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This study aims to examine the utilization of the official Instagram account @baznasindonesia as a digital platform for educating the public about zakat. In today’s era of rapid technological development, social media, particularly Instagram, has become an effective medium for disseminating information, raising awareness, and enhancing public participation in zakat. The research method employed is qualitative descriptive, with data collected through interviews, observations, and documentation. The findings reveal that BAZNAS leverages various Instagram features such as carousel feeds, reels, and Stories to present educational content that is engaging, easy to understand, and aligned with the communication style of younger generations. Furthermore, interaction with the public is strengthened through the comments section and Direct Messages (DM), enabling responsive two-way communication. Challenges encountered include ensuring information accuracy, addressing negative comments, and adapting content to the fast-changing digital trends. Nevertheless, BAZNAS seeks to innovate by collaborating with influencers, public figures, and partner institutions to expand the reach of zakat education. This study concludes that the @baznasindonesia Instagram account has proven effective in enhancing zakat literacy, building public trust, and reinforcing the institution’s image as the official zakat management authority in Indonesia. The findings are expected to contribute to the development of digital communication strategies in Islamic philanthropy and da’wah, as well as provide a useful reference for future research exploring other social media platforms with different methodological approaches.

The shift in local community communication patterns has driven the adoption of digital media as a primary channel for resident coordination. This study aims to explore the communication strategy of the neighborhood head (RT) in utilizing a WhatsApp group as a platform for coordination and community bonding in Melati Kidul Village RT 02 RW 2, Kudus Regency. The research highlights unique practices, including anti-hoax policies through message moderation, visual innovation in information dissemination, and active citizen participation in online decision-making. A qualitative approach was employed using in-depth interviews and digital message analysis. The findings, analyzed through organizational communication theory, media richness theory, dual coding theory, and adaptive leadership, reveal that local leaders successfully integrate formal and informal communication via participatory digital strategies, thereby enhancing social cohesion and coordination efficiency. In addition, this study demonstrates the effectiveness of using WhatsApp groups to overcome the traditional barriers of communication in rural areas, particularly in increasing public awareness and engagement in local government affairs. The neighborhood head’s proactive approach in utilizing digital platforms has empowered residents to communicate more effectively, share information swiftly, and provide input on local decisions. By fostering an environment of inclusivity and trust, this model contributes significantly to the development of stronger community ties. Furthermore, this research provides valuable insights into how technology can be leveraged to improve community management and leadership practices at the grassroots level. This study ultimately highlights the potential for digital platforms to shape the future of community-driven leadership.

This study explores the transformative role of youth empowerment through green economy initiatives, specifically focusing on the management of a waste bank in Kedungsekar Village, Indonesia. Facing mounting environmental challenges such as waste accumulation and pollution, the local community sought sustainable solutions by integrating environmental, social, and economic dimensions. The involvement of youth, characterized by creativity, digital skills, and strong social networks, has been pivotal in driving this transformation. The waste bank functions as a social innovation that not only addresses waste management issues but also generates economic opportunities through circular economy practices. By actively participating in waste segregation, collection, and sale, youth have acquired operational and financial skills, enabling them to become entrepreneurs and community leaders. This initiative has shifted youth from passive recipients to active agents of change, fostering community awareness and environmental responsibility. Employing qualitative case study methods, including interviews, observations, and document analysis, this research highlights how integrated efforts rooted in environmental sustainability and community participation can catalyze socio-economic growth. The theoretical framework draws on the concepts of green economy, youth empowerment, and social innovation, illustrating how these pillars are interconnected in fostering sustainable development. Findings reveal that the green economy approach, facilitated by youth engagement, enhances local resilience, creates employment, and promotes environmental conservation. This case exemplifies the potential of grassroots initiatives in achieving sustainable transformation at the village level, serving as a model for other rural communities facing similar environmental and socio-economic issues. The study underscores the importance of empowering youth as key drivers in the transition towards sustainable and inclusive development.

