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This study analyzes the role of millennials and Gen Z in driving the growth of halal e-commerce in Indonesia. The global halal industry is projected to reach US$3.36 trillion by 2028, underscoring the importance of strengthening halal e-commerce in Indonesia, which has the largest Muslim population in the world (Kawsar, 2025). Millennials and Gen Z are the dominant users of the internet and digital marketplaces, thus playing a strategic role in expanding the digital halal economic ecosystem. This study uses a qualitative approach with literature studies and in-depth interviews with consumers and halal digital business actors. The analysis focuses on digital behavior, halal product preferences, and awareness of sharia economic principles. The results show that millennials and Gen Z contribute through three main roles. First, as smart consumers who show high preference and loyalty to certified halal products. Second, as creative business actors who create sharia startups and marketplaces with innovative digital marketing strategies. Third, as agents of change who promote digital halal literacy and strengthen public awareness of the importance of halal products and services. In conclusion, the role of these two generations is not only in consumption, but also in creating a sustainable digital halal business ecosystem, strengthening Indonesia's competitiveness in the global halal industry, and supporting national sharia economic development.

The purpose of community service activities is to provide information to students regarding the importance of moral education for children in the digital era. Moral cultivation for children is very important both in the family, school and community. In this era, which we often call the millennial era, there are often moral deviations for the nation's children with rampant moral damage, for that we as educators fix the cultivation of children's character and morals

This study aims to examine the influence of product quality, price, and promotion on consumer purchase decisions of Compass shoes through the Shopee application in South Jakarta. The research was motivated by the rapid growth of e-commerce in Indonesia, particularly among urban consumers who are digitally literate and highly responsive to marketing stimuli. A total of 100 respondents were selected using a non-probability sampling method with an accidental sampling technique. Data were collected through questionnaires measured on a Likert scale and analyzed using multiple linear regression with SPSS version 22. The findings reveal that product quality, price, and promotion each have a positive and significant effect on purchase decisions. Product quality was identified as a key determinant that enhances consumer trust through durability, comfort, and authentic design, while price competitiveness supports perceived fairness and affordability in a highly competitive digital marketplace. Promotion emerged as the strongest factor, demonstrating the effectiveness of creative digital campaigns, influencer collaborations, and flash sale programs in stimulating consumer interest and driving purchases. These results highlight the importance of integrating product excellence with strategic pricing and innovative promotional activities to influence purchase behavior, especially among Gen Z and millennial consumers. From a theoretical perspective, this study enriches the literature on digital marketing and consumer behavior in the context of local brands competing in online marketplaces. Practically, the findings provide valuable insights for Compass and other local SMEs to formulate effective marketing strategies that align with consumer expectations and strengthen competitiveness in the dynamic e-commerce ecosystem.

Young generations in the digital era face serious challenges in maintaining their Islamic identity due to the rapid flow of globalization, the penetration of popular culture, and the influence of social media, which often contradict Islamic values. This condition has led some adolescents and youth to experience moral degradation, a decline in interest toward religious studies, and a tendency to be more attracted to instant entertainment content. Conventional religious studies that are monotonous are often less appealing to Millennials and Gen Z, thus requiring innovative models of religious education that are relevant, engaging, and suitable for the characteristics of the digital generation. This Community Service Program (KKN) carried the theme “Strengthening Islamic Character of Young Generations through Interactive Multimedia-Based Studies at the Youth, Sports, and Tourism Office of Central Lampung Regency.” The main objective was to improve the understanding, internalization, and practice of Islamic values through creative, participatory, and enjoyable approaches. The program was implemented over one month with eight face-to-face sessions. The methods included interactive lectures, motivational video screenings, Islamic animation, group discussions, digital quizzes, and the establishment of an online discussion group via WhatsApp to maintain continuity of learning. Evaluation was carried out through field observation, pre-test and post-test, as well as in-depth interviews with participants and partners. The results showed an increase in religious understanding from an average of 58% to 82%, with active participation reaching 87%. Moreover, a youth community named Forum Pemuda Islami Lampung Tengah (FOPILTENG) was established, which is committed to continuing monthly studies independently. Technical obstacles such as limited multimedia facilities were successfully overcome by facilitators’ creativity, including utilizing simple devices and free digital platforms. Overall, the interactive multimedia-based approach proved to be effective in enhancing learning motivation, strengthening Islamic character, and fostering togetherness among youth. This model has the potential to be replicated in other regions as a strategic effort to nurture a religious, well-characterized, and competitive young generation in facing global challenges.

