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David Ricardo; Ansorul Alim; Dwi Ratnasari

Al-Tarbiyah: Jurnal Ilmu Pendidikan Islam 2026 STAI YPIQ BAUBAU, SULAWESI TENGGARA

This study aims to examine the concept of intellectual intelligence from the perspective of the Qur’an and its implications for the development of contemporary Islamic education. The background of this research is rooted in the tendency of modern education to emphasize rational–cognitive aspects while neglecting spiritual and moral dimensions. This study employs a qualitative approach with a library research design, utilizing thematic analysis of Qur’anic verses, classical and contemporary tafsir works, and relevant scholarly literature. The findings reveal that intellectual intelligence in the Qur’an is understood holistically through the concepts of ‘aql, tafakkur, tadabbur, and tafaqquh, and is represented in the characteristics of ulul albab, qaum ya‘qilun, and ulul abshar. Qur’anic intellectual intelligence is not value-neutral but is integrated with God-consciousness and moral responsibility. The implications of this study emphasize the need for Islamic education to develop intellectual capacity in a critical, reflective, and value-oriented manner through dialogical learning, integrative curricula, and the role of educators as intellectual and moral facilitators. These findings reinforce the urgency of renewing the paradigm of Islamic education that balances intellect, faith, and morality.

Yohan Yuanta; Dessya Putri Ayu; Putri Rahayu Ratri; Surya Dewi Puspita; Dina Fitriyah +2 more

Sevaka : Hasil Kegiatan Layanan Masyarakat 2026 STIKES Columbia Asia Medan

Puger Kulon Village, located in Puger District, Jember Regency, is a coastal area in East Java with significant marine and fisheries potential. Most of the population earns their living as fishermen and small-scale fishery product processors (MSMEs). Unfortunately, the capacity of MSMEs in this area is still very limited, both in terms of technical skills and product variety. Processed fish products produced by the community are mostly shrimp paste and shredded fish. This community service activity aims to increase knowledge and additional skills for coastal MSMEs regarding the diversification of local processed fish products by encouraging the development of various processed fish products as an effort to increase product added value such as fish nuggets, fish balls, fish dumplings, and fish dim sum. The method used is counseling and technical training with direct practice in diversifying various fish products (fish nuggets, fish balls, dumplings, and fish dim sum). Evaluation was carried out using a pretest and posttest approach on 20 MSME participants using a knowledge assessment instrument. The results showed an increase in knowledge regarding fish processing diversification, with an average score of 74 before the training, increasing to 93 after the training, a 27% increase. Thus, the extension and training on fish processing diversification have proven effective in increasing the knowledge and skills of coastal MSMEs. This activity has the potential to improve the quality and diversity of local fish-based products, while strengthening the role of MSMEs in providing nutritious food from local potential as an effort to prevent stunting in coastal communities.

Rizky Nurul Khotimah; Jaeni Jaeni; Yahfenel Evi Fussalam

Misterius: Publikasi Ilmu Seni dan Desain Komunikasi Visual 2026 Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Inclusive education requires learning approaches that are not solely oriented toward academic achievement but are also capable of supporting the psychomotor and emotional development of students with special needs, including those with mild intellectual disabilities. Students with mild intellectual disabilities commonly experience limitations in motor coordination, emotional regulation, and attention focus, which necessitate adaptive, holistic, and experiential learning strategies. This study aims to describe the implementation of contemporary dance as an art therapy approach in supporting the psychomotor and emotional development of students with mild intellectual disabilities in an inclusive school setting. The study employed a quantitative approach using a Single Subject Research (SSR) method with an A–B–A design. The research subject was one ninth-grade student with mild intellectual disability at SMPN 1 Karangtengah. Data were collected through systematic observation during the baseline-1 (A-1), intervention (B), and baseline-2 (A-2) phases, using indicators of psychomotor and emotional development. The results showed improvements in motor coordination, movement fluency and balance, imitation ability, attention focus, and emotional expression during the intervention phase. In the baseline-2 phase, most of the acquired abilities were maintained despite the termination of the intervention, indicating stability in behavioral changes. These findings suggest that contemporary dance as an art therapy approach has the potential to serve as a relevant and effective pedagogical-therapeutic strategy in supporting the psychomotor and emotional development of students with mild intellectual disabilities. The implications of this study indicate that contemporary dance can be integrated into arts learning or Individualized Education Programs as a humanistic learning alternative oriented toward students’ developmental needs within inclusive education contexts.

