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Sustainable tourism aims to maximize the potential of travel destinations while maintaining a careful balance between social, economic, and environmental factors, and coastal tourism such as that found at Mutun Beach in Lampung illustrates both the promise and the urgency of this approach. Coastal tourism is one of the fastest-growing segments of the global travel industry, offering visitors natural beauty, recreational activities, and cultural experiences that generate significant income for local economies. In Indonesia, beaches are major attractions that can boost regional development through job creation, small business opportunities, and improved infrastructure. Mutun Beach, a well-known coastal destination on the southern coast of Sumatra, contributes greatly to the Regional Original Income (PAD) of Lampung Province and provides livelihoods for surrounding communities. Yet despite its popularity, the area continues to face persistent problems such as weak administrative management, limited community participation, inadequate facilities, and signs of environmental degradation, all of which threaten its long-term sustainability. This service project therefore focuses on designing a comprehensive plan for sustainable tourism growth at Mutun Beach for the 2025–2030 period. A participatory strategy is employed through Focus Group Discussions (FGD) involving local government, tourism stakeholders, community members, academics, and potential investors to ensure inclusive decision-making. The resulting five-stage roadmap emphasizes strengthening tourism regulations, constructing eco-friendly infrastructure, empowering residents with training and entrepreneurial opportunities, creating tourism products that highlight environmental and cultural values, and adopting digital marketing to reach broader audiences. Success indicators include increased regional revenue, rising visitor numbers, higher tourist satisfaction, and measurable improvements in coastal environmental health. Implementing this roadmap is urgent because coastal tourism directly supports economic growth, provides steady employment, and safeguards natural resources, ensuring that Mutun Beach remains both competitive and environmentally resilient for generations to come.

Extreme poverty remains a major challenge in rural areas of Indonesia, including Nagori Bandar Manik, Pamatang Sidamanik District, Simalungun Regency. The 2025 UINSU Community Service Program (KKN) was carried out to empower local communities through various activities covering economic, educational, religious, social-environmental, and health aspects. This program employed a qualitative approach by involving active community participation in needs assessment, socialization, training, and evaluation. In the economic aspect, workshops on dishwashing liquid and herbal pesticide production were implemented as alternative household businesses. The educational sector included religious moderation through a short movie screening Mabbere, anti-bullying campaigns, ecoprint totebag training, and teaching at kindergarten, elementary, and junior high school levels. In the religious field, activities included Qur’an learning after Maghrib with children and Yasin recitals for both men and women. The social-environmental aspect was realized through community clean-up, educational boards on waste decomposition, distribution of garbage bins, and environmental awareness campaigns. Meanwhile, the health aspect focused on education about clean and healthy living behaviors, stunting prevention campaigns, and community exercise. The findings revealed improvements in entrepreneurial skills, children’s literacy, spiritual values, environmental awareness, and healthy lifestyles. The implication highlights that multidimensional community empowerment can serve as an effective strategy to reduce extreme poverty and promote sustainable village development.  

This study aims to describe the implementation of the Pancasila Student Profile Strengthening Project (P5) through the entrepreneurship theme at SMP Negeri 5 Kota Bengkulu and to identify its supporting and inhibiting factors. P5 is a program within the Merdeka Curriculum that emphasizes project-based learning to foster 21st-century skills and character, which include the dimensions of faith, global diversity, cooperation, independence, critical thinking, and creativity. This research employed a descriptive qualitative method with data collected through interviews, observations, and documentation. The findings reveal that the implementation of P5 was systematically carried out in planning, implementation, and evaluation stages. In the entrepreneurship theme, students were engaged in designing, producing, and marketing cassava chips. These activities enhanced entrepreneurial skills while also promoting independence, creativity, collaboration, and responsibility. The main supporting factors included strong leadership commitment, teacher creativity, availability of simple facilities, and involvement of parents and the local community. On the other hand, inhibiting factors identified were limited teacher training, a short project duration, minimal production resources, and the absence of standardized evaluation instruments. Overall, the implementation of P5 through the entrepreneurship theme successfully provided meaningful learning experiences that not only strengthened students’ understanding of entrepreneurship but also integrated Pancasila values into daily practice. The results of this study may serve as a reference for other schools in developing contextual P5 projects oriented toward character building.

