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Human resource management supports companies to gain competitive advantage through business strategy. The aim of this research is to provide an overview of the role of human resource management (HRM) in establishing competitive advantage in companies and to find out which employee recruitment and training are best used to increase competitive advantage. The research method used is descriptive qualitative with literature review data collection techniques. Based on the results of the review, it is known that competitive advantage is achieved through the company's internal environment, namely human resources. Therefore, it is necessary to strengthen the company's internal environment through employee recruitment as well as employee training and development.

The implementation of both private and public organizations requires innovation to operate. Because the innovation of motor vehicle tax payment services based on signal applications at the Tanjungpinang city samsat office is a necessity for government organizations, along with increasing public pressure to improve the performance of government agencies in order to solve problems in people's lives through programs and services at the Tanjungpinang city samsat office. The quality of public services is determined by the service provider so that it can be understood that public services serve the community and must be provided adequately in order to meet the factors and indicators that determine the quality of public services. Innovation in government agencies is needed to provide public services through the development of new methods and new resources. Innovation of motor vehicle tax payment services based on signal applications at the samsat office as an E-Government-based public service strategy for vehicle tax payments. E-Government provides public services that can be accessed 24 hours a day, from anywhere, and at any time. E-Government also allows public services to be completed in a non-face-to-face manner, making it a more efficient service. The Indonesian government has realized the tremendous benefits of e- Government since 2003 has issued a policy of implementing e- Government in the form of Presidential Instruction No. 3 Year 2003. Recently, a technology based on the SIGNAL application has emerged that can run on Android and IOS. SIGNAL is a national digital Samsat application that allows Indonesian citizens to certify Annual STNK, Pay Motor Vehicle Tax (PKB), and pay Road Traffic Accident Fund (SWDKLLJ) online by issuing digital documents in the form of electronic certificates and can easily make mandatory contributions to, POLRI, E-TBPKP (Provincial Bapenda), and E-KD, (PT. Jasa Raharja). The implementation of the online system allows people to save more money and time by paying taxes online.

The development of the business world has increased rapidly in the modern era like today. This causes intense competition between business actors in developing their products in the face of developments in the business world. Micro, small and medium enterprises or MSMEs now play a very important role in the growth of the economy in Indonesia. Mrs. Maubah's porridge business is one of the MSMEs in Cilegon City, Banten which operates in the food sector. This business can provide jobs for the local community. My mother's porridge business itself is a type of food business which sells various variations of porridge and various other fried foods. This research aims to find out what marketing strategies are implemented by Ibu Majadi's porridge business to increase sales. Carrying out a SWOT (Strength, Weakness, Opportunity, and Threat) analysis in determining the marketing strategy. This research is included in qualitative descriptive research, because it aims to describe the situation of phenomena in the field. Researchers used data collection methods in research, namely observation and interviews. To find out how the strategy is used, the Swot Analysis Method (Strength, Weakness, Opportunity and Threat). From the results of the SWOT analysis, it was concluded that the results of the IFAS (Internal Factor Analysis Summary), for the strength and weakness variables, each obtained a strength value of 1.89, while a value of 1.00 was obtained for weaknesses. This means that the strengths of Mrs. Matahu's porridge business are greater than the weaknesses. Meanwhile, the value obtained for the EFAS (External Factor Analysis Strategy) Matrix was 1.47 for opportunities, while the value for threats was 0.64. This means that for Mrs. Matahu's porridge business, the opportunity value is greater than the threat value. From the results of the SWOT analysis, it was found that Ibu Ma's porridge business has strengths and opportunities so that it will be able to take advantage of existing opportunities. The strategy that must be implemented in this condition is to support the policy of growing aggression.

Peanuts are a typical snack from the city of Bagansiapiapi, the basic ingredient of which is made from peanuts. The aim of this research is to carry out an in-depth analysis of the role of peanuts as a method used in an effort to create the best results in order to get quality improvement, for this research the author using research methods (qualitative methods). This research involves a survey of industrial practitioners who apply the hitting nut technique in the context of improving product quality. The research results show that hitting nuts has become a significant approach in quality improvement strategies. The author wants this research to provide in-depth insight into the potential of peanuts as a strategic tool to achieve quality improvement goals. The practical implications of this research may be useful for organizations to better understand the dynamics of hitting nuts and design more effective strategies in improving product quality. Not only that, the author wants to make an important contribution to the quality management literature and provide a basis for further research in the development of innovative quality strategies.  

