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Penelitian ini bertujuan untuk menganalisis strategi pemasaran PT. Makanan Rakyat Indonesia Kendal dengan pendekatan bauran pemasaran (produk, harga, promosi, dan tempat) serta analisis SWOT. Data diperoleh melalui wawancara dengan pemilik dan karyawan, observasi, serta dokumentasi. Hasil penelitian menunjukkan produk unggulan yaitu kerupuk ABS udang original dengan harga Rp5.000–Rp25.000, distribusi melalui toko offline dan platform online, serta promosi yang memanfaatkan media sosial dan e-commerce. Analisis SWOT menghasilkan lima kekuatan, lima kelemahan, lima peluang, dan lima ancaman. Skor IFAS sebesar 3,23 dan EFAS 3,02 menempatkan perusahaan pada kuadran I (strategi agresif). Data penjualan Januari–April 2025 meningkat 28,8% dibandingkan tahun sebelumnya atau setara Rp147.000.000. Temuan ini membuktikan bahwa penerapan strategi pemasaran berbasis SWOT berpengaruh signifikan terhadap peningkatan penjualan. Rekomendasi penelitian adalah memperluas saluran distribusi, meningkatkan promosi, serta menjaga kualitas pelayanan guna menghadapi persaingan produk sejenis.  

PT Pegadaian (Persero) CPS Pondok Aren Tangerang Selatan. Location address: Jl. Ceger Raya No. 99 Bloom Residence Ruko I, Tangerang Selatan, Banten. The office of PT. Pegadaian CPS Pondok Aren branch in Tangerang Selatan, Banten serves Rahn Business, Sharia Pawn, Arrum, Amanah, Mulia, EmasKu, Gold Savings, Gold Savings, MPO (Purchase and Payment of Telephone Bills, Electricity, Water, Tickets, Internet, Pay TV, BPJS Contribution Payments, etc.). This study aims to analyze work motivation, work discipline and employee performance at PT Pegadaian Sharia Branch Pondok Aren Tangerang Selatan. This research method is a quantitative method. The population in this study were employees of PT Pegadaian Sharia Branch Pondok Aren Tangerang Selatan. The sample in this study amounted to 40 respondents. The data collection instrument used a questionnaire. The independent variables are work motivation and work discipline while the dependent variable is employee performance. The data analysis method used is multiple linear regression. The results of this study indicate that work motivation and work discipline have a simultaneous and significant effect on employee performance as indicated by the significant level F <α (0.000 <0.05) and the determination of R Square on the influence of motivation (X1) and work discipline (X2) on employee performance (Y) obtained a value of 0.900 or 90%. This means 90%. Partially, work motivation has a significant effect on employee performance of 0.005, work discipline has a significant effect on employee performance of 0.000.

This study aims to analyze the effect of wages, workload, and work discipline on employee performance at Bakpia Latief MSME in Kediri. The research method employed is quantitative with a survey technique. The sample consists of 32 respondents selected through a saturated sampling technique. Primary data were collected using a Likert-scale questionnaire that had been tested for validity and reliability, while secondary data were obtained from documentation and literature review. Data analysis was conducted using multiple linear regression preceded by classical assumption tests. The results indicate that wages have a positive and significant effect on employee performance, while workload and work discipline do not have significant partial effects. However, simultaneously, the three independent variables significantly influence employee performance, with a coefficient of determination (R²) of 0.579, indicating that 57.9% of employee performance variation can be explained by wages, workload, and work discipline. This study highlights the importance of a fair wage policy in enhancing performance, although other factors such as workload and discipline still need to be managed proportionally.

This study aims to analyze the influence of work-family conflict, job stress, and compensation on employee performance at PT Nusa Gas Pratiwi. A quantitative approach with a survey method was employed, and data were collected through questionnaires distributed to 35 permanent employees. The data were analyzed using multiple linear regression with SPSS software. The results indicate that work-family conflict, job stress, and compensation have a positive and significant effect on employee performance both partially and simultaneously. The coefficient of determination (R²) of 0.900 implies that these three variables explain 90% of employee performance variation, while 10% is influenced by other factors outside the model. These findings reinforce the Job Demand-Resource and Role Enrichment theories, suggesting that job stress and role conflict can become positive driving forces when balanced with fair compensation and organizational support. Therefore, maintaining equilibrium between psychological and economic factors is essential to enhance employee productivity and loyalty.

