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Waste management has become an increasingly complex environmental issue, particularly in urban areas and densely populated settlements. The lack of public awareness in disposing of waste properly has caused numerous negative impacts, including soil and water pollution, flooding due to clogged drainage systems, reduced environmental aesthetics, and the spread of infectious diseases. These conditions indicate that the waste problem is not merely a technical issue of collection and disposal, but also strongly related to people’s behavior and environmental awareness. Therefore, a simple, practical, and effective approach is required to encourage behavioral change in daily life. One alternative solution is through visual education by using waste signboards that display educational and persuasive messages. These signboards are installed in strategic locations to serve as direct reminders for residents to care more about environmental cleanliness. This study aims to analyze the effectiveness of waste education signboards in improving community understanding and discipline in waste disposal practices. The methods applied included counseling sessions, participatory discussions with residents, designing communicative and attractive signboards, and installing them in high-traffic areas such as main roads, schools, worship places, and public spaces. The results of the activity indicated an increase in public knowledge regarding the impacts of waste, active participation in maintaining cleanliness, and a significant reduction in littering behavior around the areas where the signboards were installed. Furthermore, residents gave positive feedback and expressed their willingness to expand the initiative by adding more signboards in other locations as part of sustainable action. In conclusion, educational signboards proved to be an effective, low-cost, and practical medium to raise community awareness. Beyond delivering environmental messages, the signboards also helped strengthen collective commitment among residents to create a clean, healthy, and sustainable living environment.

Waste remains one of the major environmental issues and a serious challenge in rural communities. The lack of discipline in waste disposal and limited knowledge of the impact of non-biodegradable waste have contributed to declining environmental quality and potential health problems. In Buniwangi Village, Pagelaran Subdistrict, Cianjur Regency, these conditions highlight the need for educational programs that provide practical understanding while fostering community awareness. This community service activity aimed to improve residents’ awareness of waste management through visual education media in the form of information boards displaying the decomposition time of various types of waste, ranging from organic to non-organic materials. The implementation method applied an asset-based community development (ABCD) approach, emphasizing active community participation. The program was carried out in three main stages: preparation, implementation, and evaluation. The preparation stage included location surveys, needs mapping, and obtaining permission from village authorities. The implementation stage involved designing attractive educational boards, installing them at strategic points in the village, and conducting socialization to explain the information provided. The evaluation stage was carried out through direct observation and short interviews to assess the program’s impact on community knowledge and behavior.The results indicated an improvement in residents’ understanding of the differences between biodegradable and non-biodegradable waste. Villagers began to show awareness of reducing single-use plastics and started applying the 3R principles (reduce, reuse, recycle) in daily life. Overall, this program had a positive impact by fostering greater environmental concern and became an initial step toward building a sustainable waste management culture in Buniwangi Village.

This study aims to analyze the implementation of health education as an integrated marketing strategy for probiotic products through social media at PT Yakult Indonesia Persada. Health education is increasingly recognized as a strategic approach in value-based marketing, where companies offer not only products but also knowledge and added value for consumer well-being. The research employed a qualitative descriptive method using field observation, interviews with marketing staff, and a literature review of related studies. The findings indicate that PT Yakult Indonesia Persada successfully incorporates health education into its marketing activities through the Yakult Lady program, school visits, health seminars, factory tours, and interactive digital content on social media platforms. These strategies have proven effective in raising consumer awareness of digestive health, strengthening brand image, and maintaining customer loyalty. The study highlights the crucial role of social media integration in reaching younger demographics, fostering engagement, and amplifying educational messages. The consistent delivery of educational content, supported by visual storytelling and personalized approaches, has contributed significantly to Yakult’s sustainable growth in the Indonesian probiotic market. Theoretically, this study enriches the discourse on digital marketing and health communication, while practically, it offers insights for companies seeking to align promotional strategies with consumer education and public health improvement.

