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Resi Sutriani; Agustina Mutia; Neneng Sudharyati

Maslahah : Jurnal Manajemen dan Ekonomi Syariah 2024 STAI YPIQ BAUBAU, SULAWESI TENGGARA

Purchasing decisions are one part of the consumer's response to whether or not to buy a product, from several factors that can influence consumers to buy a product where consumers consider halal labels and product brand images that are already known among generation Z women and halal awareness factors that consumers have when they want to make a purchase decision. This study aims to determine and analyze the influence of halal labels, halal awareness and brand image on the purchase decision of Wardah cosmetic products in generation Z Muslim women. The research method used is quantitative descriptive. The results showed that halal labels, halal awareness, and brand image had a positive and significant effect on the purchase decision of Wardah cosmetic products in generation Z Muslim women. In testing the classical assumptions of this study are normally distributed, heteroscedasticity does not occur, and multicollinearity.

Eny Latifah; Yusuf Yusuf

Jurnal Ekonomi dan Pembangunan Indonesia 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

This study aims to determine the extent of the urgency of halal product certification in increasing Islamic economic growth in Indonesia. The method used is library research. The results of the study show that the urgency of halal certification in the growth of the Islamic economy in Indonesia is: (1) Halal certification is an instrument in the halal chain in the Islamic economy; (2) Halal certification encourages Indonesia's achievements through the implementation of its sharia economic system, and (3) Halal certification plays a role in increasing the quantity of economic growth in Indonesia. The research implication is as a reference and motivation for stakeholders, government and society in accelerating halal certification for target products. The novelty of research is the urgency in the movement for halal certification to move to increase the growth of the Islamic economy in Indonesia.

Siti Rahmah; Habriyanto Habriyanto; Marissa Putriana

Jurnal Kajian dan Penalaran Ilmu Manajemen 2024 CV. Aksara Global Akademia

This study aims to obtain data and information about developments and marketing strategies for happy firewood shrimp crackers in Mendahara Ilir Village, Mendahara District, Tanjung Jabung Timur Regency, supporting factors and marketing inhibiting factors, and marketing strategies for happy firewood shrimp crackers in Mendahara Ilir Village, Mendahara District. East Tanjung Jabung Regency in terms of shari'ah marketing. This research uses a kulitative research method. Data collection techniques through observation, interviews, and documentation. The data analysis technique uses qualitative data analysis based on marketing mix theory. The results of the study show that: (1) The sales of happy firewood shrimp crackers obtained in the last 5 years tend to decrease, namely from 2018 to 2022; (2) The strategy used by the seller to market the happy firewood prawn crackers by marketing them to stalls, opening stalls, and through direct marketing or promoting directly to neighbors; (3) The supporting factors in the strategy in marketing the happy firewood shrimp crackers in Mendahara Ilir Village, Mendahara District, East Tanjung Jabung Regency lie in the distinctive and tasty taste made from shrimp, the happy firewood shrimp crackers are durable, the raw materials are easily accessible and does not use hazardous materials in the production process and has received halal certification from the Indonesian Ulema Council, while the inhibiting factor for the happy firewood shrimp cracker marketing strategy lies in the packaging which still uses clear plastic and has not yet obtained a permit from the Food and Drug Supervisory Agency (BPOM). BPOM); (4) The marketing carried out by the seller of firewood prawn crackers is in accordance with the trade concept used by Rasulullah SAW, namely honesty, sincerity, hospitality, and advice. In addition, the marketing of happy firewood shrimp crackers is also in accordance with the characteristics of sharia marketing, namely theistic, ethical, realistic, and humanistic.

