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Gandaria 8 Building is an office building that provides services for tenants with various business needs. One of the main focuses of Gandaria 8 Building management is to build good relationships with tenants and address their complaints through the Tenant Relations Division. This study aims to analyze the communication strategies implemented by the Tenant Relations Division in handling Tenant complaints at Gandaria 8 Building. The data collection methods used in this study include observation, interviews, and literature review, with a qualitative analysis approach. The Tenant Relations Division of Gandaria 8 Building implements communication strategies that involve the use of various communication media, such as telephone, email, and WhatsApp, along with a two-way communication approach that is friendly, open, and professional. The stages of handling Tenant complaints begin with complaint receipt, issue analysis, and resolution, ensuring prompt responses. The high level of empathy demonstrated by the Tenant Relations Division staff in responding to Tenant complaints is a critical factor in increasing Tenant satisfaction. However, challenges in documentation remain, necessitating improvements in the recording system to ensure complaints are well-documented and to facilitate monitoring of resolution status. By implementing effective communication strategies, the Tenant Relations Division of Gandaria 8 Building has successfully handled Tenant complaints, although there is still room for improvement, particularly in documentation management

Licensing is an important factor for investors when making an investment. To speed up and simplify the licensing process, the government created the Online Single Submission (OSS) system. In South Tangerang, the Department of Investment and One Stop Integrated Services (DPMPTSP) plays an important role in the coffee shop business licensing process. To open a coffee shop, a location permit, environmental permit, NIB and business trading permit through OSS are required. Obstacles in the licensing process often cause delays and difficulties for business actors. The aim of this research is to determine and analyze the effectiveness of applying for coffee shop business permits through Online Single Submission at the South Tangerang One Stop Integrated Services Investment Service. The method used in the research is a qualitative approach with descriptive research type. This research uses the theory of Thomas R. Dye (2013). The research results show that the indicators for setting clear goals have not been achieved optimally even though the goals of time efficiency and transparency of business permits through the OSS system are quite effective. In the results measurement indicators, positive results have been achieved, which can be seen from the success of OSS in increasing the number of NIBs by 10% from the previous year. Performance evaluation indicators are not optimal due to limited email, network and server constraints, apart from that the appearance and provisions of the OSS system also make it difficult for users to access the OSS system again. In the cost-benefit analysis indicator, it is quite efficient in reducing permit processing time and without any costs incurred. Contextual factor indicators provide a positive impact where the JOSS Program is a form of the South Tangerang government's commitment to assisting the community in licensing through the OSS system. The feedback and adjustment indicators have not been optimal in providing guidance and information to business actors, so there are still business actors who have not registered their business permits through this OSS system.

In the rapidly evolving digital era, digital marketing strategies are crucial for the sustainability and competitiveness of Micro, Small, and Medium Enterprises (MSMEs). This study focuses on the implementation of digital marketing strategies for promoting MSME honey products from Wana Apis in Wonotirto Village, Temanggung Regency. The research employs a qualitative descriptive method through observation, interviews, and document analysis. The findings indicate that utilizing social media, websites, SEO optimization, email marketing, and collaborations with influencers significantly enhance product visibility and sales. Additionally, mentoring MSME actors in product branding, such as logo design and packaging renewal, strengthens product identity in the digital marketplace. By adopting the right strategies, MSME Wana Apis Honey has the potential to compete in an increasingly competitive market and achieve sustainable business growth.

Finpay Link, developed by PT Finnet Indonesia, is a unique URL generated by the Finpay Payment Gateway system to facilitate payment transactions via email, SMS, or messaging apps like WhatsApp. Designed to simplify transactions for MSMEs, it aims to contribute significantly to the company’s revenue through increased business transactions. However, since its launch in 2019, Finpay Link has not met the expected revenue targets, prompting the need for new innovations based on the existing product. Given the high adoption of WhatsApp in Indonesia, with 90.9% of social media users active on the platform, this study explores the design and development of a WhatsApp-based application using the design thinking approach. Aimed at MSMEs, this application is intended to drive business transactions and revenue. This qualitative case study employs observation and in-depth interviews for data collection. The study results include the design of new features like payment processing and transaction history tracking. Prototype testing using the System Usability Score (SUS) yielded an 89.5 score, indicating high usability. Positive feedback from users confirmed the value of the payment and transaction tracking innovations. Despite time limitations, this research provides a foundation for future enhancements and can serve as a reference for applying design thinking in business app development.