Samuel Martin; Seprian Saputra; Feni Farmilia; Mhd Zhaky Ananda; Refy Faustina Khairani +1 more

Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia 2026 Fakultas Teknik Universitas Maritim AMNI Semarang

The Community Service Program (KKN) conducted by students of Padang State University (UNP) focuses on community service to address social issues and improve the quality of life for a more developed nation. One of the programs implemented is digital literacy and the renovation of the village library located at the Sumpur Kudus Village Head's office, Sumpur Kudus District, Sinjunjung Regency, West Sumatra Province. Given the widespread use of technology today, accessing information related to the history, social conditions, and tourism in Sumpur Kudus Village is now easy. To create a comfortable reading space or information center, renovations were carried out at the Sumpur Kudus Village Head's Library, adding various decorations and facilities. The approach used was a qualitative descriptive approach aimed at understanding the impact of the program's implementation on increasing reading interest and access to information by the community. The results of this activity indicate that the community feels comfortable and has easy access to information in Sumpur Kudus Village.

Asyifa Turrahmi; Radhiyatul Muna; Yerina Elma Astari. HM; Silvia Fahmi Ramadani; Riza Lailiza +1 more

Inovasi Pendidikan dan Anak Usia Dini 2026 Asosiasi Riset Ilmu Pendidikan Indonesia

This research examines the practices of a B4 class teacher at RA Takhrimah Tungkop in identifying children’s Multiple Intelligences (MI) through authentic observation during an activity of printing moon shapes using banana stems. The study employed a descriptive qualitative approach with data collected through in-depth interviews and participatory observation. Data were analyzed thematically and supported by source and technique triangulation to ensure the validity of the findings. The results indicate that the teacher’s understanding of the MI concept was still focused on linguistic, logical-mathematical, and visual-spatial intelligences. Despite this limited conceptual scope, the implementation of authentic observation during the art-based activity successfully revealed a broader range of children’s intelligences. The moon-printing activity demonstrated indicators of visual-spatial intelligence through shape recognition and composition, bodily-kinesthetic intelligence through hand–eye coordination and motor control, and intrapersonal intelligence reflected in children’s ability to manage emotions, maintain focus, and show persistence during the task. Repeated observations accompanied by anecdotal records enabled the teacher to construct individual and continuous MI profiles for each child. These profiles can be utilized to design more varied, contextual, and child-centered learning strategies that align with the characteristics of early childhood learners in the Raudhatul Athfal setting. The practices observed also illustrate the connection between Gardner’s MI theory and Islamic early childhood education grounded in concrete learning activities. The findings support the development of child-friendly learning environments and encourage teacher creativity in conducting activity-based assessments. This study recommends strengthening teacher competencies through training in authentic MI assessment and further research using a research and development approach.

Hamsina Hamsina; Romansyah Sahabuddin; Muhammad Rakib; Ichwan Musa

Proceeding of the International Conference on Economics, Accounting, and Taxation 2026 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

This study explores how Generation Z constructs work values and meaning in modern organizations shaped by digitalization and social transformation. Using a qualitative phenomenological approach under a social constructivist paradigm, the research investigates the lived experiences of young professionals in the digital, creative, and startup sectors. Data were collected through in-depth interviews and non-participant observation and analyzed using thematic analysis (Braun & Clarke, 2006; Moustakas, 1994). Findings show that Generation Z defines work through three interrelated dimensions: (1) intrinsic motivation grounded in personal purpose and self-expression, (2) redefined productivity emphasizing creativity and emotional balance rather than quantitative output, and (3) job satisfaction derived from inclusive culture and adaptive leadership. These results support Self-Determination Theory (Deci & Ryan, 2000) and Social Constructionism (Berger & Luckmann, 1966), showing that work meaning is socially constructed rather than objectively given. Overall, the study concludes that for Generation Z, work represents not merely economic activity but a medium for identity, contribution, and personal growth, urging organizations to embrace meaning-centered and value-driven leadership to enhance engagement and fulfillment.

