Publication Search

This study aims to examine the influence of independent variables—Social Media, Pricing, and Promotion—on the dependent variable, Repurchase Decision, at Kedai Kopi Bersahaja. A quantitative research method was employed, utilizing multiple linear regression analysis with the assistance of SPSS 25 software. The population of the study consisted of 226 consumers, and a sample of 107 respondents was selected using incidental sampling techniques. Data were collected through questionnaires distributed to visitors who had made at least one purchase at the coffee shop. The results of the analysis indicate that each independent variable—Social Media, Pricing, and Promotion—has a positive and statistically significant partial influence on the Repurchase Decision. Additionally, the variables collectively demonstrate a strong simultaneous influence, suggesting that an integrated marketing approach is crucial for fostering customer retention and encouraging repeat purchases. Among the three, Social Media showed the most dominant influence, emphasizing the growing role of digital presence and online engagement in shaping consumer preferences and purchasing patterns. Based on these findings, it is recommended that Kedai Kopi Bersahaja maximize the use of social media platforms such as Instagram, TikTok, and Facebook by creating engaging, relevant, and interactive content that resonates with the target audience. Content strategies may include customer testimonials, behind-the-scenes videos, product highlights, and limited-time offers. Pricing should be evaluated periodically to remain affordable yet profitable, considering both market competition and perceived customer value. Meanwhile, promotion efforts can be diversified through the use of loyalty programs, bundle offers, student discounts, and digital coupons. The synergy between these three marketing factors—if consistently and strategically applied—is expected to enhance customer loyalty, strengthen brand image, and significantly increase the likelihood of repurchase decisions. These efforts are essential for building sustainable business growth in the competitive food and beverage industry.

This study is based on the results of initial observations that indicate a downward trend in the number of non-JKN outpatients. In January 2024, the achievement was only 415 of the target of 596 visits (69.6%), the achievement was again not in accordance with the target in September with 92.8%. The purpose of this study was to examine the effect of psychological factors and social factors on patient decisions to visit with brand image as an intervening variable in outpatients at Hermina Hospital, Depok. This type of research is quantitative with a causality design. The population is outpatients at Hermina Hospital, Depok. The results of the distribution through questionnaires obtained 130 respondents according to the minimum sample set. The analysis technique used the three box method analysis and SEM-PLS. The results of the study showed that psychological factors, social factors, and brand image simultaneously had a significant effect on patients' visit decisions, with a contribution of 67.8%. Both psychological and social factors influenced brand image and patients' visit decisions. Brand image also had an effect on patients' visit decisions. Among the three variables, brand image was the most dominant in increasing patients' visit decisions.

Marketing strategy is a fundamental aspect that must be considered in order to achieve predetermined marketing objectives. This strategy encompasses a series of steps and decisions taken to promote products, reach the right target market, and influence customer purchasing behavior. The purpose of this study is to identify the strategies employed by the Mhira Cake Birthday Cake Shop in every sales or promotional activity to attract customer interest, as well as to analyze these strategies from the perspective of Islamic marketing principles. This research is classified as field research, in which the writer directly visited the location—Mhira Cake Birthday Cake Shop—to obtain accurate data, employing a qualitative research approach. The primary informant in this study was the owner of Mhira Cake, while supporting informants included the shop’s customers. Data collection techniques included observation, interviews, and documentation. The collected data were then processed and analyzed using a descriptive qualitative method. The results of this study show that Mhira Cake employs marketing strategies through product, pricing, promotion, and location. The marketing methods used include offering affordable prices for the products sold. From the perspective of Islamic economics, it can be concluded that the marketing strategies implemented by Mhira Cake are in accordance with Islamic marketing principles. The shop operates its business based on values of honesty and fairness and applies characteristics aligned with Islamic marketing ethics. Additionally, in practice, the business incorporates ethical business conduct by demonstrating the traits of shiddiq (truthfulness), amanah (trustworthiness), tabligh (transparency in communication), and fathonah (wisdom). The business is run with a commitment to integrity in every aspect.

