Publication Search

79,575 articles from 739 journals · 2,111 citations tracked

Showing 301-320 of 388

Analytics

Ayu Wandira; Agustina Mutia; Muhamad Subhan

Jurnal Ekonomi dan Keuangan Islam 2023 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Banking is one way to solve problems related to business finance. Banking is a place to provide financing to develop a business that is being worked on. According to the theory, Account Officers have an important impact on determining customers. The formulation of the problem in this study is How is the analysis of the role of the Account Officer in overcoming problematic financing at the BSI KCP Gatot Subroto bank? and How is the performance analysis of the Account Officer in overcoming problematic financing at the BSI KCP Gatot Subroto bank? This study uses a qualitative research method with a type of field study research. Data was collected through interviews, documentation and observation. The results of this study mention the role of the account officer in analyzing and processing financing applications at the BSI KCP Ponorogo bank including managing accounts, managing products, managing financing and managing sales by approaching debtors and the need for review at any time. The performance of the BSI KCP Gatot Subroto bank account officer in preventing problematic financing at the BSI KCP Gatot Subroto bank includes the financing application stage where the account officer gives time to prospective debtors to complete the requirements as a standard selection in financing, the financing proposal stage with reference to the selection of information obtained from existing social, the stage of providing financing facilities which shows that the account officer offers existing facilities based on the features of the selected prospective debtor, the financing stage which reviews the financing facilities by reviewing the financing facilities obtained by the prospective debtor or debtor. The efforts to resolve problematic financing at BSI KCP Gatot Subroto bank are financing restructuring which includes rescheduling.

Pinkan Indriani Daulay; Yahfizham Yahfizham

Jurnal Arjuna : Publikasi Ilmu Pendidikan, Bahasa dan Matematika 2023 Asosiasi Riset Ilmu Pendidikan Indonesia

Algorithms are at the core of computer science and play an important role in computer programming. Programming aims to tell the computer to perform certain functions. Computer instructions provide a set of instructions written in a language that the computer can understand. Programming algorithms consist of various detailed sequential steps aimed at solving various computer programming problems. A computer is an electronic device capable of receiving, processing, storing and creating information. In general, a computer is a machine that is used to perform various tasks, such as data processing, calculations, storing information, and executing predefined programs. Computers are divided into two parts, namely hardware and software which work together to support various types of computers and applications. Some applications of algorithms in computer science learning are data compression algorithms, binary search algorithms, linear search algorithms, repetition algorithms and hashing algorithms. When writing and creating an algorithm, you don't really focus on the programming language, so there are lots of algorithms used in programming. The purpose of this scientific work is to find out how important it is to apply programming algorithms in computer science learning. In order to achieve this goal, a literature study research method was carried out.

Jerry Satriawan; Fadlan Fadlan; Lagat Parroha Patar Siadari; Erniyanti Erniyanti; Soerya Respationo

Technological developments to date have had a rapid impact on all aspects of life, including economic aspects and aspects of government administration; many things have arisen and have had positive impacts, such as ease of access to information and simplification of services by the government. So that technology-based services can be prepared and implemented based on a policy that cannot be separated from the legal theory that binds it. In order to support ease of investment services, the Government has initiated an Online Single Submission (OSS) system since October 2017 as an implementation of Presidential Regulation Number 91 of 2017 concerning the Acceleration of Business Implementation and has conducted concept trials in three locations, namely: Purwakarta, Batam, and Palu. The design of this Information Technology-based system is basically by interconnecting and integrating the existing licensing service system at BKPM/Central PTSP (SPIPISE), a regional PTSP that uses the Ministry of Communication and Information's SiCantik system. In practice, the licensing implemented uses a one-door system, which makes it quicker for investors to process port permits. In this case, BP Batam provides services in the form of Indonesia Batam Online Single Submission or IBOSS. Licensing that previously used manual or conventional methods has switched to an electronic system connected directly to the national system. Port permits are now also handled directly by the BP Batam One-Stop Integrated Services (PTSP) Directorate, which impacts the speedy completion of port permit processing. However, in implementing technology-based services, it is essential to pay attention to regulatory or legal aspects so that implementation remains safe and does not cause material or non-material losses. To safeguard data, the application guarantees that the data recorded by Business Actors is only for Business Licensing services. However, even though there are guarantees or clauses, comprehensive research must still be carried out regarding technology-based services in order to support increased investment, considering that data security is an essential thing in running services.

