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As time grows and the population increases. Making the company and beverage sector experience a significant increase, one of the popular types at this time is the coffee industry. One way to retain existing consumers and attract potential buyers by paying attention to reputation. The strategy used is brand image. A good brand image can differentiate consumer brands with their choice of competing brands. The purpose of this study was to determine the effect of brand image, service quality and price on customer satisfaction and customer loyalty, then to determine the most dominant variable in influencing consumer interest in soul promise coffee. The sample in this study amounted to 222 respondents using purposive sampling data collection techniques. The data is then processed using the Structural Equation Model (SEM) method with smartPLS software. Based on the test results, it is known that Brand Image has no effect on Customer Satisfacion and Price also has no effect on Customer Satisfaction, then Service Quality also has no effect on Customer Satisfaction. While Brand Image has a positive effect on Customer Loyalty and Price has a positive effect on Customer Loyalty, then Customer Satisfaction has a positive effect on Customer Loyalty.

This study aims to analyze the characteristics and behavior of visitors to Lippo Cikarang Mall, focusing on demographics, shopping preferences, and satisfaction levels with the facilities and services provided. Efforts to increase the volume of visitors to find out: the number of visitor respondents, the number of respondents who filled out the questionnaire and the statistics of the crowd of visitors. Data was collected through a survey involving 70 respondents who were randomly selected in various areas of the mall. Descriptive statistical analysis is used to describe visitor profiles, while inferential analysis is applied to identify factors that affect customer satisfaction. The results of the study show that the majority of visitors are in the age group of 15-55 years old with an upper-middle-income income. Shopping preferences are more dominant on fashion and food products. The level of visitor satisfaction is high, especially regarding cleanliness, safety, and tenant variety, but there are complaints related to limited parking spaces. This finding provides valuable insights for the management of Lippo Cikarang Mall in formulating strategies to improve services and a better shopping experience for visitors

This study aimed to assess the impact of cognitive involvement, affective involvement, and customer behavioral involvement on online purchase intentions, with customer experience as a mediator on the Shopee application in Medan City. The research included 130 respondents from Medan City, selected using purposive sampling. Data analysis was conducted using the SMARTPLS version 3.0 program, employing Structural Equation Modeling (SEM), measurement models (outer models), structural measurements (inner models), and hypothesis testing. The results indicated that customer cognitive involvement had a positive but insignificant effect on customer experience. Affective and behavioral involvement had a positive and significant effect on customer experience. Both cognitive and behavioral involvement had a positive and significant effect on online purchase intentions, while customer affective involvement had a positive but insignificant effect on online purchase intentions. Furthermore, customer experience had a positive and significant effect on online purchasing intentions. It was found that customer experience was unable to mediate the influence of customer involvement on online purchasing intentions. However, customer experience was able to mediate the influence of affective and behavioral customer involvement on online purchasing intentions. Hence, businesses using the Shopee application can enhance customer engagement and leverage technological advancements to attract purchasing intentions by introducing additional features with creativity and openness.

Customer engagement is a crucial component of successful e-commerce platforms in the digital age, especially in rapidly growing regions like Southeast Asia. This research analyzes engagement strategies used by top e-commerce companies to retain customers and increase brand loyalty. Using a case study approach, data were collected from various platforms, focusing on user experience, loyalty programs, and digital marketing tactics. The findings reveal that personalized marketing and seamless mobile integration play significant roles in customer engagement. The paper concludes with recommendations for e-commerce businesses looking to improve customer interaction and loyalty in competitive digital landscapes.

This research aims to analyze employee performance and service quality at the Tuah Bintan Buffet Restaurant. The research approach used is qualitative with interviews and observation methods as the main data sources. The research results show that optimal employee performance, including clear division of tasks, structured training and regular evaluations, contributes significantly to the quality of services provided. The main challenge faced by this restaurant is maintaining consistent food quality and efficient service times during peak hours. However, innovation and implementation of improvements based on customer feedback have succeeded in increasing customer satisfaction. This research confirms that good employee performance has an important role in creating a positive service experience, as well as providing input for strategies for improving restaurant operations in the future.

The development of the Internet of Things (IoT) has changed the paradigm of banking services by offering innovations in operational efficiency, security and customer experience. Despite this, IoT implementation in the banking sector faces significant challenges related to data security and infrastructure costs. This research aims to explore the impact of implementing IoT in banking services and to identify the opportunities and challenges faced in the current digital era. This research method involves case studies, in-depth interviews, and surveys to analyze the use of smart ATMs, wearable devices, security sensors, and smart queuing systems in various banking contexts. The analysis results show significant improvements in operational efficiency and customer satisfaction, while also highlighting challenges related to data security and implementation costs. The implications of this research include recommendations for further development in IoT technology in banking services, with a focus on enhanced data security and effective implementation strategies.

