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This community service activity was carried out with the aim of improving packaging quality and providing clear information to consumers, thereby enhancing visual appeal and market value. The service was conducted at a business producing seasoning for soup noodles and fried noodles, namely Bumbu Oma Nusantara. The method used in this activity involved lectures and hands-on practice on labeling and product packaging. The result of this service activity is the creation of a seasoning product that has been packaged and labeled with a more professional appearance, making it more ready for broader marketing. Products that were previously packaged simply now have greater appeal to consumers.

The purpose of this study was to analyze the income and feasibility of lowland rice farming. The study was conducted in Umbu Pabal Village, Umbu Ratu Nggay Barat District, Central Sumba Regency from May to June 2025. The research sample was 81 lowland rice farmers in Umbu Pabal Village. Data analysis used in this study includes income analysis and feasibility analysis of lowland rice farming. The results of the income analysis show that the average income of lowland rice farming in Umbu Pabal Village is IDR 31,548,817.37 per hectare. The results of the feasibility analysis of lowland rice farming in Umbu Pabal Village indicate that agricultural activities are feasible to implement.

Teknologi yang berkembang saat ini sangat berpengaruh pada proses bisnis penjualan, sistem offline mulai ditinggalkan dan mulainya sistem baru yaitu penjualan secara online melalui media elektronik. Hal ini berdampak pada Persaingan usaha antar Perusahaan semakin tinggi oleh karena itu salah satu usaha penjualan produk pakaian kaos toko Alpis dimana masih menggunakan cara konvensional berusaha meningkatkan penjualan dengan menerapkan sistem baru yaitu penjualan secara online melalui website. Sistem penjualan ini menjadi cara dalam meningkatkan pemasaran dan penjualan. Dalam merancang website E-commerce ini peneliti menggunakan metode waterfall yang akan diterapkan dalam Rancang bangun sistem informasi e-commerce pada toko Alpis. Dalam penerapan nya Metode Waterfall terdiri dari beberapa tahap yaitu planing, analisis, design, dan implementation. Penelitian ini diharapkan dapat membantu perusahaan dalam meningkatkan penjualan dengan kemudahan pembayaran dengan midtrans dan mampu menjadikan sistem informasi di perusahaan menjadi lebih baik. Kata Kunci: e-commerce, sistem informasi, & waterfall.

Tren thrifting, atau pembelian pakaian bekas impor, telah berkembang pesat di Indonesia, memicu tantangan signifikan bagi industri konveksi lokal, khususnya di Surabaya. Penelitian ini bertujuan untuk menganalisis dampak tren thrifting terhadap penurunan omset industri konveksi di Surabaya, mengidentifikasi faktor-faktor yang memengaruhi peralihan preferensi konsumen, dan mengeksplorasi strategi adaptasi bagi pelaku industri lokal. Menggunakan pendekatan kuantitatif deskriptif-korelasional dengan data dari 50 unit usaha konveksi di Kecamatan Tambaksari, Surabaya, serta wawancara semi-terstruktur, hasil penelitian menunjukkan bahwa terdapat pengaruh negatif dan signifikan antara intensitas tren thrifting dengan omset industri konveksi. Koefisien regresi sebesar -0.48 dengan nilai signifikansi 0.002 membuktikan bahwa peningkatan aktivitas thrifting berkorelasi langsung dengan penurunan pendapatan pelaku usaha konveksi lokal. Faktor utama peralihan preferensi konsumen meliputi harga yang lebih murah, kesadaran lingkungan, keinginan untuk tampil unik, dan kemudahan akses melalui platform digital. Industri konveksi lokal beradaptasi melalui diversifikasi produk, peningkatan kualitas, dan pemanfaatan teknologi digital, meskipun masih menghadapi kendala biaya dan persaingan harga. Penelitian ini merekomendasikan kebijakan yang lebih protektif dan dukungan insentif bagi UMKM konveksi.

Small and Medium Enterprises (SMEs) have an important task in supporting national economic growth, creating jobs and supporting income redistribution. However, SMEs still experience various obstacles that can disrupt their competitiveness and development. This research aims to analyze and identify the main obstacles experienced by SMEs. The research method used in this research is descriptive qualitative. The research results stated that the obstacles experienced in optimizing the development scheme were time and motivation. Apart from thet, the entrepreneur is willing to put into practice what he has learned from training or mentoring in business management.