Lailan Aprina Siregar; Riski Hamdan Saputra; Abdur Rahman Daulay; Abdur Rahman Daulay

Journal Innovation in Education (INOVED) 2023 STIKes Ibnu Sina Ajibarang

The aim of this research is: to determine efforts to increase student learning activity through guided inquiry in science subjects in class V of SD Negeri 0119 Banjar Raja. Learning will be meaningful if learning activities are designed to foster student learning activity. The results of observations in class V of SD Negeri 0119 Banjar Raja show that student learning activity in science subjects is still low. This research aims to increase students' active learning through guided inquiry in science subjects in class V of SD Negeri 0119 Banjar Raja. This type of research is collaborative classroom action research. The subjects in this research were 40 class V students at SD Negeri 0119 Banjar Raja, consisting of 20 male students and 20 female students. This research design uses the Kemmis and Mc Taggart (1988) model. Data collection methods through observation, documentation and interviews. Data analysis techniques were carried out descriptively qualitatively and quantitatively. The research results showed that student learning increased after being given learning actions using the guided inquiry strategy. Students' activeness in answering questions increased after providing feedback from the teacher. Students' activeness in proposing hypotheses increased after guidance from the teacher. Student activity in collecting data is carried out by providing opportunities to make maximum use of learning resources and search for various information in solving problems. Students' active learning in processing data increased after guidance and additional time given by the teacher. Student activity in solving problems increased after giving worksheets to each student. Student learning activity in science learning using guided inquiry in class V of SD Negeri 0119 Banjar Raja increased by 25%, namely in cycle I of 54.17% (13 students) to 79.17% (19 students) and was included in the very high category. The actions in this research were stopped and said to be successful in cycle II because they had reached the success criteria.  

Davit Irawan; Fido Rizki; Yani Kurnia

SABER : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi 2023 STIKes Ibnu Sina Ajibarang

Currently processing counseling guidance data still uses manual methods, that is, every time there is a violation of the rules and regulations committed by students, it will be recorded by the BK (Counseling Guidance) teacher or officer using paper media, because there are so many violations that this school has difficulty in processing it. counseling guidance data and the use of paper as a medium for recording violations is no longer relevant, and also the less effective function of parental summons letters which are rarely delivered by students who violate school rules, the aim of this research is to build a monitoring system for counseling guidance in SMPN Selangit is based on mobile web to make it easier for the school to process student violation data, the system development method used in this research is waterfall, waterfall is a method that provides systematic and sequential approaches for software developers such as requirements specifications, software design implementation , trials, and so on, the implication of this research is that the existence of this counseling guidance information system can make it easier for the school to process counseling guidance data and make it easier for parents to monitor their children at Selangit Middle School.

Lilik Sigit Wibisono; Purna Luberto; Fitratun Najizah; Syurrahmi Syurrahmi; Ni Kadek Krisna Dwi Patrisia +6 more

Jurnal ilmu Kesehatan Umum 2023 Asosiasi Riset Ilmu Kesehatan Indonesia

Stroke is a disease that is the third leading cause of death in the world after heart disease and cancer. Stroke is also the world's leading cause of serious and permanent disability. In the world stroke attacks occur in more than 15 million people each year. Of these 15 million people, 5 million die, and others survive, but experience permanent disability and live dependent on family and society, and a small percentage of people recover as before the stroke (WHO, 2010) to prevent the risk of excessive falls, physiotherapy has a way to prevent it through the Fukuda TEST. This study used a mix-method research design. The participants in this study were parties related to the problem of fall risk prevention, including the community around Tugurejo Semarang Hospital, local government, health cadres and community leaders. Qualitative data collection techniques used structured interview guides and observation and quantitative data in the form of Fukuda Test measurements on the community and IFI members who were present. After the data was obtained, FGD (Focus Group Discussion) was conducted with local government, health cadres and community leaders with the aim of validating the data that had been obtained. A total of 62 patients with unilateral BPPV were included in our study (35 female/27 male). The mean age was 45.3 years (range 23-67 years). Of these patients 51 (83.6%) were posterior and 11 (16.4%) were lateral canal BPPV. Two groups were created due to the FST results. Group 1 consisted of 33 (53.2%) patients with positive FST results and Group 2 consisted of 29 (46.8%) patients with negative FST results. No statistically significant differences were found between the gender and age distributions in Group 1 and Group 2, p=0.7943 and p=0.5262, respectively (Table 1). In addition, the ratio of FST positive and FST negative BPPV patients was not statistically significant. will cause daily activities to be disrupted then Qualitative data processing was carried out using the advocacy method according to the Covey and Miller advocacy framework, so as to obtain complete information related to the root causes of problems to the preparation of fall risk prevention strategies. Based on the results of data processing according to the Covey and Miller advocacy framework, the data is then analyzed through three stages: data reduction, data presentation and conclusion drawing. This research will be conducted at RSUD Tugu, Semarang City, conducted by physiotherapy in collaboration with STIKES KESDAM IV Diponegoro students.