Kampung Kelam Pagi, Dompak Village, focused on mapping the local road network as a foundation for sustainable development planning. The data collection process combined observation, interviews, and digital recording, resulting in both technical data (such as road length, width, and condition) and social data (including road naming conventions and patterns of community usage). The findings indicate notable disparities in infrastructure quality, with main roads mostly paved, while smaller neighborhood roads remain unpaved and lack adequate street lighting. This disparity in infrastructure quality highlights the need for targeted interventions to address the basic infrastructure needs of the community. In addition, the study emphasizes the importance of community involvement in the mapping process, which not only strengthened the social value of the maps but also fostered collective awareness of the importance of spatial data in village development. The discussion further underscores that local data availability is crucial for more participatory, inclusive, and community-oriented village planning, where decisions are based on accurate, locally sourced information. This study demonstrates that KKN activities do more than just provide technical data; they also help reinforce social capacity, empowering local communities to actively contribute to sustainable development efforts. Ultimately, such initiatives contribute to creating more resilient and well-informed communities that can participate in and benefit from development planning.

This study aims to determine the effect of brand association, brand awareness, and brand loyalty on brand equity. The background of this research is the increasing competition in the smartphone industry, where leading brands are competing to capture consumer attention, particularly Generation Z, who have unique characteristics in using technology. Generation Z is a group that is highly engaged with digital development, quick in accessing information, and critical in making brand choices. Therefore, understanding the factors that influence brand equity among this generation is essential, especially for Samsung as the research object. This research is categorized as quantitative with a descriptive-verificative approach. The population in this study consisted of Samsung smartphone consumers from Generation Z in Nias City. Data were collected using questionnaires designed to measure the independent variables, namely brand association, brand awareness, and brand loyalty, as well as the dependent variable, brand equity. The sampling technique applied was non-probability sampling with a purposive sampling approach, where respondents were selected based on specific criteria. The total sample obtained was 100 respondents. The collected data were analyzed using SPSS version 22. The analysis was conducted to examine the partial effect of each independent variable on the dependent variable. The findings indicate that brand association, brand awareness, and brand loyalty each have a significant partial effect on brand equity. These results suggest that the stronger the brand associations held by consumers, the higher their awareness of Samsung as a brand, and the greater their loyalty, the stronger the brand equity will be among Generation Z. The implications of this study highlight the importance for companies to strengthen brand-based marketing strategies by emphasizing emotional value, enhancing brand exposure, and maintaining consumer loyalty. Such efforts will enable Samsung to sustain its competitive position in the increasingly dynamic smartphone market.

The design of the 3:30 Kopi website poster was carried out as an effort to present an effective and modern promotional medium to support information needs and introduce the café’s digital platform to the wider community. In line with the development of the digital era, local SMEs such as 3:30 Kopi are required to remain competitive by utilizing visual media that is both communicative and appealing. This poster functions not only as an information tool but also as a branding strategy to strengthen the café’s identity in the eyes of consumers, particularly in the Ciledug area and its surroundings. The visual concept of the poster was designed with careful consideration of both aesthetics and function. The use of brown and cream tones symbolizes the warm and natural character of coffee, while also creating a friendly and elegant impression. Typography was chosen with a simple yet bold style to ensure information is easy to understand. The main elements, featuring a mockup of the website displayed on both laptop and mobile devices, emphasize the flexibility and responsiveness of the platform, which can be accessed anytime and anywhere. In addition, the inclusion of a QR code provides a modern solution that facilitates quick and practical interaction between the audience and the website. Cultural-inspired ornaments derived from 3:30 Kopi’s signature menu further reinforce its visual identity while adding aesthetic value. Through this poster design, 3:30 Kopi is expected to increase brand awareness, attract new visitors, and strengthen its image as a café that not only offers coffee but also provides a productive social space suited to the needs of modern society.

