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Mohammad Rudiyanto; Achmad Taufik; Imadoeddin Imadoeddin; Abdul Bari; Syaiful Syaiful +1 more

Jurnal Pengabdian dan Keberlanjutan Masyarakat 2026 Lembaga Pengembangan Kinerja Dosen

This community service programme was implemented in the coastal community of Padelegan Village, Pademawu Subdistrict, Pamekasan Regency, with a focus on strengthening health literacy and behaviour-based disease prevention at the household level. The background of the activity is based on the vulnerability of coastal communities to health problems related to hygiene, household drinking water management, and environmental cleanliness, as well as the need for an approach that not only increases knowledge but also encourages consistent preventive practices. The programme aims to improve residents' ability to understand and use health information in an applicable manner, while strengthening key disease prevention behaviours through education and mentoring. The activity will be carried out from February to April 2025 with a behaviour-based education design combined with practice demonstrations and community mentoring, involving 48 participants (40 residents/households and 8 posyandu/PKK cadres). The stages included initial assessment, development of KIE media (brief modules and leaflets/posters), two education-demonstration sessions, two home mentoring sessions, and final evaluation. The evaluation was conducted using pre-post knowledge, attitude, and practice (KAP) assessments and practice observation through a checklist. The results showed an increase in health literacy and improved consistency in preventive behaviour; knowledge increased from 5.4 to 7.8, and compliance with hand washing at critical times increased from 41.7% to 72.9%. Programme outputs included an information, education and communication (IEC) package, a household monitoring checklist, and capacity building for cadres as local facilitators. It was concluded that the integration of participatory education, practical demonstrations and cadre mentoring has the potential to be effective in encouraging preventive behavioural change in coastal communities, with recommendations for integrating monitoring into the routine agenda of integrated health service posts (posyandu) and community empowerment groups (PKK) and for follow-up monitoring for 3–6 months to maintain the sustainability of practices.

Abdul Hamid; Hamdin Hamdin

Jurnal Pengabdian dan Solidaritas Masyarakat 2026 Lembaga Pengembangan Kinerja Dosen

Dengue Hemorrhagic Fever (DHF) remains a major public health problem in endemic areas, including Olat Rarang Hamlet, Labuhan Sumbawa Village. Effective dengue prevention requires active community involvement supported by entomological surveillance data. This community service activity aimed to enhance community awareness and participation in dengue prevention through the implementation of the 3M Plus Movement integrated with an entomological surveillance approach using the House Index (HI), Container Index (CI), and Breteau Index (BI) indicators. The activity was conducted on December 6, 2025, involving local community members and public health students. The methods included health education, larval surveys in houses and water-holding containers, and community-based mosquito breeding site eradication. The results indicated that houses and containers positive for Aedes larvae were still present, reflecting a moderate risk of dengue transmission. However, the implementation of the 3M Plus Movement improved community knowledge, awareness, and participation in vector control. Integrating the 3M Plus Movement with entomological surveillance is an effective promotive and preventive strategy based on community empowerment for sustainable dengue prevention.

Sulastya Ningish; Nurul Aini MM Sodik; Tiansi Mustapa; Nuraini S. Lawadjo; Faujia Polamolo

Jurnal Pengabdian Masyarakat Nian Tana 2026 Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Character building in early childhood plays a crucial role in shaping a generation that is well-mannered, disciplined, and accustomed to living a healthy lifestyle. One of the government’s initiatives in this effort is the national program 7 Habits of Great Indonesian Children, which includes the habits of waking up early, practicing worship, exercising, consuming nutritious food, enjoying learning, engaging in community life, and sleeping on time. This program is designed to instill positive values in children in a structured and continuous manner from an early age. The socialization activity carried out at TK Agropolitan, Bone Bolango Regency, aimed to help teachers and the community understand how to implement these seven habits in children’s daily routines. The activity began with initial observation, preparation of materials, and coordination with the school and village authorities, followed by the delivery of materials through panel presentations and discussions. The results show that applying these seven habits can strengthen children’s character development, particularly in independence, discipline, and social-emotional skills. However, implementation still faces several challenges, including limited parental support, insufficient facilities, and the negative impacts of technology. This socialization activity highlights the importance of collaboration among parents, teachers, and the surrounding community to ensure sustainable character development in children.

