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This study aims to determine the Marketing Communication Strategy for Teman Bus Mamminasata Transportation Services on Social Media in Makassar City. The method used is the Qualitative Method using data collection techniques through interviews and documentation, while the targets of this study are the transportation agency, passengers, and the community. The results of this study indicate that the application of Communication Strategy to Teman Bus Maminasata transportation services through social media has not been carried out systematically. It can be seen in several posts on Teman Bus Mamminasata social media accounts that were updated 2 years ago, although the marketing strategy carried out by the transportation agency is in the form of public socialization through forums, visits and events, but this does not affect public interest in using Teman Bus Mamminasata. Therefore, the application of marketing strategies through social media can help managers to easily disseminate information related to tutorials on using Teman Bus Maminasata, as well as the routes taken by this public transportation.

The purpose of the study was to obtain an overview of how the influence of tutor teaching methods, tutorial facilities, achievement motivation and learning independence, on learning outcomes both partially and simultaneously. This research uses quantitative method with ex pos facto approach. The data was collected using a questionnaire with a Likert scale of 1-4, the sampling method was random sampling, to determine the sample size using the Harry King nomogram with an error rate of 1% with a multiple factor of 99%, namely 1.573 so that a sample of 78 respondents was obtained. The collected data were analysed with parametric statistics of multiple regression test with the help of SPSS IBM 23. The results of the study found that. Tutor teaching methods, significantly affect student learning outcomes at UPPJB-UT Makassar. Tutorial facilities, have a significant effect on student learning outcomes at UPPJB-UT. Learning independence has a significant effect on student learning outcomes at UPPJB-UT Makassar. Achievement motivation has a significant effect on student learning outcomes at UPPJB-UT Makassar. Tutor teaching methods, tutorial facilities, learning independence and achievement motivation simultaneously affect student learning outcomes at UPPJB-UT Makassar.

The service activity is a continuation of the previous service activity, which is almost entering the final stage of efforts to commercialize Gulon Asri waste bank products. This service activity consists of material delivery activities and product making workshop activities along with recording video tutorials of the products being worked on. At this stage, waste bank women are taught to make video tutorials which can be used as a means of education about recycling fabric waste as well as a promotional medium for the products produced by the waste bank.

Digital transformation in human resource management (HR) is a challenge as well as an opportunity for MSMEs in an effort to realize business sustainability. This research aims to explore how the digital adaptation process is carried out in MSME HR management practices, as well as identify the challenges faced in its implementation. Using a qualitative approach through in-depth interviews with MSME actors in the creative sector, the data was analyzed thematically to reveal the patterns and dynamics of digital transformation. The results of the study show that most MSMEs have adopted simple technology such as WhatsApp, Google Form, and video tutorials in the process of recruitment, training, and performance recording. However, the limitations of digital literacy of the workforce and infrastructure are the main obstacles. These findings indicate that the digitization of human resources in MSMEs is still gradual and adaptive, and is highly dependent on individual readiness and external support. In conclusion, digital transformation in MSME human resources not only requires technology, but also strengthens human resource capacity and work culture that is inclusive of change. The implications of this study encourage the existence of digital literacy mentoring programs and collaborative policies between business actors, the government, and educational institutions to strengthen the competitiveness of MSMEs in a sustainable manner.

This study aims to determine the role of digitalization in increasing the effectiveness of motor vehicle tax payments in Binjai City. This study uses a descriptive qualitative approach with data collection including observation, interviews, and documentation. The informants in this study consisted of 1 key informant and 3 supporting informants. The results of this study show that there are still many taxpayers who have difficulties in understanding the registration flow, payment methods, and printing documents such as SKPD. The lack of clear guidance in the application as well as delays in the submission of physical documents are the main obstacles. Therefore, the tax office in Binjai City has made various efforts to increase the effectiveness of Motor Vehicle Tax (PKB) payments. One way is to develop digital services that allow taxpayers to pay taxes online, so that it is faster and more efficient. In addition, officers also provide information media such as banners, video tutorials, and conduct direct counseling to the village office to increase public understanding of the digital payment mechanism.

The study focuses on analyzing business strategies to enhance sales in 24-hour coffee shops (warkop24h) in Indonesia, considering their unique challenges and opportunities. Conducted through supportive activities in Karangasih Village, Bekasi, the research employs various methodologies including surveys, discussions, and practical tutorials aimed at providing comprehensive reviews and innovative strategies. Key findings indicate that these coffee shops need to improve promotional efforts and address supply chain issues, particularly with essential ingredients like ice, to bolster customer satisfaction. By developing unique menu offerings and leveraging digital marketing, these businesses can capture the attention of the younger demographic, particularly Gen Z, who view warkop as social and creative spaces. The study concludes that implementing strategic adaptations in response to market trends and customer preferences can significantly bolster the viability and growth of coffee shop businesses in competitive environments. This research highlights the critical role of micro, small, and medium enterprises (UMKM) in contributing to the broader economic framework of Indonesia.

Abstract, In recent years, there have been challenges faced by MTs Al Abraar in an effort to improve student learning outcomes, especially in creating creative and innovative learning. The partners involved in this program are teachers at the Al-Abraar Tandem Hilir Private Middle School, Hamparan Perak District, where the main problem experienced by partners is the lack of knowledge in using IT in creating creative teaching materials. Therefore, the solution offered is to provide training in creating creative teaching materials to improve teachers' knowledge and skills in creating, using and optimizing the use of Canva. The location for implementing this program has been discussed with partners, namely at the Al Abraar Tandem Hilir Private Middle School located at Jln. Listrik Emplasmen Tandam Hilir I, Hamparan Perak District, Deli Serdang Regency, North Sumatra. This program consists of stages of preparation, implementation, monitoring, and evaluation. In implementing this service, the team implemented the in-house training method. In the implementation of the training, the community service team provided tutorial materials on the use of Canva which would be carried out for 2 meetings (2 meetings per material) and carried out alternately with a duration of 120 minutes each. Training activities on this were carried out on August 8-9, 2024 offline with lecture methods, direct training, discussions and questions and answers. The results of this activity can be seen that the participants of the activity can recognize and can create creative teaching material designs using Canva and its supporting features and are used in teaching. The sustainability of this program can be measured by the existence of teaching materials made using Canva.

Some people choose to use gadgets instead of books or other printed media. Public awareness of the dangers of ingredients containing synthetic chemical substances in cakes has gradually begun to open and be awakened. People are now starting to like to make their own cakes because it saves money and is healthier. Making your own cake can also hone people's creativity because innovation is not only for the world of technology but with this creativity it can generate income for housewives. However, the current problem is that housewives living in the Batu Bara area do not understand how to make cakes to increase income in their household, even though by using Android-based smartphones they can be creative in making cakes. The purpose of this research is to create an Android-based cake tutorial application to increase the business income of housewives in the Batu Bara area. The data used in this study are in the form of cake type data, material data, and data on the cake-making process, the results obtained from this study are in the form of an application that can provide information on the ingredients used in making cakes and the steps taken to make cake.