Siti Sahara Lubis; Billy Hendrik

Jurnal Sistem Informasi dan Ilmu Komputer 2023 International Forum of Researchers and Lecturers

Currently we cannot escape the influence of information technology. Because like it or not, the development of science and the application of technology is experiencing an increasingly rapid increase, especially in every work environment such as business practitioners.Computer/information technology is the technology that is most widely used in various agencies, both government and private. The rapid development of technology over time means that human work can generally be completed quickly. Technology is a tool that is often used in human activities. The role of technology today makes information processing easier because processing is necessary so that the resulting information can be useful for its users. Competition in the business world requires developers to find a pattern that can increase sales and marketing of goods, one of which is by utilizing transaction data. The availability of abundant data, the need for information to support decision making to create business solutions, and infrastructure support in the field of information technology are the reasons for the birth of data mining technology. Problems that occur at UD. Martua is lacking in reviewing the products being sold, what products consumers need and less effective data storage. With data mining, it is intended to provide real solutions to UD. Martua can find out which items are selling well and which items are not selling well, then can compare sales from year to year to become an effective medium for developing sales at UD.Martua. In grouping sales data, the fields used are item name, quantity purchased, quantity sold for 1 week, then the data will be processed with the k-means clustering algorithm. The final result with 20 grouping data samples was the final result with 2 clusters, namely, cluster 1 (C1) with 10 best-selling items, cluster 2 (C2) with 10 non-selling items. With data mining using the K-Means algorithm, losses for UD.Martua..speeding up decision making to restock goods that are selling well so that consumers who want to buy don't have to wait long. Providing information from sales data to find out what causes profits or losses at UD.Martua. Providing convenience for UD.Martua in determining which products are selling and which are not selling so that there is no accumulation of goods that are not selling and resulting in losses for UD.Martua.

Muhamad Sidik; Hendri Rasminto

JURNAL ILMIAH SAINS TEKNOLOGI DAN INFORMASI (JITI) 2023 CV. ALIM'SPUBLISHING

Technology currently plays an important role for a company. The implementation of information systems in companies is very popular because performance activities will run well, including the ease of data processing. In this case the company that wants information technology is PT. Arrgo Surya Abadi. The inventory system used at PT. Arrgo Surya Abadi still uses notes in the form of spreadsheets which are summarized every day, making it prone to errors in planning raw material needs, and it is difficult to control the use of production raw materials such as dyes. From this phenomenon, of course, a capable raw material planning information system is needed to process data and create raw material reports automatically. The aim of this research is to provide report data regarding the amount and time of raw materials procured to smooth production activities. The method used in this research is Material Requirement Planning (MRP). The results of this research conclude that with the existence of a computerized system at PT. Arrgo Surya Abadi can assist the production process related to procuring the right materials, in efficient quantities and time.

Muhamad Sidik; Hendri Rasminto

JURNAL ILMIAH SAINS TEKNOLOGI DAN INFORMASI (JITI) 2023 CV. ALIM'SPUBLISHING

Technology currently plays an important role for a company. The implementation of information systems in companies is very popular because performance activities will run well, including the ease of data processing. In this case the company that wants information technology is PT. Arrgo Surya Abadi. The inventory system used at PT. Arrgo Surya Abadi still uses notes in the form of spreadsheets which are summarized every day, making it prone to errors in planning raw material needs, and it is difficult to control the use of production raw materials such as dyes. From this phenomenon, of course, a capable raw material planning information system is needed to process data and create raw material reports automatically. The aim of this research is to provide report data regarding the amount and time of raw materials procured to smooth production activities. The method used in this research is Material Requirement Planning (MRP). The results of this research conclude that with the existence of a computerized system at PT. Arrgo Surya Abadi can assist the production process related to procuring the right materials, in efficient quantities and time.