With the existence of online marketing platforms such as TikTok stores that have a significant impact on people's lives and offer various sales features, digital development is currently expanding. Ummicha Store in Kalen Village, Dalanggu District, Mojokerto Regency, became the location of the study. The purpose of this study was to determine the effect of product design, online customer reviews, and marketing content on purchasing decisions at the Ummicha store. The sample in this study was 140 people, with four variables, namely Product Design (X3), Marketing Content (X1), Online Customer Review (X2), and Purchase Decision (Y1). The population of this study were customers or visitors to the Ummicha store in Kalen Village, Dalanggu District, Mojokerto Regency. The calculated F value of the study was 43.604, which is greater than the F table of 2.671 with a significance level of 5% and a significance level of 0.000. Therefore, it can be concluded that the variables Marketing Content, Online Customer Review, and Product Design on Purchasing Decisions have a significant influence on the purchasing decisions of Ummicha store customers. In the multiple linear regression analysis test of this study, the equation Y = 3.868 + 0.194 X1 + 0.466 X2 + 0.309 X3 was found. After the hypothesis was tested, it was found that purchasing decisions were significantly influenced by all independent variables with a significance value of less than 0.05.

At this time the coffee shop business is growing in various cities, the phenomenon of the mushrooming of cafes in Indonesia has become a common sight in various big cities to small cities, one of which is the city of Sidoarjo. Coffee shops not only function as a place to enjoy coffee drinks, but also become a social space for young people, especially generation Z. As in the city of Sidoarjo as one of the cities with quite rapid cafe growth, cafes that are always crowded with visitors because of the live music that is the hallmark of the cafe. In supporting this research, the method used is a quantitative approach method, with data collection techniques in this study being questionnaires. the results of the study showed that the live music variable had a significant effect on purchasing decisions, the store atmosphere variable had a significant effect on purchasing decisions, and also the social media marketing variable had a significant effect on purchasing decisions, in this case merci cafe must continue to pay attention to the needs of gen z by always maintaining live music facilities, and paying more attention to the cafe atmosphere to marketing on social media.

The purpose of this study is to determine the influence of Digital Marketing and Ticket Prices on Visit Decisions with the Customer Review moderation variable at the Sounds of Downtown Surabaya Concert. This study uses a quantitative method with a strategy using a survey, which has a total of 100 respondents with the result of distributing an e-questionnaire using a non-probability sampling technique with incidental sampling as the method. The analysis was carried out using statistical methods used to test the direct influence and moderation between the variables. This study shows that Digital Marketing has a significant effect on Visit Decisions with a significance value of 0.000. Likewise, the Ticket Price has an effect with a significance value of 0.034. The Customer Review variable was unable to moderate the influence of Digital Marketing and Ticket Prices on Visit Decisions with significance values of 0.097 and 0.667, respectively. With this research, it can be emphasized that Digital Marketing and Ticket Prices are able to drive Visit Decisions compared to Customer Reviews. Therefore, it is highly recommended for entrepreneurs who are already running a business in the entertainment/event industri or who are just starting out to encourage the optimization of Digital Marketing and periodically review the effectiveness of Ticket Prices and pay attention to the use of Customer Reviews in practice to motivate potential consumers or potential consumers.

This study aims to analyze the community-based sustainable tourism development in Sukarara Tourism Village, Central Lombok Regency. In the context of the NTB regional government's initiative to promote 99 tourism villages, this research employs a qualitative method with a case study approach to explore the role of the community in preserving local culture, enhancing the economy, and protecting the environment. The results of this study show that the collaboration between the community and the government in Sukarara Tourism Village has created sustainable and inclusive tourism, positively impacting both the community and the environment. The village government emphasizes the importance of preserving the ikat weaving tradition and effective environmental management, despite facing challenges related to infrastructure and human resource skills. Community involvement through Pokdarwis groups is crucial in planning and implementing tourism activities. Innovations in local product development, such as handicrafts and traditional foods, are optimized through effective training and promotion. The community also provides tourism services, including homestays and local guides, to enhance visitor experiences. Community involvement in decision-making through village meetings ensures that tourism policies reflect local needs. Environmental preservation is carried out through cleanup programs and education for tourists, while infrastructure development is improved with community participation. With a collaborative approach, Sukarara Tourism Village can become a successful example of sustainable tourism that benefits future generations.

