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This study aims to analyze the strategies of Grand Royal Denai Hotel Bukittinggi in enhancing guest satisfaction through the provision of halal food, considering the growing global halal tourism trend and Indonesia's significant potential as a country with a majority Muslim population. Furthermore, the increasing awareness among Muslim travelers regarding the importance of consuming halal food constitutes an essential background for this research. Employing a qualitative approach with a descriptive method, the study was conducted in October 2024 using data collection techniques including observation, interviews with management and guests, as well as documentation. The data were analyzed using a SWOT approach to identify the hotel’s strengths, weaknesses, opportunities, and threats. The results indicate that Grand Royal Denai possesses strengths such as a commitment to halal standards, a professional kitchen team, a strategic location, and menu variety, while its weaknesses include the absence of MUI halal certification and limited digital promotion. The primary opportunity arises from the increasing halal tourism trend, whereas threats involve intense competition among hotels and changes in modern consumer preferences. By leveraging its strategic location and the potential of the halal tourism market, the hotel is able to increase guest visits and enhance overall satisfaction. Overall, the halal food provision strategy has proven effective in improving guest satisfaction; however, the hotel needs to innovate its menu, expedite halal certification, and strengthen digital-based promotion to maintain competitiveness. In addition, this study contributes to the development of halal tourism and serves as a practical reference for other Sharia-compliant hotels.

This study analyzes the role of millennials and Gen Z in driving the growth of halal e-commerce in Indonesia. The global halal industry is projected to reach US$3.36 trillion by 2028, underscoring the importance of strengthening halal e-commerce in Indonesia, which has the largest Muslim population in the world (Kawsar, 2025). Millennials and Gen Z are the dominant users of the internet and digital marketplaces, thus playing a strategic role in expanding the digital halal economic ecosystem. This study uses a qualitative approach with literature studies and in-depth interviews with consumers and halal digital business actors. The analysis focuses on digital behavior, halal product preferences, and awareness of sharia economic principles. The results show that millennials and Gen Z contribute through three main roles. First, as smart consumers who show high preference and loyalty to certified halal products. Second, as creative business actors who create sharia startups and marketplaces with innovative digital marketing strategies. Third, as agents of change who promote digital halal literacy and strengthen public awareness of the importance of halal products and services. In conclusion, the role of these two generations is not only in consumption, but also in creating a sustainable digital halal business ecosystem, strengthening Indonesia's competitiveness in the global halal industry, and supporting national sharia economic development.

The 2025 Real Work Lecture Program (KKN) of PGRI Wiranegara University (UNIWARA) Team 12 was carried out in Pohjentrek Village with a focus on empowering MSMEs, improving literacy, environmental education, food security, and character education. The main issues identified include low awareness among SME actors regarding the importance of business legality, low basic literacy skills among elementary school students, high rates of open waste burning, and the emergence of social issues related to bullying among teenagers. The methods used include mentoring, socialization, training, and active participation in community activities. The results of the activities showed that 15 MSMEs were successfully registered through OSS, with three of them obtaining NIB and halal certificates; tutoring and regular literacy assistance twice a week improved students' literacy skills; the initiation of a community literacy corner began to be implemented in one of the neighborhood associations (RT); socialization of waste management encouraged four households to practice composting; the introduction of vertical farming through the distribution of vegetable seeds supported family greening and food security; and anti-bullying socialization at SMPN 6 helped students recognize their potential using the SMART method. The conclusion of this program is that KKN is able to provide a multidimensional impact through collaboration between students, the community, and the village government, while strengthening community awareness of business legality, literacy, the environment, food, and character.

This study aims to analyze in depth the influence of business legality on the growth and increased competitiveness of Micro, Small, and Medium Enterprises (MSMEs). Business legality is seen as a crucial foundation in strengthening the position of MSMEs in the market, as it not only provides legal certainty but also fosters consumer trust in the quality of the products offered. This study uses a qualitative approach with data collection techniques such as field observations, in-depth interviews with business actors, and relevant documentation studies. The results show an increase in public awareness of the importance of having business legality, as evidenced by the increasing number of MSMEs officially registering their business permits. Furthermore, legality has been proven to increase the credibility of MSMEs, expand market access, facilitate collaboration with the private sector and government agencies, and open up opportunities for obtaining capital support. A significant increase in consumer trust is also evident, as MSME products with legality are more easily accepted and marketed through various distribution channels. Thus, this study confirms that business legality is not merely an administrative requirement, but rather a strategy that can encourage sustainable business growth and increase competitiveness at the local and national levels. In conclusion, the synergy between MSMEs and the government is the main key in encouraging the creation of a healthy, transparent, and highly competitive business ecosystem.