Nor Hidayah; Yudhojon Novembero; Ida Bagus Suryanatha

Faedah : Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia 2026 FKIP, Universitas Palangka Raya

The empowerment program for Micro, Small, and Medium Enterprises (MSMEs) in Takaras Village, Manuhing Subdistrict, Gunung Mas Regency, was carried out to address the problem of low business visibility due to limited promotional media and minimal use of digital technology. Most MSMEs still relied on traditional word-of-mouth promotion, which restricted market reach and reduced competitiveness. To overcome this, the KKN Reguler I Team Group 55 of the University of Palangka Raya implemented activities consisting of informational banner installation and business location registration on Google Maps. The methods included field surveys, banner design planning using simple digital tools, direct assistance in location registration, and banner installation at business sites. The program involved 26 MSMEs, of which 18 received banner support. The installation of banners provided a clearer visual identity for each business, while the use of Google Maps significantly improved consumer accessibility to business locations and services. The results showed that the combination of offline (banners) and online (Google Maps) promotion was effective in increasing product visibility, attracting more customers, and strengthening consumer trust. This initiative also encouraged MSMEs to adopt digital technology in their marketing strategies. Overall, the program made a tangible contribution to the digital transformation of local MSMEs and laid the foundation for sustainable community economic competitiveness

Yohana Sulistya Ungkur; Alfred O. Ena Mau; Belandina L. Long

JURNAL EKONOMI MANAJEMEN AKUNTANSI 2026 sekolah Tinggi Ilmu Ekonomi Dharma Putra Semarang

Village Fund management plays a crucial role in promoting local development and community empowerment. However, its implementation often encounters challenges related to limited community participation, insufficient transparency, and the varying effectiveness of government programs. This study aims to analyze the accountability of Village Fund management in Benteng Poco Village, Wae Ri’i District, Manggarai Regency, focusing on three dimensions: process accountability, program accountability, and financial accountability. Employing a descriptive qualitative approach with a case study design, data were collected through in-depth interviews, direct observation, and reviews of official village documents. The findings indicate that process accountability has been implemented adequately through village deliberations and the use of the Siskeudes administrative system, although community understanding and participation remain limited. Program accountability is carried out through regular evaluation meetings, yet the effectiveness of several programs is hampered by insufficient technical support and lack of sustainability. Financial accountability demonstrates a commitment to transparency, particularly through the publication of budget information, although the presentation of financial data remains difficult for some villagers to fully understand. This study highlights the need to enhance community involvement, simplify public financial information, and strengthen program support mechanisms to achieve transparent and accountable Village Fund governance.  

Novita Dwi Indriani; Mangihut Siregar

Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora 2026 Pusat Riset dan Inovasi Nasional

This kind of research can reveal a purpose, namely to be able to carry out an analysis of the important role of the government together with the community in realizing policies to combat corruption of village funds. It is necessary to understand that village funds have been made one of the government's priority programs in order to increase the level of prosperity of rural communities and village development through the Village Law. Therefore, the purpose of this study is to identify policy solutions provided by the government and the community to prevent corruption of village funds. This study utilizes a literature study method through a qualitative approach that can be used to assess the role of the government and the community in implementing policies to combat corruption of village funds as an effort to uphold the integrity of the village administration system. Meanwhile, the research data sources obtained came from secondary data, which included the collection of scientific journals in the last five years, reading books in the last ten years, reports in the mass media, and government regulations. The findings of this study describe that the Corruption Eradication Commission (KPK) has identified several loopholes that are often exploited by village officials in misappropriating Village Funds. Then there were 98 cases of corruption that caused the state to lose up to Rp. 37.2 billion. This creates an urgency for the government and the community to play a role in creating village regulations that are capable of overcoming corruption of village funds.

