Publication Search

70,857 articles from 624 journals · 1,760 citations tracked

Showing 3201-3220 of 3,449

Analytics

Rona Octavia Mawaddah; Yanda Bara Kusuma

Jurnal Masyarakat Mengabdi Nusantara 2023 STIPAS Tahasak Danum Pambelum Keuskupan Palangkaraya

In the entrepreneurship program, students focus on entrepreneurship or MSMEs where KKNT activities take place. The goals set by students in this service are that the community can develop their business in a more modern, efficient and inclusive way, giving students experience of integration with the environment, serving the community directly, finding various issues and learning to deal with problems faced by the community. The method of implementing community service activities is a qualitative approach with the type of observation, and distributing pamphlets through social media. Bazaar as a marketing channel and product marketing tool introduces consumers to MSME partners. This was achieved through the collaboration of KKN-T students and MSME partners in holding bazaars. This time, in holding the bazaar, MSME players who attend must be able to attract their own consumers. Of course KKN-T students also help market MSME products. The bazaar event is also expected to increase the creativity of students and MSME actors in marketing their products. By holding the Ramadhan Bazaar in Laweyan village, it can increase the income of MSME players and expand the existing market share. In addition, MSME actors have started to create social media accounts and promote their products and are willing to create NIBs to make business easier. About 90% of MSME partners are satisfied with holding the Ramadhan bazaar and find it helpful. This proves that the cooperation of the committee with the existence of a bazaar in Laweyan village helps as well as prospers the goals of the Thematic KKN entrepreneurship scheme.

Ayu Lestari; Dea Putri; Rizky Anugrah Pardosi; Gusmaneli Gusmaneli

Journal of Creative Student Research 2023 Pusat Riset dan Inovasi Nasional

With the development of times and technology, humans have created tools that make it easier for humans to communicate with each other, including gadgets. Gadgets are one of the technologies that humans really need to communicate with other people. All technology has negative and positive impacts, in this case the role of parents greatly determines the impact that gadget technology has on a child's personality or morals. Children's dependence on playing gadgets cannot be separated from the role of both parents. In this modern era, parents should be smarter in introducing technology to their children. This study aims to analyze the influence that gadgets have on children's personality or morals and how parents deal with this rapidly increasing technology. The research method used is observation, documentation and interviews. Theoretically, this research is expected to add to the repertoire of social science and technology, especially sociology in the family.

Anisha Dian Iswahyuni; Aji Kusumastuti Hendrawan

Ocean Engineering : Jurnal Ilmu Teknik dan Teknologi Maritim 2023 Fakultas Teknik Universitas Maritim AMNI Semarang

Pesanggrahan Village, Kesugihan District, is one of the innovation villages launched by the Cilacap district government in 2022. The Kesugihan area has potential local food sources that have the potential to be developed by the community. Nuri Snack is one of the business actors engaged in food processing in the form of various chips in the form of cassava, taro and banana chips. Marketing that has been carried out at this time is selling to markets and serving purchases at home, there has been no innovation in expanding marketing to modern shops and online shops. The aims of this study were 1) to design informative packaging labels in accordance with labeling standards and 2) to develop packaging designs according to the wishes of consumers using the kansei engineering method. The method used is the kansei engineering method which translates consumer feelings into design specifications. Implementation The results of this study are in the form of label and packaging design concepts, design actors include uniqueness, product identity colors, complete product information, complete packaging information, neat, protected products, easy to carry, easy to store, have licensing and attractive designs, and the proposed packaging uses white standing pouch window doff 500z packaging with size 14cm x 23cm and chromo sticker as packaging label design. Conclusion The proposed label design already has permits and has an elegant design and is made of standing pouch plastic with a ziplock.  