Nur Alifah; Gelen Veranda Deanda; Juniwan Juniwan; Didik Aribowo

Jurnal Kendali Teknik dan Sains 2023 International Forum of Researchers and Lecturers

Abstrak. Teknologi input/output (I/O) memegang peranan penting dalam perkembangan perangkat keras dan perangkat lunak komputer modern. Pesatnya perkembangan teknologi I/O telah memungkinkan komputer menjadi lebih interaktif, lebih cepat, dan lebih efisien dalam memproses informasi. Pada proses I/O terdapat perangkat keras dan perangkat lunak yang berfungsi sebagai media menghasilkan data. Perangkat keras dan perangkat lunak saling terkait dan saling mendukung dalam operasi komputer. Penelitian ini bertujuan menganalisis peran teknologi I/O pada perangkat keras dan perangkat lunak berdasarkan perkembangannya. Teknologi I/O merujuk pada cara komputer berinteraksi dengan dunia luar melalui masukan dan keluaran. Data diperoleh beradasarkan studi pustaka dengan menggunakan referensi dari berbagai sumber. Metode penelitian ini bertujuan untuk memahami kerangka pengetahuan yang sudah ada tentang judu, mengidentifikasi dan mendukung atau merinci argument. Berdasarkan literatur yang sudah ada, hasil penelitian menunjukkan peran teknologi I/O pada perangkat keras dan perangkat lunak sangat berpengaruh pada perkembangannya dapat dilihat dari kinerja perangkat keras yang lebih baik, inovasi dalam perangkat keras yang terus berkembang dan perkembangan perangkat lunak yang lebih maju.   Abstract. Input/output (I/O) technology plays an important role in the development of modern computer hardware and software. The rapid development of I/O technology has allowed computers to become more interactive, faster, and more efficient in processing information. In the I/O process, there are hardware and software that function as a medium to produce data. Hardware and software are interrelated and support each other in computer operations. This study aims to analyze the role of I/O technology in hardware and software based on its development. I/O technology refers to the way a computer interacts with the outside world through inputs and outputs. Data is obtained based on literature studies using references from various sources. This research method aims to understand the existing framework of knowledge about judu, identify and support or detail arguments. Based on existing literature, the results show the role of I/O technology in hardware and software is very influential on its development can be seen from better hardware performance, innovation in hardware that continues to develop and more advanced software developments.

Albert Donatus Simarmata; Siti Nurmaelani; Aenur Rohimah; Ila Susilawati; Nida Alya Zain

Jurnal Teknologi Pangan dan Ilmu Pertanian 2023 International Forum of Researchers and Lecturers

Cumulative Grade Point Average (GPA) is used as the final assessmen of graduates learning outcomes at the end of the study program. Factors that can influence the differences in learning achievement between each student can be categorized as internal factors and external factors. In this research, emphasis will be given to internal factors related to learning styles. Learning style is a characteristic possessed by individual in acquiring, organizing, and processing received information. The aim of this study is to examine the association between student learning styles and the Cumulative Grade Point Average (GPA). The sampling technique in this study is total sampling, and the method used in this study was the chi-square test of independence as the statistical method, and field study for data collection and analysis. The data used in this study was obtained from students of the Agribusiness Department at the Faculty of Agriculture, Sultan Ageng Tirtayasa University. The data collection technique used in this research is a questionnaire in which respondents are given the choice of GPA level above 3.5 or below 3.5, and also learning styles with the levels of learn by seeing, learn by hearing, learn by reading/writing, or learn by doing, which are disseminated through social media and analyzed to draw conclusions. In this study, a total of 67 respondents were collected. Based on the processed and analyzed data, the result of H0 is not rejected, and it can be concluded that there is no association between learning styles and GPA produced.