Rita Haju Kaesti; Puput Melati; Rayhan Gunaningrat

Jurnal Penelitian Manajemen dan Inovasi Riset 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Wardah has built a reputation for itself as a manufacturer of premium, halal cosmetics in an effort to attract a wider audience and increase sales. Finding out how BPOM and Halal labels affect product quality and customer happiness among Wardah cosmetics customers is one goal of this study; another is to determine whether factors related to price influence the buying decision of those who purchase Wardah cosmetics. As part of the research, 105 people who regularly use Wardah cosmetics were asked to fill out a survey. Consumer satisfaction with Wardah cosmetics was shown to have a favorable and statistically significant effect on overall satisfaction. Furthermore, customer satisfaction with Wardah cosmetics was positively and significantly affected by the brand image variable. A similar favorable and statistically significant relationship existed between service quality and customer happiness with Wardah cosmetics. In addition, customer satisfaction with Wardah cosmetics was positively and significantly impacted by the following factors: product quality, brand image, and service quality.

Kurniasih Kurniasih; Ria Nofita Praptiwi; Rayhan Gunaningrat

Jurnal Yudistira : Publikasi Riset Ilmu Pendidikan dan Bahasa 2024 Asosiasi Riset Ilmu Pendidikan Indonesia

In the cosmetics and facial care market, competition is increasingly competitive. Due to the large number of cosmetic products available in the market, a person's interest in buying something and their decision to make a purchase are influenced. Cosmetics have dangerous side effects for the body because of the chemical content. Researchers chose Wardah products as research targets because Wardah guarantees their quality by using high quality materials, has a halal label, and has halal laws. Wardah is made with natural, high quality and safe ingredients so as to avoid dangerous side effects for the skin and body. The purpose of the study is to ascertain how purchasing decisions are influenced by product quality and price. This study used a quantitative approach as its methodology. The study's findings demonstrate that product quality and price have a favorable and substantial impact on consumers' decisions to buy.

Monyka Dayu Astuti; Winda Saputri; Rayhan Gunaningrat

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The purpose of this observation is to determine the influence of price and Halal Label on Purchasing Decisions for Emina cosmetics in the Surakarta area. This observation uses a quantitative method using primary data obtained by distributing documents or questionnaires and collecting responses from a sample of 55 participants. This observation was analyzed using Intelligent Partial Least Squares (PLS) to propose hypotheses, and used a quantitative approach. Based on the results of the Smart PLS analysis test carried out, it shows that prices and halal labels have a positive or significant effect on purchasing decisions.

Heni Pratiwi; Anisa Putri Febriyanti; Pramika Susanti; Akbar Samudra

JUREKSI (Journal of Islamic Economics and Finance) 2024 STIKes Ibnu Sina Ajibarang

Penelitian ini bertujuan untuk menganalisis nilai-nilai halal dalam rantai nilai industri penggilingan daging bakso pada usaha industri Penggilingan Daging Bakso Mas Pur di Pasar Angso Duo. Metode penelitian yang digunakan meliputi observasi langsung, wawancara, dan analisis dokumen terkait proses produksi. Hasil penelitian menunjukkan bahwa proses penggilingan daging bakso di Home Industri Mas Pur telah diatur sesuai prinsip-prinsip halal yang ditetapkan dalam standar industri halal. Analisis nilai halal mencakup seluruh tahapan mulai dari pemilihan bahan baku, proses produksi, hingga distribusi produk. Proses pemotongan dan penggilingan daging dilakukan dengan memperhatikan tata cara yang sesuai dengan ajaran halal, termasuk penggunaan peralatan yang telah dibersihkan dan disucikan sesuai aturan agama. Pemantauan dan pengendalian kualitas dilakukan secara ketat untuk memastikan kebersihan dan kehalalan produk. Selain itu, penelitian ini juga mengidentifikasi potensi perbaikan dan peningkatan dalam sistem rantai nilai halal. Oleh karena itu, penelitian ini memberikan kontribusi dalam pengembangan industri penggilingan daging bakso rumahan yang lebih berkualitas dan sesuai dengan prinsip-prinsip halal.