This research aims to identify factors that significantly influence employee performance and formulate strategies to improve it. This research was conducted through a comprehensive literature study of various studies related to employee performance. The main focus of this research is on internal factors such as motivation, leadership, and organizational culture, as well as external factors such as technology and changes in the business environment. The research results show that employee performance is influenced by various interrelated factors. Motivation, both intrinsic and extrinsic, is a key factor that encourages employees to achieve optimal performance. Effective leadership, especially transformational and democratic leadership styles, also has an important role in improving performance. In addition, a positive organizational culture, conducive work environment, and appropriate use of technology can increase employee productivity and job satisfaction. To improve employee performance, organizations need to create a supportive and motivating work environment. This can be done by implementing various strategies, such as providing ongoing training and development, implementing a fair and transparent compensation system, building positive interpersonal relationships, and providing sufficient autonomy to employees. Apart from that, organizations also need to pay attention to external factors such as technological changes and evolving market dynamics.

Employee turnover in Jakarta’s star-rated hotels remains high in the post-pandemic period, ranging from 11–38% annually, which significantly affects service quality and industry competitiveness. This phenomenon is driven by a combination of job insecurity due to massive layoffs, job stress from excessive workload and long working hours, and a mismatch between young employees’ career expectations and traditional HR practices. Millennials and Gen-Z tend to prioritize self-development, meaningful work, and work–life balance, making them more mobile and open to new opportunities. This study aims to identify the dominant factors influencing turnover, explore the perceptions of HR managers and frontline staff regarding the policy–practice gap, and formulate relevant HR strategies for the post-pandemic context. A qualitative case study approach was employed, involving in-depth semi-structured interviews, non-participant observation, and documentation review, analyzed using Miles, Huberman & Saldaña’s interactive model. Data validity was ensured through triangulation, member checking, and peer debriefing. Findings reveal a significant gap between HR policies and their implementation, weakening retention strategies. The study proposes integrated strategies including consistent employer branding, adaptive and transparent compensation, needs-based digital training, fair work flexibility, and competency-based career mapping. The main contribution lies in formulating a combinatorial HR model that provides a practical retention roadmap while enriching the hospitality HRM literature in Indonesia.

Karya tulis ini, "MERAWAT RUMAH BERSAMA: INTEGRASI SPIRITUALITAS KRISTIANI DAN TEOLOGI EKOLOGIS LAUDATO SI' SEBAGAI PARADIGMA BARU BAGI KAUM AWAM," menyajikan argumen yang relevan dan vital untuk mengkontekstualisasikan panggilan universal Ensiklik Laudato Si' dalam realitas ekologis dan budaya akut di Kalimantan. Menggunakan Tinjauan Literatur Sistematis (SLR) dengan protokol PRISMA sebagai metode, penulisan karya tulis ini mengusulkan model tiga pilar yang jelas dan menjanjikan (liturgis, asketis, dan sosial) sebagai paradigma operasional baru bagi kaum awam. Karya tulis ini bertujuan untuk mengintegrasikan data granular tentang krisis sosio ekologis Kalimantan dan detail etnografis Dayak yang sangat kaya, memperkuat klaim empiris dengan bukti yang dapat diverifikasi, dan secara eksplisit mengartikulasikan kontribusi uniknya dalam lanskap teologi ekologis dan inkulturasi di Indonesia yang jauh lebih luas. Kerangka kerja ini berupaya memberdayakan aksi ekologis akar rumput dengan menjembatani teologi tingkat tinggi dengan praksis pastoral awam yang praktis, menggunakan kearifan lokal Dayak sebagai material arsitektural utama. Temuan dari karya tulis ini ialah menyintesiskan panggilan universal Laudato Si' dengan kearifan relasional masyarakat Dayak yang kaya, kerangka kerja ini menawarkan sebuah jalan bagi Gereja di Kalimantan untuk bergerak melampaui aktivitas-aktivitas yang terfragmentasi menuju sebuah misi ekologis yang terintegrasi, mendalam secara teologis, dan transformatif secara sosial, yang dipimpin oleh kaum awam.

This study aimed to explain and prove the hypothesis regarding the influence of compensation, work engagement, and interpersonal relationships on employee retention at Perumda Pasar Joyoboyo in Kediri City. Employee retention is a crucial issue in human resource management as it relates to organizational sustainability, recruitment cost efficiency, and long-term performance improvement. This study employed a quantitative approach with a non-probability sampling technique, specifically a saturated sampling method. The entire population of 41 employees was sampled. Data were collected using relevant research instruments and then analyzed using SPSS using the t-test (partial), F-test (simultaneous), and coefficient of determination (R²) to determine the contribution of the independent variables to the dependent variable. The results showed that, partially, compensation and interpersonal relationships had no significant effect on employee retention. Meanwhile, interpersonal relationships had a more prominent effect, and when tested simultaneously, all three variables were found to have a significant effect on employee retention. These findings underscore the importance of interpersonal relationships in the workplace in maintaining employee loyalty and engagement at Perumda Pasar Joyoboyo in Kediri City.

