Publication Search

This Micro, Small, and Medium Enterprises (MSMEs) assistance program aims to improve business capacity, strengthen branding, expand marketing reach, and provide formal legal status to MSMEs. Activities carried out include digital marketing training, assistance in creating e-commerce accounts, designing and delivering MSME logos, providing grants for sealing equipment, and assisting in obtaining a Business Identification Number (NIB) through the OSS system. The implementation methods include initial observation, activity planning, interactive training, direct mentoring, and post-activity monitoring and evaluation. These methods are designed to ensure that MSMEs are not only equipped with technical knowledge but also empowered with the practical tools necessary for success in a competitive market. The results of the activities show an improvement in the digital marketing skills of MSMEs, allowing them to reach a wider audience through social media platforms and online advertising. The creation of logos as brand identities has significantly boosted the recognition of these businesses, helping them establish a stronger presence in their respective markets. Additionally, the enhanced product packaging quality with the provision of sealing tools has led to better product presentation, which is essential in attracting customers and increasing sales. Furthermore, the acquisition of NIBs as business legal status has provided MSMEs with greater legitimacy, enabling them to access more formal business opportunities and funding options. This program has had a positive impact on the professionalism and competitiveness of MSMEs, which has been reflected in their increased ability to market their products effectively and efficiently. However, further assistance is needed in optimizing digital promotion, such as improving online advertising strategies, and fully utilizing NIBs for better business expansion. Moreover, it is crucial to offer ongoing support and guidance to ensure that MSMEs can continue to thrive and adapt to the rapidly changing digital landscape

cro, Small, and Medium Enterprises (MSMEs) play a strategic role in Indonesia's economy but often face challenges in meeting legal requirements such as Business Identification Numbers (NIB), Household Industry Food Production Permits (PIRT), and Halal Certification. This study aims to analyze the role of Thematic KKN (Community Service Program) students in the Industrial Cluster in enhancing MSME actors' understanding of these legal aspects through entrepreneurship workshops. A case study was conducted on MSMEs in Kayumalue Pajeko Village.The method used was a participatory approach through workshops integrating theory and practice. The results showed that the workshops effectively improved MSME actors' understanding of the procedures for obtaining NIB, PIRT, and Halal Certification. Additionally, the program facilitated MSMEs in initiating the process of managing legal documents independently.Thematic KKN students acted as facilitators, providing direct guidance and assisting in overcoming obstacles such as limited initial knowledge and lack of access to technology. However, challenges such as limited mentoring time and technical barriers were also encountered.In conclusion, the program had a positive impact on MSME development in Kayumalue Pajeko and provided practical experience for students. Recommendations for program development include the need for continuous mentoring, collaboration with the government, and additional training to ensure sustainable outcomes.

The increasing intensity of ultraviolet (UV) radiation due to global warming poses serious risks to skin health and has led to a rising market demand for natural-based skincare products. Jabiras Body Scrub is an innovative body care product formulated from guava and brown rice to protect and nourish the skin from UV exposure. This program aims to produce an organic-based skincare product while empowering local farmers as raw material suppliers. The target market includes men and women aged 17 and above across Indonesia, including visiting tourists. Laboratory tests show that each 50-gram package of Jabiras contains 3% vitamin C and 1% antioxidants, which are effective in improving skin condition within two weeks. The product is registered with a Business Identification Number (NIB) and has obtained Intellectual Property Rights (IPR) for its brand and promotional flyer. Marketing strategies are carried out digitally via social media and e-commerce, as well as conventionally through entrepreneurship expos and word of mouth. This initiative has reached its break-even point, with a total of 250 units sold from May to September, generating IDR 9,750,000 in revenue. This activity not only achieved its sales targets but also strengthened the foundation for a sustainable business model that supports local farmers.

