfortable with a variety of activities, besides that the child can also develop his imagination and creativity. In addition, it is very necessary to support from parents / guardians by giving examples in advance so that children can see immediately and can apply them.

PT Kota Jati Furindo is a private company engaged in furniture especially outdoor and indoor furniture and has been established since 1987, having its address at Jl. Raya Jepara - Bangsri Km. 6.5 Jepara, originated from a company that makes products based only on orders, prioritizing high quality product quality. In mid-2008 there was a financial crisis that hit countries in Europe which then affected orders for furniture products from companies. In early 2009 PT Kota Jati Furindo created a website aimed at promoting and introducing products throughout the world, the website creation target was for the export market or overseas, therefore the website used an international language, English. In early 2013 the company began to look for consumers from within the country so that the sustainability of the business can run well. Efforts made by companies to get consumers in the country began with introducing their products to the public, it was done because there are still many people in Indonesia who are not familiar with furniture products from PT Kota Jati Furindo, to support the efforts of the company needed a promotional media that is in accordance with current company needs. Based on the above problems, it is necessary to make a promotional media at PT. Kota Jati Furindo to facilitate consumers and of course increase company sales in the form of catalogs, brochures, wall clocks, t-shirts and mugs. Therefore the writer will make a study entitled Development of Information Submission and Promotion Media at PT Kota Jati Furindo Jepara

Small pelagic fisheries play an important role in food security, coastal livelihoods, and local fishery economies in Indonesia. Sardinella fimbriata is one of the economically important small pelagic fish species widely utilized in coastal communities. However, increasing fishing pressure may alter population size structure and reduce reproductive sustainability. This study aimed to analyze the size structure, gonad maturity stage, and exploitation status of Sardinella fimbriata in Kwandang Waters, Tomini Bay, Indonesia. The research was conducted from August to November 2025 using a descriptive quantitative approach. A total of 1,560 fish samples collected from commercial landings were measured for total length and examined macroscopically for gonad maturity. Data were analyzed using length-frequency distribution, maturity proportion, and logistic regression to estimate length at first maturity (L₅₀). The results showed that fish length ranged from 8.0 to 19.9 cm and was dominated by the 12.0–15.9 cm size group, accounting for 75.45% of total samples. Immature gonads dominated the catch, representing 91.35% of individuals, while mature fish accounted for only 8.65%. Logistic regression estimated L₅₀ at 16.72 cm, whereas the average catch length was 13.56 cm with an Lc/L₅₀ ratio of 0.81. These findings indicate that most fish were captured before reaching reproductive maturity, suggesting growth overfishing conditions. The study highlights the importance of minimum catch size regulation, selective fishing gear, and routine biological monitoring to support sustainable management of small pelagic fisheries in Tomini Bay.

This community service activity is motivated by the importance of Strengthening digital communication capacity within environmental communities to support the sustainability of community-based environmental conservation movements. The MAT PECI Community (Indonesian Community for Ciliwung Care) as an active partner in conservation and education along the Ciliwung River still faces limitations in managing digital organizational communication, particularly in documentation, publication, and social media optimization aspects. This activity aims to enhance the capacity of community members in utilizing digital media as a means of communication, education, and environmental advocacy. The method used is Participatory Action Research with a participatory approach that involves the community actively from problem identification, planning, implementation, to evaluation. The program includes digital communication training, mentoring in social media content creation, basic photography and videography training, and the development of community digital publication strategies. The results show an increase in members’ understanding and skills in using social media, behavioral changes toward more structured documentation, greater awareness of the importance of digital communication, and the formation of a more directed organizational communication system. The findings indicate that strengthening community-based digital communication is effective in social empowerment and supports the sustainability of environmental conservation movements.

