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Micro, Small and Medium Enterprises (MSMEs) are business activities that are able to expand employment opportunities, provide broad economic services to the community, play a role in the process of equalizing and increasing community income, encourage economic growth, and play a role in realizing national stability. MSMEs are very important in implementing and maintaining productive and healthy performance. One of those who need an adaptation plan is MSME Goks which is located on Jl. Aru No. 13, Lubuk Begalung Nan XX, Padang City, West Sumatra, 25221. Goks is an ice cream business that offers attractive promotions and has a very affordable price factor. This community service activity begins with surveys and interviews, mapping and identifying problems, formulating solutions, and implementing mentoring activities. The impact of this activity is the expansion of product marketing and business development of Goks Padang MSME actors.    

One of the economic forces that has been supporting the Indonesian economy and regional economic strength is the presence of micro, small and medium businesses (MSMEs). Micro, Small and Medium Enterprises (MSMEs) play an important role in Indonesia's development and economy. However, MSMEs have limited resources and their small business scale encourages MSME entrepreneurs to look for innovative and creative solutions. This is a profitable opportunity to improve and develop MSMEs that are more innovative and creative. One form that MSME players can take is by implementing simple transaction recording and utilizing digitalization. The aim of this service activity is that MSME entrepreneurs can apply simple accounting in financial management, be ethical in the use of social and digital media, open up insights to market their business online and strengthen themselves as entrepreneurs so that MSMEs grow and develop. This service method involves providing outreach to the Mijen Village community. This activity was carried out with high community enthusiasm and support from Regional Government policies and figures from Mijen Village, Mijen District, Semarang City. This community service activity can increase insight and skills, as well as encourage the community to improve MSMEs.

Every country has distinctive characteristics that become selling points in terms of economy and infrastructure, including small regions such as districts, sub-districts, villages, and hamlets that need to be developed to be more widely known. These distinctive values, including natural potential, plantation products, micro-businesses, tourism sectors, and arts, are important for regional existence. Carangwulung Village in Wonosalam Sub-district, Jombang Regency, has high natural potential such as durian, salak and coffee. Located in the highlands, the village excels in plantations. The tourism sector stands out with its beautiful environment and friendly people, making it an ideal destination for tourists. Plantation products are processed into high-value products through MSME businesses that prioritize quality. Arts potential, such as Gamelan, Jaranan, and Remo Dance, are also preserved. The community service program focused on the development of arts and tourism in Carangwulung Village, including the "Selepas Senja" art performance and tourism. The research used a qualitative descriptive methodology, collecting data through observation, interviews and FGDs. The findings show the importance of preserving and promoting local coffee culture and traditional arts to attract tourists. The eco-tour involved 10 UPN "Veteran" East Java students and the local community.

Micro, Small and Medium Enterprises (MSMEs) play a vital role in the economies of many countries, including Indonesia. Along with the development of information and communication technology, e-commerce has become a crucial platform for MSMEs to expand markets, increase operational efficiency and increase competitiveness. This study examines the impact of e-commerce adoption on MSME performance, with a focus on increasing market access, reducing operational costs, and increasing product and service innovation. The research methodology includes a literature review, secondary data analysis, and case studies of MSMEs that have successfully implemented e-commerce. The research results show that e-commerce provides significant benefits for MSMEs, such as increased sales and efficiency, but also reveals challenges such as the need for increased digital capacity and adequate technological infrastructure. This research concludes that government support and collaboration with the private sector are needed to optimize the potential of e-commerce in empowering MSMEs in the digital era.  

A business can survive if it has good financial knowledge. Financial management and business knowledge have always been the foundation. Along with the times, especially in the digitalization era, it is unfortunate when business people ignore the financial aspects and optimization of their business management. When the company's human resources are able to adjust to the changing times in industry 4.o, then financial management can be done. The purpose of this activity is to assist and provide consultation to business owners in one of the nasi padang restaurants in Cikarang. We come from an environment where business people do not know much about financial education and how to build a business so that it can grow and adapt to digital developments, as well as the lack of training and education provided for business people, especially for micro businesses. The focus of this community service activity is to assist business actors from business management to finance, so as to maximize the ability of their human resources, which is very much needed by business actors who have high competitiveness in this digital era. In the end, it is expected to provide solutions that allow business actors to optimize all business activities in increasing profits and sales, so that the business can survive and develop.    

