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This study aims to analyze the effect of product quality on purchasing decisions on the Shopee application. With the increasing use of e-commerce platforms, understanding the factors that influence consumer satisfaction and decisions is very important. The method used in this study is a quantitative approach with a descriptive design. The study population consisted of Shopee users who had made purchases, with a sample of 300 respondents taken through a purposive sampling technique. Data were collected using a questionnaire consisting of questions about product quality, reviews, prices, and purchasing decisions. Data analysis was carried out using multiple regression to test the relationship between independent and dependent variables. The results showed that product quality had a positive and significant effect on purchasing decisions, with a T-statistics value of 6.154. In addition, the promotion variable also contributed significantly to purchasing decisions. These findings indicate that improving product quality can increase consumer purchasing interest and purchasing decisions on Shopee. This study suggests that Shopee focus on improving product quality and promotional strategies to attract more customers and increase user satisfaction.

The aim of this research is to analyze the influence of product quality offered through the Tokopedia application on consumer purchasing decisions. The method used is descriptive statistical analysis and linear regression testing with a quantitative approach. The research sample consisted of 110 respondents from active Tokopedia users, whose data was collected through an online survey. The research results show that product quality has a positive and significant effect on purchasing decisions. The average product quality score of respondents was 4.16, which shows consumer satisfaction with the products available. Factors such as durability, noise, and conformity to specifications are important indicators for exuding product quality. This research also shows that the features in the Tokopedia application help improve consumer perceptions of product quality. Therefore, in order for Tokopedia to remain competitive in the e-commerce market, its main focus is developing application functionality and improving product quality

Purchase Decision is a decision to buy a product or brand you like, but two factors can arise between purchase intention and purchase decision. This research aims to determine the influence of online customer reviews, influencer endorsements and price perceptions on purchasing decisions. The type of research used in this research is quantitative research. In determining the research sample, the Slovin formula was used, where the number of samples obtained was 100 samples. Data was collected using a questionnaire that had been tested for validity and reliability and processed using SPPSS 26. Based on the partial test, the Online Customer Review variable had a positive and significant effect on the decision to purchase Eiger products in the Indonesian North Sumatra Climber Community. A value of t-count of 8.139 > 1.66 t-table was obtained, then the Endorsement Influencer variable had a positive and significant influence on Purchasing Decisions, a value of t-count of 2.169 > 1.66 t-table was obtained, and the Price Perception variable had a positive and significant influence on Purchase Decisions with a t-count value of 3.885 > 1.66 t-table . Simultaneous test results show that the online customer review (X1), influencer endorsement (X2) and price perception variables (X3) together have a positive and significant effect on the decision to purchase Eiger products in the Indonesian North Sumatra climbing community.

URBN Kopi is one of the mobile coffee brands strategically located in front of the UPN Veteran Jatim campus, making it the main choice for students to enjoy coffee. This study identified three main factors that influence purchasing decisions, namely location, price, and product completeness. This study was conducted using an in-depth interview method with five informants consisting of active students at UPN “Veteran” Jatim. The findings of this study indicate that a strategic location in front of the campus is the main factor that facilitates student access to buy coffee, while affordable prices are an important consideration because they are in accordance with students' budgets. In addition, the completeness of the products offered by URBN Kopi also increases consumer interest in choosing this product. Based on these findings, it can be concluded that the combination of a strategic location and affordable prices play an important role in purchasing decisions, which in turn has the potential to increase consumer loyalty and repurchase interest among students.

The purpose of this research is to determine the influence of celebrity endorsers and product knowledge on purchase decisions in MS. Glow Skincare Product with brand image as an intervening variable. Researchers collected research data with questionnaires which were distributed to consumers who bought MS. Glow Skincare Products. The research results based on the partial test (t Test) found that: a) there is a significant influence of celebrity endorsers on brand image, b) there is a significant influence of product knowledge on brand image, c) there is no significant influence of celebrity endorsers on purchase decisions, d) there is an influence significant product knowledge on purchase decisions, e) there is no significant influence of brand image on purchase decisions, f) brand image cannot mediate the influence of celebrity endorsers on purchase decisions g) brand image cannot mediate the influence of product knowledge on purchase decisions.

