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Productive zakat is one of the instrument potential Islamic philanthropy in empowerment economy society, especially UMKM actors. Research This aiming For developing a model for empowering Micro, Small, and Medium Enterprises (MSMEs) based on productive zakat at Collection Agency (BAZNAS) of Pekanbaru City. Research This using approach qualitative with method studies cases in BAZNAS Pekanbaru City. Data collected through interview in-depth, observation, and documentation. Research results show that zakat is productive can become solution strategic in development of MSMEs with provide business capital, mentoring and training for mustahik. The proposed empowerment model covering a number of stages , namely identification mustahik potential , assessment eligibility effort , giving capital assistance , mentoring efforts , and evaluation sustainability business . Implementation of this model expected can increase capacity and independence economy mustahik, and optimize management of productive zakat at BAZNAS. With development of this model , BAZNAS Pekanbaru City expected can more effective in operate his role as institution zakat managers who do not only focuses on the distribution of consumptive zakat , but also plays a role active in empowerment economy people through productive zakat . Research This give contribution practical and theoretical in field Islamic philanthropy and empowerment economy, as well as become reference for other zakat institutions in optimize productive use of zakat For support growth of MSMEs.  

This research aims to increase sales and national market expansion for Micro, Small, and Medium Enterprises (MSMEs) in Brokoh Village, Batang Regency, through marketing innovations for tempeh chips. MSMEs in the food sector, especially those based on local products such as tempeh chips, have great potential to grow, but are often hampered by limited market access and digital marketing knowledge. This research utilizes the Community Service Program (KKN) approach to provide direct assistance to local MSMEs. Through field surveys, marketing strategy development, product innovation, and promotion, the research successfully introduced new flavors, more attractive packaging designs, and effective promotional strategies. The results of this study showed that the innovative approach was able to strengthen product identity, improve competitiveness, and expand the market reach of MSMEs at the national level. The impact is expected to encourage sustainable growth for MSMEs in Brokoh Village and improve the welfare of the local community.

This research aims to increase sales and national market expansion for Micro, Small, and Medium Enterprises (MSMEs) in Brokoh Village, Batang Regency, through marketing innovations for tempeh chips. MSMEs in the food sector, especially those based on local products such as tempeh chips, have great potential to grow, but are often hampered by limited market access and digital marketing knowledge. This research utilizes the Community Service Program (KKN) approach to provide direct assistance to local MSMEs. Through field surveys, marketing strategy development, product innovation, and promotion, the research successfully introduced new flavors, more attractive packaging designs, and effective promotional strategies. The results of this study showed that the innovative approach was able to strengthen product identity, improve competitiveness, and expand the market reach of MSMEs at the national level. The impact is expected to encourage sustainable growth for MSMEs in Brokoh Village and improve the welfare of the local community.

Business legality is a crucial element in the development of Micro, Small and Medium Enterprises (MSMEs) in Indonesia. Karangsari Village, as one of the MSME centers, is facing challenges in adopting Business Identification Numbers (NIB) and implementing digital marketing. This research aims to identify the impact of implementing NIB on MSMEs in Karangsari Village and explore the obstacles and opportunities in its implementation. The methods used are case studies and field surveys. The research results show that although NIB can improve legality and market access, low digital literacy is a major obstacle. It is hoped that the socialization and training carried out in Karangsari Village can increase understanding and adoption of NIB and digital marketing by MSMEs, so as to strengthen their competitiveness in the market.

This research aims to evaluate the impact of the MSME mini festival activities on the development of an entrepreneurial spirit in Datar Village, Warungpring District, Pemalang Regency. This mini festival is designed to promote local Micro, Small and Medium Enterprises (MSME) products and provide a platform for MSME players to interact with visitors and participants. By involving various activities, such as product exhibitions, entrepreneurial workshops, and art performances, this festival is expected to encourage the entrepreneurial spirit, improve business skills, and expand the market for MSME products. The research methodology includes qualitative and quantitative approaches with data collection through surveys, interviews and observations. The survey was conducted to measure changes in motivation and entrepreneurial skills of MSME actors before and after the festival. Interviews were conducted with MSME actors, visitors and festival committee members to gain insight into the impact of the festival. Observations were carried out during the festival to assess the interactions and activities that took place. The research results show that the mini festival has a significant positive impact on the development of an entrepreneurial spirit among MSME players. This festival succeeded in increasing the motivation of MSME players to innovate and develop their products, with an average increase in motivation. Apart from that, the business skills of MSME players also experienced improvements, especially in terms of marketing and financial management. The mini festival also succeeded in expanding the market for MSME products and increasing the visibility of local products.