Family businesses are a crucial pillar of the economy, contributing significantly to job creation and economic growth. However, the sustainability of family businesses often faces challenges, particularly during the succession process, when the next generation is prepared to take over leadership. The primary issue that arises is how the heir prepares to continue the family business, considering that this process involves not only technical skills but also psychological aspects and social learning. Therefore, this study focuses on the life experiences of a family business heir in developing readiness through social interactions and learning processes within the family environment. This study used a qualitative method with a phenomenological approach. Subjects were selected through purposive sampling, with the criterion of having undergone a business learning process for more than ten years within the family environment. Data collection was conducted through in-depth interviews, allowing researchers to explore the heir's subjective experiences in detail. Data analysis was conducted using the Miles, Huberman, and Saldana model, which includes data reduction, data presentation, and conclusion drawing. The study identified five main themes influencing the heir's readiness. First, the role of the father as the primary mentor in instilling values, work ethic, and business skills. Second, the role of the mother as an emotional supporter and instilling the values ​​of patience and perseverance. Third, the dynamics of the subject's experiences, involving both challenges and successes in the business learning process. Fourth, the process of developing an entrepreneurial mindset, which is formed through early habits. Fifth, the subject's development as a more emotionally, professionally, and socially mature heir. In conclusion, the readiness of a family business heir is formed through a combination of life experiences, social learning within the family, and the role of parents as role models.

Pesantren, as an Islamic educational institution that has long been a center of religious learning and character development, has great potential in advancing entrepreneurship based on local wisdom. The role of pesantren is not only limited to teaching religious studies, but also includes coaching students to have economic independence and competitiveness in the midst of the Times. Local wisdom that grows around pesantren can be an important capital in developing businesses that are relevant to the needs of the community. However, optimizing the function of pesantren in producing students who are independent and able to compete still faces various challenges. One of the main obstacles is the development of Human Resources (HR) which is not only oriented to mastering the theory, but also on practical skills and understanding of local values. Without the right strategy, such great potential is difficult to realize sustainably. This study aims to explore strategies that can be applied in the development of human resources in order to improve the performance of local wisdom-based entrepreneurship in the boarding school. The research method used is a qualitative approach with case studies on several boarding schools that have succeeded in forming productive business units by utilizing local potential, such as agriculture, fisheries, crafts, and food product processing. Research findings indicate that several crucial factors in building entrepreneurial human resources in pesantren include: strengthening character and work ethic, hands-on practice-based training in the field, collaboration with local business actors for knowledge transfer and market networking, as well as historical and philosophical understanding of local wisdom values. The success of entrepreneurship development in pesantren depends on the integration of spiritual aspects, practical skills, and knowledge about the potential of the region. Based on the results of the study, an integrated entrepreneurship training model that combines science, faith, and concrete action is recommended. This Model is expected to produce great pesantren entrepreneurs, competitive, and able to adapt and face global challenges without leaving their identity and noble values.

Education is a conscious and structured effort aimed at creating an environment and process that actively facilitates learners in developing their full potential. This includes nurturing their spiritual and moral values, self-control, intelligence, strong character, and essential life skills required for personal development and meaningful contributions to society, the nation, and the global community. At its core, education serves to empower students to realize and utilize their capabilities for future life challenges. It acts as a foundational medium through which younger generations acquire essential life skills, enabling them to integrate effectively into society. Moreover, education plays a pivotal role not only in the personal growth of individuals but also in the advancement of a nation. High-quality education is defined by its capacity to equip students with the competence to confront and resolve real-world problems. This notion becomes increasingly critical as learners transition from academic settings to the workforce and community life, where they are expected to apply their knowledge and skills practically. However, the success or failure of educational outcomes is largely determined by the curriculum. A well-designed curriculum should cultivate critical awareness and empower students to navigate complex social and professional environments. It should also promote creativity, critical thinking, and collaboration, which are essential skills in today’s rapidly changing world. Furthermore, education should not be viewed merely as a means to acquire knowledge but as a holistic process that fosters emotional intelligence and social responsibility. By integrating various disciplines and encouraging interdisciplinary learning, education can help students develop a broader perspective on global issues, such as climate change, social justice, and economic inequality. In addition, the role of educators is crucial in this process.  

This research is a form of community service. This activity aims to develop creative skills, build entrepreneurial spirit, and increase awareness of the importance of maintaining local cultural values. Because the preservation of songket cloth as a cultural heritage and form of local wisdom of Indonesia faces challenges amidst the flow of modernization and declining interest of the younger generation. To overcome this, socialization and training activities were carried out on making hijab brooches and hair clips from songket cloth for housewives in the Bukit Barisan Housing Complex, Pekanbaru. Data collection techniques in qualitative research are by conducting observations, interviews, and documentation results. The results of this study indicate that participants are able to understand the techniques of making accessories, are enthusiastic about innovating, and show interest in developing small businesses based on local products. This activity proves that the use of local wisdom through an educational and creative approach can be a strategy for economic empowerment as well as cultural preservation.