Investment decision-making among millennials in Indonesia is not only influenced by rational considerations but also by behavioral and psychological factors, which can be explained using the Theory of Planned Behavior (TPB). Millennials represent the most active group in adopting digital financial services and participating in various capital market instruments, making it important to understand the determinants of their investment behavior. This study aims to analyze the influence of financial literacy, risk tolerance, financial attitude, and investment experience on investment decisions among millennial employees. The research employed a quantitative design by distributing structured questionnaires to 100 respondents selected using an incidental sampling technique. The study population consisted of millennial employees working at BRI Tower 2, Jakarta. Data were analyzed using Structural Equation Modeling (SEM) with the Partial Least Squares (PLS) approach, processed through SmartPLS version 4.1.1.2. The results indicate that financial literacy, risk tolerance, and financial attitude significantly and positively affect investment decisions, whereas investment experience has a positive but insignificant effect. These findings confirm the TPB framework, in which financial literacy and financial attitude strengthen attitude toward behavior, while risk tolerance reflects perceived behavioral control. However, investment experience alone is not sufficient to consistently shape rational decision-making. This research contributes theoretically to behavioral finance studies and extends the application of TPB in the context of investment behavior. Practically, the findings imply the need for organizations and policymakers to design targeted financial literacy programs and initiatives that foster positive financial attitudes. Strengthening these aspects is expected to encourage sustainable and rational investment practices among young employees in Indonesia.

Penelitian ini bertujuan untuk menganalisis pengaruh pemberian imbalan hadiah terhadap niat untuk keluar karyawan, baik secara langsung maupun tidak langsung melalui kepuasan kerja sebagai variabel mediasi. Fenomena turnover intention menjadi tantangan yang signifikan bagi perusahaan, terutama di industri otomotif yang memiliki tingkat persaingan tinggi. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei terhadap 121 karyawan tetap dari berbagai perusahaan otomotif di Kota Semarang. Teknik pengambilan sampel yang digunakan adalah purposive sampling, dan pengumpulan data dilakukan melalui kuesioner daring. Hasil analisis Structural Equation Modeling - Partial Least Squares,  menunjukkan bahwa pemberian imbalan hadiah berpengaruh positif signifikan terhadap kepuasan kerja. Namun, pemberian imbalan hadiah juga menunjukkan pengaruh positif terhadap niat untuk keluar. Sementara itu, kepuasan kerja terbukti memiliki pengaruh negatif terhadap niat untuk keluar, dan memediasi hubungan antara imbalan hadiah dan niat untuk keluar. Temuan ini memberikan implikasi penting bagi manajemen SDM bahwa pemberian imbalan perlu disertai dengan strategi peningkatan kualitas kerja dan kesejahteraan psikologis agar dapat menurunkan niat keluar secara efektif.

This study aims to analyze the influence of communication between leaders and employees on improving employee performance at PT Bams Proceed Mandiri Jakarta. The background of this study is the problem of high employee turnover and increasing customer complaints in the 2023–2024 period. This condition indicates an indication of weak internal communication which has an impact on decreasing work quality and customer satisfaction. The research method used is a quantitative approach with a total sampling technique, where the entire population of 55 employees is used as the research sample. Primary data was collected through a questionnaire, while data analysis was carried out using a simple linear regression test using SPSS version 27. The research instrument has been tested for validity and reliability, and tested through classical assumptions to ensure more accurate analysis results. The results show that interpersonal communication, especially vertical communication carried out by leaders through instructions, directions, providing feedback, and awards, has a positive and significant effect on employee performance. These findings demonstrate that the more effective communication between leaders and subordinates, the higher the quality of work, punctuality, and employee commitment to the company. The study's conclusions emphasize that effective communication is not only a tool for conveying information, but also an important strategy in building harmonious working relationships, motivating employees, and increasing productivity. Therefore, companies need to strengthen their internal communication systems as part of their human resource management strategy.

This study aims to analyze the representation of Sultan Agung’s leadership in the film Sultan Agung directed by Hanung Bramantyo, using a descriptive qualitative approach. The research highlights how film as a medium constructs the meaning of leadership through narrative, visual elements, cultural symbols, and character development. Stuart Hall’s theory of representation is utilized to understand meaning construction in film, while leadership analysis refers to charismatic, transformational, and authoritarian models. Roland Barthes’ semiotic analysis is applied to examine denotation, connotation, and myth within the film’s elements. Data were collected through observation, documentation, interviews, and literature study, then systematically processed and analyzed. The findings show that Sultan Agung portrays not only a historical figure of leadership but also reflects cultural values and national identity relevant to contemporary Indonesia. The representation of leadership is constructed through cultural symbols, dialogues, and a meaningful storyline, generating new discourse about the ideal leader in modern society. This study is expected to enrich media and leadership studies and contribute to the development of contextual leadership insight among the younger generation.