Branding strategies for Vocational High Schools (SMK) are a crucial aspect in improving their image, competitiveness and attractiveness for prospective students and the industrial world. One effective approach is through partnerships with the World of Business and Industry (DUDI). This research aims to analyze the branding strategy implemented by SMK in building a positive image through collaboration with DUDI. The method used in this research is descriptive qualitative, literature study and case analysis of several vocational schools that have succeeded in building branding through strategic partnerships. The research results show that vocational school branding can be strengthened through internship programs, industrial project-based learning, competency certification recognized by the world of work, and digital-based promotions. The partnership with DUDI also plays a role in providing learning facilities that are more relevant to industry needs, thereby increasing public confidence in the quality of vocational school graduates. By implementing an effective branding strategy through a partnership with DUDI, SMK can strengthen its position as a vocational education institution that is oriented to the needs of the world of work.

One type of MSME that assists individuals in meeting their basic needs is the grocery store. The presence of small grocery stores greatly strengthens the local economy, especially in rural areas. Conventional grocery stores still survive and make a significant contribution to the local economy, despite the presence of several more contemporary retail companies in recent years. This study aims to evaluate the strategies used by MSME "Warung Bunda Dirga," including social media advertising, digital delivery services, customer service, product selection and styling, and more. Using SWOT analysis, business owners can plan product development, optimize competitive advantages, anticipate emerging threats, and take advantage of market opportunities to increase customer satisfaction, by thoroughly understanding Warung Bunda Dirga's strengths, weaknesses, opportunities, and threats, owners can make strategic decisions that drive the growth and sustainability of the company. It is expected that the strategies used will increase the company's sales and profitability in the long run. For this qualitative study approach, data was collected through direct interviews. In the face of the explosive expansion of minimarkets and the increasing number of competitors, the owner of Warung Bunda Dirga must devise strategies that can maintain customer loyalty and ensure the survival of the company in the long run.

Penelitian ini bertujuan untuk menganalisis pengaruh price discount dan bonus pack terhadap perilaku impulse buying pada konsumen Distro Rock Line di Kota Medan. Latar belakang penelitian ini didasari oleh ketatnya persaingan industri ritel yang mendorong pelaku usaha untuk menerapkan strategi promosi yang efektif, seperti pemberian diskon harga dan paket bonus. Penelitian ini menggunakan metode kuantitatif asosiatif dengan pendekatan survei. Sampel penelitian berjumlah 96 responden yang dipilih melalui teknik accidental sampling. Pengumpulan data dilakukan menggunakan kuesioner dan dianalisis dengan uji validitas, reliabilitas, asumsi klasik, regresi linier berganda, serta uji hipotesis (uji t dan uji F). Hasil penelitian menunjukkan bahwa secara parsial, price discount dan bonus pack masing-masing berpengaruh positif dan signifikan terhadap impulse buying. Secara simultan, kedua variabel juga menunjukkan pengaruh signifikan terhadap impulse buying. Price Discount (X1) berpengaruh terhadap Impulse Buying. Ditunjukan dari hasil uji t, diperoleh thitung sebesar 2.169 dengan taraf signifikansi 0,033 lebih kecil dari 0,05 (0,033 < 0,05), dengan demikian H1 diterima dan H0 ditolak, yang berarti Price Discount berpengaruh terhadap Impulse Buying. Bonus Pack (X2) berpengaruh terhadap Impulse Buying. Ditunjukan dari hasil uji t, diperoleh thitung sebesar 2.541 dengan nilai signifikansi 0,013 lebih kecil dari 0,05 (0,013 < 0,05), dengan demikian H0 diterima dan H1 ditolak. Yang artinya Bonus Pack berpengaruh terhadap Impulse Buying. Hal ini membuktikan bahwa strategi price discount dan bonus pack dapat meningkatkan dorongan konsumen untuk melakukan pembelian secara impulsif. Temuan ini memberikan implikasi bagi pelaku usaha, khususnya Distro Rock Line, dalam merancang strategi promosi yang efektif untuk meningkatkan penjualan.