Film and television play a central role in shaping and representing the cultural identity of society. Through artistic expertise manifested by directors, screenwriters, actors, cinematographers, and producers, cultural construction is presented not only as entertainment but also as a social discourse that reflects values, traditions, and the dynamics of collective identity. This study aims to analyze how artistic expertise contributes to constructing cultural identity representation through film and television mediums in Indonesia. The research methodology used is qualitative, employing content analysis and semiotics approaches on selected Indonesian films and TV series that highlight cultural aspects, such as Losmen Bu Broto and Gadis Kretek. These works were chosen because they feature rich local culture while reflecting the role of culture in the dynamics of Indonesian society. The findings indicate that artistic expertise plays a crucial role in constructing cultural representation, both through narrative, visual elements, music, and actors' performances. The representations produced not only affirm local and national identities but also reflect the process of cultural negotiation with global influences. This study underscores that film and television serve as strategic media for cultural diplomacy and the formation of collective identity awareness in Indonesian society. Through this process, these mediums contribute to the preservation of local culture amidst global cultural flows. The research highlights the importance of film and television as tools for maintaining and constructing cultural identity, where local traditions and values are both preserved and adapted to the changing global landscape.   

The lack of knowledge among students in reading cursive letters and copying simple sentences into cursive letters has led to low writing skills in second-grade students at SD Negeri 11 Bahagia. This indicates the importance of implementing an approach that can enhance their writing skills. One alternative that can be implemented is the use of card media. Card media is considered effective because it provides visual stimulation that helps students recognize and correctly write cursive letters. This study aims to improve students' ability to write cursive letters through the use of card media in Indonesian language lessons. The research method used is Classroom Action Research (CAR), which allows for direct evaluation in each learning cycle. The subjects of this study are second-grade students at SD Negeri 11 Bahagia Panti. Before the action was implemented, the average score of students in the pre-action activities was 60, indicating the need for improvement. In the first cycle, the average score increased to 75, with a completion percentage of 55%. Although there was an improvement, it did not yet reach the expected target. After continuing to the second cycle, the students' average score further increased to 81.2, with a completion percentage reaching 84%. This shows that the use of card media successfully improved students' writing skills and that the target set had been achieved. Therefore, this study concludes that the use of card media can significantly improve students' learning outcomes in writing cursive letters.

The issue of solid waste is becoming increasingly complex in line with population growth and the expansion of residential areas, while the capacity of final disposal sites remains very limited. The absence of waste segregation at the source leads to accumulation, contributing to environmental pollution, the spread of diseases, and flooding due to clogged drainage channels. This study aimed to analyze changes in students’ knowledge, attitudes, and practices before and after a waste-sorting educational intervention at SD Negeri 119 Palembang in 2025. A pre-experimental design with a one-group pretest–posttest approach was employed, involving 104 fifth-grade students selected through total sampling. The intervention consisted of waste-sorting education using audio-visual media, accompanied by pretest and posttest assessments. The findings revealed significant improvements in students’ knowledge (67.40 to 91.15), attitudes (23.28 to 32.56), and practices (12.72 to 22.90). The Wilcoxon test confirmed statistically significant differences between pre- and post-intervention scores (p < 0.05). These results highlight that audio-visual media–based education is effective in enhancing students’ knowledge, attitudes, and practices regarding waste sorting. Continuous implementation of similar programs in schools is strongly recommended to foster environmentally responsible behavior from an early age.

The application of interactive media in classifying Indonesian poetry based on stylistic devices aims to enhance students' understanding in identifying and analyzing the stylistic elements used in poetry. Stylistic devices such as metaphors, personification, hyperbole, and similes play a significant role in enriching the meaning of poetry and deepening the reader’s interpretation. The use of interactive media offers a more dynamic and effective approach compared to traditional methods. Through digital platforms and interactive learning applications, students can become more engaged in an active and enjoyable learning process, making it easier for them to recognize and comprehend various stylistic devices in poetry. This media also supports diverse learning styles, such as visual, auditory, and kinesthetic, enabling students to learn according to their preferences. This study aims to explore the effectiveness of interactive media in teaching the classification of stylistic devices in poetry and how it can enrich the learning experience while improving students' analytical skills in literary works. It is hoped that the application of interactive media can create a more engaging learning environment, boost students' motivation, and deepen their understanding of Indonesian poetry.