Fadli Hadi Badjeber; Fajria Fajria; Siti Lista Fatimah; Dewi Sangfitri; Safni J. Aziz +3 more

Jurnal Pengabdian Masyarakat 2026 Lembaga Pengembangan Kinerja Dosen

Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in the regional economy, including in Tatanga District and Nunu Village, Palu City. However, many MSME actors in these areas still face fundamental challenges such as low financial literacy, limited access to capital, and insufficient use of digital technology in business management. These limitations lead to weak financial record-keeping, poor cash flow management, and inadequate readiness to meet bankability requirements when applying for financing from formal financial institutions. This community service program was designed to improve the understanding and practical skills of MSME actors through financial literacy socialization, financial inclusion education, capital training in collaboration with financial institutions, and training in simple financial record preparation. The program was implemented using needs assessments through observation, structured material delivery, interactive discussions, hands-on transaction recording practice, and learning evaluations through pretests and posttests. The results show a significant improvement in participants’ competencies. Average scores for financial literacy and inclusion increased from 48% to 89%, indicating better understanding of cash flow management, transaction recording, and the use of digital financial services such as QRIS and mobile banking. Furthermore, participants’ understanding of capital access improved from 51% to 92%, particularly regarding financing procedures, business eligibility requirements, and the importance of financial statements in loan applications. Overall, the program effectively strengthened MSME capacity to manage businesses in a more structured, adaptive, and professional manner, supporting MSME independence and long-term business sustainability in Tatanga District and Nunu Village.

Olis Bawode; Arifin Tahir; Yacob Noho Nani

Kajian Administrasi Publik dan ilmu Komunikasi 2026 Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

The Non-Cash Food Assistance Program (BPNT) is a government policy aimed at reducing the expenditure burden of poor households through the provision of food assistance in non-cash form. However, its implementation at the village level still faces various challenges. This study aims to analyze the effectiveness of the BPNT Program in Tolotio Village, Tibawa District, Gorontalo Regency, and to identify the factors influencing its implementation. This research employed a qualitative approach with a descriptive method. Data were collected through in-depth interviews, field observations, and document analysis involving village government officials, the Social Affairs Office, BPNT facilitators, and beneficiary communities. The results indicate that the implementation of BPNT in Tolotio Village is relatively effective in supporting food needs and enhancing the independence of Beneficiary Families (KPM). Nevertheless, several issues remain, including inaccurate targeting of beneficiaries, limited technological literacy, and insufficient transparency and updating of beneficiary data. The factors affecting program effectiveness include the availability of implementing resources, the support of physical facilities and technology, the effectiveness of communication among stakeholders, and the level of community acceptance and response. The findings imply the need for regular data updating, improved socialization, and strengthened coordination and supervision to ensure that the BPNT Program is implemented more fairly, accurately targeted, and sustainably.

Petronela Desi Gamda; I Nyoman Subanda; Sahri Aflah Ramadiansyah; Ni Ketut Arniti

