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Micro, Small and Medium Enterprises (MSMEs) which are active in the world of handicrafts in the Sentul Village area are one of the community service partners. Through changes in the 4.0 revolution which is accompanied by changes in digitalization through the development of technology and information. Adaptation of changes to MSMEs is also needed in the modernization of digitalization by implementing various innovations. The existence of innovation from various technologies and information is what helps MSMEs to keep moving in increasing consumers, namely with digital marketing. The method used in community service activities in the Sentul sub-district is a qualitative approach as well as the socialization and implementation of MSMEs assistance. The results of this activity are services in creating business accounts on digital media such as Instagram, Tiktok, shopee accounts, with optimal management of digital media, as well as making product photos.

Catering "Miss Tote" is one of the MSMEs located in Kepanjen Kidul Village, Kepanjen Kidul District, Blitar City. In today's modern era, the catering business is faced with problems related to technology and digitalization. The implementation of community service aims to optimize product marketing through the use of the Canva application as a branding medium and mentoring the use of Instagram social media to expand customer reach and introduce products to potential customers. The method used is a case study with a qualitative approach, the data obtained from interviews with the owner of the MSMEs Catering "Miss Tote" and observations of marketing that has been done and documentation during the implementation process. The results of the study show that the "Miss Tote" MSMEs has marketing potential that has not been optimized, therefore students contribute to making logos, banners, catalogs and brochures as media branding of the "Miss Tote" MSMEs. Implementing a marketing strategy using Canva can have a positive impact such as building a strong brand image so that it can increase customer trust and become the hallmark of a business.

Ambulu Village is a village in Sumberasih District, Probolinggo Regency which has several MSME actors including potato donut sellers, pastry sellers, food sellers, caterers, and others. This research focuses on the development of product innovation at Barokah 717 SMEs in Ambulu Village. UMKM Barokah 717 is one of the UMKM that produces banana and cassava chips in Ambulu Village, Sumberasih District, Probolinggo Regency which is liked by the local community and becomes souvenirs for tourists who are in Probolinggo. Based on the results of interviews with MSME actors, it was found that their products were sold conventionally so that consumers were only in Ambulu Village and its surroundings. Therefore, it is necessary to design product development starting from packaging, branding, to product innovation so that it can expand market share. The results of this research are also expected to improve the community's economy and advance other MSMEs so that they can innovate in producing a higher quality product and are able to penetrate a wider market.

The MBKM Thematic Real Work Lecture (KKNT) organized by the East Java "Veteran" National Development University is a form of education by providing learning experiences for students to live in the community outside the campus, which directly together with the community identify potential and handle problems so that they are expected to be able to develop village/regional potential and concoct solutions to existing problems in the village. After observing Micro, Small and Medium Enterprises (MSMEs) in the District of Bareng, most of the Micro, Small and Medium Enterprises (MSMEs) do not have brand names on their products. This is a challenge for MBKM Thematic Real Work Lectures (KKNT) how to make Micro, Small and Medium Enterprises (MSMEs) in Bareng District have a brand on their products. The introduction of this product brand is useful for the progress of Micro, Small and Medium Enterprises (MSMEs) in the Bareng District in a modern way so that they are not left behind by other cities. With a work program that organizes branding and digital marketing in Bareng District, it can help Micro, Small and Medium Enterprises (MSMEs) to expand marketing, provide logos, packaging, and can assist in creating social media and e-commerce.

Family Welfare Empowerment (PKK) is an organization that is oriented towards community empowerment, especially the welfare of housewives. PKK members in the Kauman Village consist of 19 people led by Mrs. Ratna. PKK has several activities including catering and trade. During its activities, the PKK sparked a new idea to make a product as a result of empowering the potential of its members, namely Es Cendol Suji with a weekly turnover of Rp 350.000,-. However, the product does not have a strong identity to be able to compete in the market. From this problem, the author took the initiative to help PKK by providing assistance regarding branding through making a logo as a business identity. The purpose of this activity is to give a new identity to the Es Cendol Suji product which is expected to increase PKK  income turnover so as to create prosperity for all PKK members.

