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In the digital era, government public communications face complex new challenges, particularly in building positive public perceptions of government performance. Digital transformation has changed patterns of interaction between the government and the public, creating an increasingly critical, connected, and participatory society. The primary issue in this research is the effectiveness of government Public Relations (PR) digital communication strategies in responding to the dynamics of this digital society. The research focuses on how innovations in government PR communication content influence public perceptions in the context of digital public communications. This research uses a Rapid Review approach, analyzing nine relevant scientific articles published in 2025 and applying the ADO(Antecedent–Decision–Outcome) framework. Three main theories serve as the basis for the analysis: Government Communication Theory, Image Management Theory, and Digital Public Participation Theory. The findings indicate that the success of government public communications in the digital era is significantly influenced by three main factors: first, innovative, creative and interactive content that attracts attention and builds engagement; second, a two-way communication strategy that adapts to public feedback; and third, consistency in shaping and maintaining a positive and credible digital narrative. Furthermore, this research reveals that participatory and open digital communication can increase public trust, reduce disinformation, and strengthen the legitimacy of government institutions. Thus, this research provides a practical contribution to the development of public communication strategies that are more participatory, inclusive, and responsive to the dynamics of the digital era. The results of this study are expected to serve as a reference for government communication practitioners in designing effective and relevant public communication policies amidst the rapid and competitive flow of information.

The dynamics of modern business competition encourage entrepreneurs to optimize their marketing strategies, especially through digital platforms such as Instagram. This study analyzes the correlation between Content Marketing and Customer Engagement on the Instagram account @rdnb_jewelry, with a special focus on the impact of Content Marketing on Customer Engagement of Rebuild Dreams Now & Beyond Jewelry (RDNB) products. The theoretical framework of the study includes aspects of Marketing Communication (Reader Cognition, Sharing Motivation, Persuasion, Decision Making) and dimensions of Customer Engagement (Enthusiasm, Attention, Absorption, Interaction, Identification), as well as their implementation in Instagram features. Using a quantitative approach with a survey method, this study involved 79 respondents who were followers of the Instagram account @rdnb_jewelry, selected through a simple random sampling technique. Data analysis integrated correlation methods, coefficient of determination, simple linear regression, and hypothesis testing (t-test). The findings of the study indicate a positive influence between the variables Content Marketing and Customer Engagement. A strong and significant relationship was identified between RDNB's Content Marketing strategy on Instagram and the level of Customer Engagement. Specifically, Content Marketing contributes 87.6% to Customer Engagement, while the remaining 12.4% is influenced by other variables. These results confirm the significance of implementing a measurable Content Marketing strategy in increasing Customer Engagement on social media.  

This study examines the effectiveness of integrated marketing communication in the development of community-based ecotourism at Bukit Tungkuwiri, Papua, with the aim of linking channel strategies and governance structures to socioeconomic impacts. A qualitative descriptive method was applied using purposive sampling involving visitors, managers, and local leaders. Data were collected through observation, semi-structured interviews, and documentation, and analyzed through reduction, presentation, and conclusion drawing using source and method triangulation. The results indicate that the orchestration of local government social media and printed materials expanded outreach and enhanced engagement, while community oral communication strengthened trust, identity, and educational experience. The appeal of the landscape, culinary and guide training, and local participation stimulated the economic turnover of stalls and small businesses, with tourist reach extending across provinces. The main constraints include dual authority systems, limited funding and human resources, and the absence of ticketing regulations and service SOPs. The discussion highlights the importance of cross-channel message consistency, brand architecture, and a monitoring–evaluation system linking digital metrics with on-site feedback. The study concludes that strengthening governance and local capacity is key to balancing promotion, conservation, and economic empowerment. The findings offer an operational model that can be replicated in similar rural destinations. Implications include establishing transparent ticket pricing, seasonal content calendars, curated experience packages, and cross-level collaboration among provincial, district, community, and business actors to ensure long-term sustainability.

Micro, Small, and Medium Enterprises (MSMEs) play an important role in Indonesia's economy, but often find it difficult to adapt to the demands of marketing in the digital era. This community service aims to increase the marketing effectiveness of Draw Coffee MSMEs, a "ready-to-eat coffee" business based in Jakarta, by applying The Integrated Marketing Communications (IMC) concept. Its main goals include increasing brand awareness, expanding market reach, and building customer loyalty through a combination of digital and traditional marketing channels. The program uses methods such as SWOT analysis, market trend evaluation, and IMC strategies involving social media, digital marketing, and sales promotion. Over the course of three months, the program resulted in an 18% increase in sales, a 30% growth in social media engagement, and a 15% increase in new customers. Despite its success, challenges such as fierce market competition and the need for product diversification are still areas that need to be further developed.

