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Tedunan Beach in Seluma Regency, Bengkulu, holds exceptional potential as an ecotourism asset, attributed to its authentic and untouched natural landscape, featuring white sand stretches and a unique mangrove ecosystem. Sustainable tourism development, however, demands active participation and entrepreneurship from the local community, which is key to ensuring the equitable distribution of economic benefits and environmental preservation. This research aims to analyze the current community entrepreneurship models, identify challenges hindering business growth, and formulate strategic opportunities for development. Using a qualitative approach with a case study method, data was collected through in-depth interviews with business actors and community leaders, participant observation, and documentation studies. Findings indicate that community-based businesses have grown organically, albeit on a micro scale, encompassing fresh seafood culinary stalls, tourist hut rentals, and local guide services. Nevertheless, this growth is hampered by fundamental constraints: limited access to formal working capital, minimal promotion hindering market penetration, and a lack of professional training in financial management and tourism service standards. In response, an integrated development model is formulated recommending: increasing human resource capacity through business management and tourism awareness training, facilitating access to capital through partnerships, and strengthening digital-based promotion. In conclusion, Tedunan Beach tourism can be sustainable if supported by a comprehensive empowerment program that not only boosts economic income but also essentially fosters a sense of ownership and community responsibility towards the destination's preservation.

The excessive and uncontrolled intensity of Gen-Z in using digital media through various communication and information platforms can impact mental/physical health, resulting in unhealthy productivity in various spheres of activity. This study aims to analyze the causes, impacts, and solutions of digital media exposure on the aspect of digital fatigue which is expected to provide a new approach for Gen-Z to develop professional attitudes and mindsets in using digital media. The research method in this study uses a qualitative descriptive method. The sampling technique in this study uses purposive sampling and snowball sampling techniques. The purposive sampling technique is determined by the age range of Gen-Z from STIE Pariwisata API Yogyakarta students born between the mid-1990s and early 2010s. The snowball sampling technique used is all 129 students. Data analysis is carried out descriptively based on the percentage of respondents' assessments from the available questions. The results of this study are, the higher the percentage of counterproductive causes, impacts, and solutions to the digital fatigue aspects chosen by respondents, the more unhealthy productivity will result, conversely, the lower the percentage of counterproductive causes, impacts, and solutions to the digital fatigue aspects chosen by respondents, the more healthy productivity will result. The contribution of this study is, to support the success of activities carried out through the use of digital media in accessing information and communication channels, Gen-Z must be able to make proportional choices, namely choices that are oriented towards mental/physical health so that they can place Gen-Z in a healthy productivity environment.

The need for environmentally friendly marine transportation continues to increase, especially in tourist areas such as Penyengat Island, Tanjungpinang, Riau Islands. In the local context, the design of electric boats has not been widely developed for small islands in Indonesia, even though the potential and urgency for its application is very high. Geographical constraints, limited charging infrastructure, and a lack of technical data are the main obstacles. This research focuses on the design and construction of an electric-powered tourist boat prototype with an asymmetrical catamaran hull type as an effort to support a sustainable transportation system. The boat design applies an asymmetrical catamaran hull configuration to improve sailing stability and energy efficiency. The propulsion system is controlled via a wireless PS2 joystick integrated with an ESP32 microcontroller, supported by a 24V DC motor powered by lithium-ion batteries and solar panels as a supplement. Test results show that the boat can operate stably with remote control, good energy efficiency, and zero emissions during operation. Some technical challenges encountered include limited operational duration due to battery capacity and high sensitivity of electronic components to water exposure. Overall, this prototype has great potential for further development as an environmentally friendly alternative for maritime transportation system. The stable catamaran hull design provides advantages in terms of comfort and safety, especially in calm or shallow waters. The electric propulsion system used has proven to be efficient and responsive, supported by a remote control mechanism that is easy to operate via a wireless joystick