Optimizing Tourism Village Branding Through Appropriate Technology QR Code". With the aim that this technology can be used as a medium for conveying information to the wider community so that Sambirejo Village is better known and known for all its potential. Then so that the village is able to adapt to keep up with technological advances and it is hoped that by making village promotions using this QR Code, Sambirejo Village can become a village that is in great demand by the community as a tourist village and is known by the community as a creative and advanced village. The data needed in this study are primary and secondary data, as well as qualitative and quantitative data. Primary data is data obtained from direct observation and in-depth interviews with several important informants. Secondary data in this study were obtained from village records and literature surveys.

The government promotes the obligation to own business legality as controlling economic activity in the development of Micro, Small and Medium Enterprises (MSMEs). Business legality as the ownership identity of a legally operating business entity. Pakel Village, Bareng District, Jombang Regency, has various types of MSMEs that excel in agro-industry. However, the issue of business legality is still an obstacle to the progress of the Pakel Village MSMEs, namely the uneven ownership of business legality such as Business Permit Numbers (NIB), Home Industry Product Permits (PIRT), halal certification and so on. Pakel Village UMKM actors lack knowledge and awareness of the importance of business legality, starting from the requirements to the submission mechanism, the administrative process is considered complicated and time-consuming, and the management costs are expensive. The purpose of this community service activity is for Pakel Village MSMEs to know and understand how to make NIB independently through the Online Single Submission (OSS) application and assistance in submitting halal certification for free through SiHalal with the Sehati 2023 program using the business actor's statement mechanism. The method of implementing the KKNT 09 Desa Pakel group in this community service activity is to conduct socialization and mentoring on the importance of NIB ownership and halal certification with MSME Facilitators from the Ministry of Religion, Jombang Regency. The result of this community service activity is the issuance of NIB and halal certification for Pakel Village MSMEs  

Basically, a marketing communication strategy involves selecting and using various effective communication channels to convey marketing messages to target markets. Re-branding is the process of changing the identity or image of a brand, product or company with the aim of updating, enhancing or changing consumer or public perceptions. Digital marketing is a marketing strategy implemented using digital platforms and the Internet to achieve business goals. The purpose of this community service is to develop and implement a marketing communication strategy for rebranding MSMEs in the Kepanjenkidul Village, Blitar City. The method is carried out through Forum Group Discussions and MSME observations regarding logo design, packaging design and digital marketing strategy assistance. The result of this community service is that MSMEs in the Kepanjenkidul Village area, Kepanjenkidul District, Blitar City feel very enthusiastic about carrying out the re-branding process and assisting digital marketing strategies.

UMKM are an important sector to build the community's economy. During the COVID-19 pandemic in Indonesia, the economic situation of the community has decreased and has become a prolonged problem that must be resolved immediately. During the pandemic, UMKM owners experienced a buyer crisis which resulted in many UMKM players going out of business due to falling income. This happened in Talang Village which was affected by the COVID-19 pandemic. Digital marketing strategies can be done under any conditions. In Talang Village, Rejoso District, Nganjuk Regency, two UMKM have been registered with the government. One of them is the Opak Gapit Talang UMKM which already has a Business License Number (NIB) but the scope of the sales market is still small. There are several obstacles experienced such as lack of knowledge about digital marketing. With the right strategy will be able to compete with other snack products.

Increasing population density is now affecting all aspects. Spatial planning that is not conducive affects the level of community welfare. Reduced land makes people unable to grow crops to the fullest. Modern agriculture can be implemented in a simple way, namely starting from the family environment by utilizing narrow land or through the use of land that is not large. Utilization of land that is not large is by using a verticultural cropping system which can overcome the narrowness of the land. The activities carried out were at KWT Dewi Sartika, to be precise, in the Sentul Village, Blitar City. The activities carried out are counseling and mentoring regarding the incorporation and application of verticultural methods in dealing with less extensive land. The implementation of this activity aims to educate the public regarding the use of narrow land for conventional, organic and commercial farming. This activities also aims to update the vertical system that has been carried out by the community.