 National insight is an important foundation in the character development of Indonesia's young generation, especially in facing the challenges of globalization, digitalization, and changing values ​​among adolescents. This Community Service (PKM) activity aims to strengthen national insight for new students of SMAN 46 Jakarta through a contextual approach relevant to the conditions of today's youth. The contextual approach was chosen because it can help students understand the material by connecting the knowledge learned with their daily experiences, so that the learning process becomes more meaningful, easier to understand, and less abstract (Aminah et al., 2022; Parhan & Sukaenah, 2020). The methods used in this program include interactive counseling, group discussions, and reflections supported by audiovisual media close to students' daily lives, such as short videos, digital illustrations, and case simulations. This activity was held on July 14–16, 2025, as part of the School Environment Introduction Period (MPLS) and was attended by 450 new students in grade X. The results of the activity showed a significant increase in students' understanding of the concept of national insight from a practical and contextual perspective, with a focus on the values ​​of empathy, solidarity, mutual cooperation, anti-bullying, and positive creativity. Furthermore, this program succeeded in changing the paradigm of students from an understanding of national insight that initially tended to be normative and abstract to being more applicable in everyday life. This proves that strengthening national insight through a contextual approach can be an effective strategy in forming a young generation that is characterful, adaptive, and has social awareness.

Community Service Program (KKN) is a form of student community service by directly applying scientific knowledge in the field. The 2025 Unimed KKN was conducted in Durin Simbelang Village, Pancur Batu District, Deli Serdang Regency, with the aim of empowering local potential and improving the quality of education, social, and environmental aspects of the village. This research used a qualitative descriptive approach with participatory methods, in which students actively engaged with the community in each program. Data were collected through observation, interviews, documentation, and direct participation, then analyzed descriptively through the stages of reduction, presentation, and conclusion. Research findings indicate that the Community Service Program (KKN) has had a significant impact in various aspects. In the economic sector, the downstreaming and marketing of processed starfruit products has successfully improved residents' skills in processing harvested produce into value-added products. In the educational sector, activities such as "Ceria Calistung Ceria," "Si Cerdik Math," "English Fun Club," "Savings for Small Change," "Education for the Creative Economy," and "Wisdom Digital Literacy" have proven effective in improving academic skills, creativity, and positive character traits among the younger generation. In the social and environmental aspects, the "gotong royong" (mutual cooperation) program, rhythmic gymnastics, educational trash signage, volleyball court construction, gate decoration, and 17th August competitions have strengthened social cohesion, raised awareness of healthy living, and increased concern for environmental cleanliness.

This study aims to describe the lifestyle and potential participation of financial institution pension funds (DPLK) among young workers in Jakarta. The study respondents included 42 young workers with various occupational backgrounds and income levels. The results showed that 46% of young workers have a low-cost lifestyle, so they stated that preparing for retirement funds early is important. Furthermore, 46% of respondents have the ability to save in DPLK with monthly contributions between Rp100,000–Rp300,000, 28% can contribute more than Rp300,000, while 26% can only set aside less than Rp100,000 per month. This level of awareness shows variations in financial readiness influenced by several factors. First, a still dominant consumptive lifestyle causes some young workers to delay retirement planning. Second, low financial literacy regarding pension funds makes them less aware of the benefits and urgency of DPLK participation. Third, the perception that retirement is still far away encourages delays, thus reducing commitment to active participation. To increase young worker participation, several strategies can be adopted, including relevant and contextual pension fund education, providing digital platforms that facilitate access, implementing incentive systems to attract interest, and positioning Pension Funds (DPLK) as part of a modern lifestyle. Furthermore, innovative ultra-micro DPLK products can reach workers with limited financial resources. If these strategic steps are implemented consistently, young worker participation in DPLK has the potential to increase significantly. Thus, pension funds in Indonesia can enter a "dawn" era marked by early awareness, rather than being seen as a "twilight era" relevant only near retirement age.