Jurnal Riset Rumpun Ilmu Pendidikan 2026 Lembaga Pengembangan Kinerja Dosen

Village-Owned Enterprises (BUMDes) are a strategic instrument in promoting village economic independence and increasing Village Original Income (PAD). However, in practice, BUMDes management still faces various governance issues, particularly related to human resource capacity, business innovation, and public accountability and trust. This study aims to analyze the acceleration of BUMDes governance from a Reinventing Government perspective through a comparative study between BUMDes in rural and urban areas. This study uses a qualitative method with a descriptive-comparative approach. Data collection techniques are carried out through in-depth interviews, observation, and documentation. The research locations include BUMDes in Paan Leleng Village, Kota Komba Utara District, East Manggarai Regency as a representative of rural villages, and BUMDes in Golo Bilas Village, Komodo District, West Manggarai Regency as a representative of urban villages. The research results indicate that the implementation of Reinventing Government principles in the governance of Village-Owned Enterprises (BUMDes) in both villages has been successful, but not yet optimal. The BUMDes in Golo Bilas Village has advantages in market access, business potential, and innovation, but still faces challenges in accountability and public trust. Meanwhile, the BUMDes in Paan Leleng Village demonstrates strong community participation and social values, but is hampered by limited human resources, technology, and business diversification. Accelerating BUMDes governance requires institutional strengthening, increased managerial capacity, business innovation, and the implementation of governance that is oriented towards results and community needs.

Habibah Ramadhani Nasution; Arofiani Mutmainah; Muhammad Yasfin Nasution; Danu Wijaya; M. Amar Adly

Nusantara: Jurnal Pengabdian kepada Masyarakat 2026 Pusat Riset dan Inovasi Nasional

This community service program aims to improve public literacy and awareness of the Islamic capital market through socialization and educational activities in Telaga Jernih Village, Secanggang District. Islamic financial literacy in rural areas remains relatively low due to limited access to information and education, leading people to prefer traditional investments such as livestock and plantations. The activity was carried out by the Community Service Program (KKN) team in collaboration with the Indonesia Stock Exchange (IDX) as the main speaker and the village government as a supporting partner. The methods used included observation, counseling, interactive discussions, and simple simulations of Islamic investment practices. The results revealed high enthusiasm among participants, reflected in their active engagement and significant improvement in understanding the concepts, principles, and products of Islamic investment. The community began to realize that Islamic capital market investments are not only halal and safe but also offer long-term economic benefits. This activity positively influenced the community’s mindset to view Islamic financial investment as a complementary form of traditional investment. The program also opened opportunities for forming a village-based Islamic investor community and establishing a financial literacy center as a follow-up initiative. Therefore, this program plays a vital role in strengthening Islamic financial inclusion in rural areas and serves as an initial step toward creating a financially literate, independent, and economically productive society.

Edys Panto Simanjuntak; Rosdiana Rosdiana; Ana Fatmawati Angraini

Jurnal Pengabdian Masyarakat Nian Tana 2026 Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

This community service activity aims to empower the community to have legal awareness as a preventive strategy in preventing specific crimes, both those that occur directly or through digital media. The phenomenon of violence or vigilantism, which is increasingly widespread in society, reflects a low understanding of the law, the dominance of social emotions, and distrust of formal law enforcement mechanisms. In the digital era, this behavior has also developed into online violence, such as the spread of shame, insults, and threats through social media, which has the potential to give rise to cybercrimes as regulated in the Electronic Information and Transactions Law. This activity was carried out through the Legal Awareness Family Socialization (Kadarkum) program in Baru Ulu Village, Balikpapan City, East Kalimantan, using legal counseling methods, participatory discussions, and educational approaches based on local social and cultural values. The targets of the activity were the general public, community leaders, and families as the smallest social unit in the formation of a legal culture. The results of the activity showed an increase in public understanding regarding the legal consequences of vigilantism, both in physical and digital contexts. Furthermore, the public is beginning to show a shift in attitudes toward more rational, legal-oriented problem-solving, and increased self-control in responding to social conflict. These activities contribute to building a legal culture that is more aware, preventative, and adaptive to legal challenges in the digital era.