This study aims to explore the positive perceptions of Office Management grade X students regarding the use of the Instagram account @osissmksandikta in efforts to enhance the image of SMK Sandikta. The background of this research is based on the importance of social media as a means of public communication in the digital era, particularly in building the reputation of educational institutions among the younger generation. The OSIS Instagram account is viewed as the school’s representation in delivering information, promoting activities, and creating emotional engagement between the student organization and both internal and external audiences. The research employed a qualitative descriptive approach. Data collection techniques included in-depth interviews, participatory observation, and documentation to obtain comprehensive findings. The informants consisted of one key informant, namely the OSIS advisor, and three main informants who were Office Management grade X students. Informants were selected purposively, considering their direct involvement with the OSIS Instagram account. The findings reveal that the @osissmksandikta Instagram account is perceived as effective in building a positive school image through the presentation of engaging visual content, a communication style suited to student characteristics, and the provision of relevant, easily accessible information. The account also fosters a sense of involvement and pride since its management is carried out alternately by OSIS members, thereby strengthening collective ownership. Furthermore, active student participation in responding to content reinforces the relationship between the school and its students. The study concludes that the use of Instagram can serve as an effective medium for enhancing a school’s positive image if managed consistently, interactively, and in alignment with the needs and preferences of the target audience. This finding is expected to contribute to the development of school communication strategies through social media.

This community service program was carried out by students of Universitas Pelita Bangsa in Karangsetia Village, Karang Bahagia District, Bekasi Regency, as a concrete effort to strengthen the capacity of micro, small, and medium enterprises (MSMEs) in facing the challenges of digitalization. MSMEs in this area still encounter various obstacles, such as the absence of formal business legality, limited understanding of branding strategies, and minimal utilization of digital technology for both marketing and payment systems. These conditions have weakened business competitiveness and hindered the growth of local enterprises. The program focused on three interrelated aspects: legal compliance, brand development, and digital adoption. Business legality was facilitated through the issuance of the Business Identification Number (NIB), which provides legal certainty while granting access to government programs and financial institutions. Branding was strengthened by designing logos, banners, and simple promotional media to enhance business identity, professionalism, and consumer appeal. Digitalization was promoted through business registration on Google Maps to improve visibility, and the adoption of the Quick Response Code Indonesian Standard (QRIS) as a cashless payment method that is efficient, secure, and widely accepted. The methods employed included observation, socialization, mentoring, and participatory evaluation with business owners. The results demonstrated significant progress, as most MSMEs successfully obtained legal registration, adopted QRIS in daily transactions, registered their businesses on Google Maps, and developed clearer visual identities. This program had a positive impact by increasing entrepreneurial confidence, expanding market reach, and fostering awareness of the importance of digital transformation. Overall, the community service program contributed to strengthening the competitiveness, sustainability, and independence of MSMEs in Karangsetia Village, while supporting the development of the local economy.

This study aims to enhance the utilization of One Media Digital tvOne by employing Instagram as a strategic communication tool. Instagram was chosen because of its strong visual and interactive characteristics as well as its large active user base in Indonesia, making it highly relevant in the context of strengthening the branding of digital television media. The focus of this research is to explore how tvOne leverages Instagram to reinforce its branding, increase audience participation, and build emotional closeness with its followers. The research adopts a descriptive qualitative approach with data collection techniques including in-depth interviews, participatory observation, and documentation. The informants consist of the tvOne social media team responsible for managing the official account, as well as active Instagram users who represent the primary audience. Two main theories support the analysis: Uses and Gratifications Theory, which emphasizes audience motives and satisfaction in media consumption, and Brand Awareness Theory, which relates to efforts in building awareness and audience loyalty toward a brand. The findings reveal that tvOne applies a consistent communication strategy through engaging visual content and the use of Instagram features such as reels, stories, and live streaming, combined with an interactive communication style. These strategies have proven effective in enhancing brand awareness, reinforcing a positive image, and cultivating audience loyalty. Personal approaches through direct interactions also foster a sense of emotional involvement among followers of the @tvonenews account. Thus, Instagram serves not only as an entertainment platform but also as a strategic communication device that continuously strengthens tvOne’s digital branding.