Kholidah Hannum Hasibuan; Yusrina Gultom; Silvia Anggraini Hsb; Reyhan Hidayat; Zulhimma Zulhimma

International Journal of Economics, Commerce, and Management 2026 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Strengthening family-based microenterprises is one strategic approach to improving the economic resilience and independence of local communities. Family microenterprises not only serve as a source of income, but also as an important instrument in maintaining the social and economic stability of households. This study aims to describe the conditions of family-based microenterprises, identify obstacles to their development, and formulate strategies for optimizing family economics in Neighborhood I of Padangmatinggi Village, Padangsidimpuan City. This study uses a descriptive qualitative approach with data collection techniques through in-depth interviews, field observations, and documentation studies. Research informants include family micro-business actors, village officials, and other related parties. The results show that family-based micro-businesses have a real contribution to increasing household income and meeting basic family needs. However, business development still faces limitations in capital, low financial literacy, limited product innovation, and minimal marketing access. Therefore, an integrated development strategy is needed that includes increasing human resource capacity, facilitating access to financing, utilizing digital technology, and institutional support from the local government to realize the sustainability of family micro-businesses.

Rizkiyah Purnama; Muthiatul Khairiyah Ritonga; Raufan Syiddik Harahap; Zulhimma Zulhimma

International Journal of Economics, Commerce, and Management 2026 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Strengthening the family economy through the development of productive household-based businesses is an important strategy in supporting sustainable rural community development. This approach is considered effective because it utilizes the potential of local resources and involves the active role of family members, especially housewives, in economic activities. One form of business that is relatively easy to implement is the production of hygienic laundry soap, considering the simple manufacturing process, affordable production costs, and has a relatively stable level of market need and demand. These conditions make this business an opportunity to be developed as a productive household economic activity. This study aims to analyze the implementation of home-based hygienic laundry soap production training and examine its impact on improving the skills and economic independence of housewives in Jambur Village, Padang Matinggi . The focus of the study is directed at the training process, the level of understanding of participants, and changes in attitudes and economic capabilities after participating in the activity. The approach used in this study is a descriptive qualitative method, which allows researchers to obtain an in-depth picture of the program implementation and participants' experiences. Data collection techniques are carried out through direct observation, interviews with participants and related parties, and documentation of activities to support research data. The research results show that the training on making hygienic laundry soap had a positive impact on improving the knowledge and skills of housewives in producing safe, hygienic, and marketable soap. Participants not only understood the production stages but also learned how to make soap independently. Furthermore, the training fostered entrepreneurial motivation and awareness of home-based business opportunities, thereby opening up opportunities to increase family income. Therefore, this training program significantly contributes to women's empowerment and strengthening family economies at the village level through the development of productive, home-based businesses.

Desynta Indah Safitri; Irhamni Rahman

Jurnal Hukum, Pendidikan dan Sosial Humaniora 2026 Asosiasi Peneliti dan Pengajar Ilmu Hukum Indonesia

The transition period from adolescence to early adulthood is marked by a search for identity and life direction, which often triggers a quarter-life crisis among Gen Z students. This qualitative research with a case study approach explores how peer social support helps Gen Z students navigate the quarter-life crisis in the Social Youth Community. The findings reveal that students experience seven dimensions of the quarter-life crisis: difficulty in making decisions, loss of hope, negative self-perception, feeling stuck, restlessness, psychological stress, and excessive anxiety. Peer social support is manifested in three ways: affective assistance through empathetic listening, informative support through advice and guidance, and tangible help through physical presence and time commitment. The perceived benefits include feeling valued, emotional strength through care and affection, peace of mind that reduces restlessness, and an understanding of friendship networks that foster optimism. This research contributes to the development of a peer-based mentoring approach in higher education to effectively help Gen Z cope with the quarter-life crisis.

Jonathan Immanuel Panjaitan; Jonathan Edward Siahaan; Frans Max Valentino Sianturi

Deposisi: Jurnal Publikasi Ilmu Hukum 2026 International Forum of Researchers and Lecturers

This journal analyzes sexual violence by educators against students by analyzing Supreme Court Decision No. 5642 K/Pid.Sus/2022 using normative legal research methods. The primary focus of this research is the abuse of power relations by perpetrators holding positions of authority, as well as the legal protections afforded to child victims. Furthermore, this paper compares the provisions on sexual violence in the Child Protection Law and the Sexual Violence Criminal Law (UU TPKS). The findings indicate that courts impose harsher sentences on perpetrators who abuse their trust as educators and place victims at the center of the legal process, ensuring guarantees of recovery, psychological rehabilitation, restitution, and the right to education. The judges' approach in the ruling also reflects the spirit and principles of victim protection as outlined in the TPKS Law, including recognition of power dynamics, psychological pressure, and the importance of a victim-centered perspective. The TPKS Law expands the scope of sexual violence beyond physical aspects to include psychological and structural dimensions, which were previously not clearly regulated in other laws.  Therefore, this paper emphasizes the importance of harmonizing the two laws to create a more just, progressive, and victim-centered legal system, especially for children in educational settings. This research is expected to contribute to strengthening a more comprehensive and child-oriented legal approach.