This community service program was designed to empower the women’s group PKK RT 01 RW 08 in Tembalang, Semarang, through education and innovation in processing used cooking oil into eco-friendly floor cleaner. Household cooking oil waste, commonly known as “jelantah,” is often discarded and contributes to environmental pollution, while in fact it can be reused as a valuable resource. The program aimed not only to provide technical skills but also to increase environmental awareness and promote sustainable household practices. The implementation took place over three months (June–August 2025) using a participatory approach that included socialization, training, mentoring, and evaluation. During the activities, participants were introduced to the principles of green chemistry, practiced step-by-step floor cleaner production, and learned packaging and digital marketing techniques. As a result, the group successfully produced 65 bottles of “Lely Eco Floor” cleaner (260% of the initial target), distributed them for household use, and established an environmental movement group named “Lely Bersih Lestari.” Pre- and post-test scores indicated significant improvement in participants’ knowledge and skills. The program brought multiple impacts: reducing oil waste pollution, enhancing social cohesion, and opening opportunities for micro-scale entrepreneurship. Overall, this activity demonstrates how simple technology and community engagement can support sustainable development and women’s empowerment at the grassroots level.

Community Service (KKN) is a means of implementing the Tri Dharma of Higher Education (Tri Dharma) in the aspect of community service. This article describes the implementation of KKN Group 17 of Universitas PGRI Sumenep in 2025, located in Poreh Village, Lenteng District, Sumenep Regency. The program lasted one month (July 23–August 23, 2025) and employed a participatory approach. The program included six main programs (village logo creation, MSME product digitalization, August 17th competition, parenting outreach, ecobricks, coloring competition) and four supporting programs (community service, healthy exercise, cheerful Quranic study group, and study mentoring). The implementation method consisted of initial observation, village deliberation-based planning, program implementation with active community involvement, and joint evaluation. Results indicated increased environmental awareness, the formation of a village visual identity, the development of MSME digital literacy, increased community participation, and increased motivation for learning among children. Issues that emerged included low community participation, limited facilities, and program sustainability. Solutions are sought through cultural approaches, program adaptations, and the formation of community mobilization groups. This article emphasizes that KKN plays a strategic role in community empowerment when implemented contextually, adaptively, and sustainably.

This Community Service Program (PKM) was implemented at UMKM Wedang Rempah 3 Putri Sukoharjo with the aim of enhancing competitiveness through the application of e-prospek, strengthening digital marketing, and product diversification into ready-to-drink (RTD) beverages. The program employed mentoring, training, and hands-on practice, engaging UMKM actors actively from the planning stage to implementation. The results show that the use of the e-prospek application successfully expanded market access, digital marketing improved promotional effectiveness, and RTD product diversification attracted modern consumers who value practicality and health benefits. Beyond the economic impact of increased sales, the program fostered digital awareness, local leadership, and community independence. Theoretically, these findings reinforce the literature on the significance of digital transformation and product innovation in community-based MSME empowerment. This program is recommended for sustainable development through enhanced digital literacy, stronger local branding, and multi-stakeholder collaboration to establish an adaptive, innovative, and competitive MSME empowerment model.

Tourism plays a crucial role in increasing community participation while providing positive impacts on the economy, culture, and environment. This study aims to analyze the tourism development potential of Situ Cilangla in Raksasari Village, Taraju District, Tasikmalaya Regency. The qualitative method used was a SWOT analysis approach through interviews with managers, visitors, and the surrounding community. The results of the study indicate strengths in the form of scarcity of tourist attractions and free entry. Weaknesses include low visitor interest, suboptimal digital marketing, and limited land. Opportunities lie in the availability of good accommodation and services, while threats include the lack of tourist attractions and the existence of certain myths or beliefs. These findings can be used as a reference in formulating development strategies to increase the interest and awareness of Situ Cilangla among the public.