Eny Latifah; Suroso Suroso; Putra Andika Yoga Pratama; Ghulam Asy Syah’Bany; Inne Zulistiani +4 more

Jurnal Pengabdian dan Keberlanjutan Masyarakat 2026 Lembaga Pengembangan Kinerja Dosen

The digital era presents challenges as well as opportunities for business actors, especially Micro, Small, and Medium Enterprises (MSMEs). Accelerating the adoption of digital technology-based payment systems is an urgent need so that MSMEs are able to compete and improve transaction efficiency. This Community Service (PKM) activity was carried out in Cendoro Village, Tuban Regency, with the aim of providing assistance to MSME actors through the implementation of a QRIS-based digital payment system. The method of implementing PKM consists of three stages, namely preparation, implementation, and evaluation. In the preparation stage, needs are identified and socialization of QRIS benefits are carried out. The implementation stage includes technical training on the use of QRIS as well as direct assistance in the implementation of non-cash transactions. The evaluation stage was carried out to measure the level of understanding and application of QRIS by participants. The results of the activity showed that participants understood the concept of digital payment and were able to apply QRIS in daily transactions. In addition, this activity encourages an increase in the adoption of QRIS which has an impact on efficiency, transaction security, expansion of market access, and local economic growth. The main obstacles faced include limited technological knowledge, uneven internet access, and operational costs. Thus, this PKM contributes to strengthening digital literacy and supporting technology-based economic transformation in Cendoro Village, Tuban Regency.

Fadli Hadi Badjeber; Fajria Fajria; Siti Lista Fatimah; Dewi Sangfitri; Safni J. Aziz +3 more

Jurnal Pengabdian Masyarakat 2026 Lembaga Pengembangan Kinerja Dosen

Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in the regional economy, including in Tatanga District and Nunu Village, Palu City. However, many MSME actors in these areas still face fundamental challenges such as low financial literacy, limited access to capital, and insufficient use of digital technology in business management. These limitations lead to weak financial record-keeping, poor cash flow management, and inadequate readiness to meet bankability requirements when applying for financing from formal financial institutions. This community service program was designed to improve the understanding and practical skills of MSME actors through financial literacy socialization, financial inclusion education, capital training in collaboration with financial institutions, and training in simple financial record preparation. The program was implemented using needs assessments through observation, structured material delivery, interactive discussions, hands-on transaction recording practice, and learning evaluations through pretests and posttests. The results show a significant improvement in participants’ competencies. Average scores for financial literacy and inclusion increased from 48% to 89%, indicating better understanding of cash flow management, transaction recording, and the use of digital financial services such as QRIS and mobile banking. Furthermore, participants’ understanding of capital access improved from 51% to 92%, particularly regarding financing procedures, business eligibility requirements, and the importance of financial statements in loan applications. Overall, the program effectively strengthened MSME capacity to manage businesses in a more structured, adaptive, and professional manner, supporting MSME independence and long-term business sustainability in Tatanga District and Nunu Village.

Indri Kurniawati; Ebtana Sella Mayang Fitri; Ajie Wicaksono

Jurnal Pengabdian dan Keberlanjutan Masyarakat 2026 Lembaga Pengembangan Kinerja Dosen

Kampung Wisata Titik Nol in Central Java has significant potential for developing special-interest tourism, particularly nature-based and outdoor sport tourism. However, this potential has not been optimally utilized due to limited community capacity in designing structured and market-ready tourism products. This community service program aims to enhance the capacity of local tourism managers and youth organizations in packaging sustainable and competitive sport tourism packages. The program was conducted at Joglo Gumregah from August to November 2024 using a Participatory Action Research (PAR) approach. The implementation was carried out in three phases: preparation, implementation, and evaluation. The preparation phase included field observation, Focus Group Discussions (FGDs), and coordination with village authorities and community leaders. The implementation phase involved in-depth interviews and mentoring activities in developing sport tourism packages. The evaluation phase was conducted through interactive dialogues with stakeholders to refine the developed packages. The results indicate an improvement in participants’ understanding and skills in designing integrated and locally based sport tourism packages. The resulting packages are expected to serve as references for sport tourism development and to support community empowerment and economic sustainability in Kampung Wisata Titik Nol.