This community service activity aims to empower the youth of the Tegalombo Village Youth Organization through catfish cultivation as an effort to achieve economic independence based on Islamic educational values. The main problems faced by the youth are low economic independence, limited entrepreneurial skills, and the suboptimal utilization of local village potential. The method used is a descriptive qualitative approach through outreach, technical training on catfish cultivation, and field practice mentoring. The results of the activity show an increase in the youth's knowledge and skills in catfish cultivation, the growth of an entrepreneurial spirit, and the formation of more solid group cooperation. In addition to impacting increased income, this activity also instills Islamic educational values ​​such as trustworthiness, ikhtiar, and ta'awun in business practices. Thus, catfish cultivation has proven to be an effective empowerment medium in increasing the economic independence of village youth in a sustainable manner.

This community service activity aimed to introduce and strengthen the understanding of sociopreneurship among students of SMA Islam Andalusia Kebasen through an experiential learning approach. The initiative responded to the need for youth empowerment programs that combine entrepreneurial skills with social responsibility, particularly those grounded in Islamic values. The one-day training was designed to be interactive and engaging, incorporating inspirational dialogues with practitioners, interactive simulations, role-plays, and value reflections. These methods were intended to create an immersive learning experience, enabling students to connect theory with real-world application. A total of 50 students participated in the program. The training focused on three main objectives: (1) developing the ability to identify and analyze social issues in their community, (2) designing solutions through the creation of social enterprises, and (3) integrating Islamic values into business practices to ensure ethical and sustainable entrepreneurship. Evaluation was conducted using pre- and post-training assessments, observation, and participant feedback. The results indicated that 70% of participants demonstrated a strong understanding of the concept of sociopreneurship after the training. Additionally, 76% successfully integrated Islamic values into their proposed business ideas, while over 60% were able to design simple but feasible social enterprise concepts addressing real social problems. Participants also reported increased awareness, empathy, creativity, and leadership skills as outcomes of the activity. The findings highlight that experiential learning-based sociopreneurship training is an effective method for cultivating youth’s capacity to initiate social change through entrepreneurial action. This program not only enhanced students’ knowledge and skills but also inspired them to become agents of positive transformation in their communities. It is recommended that schools establish follow-up initiatives, such as sociopreneur clubs, mentoring schemes, and project incubation programs, to ensure the sustainability and further development of students’ social enterprise ideas.

The VUCA era (volatility, uncertainty, complexity, ambiguity) requires education systems to equip young people with adaptive, creative, and resilient competencies. One strategic response to this challenge is digital entrepreneurship education. This study reviews academic literature from 2015 to 2025 to explore how digital entrepreneurship education contributes to addressing the dynamics of the VUCA era. Using a literature review approach, sources were gathered from the Scopus database and selected based on relevance. The analysis, conducted descriptively and qualitatively, identifies key findings. The results show that digital entrepreneurship education supports the development of student resilience and adaptability, offers practical experiences through digitalized and project-based learning, and fosters entrepreneurial intention. However, challenges remain, including limited integration of entrepreneurial values and digital ethics, unequal access to technology, educator readiness, and weak cross-sector collaboration. This review highlights the need for innovation in teaching approaches grounded in constructivist pedagogy, along with stronger synergy between education, industry, and technology. When guided strategically and inclusively, digital entrepreneurship education holds strong potential to prepare the next generation for an uncertain and fast-changing world.

This study aims to describe the success strategy of the Dodol Deli business, an MSME that has existed since 1988 in Pasar Bengkel, Serdang Bedagai Regency. This business is an example of traditional business resilience in the face of various economic challenges, ranging from the 1998 monetary crisis, road infrastructure development, to the COVID-19 pandemic. This research uses a descriptive qualitative method with a case study approach, through direct interviews with business owners. The results show that the success of Dodol Deli is influenced by strong entrepreneurial character, product innovation, efficient production management, and adaptive marketing strategies, including the utilization of social media. In addition, the decision not to use preservatives and not to rely on modern retail systems is an added value in maintaining product authenticity and customer loyalty. Dodol Deli also demonstrates healthy self-financing practices and receives support through non-cash assistance from the government. These findings reinforce the importance of a combination of local values, business independence, and technological adaptation as keys to MSME sustainability.