Gedong Songo Temple is a Hindu cultural relic from the Sanjaya Dynasty era which was discovered in 1804 and is located at an altitude of 1,220 to 1,310 meters above sea level. The Minister of Education and Culture designated Gedong Songo Temple as a National Ranked Cultural Heritage Area in 2015 whose preservation must be maintained, including preserving the natural beauty around the Gedong Songo Temple area. This research is to explain  the influence of promotional policies and entrance ticket prices on tourists' decisions to visit the Gedong Songo Temple tourist attraction in Semarang Regency. This type of explanatory research The population in the research was all people who visited the Gedong Songo tourist attraction, Semarang Regency using non-random sampling techniques using incidental sampling and data collection techniques using question nairesvia Google Forms. Meanwhile, hypothesis testing uses statistical The results of the research are (1) The promotion policies with a score of 65.65% and X1Y correlation coefficient show a value of 0.658, indicating a positive coefficient direction. (2) The ticket price enters with a score of 77.77%% and the results of the X2Y correlation coefficient showa value of 0.660, indicating a positive coefficient direction. (3) The hypothesis states that there is an influence of promotional policies and entrance ticket prices on the decision to visit the Gedong Songo Temple tourist attraction, is "accepted". The suggestions in this research are 1) the Semarang Regency Government should promote the Gedong SongoTemple tourist attraction more frequently,2) theSemarang Regency Government needs to improve the existing facilities at the Gedong Songo Temple.  

Background: The importance of hospitals in addressing maternal and infant health issues, particularly in reducing the Infant Mortality Rate (IMR). Objective: To describe the incidence of mortality in infants aged 0-11 months at RSUD Kabupaten Kediri during the first to third quarters of 2024.  Method: A descriptive study with a retrospective approach to 50 medical records of infant patients. Results: From 1,908 inpatient visits, there were 50 infant deaths. The characteristics of the deceased infants included a birth weight of 1,500-2,500 grams (46%), an age of 0-6 days (52%), a majority being male (56%), and originating from Pare District (27%). The leading diagnosis for mortality was Low Birth Weight (LBW) (36%), with the majority of mothers aged 20-35 years (74%). The IMR at RSUD Kabupaten Kediri during this period was 27 per 1,000 live births. Conclusion and Recommendations: In the first to third quarters of 2024, RSUD Kabupaten Kediri recorded 1,858 live births and 50 infant deaths aged 0-11 months, with an infant mortality rate of 27 per 1,000 live births, predominantly among infants with low birth weight, with the highest mortality occurring at 0-6 days of age, and most cases originating from Pare District. There is a need for monitoring high-risk infants, particularly those with LBW and male infants, as well as education for high-risk pregnant women during pregnancy, and routine calculation of infant mortality rates every quarter as a basis for decision-making.    

Background: Women's choice of long-term contraceptive methods (LTCM) is influenced by factors such as counseling, knowledge, and healthcare access. Midwife visits play a key role in providing information and guidance on family planning, including LTCMs like implants, IUDs, and sterilization. Previous studies have shown that healthcare provider interaction enhances awareness and decision-making regarding contraception. However, many women still face barriers, including misinformation, fear of side effects, and cultural beliefs. Understanding how midwife visits shape contraceptive choices is essential for improving maternal and child health outcomes, reducing unintended pregnancies, and supporting family planning programs. Objective: This study aimed to analyze the impact of midwife visits on women’s choice of LTCMs in the reproductive age group. Methods: A quantitative, observational study with a cross-sectional design was conducted with 30 women who had received at least one midwife visit. Data were collected through structured interviews and family planning record reviews. The Wilcoxon signed-rank test examined the relationship between midwife visits and LTCM choices, with a significance level set at p < 0.05. Results: All participants received midwife visits. 20 (90%) chose LTCMs, while 10 (10%) opted for short-term methods. Statistical analysis revealed a significant relationship between midwife visits and LTCM choice (p = 0.000). Conclusion: Midwife visits significantly influence women’s choice of LTCMs, improving knowledge and decision-making. Strengthening midwife outreach can increase LTCM uptake and enhance family planning strategies.

A queue is a condition where there is a delay in service due to busy service activity. Queues can occur at places that provide services, one of which is at places that provide food and beverage services. The fast food trend is growing rapidly. One of the restaurants providing fast food is Wizzmie Jimbaran. Queuing theory is used to determine optimization in decision making in queuing systems. This research purposed to determine the theory and queuing system, birth and death in queuing theory, queuing system model, the probability that there are zero people in the system, average arrival rate, average level of service to visitors, and to find out optimality of the queuing system at Wizzmie Jimbaran. From the results, it was found that a birth and death process occurred at Wizzmie Jimbaran queuing process with the M/M/3 queuing model and First In First Out (FIFO) service discipline. The average level of consumers waiting in queue  is 1-3 queues. With the system utility level  ranging at intervals that are not much different and the probability that there are zero people in the system recorded is less than 1. The time required for visitors in the system  is 2-5 minutes and the time required for visitors in the queue  is 1-5 minutes.  

