Publication Search

The 5.0 tourism awareness campaign is a program implemented by the Ministry of Tourism and Creative Economy. The campaign can run optimally if supported by the right communication strategy, one of which is cyber public relations. Cyber public relations plays an important role in disseminating campaign messages by involving the community and providing a positive image. This research aims to find out cyber public relations in the campaign by using a descriptive qualitative approach and cyber public relations theory proposed by Philps & Young (2009). The research data was obtained through primary data, namely interviews and secondary data, literature studies, observation. The results showed that the 5.0 tourism awareness campaign managed by Kemenparekraf emphasized the importance of transparency, the use of the internet, and quality content in delivering information to the public. By utilizing digital media, this campaign succeeded in raising awareness, changing attitudes, and encouraging positive public behavior towards tourism. The management of cyber public relations plays an important role in reaching a wide audience, including in remote areas, and ensuring the long-term sustainability and success of this campaign in supporting the development of sustainable tourism in Indonesia.

Image is the main goal as well as the achievement to be achieved in the world of public relations. Therefore, Kemenparekraf created the #AdaApaDiSini campaign using Instagram social media. The #AdaApaDiSini campaign contains messages about places, nature, and culture in an Indonesian tourism area to be seen by the public. The purpose of this study is to determine the #AdaApaDiSini campaign message on Instagram @Kemenparekraf.ri, the image of Kemenparekraf regarding the #AdaApaDiSini campaign message and to determine whether or not there is an influence of the #AdaApaDiSini campaign message on the image of Kemenparekraf itself. The theory used in this research is the campaign message theory which has the dimensions of message structure, message content, framing, language, and emotional appeal (Perloff, 2017). This research also uses image theory which has dimensions of perception, cognition, motives, and attitudes (Soemirat & Ardianto, 2017). The method used in this research is a quantitative approach with a survey method and simple random sampling technique by distributing questionnaires in the form of google forms to 98 respondents selected according to the characteristics of the study. From the results of calculations and data using the SPSS 25 application, the #AdaApaDiSini campaign message affects the image of Kemenparekraf by 34.7%.

This study aims to analyze the innovation of public relations (PR) content publication strategies in shaping the image of regional leaders in East Java Province, focusing on the utilization of digital technology. The main issue addressed is the lack of effectiveness of content strategies in changing public perception and building a positive image. Using the theories of relations, reputation, and relevance (Onggo, 2004), the study explores and analyzes how PR content strategies can be innovatively applied. The research employs a qualitative method with a case study approach, involving in-depth interviews and document analysis. The findings indicate that the use of social media and digital platforms enhances two-way communication, strengthens relationships, and builds a positive reputation. Relevant and timely content increases public engagement, ensuring government messages remain significant. The study suggests optimizing digital technology and enhancing PR staff training to master the latest digital tools. Recommendations for future research include comparative studies across regions on the effectiveness of digital communication strategies. Thus, this study provides practical and theoretical insights to improve the effectiveness of public communication in the digital era, supporting the success of programs and policies in East Java Province.

In the Digital Age, digital media—especially the internet and social media—has profoundly changed the way people communicate and interact with each other. The development of this technology has provided several benefits, including the creation of virtual communities, easy access to information, and the ability to engage in discussions. In addition, digital technology influences the way people worship and improves interpersonal relationships and communication. Although digital technology offers many advantages in terms of social interaction and access to information, it is important to monitor and ensure that digital technology is used responsibly and in a way that benefits society as a whole. This study uses a descriptive, qualitative research approach with triangulation data collection, the object of this study is social media accounts used by the community. A qualitative descriptive approach is used to analyze and interpret the content of religious media. The author can analyze the text, images, or videos in religious media to understand the messages conveyed, the representation of religion, or the communication patterns that occur. Based on the results of the study, there are advantages and disadvantages in the relationship between human life and technological advances, especially mass media. Although religious messages and public understanding are greatly enhanced by mass media, there are also disadvantages, such as the spread of misleading information. To reduce the negative impact of mass media, it is important to use it responsibly and monitor it.