Paridah; Hartati Bahar; Ruslan Majid; Afifa Yunizah; La Ode Muh. Alief Mahabbah

Jurnal Praba : Jurnal Rumpun Kesehatan Umum 2026 STIKES Columbia Asia Medan

Access to healthcare services is a crucial determinant in improving community health, particularly in rural areas that face geographic and social challenges. This study aims to describe the accessibility and utilization of healthcare services among residents of Desa Sama Subur, Kecamatan Motui, Kabupaten Konawe Utara. A descriptive quantitative design was employed, with the population comprising all active household heads in the village. A total of 45 household heads were selected using total sampling. Data were collected through face-to-face interviews using structured questionnaires during the 2025 Field Learning Experience (Pengalaman Belajar Lapangan, PBL). Descriptive analysis was conducted and results were presented in frequency distributions and percentages.The findings indicate that the majority of respondents possess health insurance (88.9%); however, the utilization of healthcare facilities remains suboptimal, with only 48.9% having ever accessed services. Perceptions of healthcare accessibility varied, with 51.1% considering it easy and 46.7% reporting difficulty. Motorcycles were the most commonly used mode of transportation (77.8%), and community health centers (Puskesmas) were the most frequently utilized facilities (60.0%). Regarding service satisfaction, nursing staff behavior received the highest satisfaction rating (28.9%), while waiting time remained the main concern. In conclusion, healthcare access in rural communities is multidimensional, influenced not only by health insurance ownership but also by geographic factors, transportation availability, and service experience. Enhancing the utilization of healthcare services requires strengthening primary care and improving physical access to healthcare facilities.

Ronald Darlly Hukubun; Johan B. Bension; Riskia Tirta Nirwana Sopacua; Jessika Janet Reindah; Agustina Indasari Ngilamele +1 more

Nusantara: Jurnal Pengabdian kepada Masyarakat 2026 Pusat Riset dan Inovasi Nasional

Stunting is a health issue that remains a concern for the government, particularly in supporting the achievement of the Sustainable Development Goals (SDGs), namely the nutritional status of children under five. Stunting, or chronic malnutrition, causes children to fail to grow, which is influenced by mothers' knowledge of nutritional fulfillment in children, especially from the first 1,000 days of birth until the child is 2 years old. The purpose of this study was to determine the effect of health education on parents in preventing stunting in Sumeith Pasinaro Village. The targets of this study were pregnant and breastfeeding mothers and parents who had children aged 1-5 years. This study used a One Group Pre-test-Post-test design with paired sample t-test analysis. There were 12 participants in the activity. Data were collected through a multiple-choice questionnaire administered before and after the socialization with the material “Prevent Stunting from the Heart.” The average pre-test score of the participants was 6.75 and then increased to 9.33 on the post-test, with a difference of 2.58. The paired sample t-test results showed a Sig. (2-tailed) value of 0.014 (< 0.05), indicating a significant increase in participants' knowledge after receiving education. Therefore, health education through socialization activities is effective in increasing mothers' knowledge about stunting prevention. Activities like this are important to continue as an effort to reduce the incidence of stunting in the community.

Desiderius Siga Meli Poa; Romualdus Paulus Sogen

Jurnal Projemen UNIPA 2026 Universitas Nusa Nipa Maumere

This study aims to analyze local community participation in the development of ecotourism. The method used is descriptive qualitative based on document analysis, with data obtained through the review of village planning documents, tourism development reports, field observations, and informal interviews with local stakeholders. The results show that the community has begun to engage in tourism-related activities such as opening homestays, food stalls, and working as tour guides. However, this involvement is still limited by capacity, skills, and the lack of supporting facilities. Neblo Beach holds great potential to be developed as a nature- and culture-based ecotourism destination, but it currently lacks basic amenities such as toilets, trash bins, souvenir kiosks, and photo spots. Through a SWOT analysis, several strategies were identified to support the development of this area, including the participatory preparation of a master plan for amenity development, community training programs, and collaboration with academics and investors. In conclusion, the success of ecotourism development at Neblo Beach strongly depends on the synergy between the community, village government, and strategic partners in realizing sustainable tourism that provides direct benefits to the local population