Pop-up is a visual delivery technique in the form of three dimensions that falls under paper engineering, where paper is folded in such a way that it emerges or expands when a page is opened. This technique not only provides aesthetic value but also offers a more interactive reading experience for readers. Pop-up storybooks are designed to make the narrative within them come alive through the raised effects produced by folding techniques. Thus, readers not only enjoy the text but also gain a visual experience that supports their imagination of the story’s content. A well-designed pop-up book is determined by the effectiveness of the pop-up models used in clearly conveying the story’s message. The choice of folding models must align with the narrative so that the visual elements presented are not only aesthetically appealing but also communicative. This study aims to analyze the selection of pop-up models and to assess the extent to which these models successfully depict the story adapted from the Harry Potter film. The analysis results show that five types of pop-up models are used, namely magic box, V-folds, multiple layers, floating layers, and moving discs. Among these five, multiple layers are the most frequently used model, with a percentage of 35.3%. Meanwhile, effectiveness analysis indicates that 58.8% of the pop-up models employed successfully illustrate the story, both in terms of character visualization and storyline. In conclusion, the Harry Potter pop-up book demonstrates innovative and effective paper engineering techniques in storytelling. This proves that interactive media such as pop-up books can serve as a creative medium to enhance both the appeal and comprehension of readers toward a literary work or film adaptation.

This study aims to reveal the representation of adolescents’ emotional crisis in the music video 0X1=LOVESONG (I Know I Love You) by the South Korean boy group TOMORROW X TOGETHER. Using Roland Barthes’ semiotic approach, the research analyzes the denotative, connotative, and mythical meanings of the visual elements presented in the music video. The main focus is on how emotional crises such as loneliness, instability, alienation, and inner escape are represented through visual symbols such as a dark and messy room, a burning car, and a character standing alone in an open field. The research employed a qualitative descriptive method with a critical paradigm, analyzing eight key scenes in the music video that most strongly depict emotional struggles. The scenes were selected based on their symbolic intensity and relevance to adolescent psychological issues. Data analysis was conducted by interpreting visual signs through Barthes’ concepts of denotation, connotation, and myth. The findings reveal that the music video symbolically narrates the psychological struggles of adolescents who are not only physically isolated but also emotionally detached. The visual symbols construct new meanings that represent the social reality of modern youth, burdened by environmental pressures, societal expectations, and the quest for self-identity. Through the myths it creates, the music video functions not only as a medium of entertainment but also as a reflection and critique of adolescents’ psychological vulnerability. Thus, this study contributes to the understanding of emotional representation in popular media, particularly in audio-visual forms such as music videos, while enriching perspectives on how media constructs the narrative of adolescent emotional crises.

The rapid development of affiliate marketing on social media necessitates strategies that effectively build audience trust and engagement. This study aims to analyze the application of visual storytelling and soft selling strategies in TikTok affiliate content, using a case study of 20 videos by Reizuka Ari. The research method employs qualitative content analysis, focusing on visual elements, personal narratives, audience interaction, and their relevance to engagement and trust building theories. The findings show that the use of personal visual storytelling, honest personal experience narratives, and soft selling without pressure significantly enhance emotional engagement and audience trust. Authentic testimonials, relevant captions and hashtags, as well as unobtrusive placement of affiliate links, maximize reach and conversion potential. These findings underscore the importance of content personalization in the success of affiliate marketing on short-video platforms like TikTok.