A wedding is a very important moment for everyone and requires meticulous preparation, sometimes taking months to years, but the lack of time and support from friends and family is often not enough to fulfill all the needs for planning a wedding. In this case, wedding organizers (WOs) are here to solve this problem. This study aims to examine the development of a growing wedding designing business in Tanjungwangi Village, Pacet, Bandung Regency, especially Friskia Ala Ala Wedding Organizer. This research provides an in-depth description of client experiences, processes, and variables that contribute to the services they offer. The method used in this research is, descriptive qualitative method with the technique of collecting data through direct observation and interviews. Friskia Ala Ala Wedding Organizer offers various services, such as make-up artist (MUA), prewedding, decoration, location, catering, photography, film, and entertainment. Friskia Ala Ala Wedding Organizer conducted a SWOT analysis which showed that there are strengths to attract customers and low prices. Friskia Ala Ala Wedding Organizer managed to record a good profit from the sale of its wedding packages. In addition, the net profit generated shows good financial management.  The conclusion of this study highlights the development of business feasibility, marketing strategy, service production process, as well as management

Micro, Small and Medium Enterprises (MSMEs) play a strategic role in the Indonesian economy, especially in job creation and income distribution. Despite this, many MSMEs face challenges in building a strong and professional brand image. One of the efforts to overcome these problems is through assistance in logo design. The logo serves as a visual identity that can strengthen the brand's position in the minds of consumers. This study aims to analyze the effect of logo design assistance on strengthening the image of micro businesses. The method used is a literature study of various scientific journals and community service reports in Indonesia that are relevant to this topic. The study results show that logo design assistance is able to increase brand awareness, consumer confidence, and encourage increased sales of MSME products. Thus, graphic design assistance programs such as logos can be an effective strategy in improving the competitiveness and sustainability of MSMEs in local and global markets.

Business re-planning is an effort to reorganize a business that has been run with structured governance. MSME actors cannot be separated from various business challenges and obstacles that can affect the growth rate of their business. Business practices for micro entrepreneurs are mostly operated without careful planning. Meanwhile, the business world is growing widely and competition is high. Some MSMEs combine business needs with family interests and result in achieving business visions. Business governance, such as: marketing, finance and products by MSMEs is still conventional, so business re-planning is needed to support business sustainability and especially drive the local economy. Community service in Sidayu District was initiated to instill a modern business mindset. The stages of community service begin with coordination, socialization. The target of this community service is aimed at MSMEs in Gresik Regency so that they can improve their understanding of the importance of business re-planning and improve more adaptive business governance skills. Training for MSMEs is not only about theoretical business insights but also a forum for them to consult on business. The follow-up to business training is to provide business mentoring. The implementation aims to accompany MSMEs in making business changes for the better. The community service went smoothly with high enthusiasm from the training participants.

Micro, Small and Medium Enterprises (MSMEs) play a strategic role in the Indonesian economy, especially in job creation and income distribution. Despite this, many MSMEs face challenges in building a strong and professional brand image. One of the efforts to overcome these problems is through assistance in logo design. The logo serves as a visual identity that can strengthen the brand's position in the minds of consumers. This study aims to analyze the effect of logo design assistance on strengthening the image of micro businesses. The method used is a literature study of various scientific journals and community service reports in Indonesia that are relevant to this topic. The study results show that logo design assistance is able to increase brand awareness, consumer confidence, and encourage increased sales of MSME products. Thus, graphic design assistance programs such as logos can be an effective strategy in improving the competitiveness and sustainability of MSMEs in local and global markets.

Business re-planning is an effort to reorganize a business that has been run with structured governance. MSME actors cannot be separated from various business challenges and obstacles that can affect the growth rate of their business. Business practices for micro entrepreneurs are mostly operated without careful planning. Meanwhile, the business world is growing widely and competition is high. Some MSMEs combine business needs with family interests and result in achieving business visions. Business governance, such as: marketing, finance and products by MSMEs is still conventional, so business re-planning is needed to support business sustainability and especially drive the local economy. Community service in Sidayu District was initiated to instill a modern business mindset. The stages of community service begin with coordination, socialization. The target of this community service is aimed at MSMEs in Gresik Regency so that they can improve their understanding of the importance of business re-planning and improve more adaptive business governance skills. Training for MSMEs is not only about theoretical business insights but also a forum for them to consult on business. The follow-up to business training is to provide business mentoring. The implementation aims to accompany MSMEs in making business changes for the better. The community service went smoothly with high enthusiasm from the training participants.