The purpose of the research is to find out FoMO in analyzing customer satisfaction. SLR method in writing this article, literature review plays an important role in formulating research ideas, understanding previous findings related to the topic raised, and identifying gaps in existing knowledge. A systematic literature review (SLR) was conducted in two well-known databases, ScienceDirect and Scopus. After applying inclusion and exclusion criteria, 1,098 out of 3,977 articles were deemed relevant. Thereafter, these papers were carefully examined to produce an in-depth analysis of the subject. Ultimately, 13 papers were selected for in-depth examination in this study. Based on data from SLR the articles were written between 2021 and 2024. The research methodology used in this paper includes descriptive analysis and bibliographic analysis. The results of writing the article found that Fear of Missing Out (FoMO), which capitalizes on the feeling of fear of missing an opportunity, is proven to increase consumer confidence to make a purchase immediately.  Effective marketing strategies in leveraging Fear of Missing Out (FoMO) often involve elements of time constraints and product popularity that can trigger impulsive behavior in consumers. Social media marketing also plays an important role by creating interactions that attract consumers through trending content. The findings in this study enable brands to strengthen emotional connections with consumers, expand reach, and drive engagement in purchase decisions.

Tokopedia, as a marketplace with the highest number of website visitors in Indonesia, certainly has advantages that become its appeal. Advertising and price discounts are factors that influence consumers to make purchasing decisions. This research is conducted to determine the influence of advertising and price discounts on the purchasing decisions of Tokopedia marketplace consumers in Malang City. This research was quantitative research using two independent variables, advertising and price discounts, and purchasing decisions as the dependent variable. The population of this study consisted of consumers who made purchases on the Tokopedia marketplace in Malang City. The data were collected by distributing questionnaires to 100 respondents using purposive sampling technique. The analysis method used was multiple linear regression analysis and hypothesis testing.In this research, it was found that advertising had an influence on purchasing decisions. Price discounts also had an influence on purchasing decisions. Advertising and price discounts together had an influence on purchasing decisions of Tokopedia marketplace consumers in Malang City. In multiple regression analysis, it was found that price discounts had a more dominant influence on the purchasing decisions of Tokopedia marketplace consumers in Malang City.Based on the results of this research, it can be concluded that advertising and price discounts have an influence on consumer purchasing decisions. Tokopedia is expected to provide the latest innovations for its advertising to emotionally engage the audience and encourage them to make purchases on the Tokopedia marketplace. Additionally, it is hoped that Tokopedia will increase the intensity and quantity of offering price discounts through campaigns that can attract consumer attention.

This research aims to analyze: (1) types of purchasing behavior of free-range chicken consumers in Kendari City, (2) factors that influence the purchasing decisions of free-range chicken consumers. The factors studied in this research are cultural, social, personal, psychological factors, chicken price, age and income. Determining the location of this research was carried out purposively. This research was conducted at the Wet Market (Mandonga Mall) Kendari City with the data used being primary and secondary data. This research used 35 respondents each who bought free-range chickens and those who did not buy free-range chickens taken using accidental sampling. The data analysis used in this research is engagement inventory design analysis and logistic regression analysis. The results of this research indicate that the type of consumer purchasing behavior is classified as a complex purchasing behavior type. This type of behavior has a high level of involvement in decision making to purchase free-range chicken and consumers are aware of the real differences between attributes. Factors that have a positive influence on consumer purchasing decisions are cultural, psychological and age variables. Variables that have a negative influence on purchasing decisions are social factors and income. Factors that have no influence are price and personal variables.

