Publication Search

     A large body of research on library marketing, published in open access journals and included in open access databases such as Google Scholar, needs to be evaluated. Bibliographic analysis becomes a parameter for evaluating research results to determine the relationship between science and technology, map a particular scientific field, and monitor the development of new knowledge in a particular scientific field. The purpose of this study is to map the evolution of library marketing research indexed in Google Scholar, analyze topics related to library marketing, and identify researchers who have worked on those topics. In this research, a qualitative method based on the theme analysis approach is adopted as a data analysis method. This study uses the Publish or Perish (PoP) application to collect research data obtained from studies indexed by the keyword "library marketing" in Google Scholar. This sample was determined by screening publications in the form of journal articles published between 2018 and 2023. Study data were analyzed using the VOSviewer application. The relationship between library marketing and strategy is illustrated by the keyword mapping results in the article titled "Library Marketing Mix Strategy for the Digital Age." It was also noted that a library marketing study was conducted by 20 researchers from 2019 to 2023.

Abstrak Tujuan penelitian ini untuk mengetahui strategi pengembangan promosi perpustakaan Cahaya Aksara SMA N 5 Pekanbaru. Metode penelitian yang digunakan adalah deskriptif kualitatif. Hasil dari penelitian ini ialah siswa mengetahui informasi mengenai instagram perpustakaan cahaya aksara melalui guru , siswa  merasa pemenuhan informasi yang dibutuhkan sudah cukup baik.                                                  Konten instagram perpustakaan cahaya aksara membuat siswa dan siswi tertarik mengunjungi perpustakaan dan meminjam buku. Informasi yang diunggah beragam, diantaranya pelatihan penulisan, kunjungan dari berbagai sekolah dan instansi serta studi banding, MoU, kegiatan perlombaan, workshop, qhatam qur’an, serah terima mahasiswa PLP dari berbagai universitas di Pekanbaru, festival pelajar, penyerahan pemenang lomba pojok baca, pembagian buku paket, memperingati hari hari besar, pergelaran seni siswa, pengembalian buku paket, sumbangan buku oleh Tiong Ha, kegiatan pembelajaran, rapat dinas SMAN 5 Pekanbaru dan lainnya.  

The purpose of this research is to determine the simultaneous and partial influence as well as the dominant variables of Service Quality (X) which include the variables Reliability (X1), Responsiveness (X2), Assurance (X3), Empathy (X4), Physical Evidence (X5), on Satisfaction of Library Members (Y) at the Paser Regency Archives and Library Service. From the results of the validity test of the total number of questions, 18 statements all have a value of rcount > rtable, which means all questions are valid (feasible). From the results of the reliability test, it can be seen that the results obtained were 0.836, which means that the questionnaire items can be said to be reliable, because the Cronbach's Alpha value is > 0.6. From the results of multiple linear regression analysis research, the regression equation Y= 0.465 + 0.366X1 + 0.265 X2 + 0.183 X3 - 0.185X4 + 0.246 X5. The correlation coefficient (R) is 0.843 at a relationship level of 0.80-1.000, which means it is at a very strong relationship level between the variables Reliability (X1), Responsiveness (X2), Assurance (X3), Empathy (X4), Evidence Physical (X5), to Member Satisfaction (Y). The Adjusted R square value (coefficient of determination) is 0.503, which means that the Service Quality (X) variable consisting of Reliability (X1), Responsiveness (X2), Assurance (X3), Empathy (X4) and Physical Evidence (X5) contributes of the dependent variable, namely Member Satisfaction (Y), while the remaining 49.7% is influenced by other variables not included in this research. From the results of the F test, the Fcount value is 14.372 > Ftable 2.37, so it can be concluded that the Service Quality (X) variable consists of Reliability (X1), Responsiveness (X2), Assurance (X3), Empathy (X4) and Physical Evidence ( X5) has a significant effect simultaneously (together) on the Member Satisfaction variable (Y), so that the first hypothesis can be accepted or H0 is rejected. Ha is accepted. From the results of the t test for the variables Reliability (X1), Responsiveness (X2), and Physical Evidence (X5) have a significant effect on Member Satisfaction (Y) of libraries at the Paser Regency Archives and Library Service. Meanwhile, the variables Assurance (X3), Empathy (X4) do not have a significant effect on Library Member Satisfaction (Y) at the Paser Regency Archives and Library Service.  Furthermore, the t test results show that the Reliability variable (X1) has a dominant influence on Member Satisfaction (Y) which is strengthened by the highest t value of 3.299 and a significance value of 0.002. So the hypothesis states that it is not proven or rejected. H0 is accepted. Ha is rejected.

This study aims to determine the library strategy to obtain library accreditation at SMP Negeri 1 Pekanbaru. This study uses a qualitative approach with a descriptive research design with the main objective of providing an objective description or description of a situation. The method used is observation, interviews, documentation. The results of this study found that the strategies carried out by the head of the library Insan Cendikia to obtain national school library accreditation were procurement of books, procurement of infrastructure, arrangement of equipment in the library, cataloging and human resource development. The supporting factor is the existence of a library card number (NPP), the library building has reached an area of ​​168m² and there is a reading area, work area and bookshelf area and the books are neatly arranged, there is a library management structure, the relationship between the librarian and the head of the library is quite good , the number of collections of library materials has met the national school library standards as many as 2,520 titles with 2,737 copies and professional human resources, while the inhibiting factors are insufficient funding, incomplete facilities and infrastructure, insufficient book procurement, and support from school principals who less strong.