Asep Soegiarto; Abdul Kholik

Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat 2023 Asosiasi Riset Ilmu Pendidikan Indonesia

In this article, we are introducing a new community engagement initiative that aims to train vocational school teachers in creating impactful learning podcasts. The goal of this training is to equip educators with the necessary skills to develop dynamic audio content that combines visual and textual elements, resulting in interactive learning experiences. Throughout the program, participants will explore scriptwriting, recording techniques, and post-production editing, all while learning how to effectively integrate multimedia components to enhance student engagement and comprehension. By offering practical exercises and expert feedback, this initiative empowers educators to adapt their teaching methods to the digital age, ultimately enhancing the quality of vocational education. This training bridges the gap between traditional teaching methods and modern learning preferences, and promotes an enriched educational environment while nurturing the growth of educators as innovative pedagogical influencers.

Annisa Kurniawan; Loisa Eunike Lude; Muhammad Tapus Revaldo; Roziana Febrianita

Jurnal Pengabdian Kepada Masyarakat 2023 Sekolah Tinggi Pastoral Kateketik Santo Fransiskus Assisi

Product marketing through social media and e-commerce is one of the most effective ways to expand market reach in this digital age. In fact, in this era of increasingly sophisticated technology, it opens up great opportunities for Micro, Small and Medium Enterprises (MSMEs) actors to be able to market their products outside the city, to abroad. However, there are many MSMEs who do not understand how to use social media and e-commerce to increase their sales. This happened to several MSMEs in RW XI Semolowaru Indah II, where they had quality products but did not understand modern ways to market these products. By looking at this case, the author held digital marketing training and assistance for MSMEs at RW XW Semolowaru Indah II. This method is done in two ways, namely: 1) Digital marketing training by bringing in resource persons. 2) Door to door digital marketing assistance. The result of this training and mentoring is that MSMEs actors already have a personal Instagram, and also some want to register for e-commerce, and they also understand how to market products through social media.

Immanuel Frizth R; Achmad Hidir

Harmoni: Jurnal Ilmu Komunikasi dan Sosial 2023 International Forum of Researchers and Lecturers

Pekanbaru is one of the rapidly growing urban areas in the modernization era. The shift in lifestyle in the modernization era does not only affect women but also men's lifestyles. Some of the lifestyles of men that have changed in the current era of modernization are the way they look fashionable, smell good, clean, which is usually only owned by women. Men with this lifestyle are known as Metrosexuals. This research was conducted at a beauty clinic in Pekanbaru. The purpose of this research is to find out the metrosexual lifestyle from the frontstage and backstage sides. There were 5 subjects in this study, namely men who did facial treatments. The author uses accidental sampling method. Data instruments are observation, in-depth interviews and documentation. From the results of this study it can be concluded that the lifestyle of metrosexuals varies according to their preferences in using time and their preferences.

Vivi Nila Sari; Utari Amalia Putri; Julia Rahmi; Olvia Safira; Suci Indah Sari +1 more

Jurnal Pengabdian Masyarakat Sains dan Teknologi 2023 Fakultas Teknik Universitas Cenderawasih

MSMEs Oma Cafe Rahmah is a micro, small and medium business engaged in the culinary field, located in Padang Lubuk Begalung.  This cafe offers a wide range of traditional and innovative dishes with regional flavours, which has made it a popular culinary destination in the area.  MSMEs Oma Cafe Rahmah implements a strategy that focuses on the quality and authenticity of the dishes served.  They use fresh, high-quality local ingredients and combine traditional recipes with a modern twist to create interesting and delicious menus.  This reflects their commitment to preserving the region's culinary heritage, while providing a unique culinary experience for customers.  In addition, MSMEs Oma Cafe Rahmah also prioritizes friendly and professional service.  They pay special attention to customer needs and preferences, creating a warm and comfortable atmosphere in the cafe.  This has built a strong relationship between MSMEs Oma Cafe Rahmah and its customers, which contributes to the success and sustainability of this business.  In the context of the local economy, the existence of MSMEs Oma Cafe Rahmah has had a significant positive impact.  This venture creates jobs for local people and in collaboration with local farmers and suppliers, boosts economic growth in the area.  Through innovation in the culinary field, MSMEs Oma Cafe Rahmah has proven that micro, small and medium enterprises can play an important role in the development of the local economy.  Their success shows that with a commitment to quality, authenticity, and good service, MSMEs can build a strong and sustainable reputation in the culinary industry.

