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The study aims to determine the influence viral marketing on purchasing decisions with consumer trust as an intervening variable on MS Glow. This type of research is quantitative and uses descriptive analysis method. The data analysis technique used is path analysis. The sample used in this study amounted to 98 respondents who knew the social media instagram MS Glow, and once bought and consumed MS Glow by using purposive sampling. In this study using data collection techniques with questionnaires and analyzed using path analysis. The conclusion of this study is (1) the Viral Marketing have a significant effect on Consumer Trust with a value of 10,890 , (2) the Viral Marketing have a significant effect on Purchasing Decisions with a value of 8,137, (3) Consumer Trust have a significant effect on Purchasing Decisions with a value of 3,555, and (4) consumer trust is not able to mediate viral marketing on purchasing decisions with a Z value of 1,389.

Abstract. Organizational culture is very important for the progress of an organization or company. A good organizational culture is expected to be able to influence employee performance and organizational behavior. Maximum performance is also expected to have an impact on organizational behavior. This research was carried out at the Yogyakarta Cooperatives and SMEs Service. This research aims to find out whether the organizational culture in the Yogyakarta Cooperatives and SMEs Service has an influence on organizational performance and behavior. The research method used is quantitative, where data is collected through questionnaires with the sampling method used is saturated sampling, the sample used is all employees in the Yogyakarta Cooperatives and UKM Service, totaling 40 people. Apart from using a questionnaire, researchers also conducted interviews to gain more information about the Yogyakarta Cooperatives and SMEs Department. The data analysis used is path analysis. The results of this research provide the conclusion that the organizational culture used by the Yogyakarta Cooperatives and UKM Service is the "SATRIYA" culture, through existing culture and through tests that have been carried out it is concluded that there is an influence between organizational culture on organizational behavior, there is no influence between organizational culture on performance, there is an influence between organizational behavior on performance, and there is no influence between organizational culture through performance on organizational behavior.

The purpose of this study is to discuss how a servant leader is an honest, responsible leader and can delegate tasks to his subordinates. Higher education rectors in implementing servant leadership can also increase the satisfaction and performance of the lecturers they lead. Work discipline can encourage the creation of satisfaction and performance of lecturers in tertiary institutions. This research was conducted with the aim of knowing the impact of work discipline, compensation, servant leadership and job satisfaction on the performance of lecturers at the Indonesian Muslim University. This study used a quantitative approach with a total of 52 respondents as research subjects. Methods of data processing using path analysis (path analysis) and descriptive statistical methods. From the results of the study it was concluded that servant leadership does not have an effect on job satisfaction, compensation has a positive effect on employee performance, the greater the compensation, the greater the employee morale, work discipline has a positive effect on job satisfaction, servant leadership has a positive effect on lecturer performance, discipline work has a positive effect on lecturer performance, and job satisfaction has no effect on lecturer performance..    

The purpose of this study was to analyze the effect of incentives and organizational culture on employee performance and organizational commitment as a mediating variable in Semarang amil zakat institutions. The population of this study is 265 people and the samples taken as many as 159 people. The data analysis used is path analysis (Path) multiple regression model.The analysis showed that: H1 Incentive positive effect on organizational commitment, H2 Organizational culture positively affects organizational commitment, H3 Komiten organization positive effect on performance, H4 Incentives positive effect on performance, H5 organizational culture brpengaruh positively to performance, H6 organizational commitment can mediate incentives for performance, organizational commitment H7 can mediate organizational culture on performance.

The purpose of this study was to determine and analyze the effect of brand trust and product quality on customer loyalty through customer engagement with Toyota car users in Medan City. The research was conducted on Toyota car users in Medan City. The population of all Toyota brand car users in Medan City. Samples were taken using the Slovin formula of 150 respondents. Data analysis was performed using path analysis in the SPSS program. The results of the sub-1 analysis prove that brand trust and product quality have a positive and significant effect on customer engagement. The results of the sub-2 analysis prove that brand trust and product quality have a positive and significant effect on customer loyalty through customer engagement.