This study aims to examine the perspective of the millennial generation on marriage in Dolat Rayat Village, Dolat Rayat District, Karo Regency. The research method used is descriptive qualitative, involving six informants consisting of millennials who have experienced divorce. The results of the study indicate that the millennial generation views marriage as a union of two individuals with the aim of obtaining affection, attention, and support and forming a harmonious family. However, there are several factors that cause conflict in marriage, including lack of effective communication, interference from third parties such as in-laws or other relatives, and economic problems. In addition, roles and responsibilities in the household are often still one-sided. The greatest source of happiness in marriage is centered on the mutually supportive relationship of the couple, and the presence of children is also considered important. Although some informants acknowledge the benefits of premarital counseling, its implementation is still limited and is not always applied in overcoming problems such as egoism and family interference. The conclusion of this study shows that there are differences in perspective according to the millennial generation on marriage with marriage based on the Bible, where the glory of God should be the main goal of marriage, not happiness. This study suggests improving communication, limiting third-party interference, clear division of responsibilities, premarital counseling, and focusing on economic independence as an effort to strengthen marriages among the millennial generation.

Additionally, companies need to understand the characteristics and values that millennial employees uphold, such as flexibility, empowerment, and opportunities to grow. This generation tends to look for jobs that give them room to innovate, as well as the opportunity to achieve a balance between personal and work life. Therefore, policies that support flexible working hours, remote working, and opportunities for skill development relevant to industry developments will be a significant added value for millennial employees. In addition, open and two-way communication between management and employees is also very important. Millennials are more likely to choose a workplace that is transparent and communicative, where they feel valued and have a voice in decision-making. By maintaining good relationships and ensuring that employees feel heard, companies can create a more positive work environment and strengthen employee commitment to the company. The positive influence of job satisfaction and work discipline on employee commitment, especially the millennial generation, can also be seen as a contributing factor to the decline in employee turnover rates. Employees who feel satisfied and have good work discipline tend to be more loyal and have the desire to stay longer in the company. This will certainly reduce recruitment and training costs for companies, while increasing organizational stability in the long run. This research is expected to be a reference for companies in formulating HR strategies that are more adaptive to the needs of millennial employees, which in turn can increase productivity and create a more innovative and sustainable work environment.

In today's era of rapid globalization and modernization, each generation in Indonesia has distinct characteristics, particularly in their ways of thinking, interacting, and facing life's challenges. Generation Y (millennials) and Generation Z, who are now entering the world of education, have very different mindsets and adaptation methods compared to previous generations. One of the major challenges faced by educators is how to address these differences, particularly in teaching Islamic religious values and shaping students' religious character amidst the rapid development of technology and social dynamics. The transition from Generation Y to Generation Z brings significant changes in the world of education, particularly for Islamic Religious Education (PAI) teachers. Generation Z, more familiar with digital technology and the internet, often has a more interactive and visual learning style. They tend to prioritize fast and easily accessible information, and are more open to global cultural influences. This phenomenon presents new challenges for PAI teachers in delivering Islamic religious learning materials that are contextual, relevant, and easily understood by students. The transformation of PAI teachers in shaping students' religious character in this transitional era requires a deep understanding of existing social, technological, and cultural changes. Islamic Religious Education teachers are not only required to possess in-depth knowledge of religious teachings but also to be able to adapt teaching methods to suit the needs of today's students. For example, the use of digital technology in Islamic religious education can facilitate students' access to various relevant information sources, such as Islamic preaching videos, Islamic learning apps, or e-books that can enhance their understanding.  