Maladministration in BPJS Kesehatan services at government hospitals remains a persistent challenge that undermines the principles of good governance in Indonesia. This study examines violations of the General Principles of Good Governance (Asas-Asas Umum Pemerintahan yang Baik/AUPB) in the context of BPJS Kesehatan services at Dr. Wahidin Sudirohusodo Regional General Hospital (RSUD), Makassar, South Sulawesi. This research employs a normative-empirical legal method, combining statutory analysis with field data obtained through interviews and documentation. The findings reveal that maladministrative practices—including procedural delays, discriminatory treatment of BPJS patients, inadequate information disclosure, and arbitrary administrative decisions violate several AUPB principles enshrined in Law No. 30 of 2014 on Government Administration. These violations contravene the principles of legal certainty, impartiality, proportionality, and accountability. The study concludes that institutional reforms, strengthened supervisory mechanisms through the Ombudsman of the Republic of Indonesia, and enhanced legal literacy among healthcare workers are necessary to reduce maladministration. This research contributes to the development of administrative law enforcement in the Indonesian public health sector.

This study explores the relevance of women’s position in leadership within the contemporary context by considering the roles of women throughout history as well as the values underlying perspectives on leadership in modern society. Through a critical analysis of biblical texts, particularly in the Old Testament, this journal seeks to understand how female figures in the Bible, namely Deborah, Ruth, and Esther, influence perceptions of women in leadership. The findings of this study provide profound insights into the relevance and challenges faced by women in pursuing leadership careers in the contemporary era. In the modern context, women still face a number of challenges that hinder their progress in attaining leadership positions. Some of these challenges include gender inequality. The importance of gender equality in the modern context can also be seen from the relevance previously mentioned regarding the position of women in contemporary leadership. This study highlights the importance of understanding and encouraging women’s participation in leadership as an integral part of creating a just, inclusive, and sustainable society. Gender equality is not only about providing equal rights to all individuals, but also about recognizing and appreciating the diverse contributions of all people, regardless of gender.  

 Children in orphanages represent a vulnerable group requiring special attention in emotional, social, and moral aspects. This study aims to implement students' social care values through the narasi Project (narasi aksi rasa asih dan inspirasi) at the Sunan Kalijaga Orphanage, Malang. The method employed was a social action approach integrated into the Civic Education course. The activity was conducted on March 10, 2026, involving eight foster children as the target partners. The program comprised a prophetic storytelling session as a character education medium, canvas painting and clay workshops to foster creativity, an ice-breaking session, congregational Maghrib prayers, iftar together, and symbolic cash donation handover. The results indicated that the or orphaned children responded enthusiastically to all activities, particularly the storytelling and creative sessions, reflecting improvements in self-expression, social interaction, and moral values. For the students, this project demonstrably enhanced empathy and social responsibility. Flexibility and adaptability in program implementation were identified as key success factors. In conclusion, the synergy of character education, creativity, and social action can create an inclusive and meaningful learning environment while strengthening civic values among university students.

 Children in orphanages represent a vulnerable group requiring special attention in emotional, social, and moral aspects. This study aims to implement students' social care values through the narasi Project (narasi aksi rasa asih dan inspirasi) at the Sunan Kalijaga Orphanage, Malang. The method employed was a social action approach integrated into the Civic Education course. The activity was conducted on March 10, 2026, involving eight foster children as the target partners. The program comprised a prophetic storytelling session as a character education medium, canvas painting and clay workshops to foster creativity, an ice-breaking session, congregational Maghrib prayers, iftar together, and symbolic cash donation handover. The results indicated that the or orphaned children responded enthusiastically to all activities, particularly the storytelling and creative sessions, reflecting improvements in self-expression, social interaction, and moral values. For the students, this project demonstrably enhanced empathy and social responsibility. Flexibility and adaptability in program implementation were identified as key success factors. In conclusion, the synergy of character education, creativity, and social action can create an inclusive and meaningful learning environment while strengthening civic values among university students.