This study aims to determine and analyze the potential and challenges of culinary businesses, the implementation of digitalization and halal certification, and the development of an effective and sustainable model for the "Resto Apung" culinary business to support food economic independence in coastal villages. The research was conducted at "Resto Apung" using a qualitative descriptive method with data collection techniques such as interviews, observations, and focus group discussions. The findings show that the "Resto Apung" business holds significant potential as a culinary destination with a strong attraction due to its unique location and menu offerings based on local marine products. However, several challenges hinder its development, including low digital literacy among business managers, lack of structured and professional management systems, and the absence of halal certification which is crucial in targeting broader Muslim consumer segments. Currently, digitalization has only been applied in the marketing aspect, primarily through social media, while other aspects such as financial management, customer service, and operational processes are still managed conventionally. Nevertheless, the managers have shown awareness and initiatives to improve, especially in recognizing halal certification as a strategic competitive advantage. The proposed development model integrates digitalization into all aspects of business management, enhances human resource capacity through technical and managerial training, and includes efforts to obtain halal certification. This holistic approach is expected to increase the competitiveness of the culinary business, optimize local potential, and ultimately contribute to the achievement of food economic independence in coastal areas.

The rapid growth of the Muslim population, both in Indonesia and globally, has driven an increasing need for products to support worship, including Muslim socks. PT Soka Cipta Niaga (PT SCN), a producer of Muslim socks under the brand "SOKA", faces the challenge of low brand awareness, where consumers are more familiar with the product as "wudu socks". This research aims to analyze effective marketing strategies for the "SOKA" brand. The research results show that social media-based promotional strategies, such as Twitter, Facebook, and LinkedIn, are able to reach potential consumers more widely. In addition, activities such as bazaars, Muslim seminars, and Collaboration with Hajj and Umrah organizers has proven effective in expanding the market. The momentum of Ramadan and the Hajj season is a strategic time to increase sales.

The development of digital technology has revolutionized consumption patterns among consumers, including Muslim consumers. Digitalization has not only brought convenience and efficiency, but also created new challenges in the application of Islamic consumption values. Consumption, which is viewed as part of worship in Islamic economics, requires adherence to the principles of halal, thayyib, justice, prohibition of israf and gharar, and social responsibility. This study aims to conceptually examine how consumers play a role in strengthening the Islamic economy in the digital age, as well as how Sharia consumption principles can be ethically implemented in a dynamic digital environment. The method used is a literature review, examining various academic literature, scientific journals, and documents related to Islamic economics and the digitalization of consumption. The findings indicate that Muslim consumers hold a strategic position in shaping value-based markets, driving the growth of the halal sector, and supporting the sharia-compliant SME ecosystem. On the other hand, low sharia-based digital literacy and the dominance of digital consumerist culture pose challenges that must be anticipated. Strengthening literacy, adaptive regulations, and collective awareness transformation are needed to create a digital consumption pattern that is blessed, fair, and sustainable in accordance with the objectives of Islamic law.

Despite the country’s muslim-majority population, the penetration of Islamic insurance in Indonesia remains relatively low. One of the main challenges lies in the limited financial literacy and lack of public trust toward Islamic insurance products. As part of West Java Province, the city of Bandung has one of the largest Muslim populations in Indonesia, characterized by a high level of awareness toward halal products. This study aims to analyze the influence of promotion, product knowledge, and trust on the purchase intention of Islamic insurance policies among the muslim community in Bandung. A quantitative approach was employed using a survey method involving 141 respondents, with data analyzed through Structural Equation Modeling (SEM) using SmartPLS 3.2.9. The results indicate that promotion, product knowledge, and trust each have a positive and significant effect on the intention to purchase Islamic insurance policies. These findings highlight the importance of informative promotional strategies, improved literacy in Islamic insurance, and the need to strengthen public trust toward Islamic financial institutions. This research is expected to serve as a reference for Islamic insurance providers in developing effective and sustainable marketing strategies.