Muhammad Furqon; Kerwanto Kerwanto; Muh. Adlan Nawawi

Student Scientific Creativity Journal 2023 Pusat Riset dan Inovasi Nasional

Women are often identified with a beauty, as is the case in the selection of the language style of the Qur'an. The diction used by the Qur'an in visualizing women, starting from their creation, association with an angel, as well as the description of their physical characteristics show how noble and honorable they are. The glory of the woman is a symbol of liberation from dehumanization and discrimination against women in jahiliyah and a form of human equality in the eyes of Allah Swt. The purpose of this study was to determine the concept of text interpretation in comprehensively interpreting women and to know the comparison of the formulation of classical interpretation and modern interpretation of the existence of women in the Qur'an and to know what the formulation of intertextuality of the verses visualizing women. The method in this study uses library research that focuses on library data, which are primary sources to classical commentaries and works of Nasr Hamid Abu Zayd as one of the figures of "hermeneutics of liberation" and other secondary sources. The results of this study concluded related agrumen Nashr Hamid Abu Zayd regarding the Qur'an is a cultural product, the author is more inclined to the opinion of Quraish Shihab, that the Qur'an is kalâmullah, not a creature. The concept of interpretation of the text of Nasr Hamid Abu Zayd in reading the verses visualizing women in the Qur'an is to do a more in-depth reading by prioritizing objectivity and considering the historical and socio-cultural facts from which the text of the Qur'an was revealed. This study has implications in reconstructing the pattern of inheritance relay understandings of women in the verses visualization of women who tend to the interpretation and understanding of patriarchal bias.

Herlangga Turna Cahyantoro

Jurnal Pengabdian Masyarakat Indonesia Sejahtera 2023 STAI YPIQ BAUBAU, SULAWESI TENGGARA

Digital marketing is a marketing concept that is widely used in this modern era. Many manufacturers choose to use digital marketing in their marketing process because marketing goods through digital media saves energy and costs. In the process of digital marketing or digital marketing, a high creative process is needed because digital marketing requires producers to make content as attractive as possible for consumers to see and be interested in the products offered. In this case we examine how useful the application of digital marketing is in the marketing process of Bamboo MSMEs located in the Kepanjen Kidul Village, Kepanjen Kidul District, Blitar City. The method used is descriptive method with a qualitative approach. The descriptive method is used to describe the efforts of UMKM Bambu "Arunika Art" in developing their marketing with digital marketing. Meanwhile, a qualitative approach is used to explain the process of implementing digital marketing in line with the development of its business. The mentoring work program carried out for bamboo MSMEs is to utilize digital marketing, carry out digital content creation. Through a strong brand identity and an effective digital marketing strategy, bamboo MSMEs in the Kepanjen Kidul Village can experience significant empowerment.

Andrew Baihaqi Firdaus; Mei Retno Adiwaty

Jurnal Pengabdian Masyarakat Nusantara (Pengabmas Nusantara) 2023 Universitas Muhammadiyah Manado

In this modern era dominated by rapid economic and financial changes, it is important for individuals to have a good understanding of investing and take an active role in managing their finances. Investment is an activity or act of buying or placing funds or assets into financial instruments or other assets with the aim of obtaining the expected return or yield in the future. Investing generally involves risk evaluation, market analysis and decision making based on a deep understanding of the investment instrument and long-term financial goals. With increased investment awareness, individuals can optimize their financial potential, manage risk effectively, and achieve long-term financial goals. As a result, it is hoped that this outreach will encourage the people of Spazio to become more investment literate, making them better prepared to face the challenges and opportunities in today's financial world  