The Regional Office of DJP East Java I and the Surabaya Tax Center Forum are working together to run the Business Development Services (BDS) program. The goal is to get micro, small, and medium enterprises (MSMEs) to pay their taxes more accurately and help them do better in business. The program involved 21 MSMEs selected based on their possession of a Taxpayer Identification Number (NPWP) and Business Identification Number (NIB). The implementation methods included tax education, digital marketing training, and business financing solutions using a participatory approach, lectures, discussions, and interactive simulations. Evaluation was conducted through questionnaires to assess participants’ understanding of the materials presented and the program’s impact on their business capabilities. The results showed a 35% increase in participants’ understanding scores, with the majority of respondents indicating that the program was relevant and beneficial. This program also successfully increased tax awareness, digital marketing skills, and understanding of inclusive financing access. These results show that other areas can use the same collaborative and locally tailored method to help small and medium-sized businesses change their economies.

After the issuance of Law Number 11 of 2020 concerning Job Creation, there are several important clusters that need to be considered, one of which is the ease of doing business which is closely related to government administration. Therefore, a system was created by the government to facilitate and legalize business actors in running their businesses in the form of a Business Identification Number (NIB). Because this NIB is a new system and is likely not widely understood by business actors, including MSMEs, it is necessary to socialize it and then provide assistance. Assistance in applying for NIB through the Online Single Submission-Risk Based Approach (OSS-RBA) System by MSMEs is an important step in managing the legality of their businesses. NIB is an identity for business actors that provides access to various facilities and legal protection. The OSS-RBA system is designed to facilitate the licensing process with a risk-based approach, where types of businesses are classified based on their risk levels. The method used in community service under this title is in the form of Socialization/Counseling and Assistance for MSMEs in submitting NIB to the OSS-RBA system. Socialization or counseling is carried out in the form of lectures and Q&A discussions so as to provide a comprehensive understanding. This assistance is carried out by academics/lecturers of the Law Study Program, Veteran Bangun Nusantara University, Sukoharjo Together with the Sukoharjo regional government, in this case represented by the Sukoharjo PMD Chamber of Commerce to ensure that MSME actors understand the procedures that must be followed and can submit NIB correctly. The assistance process includes socialization, consultation and assistance in filling in data in the OSS-RBA system. The goal is to increase the number of registered and legal MSMEs in Indonesia, so that they can access various government programs and get better legal protection.

The Community Service Program (KKN) in Sukosari Village, Jumantono District, Karanganyar Regency, which will be implemented in August 2024, aims to overcome the problem of community service by focusing on preventing stunting and empowering MSMEs. The main problems identified include the high rate of stunting among children and limited knowledge and support for local MSME actors. The main aim of this activity is to increase public awareness regarding the importance of nutritious nutritional intake to prevent stunting, strengthen the branding of MSME products, and ensure that these products meet legality standards through the creation of a Business Identification Number (NIB) and halal certification. The method applied includes several strategic steps, namely making complementary food products in the form of spinach nuggets and fruit salad which are aimed at meeting children's nutritional needs and reducing the risk of stunting. In addition, information signs on stunting prevention were installed in strategic locations such as posyandu and village halls to increase public awareness. To support MSMEs, the KKN team also designs label and banner designs aimed at increasing the attractiveness and professionalism of products, as well as providing assistance in creating NIBs and halal certification so that MSME products can meet regulatory standards. The results of this activity show an increase in public knowledge regarding the importance of nutritious food and preventing stunting, as well as an increase in the ability of MSMEs to manage and market their products. MSME players benefit from new designs that increase the attractiveness of their products, as well as legality that expands market access. Qualitatively, this activity involved the active participation of 40 women in socialization and 15 MSME actors in the design and certification process, with full support from village officials and related agencies, which ensured the success and sustainability of the program.