This study aims to analyze students’ perceptions of foreign language learning and its impact on their readiness to enter the international job market. The research employed a descriptive qualitative method, collecting data through questionnaires distributed to 100 students from various study programs across multiple faculties. The study explored students’ experiences in learning foreign languages, including perceived challenges, motivations, and the effectiveness of teaching strategies applied in the classroom. The findings indicate that foreign language proficiency has a positive correlation with students’ confidence levels, especially when facing cross-border professional challenges, international collaboration, and communication with global stakeholders. Students reported that while foreign language learning at the university is generally effective, there are areas for improvement, particularly regarding the integration of real-world contexts, industry-specific vocabulary, and interactive practice opportunities. Furthermore, the study revealed that students value opportunities for cultural exposure, international internships, and collaboration with foreign peers as part of their learning experience. Based on these findings, universities are recommended to adopt strategies such as curriculum integration, practice-based teaching methods, interdisciplinary projects, and strengthening international partnerships to better prepare students for global employment. The study concludes that foreign language mastery is not only a linguistic skill but also an essential social, cultural, and professional capital that enhances graduates’ competitiveness in the global job market. Ultimately, developing comprehensive language skills, combined with intercultural competence, will equip students with the adaptability, confidence, and communication abilities required to thrive in diverse international work environments.

This study aims to analyze the main challenges in managing Community-Based Tourism (CBT) and develop a sustainable management model for Cemagi Tourism Village, Badung, Bali. This study uses a qualitative approach by combining primary and secondary data. Primary data were obtained through field observations, in-depth interviews, and Focus Group Discussions (FGDs), while secondary data were obtained from literature studies and related documents. The analysis was conducted using the SWOT method and qualitative descriptive methods to describe the actual conditions and opportunities for tourism village development. The results show that tourism village management still faces several challenges, particularly in the aspects of promotion and preservation. Collaboration with various stakeholders is necessary, particularly in utilizing social media as an effective promotional tool. In addition, the preservation of local nature and culture is key to sustainable tourism. The proposed management model places the village government and traditional villages as mentors, Village-Owned Enterprises (BUMDes) and Tourism Awareness Groups (Pokdarwis) as managers, and the community as active actors in every stage of development. The model refers to the POAC (Planning, Organizing, Actuating, Controlling) management theory, taking into account three aspects of sustainability. First, the economic aspect, through increasing village income, creating jobs, and equitable profit sharing through the Village-Owned Enterprise (BUMDes). Second, the socio-cultural aspect, realized through preserving cultural heritage, improving the quality of human resources through tourism training, and strengthening the role of traditional arts. Third, the environmental aspect, with a focus on preserving subak (village-owned enterprises) and green spaces, managing waste using the 3Rs (reduce, reuse, recycle), and nature conservation. Thus, sustainable tourism management requires strong collaboration, cultural preservation, and environmental awareness to ensure long-term benefits for local communities.  

The development of tourism villages is an effective strategy to improve community welfare and support the realization of sustainable development at the local level. This study aims to analyze strategies for developing a tourism village through the Community Service Program (Kuliah Kerja Nyata/KKN), with a particular focus on creating a healthy, clean, and educational village in Ambarawa, Pringsewu Regency. The research employed a descriptive qualitative approach, with data collected through field observations, in-depth interviews with village officials, community leaders, and local entrepreneurs, as well as documentation of program activities. The findings reveal that the implementation of the KKN program involved three main strategies. First, environmental hygiene and health education were carried out through socialization, mentoring, and community-based clean-up initiatives. Second, digital-based tourism promotion was developed using social media and online platforms, which increased destination visibility and enhanced tourist appeal. Third, local economic empowerment was strengthened by providing training and mentoring for Micro, Small, and Medium Enterprises (MSMEs), along with the introduction of non-cash transactions using QRIS to facilitate modern and efficient payments. These efforts successfully fostered community participation, raised environmental awareness, and stimulated innovative approaches to tourism promotion. Nevertheless, several challenges were identified, such as limited program duration, low levels of digital literacy among some residents, and the absence of comprehensive regulations governing tourism management. Recommendations include establishing a formal tourism management institution (Pokdarwis), enhancing capacity through digital literacy training, and fostering sustainable collaboration among government, academia, and the community to ensure that tourism village development can progress consistently, innovatively, and sustainably.

