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In the current digital era, MSMEs business competition is getting tougher in getting customers through digital marketing platforms. The best strategies and solutions are needed by MSMEs to gain market share by optimizing several search engine techniques. Digital marketing in the form of websites that rank well on Google search pages will get more potential visitors. The website must be capable of being featured on Google pages. One way to optimize a website is by using search engine optimization (SEO) techniques to get a good ranking on search engine pages. SEO techniques are needed to increase brand awareness and generate potential traffic for a company's services or products. In this study, the authors apply SEO to MSMEs engaged in florist business. This research is an implementative research with SEO Web Design Methodology method, which emphasizes the delivery of information precisely and quickly. The result of implementing the system development method carried out on the digital marketing platform software from Funcraft Florist is that the Funcraft.epizy.com website can appear on the initial ranking of Google pages after applying SEO techniques according to keywords.

Micro, Small and Medium Enterprises (MSMEs) have an important role in the global and local economy. However, they are often faced with various challenges that affect the growth and sustainability of their business. One of the main issues faced by MSMEs in Plosokerep Village, Blitar City is limited access to markets, especially in an era where digital technology dominates almost every aspect of life. The main focus of this community service activity is to help MSMEs in Plosokerep Village to have increased knowledge and skills in conducting digital marketing. The purpose of this community service activity is to provide awareness and understanding of MSMEs regarding the potential of digital marketing, increase the visibility and reach of the MSMEs market, and increase the competitiveness and income of MSMEs. The results of the assistance that has been carried out are in the form of creating website accounts, marketplaces and social media, and catalogs for MSME businesses in Plosokerep Village. This activity also had a significant positive impact on the achievement of the 8th Sustainable Development Goals (SDGs) at the village level, namely inclusive and sustainable economic growth.

In the current era of globalization, the development of internet-based social media is increasingrapidly, this is followed by the increasing number of social media users around the world. The development of information and communication technology increases easier and faster interactionbetween customers and advertisers. Information is more quickly obtained through digital media. Technological developments take part in the dissemination of information, especially in advertising through social media. One of the activities that can be facilitated by technological advances is transportation. One of the most popular online transportation companies in Indonesia is Grab. This study will discuss the Influence of Social Media, Brand Awareness and Brand Image on Grab Consumer Loyalty. The subjects in this study were consumers who had used the Grab application. The research method used is quantitative. Data collection was done by using a questionnaire. The research population was 100 respondents. The data analysis used is statistical analysis in the form of SPSS 22 multiple linear regression.  

This design is designed in such a way as to produce an alternative media for consumers from Velocity Burger & Coffee to know more about the products being sold and what merchandise is provided by Velocity Burger & Coffee. The problem identified is the number of visitors or customers who do not know what products they sell, and what facilities are provided by Velocity Burger & Coffee. To find a way out of the above problems, the SWOT analysis method is used which stands for strengths, weaknesses, opportunities, threats. This method begins with finding and understanding the problems experienced based on data, then proceed with designing the media from the results of previous data analysis, then developing or designing from the initial design, and the final design results are disseminated through several digital platforms or print outs. This design will produce an output, namely media posters, roll up banners as media to convey information regarding products and merchandise sold by Velocity Burger & Coffee. Making media posters and roll up banners has proven effective in increasing awareness and attracting people to buy food and beverage products from Velocity Burger & Coffee. This is evident from the fact that the message conveyed in the poster media is easily understood by the target audience. And besides designing the main media, several supporting media were also designed, such as: Posters, Roll Up Banners, Social Media, Totebags, Accessories, T-shirts, Lighters, and Stickers.

This research discusses the development of sustainable business models for MSMEs, Shrimp Crackers & Payus Mak Sah in the digital era. Qualitative methods are used with in-depth interviews and content analysis. The findings show that digital marketing strategies through Instagram (IG) and product catalogs have a positive impact on the development of this MSME business. Internal factors, such as knowledge and skills in digital marketing, as well as environmental support, play an important role in the development of this business. In addition, this research reveals the positive social influence of developing this sustainable business model in increasing the income and welfare of business owners, as well as expanding public awareness of local products. This research provides valuable insights for similar MSMEs in developing sustainable business models in the digital era.)