Licensing is an important factor for investors when making an investment. To speed up and simplify the licensing process, the government created the Online Single Submission (OSS) system. In South Tangerang, the Department of Investment and One Stop Integrated Services (DPMPTSP) plays an important role in the coffee shop business licensing process. To open a coffee shop, a location permit, environmental permit, NIB and business trading permit through OSS are required. Obstacles in the licensing process often cause delays and difficulties for business actors. The aim of this research is to determine and analyze the effectiveness of applying for coffee shop business permits through Online Single Submission at the South Tangerang One Stop Integrated Services Investment Service. The method used in the research is a qualitative approach with descriptive research type. This research uses the theory of Thomas R. Dye (2013). The research results show that the indicators for setting clear goals have not been achieved optimally even though the goals of time efficiency and transparency of business permits through the OSS system are quite effective. In the results measurement indicators, positive results have been achieved, which can be seen from the success of OSS in increasing the number of NIBs by 10% from the previous year. Performance evaluation indicators are not optimal due to limited email, network and server constraints, apart from that the appearance and provisions of the OSS system also make it difficult for users to access the OSS system again. In the cost-benefit analysis indicator, it is quite efficient in reducing permit processing time and without any costs incurred. Contextual factor indicators provide a positive impact where the JOSS Program is a form of the South Tangerang government's commitment to assisting the community in licensing through the OSS system. The feedback and adjustment indicators have not been optimal in providing guidance and information to business actors, so there are still business actors who have not registered their business permits through this OSS system.

The community service program conducted by the KKN II Team of Ngadirejo Village aims to overcome marketing problems in businesses through digital marketing socialization and strengthening MSMEs in Dawungan and Dadapan Hamlets, Ngadirejo Village. This activity includes two main methods, namely digital marketing socialization to help MSME players expand market reach and increase competitiveness through digital platforms, as well as assistance in obtaining halal certification and Business Identification Number (NIB) to strengthen business legality. The results of the activities show that this program has a positive impact on increasing the understanding of MSME players in utilizing digital technology and gaining wider access to the market. With halal certification and NIB, MSMEs also get better legal certainty and opportunities to develop in a more competitive business sector.  

Micro, Small and Medium Enterprises (MSMEs) play an important role in Indonesia's economic growth. However, many MSME players in Sabatan Hamlet, Ringinanom Village, Magelang Regency, do not have business legality, strong branding, and effective digital marketing strategies. This mentoring program aims to assist MSME players in obtaining a Business Identification Number (NIB), improving branding identity, and utilizing Google Maps as a means of business digitization. The methods used include observation, interviews, mentoring, and evaluation of six MSMEs in Sabatan Hamlet. The results of this program show that the assisted MSMEs have successfully obtained business legality in the form of NIB, have a more professional business logo and banner, and are registered on Google Maps, which increases the visibility of their business. The evaluation of this program also showed a positive response from MSME players, who felt the real impact of the assistance in the aspects of legality, branding, and digital marketing. With this program, it is expected that MSMEs in Sabatan Hamlet can develop more rapidly, increase competitiveness, and contribute more to the local economy. Similar programs in the future need to be expanded so that more MSMEs can benefit, with additional training related to digital marketing strategies and business management.

SMEs (micro, small and medium enterprises) are very important for the Indonesian economy. However, many MSMEs do not understand the importance of having an NIB (Business Identification Number) as proof of the legality of their business. A similar thing also happened in Buduran Village, Sidoarjo. This community service program aims to provide MSME players with an understanding of how to register and obtain NIB. The activity begins with observing the situation, recording the perpetrators, as well as providing socialization and assistance. After participating in this activity, it is hoped that business actors will better understand and be able to manage their NIB. It is hoped that this program can continue to help more MSMEs in Sidoarjo Regency.

Business legality is very important for business actors in the development and sustainability of a business. Business Identification Number (NIB) is an important identity for MSMEs that can increase product attractiveness and make licensing easier. NIB is very profitable in obtaining capital that can be used to optimize its business so that it can compete in the global market. The government has assisted MSMEs through the OSS system in establishing business legality. However, there are still many business actors who lack knowledge and understanding in making business legal. This service is carried out with the aim of resolving this problem, by providing socialization of understanding and assistance in making business legality through Online Single Submission (OSS).

