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The aim of this research is to determine the description and impact of promotion of Ulos Ragi Hotang on increasing tourist attraction in Meat Village, Toba Regency, because promotion is a very important thing to do in increasing tourist attraction. Mazid stated that promotion is a marketing activity to introduce, inform and offer a destination to the wider public so they want to come to visit. The method used in this research is qualitative with a descriptive approach, with 10 research subjects selected to collect data in the field. The results of this research show that the promotions that have been carried out by the government and the community through face-to-face sales (personal selling), publicity (Publicity), sales promotions, namely an increase in the attraction of tourists to come to visit the Meat Village, although not too much. However, there are changes from the previous year. In connection with the research results, the author provides input for the community government, Pokdarwis to maximize the promotion of Ulos Ragi Hotang in a sustainable manner, not just by activities carried out in the meat village such as the Meat art festival and the thousand tent activity as an annual event, but the government provides encouragement, especially to the community. weaving craftsmen to be more effective in promoting, then the community must maintain the beauty of the motifs and continue to preserve the culture of Ulos Ragi Hotang weaving as a superior product from Meat village

This thesis is entitled Analysis of Promotional Strategies According to Islamic Economics in Increasing Sales Volume (Study of the "Jambi Family" Electronic Store in Pematang Lumut Village, Tanjabbar). This research aims to determine promotional strategies according to Islamic economics in increasing sales volume. The method used in this research is descriptive qualitative, where in collecting data the researcher uses observation, interviews and documentation methods. The research results show that the Jambi Family Electronics Store has implemented promotions according to Islamic economics well in running its business. The obstacle in carrying out promotions according to Islamic economics is the lack of keeping promises caused by limited availability of goods which causes many consumers to have to wait and some also cancel orders because they have to wait. The second is the lack of carrying out promotional activities online. The solution in carrying out promotions is to provide availability of goods, other payments in addition to cash such as credit and being active in carrying out promotions.

Surety bond insurance issuance services are an important sector in the construction and service industry, because they involve insurance institutions on the quality and success of projects to clients. This study aims to determine the effect of service quality and sales promotion on Suretybond sales volume at PT. Parolamas Jayapura branch quality of service and sales promotion to the sales volume of suretybond PT. Parolamas Jayapura branch. The sample taken in this study was 100 respondents with random sample. The data analysis technique in this study uses multiple linear regression analysis with simultaneous regression test (F-test) and partial regression test (t-test). The results showed that there was a positive influence of service quality and sales promotion on the sales volume of suretybond PT. Parolamas Jayapura Branch. Quality of service and promotion is able to explain Sales volume by 81.1%, while for 18.9% sales volume is influenced by variables other than service quality and sales Promotion.  

This research aims to explain and prove the hypothesis regarding the influence of product, price, location, promotion and word of mouth on sales volume at Attahira Fashion Tulungagung. This research uses a quantitative method with a Non Probability Sampling sampling technique with an accidental sampling method with a sample size of 60 people. The analysis techniques used are validity test, reliability test, classical assumption test, multiple linear regression test, t test (partial) and F test (simultaneous) as well as the determinant coefficient (R2) which was processed using the SPSS version 25 program. Conclusions were obtained from the research results. that partially the product has a positive and significant effect on sales volume, a significant t value of 0.000 <0.05 is obtained. Price partially has a positive and significant effect on sales volume, obtaining a significant t value of 0.044 < 0.05. Location partially has no effect on sales volume, obtaining a significant t value of 0.460 < 0.05. Promotion partially has a positive and significant effect on sales volume, obtaining a significant t value of 0.000 < 0.05. Word of mouth partially has no effect on sales volume, obtaining a significant t value of 0.437 < 0.05. Product, price, location, promotion and word of mouth simultaneously have a positive and significant effect on sales volume at Attahira Fashion Tulungagung by looking at the significant F value of 0.000 < 0.05.  

 In an era full of technological developments, various daily activities are connected with the help of the internet, making operations easier and faster. One use of this technology, for example, is massive marketing activities carried out via social media, one of which is WhatsApp. This application introduces WhatsApp Business features specifically designed to facilitate the marketing of their products to consumers. This increase in the number of WhatsApp users opens up more opportunities for businesses to maximize the application's potential as a digital marketing tool. The aim of this research is to determine the effect of promotions and services via WhatsApp on sales. This type of research is quantitative research. The sample used in this research was 37 people using the questionnaire distribution method as a data collection tool. The analysis technique used in this research is multiple linear regression analysis using the SPSS software application. The research results show that variable X1 (promotion) and variable X2 (service) each influence variable Y (sales) in a positive direction. Besides that, variables X1 (Promotion) and X2 (Service) in the model together are able to explain 40.3% of the influence on variable Y (Sales).