Government content is not trusted by the public and is boring. Policies on government social media are not well socialized. This phenomenon makes the Directorate General of Sea Transportation's public relations adapt the trend for publishing policy message information. The aim of this research is to determine the pattern of preparing government policy messages in building the image of the Directorate General of Sea Transportation. The theory used in this research is message structuring theory. The theory consists of attention, need, satisfaction, visualization, action. This research use desciptive qualitative approach. Data collection techniques were carried out using in-depth interviews and documentation methods. In testing the validity of the data, a source triangulation test was carried out using in-depth interview techniques. The results of this research are that the pattern of preparing government policy messages on Instagram @djplkemenhub151 is quite good. This can be seen from the message preparation process carried out by the public relations team. The attention stage is found by determining the agenda setting, determining the type of Indonesian and English, the language is semi-formal, the factor that influences the message to attract attention is the trend. The need stage is carried out with research. determine the actual topic that is used as a message, and look for references in online media. The satisfaction stage is obtained by selecting the right visuals. The visualization stage was obtained through determining the visual characteristics of the bombang icon and determining the turquoise green display color. The action stage is that the public relations team carries out preparations and team discussions to compose the message. The interaction that is built is carried out by responding quickly and responsively to the hotline service or replying to comments. The conclusion from this research is that a good message structuring pattern can build a positive image of the Directorate General of Sea Transportation.

The investment trend has been so advanced in recent years that most people are interested in becoming investors. One of the things taught is the importance of investing and becoming an investor. However, it is very unfortunate that this rapid trend has not escaped crime in the form of fraud and misuse of investment vehicles. It is very important to empower the public to avoid fraud. One way is through Influencer Persuasive Communication. The purpose of this study was to find out how public empowerment through Influencer Persuasive Communication avoids investment fraud. The research method used is qualitative through interviews with 3 informants whose results were Coding and data triangulation in the analysis. The results of the study show that Influencers have the unique ability to influence public views and behavior in terms of investment through their emotional appeal, social image and narratives they create. This influence, if not properly understood, can make society more vulnerable to disastrous investment scams. Public empowerment is very important to protect against investment scams. Strong financial literacy, understanding of the psychodynamics of persuasive communication, criticality of Influencer messages, and independent research are keys to enabling people to make wiser investment decisions. In addition, awareness of the sociocultural dimension and the construction of meaning in Influencer communication can help the public to recognize potential conflicts of interest or biases that can influence these messages. Thus, this study emphasizes the importance of a balanced approach between inspiration provided by Influencers and a deep understanding of the investment world to empower the public to avoid investment fraud and protect their finances.

With the increasing number of internet users, communication in educational institutions is increasing and becoming a priority. Before making a choice to one of the universities, information searches related to higher education are now also carried out. Educational institutions, especially universities, are now starting to open communication networks through social media. As Surabaya State University did, after officially holding the status of a Legal Entity University, the image of the Institution has become a priority. As of October 2022, Surabaya State University officially switched from PTN-BLU to PTN-BH through Government Regulation Number 37 of 2022, concerning State Universities with Legal Entity Surabaya State University. Therefore, there needs to be many breakthroughs in the order of public relations management in order to maintain a positive image of the Educational Institution. With a positive image of the institution, it is hoped that it will be able to increase the number of applicants, leading to an increase in university revenue. So that through the audience reception proposed by Stuart Hall in this research, it is hoped that it will be able to explain the audience's reception of the Kece Media by Unesa social media content, especially the Surabaya State University Talk program on the Unesatv Youtube channel in interpreting the messages contained in the content obtained by the audience. This research uses the Reception Analysis method using data collection techniques in the form of interviews, documentation and FGD (Focus Group Discussion). Interviews and FGDs showed that each informant gave diverse answers according to their point of view. From the interviews, it was found that the Bincang Universitas Negeri Surabaya program provides a lot of insight into what study programs are at Universitas Negeri Surabaya, what will be learned from these study programs and what graduates will become. So that audiences can find out the study program side of each Faculty at Surabaya State University. In addition, according to their views, the Bincang Universitas Negeri Surabaya program seems boring because it is presented with static viewing.