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Penelitian ini bertujuan untuk menganalisis pengaruh Personal Branding, Media Sosial, dan Kepercayaan Konsumen terhadap Keputusan Pembelian, dengan Kepuasan Konsumen sebagai variabel mediasi, pada pengguna layanan treatment di Klinik Eva Mulia Cabang Galaxy, Kota Bekasi. Pendekatan yang digunakan adalah kuantitatif dengan teknik analisis model persamaan struktural (SEM) berbasis Partial Least Square (PLS). Hasil pengujian model struktural (inner model) menunjukkan bahwa nilai R Square pada variabel Kepuasan Konsumen sebesar 0,515 dan Keputusan Pembelian sebesar 0,519, yang berarti model mampu menjelaskan sekitar 51% variasi pada masing-masing variabel dependen. Pengujian path coefficients menunjukkan bahwa variabel Kepercayaan Konsumen berpengaruh positif dan signifikan terhadap Keputusan Pembelian (T = 7,263; p < 0,05) dan Kepuasan Konsumen (T = 5,591; p < 0,05). Sementara itu, Media Sosial juga berpengaruh signifikan terhadap Kepuasan Konsumen (T = 6,244; p < 0,05), namun tidak signifikan terhadap Keputusan Pembelian secara langsung (T = 1,814; p = 0,070). Variabel Personal Branding tidak memiliki pengaruh signifikan baik terhadap Kepuasan Konsumen maupun Keputusan Pembelian secara langsung. Uji pengaruh tidak langsung menunjukkan bahwa Kepuasan Konsumen memediasi secara signifikan hubungan antara Kepercayaan Konsumen dan Keputusan Pembelian, serta antara Media Sosial dan Keputusan Pembelian. Namun, tidak ditemukan efek mediasi signifikan antara Personal Branding dan Keputusan Pembelian. Hasil ini menekankan pentingnya peran Kepercayaan Konsumen dan Media Sosial dalam membentuk Kepuasan Konsumen yang pada akhirnya meningkatkan Keputusan Pembelian, sementara Personal Branding tidak memiliki peran yang kuat dalam model ini. Penelitian ini memberikan implikasi strategis dalam pengelolaan pemasaran dan layanan konsumen di industri klinik kecantikan.

Musculoskeletal disorders (MSDs) represent a prevalent health issue among clinical medical students, with global studies reporting incidence rates of 73% in India and 81.9% in Saudi Arabia. Pain is most frequently reported in the neck, lower back, and shoulder areas. However, similar data from Indonesia, particularly Papua, remains limited. This study aims to identify the prevalence and risk factors of MSDs among clinical medical students at the Faculty of Medicine, Cenderawasih University. The research employed a cross-sectional design with a sample of 78 clinical students selected through purposive sampling. Data collection utilized the Standardized Nordic Musculoskeletal Questionnaire (NMQ) to measure prevalence and the Nordic Body Map to localize pain. Data analysis used Chi-Square test to evaluate the relationship between risk factors (such as Body Mass Index/BMI and physical activity) and musculoskeletal complaints. Results showed the majority of respondents were female (74.4%) and aged ≥25 years (51.3%). Most respondents experienced pain at the "moderate pain" level (57.7%), with the most frequently reported pain areas being the back, waist, calves, knees, shoulders, and wrists. There was a statistically significant relationship between BMI and pain complaints (p=0.035), but no significant relationship was found between physical exercise and musculoskeletal complaints (p=0.129). This study concludes that BMI is a risk factor for MSDs in the studied population. Evidence-based recommendations are needed to reduce MSD risk and improve students' quality of life during clinical education.

Tele-Herbal Medicine is a technology-driven service designed to deliver herbal medicine consultations and therapies through wellness clinics, aiming to improve access to personalized and affordable care. This study systematically assesses its effectiveness, implementation, and challenges as part of integrated health services by reviewing relevant literature published in the past five years. Findings indicate that Tele-Herbal Medicine significantly enhances patient access, offering tailored and cost-efficient herbal treatments. Despite these promising outcomes, implementation faces key obstacles, including inadequate regulatory frameworks, the absence of standardized herbal product validation procedures, and concerns over patient data security. These limitations underscore the urgent need for comprehensive policies, quality assurance mechanisms, and strict data protection protocols, consistent with broader telemedicine guidelines. By addressing these issues, Tele-Herbal Medicine can evolve into a reliable and sustainable model, enabling wellness clinics to expand services without compromising safety or quality. Ultimately, its success depends on clear legal support, standardized validation systems, and robust monitoring tools to ensure effectiveness, safety, and full integration into the healthcare ecosystem, thus positioning it as an innovative solution that bridges traditional herbal practices with modern digital health services.