Desy Septiani; Fahri Fahri; Anggraini Anggraini; Titik Rosnani

Jurnal Nusantara Berbakti 2024 Universitas Kristen Indonesia Toraja

The halal lifestyle has also experienced significant development both in Indonesia and in the world. In facing the era of globalization and intense business competition, Micro, Small and Medium Enterprises (MSMEs) in West Pontianak District are required to continue to adapt to changes and meet higher quality standards. However, there is still a lack of awareness among MSME actors in the District about the importance of halal certification. This will have an impact on losing their market share, especially among people who are increasingly aware of the halality of the products they consume. The type of method for implementing community service activities is a participatory dialogue seminar which is carried out by inviting 40 selected MSME players in the district to understand more deeply the importance and how to obtain certification. It is hoped that effective strategies can be found to increase the implementation of this certification among MSMEs in this region.

Saiful Hamdi; Tutuk Ningsih; Novan Ardy Wiyani

International Journal of Education and Literature 2023 Lembaga Pengembangan Kinerja Dosen

Education is an effort to grow and develop innate potentials, both physically and spiritually, in accordance with the values that exist in society and culture. LP. Ma'arif NU is the part that deals with the fields of education, teaching and culture. Character education as a pedagogy gives important attention to human growth, namely the development of natural human abilities as possessed differently by each individual. This study uses a qualitative research method, which seeks to describe the Reconstruction of Ma'arif Educational Institutions in implementing character education in MI Banyumas Regency, with the results of data collection through observation, literature study, interviews, and documentation. Activities for developing religious habits: 1. Daily activities include morning apples, greetings when meeting teachers and friends, shaking hands or shaking hands when coming to and from school, praying before and after learning activities, reading Asmaul Husna every day, memorizing short letters. (juz amma) and tahfidz, memorizing daily prayers and hadiths and their meanings, dhuha prayers, congregational midday prayers and honesty canteens. 2. Weekly activities include charity Friday, Yasin and tahlil, healthy Friday, and clean Friday. 3. Monthly activities include PHBI (commemoration of Islamic holidays), Pondok Romadhon, and Halal Bi Halal. 4. incidental activities such as istighosah (joint prayer), istisqo prayer, visiting sick friends, and ta'ziyah.

Wiwik Widiyati

Jurnal Ilmu Kesehatan Umum, Psikolog, Keperawatan dan Kebidanan 2023 Asosiasi Riset Ilmu Kesehatan Indonesia

Islam is present on earth by truly caring for the human soul and mind by providing healthy food from pre-conception to the next stages of life. Food consumed by humans must contain various kinds of nutritional content that can support human life processes. This research uses a literature review method where the researcher carries out a series of research involving various kinds of information originating from literature such as books, encyclopedias, documents, and so on with the aim of finding various kinds of theories and ideas which can then formulate results in accordance with the research objectives. The results of research from various literary sources show that in Islamic teachings, food and drink consumed by humans, especially Muslims, must be selective, namely halal according to Allah's instructions in the Koran and the explanation of the Prophet Muhammad SAW in the hadith, and of thayyiban quality, namely food that is useful for the body, it is not damaging, not disgusting, delicious, does not expire and does not conflict with God's commands, because it is not forbidden. Islam and health basically have the same goal for the good of humans. Therefore, when consuming food, there are several conditions that must be met and strictly observed so that humans avoid various types of diseases that originate from food.

Dadang Purwoari Widodo; Moch. Fachur Rochman; Dhorrotun Nafisa; Lujeng Lutviyah; Miftakhul Jannah +19 more

Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat 2023 Asosiasi Riset Ilmu Pendidikan Indonesia

Counseling, Mentoring and Empowerment are activities to increase community participation in meeting life's needs to resolve problems experienced by the community. Activities are carried out through the Real Work Lecture (KKN) program, which is a community service-based activity to increase student empathy for the conditions of society and the environment. Science KKN is carried out in Kemlagi District, Mojokerto Regency using service methods such as counseling, training and group mentoring. The results show that there is a positive response from village stakeholders and high active participation from the community, including taking part in an extension program with four activities, namely structuring Village Administration, Legal Awareness, Empowering MSMEs, and Learning Innovation. Apart from that, there are several outputs produced: (1) Strengthening data recording, archiving and reporting Village finances correctly (2) Increasing order, peace, security and justice in Village social life (3) Development of quality, competitiveness and added value of production home and halal certification (4) There has been an increase in discipline and participation in the teaching and learning process in an orderly and structured manner.