Even though they now have very little management, MSME players in Bulakbentang Village, Kenjeran District, Surabaya, have a strong zeal for conducting their business. Among the issues at hand are low sales figures and a relatively narrow marketing reach. Due to the traditional methods of product promotion and the relatively plain nature of the product packaging, there is no compelling attraction for consumers. Business actors are still unaware of how crucial product packaging is to a marketing plan. As such, it is crucial to commit oneself to this community. MSME business actors in Bulakbentang Subdistrict have the option to select a service technique that involves counseling and packaging practices in order to address their existing issues. 36 MSME actors trained at the Bulakbentang Village Meeting Hall on September 30, 2023. After completing this program, each participant will have a better grasp of packaging, including the various materials that are used, how to choose the best packaging, and how to package their items in an eye-catching manner. As part of this service, you will receive instruction on digital product marketing and help with packaging.  

Micro, Small, and Medium Enterprises (MSME) development strategies, namely through training and mentoring will help MSMEs manage their business more effectively, increasing market access through e-commerce platforms,effective marketing strategies, and collaboration with distributors and retailers will help MSMEs to expand market share and increase sales, as well as collaboration between MSMEs and empowerment of local business networks. Increasing market access through e-commerce platforms,effective marketing strategies, and collaboration with distributors are important strategies for MSMEs in expanding product reach and increasing sales, such as online marketplaces, so that MSMEs can reach consumers in various locations without being limited by geographic boundaries, use of media social, creative product promotion, and selecting the right market segment and collaborating with distributors and retailers.

This research aims to find out what promotions are used by the North Toraja Tourism Office to increase tourist visits. This research uses a qualitative approach as a research procedure which produces descriptive data in the form of written words and not numbers. The results of this research are achievements for tourism development in North Toraja, promotion includes: a) Advertising, by placing tourism advertisement containing notifications about tourism regarding the natural beauty and culture of North Toraja. b) Sales Promotion, carried out through exhibitions or events. c) Public Relations, carried out in collaboration with organizations or agencies and companies operating in the tourism sector such as ASITA, HPI and PHRI institutions. d) Direct Marketing, carried out through online channels.  

Warung Makan Mbah Sum is a business operating in the culinary sector which was founded in 1990 and produces food and drinks. The aim of this research is to find out and analyze the business development strategy carried out by Warung Makan Mbah Sum to increase its income. Warung Makan Mbah Sum is located on Jl Husnitamrin RT 08/RW 04, Saditan Brebes. This research aims to analyze and implement the marketing mix at Warung Makan Mbah Sum. Marketing mix variables consist of product, price, promotion and distribution. The method used is a qualitative descriptive analysis approach. Data sources were obtained from observation, interviews and documentation. The object in preparing this research is business development strategies to increase income at the Mbah Sum Saditan Brebes Food Stall. The results of research in the field state that the business development strategy carried out by Warung Makan Mbah Sum is increasing product variants, maintaining low prices, improving service quality, and using new sales concepts. The obstacles faced by Warung Makan Mbah Sum in developing its business are lack of operational management, lack of facilities for eating on site, and pressure from outside (competitors). If seen from a strategy perspective, Warung Makan Mbah Sum has been able to develop its business to increase income.    

After the covid pandemic conditions, new habits and trends in society are slowly starting to change, one of which is the shift from offline to online shopping. Since the pandemic took place, people's offline purchasing power has decreased. Shops or shopping centers are empty of visitors and most prefer to shop online or online. In Indonesia, there are several marketplaces operating such as Shopee, Tokopedia, Bukalapak, Lazada and Bblibli. Shopee Indonesia is the Marketplace with the most visitors in the 4th quarter of 2022. With an average of 191.60 million visitors. So, currently Shopee is the most popular and visited Marketplace. As a company, Shopee uses various marketing channels to increase consumer buying interest. In this study, researchers analyzed the influence of advertising in the Shopee application, sales promotions, brand ambassadors, and service quality on consumer buying interest in the Shopee application. This quantitative study took data from 384 Shopee users who were analyzed using measurement model evaluation analysis which included validity and reliability tests, and structural model testing which included the Goodness of Fit Model and hypothesis testing. In the first stage of analysis, all variables are declared valid and reliable. Then in the second analysis stage, it shows that product advertisements in applications, sales promotions, brand ambassadors and service quality carried out by Shopee have an effect on consumer buying interest to shop on the Shopee application.