This thesis is entitled "Political Culture of Millennial Voters in the 2024 Election (Case Study of Oebobo District, Liliba Village). The problem studied is how the type of political culture of millennials in the 2024 general election in Liliba Village. The purpose of this study is to determine the type of political culture of millennials in the 2024 general election in Liliba Village. This study uses the theory of political culture from Almond and Verba. The approach in this study is quantitative with a survey method. The sampling technique used is the cluster sampling technique, namely the regional sampling technique. The total sample in this study was 99 people. The method used was through the distribution of questionnaires to millennials in Liliba Village. Based on the results of this study, it can be seen that the results of the study indicate that the political culture used in the general election followed by millennial voters, namely the political culture of Participants, has an influence on the orientation of political culture on the political culture of millennial voters in the simultaneous general election for the period 2024-2029.

The development of communication technology today has changed the behavior of individuals in interacting. Social media has become a means for individuals to express themselves and perform self-disclosure. This study aims to find out how expressive writing can increase self-disclosure in millennial Instagram social media users. The research method uses a qualitative approach by conducting in-depth interviews with participants. The results showed that expressive writing can facilitate individuals to express themselves and increase self-disclosure on Instagram social media users. Through expressive writing, individuals can express their feelings, thoughts, and experiences freely without any restrictions. This encourages deeper self-disclosure in millennial Instagram users. The implication of this study is the importance of using expressive writing to facilitate the self-disclosure process in social media users, especially millennials.

The development of digital technology has brought major changes in the behavior of the millennial and Z generations, including in the religious aspect. This article examines the strategy of internalizing prayer etiquette in the digital era as part of moral education. This study uses a qualitative approach through a literature study of literature on prayer etiquette, the character of the digital generation, and appropriate learning methods. The results of the study indicate that internalization of prayer etiquette among the digital generation must be carried out wisely through the use of digital media, strengthening the role of families and educational institutions, and integrating spiritual values ​​into everyday life. Education on prayer etiquette not only teaches the procedures for worship, but also forms character, such as awareness, solemnity, and discipline. Therefore, a contextual and creative approach is needed so that prayer values ​​can be embedded in the lives of the millennial and Z generations.

Buddhist education in the millennial era faces various internal and external challenges, especially in adapting to the character of the younger generation who are highly dependent on information technology but weak in filtering moral values. Buddhist educational institutions also still face structural problems such as limited human resources, lack of contextual strengthening of Dhamma values, and an institutional image that is not yet strong in society. This study uses a library research method with content analysis and hermeneutics techniques to explore the relevance of Buddhist teachings to the dynamics of modern education. In the context of the Merdeka Belajar policy, Buddhist education has a great opportunity to transform through a flexible learning approach, strengthening student character, integrating spiritual values, and improving education management. In addition, the implementation of Buddhist leadership principles such as the Dasa Raja Dhamma and meditation practices can be a distinctive force that distinguishes Buddhist schools from other institutions. This transformation requires the active role of teachers, principals, foundations, and Buddhist organizations to synergize in building meaningful and competitive education in the digital era.

The transformation of the workplace driven by digitalization and generational value shifts has introduced new challenges in maintaining ethical and organizational culture, particularly among Millennials and Gen Z. This study aims to examine the extent to which Islamic values—especially through Islamic Work Ethics (IWE) and spiritual intelligence—are integrated in shaping the work culture of young professionals. Using a quantitative approach, data were collected via surveys from 150 respondents working in the startup, Islamic banking, and educational sectors in the Greater Jakarta area. Data were analyzed using Pearson correlation and path analysis via SmartPLS. The results show that both IWE and spiritual intelligence have a positive and significant effect on work culture, with a combined contribution of 56%. These findings indicate that integrating Islamic values can foster an ethical, productive, and spiritually aligned work culture among younger generations. The study has theoretical implications for developing a contextual Islamic work culture framework, and practical implications for organizations seeking to design policies grounded in spiritual and Islamic ethical principles