The development of Micro, Small and Medium Enterprises (MSMEs) is an effort carried out by KKN-T MBKM UPNVJT students from group 5 of Mlorah Village. Those who are trying to hold an MSME Bazaar are "KURMAH" which stands for Culinary Ramadhan Mlorah. This activity aims to empower the capabilities and competitiveness of MSMEs. The MSME Bazaar is also an instrument in realizing SDGs indicators. This activity was carried out to provide opportunities for MSME players to make their products better known to the wider community, thereby increasing the number of sales and helping improve the economy of MSME players in Mlorah Village. This activity uses the Participatory Action Research (PAR) method, an approach method that actively involves the community directly to find out where the problem is. From this activity we can observe directly and obtain results for the community such as; (1) insight and understanding regarding MSMEs, (2) improving the community's economy, (3) Creating an entrepreneurial spirit and high competitiveness, (4) Facilitating smooth communication between citizens and between MSME actors.

Micro, Small and Medium Enterprises (MSMEs) are one of the main sectors supporting the Indonesian economy. Kedung Sumur Village and Bluru Permai Village are one of the small areas that have several unique Micro, Small and Medium Enterprises (MSMEs). In its development, these MSMEs experience obstacles such as a lack of understanding of the importance of NIB ownership as a form of Business Law for business actors in the food category. The research methods used in this study include quantitative and qualitative data collection through surveys, interviews, and documentation studies. The research sample will consist of fadhil cake MSMEs and Firmala wet cake MSMEs. For all business owners, the Business Identification Number (NIB) is an important component in the legitimization of their company.

MSMEs have an important role in the village economy. They create jobs, contribute to infrastructure development and increase employment income. MSMEs are also able to take advantage of local potential, such as natural resources and cultural wisdom, to develop products that are relevant to the needs of the local community. MSMEs play a role in distributing development results. Digital transformation is a global phenomenon that refers to a massive shift from analog to digital systems and processes. This is a fundamental change spurred by the rapid development of information and communication technology. Bulak Village is a village located in Kendal Regency, Central Java. This village has the potential of MSMEs that can be developed through the sustainability of the digital era. However, many Bulak residents still do not understand how to use technology as a facilitator of their business. It is necessary to socialize about digital transformation for MSMEs owner in Bulak village so that MSMEs become wider in marketing their products. The Method are The method used in this socialization activity is an offline seminar method involving various elements Starting from academics, thematic village activists, MSMEs actors in the village and the community common. The seminar participants who attended were very enthusiastic in listening to the material presented by the speakers. After delivering the material, some participantsgave questions that were still confused regarding the use of digital platforms to the speakers. This activity was held by a team of students from Walisogo State University's real work lecture.  

Micro Small and Medium Enterprises (MSMEs) are experiencing the impact of the Covid-19 pandemic. The decline in consumer purchasing power is a challenge for SMEs in carrying out their business production. One of the opportunities for MSME actors to survive in the current pandemic is by maximizing online sales. But not a few MSME actors who still do not understand to use online sales. Therefore, it is necessary to empower the community of MSME actors in trying online markets or other options by empowering MSME actors in branding superior products. By using and managing the right digital media, it is hoped that business actors can increase public interest in products. Digital media that can be used include Instagram, Facebook, WhatsApp, Youtube, GrabFood/Go-Food or other platforms. Business actors can also carry out brand awareness offline, that is, they can develop innovations that do not yet exist, such as promotions by distributing brochures, creating attractive menu lists or creating price tags. The approach method used in community service this time is in the form of mentoring business actors regarding the development of MSME business innovations where members go directly to the field. This MSME assistance activity was carried out. The process of SME Mentoring activities is in the form of interviews with business owners to find out the current situation of their business conditions, members help make snack box orders, make banners/banners and price tags as an effort to carry out brand awareness, and members also provide medical equipment in the form of masks, hand sanitizer, and plastic gloves to business managers as a form of attention to always maintain health protocols when interacting with customers.

