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This research aims to examine the application, obstacles and benefits of Artificial Intelligence ChatGPT on the effectiveness of social media marketing using the Attention, Interest, Desire, Action (AIDA) model approach, especially on the Cuci Shoes Kelen Instagram account. The background to this research is the Industrial Revolution 4.0 which has created an era of digital technology with a high number of internet users in Indonesia, even though digital understanding and literacy is still low. This research uses descriptive qualitative methods by collecting data through virtual ethnography and interviews. The research subjects consisted of two owners of "Cuci Shoes Kelen," namely DB and FP, while the research object was the use of Artificial Intelligence ChatGPT in this account. The results of the first research showed that the application of Artificial Intelligence ChatGPT with the AIDA model approach on the Instagram account "Cuci Shoes Kelen" resulted in improvements in all aspects measured. Therefore, the marketing and promotional content produced by ChatGPT can increase the effectiveness of social media marketing. The results of the second research show that there are obstacles in implementing ChatGPT Artificial Intelligence, especially in new users' understanding of the types of questions that should be asked to ChatGPT, and also the limited information in ChatGPT version 3.5. However, benefits include ChatGPT's ability to provide promotional strategy recommendations that comply with AIDA concepts and detailed guidance for their implementation.    

This research was motivated by the small number of customers at the Rahn Tasjily Agreement at Pegadaian UPS Manggis Bukittinggi. The purpose of this research is to find out how the Rahn Tasjily Agreement is implemented at the UPS Manggis Bukittinggi pawnshop and also to find out the obstacles faced in implementing the Rahn Tasjily Agreement. This research includes field study research with qualitative descriptive methods, and uses primary and secondary data sources, as well as data collection techniques through interviews, observation and documentation. The research results obtained by the author after analyzing the data are the marketing strategy implemented by the UPS Manggis Bukittinggi pawnshop in implementing the Rahn Tasjily Agreement, namely by using Crossselling, Upselling, Literacy. The pricing strategy is good. The implementation of the contract is also good, where the product is made to help people who want to borrow money for business capital, but in terms of promotion it is not optimal. The obstacles faced by the UPS Manggis Bukittinggi pawnshop in implementing the Rahn Tasjily Agreement are limited marketing time, inadequate promotional facilities and a lack of public understanding of the Rahn Tasjily Agreement.  

The fundraising strategy at Lembaga Amil Zakat is a way and effort to influence the community. The purpose of this study is to find out how effective the implementation of digital fundraising strategies is, how digital fundraising strategies are and what are the supporting and inhibiting factors of digital fundraising strategies in increasing the number of muzakki. The method used in this study is qualitative descriptive. The results of this study are known that the effectiveness of the digital fundraising strategy implemented by LAZ OPSEZI has been optimally distributed to mustahik and digital fundraising strategies, namely: Promotion is carried out digitally in order to continue to increase the number of muzakki, such as Q-RIS, Transfer, Zakat Features to facilitate in carrying out Zakat, infak and alms. However, at LAZ OPSEZI muzakki there are still many offline or pick up zakat. One of the supporting factors is the legality of LAZ OPSEZI, and the obstacle is that there are still many who do ZIS offline because they lack understanding in digital form.  

This community outreach initiative is driven by the limited awareness among the community regarding the abundant breadfruit potential thriving in the city of Ambon, which serves as an attractive resource for supporting tourism and providing a positive economic impact on the local population. Breadfruit trees are widespread along the streets and in residents' yards, possessing significant historical value for the people of Ambon. Breadfruit has long been an integral part of Ambonese culture and traditions. Consequently, empowering the community through socialization and holistic training methods is of utmost importance. This project was conducted in the village of Latuhalat, Nusaniwe District, Ambon City, Maluku Province, and was attended by local government officials, community leaders, community groups who own breadfruit trees, as well as entrepreneurs/producers and sellers of breadfruit-based products. The project progressed smoothly and effectively, resulting in increased participant understanding and knowledge, fostering awareness about the promotion and marketing of breadfruit products, and further enhancing the community's ability to manage the local breadfruit potential in support of sustainable tourism development.