MSMEs are trading businesses managed by business entities or individuals which refer to productive economic businesses in accordance with the criteria stipulated by Law Number 20 of 2008. One of the MSMEs in the Kalumpang Village area is the Rice Chips MSME which is located at Kp Kedung Bulus, Kalumpang Village Padarincang District, Serang Regency, which is a community business in the village. So far, the marketing process for this product is still carried out traditionally, so that sales results are not optimal and the reach of promotion is limited because promotion is still carried out by word of mouth. Therefore, we as students with this community service activity contribute to designing applications and utilizing e-commerce through creating applications or websites as promotional and sales media for Rice Chips products so that we can increase sales and expand market share.

The purpose of this study was to determine and analyze the use of influencer services, Instagram promotion media and product quality which have a significant influence on online product purchasing decisions. This type of research is quantitative research with research methods in the form of data collection using a questionnaire. The data analysis model used is multiple linear regression analysis. The sample was selected by purposive sampling. The sample amounted to 100 respondents, using multiple linear regression analysis.The regression test results show that 72.30% of the factors of buying decisions can be explained by brands, price discounts and salespeople, while the remaining 27.70% is explained by other factors not examined in this study. While the results of the F test show that simultaneously the Influencer Service Usage, Instagram Promotion Media and Product Quality simultaneously have a positive and significant effect on buying decisions with the results of the analysis namely Fcount (87,016)> Ftable (2,700). The t test results show that the influencer service use variable shows the results of the tcount,¬ (0.060) and the Instagram Promotion Media variable shows the results of the analysis of tcount (3.727) while the product quality variable is 6.620 where the t table is (1.98498) then partially the Instagram promo media variable and product quality that has a positive and significant influence on online product purchasing decisions at Bittersweet by Najla The influencer service variable does not have a positive and significant effect on online product purchasing decisions at Bittersweet by Najla. The dominant variable affecting online product purchasing decisions at Bittersweet by Najla is Product Quality.    

The purpose of this Partnership Program for People is to provide Appropriate Technology for Small Businesses engaged in flower plant nursery. The target of this partnership program for the community is business owners in the field of flower plant nursery. The problem faced by flower plant nursery SMEs is the absence of appropriate equipment or technology in supporting flower plant nursery activities, besides that business management practices have not been touched in doing business, for example simple financial painting and promotion through social media. The proposer of the partnership program in the community agreed with partners to procure appropriate technology in the form of water reservoirs in the implementation of flower plant nurseries, in addition to providing training and assistance in business management and promotion. The operation of the water reservoir will facilitate watering of flower plant seedlings, so that productivity increases. The provision of business management training and assistance has also increased its sales turnover, so that the welfare of flower plant nursery SMEs can be better.

The purpose of this study is to determine the determination of the selling price in increasing sales volume at Statice_Id in the city of Surabaya. This type of research uses qualitative research. Data collection techniques used are interviews and observation. This research uses primary and secondary data.                 The results of this study indicate that, the determination of the selling price carried out by Statice_Id must calculate the company's expenses. Includes tools and materials for making bouquets, employee salaries, building rental costs, electricity costs, promotional costs and other facilities and infrastructure. Determining the selling price makes Statice_Id always prioritize bouquet quality so that it can increase sales volume.

The purpose of this study was to determine the effect of marketing communications which include advertising (advertising), sales promotion (sales promotion), public relations (public relations), direct marketing (direct marketing), personal selling (personal selling) on ​​purchase intention. This type of research is quantitative with customer respondents at PT. Haruman Multi Artha totaling 60 respondents selected using purposive sampling technique. Data analysis used linear regression analysis with the IBM SPSS Statistics 23 test tool. The results showed that the marketing communications of PT. Haruman Multi Artha with advertising indicators (advertising) an average score of 3.63 (good category), sales promotion (sales promotion) an average score of 3.24 (sufficient category), public relations (public relations) an average score of 3 .33 (enough category), direct marketing (direct marketing) an average score of 3.38 (enough category), personal selling (personal selling) an average score of 3.69 (good category). There is a positive and significant influence on marketing communications which includes advertising, sales promotion, public relations, direct marketing, personal selling on PT. Haruman Multi Artha. The contribution of marketing communication variables to the buying interest of PT. Haruman Multi Artha of 61.2%, while the remaining 38.80% is influenced by other factors outside of this study  