Micro, Small, and Medium Enterprises (MSMEs) have a very important role in the local and national economy, especially in the Kotabaru area. MSMEs play a role in absorbing labor, overcoming poverty, and distributing development results. MSMEs usually produce on a small scale and require attention in marketing the products they produce. Marketing communication can be a strategy for every MSME to learn to introduce the products they produce to other parties or the general public so that they have the same understanding and intention of the products and brands being sold. Every MSME, in addition to focusing on producing competitive products, must also be able to market what they produce. In the early stages, every MSME must be able to read market needs, so that they can produce products according to the targeted market segment. Furthermore, MSMEs can use the communication facilities they have and join MSME centers according to the type of business they have. By using good marketing communication, it will have an impact on the progress of the business being carried out and MSMEs will grow into competitive MSMEs

Micro, Small and Medium Enterprises (MSMEs) have an important role in the Indonesian economy, including Warung Madura MSMEs. This research aims to analyze the development strategy of Warung Madura MSMEs from an Islamic economic perspective. This research uses a qualitative approach. Data collection techniques through in-depth interviews with Warung Madura owners and economic observers. A literature study was also carried out to explore the concept of Islamic economics and its application in developing MSMEs. The results of the research show that Warung Madura's MSME development strategy from an Islamic economic perspective offers a holistic and sustainable approach. By applying the principles of justice, sustainability, business ethics, human resource development and access to appropriate financing, Warung Madura can increase its competitiveness and contribute more to the local economy. It is hoped that this research can provide insight for stakeholders in formulating more effective MSME development policies and programs

Micro, Small and Medium Enterprises (MSMEs) have an important and strategic role in national economic development. Apart from playing a role in economic growth and employment, the problem formulation in this research also plays a role in providing development results. What factors influence the effectiveness of E-commerce on the development of MSMEs in Medan City. The type of data used is qualitative research, namely data that aims to gain a deeper understanding, develop theories and describe reality. The data is in the form of numbers which include a general description of the business and organizational structure. Process approach in running e-commerce with complete information. The E-commerce Target Approach has been able to show that there are targets to be achieved with its implementation.

This study aims to examine the influence of social capital and technology use on increasing the competitiveness of Micro, Small, and Medium Enterprises (MSMEs) in Bojonegoro District. Using a quantitative survey-based approach, data were collected from 30 MSME respondents. The results of the analysis show that both social capital and technology use have a significant positive influence on MSME competitiveness. Social capital supports network development, information access, and collaboration, while digital technology improves operational efficiency and market reach. The synergy between these two factors provides a substantial competitive advantage. This study recommends training and strategic policies to improve both aspects to support MSME competitiveness.

Currently, businesses in Indonesia are dominated by MSME players. Micro, Small and Medium Enterprises (MSMEs) are one of the main pillars in driving the Indonesian economy. The current technological development is a good momentum in increasing the business development of MSMEs. The use of technology that is currently in demand by all circles is social media, in a business social media has a very important role in the development of a business. The business also cannot be separated from branding, because branding also plays an important role in creating a business identity. The existence of this progress requires MSMEs to adapt to existing challenges, the challenge in this era is how producers can sell or promote their various products in conventional ways and also digitalization. Competition that is quite tight in the current era of social media forces entrepreneurs to always develop their business. The purpose of this study is to implement the application of product branding and the use of social media for MSMEs in Rungkut Tengah Village during the KKNT. From this implementation, the author gets several final results, namely the creation of outputs such as the brand formed, logos, banners, packaging, google maps, and social media development.