The community service activity was carried out in Lima Puluh Subdistrict, Batu Bara Regency. The partner in this activity was the Regional Development Planning, Research, and Development Agency. The main problem faced by the partner is the absence of an official slaughterhouse building in Batu Bara Regency. Until now, only independently managed slaughterhouses owned by the community have been used as animal slaughtering facilities. However, these slaughterhouses can only accommodate a limited number of slaughters. Moreover, issues related to poor meat hygiene and cross-contamination during slaughtering and packaging processes for consumer distribution are still frequently encountered. The solution to this problem is to establish an official slaughterhouse in Batu Bara Regency that meets both administrative and technical requirements. The purpose of this activity is to provide understanding to the community and stakeholders regarding the utilization of an official slaughterhouse and the importance of having a standardized slaughterhouse. The expected outcomes of this community service activity are: (1) to increase public knowledge in Batu Bara Regency regarding the importance of RPH utilization, (2) to enhance awareness of providing meat that is Safe, Healthy, Whole, and Halal (ASUH), and (3) to provide recommendations to the local government regarding the planning and development of an official slaughterhouse.

This study aims to determine the effect of brand awareness, brand image, electronic word of mouth (e-WOM), and brand trust on purchase intention on halal bodycare in social commerce TikTok. The method used in this study is quantitative through a questionnaire with a six-point Likert scale. This study uses SEM (Structural Equation Model) AMOS and SPSS in processing data with 252 respondent samples. The characteristics of the sample for this study are people who live in the Jakarta area, have an interest in buying halal bodycare products and are over or equal to 17 years old. The results of the study show that brand awareness has a positive and significant effect on brand image, brand awareness has a positive and significant effect on e-WOM, brand awareness has a positive and significant effect on brand trust, brand image has a positive and significant effect on purchase intention, e-WOM has no effect on purchase intention, and brand trust has a positive and significant effect on purchase intention.

The urgency of consumer protection in Sharia-compliant transactions has become increasingly prominent alongside the growth of the halal industry and rising public awareness of transactional justice based on Islamic principles. This study aims to formulate the theoretical and normative construction of consumer protection within the framework of Islamic law and to assess its compatibility with Indonesia’s positive legal system. Employing a normative juridical approach combined with a descriptive-analytical method, this research explores primary legal sources including Qur’anic verses, the hadiths of Prophet Muhammad (PBUH), and scholarly opinions found in classical and contemporary fiqh al-mu‘āmalāt literature, as well as secondary legal sources such as Law Number 8 of 1999 on Consumer Protection, fatwas of the National Sharia Council (DSN-MUI), and relevant academic literature. The analysis is conducted through content analysis to extract the values of justice, transparency, and balance of rights and obligations within contractual mechanisms. This study finds that core principles such as truthfulness (ṣidq), disclosure (bayān), and justice (‘adālah) constitute the essential foundation of consumer protection in the Islamic legal perspective. The prohibition of gharar (uncertainty), riba (usury), and tadlīs (fraudulent misrepresentation) is not merely a moral injunction but an integral safeguard mechanism for consumer rights. Furthermore, the institutional presence of supervisory bodies such as DSN-MUI and Sharia certification mechanisms has proven to be strategic, though they continue to face challenges in implementation, socialization, and consumer literacy. The findings also indicate a substantial opportunity for harmonizing Islamic legal principles with the national legal system within the framework of maqāṣid al-sharī‘ah. Therefore, this study recommends strengthening sectoral regulations based on Sharia principles, integrating fatwas into positive legal norms, and enhancing educational capacity for both business actors and consumers in order to realize ethical, equitable, and sustainable transactions.

This article discusses the secret to wealth from the perspective of the Hadith of Prophet Muhammad (peace be upon him), emphasizing the importance of understanding wealth both spiritually and physically. In society, many questions arise regarding how to become wealthy according to Islamic teachings, especially based on the Prophet's hadiths. Therefore, this article aims to provide a Sharia-compliant guide on how to acquire wealth and how to distribute it properly. The discussion focuses on four main points: (1) understanding true wealth that has eternal value in the hereafter, (2) motivation to pursue wealth, (3) factors that attract sustenance, and (4) factors that hinder sustenance. The author highlights the issue that many people desire wealth but pursue it through means prohibited in Islam, such as stealing, engaging in usury, or seizing others' rights. In this context, the hadiths serve as the main foundation for explaining the principles of blessed and lawful wealth. Through this article, the author hopes to provide society with the correct understanding of how to seek worldly wealth while upholding Islamic values. This article is also expected to serve as a guide to build spiritual awareness and ethical conduct in striving for success, and to offer a reflection for both the author and readers on the journey toward halal and blessed wealth.