This research aims to analyze the impact of service quality and selling price on the level of satisfaction of tourism visitors. With increasing competition in the tourism industry, understanding the factors that influence customer satisfaction has become increasingly important. The method used in this research is a survey involving visitors at several tourism locations. The data collected was analyzed using statistical techniques to evaluate the relationship between service quality, selling price and visitor satisfaction. The research results show that service quality has a significant positive influence on satisfaction, while selling price also plays an important role, although the impact varies. These findings can be a reference for tourism destination managers to improve visitor experiences through improving services and adjusting prices accordingly

The rapid adoption of artificial intelligence (AI) in e-commerce is revolutionizing the business landscape. This study explores the rise of AI-powered e-commerce and its impact on business models, strategies, and market dynamics in 2024. Through a multiple case study approach, focusing on leading e-commerce companies such as Amazon, Alibaba, and Shopee, the research reveals that AI is fundamentally transforming the way businesses operate in the digital economy. AI enables enhanced personalization, operational efficiency, and improved customer experiences, driving the emergence of new business models and competitive advantages. However, the adoption of AI also creates significant challenges, including implications for the workforce, ethical concerns surrounding data privacy and algorithmic bias, and potential impacts on market dynamics and competition. The study highlights the need for a strategic and ethical approach to AI adoption, collaboration among stakeholders, and adaptive regulatory frameworks. It concludes with recommendations for businesses, policymakers, and future research to navigate the transformative impact of AI in e-commerce. The findings contribute to the literature on digital transformation and disruptive innovation, offering valuable insights for managers, practitioners, and researchers.

This study investigates the level of customer loyalty in e-commerce in the United States in 2020. Using e-commerce customer data from 2020 available on Kaggle, this research analyzes cohort retention to understand the number of customers from each cohort who continue to make purchases in subsequent months. Additionally, this study evaluates the implementation of data analysis to assess the effectiveness of promotional strategies and their impact on customer loyalty and retention. The results show that retention percentages decline over time, with the number of active customers decreasing after registration. However, some cohorts exhibit better retention performance. For instance, the April cohort saw a significant increase from 18.46% to 29.23%, and the May cohort experienced the highest increase from 14.29% to 30.16%. On the other hand, the January cohort showed the most drastic retention drop from 100% to 10.42% after the first month, with the largest monthly decline from 23.96% in April to 7.29% in May. These findings provide practical guidance for e-commerce companies in developing more effective strategies to improve customer retention. Further analysis is recommended to understand the specific causes of these retention trends and to develop more holistic strategies to support better business decisions and increase long-term profitability.

In the era of globalization, intense competition drives companies to expand their markets, particularly in Indonesia's rapidly growing tourism sector. Batam, as a Free Trade Zone and a potential tourist destination, has experienced a significant increase in international tourists, fostering the growth of the hospitality industry. PT. Trikarya Era Sukses Medan established the Ibis Style Hotel Batam, offering facilities comparable to four-star hotels to attract consumers amid tight competition. This study analyzes the influence of service quality, business facilities, and consumer satisfaction on customer loyalty at the hotel. The population in this study consists of all guests staying at Ibis Style Hotel Batam, totaling 3,689 individuals. Accidental sampling is the technique used for sample collection, and the sample size is 110 individuals. The data collection method employs questionnaires. The study results indicate that: (1) Service quality significantly affects customer loyalty, (2) Business facilities significantly affect customer loyalty, (3) Consumer satisfaction significantly affects customer loyalty, (4) Service quality, business facilities, and consumer satisfaction collectively and significantly affect customer loyalty.

Market Basket Analysis (MBA) is an analytical technique used to identify relationships between items in purchasing transactions. This notebook uses retail transaction datasets and the Apriori algorithm to discover hidden associations and patterns that retailers can leverage in optimizing marketing strategies, store layouts, and product recommendations. Through initial data processing, data exploration, and application of the Apriori algorithm, this analysis succeeded in identifying various significant associations between items that are frequently purchased together. The results provide valuable insights for retailers to develop targeted promotions and improve customer shopping experiences, while emphasizing the importance of selecting the right parameters to obtain accurate and relevant results.