The use of digital technology which is still low and the lack of knowledge in utilizing branding efforts as an effort to introduce products to consumers are still obstacles faced by UMKM Berkah Soybean Crackers. UMKM Kerupuk Soybean Berkah only focuses on product trading but still has not implemented good product branding. UMKM business actors have not fully implemented digital marketing by utilizing social media so that they do not support the expansion and market reach of the products they produce. LPPM lecturers and KKN students collaborated in the Community Service Innovation Program which was carried out by holding training and socialization activities related to product branding strategies and the use of digital marketing in supporting business stability and reaching a wider market. The implementation method is carried out offline which is offered by business actors and some of their workers. The results of the community service activities obtained by UMKM business participants are satisfied with the material presented and increasing awareness of the importance of using product branding as the spearhead of the products produced as well as training in making logos as a product branding effort by practicing directly has increased the ability to make attractive product branding in accordance with the wishes so as to create consumer loyalty to the products produced

Seiring dengan perkembangan teknologi, pemanfaatan media digital seperti sosial media dan e-commerce saat ini dimanfaatkan sebagai sarana branding bagi para pelaku usaha. Dalam menarik perhatian masyarakat untuk meningkatkan minat pembelian terhadap suatu produk, maka visualisasi produk diperlukan sebagai pemancing daya tarik konsumen. Penguatan merek dengan visualisasi produk dapat meningkatkan brand awareness masyarakat terhadap sebuah produk. Objek dalam kegiatan ini adalah UMKM Doyan Jajan yang bergerak di bidang food and beverages berlokasi di Desa Laweyan, Kecamatan Sumberasih, Kabupaten Probolinggo. Metode yang digunakan dalam kegiatan ini terdiri dari tiga tahap yaitu wawancara dan observasi, pembinaan, dan implementasi. Kegiatan ini bertujuan untuk memperluas pangsa pasar, meningkatkan penjualan dan penciptaan nama merek di benak masyarakat. Dalam menghadapi persaingan bisnis yang kompetitif, pelaku usaha harus melakukan penguatan merek melalui pemanfaatan digital marketing dan visualisasi produk sehingga dapat bersaing dengan usaha serupa. Dengan adanya kegiatan ini, UMKM Doyan Jajan mendapatkan pengetahuan baru mengenai branding produk dan digital marketing.

In the evolving era of digital marketing, the quality of product photos plays a vital role in attracting customers and boosting sales. This study aims to explore the influence of using a studio photo box as part of the digital marketing strategy for SMEs in Semolowaru Village. A studio photo box is a simple tool made from easily accessible materials and is affordable, enabling SMEs to produce high-quality product photos. The findings of this study demonstrate that the utilization of a studio photo box can enhance the product's appeal on digital marketing platforms, attract potential customers, and differentiate the product from competitors. By using a studio photo box, SMEs in Semolowaru Village can generate attractive and professional product photos, which can contribute to building a strong brand image and increasing conversion rates. The awareness among SMEs in Semolowaru Village regarding the importance of quality product photos in digital marketing has facilitated the adoption of studio photo boxes. With the right steps, such as selecting a suitable studio, ensuring proper lighting, careful product arrangement, accurate editing, and leveraging photos in online promotions, SMEs can fully harness the potential of studio photo boxes to achieve success in digital product marketing. Studio photo box, digital marketing, product photo quality, SMEs, Semolowaru Village

This study aims to analyze the effectiveness of using Instagram social media in branding a new brand by Malam Minggu Group. Through the approach of marketing communication, creative branding, social media, and digital content marketing, Malam Minggu Group utilizes Instagram as a platform to market their new brand. In this study, a literature review was conducted on these concepts and an analysis was performed on the marketing strategies, branding outcomes through Instagram content, and the effectiveness of using social media in branding a new brand. The results of the study indicate that the use of Instagram social media by Malam Minggu Group effectively builds a strong brand image, increases brand awareness, and expands their brand reach. This study provides insights and recommendations to further enhance the effectiveness of using Instagram social media in branding a new brand.

Digital marketing merupakan inovasi dari perkembangan dan kemajuan teknologi. Penerapan digital marketing bertujuan memperluas pemasaran produknya sehingga bisa bersaing di pasaran. Dalam persaingan muncul suatu permasalahan mengenai brand yang masih kurang dikenal dipublik, hal ini terjadi pada sepatu kulit Provillo. Penulis melakukan pengabdian kepada CV Provillo dengan menerapkan digital marketing agar bisa membangun brand awareness di kalangan pengguna media digital. Tujuan pengabdian untuk mengetahui pola pemasaran, mencari strategi, dan menerapkan digital marketing untuk produk sepatu kulit Provillo. Metode pengabdian ini  yaitu penelitian kualitatif dengan pendekatan studi kasus. Hasil dari penelitian menjelaskan strategi digital marketing yang tepat untuk sepatu kulit Provillo adalah dengan menerapkan konten digital dan SEO untuk membangun brand awareness.