The entry of foreign cultures into Indonesia is one of the impacts of the increasingly widespread globalization. These new cultures underwent a process of acculturation and, over time, began to dominate local cultures. If the original culture is not well preserved, there is a risk that it will be eroded and replaced by new influences that are present. In an effort to preserve Indonesia's cultural richness, the younger generation has a very important role in filtering and choosing what is useful and what is not. However, the presence of foreign cultures often makes people, especially the millennial generation, prioritize personal freedom over moral values. This results in many of them forgetting norms and traditions in order to satisfy individual desires. This research aims to research and explain the actions and responses of the younger generation to foreign cultures, as well as the impact caused by globalization due to the entry of new cultures, both positive and negative. The results of the discussion show that the influence of foreign culture has made many millennial generations begin to forget the original Indonesian culture and ignore the norms in society. Even so, there are still some generations who are trying hard to maintain these cultural values in their daily lives. This research is expected to provide benefits to the community and the millennial young generation, so that they are more aware of the importance of preserving and preserving Indonesia's indigenous culture.

This study aims to analyze the communication strategies in Islamic preaching (dawah) employed by Husain Basyaiban, particularly through the digital platform TikTok. The research utilizes a quantitative approach to obtain in-depth and measurable data. Data was collected through interviews with Basyaiban's followers and content analysis of his preaching materials on TikTok. The results indicate that Basyaiban's relaxed, dialogic, and audience-adaptive communication style effectively enhances the delivery of Islamic messages. Furthermore, the use of digital media such as TikTok has proven capable of reaching a wider audience and facilitating more dynamic interactions between the preacher (dai) and the congregation (mad'u). These findings highlight the importance of adapting preaching methods to technological advancements and audience characteristics in the digital era. 

This study explores the role of halal certificates in increasing consumer confidence in food industry products in Indonesia. In a Muslim society and a global market that is increasingly aware of religious ethics and values, halal certificates are not only proof of halalness, but also serve as a signal of quality, safety and integrity of the producer. This research uses a qualitative approach through a literature study, by reviewing scientific articles, books, official reports, and relevant documents related to halal and consumer behavior. The results of the analysis show that halal certificates have three main roles: (1) as a credibility signal to reduce information asymmetry between producers and consumers; (2) as an instrument to reduce risk perceptions of ingredients, processes, and production ethics; and (3) as a brand communication medium that builds emotional attachment and social value. Consumers, especially millennials and Gen Z, demand halalness accompanied by transparency and education in the certification process. Halal certificates also strengthen product competitiveness in the global market, reflecting a religious lifestyle while being modern and sustainable. Therefore, industry players need to make halal certification a comprehensive brand strategy, while regulators such as BPJPH must continue to improve the transparency and effectiveness of the system.

Millennials and Generation Z have made coffee shops a part of their lifestyle. Unlike previous generations, who spent more time at malls. In response to the changing consumer behavior of these different generations, digital marketing strategies have become an effective approach for businesses, including those in the coffee industry. This study aims to analyze Fore Coffee's digital marketing strategies in attracting Millennial and Gen Z consumers. The research was conducted using a descriptive qualitative approach. The research data was sourced from observations of Fore Coffee's digital marketing activities on various social media platforms, as well as in-depth interviews with consumers from the Millennial and Gen Z generations. The results of the study indicate that the digital marketing strategies implemented by Fore Coffee have proven to be an effective approach in attracting attention and building engagement with Millennial and Gen Z consumers. The success of these strategies is supported by the utilization of various digital marketing elements, including the presentation of engaging and interactive content, collaborations with influencers who have credibility in the coffee industry, and the use of video as the primary medium for marketing communication. The Tani Series campaign, which highlights sustainability and the involvement of local coffee farmers, is a concrete example of how Fore Coffee builds a brand image that not only sells products but also has strong social value. Additionally, the collaboration with Mikael Jasin, a professionally recognized barista at the international level, further strengthens Fore Coffee's trust and appeal among young consumers. This study suggests that Fore Coffee should continue to innovate in creating content that is not only engaging but also has strong differentiating value. Furthermore, the dynamic changes in consumption trends and customer preferences demand that Fore Coffee be more responsive in adapting its marketing strategies to remain relevant to the needs and expectations of Millennial and Generation Z consumers.