Mastery of technology positively impacts the competitiveness of MSMEs, but there are still MSMEs who do not master technology. This community service activity aims to provide Canva training to optimize digital marketing for MSMEs. 25 MSMEs attended the training. The training consisted of four sessions @ 45 minutes. The training method was in the form of lectures, questions and answers and practice. Participants were measured for their knowledge and skills regarding promotion, marketing communications, and the Canva application before and after training. The level of knowledge and skills was then analyzed using Mann-Whitney U. The study results showed that Canva training for MSMEs succeeded in increasing the knowledge and skills of participants using the application to design attractive promotional media. MSMEs need to apply the ability to use Canva to optimize digital marketing so that their products have competitive competitiveness.

This study is titled "Analysis of the Level of Digital Marketing Literacy Using the Experiential Learning Method Among Hospitality Students at Politeknik Harapan Bersama." The objective of this research is to evaluate and understand the level of digital marketing literacy possessed by hospitality students at Politeknik Harapan Bersama across various aspects, including the use of information technology, digital communication, online collaboration, and data security. This study employs a quantitative approach using a survey method, with questionnaires distributed to 26 students. The findings indicate that most students have an excellent level of digital marketing literacy, with an average percentage of 84.78%. However, there are still areas that need improvement, such as understanding digital ethics and selecting valid information. These findings provide valuable insights for developing more effective training programs to enhance digital skills in Hospitality Study Program.

The method applied in this study is Systematic Literature Review (SLR) and this work examines the pertinent literature between 2020 and 2024. The sources included here were Scopus, Web of Science, Google Scholar while using the following keywords; digital communication and profitability. The findings indicate that firms that engage in anticipatory digital media communication receive higher customer interactions of between 10-30% and continued patronage and sales. Furthermore, AI and big data help organizations tailor their communication strategies, maximize CLV and minimize operation expenditures. However, the study also revealed that digital skills’ dearth and organizational reluctance to embrace digital technology are a thorn for firms, particularly MSMEs, regarding the appropriate execution of digital communication strategies. Based on the findings of this study, the conclusion is that enhanced digital communication can enhance the profitability of the company as long as adequate technological platform and increased digitization of company’s employees are in place. As for the suggestions for future research, they include examining the effects of data privacy legislation on Digital Communications Planning and analyzing how manufacturing and, especially, financial service industries can leverage Digital Technology to create a sustainable competitive advantage.

In the ever-growing digital era, protecting personal data is becoming increasingly important. This article discusses the legal implications related to the protection of personal data in the digital environment. As information and communications technology advances, the collection, storage, and use of personal data has become central to many aspects of life, including business, government, and personal life. The laws governing these issues are becoming increasingly complex as challenges arise, such as data breaches, online privacy, and regulatory changes. This article analyzes the applicable legal framework, including existing personal data protection regulations, such as the European Union's GDPR, and their impact on organizations, individuals and society as a whole. The research also addresses emerging new challenges in personal data protection, such as the use of artificial intelligence and advanced data analytics. These legal implications are very relevant in a global context and require special attention in efforts to safeguard individual rights and regulate the ethical use of personal data.

This research aims to find out “Implementation of Waspada Online Media in Communicating Educational News (Case Study: Waspada Medan City Office)”. The method in this study uses qualitative methods with the form of dataresearch(field research). The results of this study are that 1. The role of alert online media in communicating educational news, it can be concluded that Waspada Daily uses marketing communications such as advertising, sales promotion, public relations, personal selling and direct marketing. 2. Waspada Daily prioritizes establishing good relations with consumers and the community in facing competition with online media. 3. Facing the development of journalism in the digital era like today. This issue is interesting considering that repeatedly world journalism experts predict the death of print mass media every time the onslaught of technological developments occurs from time to time. In the digital age, people who need certain information from all over the world can simply search for it on search engines connected to the internet network anytime and anywhere with sophisticated equipment that is currently growing rapidly.

With the increasingly rapid development of information technology, people need to do things quickly, effectively and efficiently, especially when carrying out transaction activities. Banking companies are improving services with the introduction of mobile banking. Mobile banking is an innovation from development, science, information technology and communications used by banking companies to facilitate customer transactions and meet needs, which can be accessed by installing an application on the phone. BCA Bank is a private bank that offers digital banking services, one of which is a mobile banking product known as BCA mobile, launched in 2011. By providing banking services via smartphone. BCA bank hopes that customers can enjoy the convenience and speed of BCA Mobile. The aim of this research is to determine the influence of convenience, trust and security on decisions to use mobile banking in Jakarta. The method used in this research is non-probability sampling, namely purposive sampling. The data collection technique was through distributing questionnaires to 100 respondents and processed using SPSS version 25. The analysis method used was multiple linear regression. The results of the hypothesis test show that the variables of ease, trust and security have a significant effect on usage decisions.