This study aims to analyze the role of Islamic economics in regulating online gambling which is increasingly popular among Indonesian people, even Muslims. This study uses a qualitative method with a literature study approach to analyze the impact of online gambling and offers solutions based on Islamic economic principles. The data collected in this study were analyzed by reading, reviewing, and summarizing the results of previous studies that have been conducted on the influence of learning motivation on academic achievement in economics subjects. The results of the study indicate that online gambling damages five main aspects of the maqashid sharia, namely religion, soul, mind, property, and descendants. To overcome this problem, Islamic economics offers an approach to Islamic financial literacy education, economic empowerment through Islamic microfinance institutions such as Baitul Maal wat Tamwil (BMT), and strengthening government regulations in prohibiting and supervising online gambling practices. This study recommends collaboration between the government, financial institutions, and Islamic organizations to increase public awareness, strengthen spiritual values, and create halal economic opportunities as a more productive alternative. Thus, the application of Islamic economic principles is expected to be able to create a just, prosperous, and free society from online gambling practices.

The halal pharmaceutical industry is experiencing significant growth as consumer awareness and demand for Sharia-compliant products continue to rise. This study conducted a bibliometric analysis to examine research trends, influential authors, and key themes related to halal pharmaceutical consumer behavior. Using a dataset of 103 articles retrieved from Google Scholar, the study applied bibliometric methods, including performance analysis and science mapping, to identify research patterns. The findings revealed an increasing number of publications over the years, highlighting the growing academic interest in this field. Keyword co-occurrence analysis indicates that topics such as halal certification, consumer trust, and regulatory compliance are central themes in the literature, while emerging areas such as digital marketing and supply chain transparency present new research opportunities. The co-authorship analysis suggests that collaboration among researchers remains limited, indicating the need for greater interdisciplinary cooperation. Highly cited papers in this domain provide foundational insights but also reveal gaps in understanding the psychological and cultural factors influencing consumer behavior. This study contributes to the academic discourse on halal pharmaceuticals by mapping the current research landscape and offering recommendations for future studies.

Coffee shops have grown rapidly as part of a modern lifestyle, particularly in Tasikmalaya City, which is known as a city of Islamic boarding schools with a majority Muslim population and high religiosity. However, there are still many coffee shops in the city that have not been registered for halal certification, leading to confusion among Muslim consumers regarding what is permissible to consume according to sharia law. This issue highlights the need for clear information on halal products to help Muslim consumers make informed choices when visiting coffee shops. Therefore, the purpose of this study is to examine the effect of halal brand awareness, viral marketing, and service quality on the brand image of coffee shops in Tasikmalaya City. The study uses a quantitative approach with a survey method. Data were collected through questionnaires, which were distributed both online and directly to Muslim generation Z coffee shop consumers in Tasikmalaya City, with a total of 131 respondents. The sampling method used was purposive sampling. Data analysis was conducted using the Structural Equation Modeling (SEM) technique with the help of SmartPLS 4 software. The results of the study indicate that halal brand awareness, viral marketing, and service quality have a positive and significant effect on the brand image of coffee shops in Tasikmalaya City. These findings suggest that improving halal brand awareness, leveraging viral marketing strategies, and providing excellent service quality are essential for enhancing the brand image and attracting more Muslim consumers to coffee shops in the city.

This study aims to assess the extent of business actors' understanding of halal certification in Pangkalpinang City. The research employs a qualitative approach, with data collected from micro, small, and medium enterprises in Pangkalpinang, involving eight UMKM actors as informants. The findings reveal that most business actors have a fairly good awareness of the importance of halal certification for their products. However, the limited knowledge possessed by UMKM actors regarding certification leads to a lack of clear understanding of the procedures and application process. This situation is caused by the lack of outreach efforts from relevant parties, particularly the Pangkalpinang City government. Therefore, the government needs to make extra efforts to provide socialization and education to business actors so they can clearly understand the flow and procedures for halal certification registration for their products. In addition, the role of Halal Product Assistants (PPH) is also crucial, as they are directly involved with the community