Nur Adevita; Fadhilah Fasehdiyah; Rissa Sablia Rati; Adinda Oktavia; Nur Azizah

Jurnal Bintang Pendidikan Indonesia 2023 Pusat Riset dan Inovasi Nasional

Waqf is one of the Islamic social instruments that has a dual role, namely as a religious institution and as an economic instrument. Waqf can improve the welfare of the ummah, support government spending, and absorb labor. The author applies a descriptive qualitative approach using the literature study research method. This method involves collecting data from various literatures, especially articles from scientific journals relevant to the research topic. Halal tourism is a travel concept that fulfills the principles of Islamic sharia in every aspect. The purpose of halal tourism is to provide a vacation experience that complies with religious principles for Muslim tourists, which includes spiritual, cultural, and also their practical needs while traveling. From the research conducted, it appears that the optimization of waqf assets has great potential in creating significant employment opportunities and can reduce the unemployment rate.

Qorirotul Uyun; Mashudi Mashudi; Dahruji Dahruji

Jurnal Riset dan Publikasi Ilmu Ekonomi 2023 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

The demand for Madurese herbal medicine products is increasing significantly in every region, this cannot be separated from Madura herbal medicine producers as providers of halal products. In this study, the object of research was the producer of Madurese herbal medicine in the Kwanyar Madura sub-district area. This research was conducted on producers to find out what factors influence the influence of culture and halal certification on consumer loyalty. This research aims to find out the process of Madurese herbal medicine producers in Kwanyar sub-district to obtain halal certification from the halal product guarantee administration body (BPJPH) using an analytical approach. multiple linear variables through cultural influence, halal certification, consumer loyalty. The method used in this research is quantitative using multiple linear analysis tests. The sampling technique is the technique used for sampling in this research with a non-probability sampling technique using a purposive sampling approach. This test consists of normality test, multicollinearity test, heteroscedasticity test, autocorrelation test, t test, f test, and multiple linear analysis.

Dinda Rizqa Aulia; Nurhayati Nurhayati

Jurnal Ekonomi dan Keuangan Islam 2023 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

This research was conducted with the aim of investigating the influence of the 4P Marketing Mix on consumer decisions regarding PTPN IV Butong Tea & Tobasari Tea retail products. Marketing Mix 4P includes four main components, namely product, price, place and promotion, which are interrelated and have the potential to influence consumer decisions. In this context, Butong Tea & Tobasari Tea were chosen as retail products offered by PTPN IV. The research method used in this study involves interviews with willing sources as a means of collecting data. Research respondents were consumers of Butong Tea & Tobasari Tea who were randomly selected. The data collected will be analyzed using the narrative analysis method to identify the influence of each 4P Marketing Mix component on consumer decisions. The hope is that this research can provide more in-depth knowledge about the factors that influence consumer decisions in choosing Butong Tea & Tobasari Tea. Moreover, the main aim of this research is also expected to provide broader understanding for PTPN IV in optimizing their marketing strategy to increase product interest so that it influences consumer decisions. The conclusions from this research can contribute to knowledge and understanding of the influence of the 4P Marketing Mix on consumer decisions in the context of Butong Tea & Tobasari Tea retail products. Companies need to consider the principles of justice, business ethics, managerial skills, social responsibility, and halal transactions in marketing strategies and consumer decisions. This research can also provide practical input for PTPN IV and the tea industry in general in developing effective marketing strategies to increase sales and consumer satisfaction.