. The potential of Kedungpari Village, Mojowarno District, Jombang Regency has potential for MSMEs compared to the potential for cultural heritage or natural tourism potential. KKNT MBKM East Java Veterans National Development University group of 20 successfully held the Kedungpari Duwe Gawe culinary tourism festival. Through this activity MSME actors try to open up by conveying the constraints or problems faced by MSME actors including MSME licensing, halal certification, MSME development which is still lacking in knowledge, as well as problems with marketing and so on. Thus the solution given is to form an MSME community as a forum for MSME actors in more focused development and solving problems that each MSME has through BUMDes which is the manager and person in charge of the association. The goal is for the community to become a forum for interaction and aspirations. The method used is based on the results of a field survey and data collection on MSMEs in the village of Kedung Pari.    

Group KKN-T MBKM UPN "Veteran" East Java conducted digital marketing training and assistance to Mr. Suparno's MSMEs Furniture business located in Nglebak Village, Bareng District, Jombang Regency. The purpose of this community service activity is to develop Pak Suparno's furniture business by providing insight into marketing strategies that initially used traditional methods, changing along with existing technological developments. In solving the MSME furniture problem owned by Mr. Suparno, training methods and Focus Group Discussion (FGD) were used by providing material presentation on the importance of the role of digital marketing for the development of a business, providing tutorials for creating accounts on digital media such as Shopee and Instagram to market their products. With this community service activity, it is hoped that it can provide benefits for MSME actors in Nglebak Village, namely adding insight to develop their business by marketing and selling products through e-commerce and social media as a place to introduce products.

Assistance in a community service program with an entrepreneurial and creative economy scheme by the East Java "Veteran" National Development University located in Bareng District, Bareng Village in the Merdeka Learning KKN-T program - Merdeka Campus which aims to assist the Joint Village MSMEs to make business legality main numbers endeavor (NIB) using the online single submission (OSS) application. Desab Bareng has at least 45 MSMEs based on the survey that has been conducted. Of the at least 45 MSMEs, only a few MSME actors have business legality, while the majority do not have business legality because they do not know the function of business legality and are also unable to use the internet. Currently, the central government and local governments offer a lot of assistance, in the form of cost reductions in trying to assist and train business behavior so that it is mandatory for business owners to have a Business Identification Number. NIB) uses an online single submission (OSS) application. The method used is to conduct a survey combined with interviews in addition to the Forum Group discussion (FGD). The benefits of research are knowing the importance of having a business identification number (NIB).

Product marketing and promotion is one alternative that can be done by MSMEs to expand their business in the market aspect. UMKM Barokah 717 is a business engaged in food production located in Ambulu Village, Sumberasih District, Probolinggo Regency. These MSMEs in the marketing stage are still doing around the environment with the word of mouth method and consumers from outside the city are still few. In this community service program using technology, product marketing and branding can be done with the help of social media in the current era. The research method is descriptive qualitative using observation and interview techniques in collecting research data. Based on the results of the study, MSMEs already have accounts but are rarely managed, there are product photos but do not attract out-of-town consumers, need to redesign logos, and make banners to promote the business

One of the problems that is often carried out by MSME actors is not recording and/or recording conventionally. Such records can cause business financial data to be lost, wet, distorted and other problems. Digital-based financial governance is a solution to the problems faced by partners. The partner of the community service activities in this journal is Ms. Anik Riyani who owns a business in Karangsari Village, Sukorejo District, Blitar City. The method used is through 3 stages, the first stage is problem identification through questionnaires and interviews. The second stage is implementation by means of socialization and digital financial management assistance through the BukuWarung application. The third stage is evaluation and maintenance which will contain criticism, suggestions and input from partners and ongoing assistance while the community service activities are still ongoing.

Vegetable traders are the occupation of the majority of the people in Claket Village, Pacet District, Mojokerto. The lack of knowledge and insight gained by vegetable traders regarding the recording of vegetable deposits so that there is no accurate recording or data on vegetable deposits. Community service activities are carried out by providing outreach and assistance to provide insight and application of accounting reports. This activity consists of four stages, namely the planning stage, the preparation stage, the socialization stage and the mentoring stage. The existence of socialization and assistance is expected to help vegetable traders in managing their bookkeeping.