The development of digital technology and the need for energy efficiency are two important elements in advancing the village economy, especially through the Micro, Small and Medium Enterprises (MSME) sector. The digitalization of MSMEs opens up great opportunities for village business actors to expand markets, increase productivity and integrate technological innovation in their operations. Meanwhile, electricity efficiency not only has an impact on reducing production costs, but also contributes to environmental sustainability. This research aims to analyze the impact of digitalization and electricity efficiency on village economic progress through the development of MSMEs. This study examines how digitalization can increase market access and competitiveness of MSMEs in villages, as well as how implementing energy efficiency practices can reduce the burden of operational costs faced by business actors. Apart from that, this research also discusses the challenges faced by MSMEs in villages in adopting digital technology and energy efficiency practices, as well as solutions that can be implemented to overcome these challenges. The research results show that the integration of digitalization and electricity efficiency can make a significant contribution to improving the performance of MSMEs in the village, which in turn has a positive impact on improving the overall village economy. Successful implementation requires strong support from governments, technology providers and local communities to ensure the sustainability of these initiatives

The development of information technology that is currently developing serves to facilitate, accelerate, benefit and provide other alternatives for people who have businesses and have a big influence in the future. One of the things that is very influential is the sale of MSMEs. MSMEs are productive businesses owned by individuals or business entities that have met the criteria as micro businesses that have an important role in the economy because they provide employment, encourage local economic growth, and create innovation. MSMEs still face challenges such as limited access to financing, digital readiness, and marketing access that hinder the development of MSMEs. Therefore, it is necessary to take action to predict MSME sales in Binjai City using the backpropagation method so that later it can create new innovations and encourage community economic growth. Based on the process carried out using the backpropagation method, it can be seen that the value obtained has reached more than the predetermined target with a target value (t) of 0.26, learningrate 0.2, maximum epoch 10000 target error 0.01.

This research was conducted at the Aroma Building Store, which is one of the MSMEs in West Jakarta City. This research aims to find out the application of preparing financial reports based on the Micro, Small and Medium Entity Financial Accounting System (SAK EMKM) at the Aroma Building Store and how to apply the financial reports. aware of SAK EMKM at the Aroma Building Store. The type of research used in the research is a qualitative descriptive approach. The results of this research show that the Aroma Building Shop business owner's understanding of SAK EMKM is still low, and recording and preparing financial reports is still simple based on the business owner's understanding. The owner does not carry out accounting records based on SAK ElMKM (Financial Accounting Standards for Small and Medium Enterprises) because the business owner does not understand, so the recording and preparation of financial reports is still carried out only and manually based on the understanding of the owner of the MSME business, which lacks knowledge and lack of manpower to make financial reports.  The implementation of preparing financial reports based on SAK EMKM at the Aroma Building Store has had a positive impact on the company, where by implementing the preparation of financial reports based on the Micro, Small and Medium Entity Financial Accounting System (SAK EMKM) so that business owners understand and know that there are standards that serve as guidelines in carrying out recording financial reports for business development.

This study examines the application of Quality Engineering methods to Micro, Small, and Medium Enterprises (MSMEs) through a community service program. Using a qualitative approach based on literature studies conducted via a webinar at Universitas Sehati Indonesia (USINDO), the research explores how systematic quality improvement strategies can be introduced and adapted for MSMEs to enhance product quality and competitiveness, this study analyzed scientific publications, community service reports, and quality improvement program documentation from 2019-2024. The findings demonstrate that Quality Engineering principles-including Quality Function Deployment (QFD), Seven Basic Tools of Quality, and Statistical Process Control (SPC)-significantly enhance product quality when adapted to SMEs' specific contexts. Case studies reveal improvements ranging from 29.5% to 97.92% across various aspects including customer satisfaction, food safety, and production efficiency. The research identifies key challenges in implementation, including technical knowledge limitations, resource constraints, and difficulties in maintaining long-term changes. The successful integration of Quality Engineering methods depends on active participation from SME stakeholders, approaches tailored to local contexts, and continuous post-program mentoring. This study contributes to developing an integrative framework that combines Quality Engineering principles with practical SME needs, supporting sustainable quality culture development in the SME sector.

The research aimed to analyze the role of KSP Kopdit Pintu Air in the development of Micro, Small, and Medium Enterprises in the Maumere Branch. The research method employed a qualitative descriptive analysis approach. The data collection methods included observation, interviewes, and documentation.  The data sources used in this research were both primary and secondary data. The research involved 7 informants, including 3 employees of KSP Kopdit Pintu Air and 4 micro, small, and medium enterprise (UMKM) actors. The research’s results indicated that KSP Kopdit Pintu Air played a role in providing capital for micro, small, and medium enterprises. The also act as marketing facilitators, aiding members in promoting their business results. However, it’s important to note that KSP Kopdit Pintu Air did not offer entrepreneurship training, seminars, or workshops for their members. Additionally, the mentoring provided to member businesses was limited to monthly meetings for motivation, and the financial facilitators had not received training in financial management.