Fitria Mardhotilah; Arneliwati Arneliwati; Febriana Sabrian

Jurnal Riset Rumpun Ilmu Kesehatan 2026 Pusat riset dan Inovasi Nasional

Introduction: Dengue Hemorrhagic Fever (DHF) is a serious disease transmitted by the aedes aegypti mosquito. Dengue Hemorrhagic Fever (DHF) is an infectious disease transmitted through the bite of the Aedes aegypti mosquito and is still a public health problem. The high incidence of dengue fever is often caused by a lack of knowledge, attitudes, and actions of the community in carrying out appropriate prevention efforts. The goal is to identify the picture of community behavior in dengue prevention, including aspects of knowledge, attitudes, and actions. Method: was a quantitative descriptive with 100 respondents selected by random sampling in East Sidomulyo Village, Marpoyan Damai. Data were collected through questionnaires and analyzed univariately. Results: The variables of community behavior were obtained in the knowledge of most of the people who were low as many as 52 respondents (52%), most of the people's attitudes were obtained negative attitudes as many as 77 respondents (77%), the actions of the community mostly had less actions with the number of 59 respondents (59%), and the behavior of the community was relatively low. Conclusions and Suggestions: This study shows that the majority of the people of East Sidomulyo Village have lacking knowledge, attitudes, and actions in the prevention of dengue. Low preventive behavior is caused by a lack of knowledge and concern. Intensive, community based education is needed to raise awareness and preventive measures in an ongoing manner.

Ainun Ganisia; Karmanis Karmanis; Sugiyanto Sugiyanto

Public Service And Governance Journal 2026 Universitas 17 Agustus 1945 Semarang

This study aims to analyze the marketing of health-based local products in Plenen Village as a buffer village of the Batang Integrated Industrial Estate and its implications for community welfare. The identified problems include limited human resource capacity, restricted market access, and limited understanding of modern marketing strategies among micro and small business actors. This study employs a descriptive qualitative approach with a case study design. Primary data were obtained through in-depth interviews and field observations, while secondary data were collected from official documents, development reports, and related publications. Data analysis techniques included data reduction, data presentation, and drawing conclusions using source and method triangulation to ensure validity. The results indicate that the people of Plenen Village have diverse potential in health-based local products, including healthy processed foods and herbal products. The marketing strategies applied include direct marketing, digital marketing, and partnerships with local communities, which significantly improve community income and welfare. Major challenges still include limited product innovation and human resource capacity. This study concludes that marketing health-based local products can be an effective strategy to enhance the welfare of buffer village communities around industrial estates, provided it is supported by empowerment, innovation, and adequate policies.

Karmanis Karmanis; Trilesctari Trilesctari; Karjono Karjono

Public Service And Governance Journal 2026 Universitas 17 Agustus 1945 Semarang

The development of industrial areas has direct implications for surrounding buffer villages, including Plenen Village, which is adjacent to the Batang Integrated Industrial Estate (KITB)/Batang Industropolis Special Economic Zone (SEZ). The main issue identified is the suboptimal utilization of industrial development opportunities to improve local community welfare. This study aims to analyze the synergy between village government and industrial areas in empowering the community of Plenen Village. A qualitative approach with a case study design was employed. Data were collected through in-depth interviews, field observations, and document analysis, and were analyzed thematically. The findings indicate that synergy between the village government and industrial area has been established through program coordination, facilitation of local labor absorption, and social support via corporate social responsibility programs. However, such synergy remains partial and has not been institutionally integrated, resulting in limited impact on community empowerment. The study concludes that strengthening collaborative governance and joint planning is essential to ensure that industrial development provides more inclusive and sustainable benefits for buffer village communities.