This study focuses on the marketing strategy of the Murabahah bil Wakalah financing product at Bank Muamalat Indonesia KCU Denpasar, Badung Regency, Bali. Murabahah is a sales contract that states the acquisition price and the agreed profit margin, while wakalah is the delegation of purchasing goods on behalf of the first party. The study aims to examine the marketing strategy and customer interest in this financing product. The research method used is descriptive qualitative, with data collection techniques through interviews, observation, and triangulation, and data analysis techniques including data reduction, data presentation, and conclusion drawing. The results show that the marketing strategy includes several elements: product (iB Hijrah Multiguna Consumer Financing and iB Muamalat KPR), price (transparent and mutually agreed upon), place (strategic office location), promotion (social media, website, email marketing), people (professional staff), process (focused on customer satisfaction), and physical evidence (supportive physical elements). Customer interest is influenced by internal factors, trust, and a sense of security. The study's implications can serve as a reference for Bank Muamalat to increase the attractiveness of financing products to customers.

This study explores digital marketing strategies employed by Small and Medium Enterprises (SMEs) to enhance customer engagement in an increasingly competitive business environment. By leveraging tools such as social media, email marketing, content marketing, and search engine optimization (SEO), SMEs can establish stronger connections with their target audience. The research highlights key practices, including personalized communication, interactive content, and data-driven decision-making, which contribute to customer loyalty and retention. Furthermore, challenges faced by SMEs, such as limited budgets and technological expertise, are discussed alongside potential solutions. The findings provide actionable insights for SMEs to optimize their digital marketing efforts and foster long-term customer relationships.  

Graphic design has become a key element in shaping consumer perception and influencing engagement metrics in digital marketing. This study aims to explore the role of graphic design in the success of digital marketing campaigns through an experimental approach. The study compared the performance of visually optimized content with non-optimized content on various digital platforms, including social media, websites, and email marketing. The results of the experiment showed that content with optimized graphic design resulted in significant increases in consumer engagement, brand recall, and conversion rates. The increase in consumer engagement reached an average of 35%, while brand recall increased by up to 20% compared to non-optimized content. This study highlights the importance of integrating design aesthetics into digital marketing strategies to achieve higher effectiveness. The findings provide practical insights for marketing professionals in designing more visually appealing campaigns, while opening up opportunities for further research on the specific elements of graphic design that have the greatest impact on consumer behavior. Thus, this study strengthens the strategic role of graphic design in the era of digital-based marketing.

This research aims to identify and analyze digital marketing strategies that are effective in increasing product sales in the online market. The research methods used include actor surveys of local businesses, and data analysis from digital platforms. Research results show that the use of social media, search engine optimization and content marketing play an important role in expanding market reach and attracting potential customers. Integrating e-commerce with digital marketing strategies such as paid advertising (PPC), email marketing, and influencer marketing has also proven effective in increasing sales. And the use of platforms such as Instagram, Shopee, TikTok has also been proven to increase sales in this digital era

This study aims to determine how the process of implementing agency services in supporting ship services at the company PT. Snepac Agency Asia Surabaya in ship agency while docking at Tanjung Perak Port and also to find out what procedures are carried out by agents in serving ships that arrive or dock at the Port where there are many activities carried out by agents in handling a ship that arrives at the Port or leaves Tanjung Perak Port. The method used by the author for this paper is two methods, namely the field method (field research) where the author directly observes in the field for ship activities and ship docking procedures. Then the library method (library research) the author gets references from the campus library so that the writing is in accordance with the existing title. the process of implementing agency services in supporting ship services at the company PT. Snepac Agency Asia Surabaya has been efficient in serving incoming ships starting from the owner sending an email about the arrival of the ship to the agent so that PT. Snepac Agency Asia Surabaya prepares documents before the ship arrives, the relevant agencies for ship services arrive until the ship docking process until the ship leaves the Port where the agent and the ship have good communication so as to help and speed up the process of ship services needed.