With the increasingly rapid development of information technology, people need to do things quickly, effectively and efficiently, especially when carrying out transaction activities. Banking companies are improving services with the introduction of mobile banking. Mobile banking is an innovation from development, science, information technology and communications used by banking companies to facilitate customer transactions and meet needs, which can be accessed by installing an application on the phone. BCA Bank is a private bank that offers digital banking services, one of which is a mobile banking product known as BCA mobile, launched in 2011. By providing banking services via smartphone. BCA bank hopes that customers can enjoy the convenience and speed of BCA Mobile. The aim of this research is to determine the influence of convenience, trust and security on decisions to use mobile banking in Jakarta. The method used in this research is non-probability sampling, namely purposive sampling. The data collection technique was through distributing questionnaires to 100 respondents and processed using SPSS version 25. The analysis method used was multiple linear regression. The results of the hypothesis test show that the variables of ease, trust and security have a significant effect on usage decisions.

This community service project aims to enhance SME marketing through the collaboration of e-commerce and Instagram. Through specially designed training, SME participants were taught how to effectively utilize these platforms to market their products. The study employs both quantitative and qualitative approaches to evaluate the effectiveness of the training. Data were collected through questionnaires, interviews, and direct observations. The results indicate a significant increase in participants' knowledge and skills, as well as an improvement in sales after the training. These findings support the Diffusion of Innovations theory and integrated marketing communications, demonstrating that the collaboration of e-commerce and Instagram can enhance SME competitiveness. Recommendations include developing training materials, providing ongoing support, establishing partnerships with e-commerce and social media platforms, and conducting periodic evaluations.

Kedai Kopi Abah is one of the SMEs that has good business development potensial in Blitar City because it has a strategic location in the middle of the busy center of Blitar City. However, there are challenge that must be faced by Kedai Kopi Abah namely that the use of social media as a digital marketing platform is still not optimal. This Community Service Program was conducted using training and socialization methods aimed directly at managers of Kedai Kopi Abah. This training and socialization activity takes the form of optimizing rebranding and strengthening digital marketing communications at Kedai Kopi Abah with the aim of improving the skills of Kedai Kopi Abah managers in producing interesting content on Instagram account. This training activity can attract a positive response from participants who attended the training and socialization on optimizing rebranding and strengthening digital marketing communication at Kedai Kopi Abah.

This research was conducted in PT. Autostar Mandiri Teknotama Medan with the aim of analyzing the influence of business location, business capital and digital marketing partially and simultaneously on business income.The research population is 65 consumers who come and buy four-wheeled vehicle spare parts products from the company. The research sample uses a saturated sample so the total sample is 65 respondents. The type of data used is primary data and the data source uses secondary data. Data collection techniques use questionnaires, observation and documentation. Data analysis techniques are descriptive statistics, data quality testing, classical assumption testing, multiple regression analysis, hypothesis testing and coefficient of determination using the SPSS program. The research results show that business capital and digital marketing partially have a positive and significant effect on business income in the company, while business location does not have a significant effect on business income. Simultaneously, business location, business capital and digital income have a significant effect on business income.There is a very strong correlation between business location, business capital and digital marketing on company business income. Business income in the company can be explained by business location, business capital and digital marketing at 67.4% and the remaining 32.6% can be explained by other variables that were not studied such as distribution, price, service, marketing communications and so on.    

This study aims to identify and analyze language errors in beauty product advertisements on the Instagram account of MS Glow Beauty. Using a descriptive qualitative approach, data were collected through screenshots of various advertisement posts from the account. The analysis focused on identifying spelling errors, grammatical inaccuracies, and language interference within the advertisement content. The findings revealed significant language errors, including inappropriate word usage, incorrect sentence structures, and inconsistent mixing of Indonesian and English. These errors can reduce the professionalism and effectiveness of marketing communications and influence consumer perceptions of the product and brand. The study highlights the importance of proper and consistent language use in digital marketing content to enhance communication quality and brand image. Recommended language improvements are expected to help beauty brands increase the appeal and effectiveness of their social media advertisements, contributing to better practices in digital marketing.