Mesi Suharni Banurea; Muhammad Irwan Padli Nasution

JURNAL ILMIAH SAINS TEKNOLOGI DAN INFORMASI (JITI) 2023 CV. ALIM'SPUBLISHING

Pengelolaan data bisnis merupakan hal yang sangat penting bagi perusahaan, khususnya dalam era digital yang semakin berkembang. Dalam mengelola data bisnis, teknologi database menjadi salah satu pilihan yang paling efektif. Teknologi database memungkinkan perusahaan untuk menyimpan, mengelola, dan memproses data secara terstruktur dan efisien. Artikel jurnal ini bertujuan untuk menjelaskan konsep dasar tentang teknologi database, manfaat yang didapat dari penggunaan teknologi database dalam pengelolaan data bisnis, serta tantangan dan solusi yang terkait dengan penggunaan teknologi database.Pengelolaan data bisnis menjadi aspek yang sangat penting dalam operasi perusahaan modern. Dalam era digital ini, teknologi database telah menjadi landasan utama dalam menyimpan, mengelola, dan memanipulasi data bisnis. Jurnal ini bertujuan untuk menyajikan tinjauan tentang penerapan teknologi database dalam pengelolaan data bisnis.Pertama, jurnal ini akan membahas tentang konsep dasar teknologi database, termasuk jenis-jenis database, seperti database relasional, database berorientasi objek, dan database NoSQL. Penjelasan tentang struktur dan fungsionalitas masing-masing jenis database akan disajikan untuk memberikan pemahaman yang komprehensif.Selanjutnya, jurnal ini akan menggambarkan manfaat penerapan teknologi database dalam pengelolaan data bisnis. Dengan menggunakan teknologi database, perusahaan dapat menyimpan dan mengelola data bisnis mereka dengan lebih efisien, memfasilitasi akses cepat dan mudah terhadap informasi yang relevan, serta meningkatkan integritas dan keamanan data.Selain itu, jurnal ini akan membahas berbagai fitur dan kemampuan teknologi database yang mendukung pengelolaan data bisnis, seperti pemrosesan transaksi, analisis data, penggalian data (data mining), dan integrasi dengan aplikasi bisnis lainnya.Selanjutnya, akan dipaparkan beberapa contoh nyata tentang penerapan teknologi database dalam pengelolaan data bisnis. Contoh-contoh ini akan melibatkan implementasi sistem manajemen basis data (Database Management System/DBMS) khusus, serta penggunaan bahasa SQL (Structured Query Language) untuk mengambil dan memanipulasi data bisnis.Selanjutnya, jurnal ini akan membahas tantangan dan tantangan yang mungkin muncul dalam penerapan teknologi database dalam pengelolaan data bisnis, seperti keamanan data, skalabilitas, dan konsistensi data. Solusi dan strategi untuk mengatasi tantangan ini juga akan dibahas.Terakhir, jurnal ini akan memberikan kesimpulan dan memberikan pandangan ke depan tentang peran teknologi database dalam pengelolaan data bisnis. Diharapkan bahwa jurnal ini akan memberikan wawasan yang berguna bagi para profesional, peneliti, dan praktisi yang tertarik dalam menerapkan teknologi database dalam konteks pengelolaan data bisnis.