Sayyidah Khadijah bint Khuwailid was a very influential figure in Islamic history, recognized as the first wife of the Prophet Muhammad SAW and the first woman to accept Islam. She was an intelligent person, had a far-sighted vision, came from a family with good financial conditions, and was known for her integrity and high morality. The purpose of this research is to explore the leadership principles and entrepreneurial qualities exhibited by Sayyidah Khadijah bint Khuwailid, an influential woman in Islamic history, who was characterized by her intelligence, her support for the mission of the Prophet Muhammad SAW, and her implementation of ethical business practices. This study uses a qualitative approach through literature analysis, which investigates various sources from classical to modern texts. The findings show that Sayyidah Khadijah developed a visionary and strategic leadership style, seen in her ability to manage her business and choose the right partners. She also implemented solid Islamic business principles, known as "ath-thahirah", thanks to her integrity and honesty. In addition, her values of generosity and social concern are very striking, seen from the use of her wealth to help society and support the struggle of Islam.  

The digital era has transformed marketing strategies, particularly for tech startups targeting Generation Z (Gen Z). This study investigates the influence of guerrilla and viral marketing on Gen Z consumer perceptions and behaviors in the context of tech startups, focusing on a risk-based entrepreneurial marketing approach. A quantitative survey with 212 Gen Z respondents was conducted to analyze the effects of these marketing strategies on consumer engagement, brand perception, and purchasing behavior. The results show that guerrilla and viral marketing significantly enhance consumer engagement and brand perception, but they do not directly influence Gen Z behavior or purchasing decisions. The findings highlight the importance of emotional engagement and brand authenticity in shaping consumer perceptions. This research fills a gap in understanding how resource-constrained tech startups can leverage risk-based marketing strategies to engage Gen Z, providing practical insights for designing effective campaigns. Future studies should explore additional factors like brand trust and values to bridge the gap between engagement and behavior

Islamic religious education not only functions to shape the faith and morals of students, but also has a strategic role in encouraging independence and economic empowerment of the community. This study aims to analyze the role of Islamic religious education in Padangsidimpuan District. Hutaimbaru , Contribution of economic empowerment to the Hutaimbaru community , as well as supporting and inhibiting factors of economic empowerment for the Hutaimbaru community . This study uses a qualitative approach with descriptive methods. The research subjects include religious leaders, educators or instructors of Islamic Religious Education, community leaders, and micro-entrepreneurs who were selected purposively based on their involvement in religious and economic activities. Data collection was conducted through in-depth interviews, field observations, and documentation as supporting data. Data analysis was carried out through the stages of data reduction, data presentation, and drawing conclusions, with data validity maintained through triangulation techniques. The results of the study indicate that Islamic religious education plays a role in instilling the values of hard work, honesty, responsibility, and entrepreneurial spirit which are the foundation for strengthening the people's economy. Optimization is carried out through religious studies, religious guidance, social preaching, and strengthening Islamic economic values in everyday life. Obstacles faced include limited capital, low business skills, and less than optimal sustainable mentoring. Therefore, synergy is needed between educational institutions, religious leaders, and the government to strengthen the economic empowerment of the people based on Islamic values.

Entrepreneurship is an important element in supporting economic independence and community empowerment, including in Islamic boarding school environments. This article describes the entrepreneurship outreach and empowerment program for teachers and employees of the Ma'had Zaadul Ma'ad Islamic Boarding School in Palembang. This program is designed to increase participants' understanding of the basic concepts of entrepreneurship, marketing strategies and small business management based on Islamic values. The methodology used includes lectures, discussions and evaluations to build a creative, innovative mindset and support economic independence. The results of the training showed high enthusiasm from participants in understanding the role of entrepreneurship as a strategic solution for developing the capacity of teachers and employees, as well as contributing to increasing the competitiveness of Islamic boarding schools. Key findings include the importance of entrepreneurial skills in creating a sustainable economic ecosystem, the relevance of business regulations, and strengthening collaboration between Islamic boarding schools and local communities. This program has had a significant positive impact, but further development is recommended

This community service is intended to introduce marketing and entrepreneurship values in the form of mentoring to female students in vocational schools which are expected to foster creativity and create positive attitudes in life. Community service methods include: socialization and lectures. Marketing training teaches students how to carry out marketing activities. Meanwhile, understanding entrepreneurship teaches students to interpret the business process and changing the value of an object or material into benefits. Socialization by introducing methods, tools for marketing. The development of the digital world provides opportunities to take advantage of available opportunities by using digital devices. Female students' understanding of marketing values in the digital era supports teaching and learning activities and students become responsive to environmental changes and are able to utilize digital devices for useful information. Entrepreneurial values teach students to do innovative things. Apart from technological developments in implementing marketing values and entrepreneurial practices, through lectures on how to wisely use digital media. Guidance to students regarding positive activities, such as product marketing and creativity upholds an entrepreneurial culture in schools.