Promotion is a marketing activity that can increase buying interest or influence someone to buy a product and can be an important part of branding a product. One of the products that needs to be increased in promotion is the product of peep craftsmen in Nyatnyono village. Service activities carried out by conducting outreach about promotions and the use of technology in creating promotional content. The activities that have been carried out show that there is an understanding of promotion and use of smartphones for creating content and carrying out promotional activities on social media.

The purpose of this research is to understand and provide an understanding regarding the influence of promotion and product innovation on buying interest of Honda Scoopy at PT. Tunas Dwipa Matra Diwek, Jombang. This study applies a quantitative approach. This study utilizes a saturated sample to sample the entire population, which consists of 68 respondents. Studies show that: (1) Promotion has a positive and significant influence on the intention to buy a Honda Scoopy at PT. Tunas Dwipa Matra Diwek, Jombang. (2) Product innovation has a positive and significant influence on the intention to buy a Honda Scoopy at PT Tunas Dwipa Matra Diwek, Jombang. (3) Product Promotion and Innovation simultaneously have a positive and significant influence on the intention to buy Honda Scoopy at PT. Tunas Dwipa Matra Diwek, Jombang.  

The aim of this research is to analyze the simultaneous significant influence of salary and incentives on employee work productivity in the Promotions Division of CV. Lentera Galuh R Tasikmalaya. Salary has a significant partial influence on employee work productivity in the Promotions Division of CV. Lentera Galuh R Tasikmalaya, while Incentives also have a significant partial influence on employee work productivity in the same division. The research method used in this study is a quantitative method with a causal associative analysis approach. The research sample consists of 39 employees of CV. Lentera Galuh R Tasikmalaya. Data were collected through questionnaires distributed to employees in the division. The analytical tool used in this research is multiple regression analysis conducted using SPSS 25.0. The research results indicate that Salary has a classification of Very Strong, Incentives have a classification of Very Strong, while Employee Work Productivity also has a Very Strong classification. The findings of this study are expected to provide a better understanding of the influence of salary and incentives on employee work productivity in CV. Lentera Galuh R Tasikmalaya and offer recommendations to the management for enhancing employee performance and productivity.

The education of the Quran plays a key role in shaping the character, morality, and spirituality of individual Muslims. The vision of Quranic education extends beyond the mere understanding of the text, encompassing the introduction and application of Islamic values in everyday life. Contextualizing the vision of Quranic education involves an effort to comprehend and apply the teachings of the Quran in varying contexts of time and place. This article explores how the vision of Quranic education can be integrated and developed within educational institutions through a qualitative descriptive approach and literature review. The findings indicate that Quranic education involves not only understanding the text, but also the practice of Islamic ethics, the cultivation of noble virtues, the teaching of Arabic language, exegesis, hadith, and the study of the historical and cultural context in which the Quran was revealed. The integration of Quranic teachings into educational curricula, interactive teaching methods, character development, and the promotion of social awareness and inclusive education are crucial strategies in implementing the vision of Quranic education within educational institutions. Through these measures, Quranic education can shape a generation of Muslims with strong religious knowledge, virtuous character, and the ability to contribute positively to society as a whole.

This research was carried out based on data saying that Elzatta in the period from year to year experienced an increase in percentage as the brand with the best quality, it's just that in 2019 it experienced a slight decrease in numbers, this might have been due to the Covid-19 pandemic that hit the Indonesian nation at that time and of course slightly affected the brand process at Elzatta. Thus, based on the results of the initial observations and analysis above, which found a uniqueness in Elzatta using a sharia marketing strategy for their products, the researcher was compelled to describe this phenomenon, namely related to the Islamic marketing strategy implemented by the Elzatta store so that it continues to exist in the face of real world business competition This research uses a type of qualitative research by using data collection methods in the form of observations, interviews, and documentation. The technique of analyzing the data is by filtering the data, presenting the data, and cross-checking the data. While testing the validity of the data is done using triangulation techniques. The results of this study found that: 1. Elzatta's product sharia marketing strategy was carried out with three main strategies, namely: (1) Market segmentation; (2) Targeting and Positioning; and (3) combination strategy which includes: strategy in maintaining the product; price range strategy; strategy in choosing a point of sale; strategy in the field of product promotion; strategy in HR management; strategy in the easy shopping process; strategy in the marketing process through social media. 2. Supporting factors for the sharia marketing strategy for Elzatta products are due to several factors, namely: Maintaining service quality; Understanding customer needs and company needs through SWOT analysis; Neat employee appearance; Responsiveness in helping customers online/offline; Providing supplies/training to employees/SPG; Sensitivity to the development of global business competition. 3. The inhibiting factors for Elzatta's sharia marketing strategy are internal and external factors. Internal reasons, including: capital, promotion constraints in the field. Meanwhile, these external factors include: price competition and the promotion strategy of Elzatta Jambi's competitors.