In the ever-evolving digital age, the transformation of digital media affects church ministry management and contextual catechesis. This article explores the ministry management of contemporary churches in facing challenges and opportunities due to advances in digital technology, especially in the context of catechesis. The church faces major changes in the delivery of the gospel message and Christian values to the people, seeing the transformation of digital media as both a challenge and an opportunity to increase the relevance and complexity of the church's outlook in the digital age. The main challenge is to integrate the concept of contextual catechesis with technological developments. Although digital transformation opens up opportunities for online catechesis, churches must ensure that evangelical messages remain relevant and understood by the people. The ministry management strategy of contemporary churches involves improving the accessibility and quality of services through digital technology. Engaging and interactive catechetical content is developed for more effective ministry. This study emphasizes the importance of involving people in decision-making and service delivery as the key to optimizing the potential of digital media transformation. By responding to the changing times, contemporary churches can utilize digital technology to expand the reach of the evangelical message and enhance ministry effectiveness, providing opportunities to respond to the needs of the people in a changing era.  

Improving the competitiveness of Micro, Small, and Medium Enterprises (MSMEs) is a primary focus in this digital era. This research explores efforts to enhance the branding of Puspazary MSMEs through packaging innovation and digital marketing strategies. The collaborative approach involves updating packaging design through re-branding photoshoots and digital marketing via Instagram. Through a two-month internship, the team focused on introducing the MSME, accessory production, marketing strategy analysis, content creation, and participation in innovation development. During the internship, re-branding photoshoots were implemented, packaging innovation by transitioning from cardboard to transparent ziplock, and digital marketing through Instagram. The results of these activities created a more attractive branding and increased competitiveness for Puspazary MSMEs, emphasizing the importance of innovative branding strategies in supporting MSME sustainability amid global market dynamics. The conclusion highlights the positive outcomes of implementing packaging and digital marketing innovations, while recommendations involve the continued development of digital-based branding strategies to expand market reach and enhance the resilience of Puspazary MSMEs in this digital era.

MSMEs Ning Saudah is an instant herbal medicine product business located on Jalan Penjaringan Sari, Rungkut District, Surabaya. The owner of the business is named Nur Saudah. This research explores the role of product and packaging innovation in improving branding in Micro, Small and Medium Enterprises (MSMEs) in the instant herbal beverage sector, with a focus on the case study of MSME "Ning Saudah". Instant herbal drinks have great potential in the modern consumer market who is increasingly concerned about a healthy lifestyle. The challenges faced by MSMEs involve price competition, changes in consumer trends, and ambitions to expand market share. This research aims to analyze the influence of product and packaging innovation on increasing the branding of "Ning Saudah" MSMEs. The implementation method involves a two-month Merdeka Entrepreneurship (WMK) internship, with steps such as product analysis, research and development, production, packaging innovation, testing, marketing and evaluation. The research results show that through product and packaging innovation, "Ning Saudah" MSMEs succeeded in strengthening the attractiveness of the product and creating a strong brand image. A well-planned marketing and branding strategy also contributes to increasing product visibility. This internship program not only provides benefits for MSMEs in overcoming challenges, but also provides valuable experience for students.

Along with technological advances, the development of information in today's world has grown faster and faster, so that many agencies have improved the quality of their services in various ways. E-goverment is an information technology system developed by the government to improve public services by providing options for the public to get easy access to public information. The Tanjungpinang Population and Civil Registration Office (Disdukcapil) launched the Population and Civil Registration Information System (Sikancil) application. The creation of the Sikancil application is a demand from the Minister of Home Affairs (Mendagri) who wants to be able to streamline online services, as stated in Permendagri no. 7 of 2019 concerning online administrative services (Walo, 2021: 19). This study aims to determine how the Strategy of the Population and Civil Registry Office of Tanjungpinang City in utilizing the Digital System through the Sikancil Application at the Tanjungpinang Population and Civil Registration Office (Disdukcapil), the research method used is descriptive research method with a qualitative approach.

In the ever-evolving digital era, marketing is undergoing significant changes. Rapid developments in the world of marketing demand a deep understanding of effective methods in reaching the target market. The purpose of this research is to compare how influencer marketing and traditional marketing strategies can influence young audiences' purchase intention. This research uses a qualitative approach with a literature study method, and focuses on the influence of influencer marketing and traditional marketing strategies on young consumers' purchase intention. Influencer marketing is an important strategy for market segmentation, building trust, and faster turnaround time. With a large social media following, digital influencers can significantly influence consumers' purchase intention. Authenticity and personal engagement are key aspects of influencer marketing. Combining traditional and influencer marketing can create a responsive strategy for young audiences. Influencer marketing and traditional marketing significantly impact consumer interest and advertising effectiveness. The marketing mix increases trust and confidence, which leads to increased purchase decisions. Understanding the influence of influencers can help companies develop effective strategies, allocate resources wisely and increase profits.