Acne vulgaris is one of the most prevalent dermatological disorders in Indonesia, often affecting adolescents and young adults. This condition not only causes visible skin lesions but also has a profound impact on psychological well-being, leading to decreased confidence and reduced quality of life. Effective management of acne vulgaris requires consistent use of prescribed medications, with doxycycline being one of the commonly recommended systemic antibiotics. This study aimed to evaluate the level of patient adherence to doxycycline therapy for acne vulgaris at Roels Clinic, Ponorogo, during the period of March to April 2025, and to identify factors that may influence this adherence. A descriptive research design was utilized, employing a structured questionnaire distributed to patients who met specific inclusion criteria. The adherence level was assessed using a 5-point Likert scale, and the average percentage was computed and classified into compliance categories. The findings revealed that among 50 respondents, 70.6% demonstrated a “fairly high” level of adherence to doxycycline treatment. These results suggest that most patients follow the prescribed regimen appropriately. High adherence is expected to improve therapeutic outcomes, accelerate recovery, and minimize the potential for antibiotic resistance, which remains a growing concern in dermatological and public health settings.

Stroke adalah penyebab kematian nomor dua dan penyebab kecacatan di seluruh dunia. Salah satu cara yang dapat digunakan untuk mencegah stroke pada penderita hipertensi adalah dengan menemukan dan mengendalikan faktor risiko yang dapat dimodifikasi. Tujuan penelitian ini adalah untuk mengidentifikasi gambaran faktor risiko dan tingkat risiko stroke berdasarkan stroke risk score card pada penderita hipertensi di klinik romana tanjung anom tahun 2024. Penelitian ini menggunakan rancangan bersifat deskriptif . Metode pendekatan yang digunakan adalah cross sectional. Teknik pengambilan  sampel yang digunakan accidental sampling dengan jumlah responden penderita hipertensi sebanyak 98 orang. Instrument yang digunakan dalam penelitian ini adalah Stroke Risk Score Card. Hasil penelitian lebih dari setengah penderita hipertensi memiliki tingkat risiko stroke rendah 57 orang (58,2%). Faktor risiko stroke yang dimiliki penderita hipertensi berurutan dari faktor risiko terbanyak yaitu tekanan darah tinggi 66 orang (67,3%), pemalas / tidak pernah olahraga 56 orang (57,1%), hiperkolestrolemia 30 orang (30,6%), Overweight 30 orang (30,6%), atrial fibrilasi tidak teratur 11 orang (11,2%), perokok 9 orang (9,2%), riwayat diabetes mellitus 6 orang (6,1%), dan riwayat stroke dalam keluarga 5 orang (5,1%). Sebagian besar penderita hipertensi memiliki risiko rendah terkena stroke. Pencegahan primer merupakan upaya penting untuk mencegah stroke, sehingga dianjurkan untuk dilakukan secara rutin.

This study aims to analyze the adaptation strategies of Ananda Sehat Karangsono Clinic in facing the competition in healthcare services in the era of the National Health Insurance (JKN). The background of this research is based on the increasingly fierce competition between healthcare facilities, both clinics and hospitals, in providing fast, efficient, and quality services according to JKN standards. The presence of the JKN program, which demands integrated, transparent, and technology-based services, encourages clinics to innovate to remain competitive and maintain operational sustainability. The research method used is descriptive qualitative with data collection techniques through in-depth interviews, participatory observation, and documentation studies. Research informants included clinic leaders, healthcare workers, and administrative staff, thus providing a comprehensive perspective on the implemented adaptation strategies. The results show that Ananda Sehat Karangsono Clinic has integrated digital technologies, such as the Mobile JKN application and WhatsApp, to speed up the registration process, verify patient data, and facilitate communication. This innovation can improve the efficiency of service flows, reduce queues, and create a better service experience for patients. In addition, the clinic emphasizes the importance of patient satisfaction by improving service quality, speed, and friendliness of healthcare workers and support staff. The adaptation strategy implemented was not limited to technological aspects, but also encompassed operational efficiency and humanistic interpersonal services. Overall, the clinic's adaptation strategy was flexible and holistic, encompassing digitalization, strengthening internal management, and developing positive patient relationships. These findings confirm that the clinic was able to maintain competitiveness and service sustainability amidst the dynamics of the National Health Insurance (JKN) and the digitalization of the healthcare system.  

