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Micro, Small, and Medium Enterprises play a vital role in the Indonesian economy, but often face challenges in adopting digital technology. This community service aims to analyze the impact of implementing a digital menu as a tool for empowering Micro, Small, and Medium Enterprises, especially in the culinary sector. Digital menus are identified as innovations that not only facilitate business management but also improve customer experience through faster and more accurate access to information. This study uses a qualitative approach with an interview method on several Micro, Small, and Medium Enterprises in SWK Semolowaru, Surabaya. The results of community service that have been carried out are known that the use of digital menus significantly increases operational efficiency, reduces printing costs, and expands market reach through integration with digital platforms. the main challenges faced are limited human resources in mastering technology and the need for ongoing training. Therefore, support from the local government and related parties is needed to provide comprehensive training programs to improve the digital competence of Micro, Small, and Medium Enterprises. Empowering Micro, Small, and Medium Enterprises through digital menus has great potential to increase competitiveness in the digital era, thereby encouraging inclusive economic growth.

This study analyzes the impact of the implementation of the Complete Systematic Land Registration (PTSL) Program on the property investment sector in Medan City. The PTSL program aims to provide legal certainty over land ownership rights, which leads to an increase in property value and attracts investors. This research employs a qualitative approach through direct observation during an internship at the Medan City Land Office. The findings indicate that PTSL positively contributes to the growth of property investments by enhancing legal certainty, improving bureaucratic efficiency, and increasing regional tax revenues. However, challenges such as low public awareness and limited human resources remain. Therefore, more intensive public outreach and improved staff competence are necessary to optimize the program’s implementation.

Architecture using tree topology has become a popular approach in managing computer networks. Tree topology combines elements of star and bus topologies, resulting in an efficient and scalable network for a variety of purposes. This paper discusses the basic concepts of architecture using tree topology, including hierarchical structures and design advantages. First, the tree topology consists of a parent node (root node) which leads to a number of branch nodes (branch nodes). Each branch node can then connect to other nodes, forming a multilevel hierarchy. In computer networks, this topology is often used to connect a number of LANs (Local Area Networks) into a larger network. The main advantages of tree topology are scalability and management efficiency. The network can be expanded by adding new branch nodes without affecting the rest of the network. Additionally, network monitoring and maintenance becomes more organized due to a clear hierarchical structure. However, tree topology also has disadvantages. If the parent node fails, then all parts of the network connected to that node can be affected. Additionally, complex implementations may require more sophisticated hardware and software. In the modern computing era, tree topologies are used in a variety of contexts, ranging from corporate network infrastructure to online content distribution. Its ability to provide an organized and extensible structure makes it an attractive choice in designing efficient and reliable network architectures.

  The effectiveness and  efficiency of the production administration at  MSMEs MAMIN Pakis process needs to be supported by competent human resources.  The reason for the dedication is because the production administration system is not yet perfect. The aim is to provide practical knowledge of strategy and application of performance evaluation in a continuous improvement manner. Targets of a continuous structured work evaluation system and employee motivation in improving performance. The training process carried out, namely manual data collection, structured recording of integrated production application program input for each department, provides important insight and becomes the basis for progress so that the discipline of manual data input and programs becomes an error controller.  Activities processed from analysis of errors in inputting service release materials increase success and insight into production administration performance in a sustaainable manner.

This research aims to analyze the use of Internet of Things (IoT) technology in the marketing strategy of the oil and gas industry in Indonesia, with a focus on aspects of compliance with applicable oil and gas laws and regulations. The use of IoT technology has brought significant changes in various industries, and the oil and gas sector is no exception. In this context, this research will investigate how IoT technology can be used in oil and gas marketing strategies to improve operational efficiency, supervision, and compliance with oil and gas law regulations in Indonesia. The importance of compliance with oil and gas law regulations cannot be separated from the broader legal framework, namely the 1945 Constitution of the Republic of Indonesia (UUD 1945). The 1945 a Constitution is the Indonesian constitution which establishes the basic principles of the state, including the management of natural resources, including oil and gas, which are in the national interest. In this research, the use of IoT technology in oil and gas marketing strategies will be analyzed by considering the perspective of compliance with applicable oil and gas law regulations, which are part of the legal framework regulated by the 1945 Constitution and support state sovereignty in managing natural resources. Through literature analysis and case studies of the oil and gas industry in Indonesia, this research aims to provide a deeper understanding of the potential use of IoT technology in the oil and gas industry in Indonesia and its implications for compliance with oil and gas law regulations. It is hoped that the results of this research will provide valuable information for oil and gas companies, regulators, and other stakeholders in formulating effective marketing strategies and complying with applicable regulations. In addition, this research also has the potential to become the basis for further research in this field. By understanding and applying IoT concepts in oil and gas marketing strategies that comply with oil and gas law regulations and the principles set out in the 1945 Constitution, a more efficient, controlled, and sustainable oil and gas industry can be created in Indonesia.