The Community Service Program (KKN) is a tangible form of student service to the community through the application of knowledge in the field. Nagacipta Village, Serang Baru Subdistrict, Bekasi Regency, was chosen as the location for the KKN because it has considerable potential for community economic development, particularly through the Micro, Small, and Medium Enterprises (MSME) sector, and faces various challenges in the fields of education, social affairs, and culture. The objectives of this activity are to empower the community through education in schools, MSME assistance, and increased social awareness in order to support sustainable village development. The implementation method used is a qualitative descriptive approach with a participatory element (Participatory Action Research/PAR). The stages involved observation, interviews, group discussions with village officials, youth, and the community, work program preparation, implementation, and evaluation. The main programs implemented included anti-bullying and hygiene education in schools, simple digital marketing training for MSMEs, environmental health education, and support for community social and cultural activities. The results showed an increase in students' awareness of hygiene and mutual respect, the development of MSME actors' knowledge of digital promotion through social media, and increased community participation in social and cultural activities. Documentation of the activities also showed the active involvement of the community and the support of village officials. In conclusion, the KKN program in Nagacipta Village made a positive contribution to community empowerment and MSME development. This program is expected to be the first step in strengthening the village's economic independence and improving the quality of human resources. Recommendations are given for similar programs to continue with ongoing support from the village government, educational institutions, and the next KKN period.

This community service activity was carried out in Sladi Village with the goal of improving the digital literacy of village officials through the utilization of Artificial Intelligence (AI) plugins in Microsoft Word and Excel. The main issue faced by the village officials was their limited ability to use digital technology, which resulted in administrative tasks being carried out manually and inefficiently. Therefore, this digital literacy training aimed to enhance the skills of village officials in utilizing digital tools, especially AI, to support their administrative work. The method used in this activity was Participatory Action Research (PAR), which involved the stages of diagnosing, action planning, action taking, evaluating, and specifying learning. Evaluation of the activity was conducted using Likert scale questionnaires and open-ended questions to collect feedback from participants regarding their understanding and responses to the training provided. Data analysis was carried out using SPSS to calculate the mean, standard deviation, and qualitative findings from the open-ended questions. The evaluation results showed that the benefits of the activity (mean = 4.2) and the intention to implement AI (mean = 4.2) received the highest scores, indicating that the participants found the training highly beneficial and were motivated to apply AI in their daily tasks. On the other hand, the understanding of AI in Excel (mean = 3.7) and the assessment of the material (mean = 3.7) showed that further in-depth learning was needed to improve participants' comprehension and skills. Overall, the activity successfully improved the skills of village officials and raised collective awareness to transition towards a more efficient and adaptive digital village administration. This training is expected to positively contribute to the digital transformation in the village.

This study aims to analyze the implementation of health education as an integrated marketing strategy for probiotic products through social media at PT Yakult Indonesia Persada. Health education is increasingly recognized as a strategic approach in value-based marketing, where companies offer not only products but also knowledge and added value for consumer well-being. The research employed a qualitative descriptive method using field observation, interviews with marketing staff, and a literature review of related studies. The findings indicate that PT Yakult Indonesia Persada successfully incorporates health education into its marketing activities through the Yakult Lady program, school visits, health seminars, factory tours, and interactive digital content on social media platforms. These strategies have proven effective in raising consumer awareness of digestive health, strengthening brand image, and maintaining customer loyalty. The study highlights the crucial role of social media integration in reaching younger demographics, fostering engagement, and amplifying educational messages. The consistent delivery of educational content, supported by visual storytelling and personalized approaches, has contributed significantly to Yakult’s sustainable growth in the Indonesian probiotic market. Theoretically, this study enriches the discourse on digital marketing and health communication, while practically, it offers insights for companies seeking to align promotional strategies with consumer education and public health improvement.

Hyper Text Markup Language (HTML) is a markup language used to structure and format text documents through the use of tags that control the appearance of content on web pages. HTML defines various document elements such as headings, paragraphs, images, and lists, which form the basic structure of a webpage. JavaScript, on the other hand, serves as a programming language that adds interactivity and dynamics to web pages. While HTML provides the basic framework for website layout, JavaScript enhances functionality with features that cannot be achieved through HTML alone, such as dynamically manipulating elements and responding to user interactions. Together, these two languages form the core foundation for web development. This program aims to equip students of SMAN 58 with the skills to practice using HTML tags, understand the basics of JavaScript programming, and develop interactive web pages through online simulations. The training will be conducted in stages, beginning with the submission of a proposal to the school and followed by the scheduled training in June 2024. Students will use the One Compiler platform for real-time practice, allowing them to write and execute HTML and JavaScript code directly in the browser. The training will be conducted interactively, introducing the fundamental concepts of HTML and JavaScript, along with demonstrations showing how to create dynamic websites. In the final phase, students will take a quiz designed to assess their understanding of the material and their ability to apply the knowledge gained. Through this program, it is expected that students will master the basic skills of website creation and have the ability to independently develop their own interactive web projects. Additionally, this program aims to enhance students' digital awareness and technical skills in the era of information technology.

