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Dengan semakin berkembangnya pemakaian internet di seluruh dunia, terutama dengan  pemakaian internet sebagai media yang kemungkinkan seorang wisatawan untuk  langsung memperoleh  informasi tujuan wisata, dapat mengatur rencana perjalanannya dan membuat reservasi hotel dan jasa penerbangan, maka semakin ramai juga dibicarakan pemanfaatan internet ini di sektor pariwisata. Sektor  pariwisata sebagai salah satu sektor andalan pembangunan perekonomian Indonesia semakin menunjukan peran yang signifikan. Dalam upaya meningkatkan citra Indonesia di dunia internasional sebagai tempat  tujuan wisata, maka perlu meningkatkan promosi Indonesia ke dunia internasional dengan pemanfaatan internat / website sebagai alat bantunya. 

Supply chain business network that explained as an organization network that involve supplier relationship upstream) and customer downstream). Effectivity of integration on supply will be the key factor for company to reach continuous improvement that make company became competitive.The difference result in applying integration pattern, could be seen at restaurant sector, dept food and beverage (hotel) and fact food restaurant. Theunderlined is that each sector are different in integration factor and the influence to company performance. Based on that problem, the research question is : how the integration pattern characteristic of supply chain and implementation ( direction and level) from each sectors. Sample amount of this research is 31 company that include of 15 restaurant, 10 dept food and beverage hotel and 6 fast food restaurant.Based on the result of regression equation knows that integration pattern supply chain management positively affecting dept food and beverage company performance in Semarang. Variation of variabel company performance that can be explained by variation of integration pattern supply chain management is 69% and the rest 31% affecting by another variable outside variable that used in this research.There is a significance difference between restaurant in Semarang that consist of restaurant, food and beverage division and fastfood restaurant with integration pattern supply chain management and company performance.