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M Riski Qisthiano; Doni Pramana

Faedah : Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia 2023 FKIP, Universitas Palangka Raya

This research analyzes the potential for collaboration with graphic design platform Canva to generate promotional advantages for local businesses in the digital era and their impact on local economic growth. Amidst dynamic changes in consumer behavior and marketing trends, promotion is the key to local business success. Canva offers a solution for creating visually appealing content with minimal design skills, making it relevant for users of all backgrounds. This research deepens the understanding of the effectiveness of promotional campaigns, increased brand visibility, and higher audience engagement through the use of Canva. However, this research also considers the limitations in using this platform, including the risk of uniform content that is less unique. The practical implications of this research are to guide local businesses in designing more effective promotions through the Canva platform, increasing interaction with consumers, and contributing to local economic growth. With a focus on the Canva collaboration, this research provides insight into how this graphic design platform can become a strategic tool in achieving business promotion and development goals in the digital age.

Salsabilla Prabawati Hariyono; Jojok Dwiridotjahjono

Jurnal Pelayanan Hubungan Masyarakat 2023 International Forum of Researchers and Lecturers

In this day and age, people of all ages are very familiar with digital technology. The right application of digital technology can provide benefits for its users. One of them is by creating marketing for business products and services organized by UMKM using digital technology. However, due to a lack of understanding and training, UMKM business owners have not made the best use of the internet to assist their operations. Digital marketing, which aims to advertise or promote products and services using online media to reach a larger target market, is one way to use the internet in company management. Foodstuffs are the only goods produced by UMKM owned by business actors in Rembang Village and marketing is only carried out through direct sales by door to door or face to face. It is difficult to reach a larger target market. Therefore, providing training and directing the use of digital marketing can help MSME players in increasing the capacity of UMKM entrepreneurs to utilize digital marketing.

Agus Bahrudin; Susetyo Arief Hidayat

Public Service And Governance Journal 2023 Universitas 17 Agustus 1945 Semarang

The application of good governance in public services in the district is expected to create a government system that is more responsive, accountable and oriented to the interests of the community. This study aims to determine the application of the principles of good governance in public services in the East Semarang District Office of Semarang City as well as to find out the supporting and inhibiting factors. The research method used is descriptive qualitative with data collection techniques through in-depth interviews with informants, namely the district head, service section head and service users. The results of the study show that the principles of accountability have been implemented through coordination, program outreach, effective communication, officer competence, commitment, honesty and democracy, the principles of transparency have been implemented through information disclosure and easy access to services, democratic principles have been implemented through the involvement of officers, accountability, integrity, following up on public complaints and a straightforward mechanism. The application of the principle of the Rule of Law is carried out by providing services to the public that are fair and do not discriminate, employees carry out their duties in accordance with existing rules. Factors supporting the implementation of good governance in the East Semarang District Office are effective communication; adequate resources; disposition shows honesty, commitment, and democracy; The bureaucratic structure is reflected in the program implementation mechanism according to the Standard Operating Procedure (SOP) and is easy to understand as stated in the program/policy guidelines and implementing organizational structure. The obstacles are the lack of understanding by the apparatus of the principles of Good Governance, inadequate facilities and lack of discipline by the apparatus during working hours and the lack of community participation.

Nurcahyawati Lestari; Sarwo Edy; Inas Sany Muyassaroh

Harmoni: Jurnal Ilmu Komunikasi dan Sosial 2023 International Forum of Researchers and Lecturers

Social media is a digital platform that facilitates online social activities for users, including communication, interaction, and content creation such as writing, videos, or photos. Information shared on social media can reach a wide audience and be accessed by users globally within a short period, typically within 24 hours. Popular examples of social media platforms include Instagram and TikTok. This research is grounded in New Media theory and Social Learning Theory. These theories align with the hypothesis of the study, particularly in understanding digital data controlled by software, such as social media platforms, and how exposure to social media content can influence behavior, as outlined in the Social Learning Theory. The study focuses on observing imitative behavior among students at Al-Irsyad High School in Tegal City. The research adopts a quantitative approach, specifically descriptive research. Through data analysis, the researchers were able to confirm the hypothesis using the Pearson Product Moment Test or correlation analysis. The findings indicate a positive correlation with a strong degree of association, supporting the hypothesis.