Program pengabdian masyarakat melalui penguatan manajemen bisnis telah dilaksanakan di Desa Manggarmas, Kecamatan Godong, Kabupaten Grobogan pada 25 Mei 2025. Program ini bertujuan meningkatkan kapasitas manajerial petani jamur melalui pelatihan manajemen usaha dan strategi pemasaran digital. Permasalahan utama yang dihadapi meliputi pencatatan keuangan yang belum optimal, ketiadaan standar pengemasan produk, dan minimnya pemanfaatan media digital untuk pemasaran. Kegiatan pelatihan menggunakan pendekatan edukatif dan partisipatif, mencakup distribusi hasil panen, teknik pengemasan, dan pemasaran digital. Hasil evaluasi menunjukkan peningkatan signifikan: manajemen usaha sederhana naik 75%, penguasaan teknik pengemasan meningkat 80%, dan penggunaan media digital untuk pemasaran bertambah 70%. Dampak positif terlihat dari munculnya pembeli dari luar desa setelah petani mengunggah produk ke media sosial, mendorong terwujudnya wirausahawan mandiri yang mampu mengembangkan usaha dan meningkatkan pendapatan.

Industri kerajinan kulit di Tanggulangin, Kabupaten Sidoarjo, Jawa Timur, telah lama dikenal sebagai sentra produksi yang signifikan, berkontribusi pada peningkatan ekonomi lokal dan penyerapan tenaga kerja. Penelitian ini menganalisis peran, tantangan, dan strategi pengembangan UMKM kerajinan kulit di Tanggulangin terhadap penyerapan tenaga kerja. Metode penelitian kuantitatif deskriptif berbasis data sekunder digunakan, dengan pengumpulan data dari kuesioner, wawancara, observasi lapangan, dan dokumentasi. Hasil penelitian menunjukkan bahwa industri ini mendominasi dalam hal hasil produksi kerajinan kulit dan penyerapan tenaga kerja di Sidoarjo, dengan keahlian yang diwariskan secara turun-temurun dan kualitas produk yang mampu bersaing di pasar internasional. Namun, industri ini menghadapi tantangan besar seperti kesulitan akses permodalan, persaingan produk pabrikan/impor, keterbatasan akses pasar digital, kurangnya inovasi desain, kualitas SDM yang terbatas, akses bahan baku tidak stabil, kurangnya dukungan teknologi, dan minimnya regenerasi pelaku usaha. Penelitian ini merumuskan strategi pengembangan UMKM yang meliputi fasilitasi bahan baku, pelatihan tenaga kerja, perluasan akses pasar dan permodalan, peningkatan keterampilan manajerial, penyederhanaan perizinan, dan peningkatan kualitas produk. Dukungan pemerintah melalui pemberian modal, fasilitas rantai pasok, bantuan peralatan modern, perlindungan usaha, serta pelatihan SDM sangat krusial untuk keberlanjutan industri ini sebagai pilar ekonomi lokal dan nasional.

This community service activity aimed to introduce and strengthen the understanding of sociopreneurship among students of SMA Islam Andalusia Kebasen through an experiential learning approach. The initiative responded to the need for youth empowerment programs that combine entrepreneurial skills with social responsibility, particularly those grounded in Islamic values. The one-day training was designed to be interactive and engaging, incorporating inspirational dialogues with practitioners, interactive simulations, role-plays, and value reflections. These methods were intended to create an immersive learning experience, enabling students to connect theory with real-world application. A total of 50 students participated in the program. The training focused on three main objectives: (1) developing the ability to identify and analyze social issues in their community, (2) designing solutions through the creation of social enterprises, and (3) integrating Islamic values into business practices to ensure ethical and sustainable entrepreneurship. Evaluation was conducted using pre- and post-training assessments, observation, and participant feedback. The results indicated that 70% of participants demonstrated a strong understanding of the concept of sociopreneurship after the training. Additionally, 76% successfully integrated Islamic values into their proposed business ideas, while over 60% were able to design simple but feasible social enterprise concepts addressing real social problems. Participants also reported increased awareness, empathy, creativity, and leadership skills as outcomes of the activity. The findings highlight that experiential learning-based sociopreneurship training is an effective method for cultivating youth’s capacity to initiate social change through entrepreneurial action. This program not only enhanced students’ knowledge and skills but also inspired them to become agents of positive transformation in their communities. It is recommended that schools establish follow-up initiatives, such as sociopreneur clubs, mentoring schemes, and project incubation programs, to ensure the sustainability and further development of students’ social enterprise ideas.