This research analyzes the potential for collaboration with graphic design platform Canva to generate promotional advantages for local businesses in the digital era and their impact on local economic growth. Amidst dynamic changes in consumer behavior and marketing trends, promotion is the key to local business success. Canva offers a solution for creating visually appealing content with minimal design skills, making it relevant for users of all backgrounds. This research deepens the understanding of the effectiveness of promotional campaigns, increased brand visibility, and higher audience engagement through the use of Canva. However, this research also considers the limitations in using this platform, including the risk of uniform content that is less unique. The practical implications of this research are to guide local businesses in designing more effective promotions through the Canva platform, increasing interaction with consumers, and contributing to local economic growth. With a focus on the Canva collaboration, this research provides insight into how this graphic design platform can become a strategic tool in achieving business promotion and development goals in the digital age.

This study aims (1) to determine the marketing strategy used by Cafe Bree Sweetandfreeze Banjarmasin in increasing sales. (2) To find out marketing strategies that can be implemented by utilizing SWOT analysis to improve marketing performance at Cafe Bree Sweetandfreezee in Banjarmasin. The method in this study uses a qualitative descriptive method. The informants in the study were the Owners of Cafe Bree Sweetandfreeze Banjarmasin. Data collection techniques used in this study are observation techniques, interviews and documentation studies. The results of the study show that Cafe Bree Sweetandfreeze Banjarmasin uses various marketing strategies, such as advertising promotions, collaboration with influencers, new product development and creating Instagramable photo areas. The SWOT analysis shows strengths in product quality, cafe design and strategic location, while weaknesses relate to understanding customer preferences and digital marketing. The cafe has opportunities in forging local partnerships and leveraging social media, but faces threats from intense competition and changing consumer trends. In conclusion, Cafe Bree Sweetandfreezee Banjarmasin can capitalize on strengths, overcome weaknesses and seize opportunities to strengthen their brand and increase their market share.

Mold oyster is one _ product growing agriculture _ in demand by consumers Because mark nutrition and deliciousness. Study This aim For analyze influence quality products and promotions to interest buy repeat mold oysters _ Study This use method survey with spread questionnaire to consumer mold oysters in various regions. Collected data analyzed use method statistics descriptive and multiple linear regression Analysis results show that quality product own influence significant to interest buy repeat consumer mold oysters _ Promotion own influence positive to interest buy repeat mold oysters. Findings study This give implication practical for producer mold oyster in increase interest buy repeat consumer. Producer need focus on effort enhancement quality product, incl use technique good cultivation, selection _ material quality raw materials, and attractive packaging. Besides that, manufacturers also have to pay attention to an effective promotion strategy For communicate superiority product to consumer. Studies it also delivers donation theoretical with confirm that quality products and promotions play role important in influence interest buy repeat consumer. Study furthermore can involve variable else, like price and image brand, for expand understanding about influencing factors _ interest buy repeat in context product agriculture other.