This research on teacher performance aims to analyze the effect of achievement motivation and career development on teacher performance with organizational commitment as a mediating variable. The population in this study were all public elementary school teachers in the Education Coordination Unit, Mlonggo District, Jepara Regency, amounting to 298 people. Determination of the number of samples in this study based on Isaac's table and with an error rate of 5%, obtained 158, and the data processed were 125. The method of analysis used path analysis with multiple regression models. The results of hypothesis testing show that achievement motivation has a positive and significant effect on organizational commitment, so it can be interpreted that the higher the achievement motivation, the higher the organizational commitment. Career development has a positive and significant effect on organizational commitment, so it can be interpreted that the better the career development, the higher the organizational commitment. Organizational commitment has a positive and significant effect on teacher performance, so it can be interpreted that the higher the organizational commitment, the better the teacher's performance. Achievement motivation has a positive and significant effect on teacher performance, so it can be interpreted that the higher the achievement motivation, the better the teacher's performance. Career development has a positive and significant effect on teacher performance so that it can be interpreted that the better the career development carried out, the better the teacher's performance. The results of the analysis of mediating variables using the Sobel test, found that organizational commitment can mediate the effect of achievement motivation on teacher performance. This proves that organizational commitment as a mediating variable of the influence of achievement motivation on teacher performance. Organizational commitment can mediate the effect of career development on teacher performance. This proves that organizational commitment as a mediating variable of the influence of career development on teacher performance.

This study aims to determine the Effect of Price on Switching Barrier, Trust in brand on Switching Barrier and to determine the Effect of Price, Switching Barrier and Trust in Brand on Customer Loyalty (Survey on customers of PT. Sinar Niaga Sejahtera Garudafood Depo Tasikmalaya Distribution Division). The method used in this research is quantitative method, the research sample is 80 respondents and the analytical tool used in this research is path analysis using SPSS version 25. The method of determining the sample uses probability sampling. The results of this study indicate that the price has a significant effect on the Switching Barrier; Trust in Brand has a significant effect on Switching Barrier; Price, Switching Barrier and Trust in Brand simultaneously have a significant effect on Customer Loyalty; Price partially has no significant effect on customer loyalty; Switching Barrier partially has a significant effect on Customer Loyalty; Trust in Brand partially has a significant effect on Customer Loyalty; Price through Switching Barrier has a significant effect on Customer Loyalty; Trust in Brand through Switching Barrier has no significant effect on Customer Loyalty.

International trade is a tool in increasing the country's economic growth. This research intends to conduct an analysis of the open rate and the exchange rate on Indonesia's economic growth. An analysis was also conducted on the impact of interest rates, exchange rates and economic growth on the value of Indonesia's exports. Efforts to obtain scientific results require the use of scientific methods where in this research path analysis is used by utilizing the SPSS program. The results obtained are interest rates and exchange rates have a direct impact in the form of a negative impact on Indonesia's economic growth. The impact of interest rates is not significant but positive. while Indonesia's economic growth has a positive and significant impact on exports. Economic growth also mediates the effect of interest rates and exchange rates on the value of Indonesia's exports.

The effect of the independent variable on the dependent variable, which is entitled " Analysis of Business Capital, Labor, Number of Consumers and Production on UKM Income in Medan Petisah District". In this study, researchers used primary data using a population of 176 and a sample of 122 SMEs in the restaurant sector. Based on the results of data processing using the SPSS version 16.0 application, capital has a significant direct effect on income. Labor has a significant direct effect on income. Consumers have a significant direct effect on income. And based on path analysis research, the results of data processing show that the value of capital has a positive effect on income through production as an intervening variable. Labor has a positive effect on income through production as an intervening variable. Consumers have a positive effect on income through production as an intervening variable.

The ease of using Smartphones and the many functions that help with activities, make today's teenagers very familiar with Smartphones, including students at SMP Negeri 1 Tantom Angkola. Students tend to use Smartphones for various reasons, such as just wanting to play games and being too active on social media. The impact of Smartphone dependence, especially on student development, will have a negative impact from an academic point of view. The nature of dependence does not just happen, the influence of one another is certainly interconnected or correlated and forms a causal relationship. This paper aims to see how much influence Smartphone dependency has on the learning behavior of students at SMP Negeri 1 Tantom Angkola and which variables have the most influence on the learning behavior of SMP Negeri 1 Tantom Angkola Students. The method used in this study is the Path Analysis method. Path Analysis is a technique for analyzing causal relationships that occur when exogenous variables affect endogenous variables, not only directly but also indirectly. Path Analysis is used to determine the direct and indirect effects of exogenous variables on an endogenous variable which is reflected in the path coefficient. From the research results, it is obtained that the direct influence of social media variables  on learning behavior  = 44.9%, the large direct influence of online game variables  on learning behavior  = 40.7%, the direct influence of internet data package variables  on learning behavior  = 0.4%, the direct effect of school control variables  on learning behavior  = 85.2%. Then the variable that has the greatest influence on learning behavior is the school control variable with a value of 85.2%.