This study was conducted to evaluate and confirm hypotheses related to communication, work discipline, and work environment as determinants of employee performance at Pabrik Rokok Cengkir Gading Nganjuk. A quantitative approach with an associative method was adopted. The research utilized a non-probability sampling strategy, specifically the saturated sample method, by involving all 53 employees in the production section. Data were processed using SPSS version 26 and analyzed through validity, reliability, normality, linearity, multicollinearity, heteroscedasticity, multiple linear regression, t-tests, F-tests, and the coefficient of determination (R²). Findings indicate that communication has a positive but insignificant effect on performance (Sig. 0.131 > 0.05). In contrast, work discipline significantly and positively influences performance (Sig. 0.016 < 0.05), while the work environment has a positive but insignificant effect (Sig. 0.052 > 0.05). On the other hand, communication, work discipline, and work environment together significantly affect employee performance (Sig. 0.000 < 0.05). The overall contribution of these three independent variables is 47.9%, with the remaining 52.1% explained by other unobserved variables.

This study aims to analyze the influence of organizational performance and employee competency on the achievement of the vision and mission of Universitas Buana Perjuangan (UBP) Karawang. The research background stems from the importance of synergy between effective organizational governance and the quality of human resources in realizing the strategic direction of higher education. The study employed a quantitative approach with a survey method. Data were collected through questionnaires distributed to 78 respondents, consisting of lecturers and permanent education staff at UBP Karawang. Data analysis was performed using multiple linear regression with the assistance of SPSS. The results indicate that both organizational performance and employee competency have a positive and significant influence on the achievement of the university's vision and mission, both partially and simultaneously. Organizational performance exerts a more dominant influence than employee competency, with an R² value of 0.534, indicating that 53.4% ​​of the variation in vision and mission achievement is explained by these two variables. These findings confirm that effective governance, cross-unit coordination, and the development of professional competencies and work attitudes play a crucial role in improving institutional performance. The practical implication of this study is the need to strengthen quality management and develop sustainable competencies as key strategies in realizing the vision and mission of higher education.  

This study assesses the influence of organizational culture, physical work environment, and non-physical work environment on employee performance at UD. Sumber Rejeki. Organizational culture is understood as the values, norms, and patterns of behavior agreed upon by members. The physical work environment refers to tangible conditions such as layout, lighting, and cleanliness. The non-physical work environment relates to the psychological climate and social relationships in the workplace. The research design is quantitative with a census or saturated sample technique. All 32 employees were respondents. The instrument was compiled using a Likert scale. The data were processed using SPSS 25. The analysis stages included validity, reliability, normality, multicollinearity, heteroscedasticity, multiple linear regression, t-test for partial effects, f-test for simultaneous effects, and the coefficient of determination R². The partial test results showed that organizational culture did not have a significant effect on employee performance. Conversely, the physical work environment and non-physical work environment had a positive and significant effect. The simultaneous test confirmed that the three variables together had a positive and significant effect on performance. These findings indicate that improvements in physical aspects such as room comfort, equipment, and safety standards, as well as strengthening non-physical aspects such as supervisor support, role clarity, and communication, are more directly related to performance improvement than existing cultural characteristics. In practical terms, management needs to prioritize programs to improve the physical work environment and psychological climate, accompanied by periodic evaluations so that the impact can be measured against performance indicators.

This study aims to analyze the representation of character values within the Eight Dimensions of Graduate Profiles aligned with the vision of the Pancasila Student Profile in Amalia Najichah’s poems from the anthology Surat dari Samudera (Letters from the Ocean). The research employs a qualitative approach using content analysis, complemented by stylistic and literary reception theories. The data consist of six poems analyzed based on eight character dimensions: Faith and Piety to God Almighty, Citizenship, Critical Thinking, Creativity, Collaboration, Independence, Health, and Communication. The findings reveal that all poems reflect these character values, with Citizenship and Collaboration as the most dominant dimensions. Stylistic analysis shows that the use of repetition, metaphor, and onomatopoeia not only enhances aesthetic quality but also reinforces moral and social messages. Meanwhile, reception theory analysis indicates that young readers can internalize these values cognitively, affectively, and socially through reflective and contextual reading experiences. The study concludes that youth poetry has strong potential as an effective medium for character education in the Merdeka Curriculum, both in intracurricular and co-curricular contexts. Therefore, Amalia Najichah’s works serve not only as aesthetic expressions of adolescence but also as strategic instruments for shaping a faithful, independent, collaborative, and Pancasila-oriented generation.

