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. Advertisement is a communication tool containing symbolic messages to shape consumer perception and persuade behavior. One of the notable advertisements is the herbal product Tolak Angin, with the slogan “Orang Pintar Minum Tolak Angin”. The purpose of this study is to analyze the meaning of the messages contained in the slogan and how this advertisement forms a consumer image through the symbols and narratives conveyed. This research uses a descriptive qualitative approach with a literature review method and Roland Barthes' semiotic theory as an analysis knife. This theory is used to see meaning through three layers, namely denotation, connotation, and myth. Tolak Angin advertisements are analyzed based on visual elements, character expressions, colors, verbal text, and other symbols that appear in the broadcast. The result shows that the advertisement constructs an image of a smart, modern, and health-conscious consumer through symbolic representation. It also creates a myth that consuming herbal medicine is a sign of intelligence and awareness of healthy living.

The development of social media has triggered a dynamic shift in the meaning of language used in everyday communication. This article aims to analyze the lexical meaning changes and expansions in the Indonesian language as used on social media platforms, particularly Twitter and Instagram. This study employs a descriptive semantic approach with content analysis methods applied to selected viral posts. The findings show that many words experience semantic shift, the formation of new meanings (neologisms), and altered connotations based on digital context. These results highlight the importance of semantic understanding in interpreting the evolving nature of language in the digital era.

Labelling within a group greatly influences the formation of individual identity within that group. Labeling also has an influence on the assessment of a particular race and culture. Sometimes the impact of labelling on an individual can have a negative connotation, therefore the role of the counselor is needed as a liaison to provide education related to multicultural education. This research uses qualitative methods with literature study techniques. The purpose of this study is to determine the labelling that affects the cultural identity of individuals. The results of the study, containing (1) Definition of RAS, (2) Definition of Labelling, (3) Definition of Cultural Identity, (4) Effect of RAS on Cultural Identity, (5) Effect of Labelling on Cultural Identity, (6) The Counselor's Role in Overcoming Labelling.

This article discusses the lyrics of the song “Rasa Ini” by Vierratale as a representation of hidden feelings of love, emotional wounds, and doubts in relationships. Through a qualitative descriptive approach and Roland Barthes’ semiotic theory and Grice’s implicature theory, this article analyzes the figurative meaning in the song lyrics, especially the use of metaphor, symbolism, signs, connotation, denotation, and emotional narrative structures that emerge through a first-person perspective. The findings show that the lyrics of this song not only convey messages verbally, but also describe a strong inner mood through visualization of imagery, melody, musical nuances, and supporting poetic emotions. The presence of the background of the songwriter, Kevin Aprilio, also enriches the intertextual meaning that is manifested in the authenticity of emotions. This song is also a mirror of popular culture that reflects the dynamics of love in Indonesian society, especially love that is not conveyed directly, internalized in personal experiences, the psychology of the listener, and expressions of cultural identity.

This research uses qualitative research methods with Roland Barthes Semiotics theory with data on the lyrics of the song “Duration” by Feby Putri which dissects signs in two levels: denotation and connotation, as well as the myths contained in the song text. The main data source in this research is the lyrics of the song “Duration” which is accessed by YouTube on the official Feby Putri NC account, while secondary data is obtained from the website article www.RRI.co.id, music reviews and a podcast entitled “Feby Putri surgical song Duration with Indra Aziz |Dalem banget” on the youtube account VokalPlus by Indra Aziz. The data collection technique was done through documentation. The results showed that denotatively, the lyrics of this song describe the feelings of someone who realizes that being together with the person he loves has a time limit, whether due to circumstances, fate, or changing feelings. Connotatively, this song represents Feby's life story as an overseas child feeling lonely overseas when he returned to his hometown he found significant changes in his family, especially his mother who was getting older. Meanwhile, at the mythical level, this song reflects Indonesian cultural values about the importance of returning to one's hometown because family and loved ones are something very valuable, moments together must be utilized as well as possible because time keeps running and will never be repeated. Thus, the lyrics of Durasi are not just a melancholic song, but also a symbol of universal life reflections that are relevant to many individuals.