Technological developments in Indonesia have an influence on current developments, especially fast food restaurants which are currently a trend among consumers, including McDonald's. With the trend of fast food such as McDonald's, many competitors have emerged with similar companies. This research was conducted with the aim of knowing and analyzing McDoanald's marketing strategy using a SWOT analysis consisting of Strengths, Weaknesses, Opportunities and Threats. The method in this research is a case study using SWOT analysis. The data used in this research is secondary data. On the other hand, qualitative research is a type of research that uses techniques to extract information using data sets that are larger than one point of view, such as journals, articles, and so on. This type of qualitative research is carried out by collecting clear data to analyze information related to ongoing research. The research results show that McDonald's has strengths, weaknesses, opportunities and threats in its marketing activities. The results of the analysis show that McDonald's must use a strategy to increase the effectiveness of promotions through advertising, media and existing websites as well as adding sponsorship and collaboration with other top artists.

Human resource management helps organizations achieve their short-term and long-term goals by aligning with overall business strategy. For this reason, the aim of writing this paper is to understand the relationship between Human Resource Management (HRM) and business strategy and provide an overview of good employee training and development to increase productivity in companies. The research method is qualitative with library study data collection techniques. Based on the study, it is known that the assumption of a close relationship between business strategy and HRM methods is based on contingency theory. This theory underlines that human resource management methods are chosen according to the type of competitive strategy adopted by the business. A well-crafted business strategy aligns with the core mission and vision and acts as a roadmap for profitability, competitiveness and sustainable growth. Training and development that influences employee productivity has increased the welfare of the company and also helped the company's prosperity by considering the planning and implementation of workforce training and development at the public level.

In the current digital era, traditional marketing has transformed into digital marketing. One sector that can take advantage of this change is the fish farming sector, especially catfish. This article outlines various digital marketing strategies that can be implemented to increase sales and brand awareness of catfish farming. Catfish farming has become one of the fastest-growing fishing industries, and with the development of digital technology, online marketing has become an important strategy to achieve success in the catfish farming business. This article presents a journal about digital marketing strategies in catfish farming, which includes research, experience, and guidance for utilizing digital platforms to increase the success of the catfish farming business

Competition in the business world is getting tougher these days, requiring business people to make and implement the right business strategy, in order to maintain the viability of their business, especially in the difficult conditions when the Covid-19 pandemic hit. Increasing economic development in regions in Indonesia and increasing mobility of business people and the general public are tightening business competition in the transportation services business. The research objective is to determine the effect of liquidity and profitability on firm value with capital structure as an intervening variable in transportation companies listed on the Indonesian Stock Exchange. The type of research in this research is quantitative, with a descriptive and verification approach. The information in this study is secondary data, namely in the form of annual financial reports of companies that go public, which are listed on the Indonesia Stock Exchange from 2018 – 2021. The results of the analysis show that there is an effect of Liquidity, Profitability, on capital structure, Current Ratio has no effect on Debt to Equity Ratio; there is an effect of Profitability on Firm Value, there is an influence of liquidity on firm value through capital structure as an intervening variable; the effect of profitability on firm value through capital structure as an intervening variable; there is an effect of liquidity and profitability on company value through capital structure as an intervening variable in transportation companies on the Indonesia Stock Exchange before and during Covid-19.

This community service program was motivated by the suboptimal development of agribusiness partnership patterns among farmer groups assisted by the Agricultural Extension Center (BPP) of East Dumai District, Dumai City, which has resulted in low productivity, limited value added, and weak bargaining power of farmers. The program aimed to enhance farmers’ understanding, capacity, and readiness to develop sustainable agribusiness partnership strategies. The method applied was a community organizing approach through counseling, participatory discussions, and mentoring involving five farmer groups with a total of 15 farmers. The results indicate an improvement in farmers’ understanding of agribusiness partnership concepts and models, a shift in mindset from individual to collective group-based farming, and the emergence of initial agreements to develop simple partnership schemes with local agribusiness actors. In addition, farmers showed increased readiness in managerial aspects, product quality improvement, and communication with potential partners. This program contributes to strengthening farmer group institutions and provides a foundation for developing more structured and sustainable agribusiness partnerships.