This research presents the development of an e-commerce application aimed at enhancing the operational efficiency of Khadijah Konveksi, a small and medium-sized enterprise (SME) in the garment industry. The application, developed using Android, Java, and Kotlin, provides features for order management, real-time tracking, and online payment, significantly improving customer experience and operational workflow. Initial feedback indicates a high level of customer satisfaction and a notable increase in operational efficiency. The project also highlights the collaborative efforts between students, faculty, and industry professionals, demonstrating the impact of academic-industry partnerships in driving technological advancements for SMEs  

For companies across industries, the integration of the Internet of Things (IoT) and management information systems (MIS) offers great potential for digital transformation. This publication explains the benefits and drawbacks of integrating IoT into MIS and how this technology can improve customer experience of products and services, in-depth data analysis, operational efficiency, energy efficiency, and creativity. Implementing IoT in SIM is not without challenges, because there are issues such as data security, interoperability, infrastructure availability, advanced data management, data protection and ethics. With a clear understanding of these pros and cons, companies can take the necessary steps to take full advantage of IoT integration in MIS while maintaining operational security, data protection, and Masu requirements.

The Thrifting Shop has become one of the Small and Medium Enterprises (SMEs) that have experienced significant development over the past few years. The current era of globalization has led to consumer behavior influencing the lives of the general public. This is influenced by changing habits and lifestyles. This behavior requires a larger budget, as it is no longer just about meeting needs but also about satisfying desires. Currently, there is a trend towards second-hand clothing (fashion thrift) to meet the increasing demand of consumers, considering that times have changed, buying second-hand clothes has become a trend and a lifestyle that is growing rapidly in Indonesia. Therefore, many new business owners are trying to venture into this thrift business through online platforms like live e-commerce. When discussing the sustainability of a business, it is undeniable that it will face risks. These risks are not only caused by internal factors but also by external factors that force us to be more vigilant in facing these risks. These risks do not only appear in large businesses but also in small-scale businesses like SMEs. This study aims to identify operational risks, their causes, and their impact on business activities and find solutions to address operational risks that occur. The research object is Yodshi Fashion, which is one of the online thrift stores in Cirebon. This study uses a qualitative method with data collection techniques through online observation and interviews with business owners, as well as an analysis based on Enterprise Risk Management (ERM). The research results show that there are operational risks, such as the mismatch between the quality of clothes and stock with customer demand, fluctuations in live traffic on e-commerce, high administrative costs on e-commerce, intense competition among online thrift sellers, a large number of PHP customers during live sales, and the cancellation of COD orders by customers. These risks include internal and external operational risks with a high risk level that occurs in Yodshi Fashion Cirebon. These operational risks can affect the quality of products presented and disrupt the service process for customers. Risk management is crucial for operational activities to minimize and prevent the possibility of risks that can cause losses for Yodshi Fashion Cirebon.

People today form their opinions based on their experiences interacting with brands. Experience is the main aspect to win the hearts of consumers. The aim of this research is to find out how the implementation of Customer Experience through the City Gas Tour event carried out by PT Perusahaan Gas Negara Bekasi Area builds brand awareness. As well as to find out the inhibiting and supporting factors in the City Gas Tour event in building brand awareness. Using Pelsmacker, Geuen, Van De Bergh's brand activation dimension theory. Using a Qualitative Approach with Descriptive methods. Data collection techniques through Semi-Structured Interviews. Test the validity of the data using the Source Triangulation technique for participants attending the 2022 City Gas Tour event and also Customer Experience Specialists. The results of the research are that the dimensions that play an important role are Sense, Think and Act. The sense dimension by taking a direct approach through various striking facilities; dimensions related to activating Instagram social media and making broadcasts via WhatsApp blast to local residents at the event point; think by inviting participants to think from staff explanations through the question and answer booth provided; Take action by taking direct action to experience the facilities. The inhibiting factors are the underutilization of social media and the lack of conduciveness to the event due to interference with vehicle traffic and the volume of people's voices. The supporting factor is natural gas products from PGN which guarantee that the gas will be distributed 24 hours. Also, the location where the event takes place, by holding an event in the middle of a crowd, you can attract people to visit this event.      

: For companies across industries, the integration of the Internet of Things (IoT) and management information systems (MIS) offers great potential for digital transformation. This publication explains the benefits and drawbacks of integrating IoT into MIS and how this technology can improve customer experience of products and services, in-depth data analysis, operational efficiency, energy efficiency, and creativity. Implementing IoT in SIM is not without challenges, because there are issues such as data security, interoperability, infrastructure availability, advanced data management, data protection and ethics. With a clear understanding of these pros and cons, companies can take the necessary steps to take full advantage of IoT integration in MIS while maintaining operational security, data protection, and Masu requirements.  