Women entrepreneurship in Micro, Small, and Medium Enterprises (MSMEs) plays a vital role in the local economy. However, women entrepreneurs often face complex emotional and psychological challenges due to their dual roles as housewives and entrepreneurs. Market uncertainty, social pressure, and lack of support from their environment further burden their workload. This study aims to explore the subjective experiences of women micro MSMEs, particularly in dealing with the psychological pressures of carrying out these roles. The research method used is a qualitative phenomenological approach with seven informants from the culinary, handicraft, and online trading sectors. Data were collected through semi-structured interviews and non-participant observation, then analyzed using a thematic approach based on the Miles & Huberman model. The results of the study revealed four main themes: (1) the pressure of dual roles that often trigger stress and emotional exhaustion (burnout), (2) chronic anxiety related to fear of business failure and income instability, (3) spirituality and religious activities as meaning-based coping mechanisms, and (4) the importance of social support from partners, family, and community as a balance of emotional conditions. These findings confirm that the success and sustainability of women's businesses depend not only on economic capital or technical skills, but are also significantly influenced by mental health and the strength of social networks. Therefore, empowerment programs for women's MSMEs need to be designed holistically, encompassing psychosocial aspects, coping strategy training, and strengthening supportive and inclusive social networks.

Penelitian ini bertujuan untuk menganalisis pengaruh modal usaha dan pendapatan secara parsial serta simultan terhadap pertumbuhan ekonomi pada sektor perdagangan dan jasa di Kota Surabaya. Sektor perdagangan dan jasa memiliki peran krusial dalam perekonomian Surabaya, menyumbang lebih dari 40% PDRB dan menyerap sekitar 60% tenaga kerja. Modal usaha yang memadai dan peningkatan pendapatan dianggap sebagai pendorong utama pertumbuhan ekonomi. Menggunakan pendekatan kuantitatif asosiatif dengan analisis regresi linier berganda, data tahunan dari 2019-2023 dianalisis. Hasil penelitian menunjukkan bahwa modal usaha berpengaruh positif dan signifikan terhadap pertumbuhan ekonomi sektor perdagangan dan jasa di Kota Surabaya, dengan koefisien regresi sebesar 0,013 dan R² sebesar 0,591. Pendapatan sektor perdagangan dan jasa juga menunjukkan pengaruh positif terhadap pertumbuhan ekonomi dengan koefisien regresi 0,004 dan R² sebesar 0,589. Secara simultan, modal usaha dan pendapatan berkontribusi signifikan terhadap pertumbuhan ekonomi (R² = 0,592), meskipun dalam analisis berganda pendapatan menunjukkan koefisien negatif. Ini mengindikasikan perlunya efisiensi dalam pemanfaatan pendapatan untuk mendorong pertumbuhan. Temuan ini menegaskan bahwa modal usaha adalah faktor dominan, dan pengelolaan pendapatan yang efektif sangat penting untuk mencapai pertumbuhan ekonomi yang stabil dan berkelanjutan di sektor perdagangan dan jasa Kota Surabaya. Kata Kunci: Pertumbuhan Ekonomi, Modal Usaha, Pendapatan, Sektor Perdagangan dan Jasa, Kota Surabaya.

The laundry business is rapidly growing in urban society, especially in areas with a high activity rate. One of the main challenges is the manual transaction recording process, which causes inefficiency and potential errors. This research aims to design and develop a web-based cashier system for Laundry Indimo Azza using the Prototype method. The system is designed to support customer data recording, automatic service fee calculation, service and employee management, and structured transaction and financial reporting. The Prototype method was chosen due to its ability to adapt to user needs through design and evaluation iterations. Testing results using white box and black box methods show that the system works according to expectations, increasing operational efficiency and speeding up customer service.

Micro Small and Medium Enterprises (MSMEs) are experiencing the impact of the Covid-19 pandemic. The decline in consumer purchasing power is a challenge for SMEs in carrying out their business production. One of the opportunities for MSME actors to survive in the current pandemic is by maximizing online sales. But not a few MSME actors who still do not understand to use online sales. Therefore, it is necessary to empower the community of MSME actors in trying online markets or other options by empowering MSME actors in branding superior products. By using and managing the right digital media, it is hoped that business actors can increase public interest in products. Digital media that can be used include Instagram, Facebook, WhatsApp, Youtube, GrabFood/Go-Food or other platforms. Business actors can also carry out brand awareness offline, that is, they can develop innovations that do not yet exist, such as promotions by distributing brochures, creating attractive menu lists or creating price tags. The approach method used in community service this time is in the form of mentoring business actors regarding the development of MSME business innovations where members go directly to the field. This MSME assistance activity was carried out. The process of SME Mentoring activities is in the form of interviews with business owners to find out the current situation of their business conditions, members help make snack box orders, make banners/banners and price tags as an effort to carry out brand awareness, and members also provide medical equipment in the form of masks, hand sanitizer, and plastic gloves to business managers as a form of attention to always maintain health protocols when interacting with customers.