Herdi Wijaya; Khana Wijaya; Yuntari Purbasari

JURNAL PENELITIAN SISTEM INFORMASI 2023 Institut Teknologi dan Bisnis (ITB) Semarang

The development of technology today is very rapid, especially in the field of information technology. With the development of increasingly advanced and rapidly developing technology, humans can make various tools and aids in carrying out various activities. Technology has also played a role in various aspects of life, one of which is education. Rambang 1 public high school is one of the senior high schools that already has complete facilities and infrastructure such as the provision of a student saving program. However, data processing on student savings still uses a manual system, which is still keeping records on books and has not been computerized which causes several obstracles in carrying out savings transactions such as frequent loss of savings books, requiring time to search student data when entering deposit transactions in large quantities requires a relatively long time. This of course will slow down a job that should be done faster. Therefore we need a computerized students savings application which is expected to help solve the problems that occur. In designing this system using the agile software development method, with UML system modeling tools, and using data collection techniques through observation, interviews, and literature study.

Nadhilah Nur Rahmatina

Mutiara : Jurnal Penelitian dan Karya Ilmiah 2023 STAI YPIQ BAUBAU, SULAWESI TENGGARA

This study aims to analyze the accounting information system for the revenue cycle at Pratama Expressindo using research methodology using qualitative methods. The data collection techniques used were interviews and observations. The results showed that the related functions in Pratama Expressindo all services are efficient but lack discipline, especially in the accounting department. There are no clear rules for accounting that affect performance. In the company's accountant system, there are two main functions, namely the administrative part as the part responsible for managing the company, while the finance department as the collection and management of income and expenditure in the company. Pratama Expressindo's accounting information system is well maintained, but there are areas that need improvement, such as improving customer payment processing. The use of information systems at Pratama Expressindo still uses a simple system and there are still many shortcomings, which initially did not use accounting software and now use accounting software.

Lida Hartatik; Arsito Ari Kuncoro; Kasih Purwantini

Switch : Jurnal Sains dan Teknologi Informasi 2023 Asosiasi Profesi Telekomunikasi Dan Informatika Indonesia

In the era of rapid technological and information system developments that encourage people, both groups and individuals, both government and private institutions to utilize technological developments have a very important role in the progress of human life. Rapid technological developments One of the advantages of computers in processing data can increase effectiveness, productivity, and efficiency in carrying out work in current technology makes it easier to manage inventory. Cash sales transactions are said to have been carried out if the company has received payment from the customer and will then be handed over by the company to the customer of the Cat Jaya Gemilang Semarang shop, a company engaged in the field of building paint trading in Semarang. Currently, the system that is running is still manual, namely the administration section records incoming and outgoing goods, all recorded in the book for sales are also recorded manually. With manual recording, books are easily damaged or torn, data in the warehouse records is sometimes not the same as the physical goods that exist, and there is no data security. With the above problems, the author created a system that can reduce weaknesses by creating a systematic application in the database.

Selania Selania; Muchlis Muchlis; Sebri Hesinto

Riset Ilmu Manajemen Bisnis dan Akuntansi 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The web-based PKH fund processing application is a web-based application design aimed at distributing Family Hope Program (PKH) aid funds to the village head's office so that they can be distributed quickly and accurately. This application has features that include data collection, aid recipients, announcements or information on disbursement of aid regarding the Harapan Family Program (PKH). The advantages of using this PKH fund processing information system application are minimizing the risk of data errors and optimizing the time and resources involved in the PKH fund processing process.

Veronica Yasintha Sedo Branyor

Student Research Journal 2023 Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

This research was conducted at Pintar Asia Supermarkets Maumere. The purpose of this study was to determine the accounting information system for cash sales and cash receipts that has been running at the Pintar Asia Swalayan Maumere company. The type of research used is qualitative research, where data is obtained from interviews with informants and supporting documentation in the form of an overview and organizational structure. The results showed that the accounting information system applied at Pintar Asia Swalayan Maumere in processing sales transactions and cash receipts has been able to produce good information. However, in practice, the company's organizational structure has described the division of tasks and authority for each section, but has not been implemented properly and effectively. This is because there are still dual tasks in the accounting function and cash function which should be held by the finance admin (accounting function), and the cash function which is actually held by the cashier and head of operations. The sales activities of Pintar Asia Swalayan Maumere are also still implementing a cash sales system, and have not yet implemented an online or digital transaction system.