I Putu Rama Putra Yasa; Luh Made Dwi Wedayanthi

Jurnal Pendidikan Anak Usia Dini dan Kewarganegaraan 2026 Asosiasi Riset Ilmu Pendidikan Indonesia

Bullying remains a critical issue in elementary school environments and significantly affects students’ social-emotional development. The lack of confidence among students to report negative experiences often results in bullying cases remaining undetected. This study aims to describe the implementation of Padlet as a reflective digital tool to encourage students’ self-expression and to analyze students’ reflections as indicators of a safe and supportive learning climate. This research employed a descriptive qualitative approach involving 14 sixth-grade students at SD Negeri 3 Demulih. Data were collected through reflective Padlet posts, activity documentation, and thematic deductive analysis based on the Aggression Continuum Theory. The findings reveal three categories of social interaction: (1) high-risk behaviors related to dominance and indicators of bullying, (2) medium-risk interactions involving verbal teasing normalization and ambiguous conflicts, and (3) low-risk interactions indicating positive peer relations and social needs. Padlet proved effective as a safe digital space for students to express emotional experiences anonymously and facilitated early identification of potential bullying. These results highlight the importance of utilizing reflective digital platforms to foster preventive, inclusive, and psychologically secure classroom environments.

Silkania Swarizona; Nizar Hilmi; Bambang Sigit Widodo; Jauhar Wahyuni; Iman Pasu Purba

Nusantara: Jurnal Pengabdian kepada Masyarakat 2026 Pusat Riset dan Inovasi Nasional

This community service program develops a pilot model of Pancasila Village based on Asta Cita in Paciran Village, Lamongan Regency through the integration of three intervention clusters: (1) national seminar to strengthen Pancasila values ​​and the agenda of “building from the village”, (2) training on downstreaming palm sap as a strengthening of the local economy and entrepreneurship based on village potential, and (3) coastal rehabilitation action through planting sea pine as an environmental adaptation in sandy coastal areas that are vulnerable to wind and erosion. The implementation method uses a participatory and asset-based approach (ABCD) that places residents as the main actors, with a series of activities including socialization, cross-party coordination, training on processing palm sap into value-added products (brown sugar and syrup), seminars with community leaders and academics, planting sea pine, and pre-post evaluation based on knowledge, skills observation, and participant satisfaction. The implementation results show the formation of a cross-generational commitment to make Paciran Village a pilot Pancasila Village, increased community capacity in palm sap processing, and the birth of collective coastal rehabilitation actions. The program also produced sustainability recommendations in the form of routine cross-generational agendas, utilization of village social media for educational content on Pancasila–nira–cemara laut, and the appointment of Pancasila students as environmental sustainability ambassadors in the village.

Sofyan Hakim; Dian Ana Mutriqah; Hilmi Satria Himawan; Karina Awalia Zahra; Irdayani Sagita Anindi +2 more

Nusantara: Jurnal Pengabdian kepada Masyarakat 2026 Pusat Riset dan Inovasi Nasional

Traditional snack micro, small, and medium enterprises (MSMEs) in Indonesia face increasing market competition and rapidly changing consumer preferences, particularly among younger consumers seeking innovative and symbolic food experiences. This community engagement study aims to strengthen the profitability and sustainability of traditional snack MSMEs by integrating local flavor innovation with simple business governance practices. Using a participatory action research approach under the Merdeka Belajar Kampus Merdeka (MBKM) program in Palangka Raya, this study involved co-creation between students and local entrepreneurs in product development, production standardization, and basic financial management. Qualitative data were collected through participatory observation and stakeholder discussions, while quantitative data were obtained from sales records and simple financial reports. The results demonstrate that local flavor-based innovation, combined with standardized operating procedures and cost control mechanisms, improved product differentiation, operational efficiency, and financial performance. The intervention generated a positive net profit and strengthened the partner’s capacity for independent business management. This study contributes to the literature by positioning traditional food MSMEs as sites of cultural innovation and micro-governance, while supporting Sustainable Development Goals related to inclusive economic growth, cultural preservation, and responsible production.