Karen Katalina; Kyky Wulandari; Tri Wahyuningsih; Desi Fatmawati

Jurnal Riset dan Publikasi Ilmu Ekonomi 2023 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Sharia tourism policy is a government effort to develop the tourism sector by prioritizing sharia principles in all aspects. These measures include services that value Islamic teachings, such as sharia-based places to stay, restaurants that serve halal food, and entertainment programs that adhere to Islamic ethics. The aim of this policy is to increase the attractiveness of tourism among Muslim tourists and at the same time create a tourist environment that is in accordance with Islamic teachings. Thus, the sharia tourism policy is expected to contribute positively to economic growth and fulfillment of the spiritual needs of the local community. sharia tourism is the implementation of sharia principles into a form of travel activities of sharia tourist destinations. The development of Islamic tourism is currently growing rapidly because it is very much in demand by Muslim tourists who are looking for alternative travel in accordance with the principles of Islamic sharia, this research reaches the implementation of the concept of Islamic tourism in tourist destinations that are very popular and in great demand in areas with a majority Muslim population. This research uses a qualitative approach that analyzes accommodation, culinary, and tourist activities that integrate Islamic values, the results of this study show that Islamic tourism policies have a significant impact on the economic development of the region, this research discusses the Islamic tourism system and its policies where these two things have a significant impact on local economic development, through a case study approach and economic data analysis, this research identifies the effect of regional tourism policies on regional economic development.

Agus Eko Sujianto; Aprilia Nur Azizah; Muhammad Arif Budi Aji; Sa’adah Nurul Ummah; Tika Amelia Sulistyaningrum

Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah (JUPIEKES) 2023 STAI YPIQ BAUBAU, SULAWESI TENGGARA

Globalization is a global phenomenon that affects all aspects of life, including consumption behavior. The Korean Wave is an example of globalization. The Korean Wave phenomenon can reach Indonesia, one of which is through Korean music culture which is very famous in various countries, namely K-Pop. Apart from its well-known music, Korea also wants to export halal-certified Korean food to Indonesia through halal food diplomacy. This research aims to determine the influence of halal awareness and halal certification on generation Z's choice of halal consumption behavior for Korean food products. The population in this research is Lawson Tulungagung consumers. The sample used in this research was 160 respondents who had been tested to meet the sampling criteria. The analytical methods used are multiple linear regression, instrument testing, descriptive analysis, classical assumption testing, and hypothesis testing. The results of this research show that simultaneously halal certification and halal awareness have a positive and significant effect on generation z's halal consumption choices. Apart from that, halal certification partially has a negative and insignificant effect on generation z's halal consumption choices, while halal awareness has a positive and significant effect on generation z's halal consumption choices for Korean food products.

Sari, Yudiana; Alhibarsyah, Alhibarsyah; Sundari, Susanti

Jurnal Suara Pengabdian 45 2023 LPPM Universitas 17 Agustus 1945 Semarang

MSME Kerupuk 32 wants to create a competitive advantage so that it can compete to maintain the sustainability of its business by having halal certification and labels issued by BPJPH as the aim of the community service team providing assistance to help carry out the registration process. One of the things that can increase consumer confidence and is a value of excellence is by having recognition of the halalness of cracker products from the government through halal certificates and labels, besides that, because in Indonesia the majority of the population is Muslim, the government must guarantee the halalness of every product circulating in society which is a requirement. The main thing for Muslim consumers to consume food, in this case crackers. This mentoring activity goes through several stages, namely: preparation stage with interviews and observations with partners, document collection stage, account creation stage, data filling stage, data sending stage, validation process stage, inspection stage, halal certificate issuance stage, and certificate submission stage to partners. This mentoring activity ran smoothly and according to targets, and its success was marked by the issuance of a halal certificate which was handed over to partners. This activity can be continued to help MSMEs increase the value of their products in the eyes of consumers or the public so that it is hoped that they can increase sales and income for MSMEs in developing their businesses.