Sarirejo Village is an area in Kaliwungu Sub-district that has shown significant progress in increasing community income through the development of Micro, Small and Medium Enterprises (MSMEs). The MSME industry in Sarirejo Village, especially the krupuk industry, has become one of the main sources of income for the local community. This article aims to describe the role of MSMEs in increasing community income and understand the potential and challenges faced, so that effective strategies can be formulated to improve community welfare and advance the local economy in Sarirejo Village. It is found that product innovation, entrepreneurship training, promotion and marketing, product packaging, and the implementation of Islamic business ethics have helped in the development of MSMEs in Sarirejo Village so that it will increase community income and welfare

The development of digital technology, especially e-commerce, has brought significant impacts to Micro, Small and Medium Enterprises (MSMEs). This research aims to identify the benefits and challenges of using e-commerce for MSMEs, as well as strategies that can be implemented to optimize the use of this platform. The research method used is a literature study to analyze information related to the benefits, challenges, and e-commerce promotion-strategies for MSMEs. The research findings show that e-commerce provides significant benefits, such as sales and market growth, and operational efficiency. However, MSMEs are also faced with challenges, such as the cost of technology adoption, low levels of digital literacy, and data security issues. To overcome these challenges, effective e-commerce promotion-strategies, such as building strong digital infrastructure, improving digital skills, and facilitating the use of e-commerce platforms, can be applied. The implication of this study is the importance of support and guidance for MSMEs in adopting e-commerce to remain competitive in the digital era.

This research is conducted to examine the phenomenon of the proliferation of micro, small, and medium-sized enterprises (MSMEs) in the form of “angkringan” businesses in Gresik, with a primary focus on the technical operational aspects in a feasibility study. The rapid growth of angkringan MSMEs in this region raises questions about the factors influencing the sustainability and success of these businesses. The aim of this research is to analyze various technical operational components, including operational management, efficiency, and business strategies applied by angkringan entrepreneurs. By employing qualitative and quantitative methods, this study is expected to provide in-depth insights into effective operational practices and offer strategic recommendations to enhance the competitiveness and sustainability of angkringan MSMEs in Gresik. The findings from this research are anticipated to serve as a valuable reference for business practitioners, policymakers, and academics interested in the development of culinary sector MSMEs.

The village is envisioned as a community-driven tourist destination, rooted in the cultural heritage and wisdom of its inhabitants, with the potential to serve as an engine for sustainable economic growth. Presently, the government is formulating a priority program aimed at instilling the principles of sustainable development within the tourism sector, with a specific emphasis on rural areas. These tourist villages are designed to serve as direct platforms for fostering community awareness about the tourism potential inherent in their surroundings, while also embodying the principles of Sapta Pesona within the local environment at tourist destinations. Moreover, they represent crucial partners for local governments, collaborating to realize and enhance tourism opportunities within their respective regions. Geographically, the Keranggan Ecotourism Village benefits from its proximity to the Cisadane river, located not far from the bustling city center of BSD. Blessed with natural beauty and conditions, alongside the livelihoods of numerous residents engaged in micro, small, and medium enterprises (MSMEs), particularly in producing a variety of chips, the village has become a hub of economic activity. This has led to the emergence of a multitude of MSME actors within sectors such as recreation, food, and homestay accommodations. Collaborative management initiatives, in tandem with several universities, have the potential to drive regional economic growth, while simultaneously preserving the environment and fostering prosperity among the local populace. Spanning across 20 hectares of land, the village is thoughtfully divided into various zones, each catering to different aspects of tourism, including culinary experiences, recreational activities, educational tours, and sports recreation facilities.

This research aims to analyze the development and challenges faced by Micro, Small, and Medium Enterprises (MSMEs) in the production and marketing of rolled eggs in City X. Rolled eggs are one of the popular street foods with significant economic potential. The research method used is descriptive qualitative with a case study approach on several rolled egg MSMEs in the area.Recommendations resulting from this research include the need for government support in the form of training and access to funding, as well as enhancing collaboration among MSMEs to strengthen marketing networks. With the right strategies in place, it is hoped that rolled egg MSMEs can further develop and make a positive contribution to the local economy.  

The Community Service carried out by Semarang University students has the aim of helping the development of Micro, Small and Medium Enterprises in Central Java, especially in the City of Semarang. It is also hoped that this training will be able to provide services or create employment opportunities for participants who have taken part in crochet training with Pradita Rahmawati as a resource person who supports and teaches participants about the basics of knitting techniques as well as practicing knitting with ribbons as the object and final result of the training. The final results of this community service include several things including scientific publications, training modules, increasing participants' knowledge about crochet, interesting video profiles as well as the sustainability of knitting services in Indonesia and the progress of Micro, Small and Medium Enterprises.