This research is motivated by the increasing number of Umrah travel agencies. With the emergence of various travel agents in the market, consumers can choose which travel agent they want to use. This type of research uses a quantitative approach which shows how much influence promotion and brand image have on the decision to purchase Umrah packages at Al-Azhar Bukittinggi travel. This research uses primary data, namely questionnaires for pilgrims who have departed on the Al-Azhar Bukittinggi trip. The sample consisted of 81 congregations. Data collection techniques using questionnaires, observation and documentation. The data analysis techniques used are research instrument testing, classical assumption testing, determinant coefficient testing, and hypothesis testing. With a calculated t value of 5.389 > t table 1.665 and sig 0.000 < 0.05, it can be partially seen that the promotion variable has a strong positive influence on the choice of purchasing Umrah packages. The choice to purchase Umrah packages is not significantly influenced by brand image (sig value: 0.719 > 0.055). Judging from the determinant coefficient (R-Squere), the influence of brand image and promotion on purchasing decisions is 0.634. This shows that 63.4% of decisions to purchase Umrah packages at Al-Azhar Bukittinggi travel are influenced by different promotional focuses and brand images. Other factors play a role in the remaining 36.6% of decisions to purchase Umrah packages at Al-Azhar Bukittinggi travel.

The purpose of this research is to determine the influence of security, service features and price on purchasing decisions among the people of Bangun Sari Village, Tanjung Morawa, Deli Serdang. The sample used in this research was 100 respondents who had made orders on the Grab application. The data used in this research is primary data obtained from questionnaires. This research uses quantitative methods with survey techniques. The sampling technique uses non-probability sampling with purposive sampling which uses several criteria. To determine the influence of security, service features and price on purchasing decisions among the people of Bangun Sari Village, Tanjung Morawa, Deli Serdang. Meanwhile, the data analysis method used in this research is the multiple linear regression analysis method which was carried out with the help of computer software, namely the Statistical Package For Social Science (SPSS 23). The results of this research show that: (1) Security partially and significantly influences purchasing decisions. (2) Service features partially and significantly influence purchasing decisions. (3) Prices partially and significantly influence Village Fund Accountability. (4) Security, Service Features and Prices simultaneously and significantly influence Village Fund Accountability.

The restaurant business in Indonesia has always been dominated by foreign market share. Without looking far, busy centers such as malls, for example, are currently filled with restaurants from western countries or China. Starting from fast food restaurants to restaurants that provide full course menus. The population continues to increase, meaning the level of human need for food also continues to increase. Especially in the restaurant sector, it is currently showing very good development and is a business prospect that is progressing rapidly and increasing. The aim of this research is to find out whether promotions partially have a significant effect on purchasing decisions at Boss Cafe Bhayangkara, as well as knowing the influence of Customer Experience on purchasing decisions, and knowing simultaneously on Word of Mouth and the existence of Promotions in Customer Experience, Word of Mouth which has an influence on purchasing decisions at Boss Café Bhayangkara. In this research method, it is quantitative. The population in this research is all Boss Café Bhayangkara customers. The sampling technique is based on criteria (considerations). The sample parameters are: All Boss Café Bhayangkara customers, all Boss Café Bhayangkara customers came back using the Zikmund formula to reduce the sample size, so the sample in this study was 96 people and rounded up to 100 people. The results obtained from this research show that: 1) Promotion, 2) Customer Experience, 3) Wort of Mouth, 4) Purchase decisions. Basically, it shows how far the influence of an independent variable individually is in explaining the dependent variable.

This research aims to determine the effect of location, price, and word of mouth on purchasing decisions partially and simultaneously. This study uses a type of quantitative research through an associative approach with a Likert scale. The sampling technique used in this study was accidental sampling technique with a sample of 105 respondents from consumers of Mustanir Noodle Restaurant, M. Yamin Branch. Hypothesis testing in this study using statistical software SPSS version 26. The results showed that partially the price and word of mouth variables had a significant effect on purchasing decisions, but the location variable had no significant effect partially on purchasing decisions. Simultaneously, the three variables have a significant effect on purchasing decisions at the Mustanir Noodle Restaurant, M. Yamin Branch.