This study aims to analyze the marketing strategy implemented. The marketing strategy is a series of plans as a joint tool to achieve the long-term goals set by the company. The marketing strategy provides direction for each company to control all aspects in order to achieve the company's goals in meeting consumer demands and needs. This research is a qualitative descriptive research. By taking respondents from several sources who are considered appropriate to become resource persons for research. The research results are that the location research has implemented a marketing promotion strategy to increase sales turnover. Sales promotions that are utilized include Personal selling, Sales Promotion and Direct Marketing. The problems faced by the company resulted in fluctuations in sales targets, lack of promotional media aimed at providing information on ongoing promotions and high costs for promotions aimed at increasing consumer brand awareness.  

Emonstore which was established in 2020 was carried out from social media and also opened a boot in front of the post office, Jalan Garuda no.20 Lubuklinggau City, selling the Emonstore brand through promotional supporting information media with E-catalogs. This research makes promotional media that contains information data about products and attracts consumers through the right promotional media so that in the future it is easily recognized by consumers and increases sales results. The design of the Emonstore E-catalog is made based on sources, namely in the form of data that has been collected through interviews with owners. The purpose of designing is to design the right promotional media according to the target audience of Emonstore. Promotional media in the form of a catalog makes it easier for consumers to see products, because the catalog designed contains product information data. The purpose of promotion is to inform an audience who do not yet know the product or service being promoted. The writing is designed using the glass box approach. Emonstore catalog, it is evident that the E-catalog's design was created using the idea of Emonstore's attributes.

The purpose of this design is to produce alternative media for consumers of the Pesona Mandiri Cluster Housing to place property orders, check property availability, property prices and details from Pesona Mandiri Cluster housing. The initial problems encountered were the lack of property sales as a result of ineffective product marketing, promotions in online media that did not reach the market, and the absence of media such as websites that could make it easier for consumers to check properties online. Another problem encountered is the appearance of the property which is not packaged properly through online media. The 4D design method goes through stages, the Define Stage, the Design Stage, the Develop Stage, and the Dissemination Stage. The process uses 5w + 1h data analysis namely, what, who, where, when, why, and how. The results of the website design produce media, namely the Mobile Website as a medium that can solve the problems encountered, order property online, detail the property, check property availability, and check property online. In addition, the final supporting media works were designed: Name Cards, Manual Books, T-Shirt Shirts, X Banners, Posters, Social Media, Lanyards, and Snelhecter Folders.

This study aims (1) to determine the marketing strategy used by Cafe Bree Sweetandfreeze Banjarmasin in increasing sales. (2) To find out marketing strategies that can be implemented by utilizing SWOT analysis to improve marketing performance at Cafe Bree Sweetandfreezee in Banjarmasin. The method in this study uses a qualitative descriptive method. The informants in the study were the Owners of Cafe Bree Sweetandfreeze Banjarmasin. Data collection techniques used in this study are observation techniques, interviews and documentation studies. The results of the study show that Cafe Bree Sweetandfreeze Banjarmasin uses various marketing strategies, such as advertising promotions, collaboration with influencers, new product development and creating Instagramable photo areas. The SWOT analysis shows strengths in product quality, cafe design and strategic location, while weaknesses relate to understanding customer preferences and digital marketing. The cafe has opportunities in forging local partnerships and leveraging social media, but faces threats from intense competition and changing consumer trends. In conclusion, Cafe Bree Sweetandfreezee Banjarmasin can capitalize on strengths, overcome weaknesses and seize opportunities to strengthen their brand and increase their market share.

A company engaged in selling various herbal products, various health products and herbal cosmetics. The purpose of this research is to determine efforts to increase sales through current and future marketing strategies to be more effective and achieve maximum profits. This research is field research with qualitative descriptive methods, data and information collected through interviews, observation and documentation. The factor causing the decline in sales and not achieving the desired target is an ineffective marketing strategy. So far the marketing strategy implemented has been quite good, namely by implementing advertising, sales promotions and personal selling. However, in practice these three elements do not work according to what the company expects due to a lack of evaluation of each element, so that the results achieved are not optimal. Therefore, you should add promotional activities that are relatively cheaper and more effective, namely through advertising with larger signage media and an annual calendar as well as carrying out a more in-depth evaluation of the marketing strategy being implemented, so that a goal can be achieved, namely increasing sales.