Hyperemesis gravidarum is a condition of excessive nausea and vomiting during pregnancy, which can lead to dehydration, weight loss, potassium deficiency (hypokalemia), and serious metabolic disorders. If left untreated, this condition can trigger complications such as ketosis, liver dysfunction, and even death. The exact cause is unknown, but several predisposing factors, such as multiple pregnancies, hydatidiform moles, psychological conditions (such as stress, fear of pregnancy), and a decreased immune system in pregnant women, are believed to play a role (Maryunani, 2018). Persistent nausea and vomiting cause the body to use carbohydrate and fat reserves for energy, which produces toxic metabolites. As a result, body tissues receive fewer nutrients and oxygen. Furthermore, potassium loss through vomiting and urine can contribute to hypokalemia and worsen vomiting. According to Maryunani (2019), this condition occurs more frequently in 60–80% of primiparous pregnant women and 40–60% of multiparous pregnant women during the first trimester. This study used an analytical method with a cross-sectional approach to determine the relationship between knowledge and attitudes of pregnant women towards the occurrence of hyperemesis gravidarum. The results showed a significant relationship between knowledge (p = 0.015) and attitudes of pregnant women (p = 0.006) towards the occurrence of hyperemesis gravidarum. It is hoped that health workers, especially in Community Health Centers, will be more active in providing education to pregnant women regarding the prevention of hyperemesis gravidarum. Pregnant women are also expected to regularly check their pregnancies and seek appropriate information to maintain their health during pregnancy. This study used an analytical method with a cross-sectional approach to determine the relationship between knowledge and attitudes of pregnant women towards the occurrence of hyperemesis gravidarum. The results showed a significant relationship between knowledge (p = 0.015) and attitudes of pregnant women (p = 0.006) towards the occurrence of hyperemesis gravidarum.

The Maternal Mortality Rate (MMR) remains a key indicator in assessing maternal health in Indonesia. Prolonged labor, particularly in the first stage, contributes to the high MMR. Prolonged labor can increase the risk of complications for both mother and baby. Birthballs are a non-pharmacological method used to help accelerate labor by increasing comfort, reducing pain, and accelerating cervical dilation. This method is increasingly popular because it does not involve medication and is safer for pregnant women. This study aims to determine the effect of birthball use on the progress of first-stage labor in women giving birth at the Cantika Clinic, Deli Tua District, Deli Serdang Regency in 2022. The study design used a Quasi Experiment with a Two Group Design. The study sample consisted of 20 respondents divided into two groups: an intervention group using a birthball and a control group not using a birthball, each consisting of 10 respondents. Data were analyzed using the Mann-Whitney test. The results of the study showed that the group using the birthball had an average duration of the first stage of labor of 7 hours, while the group not using the birthball had an average duration of 8 hours and 40 minutes. The results of the statistical analysis showed a p value = 0.029 (<0.05), which means there is a significant effect of the use of the birthball on the progress of the first stage of labor. The conclusion of this study is that the use of the birthball can accelerate the process of the first stage of labor, so it is recommended to be implemented as a non-pharmacological intervention that can support a smoother and more comfortable delivery for pregnant women.  

The phenomenon of online gambling and human trafficking crimes that afflict children is a serious problem in Papua, especially among teenagers who are vulnerable to falling into it due to a lack of understanding of the law and weak social control. The lack of access to correct information and low legal literacy make them more easily influenced by irresponsible parties. Therefore, this community service aims to provide practical legal education through the establishment of an Anti-Online Gambling and Trafficking in Persons Law Clinic to students of Al Ihsan Yapis Kotaraja Junior High School. The service method is carried out in a participatory manner by actively involving students in various activities. Activities include interactive legal counseling delivered in simple language, discussions about real cases relevant to the daily lives of teenagers, and simulations of handling legal problems. With this approach, participants not only gain theoretical knowledge, but also practical experience in recognizing and dealing with legal problems that they have the potential to face in the surrounding environment. The results of the service showed an increase in participants' understanding of the legal consequences of online gambling and child trafficking. In addition, students demonstrate a higher critical awareness of the risks that may occur, as well as skills in recognizing signs of suspicious behavior that lead to criminal acts.