This study examines the social, economic, and tourism impacts on the lives of the community in Penglipuran Tourism Village. The research highlights that the growth of tourism significantly increases local income by approximately 150–300%, fosters the creation of new business opportunities, and contributes to the preservation of Balinese culture and traditions. Tourism development not only strengthens the village’s cultural identity but also enhances social cohesion through community-based tourism initiatives. In addition, the adoption of digital technologies, such as cashless payment systems and electronic ticketing, has improved transaction efficiency, transparency, and market expansion, while also providing better services for visitors. Despite these benefits, several challenges have emerged, including growing environmental pressures, waste management issues, and the potential widening of economic inequality between residents directly involved in tourism and those who are not. These challenges indicate that tourism development can also create socio-economic gaps and place strains on the village’s natural resources if not managed carefully. Therefore, sustainable tourism management becomes crucial in balancing cultural preservation, economic equity, and environmental protection. This study suggests that policies integrating community participation, equitable economic distribution, and environmental sustainability are essential to ensure long-term positive impacts. Ultimately, Penglipuran Tourism Village can serve as a model for sustainable rural tourism development in Indonesia and beyond.

Muslim-friendly tourism (halal tourism) has become a global trend in line with the increasing number of Muslim tourists, both domestic and international. Ir. H. Djuanda Grand Forest Park (Tahura Djuanda), located in Bandung, is a popular natural and educational tourism destination frequently visited by Muslim travelers, yet it has not obtained official certification as a halal tourism destination. This condition raises a question of how far the available Muslim-friendly services can influence Muslim tourists’ perceptions. This study aims to analyze the effect of Muslim-friendly tourism services on the perceptions of Muslim tourists visiting Tahura Djuanda. The research employed a quantitative descriptive and inferential method with a population of 258,975 domestic tourists who visited during January–June 2025. The sample size was determined using Slovin’s formula, resulting in 100 respondents, with 59 valid responses collected through an online questionnaire using a 5-point Likert scale. Data were analyzed using SPSS version 27, including validity, reliability, and normality tests, as well as Spearman’s Rho correlation test. The findings reveal a significant relationship between Muslim-friendly tourism services (accommodation, halal restaurants, worship facilities, halal-supporting amenities, and tour guides’ understanding) and Muslim tourists’ perceptions, which cover aspects of self, perception targets, and environmental situations. Therefore, the better the Muslim-friendly services provided, the more positive the tourists’ perceptions of Tahura Djuanda. These findings highlight the importance of implementing Muslim-friendly tourism as a strategy to improve visitor satisfaction and strengthen the competitiveness of tourism destinations.

Young generations in the digital era face serious challenges in maintaining their Islamic identity due to the rapid flow of globalization, the penetration of popular culture, and the influence of social media, which often contradict Islamic values. This condition has led some adolescents and youth to experience moral degradation, a decline in interest toward religious studies, and a tendency to be more attracted to instant entertainment content. Conventional religious studies that are monotonous are often less appealing to Millennials and Gen Z, thus requiring innovative models of religious education that are relevant, engaging, and suitable for the characteristics of the digital generation. This Community Service Program (KKN) carried the theme “Strengthening Islamic Character of Young Generations through Interactive Multimedia-Based Studies at the Youth, Sports, and Tourism Office of Central Lampung Regency.” The main objective was to improve the understanding, internalization, and practice of Islamic values through creative, participatory, and enjoyable approaches. The program was implemented over one month with eight face-to-face sessions. The methods included interactive lectures, motivational video screenings, Islamic animation, group discussions, digital quizzes, and the establishment of an online discussion group via WhatsApp to maintain continuity of learning. Evaluation was carried out through field observation, pre-test and post-test, as well as in-depth interviews with participants and partners. The results showed an increase in religious understanding from an average of 58% to 82%, with active participation reaching 87%. Moreover, a youth community named Forum Pemuda Islami Lampung Tengah (FOPILTENG) was established, which is committed to continuing monthly studies independently. Technical obstacles such as limited multimedia facilities were successfully overcome by facilitators’ creativity, including utilizing simple devices and free digital platforms. Overall, the interactive multimedia-based approach proved to be effective in enhancing learning motivation, strengthening Islamic character, and fostering togetherness among youth. This model has the potential to be replicated in other regions as a strategic effort to nurture a religious, well-characterized, and competitive young generation in facing global challenges.