In this modern era, it certainly has various kinds of changes, including a very significant technological speed. This is what leads an entrepreneur to innovate and have a very broad creativity in reaching digital markets to market their products. As an example, Segari reaches its consumers, where they market their products through an online application and can be opened anywhere and anytime. Currently companies must be able to provide various kinds of strategies so that their companies can be reached by the general public. Brand Awareness is the ability of a particular brand to display in the minds of consumers when they are thinking about a particular product group and how easy the product is to pronounce.

This study aims to analyze the role of social media marketing in the development of the Arcos Packaged Drinking Water (AMDK) business. By using in-depth interviews with Arcos management and marketing teams, this study reveals how digital marketing strategies, especially through social media such as Instagram, Facebook, and Twitter, play an important role in increasing brand awareness, market reach, and consumer loyalty. The results of the study show that collaboration with influencers, the use of attractive visual content, and active interaction with consumers through social media have had a significant positive impact on sales growth. In addition, the ability of social media to enable real-time interaction with consumers helps companies to dynamically adjust their marketing strategies and respond to market needs more effectively. However, this study also notes challenges, especially related to competition in the packaged drinking water industry. This study concludes that social media marketing is a very effective and efficient tool for developing a business, but it requires a creative strategy and continues to adapt to changes in digital trends. Recommendations for future research are to explore newer social media platforms, combine qualitative and quantitative research methods, and conduct comparative studies with other brands in similar industries.  

The development of information and communication technology has significantly influenced people’s lives, particularly in the use of digital media and social media. However, this development has also led to various forms of cybercrime, such as online fraud, personal data theft, the spread of hoaxes, and social media account hacking. The low level of digital literacy and public legal awareness has become one of the factors increasing the risk of cybercrime. This community service activity aimed to improve public awareness and legal understanding regarding the dangers of cybercrime through legal socialization activities. The method used in this activity was a socialization method with educational and participatory approaches through lectures, interactive discussions, question-and-answer sessions, and case simulations. The results of the activity showed an improvement in public understanding of the forms of cybercrime, legal consequences, and preventive measures for safe and responsible digital media use. In addition, this activity encouraged the emergence of public awareness to use social media wisely and protect personal data security. Therefore, legal socialization regarding cybercrime can serve as a preventive effort in building a law-aware society with good digital literacy.

This journal discusses the utilization of articles as an effective means to enhance company's brand awareness while educating the public. In the ever-evolving digital era, companies need to employ communication strategies that effectively reach their target audience. This approach entails using informative and industry-relevant articles. The research involves analyzing the needs and preferences of the public regarding desired information. Based on the analysis, a series of articles are produced to fulfill the public's information needs and simultaneously promote the company's brand. These articles are published across various online platforms, including the company's website, blog, and social media. The results demonstrate a significant increase in brand awareness and public recognition of the company through the implementation of this strategy. Additionally, the articles provide educational benefits to the public by presenting valuable and industry-relevant topics. The utilization of articles as a means to enhance brand awareness while educating the public offers diverse advantages. It enables companies to expand their reach, improve consumer trust, and strengthen their market position. Simultaneously, the public gains access to valuable and beneficial information, enhancing their knowledge and deriving direct benefits from the provided articles. Therefore, this strategy effectively fosters positive relationships between companies and consumers while contributing to the overall literacy and knowledge enhancement of the public.

Universities are using social media more creatively in their marketing as a result of digitalization. However, there are few theoretical models that explain the success of social media marketing (SMM) in educational institutions, particularly Instagram. This study seeks to address a theoretical need by concentrating on four variables: QMS, brand awareness, product image, and brand attitude. A poll of 141 Gen Y and 17-27-year-olds was used to acquire quantitative data. The data was then examined using the SmartPLS Statistics tool and Structural Equation Modeling (SEM). Three key findings emerge from the data analysis. First, QMS has a significant and positive influence on brand attitude, brand awareness and brand image.

Kalirungkut Village is an area that has various potentials. One of the superior potentials of the village located in Rungkut District, Surabaya is Micro, Small and Medium Enterprises (MSMEs). Many MSME actors have joined the Kalirungkut MSME Association. Association member products are dominated by food and beverages. In addition, there are several MSMEs selling crafts. On the other hand, running a business is not an easy thing. Many MSME actors are constrained, both internal and external constraints. Based on surveys and observations, the main problem faced by members of the Kalirungkut MSME Association is marketing which is still simple and traditional so that it affects the slow, even stagnant, development of MSMEs. Therefore, the East Java MBKM "Veteran" UPN "Veteran" KKNT Group of 85 took the initiative to organize digital marketing socialization which aims to provide knowledge and skills to market products digitally. This socialization had a positive impact in the form of increasing the awareness of MSME actors to start engaging in digital marketing.