In the digital business environment, web-based Point of Sale (POS) systems play a vital role in supporting transaction processing, inventory management, and operational decision-making. Ensuring the functional reliability of such systems is essential, particularly in critical authentication features that regulate user access. However, undetected functional errors within login and registration modules may disrupt operations, compromise data integrity, and reduce user experience quality. Therefore, this study aims to evaluate the functionality of the Wingpos website, focusing specifically on the login and registration features. The research applies the Black Box Testing approach using the Equivalence Partitioning technique, which enables systematic functional validation by classifying input data into representative valid and invalid partitions without requiring access to source code. The testing process involved designing structured test cases, executing input scenarios, and comparing actual system outputs with expected results. The findings reveal that most authentication processes function in accordance with system specifications, as seven out of ten test scenarios produced expected outcomes. Nevertheless, three discrepancies were identified, including inconsistent error message validation in the login feature and the system’s inability to properly verify invalid email domains during registration. These results indicate that while the system demonstrates general functional reliability, certain validation mechanisms require refinement. In conclusion, the application of Black Box Testing with the Equivalence Partitioning technique proves effective in identifying functional gaps and supporting quality assurance processes in web-based POS systems, particularly in strengthening authentication feature reliability and improving overall system performance

This study focuses on black-box testing of JivaJoy software, an online product stock management and ordering system. The primary goal of this research is to evaluate the functionality and performance of the system's key features, including profile management, CRUD operations for admin and customer accounts, product stock management, shopping cart, order management, and AI counseling. Black-box testing was applied to assess whether these features meet expected operational standards and user requirements without considering the internal code structure. The test results indicate that most features function as expected. However, some issues were identified related to input validation, particularly with email format, phone number length, file uploads, and product stock management. Additionally, the order management and AI counseling features showed deficiencies in error handling and input validation. Based on these findings, the study recommends improvements in input validation, product stock management, shopping cart functionality, and AI counseling systems to enhance the reliability and performance of the JivaJoy platform. These enhancements are essential to deliver more efficient, secure, and optimal services, ensuring better user experiences and customer satisfaction.

Email is a fairly cheap solution, can be accessed from anywhere, and rarely experiences delays in delivery, because in general (if there are no problems) emails can usually be sent within 2-5 minutes at most. The purpose of writing this paper is to find out how to create an email.

Archiving is nothing new for agencies. The movement of documents and other documents in and out of government agencies certainly requires filing. The storage carried out at the Samarinda City Regional Civil Service Agency Office has not been fully effective for the existing archives, because some of the archives carried out are still done manually. As a result, archives can easily be lost before archiving or data management is done, often requiring manual intervention. Storage usage causes errors in storing data and retrieving data. This website-based archive system is indispensable, this is because it can be used to make changes to data, such as reducing the amount of paper used and changing the way data is stored (going paperless). This archive website system was created using the Vscode application. Where the Programming Language used is PHP and SQL, with Xampp used for web server operations and SQL for database management, by sending letters paperlessly will minimize errors that have occurred so far. While the software development method or system design uses the Waterfall method. Waterfall methodology is a type of application development model that is integrated into the classic life cycle. The purpose of making this website is to create a website system that processes email archive data in an easy-to-use way.

In the increasingly evolving digital era, digital marketing is an important element for businesses to build brand awareness, increase sales, and expand market reach. By using various online platforms such as social media, search engines, email, and websites, companies can reach consumers directly, provide relevant content, and monitor and analyze campaign results in real-time. Cepoko Village, Gunungpati District, Semarang City, is one of the areas that has many MSME actors with quality products. However, most of them still experience obstacles in marketing their products. This seminar was carried out through two steps, namely observation and interviews where we collected data obtained from the head of RT, the head of MSMEs, and several MSME actors in Cepoko village. The next step is to arrange a seminar by bringing in speakers to provide an explanation of digital marketing at the Cepoko Village Hall.The purpose of holding this seminar is to provide insight to Cepoko Village MSMEs on how to market digital marketing and look for business opportunities in social media.

In this digital era, MSME players should utilize digital media as a marketing strategy for their products so that consumers become more familiar with the products produced by these MSMEs. This community service activity aims to help Kedai 57 which operates in the food and beverage sector in optimizing digital marketing through social media Instagram and TikTok as well as digital media Google Maps, Google Site and Email Business as marketing tools and QRIS to facilitate transactions at Kedai 57 . This activity is carried out by creating Instagram and TikTok social media accounts, planning and creating content, as well as training in using social media as well as developing digital media Google Maps, Google Site, and Email Business and QRIS. The results of this activity show that there has been an increase in the average daily income generated by Kedai 57. The increase in average daily income can be seen from the average daily income in April 2024 before community service and the average daily income in May and June 2024 when community service is carried out. This community service activity has provided assistance to Kedai 57 in developing its business and provided knowledge and understanding of implementing digitalization for MSMEs in general and digital marketing in particular.