Motivasi belajar merupakan dorongan yang berasal dari internal maupun eksternal diri seseorang. Motivasi belajar menjadi faktor penting dalam keberhasilan pendidikan mahasiswa. Tetapi, rendahnya motivasi belajar masih menjadi kendala utama, yang disebabkan oleh kurangnya minat terhadap media pembelajaran yang digunakan. E-pocket book menjadi salah satu solusi alternatif karena bersifat praktis, mudah diakses, dan memuat materi pembelajaran secara ringkas namun padat. Tujuan dari penelitian ini untuk mengetahui adakah efektivitas pemberian E-pocket book anestesi untuk meningkatkan motivasi belajar mahasiswa pra-klinik. Penelitian ini menggunakan jenis eksperimen dengan desain one group pretest and posttest. Populasi dalam penelitian ini ialah mahasiswa D4 Keperawatan Anestesiologi Angkatan 2023. Teknik pengambilan sampel menggunakan teknik simple random sampling yaitu berjumlah 30 orang. Instrumen penelitian menggunakan kuesioner motivasi belajar. Analisa data menggunakan uji Wilcoxon. Hasil yang didapatkan ialah sebelum diberikan E-pocket book anestesi sebagian besar responden berada pada tingkat motivasi yang sedang dengan presentase 50% dan sesudah diberikan sebagian besar responden berada pada tingkt motivasi belajar yang tinggi dengan presentase 86.7% . Hasil uji Wilcoxon nilai p-value 0,001 maka nilai p-value <0,05.

Praktik klinik penting bagi mahasiswa kesehatan untuk menerapkan teori ke praktik nyata, namun, insiden keselamatan pasien di Indonesia terus meningkat, dengan laporan insiden keselamatan pasien pada tahun 2019 mencapai 7.465 kasus. Oleh karena itu, mahasiswa keperawatan anestesiologi perlu kesiapan terkait patient safety sebelum praktik. Penelitian ini bertujuan mengetahui pengaruh video edukasi patient safety terhadap kesiapan mahasiswa Keperawatan Anestesiologi Universitas ‘Aisyiyah Yogyakarta. Metode yang digunakan adalah quasi experimental dengan desain pretest-posttest control group yang melibatkan 66 responden dengan teknik simple random sampling. Data dianalisis menggunakan uji Wilcoxon dan Mann Whitney. Hasil menunjukkan rata-rata skor pengetahuan dan sikap mahasiswa kelompok intervensi meningkat setelah edukasi, dengan pengaruh signifikan video edukasi terhadap kesiapan mahasiswa (p = 0,000). Kesimpulannya, video edukasi efektif meningkatkan kesiapan mahasiswa dalam menghadapi praktik klinik.

Prinsip tujuh benar obat merupakan pedoman penting bagi perawat saat memberikan obat kepada pasien, meliputi benar pasien, benar obat, benar dosis, benar rute, benar waktu, benar dokumentasi, dan benar pendidikan atau informasi kesehatan. Pengetahuan yang baik mengenai prinsip ini sangat penting bagi mahasiswa keperawatan anestesiologi untuk mencegah kesalahan dalam pemberian obat. Penelitian ini bertujuan mengetahui pengaruh edukasi e-pocket book prinsip benar obat terhadap tingkat pengetahuan mahasiswa D4 Keperawatan Anestesiologi Universitas ‘Aisyiyah Yogyakarta. Metode yang digunakan adalah pre-experimental design dengan pendekatan one group pre-test dan post-test dengan sampel 60 mahasiswa angkatan 2023 D4 Keperawatan Anestesiologi yang dipilih secara Simple Random Sampling. Instrumen penelitian berupa kuesioner pengetahuan prinsip benar obat dan analisis data menggunakan uji Wilcoxon. Hasil penelitian menunjukkan adanya pengaruh signifikan edukasi e-pocket book terhadap peningkatan pengetahuan mahasiswa, yang dibuktikan dengan nilai p sebesar 0,000 (p < 0,05). Kesimpulannya, edukasi e-pocket book efektif meningkatkan pengetahuan mahasiswa tentang prinsip tujuh benar obat dan diharapkan dapat membantu saat praktik klinik di rumah sakit.