This study analyzes the effect of bank lending to profitability by usingcredit risk as a moderating variable. The data used in this study isconventional banking listed on the IDX period 2011-2014. The results ofthis study indicate that loan disbursement negatively affects profitability,credit risk negatively affect profitability and credit risk can not moderate theeffect of credit distribution on the profitability of banks in Indonesia.Keywords: lending ratio, credit risk, profitability

The development of a business unit can be affected by a variety offactors, both internal and external company factors. The purpose of thisresearch is to know the influence of the business network, and productinnovation against the performance of micro, small and medium enterprises.The research type is explanatory research. The population was 162 unitsfrom small and medium metal industries in Boyolali District with 85sample taken using disproportionate stratified random sampling and simplerandom sampling. Data collection using the questionnaire. Data analysisusing linear regression analysis. The results showed that the businessnetwork, and product innovation are jointly undertaking a positive andsignificant effect against performance of micro, small and mediumenterprises. Researchers suggest that UMKM constantly enhance cooperationwith various parties to build wider business network, andimprove productinnovation so that UMKM can continue to thrive in the midst of the currentcompetition.

The development of the capital market in Indonesia is very rapidly.This is an indicator that the capital market is an alternative source offunding in addition to banking, in addition to the growing capital marketsalso showed that the confidence of investors will invest in Indonesia capitalmarket is quite good. The information required by the investors in the capitalmarkets is not only a fundamental information, but also information that istechnical in nature. The fundamental nature of the information obtainedfrom the financial reports of companies, and the technical nature of theinformation obtained from outside companies such as inflation, interest ratesand other factors.The samples of this research are company manufacturing food andbeverage sector in 2008-2012 by using 16 companies with purposivesampling method. The results of the research with multiple linear regressionshowed that the CR, DER, TAT, ROA, PER and interest rate do not haveeffect on stock return. While inflation has a negative significant effect onstock returns.

BlackBerry is a mobile phone made in Canada. BlackBerry was firstintroduced in 1999, and is presented in Indonesia in mid-December 2004. Sinceit was first introduced, the BlackBerrywas much in demand by various groupswith the support of various mobile operators both CDMA and GSM. However,in these days it has decreased significantly. Most users at the end of 2012 asmuch as 79 million active use of BlackBerry mobile phones are recorded. But atthe end of March 2013it decreased as much as 3 million users and it decreasedup to 4 million users at the end of June 2013 who no longer use BlackBerrymobile phone. The final user of BlackBerry mobile phones is 72 million. Thepurpose of this study was to analyze the effect of brand characteristics, companycharacteristics, brand characteristics,and the consumer - perceived benefits to theconsumer brand loyalty on BlackBerry mobile phones in STIE TOTALWINSemarang.The population in this study were students STIE TOTALWINSemarang. Based on Slovin formula, the sample size was 100 respondents thatwere obtained by purposive sampling technique, i.e. students who use BlackBerryphones, at least one month and have experience in using another mobile phone.Primary data was collected through questionnaires and analyzed with multiplelinear regression analysis.The results showed that the Brand Characteristics,Company Characteristics, Consumer-Brand Characteristics and Perceived valuehas significant and positive effect on Brand Loyalty, both partially andsimultaneously. Company Characteristics became the biggest factors influencingbrand loyalty.

Globalization is a process of economic activity and trade, where countriesaround the world into a single market forces increasingly integrated with theterritorial limits of the country without hindrance. Developments in this eraof globalization impact to human life. Based on these conditions, affect theappearance of many engaged in the retail trade of daily consumer goods invarious cities in Indonesia. This study aims to analyze the effect of Display,Positive Emotion and Store Atmosphere toImpulse Buying.This study used accidental sampling method on the visitor AlfamartCitarum Raya Semarang. Data obtained by distributing 100 questionnairesto the visitors Alfamart Citarum Raya Semarang. The independent variablein this study is the Display of Positive Emotion and Atmosphere Store whilethe dependent variableis the Impulse Buying. The statistical methods used inthis study is the Multiple Linear Regression AnalysisThe results oft his study indicate that the variable Display and PositiveEmotion there is a significant effect on Impulse Buiyng. As for theAtmosphere Store variables showed no significant effect on Impulse Buying.The results of this study also showed that the value of R Square of 21.6%while the remaining 78.4% is explained by other variables that are notproposed in this study.