This research is a development study that aims to create a product in the form of a learning aid, namely audio-visual media through the GeoGebra Classic application, which is used for 3-dimensional geometric shapes lessons in grade V of YPNU Elementary School Medan. This research was conducted because teachers still do not utilize technology optimally in teaching, especially in mathematics subjects related to spatial shapes. The lack of engaging and interactive teaching methods for complex topics like 3D geometric shapes often leads to reduced student interest and understanding. To improve the mathematics learning process on the topic of spatial shapes, audio-visual media was created with the help of the GeoGebra Classic 5 application. The goal is to provide variations in mathematics learning media and increase student interest in the lesson. The development of this media allows students to visualize 3D geometric shapes more clearly and interactively. The instrument used to collect data was a questionnaire that included questions to assess the effectiveness of the media from the perspective of educators and students. The results of the evaluation revealed that learning using this media received 93% responses from teachers and 87% from students, which indicates that the media is very effective. The positive feedback from both groups suggests that this audio-visual tool can enhance students' understanding of spatial geometry concepts and improve the overall learning experience. This study offers an innovative approach to teaching mathematics and highlights the importance of integrating technology into the classroom to foster better engagement and learning outcomes.

In today's digital era, photography has been widely applied in various industrial fields and plays a crucial role in attracting consumer attention. Photography has evolved into several disciplines, including landscape photography, wedding photography, street photography, photojournalism, and product photography. Product photography is a high-quality photograph taken to showcase and explain the characteristics and details of a product or service. It not only serves as a representation of the product being offered but also serves as an effective marketing strategy. This applies to the culinary industry, particularly in cakes and food products, where product photography is essential to attract consumers' attention and enhance brand identity. In the case of Dee's Kitchen, the business owner believes that providing good store reviews and creating a positive image for the brand require the influence of influencers. According to an interview with the owner, there is a recognition that their current social media presence on Instagram could be enhanced to reach more potential customers. Therefore, there is a need for Dee's Kitchen to develop its Instagram profile further, making it more diverse and innovative in showcasing its products. This can be achieved by using visually appealing product photos, collaborating with influencers, and engaging with a broader audience through creative marketing strategies. Strengthening the online presence through well-curated photography and social media engagement could help Dee's Kitchen attract new customers, build brand loyalty, and ultimately boost business growth.

This research explores the symbolic consumption patterns of Generation Z in engaging with local products during the digital hyperreality era, emphasizing the roles of ethical consumption, hyperreality values, and digital identity in shaping purchase intentions. Using a quantitative design through PLS-SEM complemented by qualitative evidence, the study shows that both ethical consumption and hyperreality significantly shape digital identity (β = 0.42; β = 0.53, p < 0.001). Digital identity strongly drives purchase intention (β = 0.65, p < 0.001), while ethical consumption does not directly affect it. Mediation analysis demonstrates that digital identity fully mediates the relationship between ethical consumption and purchase intention, and partially mediates the impact of hyperreality. Qualitative findings highlight that Gen Z’s buying decisions are influenced by symbols and imagery showcased on social media, where ethical aspects only become relevant when they align with digital aesthetics. These results strengthen the postmodernist perspective that consumption in the digital era is primarily about signs, images, and symbols that go beyond mere utility. The study suggests that MSMEs should strategically embed symbolic narratives, ethical dimensions, and visual aesthetics into digital marketing to appeal to Gen Z while promoting sustainability.