Mesi Suharni Banurea; Muhammad Irwan Padli Nasution

JURNAL ILMIAH SAINS TEKNOLOGI DAN INFORMASI (JITI) 2023 CV. ALIM'SPUBLISHING

Pengelolaan data bisnis merupakan hal yang sangat penting bagi perusahaan, khususnya dalam era digital yang semakin berkembang. Dalam mengelola data bisnis, teknologi database menjadi salah satu pilihan yang paling efektif. Teknologi database memungkinkan perusahaan untuk menyimpan, mengelola, dan memproses data secara terstruktur dan efisien. Artikel jurnal ini bertujuan untuk menjelaskan konsep dasar tentang teknologi database, manfaat yang didapat dari penggunaan teknologi database dalam pengelolaan data bisnis, serta tantangan dan solusi yang terkait dengan penggunaan teknologi database.Pengelolaan data bisnis menjadi aspek yang sangat penting dalam operasi perusahaan modern. Dalam era digital ini, teknologi database telah menjadi landasan utama dalam menyimpan, mengelola, dan memanipulasi data bisnis. Jurnal ini bertujuan untuk menyajikan tinjauan tentang penerapan teknologi database dalam pengelolaan data bisnis.Pertama, jurnal ini akan membahas tentang konsep dasar teknologi database, termasuk jenis-jenis database, seperti database relasional, database berorientasi objek, dan database NoSQL. Penjelasan tentang struktur dan fungsionalitas masing-masing jenis database akan disajikan untuk memberikan pemahaman yang komprehensif.Selanjutnya, jurnal ini akan menggambarkan manfaat penerapan teknologi database dalam pengelolaan data bisnis. Dengan menggunakan teknologi database, perusahaan dapat menyimpan dan mengelola data bisnis mereka dengan lebih efisien, memfasilitasi akses cepat dan mudah terhadap informasi yang relevan, serta meningkatkan integritas dan keamanan data.Selain itu, jurnal ini akan membahas berbagai fitur dan kemampuan teknologi database yang mendukung pengelolaan data bisnis, seperti pemrosesan transaksi, analisis data, penggalian data (data mining), dan integrasi dengan aplikasi bisnis lainnya.Selanjutnya, akan dipaparkan beberapa contoh nyata tentang penerapan teknologi database dalam pengelolaan data bisnis. Contoh-contoh ini akan melibatkan implementasi sistem manajemen basis data (Database Management System/DBMS) khusus, serta penggunaan bahasa SQL (Structured Query Language) untuk mengambil dan memanipulasi data bisnis.Selanjutnya, jurnal ini akan membahas tantangan dan tantangan yang mungkin muncul dalam penerapan teknologi database dalam pengelolaan data bisnis, seperti keamanan data, skalabilitas, dan konsistensi data. Solusi dan strategi untuk mengatasi tantangan ini juga akan dibahas.Terakhir, jurnal ini akan memberikan kesimpulan dan memberikan pandangan ke depan tentang peran teknologi database dalam pengelolaan data bisnis. Diharapkan bahwa jurnal ini akan memberikan wawasan yang berguna bagi para profesional, peneliti, dan praktisi yang tertarik dalam menerapkan teknologi database dalam konteks pengelolaan data bisnis.

Devi Khoiriyah; Jojok Dwiridotjahjono

Jurnal Pengabdian Masyarakat Indonesia Sejahtera 2023 STAI YPIQ BAUBAU, SULAWESI TENGGARA

Catering "Miss Tote" is one of the MSMEs located in Kepanjen Kidul Village, Kepanjen Kidul District, Blitar City. In today's modern era, the catering business is faced with problems related to technology and digitalization. The implementation of community service aims to optimize product marketing through the use of the Canva application as a branding medium and mentoring the use of Instagram social media to expand customer reach and introduce products to potential customers. The method used is a case study with a qualitative approach, the data obtained from interviews with the owner of the MSMEs Catering "Miss Tote" and observations of marketing that has been done and documentation during the implementation process. The results of the study show that the "Miss Tote" MSMEs has marketing potential that has not been optimized, therefore students contribute to making logos, banners, catalogs and brochures as media branding of the "Miss Tote" MSMEs. Implementing a marketing strategy using Canva can have a positive impact such as building a strong brand image so that it can increase customer trust and become the hallmark of a business.