The study aims to analyze the influence of business communication and social media on the growth of Warkop Seulawah Kupi in Medan City. The number of customers and popularity of Warkop Seulawah has increased in recent years. It is suspected that the main factor in this development is the effective use of social media and good business communication with suppliers, distributors and other business partners. The method used is quantitative using multiple linear regression analysis techniques . The research results show that the two independent variables of business communication and social media have a positive and significant influence on the business development of Warkop Seulawah. The results provide traditional businesses with an understanding of how important it is to utilize social media and business communications to face competition in the digital era.      

The development of digital technology has significantly changed the work paradigm, creating a work environment that is not bound by geographical boundaries through the utilization of cloud platforms, online collaboration tools, and advanced digital communications. This transformation increases productivity and enables collaboration between employees, even if they work in different locations. However, these changes also bring new challenges related to employee well-being. One of the main issues is stress due to the blurring of working time boundaries, with employees often struggling to distinguish between work and personal time. In addition, there is an increased risk of physical injury due to the use of non-ergonomic digital devices, including injuries from improper keyboard and mouse use. To overcome these challenges, companies must implement ergonomic office equipment to support the physical and mental health of their employees. Modern technology, including artificial intelligence (AI), plays an important role in selecting and customizing ergonomic office equipment to the individual needs of employees. AI analyzes equipment usage and posture data and recommends adjustments to prevent injuries and improve work comfort. The purpose of this study is to discuss the importance of office technology and ergonomics in improving employee productivity and well-being. By integrating advanced technology and ergonomic principles, companies can create a more comfortable and healthy work environment. This not only increases productivity, but also improves job satisfaction, creativity and employee retention. An ergonomic work environment reduces stress and fatigue, allowing employees to work more effectively and efficiently. The research method used in this study is a literature review that collects and analyzes information from various sources regarding office technology, ergonomics, and their impact on work productivity. The study found that the use of ergonomics-enabled technology in the workplace significantly increases employee happiness. Companies that invest in ergonomic technology and equipment can create a sustainable competitive advantage through a healthier and more productive workforce. This study shows that a balance between technology and ergonomics is key to creating a productive and sustainable work environment.

Nowadays, we have moved into the second oral era, enlivened by television and information technology. So the 'virtual world' grew which was supported by new tools with all the charming facilities. The changing reality of the world around us is a context that must be taken into account if we want to carry out faith preaching activities. The main problem of preaching in this era is not "what communication tools we should use" but "what kind of communication methods we need to use so that the message of faith is relevant to people living in the digital age." The Church recommends that pastors and people see positive opportunities from the media, while increasing awareness of the negative impacts of the media. It is not enough to simply use the media to spread authentic Christian messages and Church teachings. It is also necessary to integrate the Gospel message in the new culture created by modern communications. If the language of preaching which covers the entire appearance of the Church, its behavior, structure and attitudes is not updated, people today will not grasp the message conveyed by the Church. We must look for ways that can touch the sensibilities of modern society.

In Indonesia, environmental conservation is still relatively poor on a global scale. This is based on data findings in the 2022 Environmental Performance Index (EPI) report, Indonesia received a score of 28.2 out of 100 and caused Indonesia to be ranked 164th out of 180 countries studied. The ideas and role of society in preserving the environment are represented through the existence of Non-Governmental Organizations (NGOs) which operate in the field of environmental conservation. This research aims to compare the roles of digital platforms and content in intervening in the communication strategies of five environmental NGOs in Indonesia. This research approach is qualitative with a comparative study type through a systematic literature review. As a result, WALHI and Greenpeace are the environmental NGOs with the most variety of content and digital platforms used. Meanwhile, WWF Indonesia has a variety of content, but is low in distribution on digital platforms. Lastly, YKAN and KEHATI are low in content variety as well as digital platform distribution.

Currently, there are many internet providers in Indonesia that offer various benefits, such as digital providers. Demand for the internet continues to increase every year. by.U is the first digital provider in Indonesia targeting the millennial or Gen Z demographic, which has attracted researchers' interest in conducting further research about the company. Researchers used a qualitative approach known as a case study which aims to study the marketing communication methods and promotional mix used by Telkomsel to promote by.U cards to the youth market. Interviews, documentation of event implementation, and observations were carried out to collect data. The data processing method used by the author is descriptive. A brief description and analysis of data collected from various sources, both direct and indirect, is presented previously. The focus of this research is the process of implementing marketing communications by the by.U. company, the data for which was collected through interviews and observation. After that, the data will be analyzed in three stages: data reduction, data presentation, and conclusion drawing. Marketing communications used by event sponsors to increase sales of by.U products consist of sales promotions, personal sales and direct marketing. This research shows that by.U controls its marketing communications by using social media, influencers, and digital placements to make customers want to buy its products. In this research, marketing communication strategies include digital placement and influencer marketing.