The increasing number of coffee shops in the modern era, especially in developing cities such as Cilegon, has triggered increasingly competitive market conditions. Dream Coffee, as a newly established coffee shop, faces challenges in introducing its brand and attracting consumer attention amid the dominance of more established coffee shops. This study aims to examine the marketing communication strategies implemented by Dream Coffee and to identify the factors that support and hinder the process of building brand awareness among its consumers.This research employs a qualitative approach, focusing on gaining an in-depth understanding of the social phenomena occurring at Dream Coffee through descriptive data collection and direct interaction. Data were collected using structured interviews, direct observation, and documentation involving the owner, internal consultant, employees, and customers or consumers.The findings indicate that Dream Coffee utilizes various elements of Integrated Marketing Communication (IMC), including advertising, personal selling, word-of-mouth marketing, sales promotion, and events and experiences. The main supporting factors are consistent and targeted communication, internal team solidarity, and an appealing visual brand identity. Meanwhile, challenges include limited physical facilities and a market reach that has not yet been maximized. Overall, it can be concluded that Dream Coffee successfully implements effective marketing communication strategies not only digitally but also in building brand awareness and creating emotional engagement with consumers.

This study examines the importance of an efficient digital marketing strategy, particularly through Instagram, to increase public understanding of sports and recreation facility brands like Pondok Cabe Golf, especially amidst increasingly fierce competition in the digital world. The purpose of this study is to evaluate the digital marketing strategy implemented by Pondok Cabe Golf on Instagram to increase brand recognition among the wider public. A descriptive qualitative approach was used, with data collected through in-depth interviews with internal marketing and public relations teams, as well as external followers. Additionally, focus group discussions, observations, and non-participant documentation collection were conducted to supplement the analysis. The results reveal that Pondok Cabe Golf has successfully implemented a digital marketing strategy that aligns with the Marketing 4.0 concept and the 5A customer journey (Aware, Appeal, Ask, Act, Advocate). This strategy involves the use of consistent visual content, engaging user interactions, and focused promotions, which have significantly increased brand awareness and built positive relationships with the audience. The findings highlight the effectiveness of Instagram as a platform for building brand recognition and community engagement. This research offers valuable insights and practical recommendations for improving digital marketing efforts in the recreation sector, particularly for businesses looking to enhance their presence in the competitive digital landscape.

PayLater services are becoming increasingly popular among the public, offering convenience and flexibility in meeting daily needs and lifestyle demands. However, uncontrolled use has the potential to cause financial problems that significantly impact both mental and physical health. This community service activity aims to increase the understanding of community leaders regarding healthy financial management and the health risks that may arise from a PayLater-based consumer lifestyle. The outreach program was conducted by KKM students from Bina Bangsa University Group 22 in Banjar Negara Village, Ciwandan District, Cilegon City, with 30 participants consisting of local RT and RW heads. Methods used included interactive lectures, discussions, and question-and-answer sessions that encouraged active participation and contextual sharing of experiences. The results of the activity showed an increase in participants’ awareness of the importance of financial literacy as an integral part of maintaining overall quality of life. Participants recognized that financial health is closely related to mental well-being, as excessive financial pressure can trigger stress, anxiety, and even chronic illnesses. The program also emphasized practical strategies such as budgeting, distinguishing needs from wants, and limiting PayLater use to essential needs only. It is expected that RT and RW heads who have participated can act as educational agents in their communities, spreading financial literacy and awareness of health risks. In the future, similar programs need to be expanded to other community groups, supported by digital media and cross-sector collaboration to create a financially independent and physically and mentally healthy society.