The village of Bungatan in Situbondo Regency, East Java, has significant economic potential through the presence of micro, small, and medium enterprises (MSMEs) spread across various sectors. However, the main issues faced by the MSME community in Bungatan Village include low legal literacy regarding business licensing, weak product identity in terms of design and information, and limited use of effective promotional media. Based on this, the objective of this community service activity is to increase the number of MSMEs with business legality, strengthen product identity to enhance competitiveness in the market, and build relevant visual promotion capabilities aligned with local characteristics. The method employed is the Asset-Based Community Development (ABCD) approach. The ABCD approach aims to raise community awareness of the assets they possess. The results of the SME development program in Bungatan Village demonstrate significant improvements in business legality, product identity, and promotional capacity through the Asset-Based Community Development (ABCD) approach. Overall, the outcomes of this activity indicate that empowerment based on local potential and active community participation can strengthen community economic resilience and open opportunities for sustainable SME development.

The village of Bungatan in Situbondo Regency, East Java, has significant economic potential through the presence of micro, small, and medium enterprises (MSMEs) spread across various sectors. However, the main issues faced by the MSME community in Bungatan Village include low legal literacy regarding business licensing, weak product identity in terms of design and information, and limited use of effective promotional media. Based on this, the objective of this community service activity is to increase the number of MSMEs with business legality, strengthen product identity to enhance competitiveness in the market, and build relevant visual promotion capabilities aligned with local characteristics. The method employed is the Asset-Based Community Development (ABCD) approach. The ABCD approach aims to raise community awareness of the assets they possess. The results of the SME development program in Bungatan Village demonstrate significant improvements in business legality, product identity, and promotional capacity through the Asset-Based Community Development (ABCD) approach. Overall, the outcomes of this activity indicate that empowerment based on local potential and active community participation can strengthen community economic resilience and open opportunities for sustainable SME development.

The low level of understanding among elementary school students regarding common diseases and their prevention can increase the risk of both communicable and non-communicable diseases from an early age. Therefore, effective health education efforts are essential to instill healthy habits in children. This community service activity aimed to improve the knowledge of elementary school students in the working area of Labuhan Sumbawa Public Health Center about common diseases and preventive measures through an interactive educational approach. The methods used included health counseling with visual media, engaging educational games, and small group discussions to encourage active participation. The activity was conducted in June 2025, involving 30 students from two elementary schools selected purposively. The educational content focused on dengue fever, diarrhea, influenza, helminthiasis, and acute respiratory infections (ARI), along with prevention strategies such as maintaining personal hygiene, consuming nutritious food, and the importance of immunization. Evaluation was carried out through pre-test and post-test assessments to measure the improvement in students’ understanding. The results showed a significant increase in students’ knowledge of the delivered material. Additionally, students demonstrated high enthusiasm and active involvement during the sessions, particularly in the educational games. These findings indicate that an interactive educational approach is effective in enhancing students’ understanding of disease prevention. This program is expected to serve as a model for sustainable health education in other elementary schools to prevent diseases from an early age and support the implementation of clean and healthy living behaviors within the school environment

Animated films are not only a medium of entertainment but also an effective tool for delivering moral, social, and educational values through innovative storytelling and engaging visual styles. In Indonesia, although many animated films are broadcast on national television, only a limited number originate from domestic creators. This condition highlights the need to strengthen local creative content that reflects Indonesia’s cultural and environmental identity. The present design project aims to develop an alternative television program in the form of a 2D animated film that emphasizes the preservation of Mentilin, an endemic animal of Bangka Island, while simultaneously serving as an educational medium for the local community. The research and design process employed a qualitative approach, focusing on data collection through observation, interviews, and literature review to identify effective strategies for socialization and education. The animation production of Mentilin, The Tiny Tarsier was carried out in three main stages: pre-production, including concept development and storyboarding; production, involving character design, background creation, and animation; and post-production, which covered editing, sound design, and final rendering. The preliminary evaluation indicated that the animation successfully captured local cultural elements and delivered messages about environmental awareness in an engaging manner. This design is expected not only to provide a creative educational platform for the community but also to contribute to the broader efforts of environmental preservation and the development of Indonesia’s animation industry. Furthermore, the program has the potential to be expanded as a replicable model for other regions in promoting endemic species conservation through creative media.