Anemia in pregnancy remains a public health problem in Indonesia, with a prevalence of 48.9% (Riskesdas, 2018). Low adherence to iron and folic acid tablet (TTD) consumption is one of the main causes of high anemia rates among pregnant women. This community service activity aimed to improve TTD consumption compliance among pregnant women through interactive educational media at Sarfina Sembiring Clinic in 2025. The implementation method applied a participatory learning approach, consisting of preparation, education delivery, evaluation, and follow-up. A total of 30 pregnant women participated in the activity. Pre-test and post-test evaluations showed an increase in knowledge scores from 62.5 to 85.3 (+36.4%), while compliance with TTD consumption increased from 46.7% to 83.3% (+36.6%). Additionally, 90% of participants stated that interactive media was easier to understand compared to conventional lecture methods. These findings indicate that interactive educational media effectively improves knowledge and compliance with TTD consumption among pregnant women, making it a viable alternative for health education to support anemia prevention programs in Indonesia.

Motor development in infants is a crucial process that occurs gradually and follows the principles of age-appropriate development. Each fundamental motor stage—such as tummy time, rolling over, sitting, crawling, standing, and walking—must be passed through sequentially to ensure optimal motor concept development. Skipping or insufficient stimulation of these stages may lead to difficulties in understanding functional body movements. One of the main causes of delayed motor development includes a lack of motor stimulation time, overly restrictive parental supervision, and low levels of motivation and stimulation provided to the child. Tummy time, or placing the baby in a prone position while awake, is a proven effective form of motor stimulation that supports the development of the baby’s neck, back, and arm muscles. This activity also assists infants in reaching subsequent developmental milestones such as rolling over and crawling. This Community Service Program (PkM) was conducted at the Physioroom Clinic and was attended by 15 mothers with infants aged 3 to 6 months. The objective of the program was to enhance mothers’ knowledge regarding the importance of tummy time in supporting infant motor development. The program's implementation included educational sessions, tummy time practice demonstrations, group discussions, and interactive Q&A sessions. To measure the increase in participant knowledge, a pre-test and post-test were administered before and after the activity.The results of this PkM activity showed an increase in the average knowledge score from 6.4 in the pre-test to 8.6 in the post-test. This improvement demonstrates the program’s effectiveness in educating mothers about the benefits of tummy time for infant motor development. It is hoped that the mothers will consistently apply this stimulation at home to optimally support their children's growth and development.

Efforts to realize the implementation of good medical records require supporting elements in the form of medical record folders with a design that meets standards. Medical record folders protect patient documents and simplify the process of identifying, storing, and managing health data. Based on the results of observations at the UMSIDA Physiotherapy Clinic, the medical record folder used is still simple, only made of ordinary paper without a logo, name, clinic address, or columns for writing patient identity and medical record number. This condition has the potential to cause obstacles in the administration and security of patient data. The purpose of this research is to redesign (redesign) medical record folders based on anatomical, physical, and content aspects to make them more professional and functional. The methods used include needs analysis through interviews with users, evaluation of old designs, and the creation of new designs. The redesign was carried out by adding heading elements in the form of the name and address of the clinic, introduction in the form title or medical record folder, and instructions in the form of the text "Confidential Documents." On the body, the patient's identity is contained such as full name and medical record number. From the physical aspect, the folder is designed in the form of a portrait with a size of 21.5 cm × 33.0 cm, using white 260 grams of ivory paper with a blue background. Meanwhile, the content aspects include the identity of the health service facility, the writing "Confidential Document," the patient's name, medical record number, and year of visit. The results of the study concluded that the redesign of the medical record folder has met the anatomical, physical, and content standards needed to support more organized health services.

Childbirth is a natural physiological process, but it is often accompanied by intense pain, especially during the first stage, the cervical dilation phase. This pain arises from uterine contractions, cervical dilation, and fetal pressure on the pelvic structures. For primiparous mothers, this experience of childbirth is a first-time experience that can cause anxiety, tension, and even trauma if not managed properly. The research design used in this study was a quasi-experimental study with a two-group pretest-posttest. The sample size in this study was 38 participants: 19 in the intervention group and 19 in the control group, using a simple random sampling technique. The data analysis used was the t-dependent and t-independent tests. The results of the study obtained the characteristics of the intervention group respondents, most of the respondents were aged 30-35 years as many as 8 people (40.1%), parity of 2 children as many as 8 people (38.5%), and education level was high school as many as 14 people (73.7%). While in the control group most of the respondents were aged 30-35 years as many as 7 people (32.8%), parity of 2 children) as many as 9 people (40.5%), and education level was high school as many as 18 people (94.7%). The intensity of pain in the intervention group before effleurage massage was an average of 6.26 and after an average of 5.74 while in the control group before massage was an average of 6.97 and after an average of 5.83. The results of the dependent t-test of pain intensity before and after effleurage massage in the intervention group obtained a P value of 0.000 and in the control group before and after massage obtained a P value of 0.006. The results of the independent t-test can be concluded that there is a significant difference after the effleurage massage method was carried out in the intervention group, namely a P value of 0.001. From the results of this study, it is known that there is an effect of the effleurage massage method on reducing the intensity of labor pain in the active phase of the first stage of labor in mothers inpartu. Therefore, it is recommended that midwives apply the effleurage massage method as an intervention to reduce pain in the care of mothers in normal labor.   Keywords: ,   