Gibran Rakabuming Raka's declaration speech as Vice President 2024 should be communicatively easy to understand by the general public, the meaning conveyed must be of quality, but at the time of the declaration as Vice President 2024 Gibran Rakabuming Raka in his speech contained multiple interpretations or difficult to understand by the public. The purpose of this study is to analyze the meaning of Denotation. Connotations and Myths. Gibran Rakabuming Raka's speech in his declaration as Vice President 2024 on Breaking News Kompas TV. Theories used are Mass Communication, Television, Breaking News, Broadcasting, Semiotics and Semiotics Roland Barthes. The research approach is qualitatively descriptive, with data collection using primary data, secondary data, analysis, interviews and documentation. This study uses Roland Barthes's Semiotic Analysis method, covering 3 meanings namely Denotation. Connotations and Myths. The results obtained in this study Gibran's speech in his declaration as President 2024 on the Breaking News program Kompas TV have three meanings: Denotation: Winning and continuing the old program. Connotations: Gibran is a staunch supporter of Prabowo and a leader with a vision of sustainability. Myth: Solidarity with Prabowo, continuity of leadership and hope of the younger generation.

This article contains an analysis of the language style and figures of speech in the lyrics of the song "Sampai Jadi Debu" by Banda Neira. The discussion in this article focuses on the diction aspect of connotation and the use of figures of speech contained in the song's lyrics. The research method used to analyze the song lyrics is a qualitative descriptive method. The analysis carried out shows that the diction contained in the song lyrics is connotative. The connotative diction used in the song's lyrics is a manifestation of the creative thoughts of the songwriter when creating the lyrics for his songs. Apart from that, the song's lyrics use many figures of speech including metaphors, allegory figures of speech, and hyperbole figures of speech.

Movies can inspire, educate, or even influence the way we see things. movies about parents' struggles for their children can educate us all about how great parental love is in seeking justice for their children. The web series movie Cinta Pertama Ayah tells the story of a father's love and sacrifice to seek justice for his daughter. The purpose of this research is to find out the connotation and denotation meanings of father's love and the representation of father's love in this movie. The research method is using a qualitative approach with Roland Barthes semiotic theory analysis. The data collection technique uses documentation in the form of capturing movie scenes and literature study to find things related to this research. The results of this study show that there are many scenes that contain elements of representation of father's love which are divided into 4 scenes studied. The denotation and connotation meanings in the 4 scenes can be seen from the efforts to be willing to sacrifice, help the child overcome problems, support the child whatever happens. The connotation meaning is in the form of creating courage in children, emotional support when anxious and frustrated, embracing children when fear arises, teaching children what they don't know, and encouraging and always accepting the child no matter what.

Heresy is a theological term that refers to teachings or doctrines that are rejected by church authorities because they are considered inconsistent with biblical truth. The term comes from the Greek word haíresis, which was originally neutral but has a negative connotation in the Christian context because it refers to deviations from official church teachings. Over time, heretics were seen as threats to church authority because they taught something different from the official interpretation entrusted to the church under the guidance of the Holy Spirit. The Ark Movement, as a contemporary example, shows how different interpretations can be considered heretical by church authorities. Although active in its ministry, this movement was accused of teaching doctrines that were inconsistent with biblical truth, as well as manipulating the Word of God to fulfill personal ambitions and interests. Therefore, it is important to conduct an in-depth theological study of these teachings that are considered heretical, to ensure harmony with biblical teachings and prevent doctrinal distortions that can damage the community of faith. Without a systematic effort to strengthen correct theological understanding, the risk of heresy and division within the community becomes greater.

This research aims to describe Roland Barthes' semiotic analysis on the lyrics of the song lyrics of Untuk Dunia, Cinta, dan Kotornya album by Nadin Amizah. This type of research is descriptive qualitative. The research data sources are 11 songs. The research data is in the form of words, sentences or stanzas. Research technique. The research technique uses listening and note-taking techniques. Based on the research results, it was found semiotic meaning, namely (1) denotation totaling 97 data; (2) connotation totaling 97 data; (3) myth totaling 36 data, in total, there are 230 data. System Roland Barthes meaning starts from the signifier and produces a signified from the 11 songs titles. Songwriters tend to use figurative language or poetic language or what is commonly called meaning that is not real so that it is difficult to understand. While the least data is myth because not all sentences in the eleven songs have a point of view regarding the ideology of society towards the interpretation of culture.

Sexual harassment is a behavior with sexual connotations that is done without the consent of the intended person, including various forms such as physical, verbal, and non-verbal. In Indonesia, verbal sexual harassment such as catcalling is common but less recognized by society. Catcalling, which is often directed at women, is often considered trivial and not seen as a form of criminal offense. In fact, this act can have a serious psychological and emotional impact on the victim. Although there is still a lack of understanding about the Sexual Violence Law, it is hoped that this law can provide legal protection for victims. The Criminal Code (KUHP) also regulates crimes of decency, but non-physical sexual harassment has not been specifically regulated, making law enforcement difficult. The problem of lack of legal awareness and the lack of regulations related to verbal sexual harassment are the main obstacles in providing protection to victims. From the above problems, the formulation of the problem to be sought is how the implementation of the law against the perpetrators of catcalling and whether the criminal law in Indonesia has been good enough in dealing with the criminal act of catcalling as a form of sexual harassment. This research was conducted using qualitative methods and inductive research, and research using deductive methods, and using an empirical juridical approach.