Digital marketing can be a solution to solving problems that have been experienced by MSME actors, namely product marketing problems. Especially in Musir lor Village, Kec. Rejoso, Kab. Ngajuk, East Java Province, where there are several UMKM that have the potential to be developed to become more productive. However, the lack of understanding of digital marketing causes these UMKM to not develop further on a large scale. This is based on the results of observations and the implementation of location surveys in the village of Musir Lor which is a form of research method in the analysis of problems with Musir Lor UMKM owners, namely the lack of awareness of the residents of Musir Lor Village about the importance of Business Identification Numbers, as well as the lack of understanding in increasing business value. or the image of a product to support product quality improvement and increase the interest of potential consumers in an UMKM product. Some UMKM build businesses with minimal knowledge of UMKM business owners causing a lack of knowledge about product brands. Therefore, in branding or rebranding a product, it must be understood that an attractive, unique and easily recognized design is very important. Therefore, several alternative strategies that need to be considered in building a brand are logos that are appropriate to the line of business, banners and business stamps, more attractive and modern packaging designs. In this modern and technological era, it is certainly not far from operating digital applications that must be understood by UMKM business actors as a form of effort to increase the development of an UMKM, such as operating an online marketplace, social media and operating a financial management application to manage finances in a structured manner.

Peningkatan kebutuhan mobilisasi masyarakat di Jawa Tengah, terutama Kota Salatiga, dipandang sebagai suatu peluang dan dapat dimanfaatkan oleh para pengusaha transportasi dalam membantu pemerintah untuk meningkatkan pendapatan daerah dan nasional. Mobilitas sangat berkaitan erat dengan kebutuhan transportasi. Kebutuhan akan transportasi untuk kegiatan wisata dan mobilisasi masyarakat dalam memenuhi kebutuhan atau kepentingan masyarakat memberikan peluang bagi Jeggboy Salatiga untuk merilis aplikasi rental kendaraan pertama di Salatiga. Karena berbasis start-up, Jeggboy Salatiga menerapkan pemasaran digital dan juga dibantu dengan pelaksanaan kegiatan brand awareness. Dalam penelitian ini menggunakan 75 responden dengan kriteria berusia 16 tahun ke atas dan pernah memanfaatkan Jeggboy Salatiga. Kuesioner digunakan dalam pengumpulan data untuk kemudian diolah dengan menggunakan teknik analisis data Partial Least Square SEM. Hasil dari penelitian yang didapat menunjukkan: 1) Variabel pemasaran digital berpengaruh positif dan signifikan terhadap brand awareness. 2) Variabel pemasaran digital memiliki berpengaruh sangat kecil dan tidak signifikan terhadap keputusan pembelian. 3) Brand awareness berpengaruh positif dan signifikan terhadap keputusan pembelian

Perkembangan dunia fotografi dan dunia digital saat ini mengalami peningkatan yang pesat. Hal ini dilihat dari media-media digital yang semakin banyak digunakan oleh pengguna. Media digital digunakan oleh UMKM Legenda Photo untuk menjual serta memasarkan produk dan jasa yang mereka tawarkan kepada konsumen. Tujuannya adalah untuk membantu UMKM dalam pemanfaatan media digital untuk meningkatkan brand awareness pelanggan terhadap UMKM. Adapun hasil pengimplementasian strategi digital pada UMKM Legenda Photo yang dimana menunjukkan bahwa followers instagram Legenda Photo setelah melakukan promosi secara online meningkat sebanyak 37 kali lipat, dimana dari jumlah followers awal 9 followers meningkat menjadi 285 followers.

In the increasingly advanced digital era, gadgets can have a positive impact on students. However, the use of gadgets can also have a negative impact on their understanding and poor practice, therefore PAK teachers need to play a role in overcoming the irresponsible use of gadgets. PAK teachers have a key role in teaching responsible gadget use. They should have a role to play in building awareness of the negative effects of using gadgets; and encourage critical discussion and moral reflection related to gadget use. In addition, Christian religious education teachers strengthen moral education and Christian religious values in learning. They provide creative alternatives that don't rely on gadgets, so students can experience experiences that support their moral development. Collaboration with parents and the church community is also an important part of ensuring messages that are consistent and in line with Christian religious values. By implementing this strategy, PAK teachers can have a proactive role in shaping the moral development of students. With a deep understanding of the influence of gadgets and Christian religious values, students can develop moral attitudes and behaviors that are in accordance with the teachings of Christianity.