Parengan Village is one of the leading villages located in Maduran District, Lamongan Regency. Parengan village has a lot of good potential. There are 16 MSMEs that are the source of life for the people of Parengan Village with various types of businesses consisting of woven crafts, woven sarongs, handicrafts, cosmetic businesses, food businesses, livestock businesses, agriculture to service providers. This service involved 16 MSME partners who were in Parengan Village. The problem faced by MSME partners in Parengan Village is a lack of understanding of digital literacy, so that in running their business most of them still use conventional methods. To help solve the problems faced by MSME partners, socialization was carried out regarding digital literacy and assistance in implementing digital MSMEs. The stages carried out in this service consist of 4 stages, starting from the coordination stage, the socialization stage, the mentoring stage and the evaluation stage. The results of the socialization activities that have been carried out show that knowledge and insight regarding digital literacy has increased, this is supported by a desire to learn from MSME partners in digitizing their businesses. Then from the mentoring activities that have been carried out, it shows that MSME partners have started to be able to implement their business promotions through social media such as Instagram, Facebook and WA Business as well as make sales through e-commerce sites such as Shopee, Tokopedia or Lazada

Public Relations in enhancing the positive image of PT. Perusahaan Listrik Negara (PLN) Sumbawa. This study contributes to the understanding of the importance of Cyber PR in building a positive corporate image and provides recommendations for PT. PLN Sumbawa to further enhance Cyber PR practices. The research methodology used in this study is qualitative, with interviews as the data collection tool. The study reveals that PT. PLN Sumbawa understands the importance of Cyber PR in maintaining and improving the company's image. The company utilizes various types of Cyber PR media, including online media, online mass media, and social media. The services provided in Cyber PR media include wire service. Furthermore, PT. PLN Sumbawa is actively engaged in various Cyber PR activities such as advertising, lobbying, press activities, promotions, and publicity. The company utilizes online media and social media to convey information, provide services, and carry out campaigns to strengthen the positive image. Evaluation of Cyber PR activities is conducted by measuring the effectiveness of content based on the number of likes, shares, and responses from the public. In the formation of the company's positive image, PT. PLN Sumbawa successfully fulfills the cognitive, attitudinal, perceptual, and motivational.

Bank financial institutions in Indonesia can generally be divided into Islamic banks and conventional banks. Basically, both Islamic banks and conventional banks carry out activities to collect and distribute funds to the public, but all forms of activities carried out by Islamic banks must be in accordance with sharia principles. Competition between Conventional Banks and Islamic Banks in Indonesia is one of the things that has become the focus of attention of banking managers, especially with regard to customers, moreover, Indonesian Islamic Banks are still relatively new as a result of the unification of several Islamic Banks. This study aims to see how much influence product knowledge, promotions and word of mouth have on people's understanding of choosing Islamic banks. This research is a research with a quantitative approach and uses primary data. The population in this study is the people of Jambi City, especially those who adhere to Islam. The population in this study is the people who adhere to Islam in the city of Jambi, which is 612,162 people. The sampling technique used is probability sampling so that the number of samples used is 100 respondents. The results of the study show that together the variables of product knowledge, promotion and word of mouth influence people's understanding of choosing Islamic banks. Likewise with the individual, the results of the study show that the variables of product knowledge, promotion and word of mouth have an effect on people's understanding of choosing an Islamic bank with the significance level of each variable being the same, namely equal to 0.000 and the tcount value of each variable is 3.809 for X1, 3,617 for X2 and 5,823 for X3.

Rembang Village is one of the villages in the Sananwetan District, Blitar City. The Rembang sub-district has the Rembang Rise program by creating a WhatsApp group by the sub-district officials as a place for MSMEs in the Rembang area to carry out promotions. Even though many MSMEs have joined this group, until now they are not familiar with digital marketing and only rely on conventional methods to promote their products. The purpose of this community service program is to provide understanding to MSME players about the benefits of digital marketing as promotional advice. With the existence of a digital marketing introduction program for MSME players in the Rembang Village, it is hoped that they can expand their market to sell their products.