The development of the Indonesian nation at this time is development in the economic field to improve the standard of living and welfare of the entire nation. So how can we direct students toward an active financial life? This can be achieved by teaching entrepreneurial activities to students, so that students develop entrepreneurship, for example through school cooperatives. Business values ​​(characteristics) are conveyed through actual sales activities in school cooperatives. Where some students are directly involved in the management of the student's school cooperative itself. Based on this background, the objectives of this research are: (1) Describe student cooperative activities at SMK Negeri 1 Jabon Sidoarjo to form student entrepreneurship participants. (2) description of student entrepreneurship through student cooperatives at SMK Negeri 1 Jabon Sidoarjo. (3) Describe the factors that support and hinder the growth of entrepreneurial creativity in students of SMK Negeri 1 Jabon Sidoarjo through student cooperatives. The research method used to write this research is descriptive qualitative research taken from various journal articles and the author collects and analyzes various references to these articles. All data that is summarized in scientific articles on qualitative data does not use numbers, tables, g-tables or graphs, but rather in the form of descriptions from various sources or scientific journal references. Research using descriptive techniques is data analysis by describing or illustrating the collected data just like that, without drawing conclusions. The following can be interpreted from data analysis: 1) Activities that aim to form the entrepreneurial spirit of students are as direct learning and student participation in various activities in cooperatives, and entrepreneurial activities of students are formed following the activities of various cooperatives. Entrepreneurial values ​​among students are leadership, confident, communicative, responsible, honest handling, diligent, cooperative and willing to take risks. (2) Entrepreneurial skills developed by students, for example the ability to provide good service and communication, manage and make good use of time, lead cooperatives well and think smartly to seize opportunities. (3) The enabling aspect is encouragement or motivation from parents of students and students who have the desire to become entrepreneurs, while two things that become inhibiting factors are: Lack of funds and geographic location

Research was conducted to determine the factors that influence students’ interest in entrepreneurship. The methode used is a quantitative method, the research population is students at at Pasim National University in semesters 3 and 4, the research sampel consisted of 86 respondents. The collected data was analyzed using validity, reliability and simpel regression analysis tests. The results of the analysis show that the data meets the validity and reliability test requirements, the results of the partial analysis of the emotional intelligence variable have an influence of 5,221 on interest in entrepreneurship, the family environment has an influence of 4,823 in student interest in entrepreneuship and self efficacy has an impact of 5,882 on student interest in entrepreneuship. This value is greater. From the t table values of 1,663 so that partially each variable has an impact on interest in entrepreneurship, simultaneous analysis there is a significant influence from the variables emotional intelligence, environment family and sel-efficacy towards students’ entrepreneurial interests.

This article aims to provide insight and understanding that entrepreneurial activities also require skills and expertise. Entrepreneurial activities apart from financial capital also require human capital and motivational capital. All of this capital must be present in an individual which is reflected through the character inherent in the person. These characters can actually be the values ​​and norms that Indonesian society has had since ancient times. This research uses the library research method, which involves collecting data sourced from journals and articles. The data collected is then analyzed to understand concepts and theories about basic human capital and entrepreneurial competency provisions that are relevant to the research problem.

This study aims to understand the role of character education in the formation of entrepreneurial attitudes in elementary school students. Character education is considered an important foundation for developing entrepreneurial skills, such as independence, creativity, hard work, and the courage to take risks. The method used in this study is descriptive-qualitative through literature studies, analyzing various relevant sources regarding the implementation of entrepreneurship education at the elementary school level. The findings of the study indicate that character education can be effective in forming entrepreneurial attitudes in students if implemented through integration into subjects, personal development activities, extracurricular programs and local content. By consistently applying character values, students can develop self-confidence, responsibility, and innovative mindsets that support them to become entrepreneurs in the future. This study provides recommendations for educators and policy makers to design comprehensive and applicable education programs to instill entrepreneurial character from an early age.