This study aims to examine the role of customer satisfaction and trust as determinants of loyalty in Grab online transportation services in Medan City. The research method used is a qualitative approach with a survey method. Data collection was carried out through the distribution of online questionnaires to 60 respondents selected using purposive sampling technique. The data were analyzed descriptively using a Likert scale. The results showed that customer satisfaction, which includes service quality, driving experience, driver professionalism, vehicle cleanliness, and complaint handling, was rated quite well by the respondents. Customer trust in Grab as a safe, transparent, and reliable transportation choice has also proven to be an important factor in building loyalty. However, customer loyalty to Grab is not very strong, given the intense competition in the online transportation industry. The implication is that Grab and similar companies need to continue improving service quality, ensuring customer safety and comfort, responding to complaints effectively, and implementing effective marketing strategies to retain customers. This research provides valuable insights for online transportation service providers in their efforts to enhance customer satisfaction, trust, and loyalty amidst dynamic market competition.

The aim of carrying out this research is to find out the implementation of the Sharia productive financing program in increasing income at PT Pemodalan Nasional Madani Syariah Pujon. The type of research used in this research is field research (Field Research). This research approach is descriptive analysis. This research aims to determine the impact of the Sharia productive financing program on increasing the income of women's MSMEs in Pujon. In preparing this research, the author clarified the data sources into 2 types, namely: 1) Primary data; 2) Secondary Data. Data collection techniques in this research were obtained through the following methods and stages: 1) interviews; 2) Observation and 3) documentation. The results of this research are the productive financing application mechanism at PT Permodalan Nasional Madani, namely that prospective customers submit applications by bringing initial documents and filling in the financing application form. Customers who take out or carry out productive financing with PT Permodalan Nasional Madani as a business need, the micro-business runs by the customer experiences an increase in income. So that with this financing, the business run by the customer can develop and increase the customer's income. By increasing the stock of goods or equipment in the business run by the customer, the business also experiences progress in terms of income, production and performance

This research aims to examine the effect of website performance on customer satisfaction and loyalty in e-commerce. E-commerce has become an important platform in e-commerce, and website performance has become a critical factor in achieving customer satisfaction and loyalty. In this research, the conceptual framework used includes three main constructs: website performance, customer satisfaction, and customer loyalty. Website performance is measured along several dimensions, including access speed, reliability, user interface, and content quality. Customer satisfaction is measured as the customer's perception of the quality of service and shopping experience on an e-commerce website. Customer loyalty is measured through repeat purchase intentions and recommendations to others. The research results show that website performance has a significant positive influence on customer satisfaction in e-commerce. Website performance dimensions, such as access speed and reliability, are critical in creating customer satisfaction. Apart from that, customer satisfaction also has a significant positive influence on customer loyalty. Satisfied customers tend to have a higher intent to make repeat purchases and recommend a website to others. The practical implication of this research is the importance of improving website performance to achieve customer satisfaction and loyalty in e-commerce. Business people should pay attention to aspects such as access speed, reliability, user interface, and content quality in the development and maintenance of their websites. Apart from that, efforts to increase customer satisfaction must also be the main focus, because customer satisfaction has a significant impact on customer loyalty.

This research examines Baitut Tamwil Muhammadiyah (BTM) Taqwa in improving sharia microeconomics in Singkut sub-district, Sarolangun district, Jambi province. The aim of the research is to find out the strategic role of BTM Taqwa in improving sharia microeconomics. Apart from that, to find out the supporting and inhibiting factors experienced by BTM taqwa. This type of research is qualitative using a managerial and sharia economic approach; the research paradigm is direct involvement and intense interaction with informants; data sources are empirical data obtained in the field through the Founding Board, Management, Members and customers of BTM Taqwa as well as the regional government of Singkut sub-district, Sarolangun district, Jambi province (primary sources) and documents and books related to research (secondary data); The instruments for this research are observation, interviews and documentation and the data collection tools are observation guides, interview guides and documentary study guides; data collection stages include preparation, implementation and preparation; and the validity testing techniques used are credibility and compatibility. The results of this research show that BTM Taqwa plays a role in improving sharia microeconomics in Singkut sub-district, Sarolangun Regency, Jambi Province. The role played by BTM Taqwa is the role of empowering human resources and an entrepreneurial spirit, the role of improving microeconomic welfare, and the role of distancing people from the practice of usury. The results of this research also show that the supporting factors for BTM Taqwa's success in micro economics internally are strategic location, commitment of the board of trustees, management and members, and high participation in member savings, while externally there is high demand from micro business actors for BTM Taqwa, ease of obtaining business capital assistance received by micro business actors, and government support. The inhibiting factors experienced by BTM taqwa internally are BTM taqwa's lack of human resources, lack of financial capital and technology, while externally there are many customers who are lazy about making savings capital payments.