This article explores the meaning of millennials in Revelation 20:1–6 through the lens of amillennialism within the framework of Reformed theology. The millennium—the thousand-year period of Christ's reign—is a central issue in Christian eschatological discussions, giving rise to three main views: premillennialism, postmillennialism, and amillennialism. Using historical-theological hermeneutics as well as the study of literature, this paper examines the symbolic meaning of the book of Revelation and how it has been interpreted throughout the history of the church. The amillennial approach interprets that Christ has reigned spiritually since His resurrection through His presence in the church, and that the millennium is not a literal period in the future, but rather describes the present era of the church. This understanding rejects the view of a literal thousand-year kingdom and focuses on Christ's ongoing work on the world. Therefore, the proper interpretation of millennials influences.

This research uses a qualitative method to examine effective marketing strategies implemented by Islamic banks in enhancing competitiveness in the digital era. Amid increasingly intense competition in the financial industry and rapid technological advancements, Islamic banks are required to adapt and utilize various digital platforms as marketing tools. This study focuses on analyzing digital marketing strategies such as the use of social media, mobile banking, and content marketing to build brand awareness and customer loyalty. Data were collected through in-depth interviews with Islamic banking practitioners and observation of their digital marketing activities. The findings reveal that integrating sharia values with digital technology creates a unique, relevant, and highly competitive marketing approach. Furthermore, the ability of Islamic banks to understand the needs of the millennial and Gen Z generations is a key factor in expanding their market share. Therefore, adaptive, innovative, and value-based marketing strategies are essential foundations for facing the digital era.

Professional zakat has the largest collection potential in Indonesia, but there is still a gap in the realization of zakat collection. The presence of zakat, including professional zakat, can help alleviate poverty. South Tangerang City, with a majority Muslim population, has a high potential for zakat, but the poverty rate is still increasing every year. This study aims to analyze the factors that influence the compliance of Muslim millennials in South Tangerang City in paying professional zakat. The data collection technique used was a purposive sampling with a sample size of 150 people. The analysis method used is Partial Least Square Structural Equation Model (PLS-SEM) using SmartPLS 4 software. The results show that income, altruism, and religiosity have a significant effect on compliance in paying professional zakat, while zakat knowledge does not show a significant effect. This study concludes that knowledge of zakat is not enough to encourage a Muslim to fulfill the obligation to pay zakat because other factors, such as income, altruism, and religiosity, have a greater influence.

The regeneration of farmers became crucial in improving the competitiveness of the agricultural sector, especially for millennial farmers. However, the empowerment approaches that were implemented had not been fully optimal. Empowerment often focused only on the implementation of government programs without the active involvement of millennial farmers. This study aimed to analyze the factors that influenced the empowerment process of millennial farmers and to formulate strategies that could be applied in Kapanewon Patuk, Gunungkidul Regency. This research employed a qualitative method with a case study approach, involving interviews, observations, and Focus Group Discussions (FGDs). The analysis used was SWOT and QSPM analysis. The results of the study showed that the involvement of successful farmers played an important role in increasing knowledge, skills, and technology adoption among millennial farmers. In addition, strengthening institutions and farmer groups became an effective strategy in supporting the empowerment process. The conclusion of this study confirmed that a participatory model-based empowerment strategy, by optimizing the support of successful farmers and integrating technology, could enhance the sustainability of horticultural farming. The government and agricultural extension workers needed to design a more adaptive approach, utilize the potential for collaboration with various stakeholders, and strengthen marketing networks to improve the competitiveness of millennial farmers