This study aims to determine the meaning of the song masak kopi popularized by Oesman in the Malay community in Bengkalis, Riau Province. The theory used in this study is the theory (Barthes, 1968) by describing the meaning of denotation as the first level meaning and connotation as the second level meaning. Also supported by the theory of sociology by Schmitt. It is an action of a person or group of people when interacting with something outside themselves and understanding information about their environment which is obtained through sight, hearing, appreciation, feelings, and experience and interpretation. The method used in this research is descriptive qualitative. Data collection techniques in this study are observation, interviews and documentation. Data analysis techniques using data reduction, data presentation. Subjects in this study amounted to 4 people. The results of the research on the meaning of the masak kopi song in the Malay community in Bengkalis can be interpreted from 2 sides, namely from the music and from the lyrics. The Bengkalis Malay community interprets the music of the masak kopi song to reflect the characteristics of traditional Malay music which is very full of aesthetic and cultural values of the Malay community in Bengkalis, from the rhythm, melody and instruments used that strongly reflect the Malay identity of Bengkalis. The meaning of the lyrics can be concluded that the lyrics in the song masak kopi are related to the failure and fragility of love and hope caused by the influence of the establishment.

Abstract. Semiotic analysis of advertising aims to uncover the hidden meanings behind visual and textual elements presented in promotional content. This study explores the semiotic features in smartphone advertising, focusing on Oppo as a case study. This study uses a comparative framework to analyze the similarities and differences between Oppo advertising and competing brands. The analysis is conducted through Charles Sanders Peirce's triadic model, consisting of representamen, object, and interpretant, as well as Roland Barthes' concepts of denotation and connotation. This study identifies symbolic, iconic, and indexical signs used in Oppo advertising to build brand identity and attract target audiences. Key findings reveal how visual elements, color schemes, and slogans emphasize innovation, premium quality, and emotional connection. Comparative insights highlight Oppo's differentiation strategies, such as integrating cultural nuances and leveraging aspirational imagery, to strengthen its market position. The results of this study provide a deeper understanding of how semiotic strategies influence consumer perception and purchasing behavior, as well as provide practical implications for marketers and advertisers. This study bridges the gap between semiotic theory and its application in modern advertising, providing a comprehensive perspective on the power of signs in shaping brand narratives.

For humans, language functions as a vital communication tool in life because language is a communication tool for humans or society to interact, and words are useful in conversation. The thing that will be discussed in this research is connotative meaning, namely the meaning of impressions or associations that are usually emotional in nature that are evoked by a word regardless of the boundaries of the dictionary or its basic definition. The aim of this research is to explain the connotative meaning contained in Dr. YouTube. Richard Lee: Kiki Putra Exposes UN Fraud. In analyzing YouTube content, researchers used a qualitative approach and the type of research was descriptive qualitative. The results of this research contain 10 statements of connotative meaning, including the following: 1). Silence, 2). Buying a chair, 3). Overslept Hero, 4). You are handsome, you are a wolf, 5). Government eyes, 6). Shoot at UI, 7). Mummy, 8). Humble, 9). If you attend high school, 10). Dropout.

In this research, a semiotic analysis of the Apple commercial version of "Privacy on iPhone - Data Auction" is carried out using the Roland Barthes model. Also this research uses descriptive qualitative methods with data collection techniques of interviews and documentation studies. The purpose of this research is to find out the representation of personal data protection in the advertisement by analyzing the meaning of denotation, connotation and myth. The results of the analysis show that this advertisement clearly illustrates the risks that will occur to the personal data of smartphone owners and users if the data can be accessed easily by irresponsible parties. This commercial also proves the truth of the myth widely circulated in society that Apple devices are more secure than other brands. Apple wants to emphasize that they attach great importance to and care about the confidentiality and security of the personal data of Apple users. Therefore, Apple strives to provide security guarantees and personal data protection on its products so that Apple customers feel comfortable and confident that their data is safe.