The nursing education process was implemented through clinical practice in hospitals. However, the heavy workload of nurses and clinical instructors often hindered the optimal provision of guidance to students. Therefore, efforts were necessary to enhance the competencies of nursing educators and clinical instructors. The development of these competencies required support from both formal and non-formal education. One form of non-formal education was the implementation of preceptorship and mentorship training programs. These programs were expected to strengthen the quality of student guidance in clinical settings. The methods employed included lectures, role-playing, and hands-on application in inpatient care units. The training outcomes indicated a significant improvement in the clinical instructors’ ability to effectively carry out preceptorship and mentorship roles.

Program pengabdian ini mengatasi masalah kurangnya implementasi kepastian hukum dalam kebijakan pembangunan ekonomi oleh Kepala Desa yang dapat menghambat efektivitas dan akuntabilitas. Tujuannya adalah meningkatkan kapasitas Kepala Desa dalam mengintegrasikan prinsip kepastian hukum pada perencanaan dan pelaksanaan pembangunan ekonomi desa. Metode yang digunakan meliputi analisis yuridis normatif untuk pengembangan materi, diikuti lokakarya, klinik konsultasi, dan pendampingan partisipatif. Hasil utama menunjukkan peningkatan signifikan dalam pemahaman dan keterampilan Kepala Desa menyusun produk hukum desa yang mendukung ekonomi, perbaikan tata kelola Dana Desa menjadi lebih transparan dan akuntabel, serta munculnya kesadaran baru akan pentingnya landasan yuridis yang kuat, yang berpotensi mendorong perubahan pranata dan perilaku menuju tata kelola desa yang lebih baik.

Drug abuse is a social problem that has a wide impact on the psychosocial conditions of individuals and society. One of the efforts to overcome it is through rehabilitation, where social workers have an important role in assisting the recovery process of drug users. This study aims to describe the role of social workers in assisting clients in rehabilitation centers. The study used a qualitative approach with data collection techniques in the form of in-depth interviews and direct observation of assistance activities at the Medan Plus Drug Rehabilitation Foundation. The results of the study showed that social workers play a role in conducting assessments, designing intervention plans, providing individual and group counseling, and assisting the client's social reintegration process. The presence of social workers has been proven to be able to support client recovery in a sustainable manner, both in terms of emotional, social, and preparation for returning to society. This finding emphasizes the importance of optimizing the role of social workers in organizing rehabilitation services so that the client's recovery process becomes more effective and sustainable.

Background:Breastfeeding is expected to help achieve SDGs goal 3, target 2, which is to reduce neonatal mortality to at least 12 per 1,000 live births in all countries by 2030 and stop unnecessary deaths of newborns and children under five. Encouraging healthy breastfeeding is essential to prevent more than 820,000 deaths of children under five each year. Oxytocin massage has been shown to increase the sensation of relaxation, improve sleep quality and comfort, reduce pain and tension, and help increase prolactin and oxytocin levels, which in turn increase breast milk production. Research Method:The research design used the Pre Experimental Design method, namely with the form of a One Group pretest and posttest design without a control group. This study used purposive sampling, with a sample size of 22 respondents. Data analysis used univariate and bivariate. Result:This study showed that the value before oxytocin massage was 16.14 and after oxytocin massage the mean was 27.73. The conclusion of the study shows that the results of the experimental test have a significant value with a p value of 0.000 <0.05. This shows that there is a significant gap in breast milk production between before and after oxytocin massage. Suggestion: It is hoped that midwives at the Lidya Clinic can use this study as input to support increased breast milk production in mothers, especially those in the postpartum period.