Nadhifatul Azizah Putri Bachtiar; Kustini Kustini; Ruthyanti Manihuruk; Sukma Alexander Putri

Jurnal Pengabdian Masyarakat Indonesia Sejahtera 2023 STAI YPIQ BAUBAU, SULAWESI TENGGARA

Micro, Small and Medium Enterprises (MSMEs) which are active in the world of handicrafts in the Sentul Village area are one of the community service partners. Through changes in the 4.0 revolution which is accompanied by changes in digitalization through the development of technology and information. Adaptation of changes to MSMEs is also needed in the modernization of digitalization by implementing various innovations. The existence of innovation from various technologies and information is what helps MSMEs to keep moving in increasing consumers, namely with digital marketing. The method used in community service activities in the Sentul sub-district is a qualitative approach as well as the socialization and implementation of MSMEs assistance. The results of this activity are services in creating business accounts on digital media such as Instagram, Tiktok, shopee accounts, with optimal management of digital media, as well as making product photos.

Risydah Fadilah; Tiara Putri Mahisani; Wahyuni Dazura

Jurnal Motivasi Pendidikan dan Bahasa 2023 International Forum of Researchers and Lecturers

This article aims to find out and describe the relationship between Islamic psychology and the handling of emotional stress and the involvement of grandmother's parenting. The methods used in this study were literature study, observation, and interviews to find out about the relationship between Islamic psychology and emotional stress management. Islamic psychology is a field of study that combines Islamic principles and teachings with modern psychological principles to understand human behavior and offers a holistic approach in understanding and treating psychological problems. Emotional distress, or emotional stress, is a state of emotional imbalance that occurs when individuals encounter emotionally challenging situations or events. Parenting that is not good will make the child become a closed person and lack confidence. This article was written with the aim of conveying information to the reader, so that it can be used as a reference to increase the reader's knowledge, and can have an academic impact on the writer. This article contains the relationship between Islamic psychology and dealing with emotional stress and the involvement of grandmothers in parenting.

Aulia Nida’ul Husna; Nur Rochmah Yulianita; Endang Iryanti

jurnal ABDIMAS Indonesia 2023 STIKes Ibnu Sina Ajibarang

The MBKM Thematic Real Work Lecture (KKNT) organized by the East Java "Veteran" National Development University is a form of education by providing learning experiences for students to live in the community outside the campus, which directly together with the community identify potential and handle problems so that they are expected to be able to develop village/regional potential and concoct solutions to existing problems in the village. After observing Micro, Small and Medium Enterprises (MSMEs) in the District of Bareng, most of the Micro, Small and Medium Enterprises (MSMEs) do not have brand names on their products. This is a challenge for MBKM Thematic Real Work Lectures (KKNT) how to make Micro, Small and Medium Enterprises (MSMEs) in Bareng District have a brand on their products. The introduction of this product brand is useful for the progress of Micro, Small and Medium Enterprises (MSMEs) in the Bareng District in a modern way so that they are not left behind by other cities. With a work program that organizes branding and digital marketing in Bareng District, it can help Micro, Small and Medium Enterprises (MSMEs) to expand marketing, provide logos, packaging, and can assist in creating social media and e-commerce.

Arifatur Rahma Putri; Muhamad Arlyen Sahdan; Sita Nadifatul Ilmi; Adistia Nurul Aini; Ida Syamsu Roidah

Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia (JPPMI) 2023 Sekolah Tinggi Ilmu Administrasi Yappi Makassar

Increasing population density is now affecting all aspects. Spatial planning that is not conducive affects the level of community welfare. Reduced land makes people unable to grow crops to the fullest. Modern agriculture can be implemented in a simple way, namely starting from the family environment by utilizing narrow land or through the use of land that is not large. Utilization of land that is not large is by using a verticultural cropping system which can overcome the narrowness of the land. The activities carried out were at KWT Dewi Sartika, to be precise, in the Sentul Village, Blitar City. The activities carried out are counseling and mentoring regarding the incorporation and application of verticultural methods in dealing with less extensive land. The implementation of this activity aims to educate the public regarding the use of narrow land for conventional, organic and commercial farming. This activities also aims to update the vertical system that has been carried out by the community.