Word-of-Mouth (WOM) communication plays a vital role in shaping the perception of tourism destinations and significantly influences tourists' decision-making processes. This is particularly true for Generation Z, a demographic cohort characterized by their high digital literacy, constant connectivity, and strong preference for authentic and unique experiences. Generation Z travelers tend to rely heavily on WOM, both traditional and digital (e-WOM), when selecting travel destinations, as they value peer recommendations over conventional advertising. One of the destinations that has gained popularity among this generation is Pantai Indah Kapuk (PIK), a rapidly developing coastal area known for its vibrant atmosphere, modern attractions, and aesthetic appeal suitable for social media sharing.This study aims to examine the impact of WOM communication on the satisfaction and overall tourism experience of Generation Z visitors at PIK. The research adopts a quantitative approach using survey methods to collect data from Generation Z tourists who have visited PIK. Variables measured include the source and credibility of WOM, the influence of WOM on decision-making, perceived value, satisfaction, and the quality of the tourism experience.The findings are expected to provide insights into how WOM shapes tourist behavior, enhances destination satisfaction, and contributes to memorable tourism experiences among Generation Z. Furthermore, the study aims to offer recommendations for destination marketers and tourism stakeholders to effectively leverage WOM as a strategic tool in promoting destinations and engaging young travelers in meaningful ways.

This study aims to find out and analyze the Marketing Strategy of Event Marketing and Cross Selling on the Increase in Sales and Purchase Decisions on the product Keke Busana in Lamongan. The type of research used is quantitative descriptive. The population in this study is all visitors and customers who make purchases at the Keke Jetis Lamongan Terrace. The sampling method used in this study was random sampling of 86 respondents. The data analysis methods used in this study are  validity test, reliability test, classical assumption test, multiple linear regression analysis, determination coefficient test, t test and f test with the help of SPSS version 29. The results of this study show that there is a partially significant positive influence between the variables  of Event Marketing, Cross Selling on Sales Increase and Purchase Decisions of Keke Clothing products in Lamongan with the t value calculated > t table (t calculate X1 against Y1 = 2,647, X2 against Y1 = 5,800, while t calculate X1 against Y2 = 3,716 and X2 against Y2 = 4,917). Simultaneously, there was a significant positive influence between the variables of event marketing and cross selling on Y1 with  an F value of  54,970 > Ftable 4.87, and on Y2 = 56,066 >Ftable 4.87.In this study, the Cross Selling  variable has the most dominant influence on the Increase in Sales and Purchase Decisions of Keke Busana products in Lamongan.

This study analyzes the influence of Electronic Word of Mouth (eWOM) and destination image on visit intention and decision to Sebalang Beach, South Lampung. With tourists increasingly relying on online reviews, understanding these relationships is essential for effective destination marketing. The research addresses the issue of how eWOM and destination image affect tourists' decisions, aiming to provide insights for tourism stakeholders. A quantitative approach was used, employing a survey method with purposive sampling of 110 respondents who have visited or intended to visit Sebalang Beach. Data were analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS) to test the proposed hypotheses. Findings indicate that destination image significantly influences visit intention and visit decisions, while visit intention also mediates the effect of destination image on visit decisions. However, eWOM does not have a significant impact on visit intention or visit decisions, and visit intention does not mediate the relationship between eWOM and visit decisions. These results suggest the importance of strengthening online promotional strategies and enhancing the positive image of Sebalang Beach. Encouraging content creation on social media and collaborating with influencers can effectively increase engagement and attract visitors. This study offers practical recommendations for tourism stakeholders to optimize Sebalang Beach’s potential and enhance its competitiveness as a tourist destination.

This research aims to find out how much influence price and digital marketing have on consumer satisfaction with the decision to visit as an intervening variable at Puncak Lawang. The method used was accidental sampling, namely visitors to Puncak Lawang. The research results showed that: there is an influence of price on the decision to visit, digital marketing has a significant positive influence on the decision to visit, price has a positive and insignificant influence on consumer satisfaction, digital marketing has a significant positive influence on consumer satisfaction, the decision to visit has a significant positive influence on customer satisfaction, price has a positive and significant influence on consumer satisfaction through the decision to visit as an intervening variable, digital marketing has a positive and insignificant influence on consumer satisfaction through the decision to visit as an intervening variable at Puncak Lawang.

