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Sebagai salah satu Lembaga Negara yang memberikan pelayanan kepada masyarakat, Samsat Kabupaten Lamongan selalu berupaya untuk memberikan pelayanan yang baik kepada masyarakat. Salah satu misi utama Samsat Kabupaten Lamongan adalah memberikan pelayanan publik kepada masyarakat dalam pembayaran pajak kendaraan bermotor. Tujuan penelitian ini adalah untuk mengetahui pengaruh kualitas pelayanan terhadap kepusan wajib pajak kendaraan bermotor. Penelitian ini menggunakan metode ex post facto dan menggunakan pendekatan kuantitatif dengan teknik statistik. Penelitian ini bertujuan untuk mengetahui pengaruh kualitas pelayanan (X) yang meliputi variabel tangibles, reliability, responsiveness, assurance dan empathy terhadap kepuasan wajib pajak kendaraan bermotor (Y). Populasi penelitian ini adalah wajib pajak kendaraan bermotor Kabupaten Lamongan yang terdaftar di Samsat Lamongan. Melalui  kuesioner  serta  teknik  pengumpulan  data  Accidental  Sampling dengan sampel yang berjumlah 100 wajib pajak kendaraan bermotor di Kabupaten Lamongan. Dalam pengujian hipotesisnya, peneliti menggunakan analisis regresi berganda dan diolah  melalui  pengujian  yang  dilakukan  pada software  SPSS  26.  Hasil  penelitian menunjukkan  bahwa  kualitas  pelayanan berpengaruh  positif  dan signifikan terhadap kepuasan wajib pajak kendaraan bermotor di Kabupaten Lamongan.

The purchase decision is the stage in the buyer's decision-making process where the consumer actually buys. Decision-making actions that include decisions about the types and benefits of products, decisions about product forms, decisions about brands, decisions about the number of products, decisions about the seller and decisions about when to buy and how to pay. The purpose of this study is to analyze the simultaneous and partial effect of product quality and service quality on purchasing decisions. The benefits of this research are for writers as an addition to knowledge about the effect of product quality and service quality on purchasing decisions, for companies as information and guides for companies to improve purchasing decisions through product quality and service quality in the future, and for other parties as input and reference for researchers furthermore. The hypothesis in this research is that there is a positive and significant effect both simultaneously and partially on product quality and service quality on the decision to buy an Xpander car. In this study using a quantitative/associative approach and sampling techniques using non-probability sampling as many as 96 respondents taken from consumers of PT. Sardana Indah Berlian Motor. Sources of data in this study are from primary data and secondary data. Data collection techniques in this study used questionnaires and documentation. The data obtained were then processed and analyzed using multiple linear regression analysis technique models, and processed with the help of the SPSS program through validity tests, reliability tests, data normality tests, multicollinearity tests, heteroscedasticity tests, simultaneous effect tests, partial effect tests, and the coefficient of determination. The results of testing the hypothesis indicate that product quality and service quality simultaneously and partially significantly influence purchasing decisions. Product quality is the dominant variable influencing purchasing decisions.

This study aims to analyze the influence of online customer reviews and online customer ratings on purchasing decisions on the Lazada marketplace. In this study using a descriptive verification approach with quantitative methods. The sample used in this study was 400 respondents. Sampling using the Nonprobability Sampling method. The test stages used were validity test, reliability test, classic assumption test, multiple linear regression analysis technique and hypothesis testing using t test, f test and coefficient of determination using SPSS 26 tools. The results of this study were obtained by Online Customer Reviews and Online Customers Ratings have a positive and significant partial effect on purchasing decisions on the Lazada marketplace with variable values of 20.8% and 91.0% respectively. While Online Customer Reviews and Online Customer Ratings simultaneously influence purchasing decisions on the Lazada marketplace, they contribute 39.2% to purchasing decisions, while the remaining 60.8% is contributed by other factors not examined that influence purchasing decisions (Y ).