The purpose of this study is to determine the impact of major discount offers, online customer reviews, and online customer ratings on purchasing decisions during the Shopee twin date event. For important sales initiatives, structural equation modeling was the data analysis method used. The results show that online customer reviews have a positive but not statistically significant impact on purchasing decisions during the Shopee twin date event, even while online customer ratings have a large impact.

Based on data taken from the Top Brand Award, Oreo biscuit products always get the first position with the best brand assessment according to research conducted by Top Brand to Indonesian consumers. With Oreo winning the competition, it was discovered that Oreo used brand ambassadors for its products. The purpose of this study is to find out and analyze brand ambassadors on Oreo, to find out and analyze purchase decisions on Oreo products, to find out and analyze the influence of brand ambassadors on purchase decisions. The research conducted is a type of quantitative research. The sampling method used in this study uses nonprobability sampling by determining total sampling/census on 35 female Oreo consumer respondents, who have bought Oreo X Blackpink products 1 x and know Blackpink as Oreo brand ambassadors. The data collection technique uses questionnaires, observations, and literature studies. The data analysis technique used validity test, reliability test, normality test, heterokedasticity test, multicollinearity test, simple regression analysis, persial hypothesis test, t-test, simultaneous hypothesis test, f-test, and determination coefficient calculation.

Instagram promotion is an effective way to influence consumers in making purchase decisions. The strategy used is to make the context of the advertisement as attractive as possible so that consumers are interested in using the product/service being marketed. This study aims to analyze Instagram promotion in FPP UNP students, analyze the decision to use MUA services in FPP UNP students, analyze the influence of Instagram promotion on the decision to use MUA services in FPP UNP students. This type of research is causal associative with a quantitative method approach. The population of this study is 400 FPP UNP students class of 2020. Sampling using the purposive sampling technique totaled 80 respondents. The data collection technique using a questionnaire was made through a google form and measured using a likert scale that has been tested for validity and reliability. The data analysis techniques of this research are data metabolization and data description. The analysis requirements tests carried out are normality tests, homogeneity tests, linearity tests and t-tests for hypothesis testing. Based on the results of the study, it is known that 1) Instagram promotion for FPP UNP students shows that overall with a percentage of 84.14% is in the range of 80-89%. 2) The decision to use MUA services for FPP UNP students shows overall with a percentage of 73.5% in the value range of 67-79% with the medium category. 3) There is an influence of Instagram promotion on the decision to use MUA services for FPP UNP students. The Instagram promotion variable has a partial influence of 25.2% on the decision to use MUA services while 74.8% is influenced by other variables that are not examined in this study.

This research is based on a decrease in the number of new and old patients in outpatient installation services in 2022. The purpose of this study was to empirically reveal the effect of brand image, social media promotion on patients' decisions to seek treatment, with trust as an intervening variable. This research is included in the quantitative research with a cross sectional study approach, the population used is patients who use health services in outpatient installations, the sample technique uses probability sampling, the sample calculation is by calculating the number of indicators X 5, so that the sample size is 225 respondents with accidental sampling technique. The analytical method used is the three box analysis method and SEM with the help of the Amos program. The results of the analysis conclude that brand image has no effect on decisions, social media promotion and trust have an effect on patient decisions. Brand image and social media promotion affect patient trust and with patient trust, brand image and social media promotion are higher in influencing patient decisions to seek treatment.