In a business environment, a company will definitely look for ways to improve employee performance and productivity. To increase employee productivity, of course, companies must optimize facilities and infrastructure to support employee productivity. The use of facilities and infrastructure such as office automation system technology is used to facilitate activities in office processes, increase efficiency in work, reduce errors caused by humans. This research examines the use of office automation systems at PT X in supporting office operational work. The research process uses a qualitative approach with literature studies through previous research in the form of relevant journals and theories to obtain secondary data. This research took place for 1 month from April 2024 to May 2024.  The results showed that the integration of automation systems at PT X had an impact on a significant increase in employee productivity and performance. The results of this study are expected to be an impetus for other organizations to adopt the use of automation technology in an effort to improve the productivity and performance of their employees, and produce a positive impact on the entire organization.  

This research aims to determine the benefits of the presence of financial technology in empowering Micro, Small, and Medium Enterprises (MSMEs) to enhance the economy in Brebes Regency, Central Java. The study adopts a descriptive quantitative and qualitative methodology, gathering data from various sources, various internationally accredited journals, and the Central Statistics Agency. The findings of this research indicate that financial technology has proven to be an effective tool in assisting MSMEs to enhance the economy. By leveraging financial technology appropriately, MSMEs can improve access to capital, operational efficiency, market reach, and financial literacy. Ultimately, this can stimulate the growth of MSMEs and enhance the well-being of the community in Brebes Regency, Central Java.

This study aims to examine the impact of digitalization on technological innovation in Micro, Small, and Medium Enterprises (MSMEs) through a qualitative literature review approach. In the era of digital transformation, MSMEs face various opportunities and challenges. Digitalization has the potential to enhance MSMEs' competitiveness by accelerating product, service, and business process innovation, but it also requires them to overcome limitations such as limited technological skills and financial constraints. By analyzing previous studies using the bivariate probit model, this study finds that digital technology adoption is positively correlated with increased innovation in MSMEs. Digitalization has been shown to expand market access, improve operational efficiency, and strengthen MSMEs' adaptability to changes in the business environment. However, internal and external barriers, such as low digital literacy and limited funding access, remain significant obstacles. This study emphasizes the importance of support from the government and related institutions in providing training and funding access so that MSMEs can fully leverage digitalization for sustainable innovation.

This study analyzes the recruitment and selection system for drivers at PT Banyumas Raya Transportasi. The focus of this research is to identify weaknesses in the existing system and formulate strategic recommendations to enhance the effectiveness of the recruitment and selection process. The research method used is qualitative descriptive, with primary data obtained through interviews with the HRGA division and secondary data from company documents and relevant literature. The findings indicate a high turnover rate and inefficiencies in the recruitment methods, which still rely heavily on traditional approaches such as social media and bulletin boards. To address these issues, this study recommends implementing a digital recruitment system, diversifying recruitment methods, and adopting competency-based selection processes to improve recruitment efficiency and effectiveness. The results of this research are expected to assist the company in developing a more sustainable and competitive workforce.

Customer Relationship Management (CRM) is a crucial strategy in strengthening relationships with customers and improving service quality. This research examines the implementation of CRM at PT PLN (Persero) UP3 West Surabaya, which aims to improve the efficiency of collecting and analyzing customer data through the use of application technology and websites. By understanding customer characteristics, behavior, and needs through effective profiling, PT PLN (Persero) UP3 West Surabaya can develop a more personalized and responsive CRM strategy, and improve ongoing interaction with customers. This research uses observation method and qualitative approach with literature review method to examine CRM implementation at PT PLN (Persero) UP3 West Surabaya. The results showed that the use of a customer profiling database can help PT PLN in creating a better customer experience and increasing customer loyalty. Successful CRM implementation requires careful planning, adequate technology, and support from all parties in the organization.