Hesti Ayu Pangastutik; Ahmad Ashifuddin Aqham; Haris Ihsanil Huda

Jurnal Mahasiswa Kreatif 2023 International Forum of Researchers and Lecturers

Usaha Maju is a private company engaged in trading. This company has been around for a long time in Gempolsewu Dk Tegal Kapang District, Rowosari District, Kendal Regency, which is adjacent to TPI Tawang. Usaha Maju does not yet have an information system to assist companies in recording financial statements and merchandise inventory. In managing the old report data, it is still done manually, namely using a notebook in recording the data. data processing is carried out twice, namely when purchasing goods and at the time of sale, resulting in less effectiveness in bookkeeping and financial reporting in the company. Recording of inventory financial reports is still often the difference between the financial statements of purchases and sales. With the problems and background above, the authors finish by implementing the "Inventory Information System Using the Web-Based Fifo Method at PT. Forward Enterprises” in order to facilitate the company in recording the Financial Statements of inventory and also improve companies in the field of Technology. This application uses sublime text 3 software as a text editor and MySQL database.

Amelia Asma’ul Windasari; Nersiwad Nersiwad; Toto Heru Dwihandoko

Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to determine the effect of price, product quality and brand image on purchasing decisions of cassava crackers at UMKM Bintang Anugrah, Mojokerto City. The type of research used is quantitative research, namely to test hypotheses and show the relationship between the variables analyzed. The data sources used in this study are primary and secondary data, in which the primary data is the result of an online questionnaire using a Likert scale, while the secondary data is obtained from analyzing books, information and sources that already exist and are related to research information. The population in this study were consumers who had bought Cassava Crackers at UMKM Bintang Anugrah. The sample in the study consisted of 85 respondents using the Hair at al formula with a sampling technique using a non-probability sampling technique with a purposive sampling method, namely a method where researchers select samples based on research knowledge about the sample to be selected. Processing of this research data includes validity test, reliability test, classic assumption test, multiple linear regression test, coefficient of determination test (R2), T and F test. The results of this study can be concluded that price has a significant and positive effect on purchasing decisions of (2.446 > 1.989), product quality has a significant and positive effect on purchasing decisions (3.020 > 1.989) and brand image has a significant and positive effect on purchasing decisions (4.223 > 1.989). And all independent variables have a significant and positive effect on purchasing decisions of (25.250 > 2.72).

Dwi Setyawan; Muhammad Setiyawan

JURNAL PENELITIAN SISTEM INFORMASI 2023 Institut Teknologi dan Bisnis (ITB) Semarang

Sinar Kasih GOR is a business in the field of leasing buildings for sports, especially badminton, which is still managed with a manual system, starting from the GOR booking system and checking schedules must be done by coming to the GOR, that's why researchers want to create an information system for Sinar Kasih GOR. An information system is a combination of information technology and the activities of the people who use that technology to support operations and management. In a very broad sense, the term information system that is often used refers to interactions between people, algorithmic processes, data, and technology. This information system was created to help and make it easier for us to obtain data in processing field rental data in order to achieve the company's goal of making the officers' work easier with this leasing information system facility.

Lia Amalia Damayanti; Hartono Hartono; Rini Armin

JURNAL RISET MANAJEMEN DAN EKONOMI 2023 Institut Teknologi dan Bisnis (ITB) Semarang

Company competition in marketing is not limited to the functional properties of the product, for example the ease of use of the product, but is related to brands that can offer a special image to their users. Products are described as commodities that are exchanged, whereas brands describe the specifications of its customers. Brand is one of the most important marketing factors. Brand is the identity of the product, the brand provides brief information about the product that consumers want. This study aims to determine the effect of Brand Equity and Price on purchasing decisions for Mie Sedaap products. The variables in this study are brand equity and price as the independent variable and purchase decision as the dependent variable. . This study used a quantitative method with a total sample of 96 respondents using a purposive sampling technique. The data collection method uses an online questionnaire. This study uses multiple linear regression analysis with data processing tools in the form of the IBM SPSS 26 program. The results of this study indicate that brand equity partially influences purchasing decisions (Sig 0.000 <0.05 and Tcount 12,984 > Ttable 1.989) and price partially influences purchasing decisions purchases (Sig 0.000 <0.05 and Tcount 5,899 > Ttable 1.989). Brand equity and price simultaneously influence purchasing decisions for sedaap noodle products (Sig 0.000 <0.05 and Fcount 249,423 > Ftable 3.09).