Digital marketing is a marketing activity or promotion of goods or brands using digital media or the internet to quickly attract consumers or potential customers. The method used in this study is a qualitative method. This research focuses on Taso Ndeso MSMEs located in RT 4 RW 12 Sukorejo Village, Blitar City. This is because the Taso Ndeso MSMEs themselves still have not utilized and have not used marketing through digital marketing to promote their products. Digital marketing utilization has becoming the important key of MSMEs “Taso Ndeso” in Sukorejo Village, Blitar City in attempt of increasing their market. By using digital platform like social media and website, MSMEs could reach better market outside their region. By showing their unique and nice products. MSMEs “Taso Ndeso” could attract potential consumer attention and increase their visibility. One of their digital marketing benefit for MSMEs “Taso Ndeso” are their capability for live interaction with customer. By using comment, direct message, and online survey, MSMEs could get precious feedback and understanding what their customer preference and also what their customer needed. By this knowledge MSMEs could fix and increase their products like what their customer needed, make them more competitive in market. Beside of that, digital marketing also have an important role to build great products for MSMEs “Taso Ndeso”. By using interesting visual content and story telling that can build emotions whos watching. MSMEs could convey their value and their unique products to audiens. By differentiate themself from competitor and build strong relationship with their customer. MSMEs “Taso Ndeso” can make their strong identity and  their customer trust with their products in long term.

Technological developments have created many opportunities for many sectors. One of them is the opportunity for SMEs. A business that utilizes technological media has a great opportunity to develop. The use of technology in a business can be done with digital-based marketing or what is commonly called digital marketing. Digital marketing or digital marketing is an online promotion and marketing activity by utilizing social media, e-commerce, and other digital platforms. This research focuses on digital marketing assistance and training for MSMEs in Ambulu Village, Sumberasih District, Probolinggo Regency. This study aims to identify and analyze the implementation of digital marketing in promotional and marketing activities carried out by MSME actors in Ambulu Village. The method used in this research is descriptive qualitative using observation and focused discussion techniques to collect the data. Based on the results of the research, the implementation of digital marketing in Ambulu Village has been going well, but there are still obstacles encountered, namely that there are still several MSME actors who lack understanding of technology.

Exclusive breastfeeding reduces infant mortality rates caused by various diseases that commonly afflict children such as diarrhea and pneumonia. Babies with exclusive breastfeeding will have a stronger immune system compared to babies who are given formula milk. Breast milk provides protection to babies against various diseases, especially infectious diseases. According to RISKESDAS 2021, 52.5 percent or only half of the 2.3 million infants aged less than six months are exclusively breastfed in Indonesia, or a decrease of 12 percent from the figure in 2019. The highest coverage of exclusive breastfeeding is in West Nusa Tenggara with coverage of 81.46% and coverage of exclusive breastfeeding in Sumbawa Regency of 89.3. This of course encourages us to strive to maintain and even increase the scope of exclusive breastfeeding to increase children's intelligence. Objective: Increase the knowledge and skills of breastfeeding mothers towards exclusive breastfeeding for babies. Method: The method used in increasing this knowledge is by Audiovisual media, namely presenting the Understanding, composition, benefits, influencing factors, how to maximize & improve, how to prepare and store breast milk and provide counseling in the form of interactive lectures. Target: The target of this community service activity is from mothers of reproductive age who have babies aged 0 to 6 months at H.L. Manambai Abdulkadir Hospital. Results: The delivery of material with lecture and demonstration methods supports the ability of participants to master the material regarding increasing knowledge and skills in breastfeeding delivered by the community service team so that there is an increase seen from the pretest and posttest given to mothers after the activity takes place.

In today’s digital era, many schools face challenges in utilizing social media as an effective means for promotion and enhancing the image of the institution. Despite the enormous potential of social media, many educators and administrative staff are still lacking in skills in optimally managing this platform. Based on these problems, the purpose of this study was to improve the skills and understanding of participants regarding the use of social media as a strategic promotional tool for schools, as well as to encourage the adoption of more effective digital marketing practices. The method used in this study was a participatory approach through an interactive workshop. The workshop involved hands-on training sessions, group discussions, and social media content creation simulations, which were designed to provide practical experience and enhance participants’ understanding directly. Data were collected through observation, pre- and post-workshop questionnaires, and interviews with participants to measure changes in their skills and perceptions. The results showed a significant increase in participants’ technical skills in managing social media, as well as a positive change in their perspectives on the importance of social media as a promotional tool. Most participants reported that they felt more confident and ready to implement more structured and data-driven promotional strategies in their schools. These results indicate that the workshop successfully achieved its objectives and had a positive impact on participants’ ability to utilize social media effectively.