Abstract. This thesis uses quantitative research which aims to determine whether price and product quality have a simultaneous and partial effect on the consumer's decision process in reusing Printandprint Surabaya services, and also between the two variables, which variable has the most dominant effect on the dependent variable (consumer decision) ). This study uses a quantitative descriptive method. The number of samples in this study were 30 respondents. The respondents in this study were regular consumers of Printandprint Surabaya in the period April to May 2022. Determination of the sample used a random sampling technique, with the criteria of regular consumers of Printandprint Surabaya in the period April to May 2022. The data collection technique was by giving questionnaires to respondents, interviews and documentation. In proving and analyzing this, validity and reliability tests, classical assumption tests, multiple linear regression tests and f (simultaneous) and t (partial) tests are used. The test results show that: 1) simultaneously influences the repurchase decision of Printandprint Surabaya. The test results were obtained from Fcount ≥ Ftable (30.404 ≥ 1.86). Thus the results of testing the hypothesis on the f (simultaneous) test showed that there was an influence on price and product variables, together on purchasing decisions. 2) partially influences the purchase decision to repurchase Printandprint Surabaya. The partial test results show that Price (X1) has a regression coefficient of 2.641 > 2.056) and the resulting significance value of 0.014 is less than 0.05, so Ho is rejected and Ha is accepted. Product quality (X2) has a regression coefficient of 4.746 > 2.056. Thus the results of the (partial) t test show that there is a positive and significant effect of the price variable (X1), product quality (X2) on the purchase decision (Y) Printandprint Surabaya."

The effect of prices and discounts on purchasing decisions for shopee products on Generation Z in Depok City, the method used in this research is quantitative and the data collection technique is documentation study, besides that the data processing uses the SPSS version 25 application. The instrument used to collect data is a questionnaire. This research was conducted in April-June 2024. Respondents in this study were Generation Z Depok City who purchased facial care products at Shopee, totaling 400 people. And distributing questionnaires with each variable, namely variable X1 price, X2 discount, and Y purchase decision. Quantitative analysis consists of data quality testing (Validity and Reliability), classical assumption test, multiple linear analysis, hypothesis testing (T Test and F Test), and determination coefficient test. The results of this study are in line with research conducted by Devi Marta Dwi L., Theresia Pradiani, and Ike Kusdyah Rachmawati, in 2021. It can be said that the price and discount variables together have a significant effect on the variable purchasing decisions for facial care products at Shopee for Generation Z in Depok City.

This research aims to determine the effect of price on consumer purchasing decisions at Sagalas Coffee Panyabungan II, Mandailing Natal Regency. The type of research used was quantitative research and involved a sample of 96 respondents using the Lemeshow formula. Data collection techniques are observation, documentation and distributing questionnaires. Data analysis techniques use validity tests, reliability tests, normality tests, heteroscedasticity tests, simple linear regression analysis tests and hypothesis tests. All research tests were carried out using the SPSS version 25 program. Price has a partial positive effect on consumer purchasing decisions at Sagalas Coffee Panyabungan II, Mandailing Natal Regency, indicated by an R value of 0.940 which is in the correlation interval 0.80 - 1.00 and an R value The square is 0.884 times 100% = 88.4% and the remaining 11.6% is influenced by other variables. In other words, there are still other variables that influence the consumer purchasing decision variable (Y) at Sagalas Coffee Panyabungan II. Based on the research results, it can be concluded that price has a positive and significant effect on consumer purchasing decisions, with a partial test value (t) of 26.789 and a ttable value of 1.661. So the tcount value is greater than ttable, namely 26.789, greater than 1.661 (26.789 > 1.661), which indicates that the first hypothesis, namely Ha, is accepted while H0 is rejected.

Companies are competing to develop their products to be in demand by consumers amidst the rapid development of the beauty industry. One of them is by providing price discounts and adjusting the concept carried with the self-concept owned by consumers. This research aims to determine the effect of price discounts and self-concept on purchasing decisions for Skintific products on Tiktok Shop. The research used is quantitative research with variables of price discount, self-concept, and purchasing decisions. By using data collection techniques in the form of questionnaires and documentation and using purposive random sampling techniques with a total of 100 respondents who use Skintific products. Data analysis uses validity tests, reliability tests, descriptive analysis, classical assumption tests, and hypothesis tests. The results of this research explain that price discounts and self-concept have a positive and significant impact on purchasing decisions both partially and simultaneously. That way, Skintific can maintain price discounts by providing relatively the same discounts on its products. On the other hand, self-concept can be improved so that consumers feel interested in Skintific products