Roland Kasim; Mahludin S. Baruwadi; Hasim Hasim

Akhlak : Jurnal Pendidikan Agama Islam dan Filsafat 2026 Asosiasi Riset Ilmu Pendidikan Agama dan Filsafat Indonesia

This study aims to analyze the compatibility between land use practices and watershed management regulations in Gorontalo Regency through ecological, normative, and axiological approaches. Rapid land cover changes from the upstream to downstream areas, particularly in the Biyonga, Alo-Pohu, and Limboto watersheds, have caused severe impacts such as increased erosion, sedimentation, and reduced hydrological function. The study employs a qualitative analysis using a literature-based method, reviewing key scientific articles from Jurnal Ilmu Lingkungan Universitas Gadjah Mada, Sustainability (MDPI), and Engineering, Technology & Applied Science Research, as well as regulatory documents such as Government Regulation No. 37 of 2012, Government Regulation No. 27 of 2023, Regional Regulation of Gorontalo Province No. 11 of 2014, and Governor Regulation No. 19 of 2019. The findings reveal that, ecologically, the conversion of agricultural lands into settlements has increased sediment yield and reduced soil infiltration capacity. Normatively, most land use activities remain inconsistent with soil and water conservation regulations. Axiologically, there is a gap between sustainability values embedded in policy and the community’s practical behavior in managing land resources. This study highlights the need for integrating scientific, legal, and ethical perspectives to strengthen sustainable watershed management in Gorontalo. Therefore, the findings are expected to serve as a policy recommendation framework for local governments in developing adaptive and ecologically grounded watershed management strategies.

Arum Luqmana Sari; Arif Al Wasim

Akhlak : Jurnal Pendidikan Agama Islam dan Filsafat 2026 Asosiasi Riset Ilmu Pendidikan Agama dan Filsafat Indonesia

This study examines the use of digital Qur’an applications at Pondok Pesantren Al-Asy‘ariyyah Kalibeber by focusing on the relationship between technological practicality and the preservation of the printed mushaf. Employing a qualitative method with a descriptive-analytical approach, data were collected through observation, in-depth interviews, and documentation involving pesantren leaders, teachers, active students, and senior students. The findings reveal that the digital Qur’an is accepted as a supporting learning medium due to its practicality and efficiency, particularly for students with sufficient digital literacy. However, the printed mushaf remains the primary reference in Qur’anic learning as a form of respect for its sacred value, the pesantren’s scholarly tradition, and the limited digital literacy among senior students and teachers. This study demonstrates that the utilization of the digital Qur’an in the pesantren context is selective and contextual, serving as a complementary tool rather than a replacement for the mushaf. These findings indicate that pesantren are capable of responding to technological developments in a balanced and tradition-oriented manner.

Almira Yumna Putri; Achmad Hizazi; Ratih Kusumastuti

Akuntansi dan Ekonomi Pajak: Perspektif Global 2026 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

This study examines the relationship between risk disclosure levels and profitability in transportation companies listed on the Indonesia Stock Exchange (IDX) during the 2022–2024 period. The transportation industry is characterized by high exposure to operational, financial, regulatory, and market-related risks, which necessitates transparent and comprehensive communication regarding potential threats to business sustainability and long-term performance. Using a quantitative correlational approach, this study measures the level of risk disclosure through systematic content analysis of companies’ annual reports, while profitability is evaluated using the Return on Assets (ROA) indicator. The analysis is conducted to identify the extent to which transparent risk reporting contributes to improved financial outcomes. The findings indicate a significant positive relationship between risk disclosure and profitability, suggesting that companies providing more comprehensive and detailed risk information tend to achieve higher financial performance. Furthermore, the results demonstrate that transparency plays a crucial role in enhancing investor confidence, strengthening corporate governance, and supporting sustainable business practices, particularly in high-risk sectors such as transportation.

Satria Airlangga Setiawan; Velda Ardia

Jurnal Penelitian Komunikasi dan Sosialisasi 2026 Asosiasi Peneliti dan Pengajar Ilmu Sosial Indonesia

The game industry in Indonesia has shown significant growth in recent years, along with the increasing public interest in high-quality video games. AAA (triple-A) games such as Grand Theft Auto VI (GTA VI) rely heavily on trailers as their primary promotional tool to introduce the game’s atmosphere, visual quality, and complex storytelling. GTA is widely recognized as a pioneer in realistic visuals, deep narratives, and social criticism delivered through iconic storytelling, making it highly appealing to potential consumers. This study aims to examine the influence of visual narrative in the GTA VI trailer on consumers’ purchase intention within the Indonesian GTA V Roleplay Facebook community. The theoretical framework is based on Marketing Communication Theory, Visual Narrative Theory with the dimensions of clarity, realism, dynamism, and continuity, as well as Purchase Intention Theory consisting of transactional, referential, preferential, and exploratory intentions. A quantitative approach was employed using a survey method, with questionnaires as the data collection instrument. The sample was selected using simple random sampling and calculated using the Slovin formula with a 5% margin of error, resulting in 92 respondents. The results indicate that the visual narrative variable achieved the highest mean score in the realism dimension (3.29), while purchase intention recorded the highest mean score in the transactional intention dimension (3.79). Simple linear regression analysis reveals that visual narrative has a significant influence on purchase intention, with a correlation coefficient (R) of 0.918. The coefficient of determination (R²) of 0.843 indicates that 84.3% of purchase intention is influenced by visual narrative, while the remaining 15.7% is affected by other factors beyond this study.