This article can provide readers with insight into the definition of interviews, types of interviews, objectives of interviews, how to behave in interviews, advantages and disadvantages of interviews as well as strategies to increase the efficiency and effectiveness of interviews. The method used in this research is a literature study by taking several journals based on fields as well as foreign language articles. The analysis used in this research is a literature review analysis. The results of this research are the importance of interviews in employee selection, so that to increase the efficiency and effectiveness of interviews, careful preparation, effective interview techniques and the use of technology are needed. Thus, companies can increase their chances of finding candidates who suit their needs.

Amidst the rapid advancement of artificial intelligence (AI), the need for effective integration within IT Governance becomes increasingly vital. In this context, the research background highlights the complexity and dynamics hindering the efficacy of IT Governance, while AI holds promise as a solution to these challenges. This study investigates the role of AI in enhancing IT Governance. The research aim is to explore the impact of AI on improving the effectiveness and efficiency of IT Governance through a literature review method. This method will gather and analyze relevant literature sources to gain a comprehensive understanding of AI's role in IT Governance. The findings encompass AI's potential in enhancing decision-making, proactive risk management, process automation, and user satisfaction. However, challenges such as data privacy and organizational cultural changes are also identified. The research implications underscore the need for a planned approach and ongoing evaluation in adopting AI to ensure successful implementation while managing associated risks.

This research aims to analyze the level of consumer satisfaction with service quality in the beauty services industry, especially in the nail painting business. The factors that are the focus of the research are improving service quality and time efficiency in the nail painting process. The research method used is qualitative with data collection techniques in the form of observation, interviews and documentation. The research results show that Angelnailartpky business owners have made various efforts to improve service quality and time efficiency, such as monitoring work, updating knowledge, and receiving input from consumers. Improving service quality and time efficiency is expected to increase consumer satisfaction and business profitability. The advice given is that Angelnailartpky continues to increase consumer satisfaction and strengthen its position in the beauty services market.

The use of technology has become the main key in increasing efficiency in the oil and gas marketing and trading industry. This research investigates the implementation of Pancasila values ​​in the context of acculturation of technological innovation to increase efficiency in oil and gas marketing and trading activities in Indonesia. Through literature analysis, this research identifies Pancasila values ​​as a moral and ethical foundation that can guide positive transformation in business practices. This research also explores how technological innovations, such as digitalization and automation, can be combined with Pancasila values ​​to create a more efficient and sustainable system in the oil and gas industry. It is hoped that the results of this research will provide a better understanding of how technology influences efficiency in oil and gas marketing and trading, as well as provide useful recommendations for the oil and gas industry to utilize technology in accordance with the reference value of "Social Justice for All Indonesian People" in order to create fair distribution. and equitable distribution of oil and gas resources for the benefit of all Indonesian people. In this context, implementing the 5th principle means ensuring that the economic and social benefits of the oil and gas industry are not only enjoyed by a few people or regions, but are distributed fairly to all levels of society. This could include sharing income from oil and gas activities, environmental protection, and creation equal employment opportunities.

The purpose of this research is (1) to determine the use of the Internet of Tings (IoT) to help simplify the process of searching for information at the Archives and Library Service of West Sumatra Province, (2) to determine the implementation of the Internet of Tings (IoT) in searching for information in libraries can increase the effectiveness and efficiency of services at the West Sumatra Province Archives and Library Service, (3) to find out what Internet of Things (IoT) devices can be used to assist the information search process at the West Sumatra Province Archives and Library Service. Measurement of the Internet of Things (IoT) is seen through four indicators, namely OPAC, RFID, information literacy and recommendation services. Measuring search information is seen through five indicators, namely, cognitive needs, affective needs, personal integration needs, social integration needs and fantasy needs. This research is quantitative research with descriptive methods. The population in this study was all users at the West Sumatra Province Archives and Library Service, using a random sampling technique. The main instrument used is a research questionnaire whose validity and reliability have been tested with a sample size of 100 respondents. The research results are: (1) The Internet of Things (IoT) variable has a total average score of 3.46. This indicates that the score is on an interval scale of 3.26-4.00, which means it is classified as very good. (2) The information search variable has a total average score of 3.23. This indicates that the score is on an interval scale of 2.51-3.25, which means it is in the good category. (3) The influence of the Internet of Things (IoT) on information searches at the West Sumatra Province Archives and Library Service. In the hypothesis test, the result was 0.398, which means that information needs have a significant relationship with the use of collections at the Sawahlunto City Library and Archives Service, as well as in the table model summary obtained R = 0.288. Then R2 = 0.083. If converted into a percentage, it is 28.8%, this shows that the influence of the Internet of Things (IoT) on information search is 28.8% and the remaining 71.2% is influenced by other factors. Overall, the results of the research analysis can be concluded by researchers that there is a significant influence on the Internet of Things (IoT) on information searches at the West Sumatra Province Archives and Library Service.    