This research aims to describe the implementation of the management strategy of the training at Baitul Hidayah Islamic Boarding School Bandung in the era of Industry Revolution 4.0. The method used in this research is a qualitative descriptive analysis approach. The selection of informants in this study was done using purposive sampling techniques (sampel bertujuan). Data collection techniques are done by means of observation, interviews, and documentation studies. The phase of data analysis involves data condensation, data presentation, and conclusion. The results of this study show that Pesantren Baitul Hidayah Islamic Boarding School Bandung implemented strategy management through four stages, namely: First, environmental analysis is carried out in two ways: external and internal. External factors are the demand for human resources with increased capabilities in the field of technology, while internal factors are strong leadership commitment. Second, the formulation of the strategy is made by the trainer, Baitul Hidayah Islamic Boarding School Bandung, by formulating the vision, mission, and objectives as well as the strategy of curriculum development. Third, the implementation of the strategy is done to implement the plan that has been made in strategy formulation. At this stage of implementation, there is a learning process that is integrated with technology, i.e., a YouTube-based online review that is carried out every morning; and fourth, an evaluation of the training strategy of Baitul Hidayah Islamic Boarding School Bandung is performed to see if the implementation is in line with the planned strategy formulation. Evaluation is carried out in a number of ways, including in the form of a sudden inspection and other evaluations using a group evaluation system.

Stunting is a physical growth problem that causes children to not be able to grow as they should and causes a linear decrease in growth rate. One of the causes of stunting in Bungkuk Village is the upbringing and eating pattern taught by parents to their toddlers. In this study, we use an Asset Based Community Development (ABCD) strategy to show how changes in knowledge about stunting are influenced by health education. In conclusion, efforts to prevent and treat stunting in the community will include good knowledge as a provision. This community service approach using the ABCD method can increase public awareness about stunting. Supported by guidance and assistance provided by village health post midwives and posyandu cadres to ensure that anyone who may experience symptoms that result in stunting is immediately treated. The need for awareness and parental participation in preventing this is proven by the decline in the effectiveness of the stunting prevention work program and knowledge in Bungkuk Village.

This research aims to find out strategies for developing integrated tourist attractions in South Central Timor Regency so that they can increase tourist attraction and also find out what components are needed in developing tourist attractions in South Central Timor Regency using SWOT analysis. This research use desciptive qualitative approach. The data collection techniques used were interviews, observation and documentation. The results of the research determine the policies that should be prioritized by the government in efforts to develop integrated tourist attractions in South Central Timor district. This research shows that there is a need to increase human resources in developing tourist attractions, improving infrastructure, supporting infrastructure, then the main focus in this research based on the concept of integrated tourism is the Tour Package program that has been launched which would be very good if it received more attention.

The role of modern markets, especially Alfamart and Indomaret in Indonesia, is getting bigger and is expected to eventually replace grocery stores. The existence of modern markets also raises different perceptions from every circle of society. There are some groups of people who view the existence of modern markets positively. For example, for the upper middle class, the existence of modern markets is very beneficial because they can shop comfortably and freely in modern markets. The existence of this modern market can also affect the income of traditional market traders. One of the most important factors for Grocery Store entrepreneurs is the revenue generated from their profits to maintain business continuity. The purpose of this study is to determine the strategy for the existence of grocery stores in dealing with the development of modern markets in Tebo district. In this study the method used was qualitative method by checking the validity of the data using the triangulation technique and the method of collecting data was using observation and interviews. The informants in this study were five traders and five consumers. Based on the results of this study, it shows that the existence of Alfamart/Indomaret in Tebo Tengah District, Tebo Regency has an impact on income and the number of consumers of grocery store traders, but grocery store traders try to survive by adding side businesses so that their business continuity is maintained

Abstract Startups are designed to find the right business model to make the business survive. Startups have the possibility to succeed or fail. This is influenced by capabilities in digital transformation and business development in the technology sector. Indonesia has a low number and quality of digital talent and low entrepreneurship (3.1%). Pontianak has the least number of digital startups (0.74%). Every part in the digital ecosystem is very influential on the sustainability of digital startups. The digital ecosystem in Pontianak is the government, accelerators, universities, incubators, students/talent, communities, and digital startups. This research aims to help digital ecosystems overcome difficulties in collaborating for the development of digital startups in Pontianak. The research method is direct surveys and interviews with 6 local digital startups and startup stakeholders in Pontianak. Stakeholder analysis to determine respondents. The results of in-depth interviews were analyzed using design thinking and focus group discussion (FGD) methods. The results of the research are the main factor for overcoming difficulties in collaborative digital startup development in Pontianak: 1) digital ecosystem activation; and 2) digital-sociopreneurship development and competency improvement. The recommended startup development strategy aims to realize these two things.

This study aims to conduct a literature review of the results of research on the marketing strategy of Islamic banking in Indonesia. The method used in this study is a Systematic Literature Review (SLR) with a qualitative-descriptive approach, to published journal articles from 2020-2023 obtained from the Google Scholar database on Islamic banking marketing strategies. The results of the discussion of the Systematic Literature Review show that marketing strategy has a very important role in the increasingly fierce competition in Islamic banking by implementing various strategies that can be used for the development of Islamic banking products in Indonesia.