This service activity aims to provide an understanding of making a Business Identification Number (NIB) and the application of Digital Marketing in Micro, Small and Medium Enterprises (MSMEs). This service was carried out at Warung Soto Seger Bu Tini MSME located in Sumbersari Village, Moyudan District, Sleman Regency, Yogyakarta. This activity was carried out using observation, training and evaluation methods directly to business actors consisting of 2 stages of activities, namely Making a Business Identification Number with the Online Single Submission (OSS) system and implementing digital marketing in the use of social media, making catalogs in the Canva application and digital payments (QRIS). As a result of this activity, business actors can get a Business Identification Number as proof of an official business license and obtain legal representation guarantees, as well as an increased understanding of MSME actors in using digital tools to market their products.

The support for MSMEs (Micro, Small, and Medium Enterprises) is carried out through two different activities focused on business legality and the introduction of simple bookkeeping. First, a mentoring program for the use of the Buku Warung app helps MSMEs manage financial reports flexibly and efficiently. Through this training, MSMEs can record finances via a mobile app instead of manually, allowing for more consistent and streamlined record-keeping. Second, a mentoring program for obtaining a Business Identification Number (NIB) guides MSMEs in understanding the importance of NIB and the process to acquire it, which can open up access to funding and boost their economic growth. These two programs aim to strengthen MSMEs’ capacity in operational efficiency and business legality.

Micro, Small and Medium Enterprises (MSMEs) can be the backbone of a country's economy, because their form of business can revive a declining economy. The method used is to conduct a survey to determine the condition of needs of MSME actors in Salama, Na'e District, then analyze problems that occur among MSMEs and determining programs to overcome existing problems. From the analysis that has been determined, the solution that can be implemented is to provide socialization and assistance in creating NIBs through OSS for Micro, Small and Medium Enterprises. The assistance activity in creating Business Identification Numbers (NIB) for MSMEs in the Salama area, Na'e sub-district, Bima city, succeeded in increasing business actors' understanding of the importance of business legality. Of the MSMEs in Nae Village, especially the Salama Ward, it was recorded that 20 had succeeded in having NIBs where making NIBs through the OSS system can be done easily and quickly. This mentoring activity provides wider access to government assistance and capital.

Halal certification assistance activities in Lomaer Village, Blega District, Bangkalan Regency aim to assist Micro, Small and Medium Enterprises (MSMEs) in obtaining halal certification for their products. Many MSMEs in the Bangkalan area, but do not yet fully have halal certification. The existence of a halal product guarantee issued by the MUI (Indonesian Ulema Council) will provide protection for the general public to realize that every product that is designated as halal is considered safe for consumption in accordance with Sharia principles in Islam. This activity uses methods ranging from observation by collecting data on MSME actors, holding halal certification socialization activities, as well as assisting with halal certification and making NIB for the mechanism for submitting halal labels until registered. There were 8 MSMEs who attended the socialization activity, but because the quota was limited, only two MSMEs were selected, namely "Al-Azfar" and "Tang Kerupuk", to facilitate the registration process and obtain halal certificates.

UMKM in Jarin Village, Pamekasan Regency face various challenges in developing their businesses. One of the challenges faced is the suboptimal protection and development of their businesses, many of which do not yet have a NIB or even a PIRT. The investigative approach employed is a type of empirical legal inquiry utilizing a field study methodology (Field Research). Data gathering for this investigation involved various techniques such as interviews, observations, and literature reviews. The study's location is situated in Jarin Village, within the Pademawu District of Pamekasan Regency. The data analysis technique applied in this research is descriptive-qualitative. Findings from the study during the MBKM KKNT indicated that the UMKM present in Jarin Village, Pademawu District, Pamekasan Regency are limited in number, only a handful. Among these is an UMKM focused on the Krupuk Opak and Jagung Goreng venture, which maintains a marketing scope that remains at the regional tier. Furthermore, business operators have yet to secure a PIRT certificate, despite the fact that legally, those in the food or snack industry are mandated to acquire PIRT in accordance with the Food and Drug Supervisory Agency Regulation Number 4 of 2024 related to Guidelines for Issuing Certificates of Commitment Fulfillment for Home-Processed Food Production, therefore KKNT participants provide assistance to the Pamekasan Regency Health Office for the issuance of PIRT. It is proven that after obtaining a P-IRT permit, the product marketing network has increased and sales have increased and the legality of the business is strong.  