Siti Imaniatul Muflihatin; Faridatun Najiyah

Perspektif: Jurnal Pendidikan dan Ilmu Bahasa 2023 STAI YPIQ BAUBAU, SULAWESI TENGGARA

In an interaction, language has an important role as a communication medium to increase interaction between individuals for a creative, innovative, adaptive life in understanding the values ​​and norms that exist in society. Language learning is the starting point in mastering a particular language. Speaking skills (maharat al-kalam) are one of the skills that must be achieved in learning Arabic. Speaking is the ability to express articulatory sounds or words to express thoughts in the form of ideas, opinions, desires or feelings to a conversation partner. Use of media Social media in the global era has become a basic need for individuals or groups who do it online to interact with each other without being limited by space and time as a form of technological progress during the Covid-19 pandemic. Social media in the world of education is functionally conditioned as a form of collaboration, friendliness and creativity of its users. Social media supports learning materials to strengthen learning materials at the educational level, including at tertiary institutions.

Ahmad Julianto; Zaitun Qamariah

This study discusses the negative impact of YouTube on learning English. This is due to advances in technology and information that have caused many users to use applications, one of which is YouTube which is used as a learning medium, but they are not aware of the effects that will occur if they cannot regulate what they use. they see or hear. Literature research was used in writing this article, which includes collection and analysis from various sources, such as documents, books (e-books), research journals, and other related online articles. After collecting the necessary data, the author reads and documents sources that relate to the topics discussed. The results of the study show that there are many negative impacts of YouTube that arise because of a lack of understanding in selecting quality English learning materials.

Bella Dwi Ari Puspita K; Renata Maulita Wijaya; Anita Eka Pratiwi; Afifah Yusfi Rahmalia; Maylizza Putri Dyansyah

Jurnal Pengabdian Masyarakat Nusantara (Pengabmas Nusantara) 2023 Universitas Muhammadiyah Manado

Micro, small and medium enterprises (MSMEs) do not understand the importance of accountability, they have not been able to prepare financial reports based on financial accounting standards for micro, small and medium enterprises (SAK EMKM), and the use of digital technology in preparing financial reports has not been properly utilized by business actors. MSMEs. This community service activity aims to increase the perceptions of MSMEs in Cupak Village, Ngusikan District, Jombang Regency, East Java Province regarding the urgency of financial accountability for the business being carried out along with literacy in implementing SAK EMKM using digital, user-friendly accounting media. The method uses lectures, training and mentoring, the objects of community service activities are MSMEs actors in Cupak Village, Ngusikan District, Jombang Regency, East Java Province. The results achieved from this activity are increased understanding of the importance of business accountability and the implementation of financial records in accordance with SAK EMKM with user friendly digital accounting media. The mentoring fund training program makes MSMEs actors in Cupak Jombang understand the importance of accountability, this mentoring program makes MSMEs actors familiar with digital accounting information systems.

Afifah, Haya; Afifah, Haya; Jasmien, Laila; Qisthi, Miizan; Ihsan, Raka +1 more

EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS 2023 LPPM Universitas Sains dan Teknologi Komputer

This study aims to analyze the effect of digital marketing and the ease of use of the Shopee marketplace platform on the buying interest of digital business students. In an increasingly advanced digital era, digital marketing and the use of marketplace platforms have become important factors in influencing consumer behavior, including students. This research involved digital business student respondents who actively use the Shopee marketplace platform. The data collection method was carried out through an online survey using a structured questionnaire. Digital marketing variables and platform ease of use are measured using a Likert scale. The collected data were then analyzed using regression analysis techniques. The findings of this study indicate that digital marketing significantly and profitably influences the purchase intention of students studying digital business. Student buying interest can be increased using efficient digital marketing techniques including social media, online advertising and related content. In addition, research findings show that student buying interest is positively and significantly influenced by the ease of use of the Shopee marketplace platform. Students are more likely to be interested and interested in transacting through platforms that are easy to use, have intuitive navigation and easy payment procedures. In conclusion, digital marketing and the ease of use of the Shopee marketplace platform have had a major impact on the buying interest of students studying digital business. The results of this study provide a better understanding of the factors that influence student buying behavior in the context of digital business. These findings can serve as guidelines for companies or online sellers in designing effective marketing strategies and improving the user experience on the marketplace platform. Keywords: digital marketing, ease of use, purchase intention.   