This research aims to analyze the role of digital communication in improving business efficiency by focusing on the use of digital communication tools such as email, chat, and collaboration platforms. The research object consisted of 10 STIE Ganesha students of the employee class who were selected as respondents to provide insight into their experience in using digital communication tools in the context of their work. This research was carried out in May 2024 using a qualitative approach, where data was collected through in-depth interviews and thematic analysis to identify key patterns and themes related to the effectiveness of digital communication compared to traditional communication methods. The results showed that digital communication tools significantly improved operational efficiency for working students, allowing them to complete tasks more quickly and organized. However, the findings also reveal significant challenges, such as information overload and notification distractions, which can reduce productivity and focus. Therefore, while digital communication offers many advantages, it is important for individuals to develop effective management strategies to address these negative potentials, such as notification management and wise time allocation. The implications of this study underscore the importance of a deep understanding of digital communication tools and their effective application to maximize productivity in the modern business environment.

This application is an innovative solution that uses Microsoft Excel as the main platform to facilitate the employee recruitment process in companies. With a focus on efficiency and ease of use, this application provides various features that support complete management from start to finish of the recruitment process. The main features of this application include neatly structured candidate data management in Excel spreadsheet format. This allows HR and recruiting teams to easily manage important information such as resumes, educational history, work experience, as well as interview and test notes. In addition, this application is equipped with a data-based evaluation tool that allows companies to identify candidates who best suit the needs of the available positions. The use of Excel formulas and analytical features helps in making smarter and more informed hiring decisions. Integration with email allows candidates to be sent notifications regarding the status of their applications automatically, improving transparency and applicant experience. An interactive analytical dashboard is also provided to monitor and analyze the effectiveness of recruitment strategies in real-time. With a combination of the reliability of Microsoft Excel as a data analysis tool and extensive customization capabilities, this application is designed to optimize the employee recruitment process, increase operational efficiency, and reduce the time needed to fill vacant positions.    

This research project aims to utilize digital marketing to increase sales of Msme Martabak Mandor, Gatot Subroto street, Bengkalis City. Project implementation is carried out through 4 stages, namely (1) project preparation planning (2) project implementation planning, third (3) project completion stage, and Fourth(4) Project Reporting Plan. Digital marketing used is email marketing and social media marketing. The results of this project were From implementing of digital marketing, the sales of Sweet Martabak and Egg Martabak products per October are 2132 boxes. With 1677 boxes of Sweet Martabak products and 455 boxes for Egg Martabak. With a total sales turnover of Rp.37,763,000. In November, sales of Sweet Martabak products total 1532 boxes and 418 boxes of Egg Martabak with a total sales turnover of Rp.37,839,000. MSME Martabak Mandor experienced an increase in sales revenue of 27.9%. This also proves that the implementation of digital marketing is able to increase sales of MSME Martabak Mandor .The average increase is 2-3 boxes of each Martabak product sold consumers are interested in ordering online and repurchasing outside the Bengkalis city area and Gatot Subroto Street, and there are also people or consumers who come directly to the Msme Martabak Mandor place.

The digital age has revolutionized many aspects of life, including the way we negotiate. Digital platforms such as social media, email and video conferencing have opened up new opportunities to negotiate with parties around the world. However, these changes also present new challenges that require adaptive and innovative negotiation strategies. This research aims to observe and understand the interactions and dynamics of negotiations taking place on digital platforms. Qualitative methods were used to analyze effective negotiation strategies in the digital era through various digital platforms. Data was collected through in-depth interviews with digital platform users, direct observation of the negotiation process on digital platforms, as well as a literacy review of previous research. The results show that negotiations are increasingly turning to online platforms that offer flexibility, wide coverage and easy access to information. However, digital negotiations also face significant challenges such as a lack of non-verbal communication, difficulty in building trust, and potential technological disruptions. To create effective negotiations in the digital age, an adaptive strategy is needed that takes into account the unique characteristics of digital negotiations and helps companies reach mutually beneficial agreements. This strategy includes seven steps outlined by Poerwanto (2014), namely preparation, first contact, assessment, confrontation, conciliation, solution, and post-negotiation.

PT. Danatrans Service Logistics has website-based information media, but the website only displays the services offered and if a customer wants to ask, they have to retype the PT email address. Danatrans Service Logistics will of course take quite a long time, so it will reduce the quality of service provided to customers via the website. This research has succeeded in developing the PT website. Danatrans Service Logistics with chat facilities between customers and the Billing, Customer Service, Document Requirements, Delivery, Emergency Services, Security & Insurance and Shipping Costs sections at PT. Danatrans Service Logistics so that it can improve the quality of customer service. Another feature in this research is chat statistics and chat grouping between admin and PT customers. Danatrans Service Logistics