Tourism is one of the most important economic sectors in the world, contributing significantly to state revenue and improving people's welfare. The tourism industry has grown rapidly in recent decades, with the number of international tourists continuing to increase. The general objective of this study is to develop a deeper knowledge and understanding of the impact of uncontrolled tourism on the sacredness of Bali's nature and culture, as well as strategies for developing sustainable tourism in Bali. The type of research used by the author in examining the problems in this study is normative juridical research. The conclusion of this study is a legal review of the protection of natural and cultural heritage in Bali Province is regulated in several laws and regulations such as Law No. 5 of 1990 concerning the Conservation of Biological Natural Resources and Ecosystems. In addition, cultural protection in Bali has also been regulated in several laws and regulations such as Law No. 11 of 2010 concerning Cultural Heritage. This legal review will also discuss the implementation of laws and regulations related to the protection of natural and cultural heritage in Bali. The Bali provincial government's policy on the protection of natural and cultural heritage, namely the policy on the protection of natural heritage is regulated in the Governor's Regulation or Pergub No. These include Law No. 97 of 2018 concerning the Limitation of Single-Use Plastic Waste, Governor Regulation No. 45 of 2019 concerning Bali Clean Energy, Governor Regulation No. 48 of 2019 concerning the Use of Battery-Based Electric Motorized Vehicles, and Governor Regulation No. 8 of 2019 concerning Organic Farming Systems. Cultural heritage protection policies are regulated by Law No. 10 of 2010 concerning Tourism, Regional Regulation No. 2 of 2023 concerning the Bali Provincial Spatial Plan (RTRWP), the Designation of Cultural Heritage Areas in Bali, such as Ulun Danu Batur Temple and Lake Batur, the Subak Cultural Landscape and Temples in the Pakerisan Watershed, and others.

Employees at the Wajo Regency Youth, Sports, and Tourism Office are part of the public bureaucracy at the district/city level who have important responsibilities in carrying out service functions to the public. Based on initial observations, it appears that the implementation of management functions and employee work creativity are still not optimal. This is primarily related to the implementation of management functions in creating a dynamic work atmosphere and in terms of making the best use of time. Effective management is essential to ensure that public organizations can achieve their goals efficiently and innovatively. This study aims to determine the effect of the implementation of management functions on employee work creativity at the Wajo Regency Youth, Sports, and Tourism Office. The study population was all employees at the office, using a survey method and an associative quantitative approach. This technique was chosen to obtain an objective picture of the relationship between management variables and work creativity. The results show that the management functions variable, based on respondents' responses, is in the very good category. Meanwhile, the employee work creativity variable is in the good category. The findings indicate that the proper application of management functions can significantly foster employee creativity. Based on statistical testing, the null hypothesis (Ho) is rejected and the alternative hypothesis (Ha) is accepted. Thus, it can be concluded that the implementation of management functions has a positive and significant impact on employee creativity at the Wajo Regency Youth, Sports, and Tourism Office. This research provides practical implications: public organizations need to strengthen the implementation of management functions, such as planning, organizing, directing, and controlling, to continuously improve employee creativity. This research highlights the importance of integrating managerial functions with innovative practices in the public sector.