Becdivanto Trianjas Hutomo Aji; Reni Yendrawati

Jurnal Akuntan Publik 2023 International Forum of Researchers and Lecturers

Society demands public sector organizations to be able to manage public services and provide them in an accountable, participative and transparent manner. SAKTI or Institutional Level Financial Application System is an application that is used as a means of work units in supporting the implementation of SPAN to carry out financial management which includes the planning stages to budget accountability. The purpose of this research is to observe how SAKTI works and to analyze the system, with the implications of whether it provides convenience in the performance of work units of government agencies. This type of research is descriptive qualitative and the method for collecting data used is direct observation with field research and library research, and the information will be filtered through descriptive analysis methods. The research results that have been achieved are that SAKTI is a new effectiveness. The advantage of using SAKTI is that it has an open platform, so it can be accessed anywhere and anytime, and provides efficient integration. Weaknesses in the use of SAKTI is the user's understanding in technical operations, so it requires sufficient training and another deficiency is the internal control of the organization. The conclusion of this research is that in the era of technology that pressures society for optimal and in-depth digital understanding. Suggestions by the author are to integrate a digital concept in the work system of the work unit, more understanding is needed so that it does not become an obstacle.

Agus Mawarni Harefa

Sinar Kasih: Jurnal Pendidikan Agama dan Filsafat 2023 Sekolah Tinggi Teologi Injili Arastamar (SETIA) Ngabang

The development of human life today has been significantly influenced by the rapid advancement of technology. Behind the convenience and advancement of technology, it is not uncommon to have an unfavorable impact on its users. Nowadays, not a few children and teenagers are trapped in gadget abuse, for example; visiting pornographic sites and forgetting time to study because of addiction to online games. These events often result in the degradation of the child's character and spirituality. In addition, other factors that make children less controlled in using gadgets are due to the presence of some parents who do not provide guidance to children regarding the use of gadgets properly and regularly. The purpose of this writing is to explain the existence of Sunday school teachers in providing guidance and direction to increase Sunday school children's understanding of the use of gadgets by providing parenting guidance, teaching slowly the benefits of gadgets, utilizing the parental control features available on gadgets and determining sanctions for children if they violate the boundaries that have been given. The method used in writing this article is a qualitative method and a literature research approach. The results received in this study are that the more existence of Sunday school teachers in increasing the digital quotient for children, the more responsible Sunday school children will be for the gadgets they have.

Rekno Sulandjari; Retno Djohar Juliani; Agustien Zulaidah; Fitri Darayani

Jurnal MIMBAR ADMINISTRASI 2023 Universitas 17 Agustus 1945

The era of media convergence makes life easier with the adoption of knowledge through online media. In addition to obtaining various information, online media also has a significant contribution in changing the behavior of its users in responding to a phenomenon in everyday life. Especially women whose roles in this era of media convergence are increasingly complex. He not only acts as the head of the household, but sometimes his role is also as the head of the family to make a basic living or just as a breadwinner to support household life. In addition, responding to the phenomenon of domestic violence that is often found in the news, makes women try to also contribute to maintaining the integrity of their household by minimizing this phenomenon in their family. Various efforts have been made, one of which is to increase understanding of domestic violence itself. Through digital literacy, it is hoped that apart from having their own understanding of domestic violence, they can also share this information with their own environment and family. So you can anticipate it if it hasn't happened yet, and minimize it if it does happen without realizing it.The phenomenon of women in the category of always doing digital literacy in using online media is 66.93%. This is almost entirely dominated by women empowerment activists in RW XIII Pucang Gading Housing. Where besides having activities outside the home as an employee, educator, NGO member, businessman, doctor and so on, they are also very responsive to the importance of gender equality in running a household life. While the results of research to adopt knowledge and understanding of digital literacy regarding steps that can be anticipated to minimize the phenomenon of domestic violence obtained results of 61.66%. One of them is that women must also be economically independent and have positive activities in order to increase welfare for the family. Thus, respect arises from the partner to put more effort into efforts to achieve in activities to seek economic sufficiency for the needs of the family which is increasing from time to time. In this study, the final results showed that there was a positive relationship between online digital media literacy and the phenomenon of domestic violence by 58.12% of respondents who had high digital literacy in online media also had a household life that was quite harmonious, far from the various categories that caused the phenomenon of domestic violence.