Film is a form of communication media used as a tool to convey messages, especially in the context of public entertainment. With the rapid development of film, web series have become increasingly popular and a topic of discussion among the public. One currently popular series is "Bidadari Bermata Bening," directed by Farid Dermawan, featuring drama, romance, and religious genres. The author's purpose in researching this movies is to explore the denotative and connotative meanings, myths, and moral messages conveyed through the series. This research utilizes qualitative research methods grounded in Roland Barthes' semiotic theory. The data collection techniques used include observation, literature study, documentation, and interviews. The results obtained from this study indicate that the series contains moral messages interpreted through denotation, connotation, and myth. namely: (1) Maintaining trust and placing faith in Allah. (2) Taking responsibility for decisions made. (3) Consequences of wrongdoing. (4) Perseverance in facing challenges. (5) Importance of respecting others' decisions. (6) The significance of persistence and courage in dealing with failure. (7) Dishonesty is not the right path.

Films or drama series are highly favored by many people, especially among teenagers. One of the most popular foreign drama series in Indonesia is Korean drama. Korean dramas depict fictional strories and portray Korean life. One of the Korean dramas that attracted public attention was Twinkling Watermelon. This drama directed by Son Jung-Hyun carries the genre of fantasy, romance, and time travel. The author's goal in analyzing this drama is to find out the meaning of denotation, connotation, and myth, as well as the moral messages contained in the Korean drama. This research employs qualitative research methods using Roland Barthes’ semiotics theory. Data for this study are based on scene and dialogues from episodes 14-16 of the Korean drama Twinkling Watermelon. The data collection techniques used are observation, documentation, and literature study. The results obtained from this study indicate that in the Korean drama there are moral messages seen from denotation, connotation and myth. The moral messages are (1) Being serious in doing something. (2) Parents' responsibility towards their children. (3) The importance of communication in every relationship, especially family. (4) Sincere love. (5) Do not force ourselves to bear burdens that are not our responsibility. (6) Never give up and keep fighting.

This article aims to find out the meaningful indications contained in the Perempuan Dalam Kaba dance work and the differences in the dynamics of male and female dancers' movements and the denotation and connotation forms of the Perempuan Dalam Kaba dance from Roland Barthers' semiotic perspective. In this case, qualitative and descriptive analysis methods are used to discuss the denotation and connotation forms in the Perempuan Dalam Kaba dance work and the choreography contained in Perempuan Dalam Kaba. In writing this thesis, the theory of Choreography is used, and the theory of Roland Barthers from these two theories has a role in each discussion in this paper.

Films have a huge impact in changing the perception of the audience. The film "Stealing Raden Saleh" presents a storyline that contains criminology scenes. Sometimes, perpetrators of crimes are not aware of their actions, because there are many factors that support them. This research aims to reveal the meaning of criminology in films using Roland Barthes' Semiotic Analysis. The film features various crime scenes, including theft, forgery of paintings, threats of violence, and fights. A qualitative approach was used in this research, with the aim of determining, understanding, explaining and gaining an in-depth understanding of the signs manifested in images and dialogue to describe the forms of crime represented in this film. The analytical method applied is qualitative based on Roland Barthes' semiotic model. By using the theory of denotation, connotation and myth, this research found that the most dominant criminological category from the data was the role of peers.

This research explores the representation of fear in the context of leaving Batak culture as depicted in the film "Ngeri-Ngeri Sedap". Through a content analysis approach, this study investigates how the fear associated with leaving cultural identity is reflected in the narrative, visuals, and characters in the film. Qualitative methods are used to analyze various film elements, including dialogue, plot, setting, and cultural symbolism. The findings indicate that the film portrays the complexity of fear experienced by individuals confronted with the conflict between tradition and modernity. These representations provide insights into the cultural dynamics within Batak society and their implications for individual identity. The study contributes to understanding how fear is associated with cultural change and how it is reflected using Roland Barthes' semiotic analysis framework. The goal of this study is to use Roland Barthes' semiotic analysis method to uncover the moral lessons that are subtly conveyed in films.  The study uses qualitative descriptive methodologies and centers on specific cinema moments.  While connotation is investigated to uncover the hidden meaning behind these indicators, denotation is used to identify signs as they seem on the surface.  Myth analysis is another method used in this research to find concepts that are implied by the movie's plot.  Through the use of Roland Barthes' semiotic approach, the study unveils "Ngeri-Ngeri Sedap"'s intricate and multilayered narrative structure. The research findings offer profound insights into the ways in which the film uses verbal and visual cues to convey moral lessons to its audience.  This study enhances our knowledge of semiotic analysis in the context of film by shedding light on symbolic representations and hidden messages in audiovisual art.