Corona virus disease 2019 or Corona Virus Disease-19 (Covid-19) is a respiratory tract infection caused by a type of corona virus. Another name for this disease is Severe Acute Respiratory Syndrome Coronavirus-2 (SARS-COV2). In just a few months, the spread of this disease has spread to various countries, both in Asia, America, Europe, and the Middle East and Africa. The increase in the number of Covid-19 cases is increasing because it spreads so quickly, Covid-19 spreads and can infect a person regardless of age, therefore a communication strategy is needed to prevent the transmission of Covid-19 by the central government, regional governments and the government village. The importance of this communication strategy in tackling the corona virus is to minimize and prevent the spread of the virus in affected areas.Panjeng Village, Jenangan District, Ponorogo Regency, is one of the areas affected by the Covid-19 pandemic. In communicating with the Panjeng village community, the Covid-19 Task Force has an effective communication strategy in carrying out the process of handling the Covid-19 pandemic. Therefore, the purpose of this research is to find out the communication strategy of the Covid-19 task force in dealing with the Covid-19 pandemic in Panjeng Village. In this study, researchers used communication strategy theory according to Mintzberg and Waters, regarding the stages of communication strategy, namely communication strategy planning, communication strategy implementation, and communication strategy evaluation. The research method used in writing this thesis is using a descriptive qualitative research method and the type of research in the field, namely the method of observation, interviews, and documentation. Then the researcher analyzed the data using the reduction method, data presentation, and verification (conclusion) to obtain the expected data.

Budikdamber or fish farming in a bucket or commonly known as aquaponics Budikdamber is a business alternative that can be used for the cultivation of plants and fish in one container. This Budikdamber can be applied in narrow or wide yards because it does not take place. Budikdamber also does not require expensive costs. Budikdamber socialization activities are expected to provide knowledge to the community in Rejoso Village and can improve horticultural crops, especially vegetables in Rejoso Village.

Installing a sign system as a boundary marker between hamlets is one of the development efforts undertaken to improve the existing infrastructure in Sambirejo Village. It aims to direct visitors and provide information about the areas they enter, where each hamlet has its own tours and even MSME. The method of implementing the community service activity program carried out in the KKN-T MBKM UPN "Veteran" East Java activities is to use a qualitative descriptive approach because it describes the phenomena that occur in depth, and describes the responses without testing the hypothesis. This activity starts from conducting a field survey by looking for a location where the sign system will be installed. Followed by the planning and design, manufacture, and installation of sign systems. The government is expected to continue its commitment to improve infrastructure development, as having reliable infrastructure is essential to support infrastructure development and business growth.

The purpose of this study was to determine the effectiveness and efficiency of managing village fund allocations in increasing physical development in Loleo Jaya Village, Morotai District, North Morotai Island Regency.  The type of research used is descriptive qualitative analysis. Collecting qualitative descriptive analysis data utilizing observation, documentation and interviews.  Data in the form of village fund realization reports were taken in Loleo Jaya Village, North Morotai District, Morotai Island Regency.  The purpose of the analysis is to find out that the management of village fund allocations has been effective, to know that the management of village fund allocations has been efficient, and to find out what factors influence the effectiveness and efficiency of village fund allocations.  The results of this study are Loleo Jaya Village, North Morotai District, Morotai Island Regency for the last three years. Analysis of the effectiveness ratio of village funds from 2020 was 137.02%, in 2021 was 101.09% and in 2022 was 104.75% meaning budget absorption for the last three years has met the performance criteria for the effectiveness of village funds very well.  Analysis of the efficiency ratio of village funds from 2020 (73.86%) is not efficient, 2021 (98.11%) is not efficient, and 2022 (38.00%) is less efficient, meaning that the absorption of the village budget from the last three years has not been maximized according to the criteria performance is still lacking efficiency.  There are 3 factors inhibiting effectiveness and efficiency in allocating village funds in Loleo Jaya Village, North Morotai District, namely: 1. Delays in disbursing village funds, 2. Lack of quality human resources, 3. Lazy culture and lack of community participation.