Compensation and the work environment are two essential factors that significantly affect employee productivity, particularly in community-owned enterprises (BUMDes) engaged in the tourism sector. A fair remuneration system motivates employees to work optimally, while a supportive physical and psychosocial work environment creates comfort that enhances job performance. This study aims to examine the influence of compensation and work environment on employee productivity in BUMDes Kedungudi, which serves as one of the local driving forces in developing tourism-based community economic empowerment. This research employed a quantitative approach using a survey method with a total sample of 37 tourism sector employees of BUMDes Kedungudi. Data were collected through structured questionnaires, which were subsequently analyzed using SPSS version 28. The analytical procedures included validity and reliability testing, classical assumption testing such as normality, multicollinearity, and heteroscedasticity checks, as well as multiple linear regression analysis to determine the effect of independent variables on employee productivity. The results revealed that both compensation and work environment had a positive and significant influence on productivity. Specifically, compensation demonstrated a coefficient value of β = 0.205 with a significance level of p = 0.007, while the work environment showed a stronger effect with β = 0.281 and p = 0.002. Furthermore, the regression model indicated that the combination of these two variables was able to explain 68.0% of the variance in employee productivity (Adjusted R² = 0.680; p < 0.001). This finding highlights the strategic importance of remuneration policies and workplace conditions in enhancing organizational performance within community-owned enterprises.

Jati Larangan Park in Iroyudan Hamlet, Bantul Regency, is a community-based tourism area with historical, cultural, and natural potential. Despite its appeal as a religious and outdoor tourism destination, the park experienced a decline in activity following the COVID-19 pandemic. This study aims to analyze community perceptions of the development of Jati Larangan Park to support participatory and sustainable tourism development strategies. The research method used a qualitative descriptive approach with data collection techniques including in-depth interviews, observation, and documentation. The results indicate that the community has a positive perception of the park because it is considered capable of providing economic, social, and cultural benefits. Youth groups, MSMEs, and the general public recognize the importance of this tourism revival, although management is still hampered by human resources, weak institutional structures of the Tourism Awareness Group (Pokdarwis), and a lack of digital literacy for the promotion and marketing of local products. Community involvement is reflected in the spirit of mutual cooperation and the desire to revitalize the park through various tourism activities. However, a more systematic strategy is still needed in terms of institutional strengthening, youth empowerment, MSME capacity development, and digital promotion. With a Community-Based Tourism (CBT) approach, Jati Larangan Park has the potential to become a leading destination in Bantul with collaborative and sustainable management. In addition to social and economic aspects, the development of Jati Larangan Park must also consider environmental and spatial planning dimensions. Currently, parts of the park are poorly managed, with a lack of sanitation facilities, information boards, and accessible tourist routes for the elderly and people with disabilities. This presents a challenge in realizing an inclusive and comfortable destination.

This study aims to analyze sustainable tourism development strategies in Simamora Tourism Village, Humbang Hasundutan Regency. This village has significant potential in the natural and cultural tourism sector, such as Sisingamangaraja Palace, Aek Silang whitewater rafting, and Batu Nganga. However, the management of this potential has not been optimally implemented. Several challenges remain, such as low community participation, limited infrastructure, and residents' limited understanding of the concept of sustainable tourism. This study used a qualitative approach with in-depth interviews and field observations. Informants in the study included village officials, local communities, and managers of Village-Owned Enterprises (BUMDes). The data obtained were analyzed using the SOAR (Strengths, Opportunities, Aspirations, Results) approach to identify strengths, opportunities, aspirations, and expected outcomes in sustainable tourism development. The results show that although the tourism potential in Simamora Village is quite high, the lack of coordination between stakeholders and the absence of an integrated development strategy are the main obstacles. Therefore, this study recommends several strategic steps, including improving the quality of human resources in the tourism sector, strengthening supporting infrastructure, and developing tourism products based on local wisdom that can foster active community involvement. Community participation in every stage of planning and management is crucial for achieving sustainable and competitive tourism. The results of this study are expected to serve as a reference in formulating policies for sustainable village tourism development.  