Gunawan Aji; Abdillah Dwi Prasetyo; Kausar Faida Rakhman; Grecia Adis Vanessa

Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah (JUPIEKES) 2023 STAI YPIQ BAUBAU, SULAWESI TENGGARA

Halal SMEs in Pekalongan need to adopt a more progressive approach to remain relevant and competitive. Innovation is not just a concept but also an urgent necessity to enhance products, production processes, and marketing strategies. Halal SMEs in Pekalongan should view innovation as the key to improving their competitiveness globally. Empowering Halal SMEs through the Pekalongan Halal Special Economic Zone (KEK) should be the main focus in the strategic plan and regional economic development. This research utilizes qualitative descriptive research with an exploratory approach. It is also a type of literature study. The results of this literature review illustrate the importance of empowering Halal SMEs to achieve global competitiveness through innovation and collaboration. In the context of empowerment, crucial aspects include capital, education, training, and financial support, needed to enable SMEs to develop their production capacity and innovation. Furthermore, the Pekalongan Halal KEK plays a significant role as a facilitator of the growth of the halal economic sector. The KEK provides incentives, infrastructure, and strict regulations that encourage transparency and access to the global market for halal products.

Zamaluddin Zamaluddin; Abdul Rochim; Mabruri Andatu; Rifki Saputra

Mandub: Jurnal Politik, Sosial, Hukum dan Humaniora 2023 STAI YPIQ BAUBAU, SULAWESI TENGGARA

Sharia shares are a form of ordinary shares which have special characteristics in the form of strict control regarding the halal scope of business activities. One of the shares listed on the stock exchange belongs to BRI Syariah. Bri Syariah is a sharia bank that has sharia shares. BRI Syariah with the ticker BRIS conducted an initial share offering. Currently, many people are interested in BRIS shares. The increase in BRIS shares is due to the increasing number of people showing interest in sharia finance. Sharia capital markets are capital market activities that do not conflict with sharia principles in the capital market. The explanation of the phenomena stated above provides a gap that requires urgent further research related to the law of buying and selling BRIS shares in the sharia share community from the perspective of Islamic and positive law. This research is normative juridical research that is qualitative in nature. Normative juridical research is a process for determining legal rules, legal principles and legal doctrines. In this research, the approach used is a statutory approach and an analytical approach. From the results of the author's research, it was found that the process of buying and selling BRIS shares from an Islamic legal perspective must avoid several aspects, namely Bai' al-Hamisy and Bai' al-Maksyuf. The practice of buying and selling BRIS shares in the Sharia Shares Community begins with a contract process that is adapted to DSN-MUI No.80 of 2011 and the process of buying and selling BRIS shares from a positive legal perspective has been carried out safely and in accordance with Financial Services Authority (OJK) regulations. buying and selling BRIS shares is permitted based on the perspective of Islamic law. The perspective of Islamic law regulates that buying and selling must avoid several aspects, namely Bai' al-Hamisy and Bai' al-Maksyuf. The practice of buying and selling BRIS shares in the Sharia Shares Community begins with a contract process adapted to DSN-MUI No.8 of 2011, namely mudharabah, ijarah, musyarakah and syirkah contracts.                                  

M. Aris Pujiyanto; Fitri Adi Setyorini

MARHALADO: Jurnal Pengabdian kepada Masyarakat 2023 PT. Arsil Reka Engineering

This journal discusses efforts to increase knowledge about the importance of halal certification as a strategy to increase the competitiveness of Micro, Small, and Medium Enterprises (MSMEs) in Banjarnegara Regency. Halal certification is a key factor in expanding market access and increasing consumer confidence. The aim of this research is to increase the understanding of the MSME group in Banjarnegara Regency regarding the basic concept of halal certification, its significance in the context of business competitiveness, and its positive impact on local economic growth. The method of increasing knowledge involves outreach activities and workshops directly to MSME groups. The results are expected to have a positive impact on increasing awareness and implementation of halal certification among MSMEs, which in turn will contribute to increasing competitiveness and economic growth in Banjarnegara Regency.