Penelitian ini bertujuan mengidentifikasi strategi pengembangan yang diterapkan oleh toko kelontong di Kecamatan Gayungan untuk bersaing dengan toko ritel modern. Metode penelitian kualitatif digunakan dengan wawancara terhadap 22 pelaku usaha toko kelontong yang terdaftar di Dinas Koperasi UKM dan Perdagangan Kota Surabaya. Strategi pengembangan meliputi permodalan, manajemen keuangan, mutu produksi, strategi pemasaran, legalitas usaha, dan tanggung jawab sosial perusahaan. Hasil penelitian menunjukkan bahwa toko kelontong menggunakan modal internal (seperti tabungan pribadi) dan eksternal (seperti pinjaman bank dan bantuan pemerintah). Mereka juga melakukan manajemen keuangan dengan pembukuan sederhana dan penganggaran, memilih pemasok berkualitas untuk memastikan mutu produk, menggunakan strategi pemasaran online melalui aplikasi PEKEN Surabaya dan WhatsApp, mengurus legalitas usaha seperti NIB (Nomor Induk Berusaha), serta melakukan kegiatan tanggung jawab sosial. Strategi ini bertujuan mengembangkan dan mempertahankan keberlanjutan usaha toko kelontong di tengah persaingan dengan ritel modern.

This community service activity (PKM) was carried out with partners, namely the Rawa Panjang UMKM Forum. The problem faced by the Rawa Panjang Village UMKM Forum is the lack of understanding and knowledge of the importance of business legality. Out of the 400 members, only around 40% have business legality. While the remaining 60% do not have business legality. This community service activity aims to improve the knowledge and expertise of partners in promoting NIB online on the official OSS (Online Single Submission) website. The implementation of PKM activities consists of three stages, namely the preparation, implementation, and evaluation stages. The recapitulation analysis shows that the material presented is in accordance with the needs of the partners. In addition, it shows that this training also has an impact on increasing the knowledge and expertise of members of the Rawa Panjang UMKM Forum

This research is used to know the importance of business legality, even the challenges and opportunities faced in running a business. This research was conducted from March to June 2023 which is located in Pakunden Village, Sukorejo District, Blitar City by Group 40 KKN-T MBKM Univesity of East Java "Veteran" National Development. In this community service activity, a group of 40 conducted a survey of each MSME actor and made observations to find and study information related to the work program. After that, conducting counseling to one of the Quin Koi Farm MSME actors to discuss the importance of having business legality. The importance of holding counseling and mentoring activities is used so that business actors can manage their business in a sustainable manner. These activities can be carried out by local related parties such as the cooperative, urban village, and other parties. The information technology-based licensing system used to make NIB is faster and simpler, namely through Online Single Submission (OSS).

In the era of free markets, Micro, Small, and Medium-Sized Enterprises (MSMEs) must fulfill specific conditions in order to compete. In order to help business actors—particularly craftspeople and MSME actors—better expand their enterprises, community service activities are necessary because many of them still lack business legitimacy. The purpose of this activity is to introduce the company Identification Number (NIB), which may be obtained online, and to raise awareness of the need of maintaining company licenses. The Indonesian government wants to make business actor registration easier by using the Online Single Submission (OSS) to submit NIBs. The provision of business legality theory and practice is part of this support. The purpose of this study is to arm business actors with information and expertise about creating NIB so they may grow their enterprises. The findings demonstrated that the community's comprehension of creating NIB, which each and every business actor must own, had improved. Because the NIB has granted legal status to the firm, it has made doing business simpler. MSME participants in Seberang Sanglar Village also benefit from protection from the government, easy access to financing, government empowerment, and support for their business growth.