The rapid development of globalization has significantly increased the utilization of technology and information, particularly in various organizational activities. This advancement impacts how organizations manage human resources to achieve optimal performance. This study aims to analyze the influence of work quality, team support, and organizational culture on the performance of employees at the Ponorogo Tourism Office. The research adopts a quantitative approach with a case study design. The population in this study comprises employees of the Ponorogo Tourism Office who hold civil servant status. Using a nonprobability sampling technique, a total of 42 respondents were selected as the research sample. Data collection was conducted through questionnaires, while data analysis employed multiple linear regression using the SPSS 25 program. The results of the partial (t-test) analysis show that work quality (p = 0.011), team support (p = 0.003), and organizational culture (p = 0.010) each have a positive and significant effect on employee performance. These findings indicate that employees who demonstrate high work quality, receive adequate support from their teams, and operate within a strong and positive organizational culture are more likely to exhibit better work performance. The research highlights the importance of maintaining high work standards, fostering collaboration among team members, and strengthening cultural values within the organization to improve employee performance outcomes. Practical implications suggest that the Ponorogo Tourism Office should focus on continuous professional development, effective teamwork strategies, and reinforcing organizational values to enhance productivity and service quality. This study contributes to the broader understanding of human resource management in the public sector, particularly within the tourism department, and serves as a reference for similar agencies seeking to optimize employee performance through organizational and interpersonal factors.

This research is motivated by the suboptimal strategy of the Pangandaran Regency Tourism and Culture Office in supporting sustainable tourism development. Several problems identified include the lack of optimal management of facilities and infrastructure, such as waste management, and inadequate transportation facilities. Furthermore, tourism promotion has not been carried out in a sustainable and measurable manner, compounded by the absence of a Regional Promotion Agency. Human resources (HR) in the tourism sector also still lack a comprehensive understanding of the concept of sustainable tourism, which is a major challenge in implementing this policy effectively. The purpose of this study was to determine the strategies implemented by the Pangandaran Regency Tourism and Culture Office in developing sustainable tourism. The method used was descriptive qualitative with data collection techniques through observation, interviews, and documentation. Informants in this study consisted of government elements, communities, and tourism business actors. The results showed that the strategies implemented by the Pangandaran Regency Tourism and Culture Office encompass four dimensions of strategic management: environmental monitoring, strategy formulation, strategy implementation, and evaluation and control. However, the strategies that have been implemented have not been optimal. Several efforts have been made, including increased training based on local potential, technology education, the formation of promotional groups, and regular activity evaluations. However, major challenges remain: strengthening coordination between various stakeholders and improving natural resource management and more environmentally friendly supporting facilities. This study illustrates the need for strategic and policy adjustments to optimize sustainable tourism development in Pangandaran Regency, with a focus on increasing understanding and involvement of the community and businesses, as well as optimizing infrastructure and promoting more planned and measurable initiatives.

Kota Bandar Lampung merupakan sebuah kota yang terletak di Provinsi Lampung, Lampung merupakan Provinsi yang terletak di ujung selatan Pulau Sumatera sekaligus menjadi pintu gerbang antar Pulau Jawad an Pulau Sumatera dan dijuluki sebagai kota “Tapis Berseri” menggambarkan kota yang aman, patuh, sejahtera, bersih, sehat dan indah. Pada tahun 2023 jumlah wisatawan mencapai 13,7 juta jiwa meningkat 25% dibandingkan tahun 2022. Berdasarkan dari data Badan Pusat Statistik (BPS) kunjungan wisatawan tahun 2024 tercatat sejumlah 17,8 juta jiwa dengan peningkatan 25% dari target yang di tetapkan oleh pemerintah Provinsi Lampung. Dengan ini menunjukan bahwa perkembangan sektor pariwisata di Lampung terus menunjukan tren positif dalam beberapa tahun terakhir, dengan ini hotel-hotel berbintang dan penginapan terus bertambah sering kali membuat wisatawan sulit dalam menentukan pilihan hotel. Dengan adanya penelitian ini bertujuan untuk mempermudah wisatawan dalam memilih hotel dengan menerapkan metode Analythic Hierarchy Process (AHP) dan Elimination and Choice Expressing Reality (ELECTRE) dalam proses pemilihan hotel yang relavan di Bandar Lampung. Pemilihan hotel yang tepat membutuhkan pertimbangan berbagai kriteria seperti harga, fasilitas, lokasi, dan pelayanan. Dengan menggunakan metode AHP dan ELECTRE hasil yang diperoleh nanti yaitu memberikan rekomendasi hotel yang optimal berdasarkan perbandingan alternatif yang ada. Penelitian ini diharapakan dapat memberikan kontribusi dalam Sistem Pengambilan Keputusan (SPK) yang lebih efisien dan objektif dalam pemilihan hotel di Bandar Lampung.