This research is to find out more about "The Influence of Social Media and Digital Marketing Strategy on Increasing Sales in Micro, Small and Medium Enterprises (MSMEs) in South Surabaya" in accordance with the problems raised, namely the relationship between social media and digital marketing strategies on increasing sales in MSMEs in South Surabaya. The background to this research is due to the development of digital marketing in the business world, so it is important for MSMEs to follow existing developments. The aim of this research is to find out whether there is an influence of social media and digital marketing strategies on increasing MSME sales. The method used is a quantitative method by distributing a questionnaire in the form of a Google Form to MSMEs in South Surabaya. The researcher used purposive sampling, so the researcher chose a sample that matched the characteristics of the respondents from the population obtained. After that, the collected data was processed using the SPSS program and calculated using Multiple Linear Regression. The conclusion of this research is that there is a relationship between social media and digital marketing strategies in increasing MSME sales.

Development in general depends on an economy based on broad community participation, which can be seen from the Micro, Small and Medium Enterprises (MSME) sector which is one of the most common types of business. The small and medium enterprise (MSME) sector is an important part of the country's economy. Micro, Small and Medium Enterprises (MSMEs) play a strategic role in national economic development because they really help economic growth and obtain workers, as well as distributing development results. However, success in developing a business so that it can help economic development is determined by various factors such as effective marketing strategies, mental and physical readiness of entrepreneurs, as well as in-depth knowledge of markets and products. This research aims to determine the influence of marketing strategy, entrepreneurial ability and entrepreneurial knowledge on business success among MSMEs in the city of Mojokerto. This type of research is quantitative research. The population in this study was all MSME actors in the culinary sector in Mojokerto City, totaling 2,527 MSMEs and the sample of respondents was 96 MSMEs using purposive sampling techniques. Respondent data was collected using a questionnaire. The data analysis method for this research uses descriptive statistical analysis using classical assumption testing and multiple linear regression, the overall analysis of which is calculated using the Statistical Program For Social Science (SPSS) version 25. The results of this research show that marketing strategy has a positive and significant effect on business success, entrepreneurial ability has no at all significant effect on business success, and entrepreneurial knowledge has a positive and significant effect on business success. Meanwhile, the most influential variables are marketing strategy variables and entrepreneurial knowledge. Based on simultaneous or joint testing, it was found that marketing strategy, entrepreneurial ability and entrepreneurial knowledge had a positive and significant effect.

This study analyzes the impact of Corporate Social Responsibility (CSR) initiatives by PT Bank Rakyat Indonesia (Persero) on the development of Micro, Small and Medium Enterprises (MSMEs) in Indonesia by 2024. Using a qualitative research approach with in-depth interviews and direct participatory observation of MSME stakeholders who benefit from BRI's CSR programs, the study reveals significant positive results. CSR interventions not only enhance the capacity and competitiveness of MSMEs but also improve their access to financing. Furthermore, the research highlights the broader social and environmental impacts of BRI's CSR, confirming its role in encouraging sustainable business practices among MSMEs. The research findings show strong synergies between BRI's CSR efforts and local government support, which enhances the program's effectiveness and reach across different regions of Indonesia. This research underscores the critical role of CSR in driving inclusive economic development and sustainable growth in Indonesia, advocating for continued support and refinement of CSR strategies as a key driver of economic empowerment and environmental stewardship.

As a developing city, Binjai has a variety of business potential that can be exploited by micro entrepreneurs. However, in identifying and exploiting these opportunities, they are often faced with various obstacles, such as lack of access to market information, intense competition, and changes in consumer needs. Therefore, determining effective business opportunities is the key to the growth and sustainability of micro businesses in Binjai City. Determining business opportunities for micro businesses in Binjai City includes an understanding of the complexities and challenges faced by the MSME sector in identifying and exploiting business opportunities. Determining business opportunities requires alternative types of business in the TOPSIS method to compare various business opportunities based on important factors so that you can choose the one with the most potential and profit. In this context, the use of the TOPSIS method is important to assist in making more informed and effective decisions for authorities such as the Department of Cooperatives and MSMEs. This method will provide a systematic framework for evaluating various existing business opportunities, enabling a more objective and accurate assessment to support the development of MSMEs in Binjai City.