The Community Service Program (KKN) in Sukosari Village, Jumantono District, Karanganyar Regency, which will be implemented in August 2024, aims to overcome the problem of community service by focusing on preventing stunting and empowering MSMEs. The main problems identified include the high rate of stunting among children and limited knowledge and support for local MSME actors. The main aim of this activity is to increase public awareness regarding the importance of nutritious nutritional intake to prevent stunting, strengthen the branding of MSME products, and ensure that these products meet legality standards through the creation of a Business Identification Number (NIB) and halal certification. The method applied includes several strategic steps, namely making complementary food products in the form of spinach nuggets and fruit salad which are aimed at meeting children's nutritional needs and reducing the risk of stunting. In addition, information signs on stunting prevention were installed in strategic locations such as posyandu and village halls to increase public awareness. To support MSMEs, the KKN team also designs label and banner designs aimed at increasing the attractiveness and professionalism of products, as well as providing assistance in creating NIBs and halal certification so that MSME products can meet regulatory standards. The results of this activity show an increase in public knowledge regarding the importance of nutritious food and preventing stunting, as well as an increase in the ability of MSMEs to manage and market their products. MSME players benefit from new designs that increase the attractiveness of their products, as well as legality that expands market access. Qualitatively, this activity involved the active participation of 40 women in socialization and 15 MSME actors in the design and certification process, with full support from village officials and related agencies, which ensured the success and sustainability of the program.

The main problem in the development of the halal ecosystem in Indonesia is the lack of understanding of business actors regarding the importance of halal certification and the process of obtaining it. This study aims to identify business actors' understanding of halal certification and to formulate effective strategies to increase their awareness and compliance. The research method used is a qualitative method with a case study approach and in-depth interviews with business actors who have participated in the Easy Way to Halal Certification for Micro and Small Business Actors. The results of the study showed that after attending the seminar, business actors' understanding increased significantly, especially in terms of the benefits of halal certification for business competitiveness and consumer trust. Business actors were also able to formulate practical steps to take care of halal certification. These findings indicate the importance of ongoing education and intensive mentoring so that business actors can implement halal certification effectively

The phenomenon of IAT students who live in boarding houses and often consume fast food encourages the author to conduct this research. The reason is, so that what IAT students understand in lectures towards the meaning of Halal and Tayyib is implemented in everyday life, especially in boarding houses. This research is Descriptive Qualitative research. Data obtained through interviews via Whatshap chat. The research subjects amounted to 9 students consisting of 3 students in each class (A, B, and C). The theory that researchers use is Edmund Husserl's Phenomenology Theory. This theory prioritizes social phenomena to bring up a shared awareness of something. The results of this study indicate that: (1). The understanding of IAT Batch 2023 students towards the meaning of Halal and Tayyib as in the Qur'an is very good. (2) There are various phenomena revealed related to fast food eating patterns of IAT 2023 boarding school students. (3) Fast food or food that is Halal and Tayyib is very influential on student concentration, both short and long term.

The main goal of this research is to examine how interest in investing in the Sharia market is influenced by Islamic financial knowledge. A thorough grasp of financial concepts that adhere to Islamic law, such as riba, zakat, and the idea of fairness in financial transactions, is necessary for Islamic financial literacy. Islamic financial literacy may have a significant role in investing choices, as shown by the rising knowledge of halal and Sharia-compliant assets. 200 respondents—both current and potential investors in the Sharia capital market—were given questionnaires as part of this study's quantitative methodology. Higher interest in investing in Sharia capital market products like sukuk and Sharia mutual funds is positively correlated with higher levels of Islamic financial literacy, according to the study's findings. These results underline the need of more comprehensive Islamic financial education initiatives to raise public awareness and aid in the growth of Indonesia's Sharia capital market. In order to stimulate investment interest, it is also determined that improvements in Sharia investment products and supporting regulations are essential. Thus, this research comes to the conclusion that promoting a more inclusive Islamic economy and developing the Sharia capital market may both be greatly aided by increasing Islamic financial literacy. This study shows that interest in investing in the Sharia capital market is strongly influenced by Islamic financial knowledge. Sharia-compliant investment products like sukuk (Islamic bonds) and Sharia mutual funds are more likely to be chosen by investors who have a firm grasp of Islamic financial concepts like riba (usury), zakat (almsgiving), and profit-sharing. The research emphasizes the value of thorough financial education initiatives and easily available information in raising public awareness of Islamic finance. It is anticipated that these initiatives would boost more inclusive and sustainable economic development in Indonesia and raise participation in the Sharia capital market.