This research aims to determine the effect of implementing a Human Resource Management Audit on employee performance. This research was conducted using the literature study method by reviewing and analyzing 10 articles. This research also aims to measure the efficiency and effectiveness of Human Resources on Employee Performance. From the results of the study and literature analysis of the most results, it can be concluded that the implementation of human resource management audits has a positive and significant effect on employee performance.

In an increasingly competitive and dynamic business era, companies are faced with increasing pressure to achieve success. To achieve this goal, operational efficiency, effectiveness and consistency are key. Standard Operating Procedures (SOPs) are present as an important instrument in guiding companies towards this achievement. SOPs are written guidelines that detail the steps and procedures that employees must follow in carrying out their daily tasks. A good SOP implementation helps companies ensure that every step taken by employees is in accordance with the set standards, reduces the possibility of errors, and improves the quality of the final result. However, awareness of the importance of SOPs is still uneven among companies, and many have difficulty in implementing them effectively. SOPs play a crucial role in improving operational efficiency, reducing the risk of errors, and ensuring compliance with regulations and industry standards. By providing clear guidance to employees, SOPs help in minimizing confusion, speeding up workflow, and increasing productivity. In addition, SOPs also help in maintaining consistent product quality and ensuring compliance with production standards. The importance of operational consistency cannot be overlooked either, as consistency creates customer trust, improves efficiency, and creates a stable work culture. Effective implementation and management of SOPs are key in ensuring operational success. The implementation process begins with the identification of business processes that require SOPs, development of clear SOPs, employee training, and continuous monitoring and evaluation of SOP compliance and effectiveness. In the manufacturing industry, SOPs are essential in maintaining product quality, occupational safety and health, and supply chain management. SOP helps in maintaining consistent product quality, creating a safe and healthy work environment, and optimizing material flow, inventory, and product distribution. Overall, the implementation of clear and well-defined SOP in various aspects of operations is key to ensuring the sustainability and success of the company. By implementing SOP well, companies can improve operational efficiency, maintain product quality, minimize the risk of errors, and ensure compliance with industry regulations and standards, enabling them to remain competitive in an increasingly complex market.  

This study examines the impact of artificial intelligence (AI) on the dynamics and ethics of the workplace environment at PT COLAB PROSPERITY JAYA, a company engaged in the coconut product export industry. Using a qualitative approach, this research involved in-depth interviews with employees at various levels to explore how AI affects work efficiency, decision-making, ethical issues, and employee interactions. The results indicate that AI improves efficiency and supports decision-making with accurate data. However, there are serious ethical concerns, especially regarding data privacy and algorithmic bias. Furthermore, although AI facilitates task management, it also has the potential to reduce social interactions that are crucial for creativity and teamwork. This study suggests the need for stronger policies and ethical training to ensure that AI is integrated in a responsible and fair manner, emphasizing the importance of balancing the benefits of technology with human values in the development and application of AI in the workplace.

Efficiency problems in spatial planning at LSU Farm have a significant impact on the effectiveness of the production process. The proximity of raw material storage warehouses to sorting and packaging zones results in congestion that disrupts product flow and quality, as well as triggering backtracking and line crossings that are detrimental to materials management. To overcome this, the Activity Relationship Chart (ARC) method was applied which considers interactions between critical areas such as inbound, sort & repack, outbound, warehouse, employees, cold storage and outdoor offices. ARC's analysis compares the importance of connections between facilities for easier access and consumer convenience, as well as reducing unnecessary movements and improving quality control. The analysis results show that the sort & repack area with the highest Total Closeness Rating (TCR) value (117) is a priority in layout reorganization. Based on these findings, it is recommended that production input warehouses be positioned further away from sorting and packaging areas to maintain product quality and avoid chemical contamination, in line with improving overall operational efficiency.

Effective time management is a key factor in improving efficiency in an office environment. This article reviews various time management strategies and principles that can be applied in the office to increase productivity and create a balance between work and personal life. Retail company Yomart serves as a case study that demonstrates the implementation of best practices in time management, from the use of advanced technology to proper prioritization. Through these proactive measures, the company has managed to gain a deeper understanding of the importance of time management in achieving success and sustainability in a competitive market.