Digital literacy refers to a person's ability to use, understand, and participate in the digital environment effectively. The development of information technology has changed the scope of the marketing world in recent years. Marketing communication methods that were previously traditional and conventional have now been integrated into the digital world. Digital marketing has become one of the media that is often used by business people because of the new ability of consumers to follow the flow of digitalization, several companies are gradually starting to abandon conventional marketing models and switch to modern marketing.The development of information technology is growing rapidly. Some activities of Micro, Small and Medium Enterprises (MSMEs) utilize information technology to run their business. One of them is the MSME Anak Rantau Iced Tea. Through the community service team, training on digital marketing was carried out as an effort to develop the Iced Tea Children of Rantau MSMEs The results of this activity showed that business actors participated in the training activities carefully. This can be seen from the enthusiasm of the actors in understanding marketing digitalization

This research aims to analyze the opportunities and challenges of implementing financial technology (Fintech) in Micro, Small, and Medium Enterprises (MSMEs) in Banyumas Regency. Banyumas was chosen as the research location because it has good potential for the development of MSMEs. This study uses a qualitative descriptive approach, analyzing data obtained from information and interviews with MSME actors. Based on the research results, it is concluded that MSME actors have a good understanding of fintech as a financial technology innovation that can help operational efficiency for MSMEs. MSME actors recognize the importance of using fintech today; they experience ease and efficiency in payment transactions, potential for sustainable growth, increased competitiveness in the digital economy era, and the potential to boost sales. However, in its implementation, MSMEs face several obstacles and challenges in using fintech, including security and privacy factors, the lack of interest and understanding of fintech usage by consumers, the risk of cybercrime, and limited internet access. Therefore, support from various parties such as the government, industry, and the wider community is needed to optimize the benefits of fintech.

In the increasingly advanced digital era, social media has become a crucial tool in marketing strategies for Micro, Small, and Medium Enterprises (MSMEs). This article analyzes the use of social media in the marketing development of HNTnugraheniboutique Fashion, an MSME in the fashion industry based in Yogyakarta. The research methods employed include social media content analysis, online surveys targeting consumers, and in-depth interviews with the business owner. The findings reveal that HNTnugraheniboutique Fashion utilizes social media platforms, particularly Instagram and WhatsApp, to enhance visibility, build brand awareness, and boost sales. Despite these efforts, there remains potential to further optimize their social media usage for marketing purposes. Creative and relevant content proves effective in capturing consumer attention and influencing purchasing decisions. In conclusion, this research affirms that social media is an effective tool for MSMEs to develop marketing strategies. However, challenges such as competition and understanding digital consumer behavior underscore the need for further research to identify more specific and effective content strategies tailored for the MSME sector, particularly in Indonesia

In order to maintain business continuity and growth, Micro, Small and Medium Enterprises (MSMEs) need assistance in preparing financial reports. The importance of assistance in preparing financial reports for Micro, Small and Medium Enterprises (MSMEs), especially for Toko Laras Barokah and Laundry Care is included in this activity. Accurate and timely financial reports are very important for MSMEs to run and develop their companies. This research uses a qualitative methodology by providing direct support to the two MSMEs in preparing their financial reports. The aim of this coaching activity is to perfect the accounting procedures of MSME owners and increase their awareness of the importance of financial reports. The findings of this research show how good mentoring can improve the quality of MSME financial reports, which will facilitate better business decision making and increase access to funding and other resources.

Desa Pedagangan merupakan desa yang terletak di Kecamatan Tiris, Kabupaten Probolinggo. Desa Pedagangan terletak di kaki Gunung Argopuro yang menyimpan kekayaan alam yang berlimpah. Potensi dan daya tarik pada Desa Pedagangan diantaranya hasil pertanian, perkebunan dan peternakan. Populasi desa cukup tinggi sejumlah 5.895 jiwa. Potensi yang tinggi menjadikan desa mempunyai produk UMKM seperti keripik singkong. Pemasaran produk UMKM masih dalam lingkup yang terbatas. Kegiatan Pengabdian kepada Masyarakat bertujuan  untuk menaikkan lingkup pemasaran UMKM melalui Digital Marketing. Metode yang dipakai menggunakan ABCD (Asset Based Community Development). Pengabdian ini meningkatkan pemahaman edukasi Digital Marketing UMKM di Desa Pedagangan.

The digital era has brought significant changes to various aspects of life, including the business world. Information and Communication Technology (ICT) offers new opportunities for Micro, Small, and Medium Enterprises (MSMEs) to innovate and enhance their competitiveness through various aspects such as products, processes, and business models. MSMEs play a crucial role in the Indonesian economy, contributing approximately 60% to Gross Domestic Product (GDP) and absorbing over 97% of the workforce. Despite this, MSMEs often face challenges such as limitations in capital, technology, and market access. Digital transformation presents great potential to address these challenges by improving operational efficiency, expanding market reach, and developing more relevant products and services. Business model innovation, which involves the use of digital technology to create effective solutions, can enhance MSME performance, as demonstrated by previous research. However, barriers such as limited resources and digital skills often hinder technology adoption. This research aims to examine the role of innovation in the development of MSME business models in the digital era, focusing on the utilization of digital technology, success factors of innovation, and impacts on business performance. Additionally, the study will explore strategies to overcome obstacles in the innovation process. The research is expected to provide in-depth insights and practical recommendations for MSMEs in developing innovative and sustainable business models in the digital era.