In promoting a cultural arts performance, the success of an event is determined not only by the quality of the performance itself but also by the effectiveness of the marketing communication strategy implemented. In today’s digital era, organizers of cultural art performances face increasingly complex challenges, including shifts in audience media consumption behavior, rapid developments in communication technology, and the need to build sustained digital engagement between organizers and stakeholders.This study adopts the Integrated Marketing Communication (IMC) theory to examine the marketing communication strategies implemented by the Department of Culture and Tourism of Surakarta City in promoting the Solo International Performing Arts (SIPA) event in 2024. The research methodology includes in-depth interviews with organizers and document analysis of promotional materials and publication activities.The findings indicate that the department applied eight elements of integrated marketing communication: advertising, sales promotion, events and experiences, public relations and publicity, direct marketing, interactive marketing, mobile marketing, and personal selling. Each element was carried out synergistically to build awareness, attract public interest, and shape a positive image of the SIPA event in society.The implemented strategy has successfully reached a broader audience through digital channels such as social media and official websites, as well as through direct approaches like local media publications and collaboration with art communities. However, challenges remain in delivering more innovative and creative promotional content to enhance the event’s appeal. These findings offer important implications for cultural event managers, emphasizing the need for structured, consistent, and audience-relevant promotional strategies in the digital era. A well-integrated marketing communication approach not only strengthens public engagement but also reinforces the identity and sustainability of cultural events like SIPA on both local and international levels.

This study examines the Blitar Regency Culture and Tourism Office's policy to increase visitor numbers at the Penataran Museum and identifies the obstacles encountered in its implementation. The method used was descriptive qualitative, with data collection techniques through observation, interviews, and documentation. The research subjects included cultural staff from the relevant office, Penataran Museum staff, and museum visitors. The results indicate that the office has implemented a policy encompassing three main aspects: improving access and services, protecting and developing collections, and sustainable collection management. Participatory programs such as education, cultural competitions, and information publications are also implemented to attract visitors, especially the younger generation. However, the implementation of this policy still faces various obstacles, such as limited personnel, time management, lack of collaboration with surrounding tourist destinations, and suboptimal publication, especially through digital media.  

This community service activity was organized by a team of lecturers from the Department of S1 Accounting, Gorontalo State University in 2024 in Botutunuo Village, Kabila Bone District, Bone Bolango Regency, Gorontalo Province as a form of implementation of the Tri Dharma of Higher Education. This coastal village, which is located in the Tomini Bay area and has tourism potential, faces obstacles in the management of culinary businesses owned by the local community. The main problem of partners is low professionalism in business management and suboptimal bookkeeping administration. This activity aims to increase the knowledge and ability of MSME actors in implementing cost accounting for controlling and reporting production costs. The program is carried out in four stages: location survey, material socialization, technical assistance in calculating the cost of production, and monitoring and evaluation of implementation results. The results of the service showed that 75% of the participants understood the material well and welcomed the sustainability of the mentoring. This activity makes a positive contribution to improving the competence of culinary business actors in coastal tourism areas through the application of cost accounting.