Muh.Rigan Yusri; Hairuddin Hairuddin; Hamka Hamka; Imam Fadly; Muh. Arifin +1 more

Jurnal Pariwisata Indonesia 2026 Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

This research explores strategies for developing the Lewaja Natural Tourism Area in Enrekang Regency, which has considerable potential as a leading destination but has not yet been managed effectively. The study aims to examine the current conditions of the site, highlight its opportunities and constraints, and design strategies for sustainable development. A descriptive qualitative approach was employed, utilizing SWOT (Strengths, Weaknesses, Opportunities, Threats) in conjunction with IFAS and EFAS to establish strategic priorities. The results indicate that Lewaja possesses advantages in terms of natural scenery and accessibility, while weaknesses are found in facility provision and managerial aspects. The proposed strategies derived from the SWOT framework emphasize infrastructure improvement, enhancement of supporting amenities, digital-based promotional efforts, community involvement in destination management, and stronger collaboration between governmental bodies and the private sector. Overall, the study concludes that the future development of Lewaja Peak Natural Tourism should align with the principles of sustainable tourism, aiming to increase its attractiveness, raise service standards, and deliver economic value to the local community.

Rizqy Prasetyani Putri; Shinta Pramesti Kartika Hadist; Suryana Hasbas

Jurnal Pariwisata Indonesia 2026 Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Digital transformation has transformed the tourism promotion landscape through social media, travel marketplaces, and user-experience-based content. Visual, interactive, and rapidly disseminating digital information shapes destination images and influences traveler decisions. However, the lack of digital promotion standards allows for misleading promotional practices, visual manipulation, false testimonials, and exaggerated claims that have the potential to harm tourism consumers. This study aims to analyze the synchronization between the Electronic Information and Transactions Law (UU ITE) and the Tourism Law in overseeing digital tourism promotion. This study uses a normative juridical method with a legislative approach and a literature review of academic documents and related news. The research findings show that while both laws share the same goal of ensuring accurate and non-misleading information, neither provides specific technical standards for digital promotion. The ITE Law is general and does not specifically regulate tourism promotion, while the Tourism Law was drafted before social media became a primary tool for destination marketing. This has resulted in regulatory gaps and fragmented authority between the Ministry of Communication and Informatics, the Ministry of Tourism and Creative Economy, BPKN, and BPSK. This research recommends the establishment of derivative regulations related to digital promotion, ethical content standards, advertising transparency, and an integrated cross-agency oversight mechanism to protect tourism consumers in the digital space.

Safira Nurhaliza; Jasmine Nashwa Mutiara Seno; Chikita Alamanda Arafa; Niken Dwi Astuti; Dina Mayasari Soeswoyo

Jurnal Pariwisata Indonesia 2026 Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

This study aims to analyze the level of digital readiness and the development of digital promotion strategies at Florina Bouquet MSME as an effort to enhance competitiveness in the digital era. The research background arises from the limited optimi\zation of Instagram features and digital marketing strategies, resulting in low product visibility in the digital market. This study employs a qualitative descriptive approach with data collected through observation, in-depth interviews, and literature review. A scoring analysis was applied to evaluate three main components: digital readiness, digital marketing strategy and implementation, and their impact on competitiveness. The findings indicate that Florina Bouquet demonstrates a relatively high level of digital readiness in terms of infrastructure and basic platform utilization; however, weaknesses remain in strategic planning, content creation, feature optimization, and consistent monitoring. Despite these limitations, the uniqueness of the product and strong market potential contribute positively to competitiveness, especially in differentiation and brand perception. The results highlight the need for more structured, consistent, and data-driven digital promotion strategies to improve marketing effectiveness and expand market reach. This study provides practical implications and strategic recommendations for MSMEs to strengthen their digital marketing performance sustainably.