The development of information systems today is very fast and rapid, one form of information system that is easy to develop is web-based. The use of information systems in the medical world is very much, but there are still some who have not utilised these information systems to help the work of a medical staff, especially in helping the development of mental health. The system used to help improve mental health at Dr Muhammad Zein Hospital is currently still conventional, namely face-to-face between medical personnel and patients, which makes adolescents who have problems with their mental health have various reasons not to visit a psychiatrist. This web-based adolescent mental health screening application is designed using the php programming language, MySQL database and a decision-making system using the Analytic Hierarchy Process (AHP) method. By implementing this Web-based Adolescent Mental Health Screening Application Using the Analytic Hierarchy Process (AHP) Method, it is hoped that it can help adolescents to know their mental health independently and provide information and education about mental health disorders.

As time goes by, the combination of store atmosphere, service quality and visual merchandising has become an important factor for cafe business owners and customers in choosing a place to gather and chat over coffee.  This research aims to analyze the influence of store atmosphere, service quality and visual merchandising on purchasing decisions for Mr. customers. K cafe BSB City Semarang. The population in this study were all customers who visited using a non-random sampling technique, totaling 96 respondents using accidental sampling. As for collecting data by distributing questionnaires to respondents who happen to be found. The results of the analysis show that store atmosphere and service quality have a positive and significant effect on purchasing decisions, while visual merchandising has a negative and insignificant effect on purchasing decisions.

E-Court is a court instrument in seeking legal certainty so that cases can be resolved quickly. The scope of E-court includes online case registration (e-filling), online estimation of case costs (e-skum), online payment of downpayment (e-payment), online summons of parties (e-summons) and online hearings (e-litigation) by sending court documents (Replik, Duplik, Conclusion, Answer). The focus that will be discussed in this scientific work includes first, how to read the judge’s decision via E-court. Second, how to apply the principle of hearings open to the public via E-court. To facilitate understanding in this research, researchers used a Normative Juridical research method with a Legislative approach. The data colletion technique carried out by the researcher was by identifying and analyzing statutory regulations, namely PERMA Number 1 Of 2019. The results of the research carried out by the researcher can be concluded that first, the application of the principle of open to the public hearings is appropriate and reflects the applicable statutory regulations. And will still be implemented, but with several restrictions on the number of court visitors and the distance between visitors. Second, regarding the reading of the judge’s decision via e-court, it is legally considered to have been attended by the parties and carried out in a trial open to the public. And has legal force and legal consequences.

A hotel is one of the places needed as lodging facilities. The selection of a hotel is indispensable to the goals and needs of the visitor. In addition, a strategic location and a comfortable atmosphere are also considerations. The lack of information about hotels is one of the problems for visitors when it comes to a city to determine the desired hotel. This study develops a Decision Support System (SPK) to choose the best hotel in Medan City using the Outranking RElation Sorting method on basis of Threshold Exploration (ORESTE). This system is designed to assist visitors in choosing a hotel that meets the desired criteria. The Outranking RElation Sorting method on basis of Threshold Exploration (ORESTE) is used to determine the weight of each attribute and perform alternative ranking of hotels. In this study, the criteria used include the type of hotel, location, facilities, service and price. This system is expected to help visitors in making more precise and objective decisions. The results of the study show that this SPK system can help visitors in choosing the best hotel that suits their needs.

This research aims to analyze the influence of viral marketing and tourist facilities on the decision to visit the Al-Jabar Mosque in Bandung. In today's digital era, viral marketing plays an important role in influencing the perceptions and interests of potential tourists through content that is quickly distributed on social media. On the other hand, adequate tourist facilities are a crucial factor that can increase satisfaction and encourage visitors to come or return to the Al-Jabar Mosque in Bandung. This research used a quantitative method with a survey approach involving 53 respondents who had visited the Al-Jabar Mosque in Bandung. Data analysis was carried out using multiple linear regression to measure the influence of the independent variables (viral marketing and tourist facilities) on the attachment variable (decision to visit). The research results show that viral marketing and tourist facilities simultaneously and partially have a positive and significant effect on the decision to visit. The aim of this research can be used by the management of the Al-Jabar Bandung Mosque in designing effective promotional strategies and improving the quality of facilities to attract more visitors to worship and travel.