Sugeng Purwanto; Muhammad Tapus Revaldo

jurnal ABDIMAS Indonesia 2023 STIKes Ibnu Sina Ajibarang

Pemasaran produk melalui sosial media dan e-commerce menjadi salah satu cara yang paling efektif untuk memperluas jangkauan pasar di zaman digital ini. Faktanya, di era teknologi yang semakin canggih ini membuka kesempatan besar bagi para pelaku Usaha Mikro, Kecil dan Menengah (UMKM) untuk bisa memasarkan produknya hingga ke luar kota, hingga ke luar negeri. Namun, ada banyak UMKM yang belum mengerti bagaimana cara menggunakan sosial media dan e-commerce untuk meningkatkan penjualan mereka. Hal ini terjadi pada beberapa UMKM yang berada di RW XI Semolowaru Indah II, dimana mereka memiliki produk yang berkualitas namun tidak mengerti bagaimana cara yang modern untuk memasarkan produk-produk tersebut. Dengan melihat kasus ini, maka penulis mengadakan pelatihan dan pendampingan digital marketing untuk para UMKM di RW XW Semolowaru Indah II. Metode ini dilakukan dengan dua cara yaitu : 1) Pelatihan digital marketing dengan mendatangkan narasumber. 2) Pendampingan door to door digital marketing. Hasil dari pelatihan dan pendampingan ini adalah para pelaku UMKM sudah memiliki instagram pribadi, dan juga beberapa mau untuk mendaftar ke e-commerce, dan mereka juga sudah mengerti tentang bagaimana untuk memasarkan produk melalui sosial media tersebut.  

Erika Aprillia Renata; Savi Nadine Assalma Alhamdany; Ika Sari Tondang

Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia (JPPMI) 2023 Sekolah Tinggi Ilmu Administrasi Yappi Makassar

This research was conducted by involving the active participation of the Rungkut Kidul community. Through activities to introduce simple hydroponic concepts, communities are empowered to develop sustainable farming skills. The community is given knowledge about the basic principles of hydroponics, nutrient management, selecting suitable plants, and proper irrigation  techniques. The  results  showed  that  community  empowerment  through  simple hydroponics had a positive impact on the Rungkut Kidul community. Communities are able to independently implement simple hydroponic methods, increase crop production with better yields, and reduce dependence on environmental factors such as rainfall and poor soil quality. In addition, empowerment through simple hydroponics also has a significant socio-economic impact. The Rungkut Kidul community can utilize hydroponic crops for their own consumption needs and as an additional source of income through selling their crops at the local market. This reduces their dependence on external food supplies and boosts the local economy. The introduction of modern agricultural technologies such as simple hydroponics can provide sustainable solutions to increase local food availability, reduce dependence on uncontrollable environmental factors, and improve people's economic well-being.

Alfi Rizka; Yuniningsih Yuniningsih

Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia (JPPMI) 2023 Sekolah Tinggi Ilmu Administrasi Yappi Makassar

MSMEs are seen as a driving force in domestic economic development. However, there are still some problems encountered, namely marketing strategies that are less than optimal and unattractive. Keysha's kitchen is one of them. After observing, the packaging still looks ancient and does not have a label. Thus, it is necessary to provide assistance regarding packaging innovation from Dapur Keysha according to the aesthetic standards of current trends and their uses. The purpose of this activity is to provide knowledge and understanding to MSME actors regarding the urgency of product packaging and increase the added value of the products produced. There are three methods used, namely observation, socialization, and mentoring. At the end of this activity, modern packaging and labeling were obtained. The latest packaging is modified from a standing pouch to a jar packaging which can be made as hampers. Then there is the making of labels that include product types, brands, expiration dates, MSME social media, and other information.