The purpose of this study was to analyze the effect of mental workload on employee performance, the effect of work stress on employee performance, the work environment on employee performance and to analyze the effect of mental workload, work stress, and work environment simultaneously on the performance of employees of PT. Nutrisius Sari Persada. This research design uses quantitative methods with an associative approach and data collection techniques of library research and field research. Data analysis techniques using descriptive statistical analysis techniques using data processing tools Structural Equation Modeling (SEM) with SmartPLS software by testing mental workload variables (X1), work stress (X2), work environment (X3) and employee performance (Y). The results of this study indicate that the mental workload variable (X1) on employee performance (Y) has a T-test value of (2.013> 1.96) and P values of (0.045 < 0.05), the work stress variable (X2) has a T-test value of (10.237> 1.96) and P values of (0, 000 < 0.05), the work environment variable (X3) has a T-test value of (2.013> 1.96) and P values of (0.045 < 0.05), so it can be concluded that the mental workload variable (X1), work stress (X2) and the work environment (X3) have an influence on employee performance (Y). While simultaneously mental workload (X1), work stress (X2) and work environment (X3) variables on employee performance (Y). The results of the analysis of the coefficient of determination (R2) obtained a value (Adjusted Rsquare) of 0.973, meaning that all independent variables are declared strong with a value of 97% and the remaining 3% is influenced by other variables outside the Mental Workload, Work Stress and Work Environment variables.

This study aims to identify words that contain lexical ambiguity, explore their meanings, and classify them in the children’s book Amelia Bedelia by Herman Parish. The data were collected from the Amelia Bedelia Chapter Books series, which consists of twelve books published between 2013 and 2018. The analysis identified a total of 58 words with lexical ambiguity, including 46 instances of polysemy and 12 of homonymy. The classification of polysemy and homonymy is based on the semantic relatedness or unrelatedness between the multiple meanings of each word. The Amelia Bedelia stories effectively illustrate how children perceive and react to lexical ambiguity through the main character, Amelia, who is known for her literal interpretations of figurative language. This literal understanding often leads to humorous situations. Lexical ambiguity in these books functions not only as a source of entertainment but also as a valuable linguistic learning tool. Therefore, the stories contribute to language development in early childhood readers.

Abdominal pain is one of the main complaints frequently encountered in patients in emergency departments and inpatient wards. This condition may be caused by various factors, ranging from gastrointestinal disorders and inflammation to reproductive system problems. Poorly managed pain can affect the patient’s quality of life, reduce daily activities, and increase anxiety. This case study aims to describe nursing care for Mrs. U, who presented with abdominal pain at dr. Soeselo Hospital, Tegal Regency. The research method applied was a case study with a nursing process approach, including assessment, diagnosis, intervention, implementation, and evaluation. The assessment revealed that the patient complained of lower abdominal pain with a pain scale of 5 (moderate), accompanied by nausea, weakness, and intermittent fever. The primary nursing diagnosis established was acute pain related to physiological injury agents. Interventions included pain management education, relaxation techniques, application of warm compresses, and collaboration in administering analgesics. The evaluation showed a decrease in pain intensity from a scale of 5 to 3, with the patient appearing calmer and showing improved sleep quality. This study emphasizes the crucial role of nurses in providing comprehensive care to reduce abdominal pain through both independent and the collaborative interventions with the medical team.

Bina Kesan Cooperative in Bojonggede is a cooperative whose main activities focus on assisting members in meeting financial needs, improving welfare, and encouraging the development of members’ businesses. This study aims to determine the extent to which compensation and motivation influence employee performance. The research method employed was quantitative with a descriptive approach, while the sampling technique was determined using the Slovin formula to ensure that the number of respondents was representative. Data were collected through questionnaires that had been tested for validity and reliability, and then processed using SPSS version 27. The statistical test results indicate that the t-value of 1.492 is greater than the t-table value of 0.2681, with a significance level of 0.00 < 0.05, leading to the rejection of the null hypothesis (H₀). All R-values of 0.05 > R-table 3.18 demonstrate that the research instruments were valid. Furthermore, the F-value of 180.803 is higher than the F-table value of 2.00758, with a significance level of 0.00 < 0.05, confirming that the regression model is significant. Based on these findings, it can be concluded that compensation and motivation variables simultaneously have a positive and significant effect on employee performance at Bina Kesan Cooperative, Bojonggede.