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Resya Dwi Marselina; M. Rizal Septiadi; Salman Noviar Natanagara; Vian Ginanzar; M. Zaqi Abdul Wahab

Jurnal Manajemen Bisnis Digital Terkini 2026 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The increasing competition in the coffee shop industry in Bandung requires businesses to adopt marketing strategies that emphasize long-term relationships with customers. This study aims to analyze the implementation of relationship marketing strategies in building business networks at Groei Coffee, a community-based café located in Sukapura, Bandung Regency. A descriptive qualitative approach was employed, with data collected through observation, interviews, and documentation. The findings indicate that relationship marketing at Groei Coffee is implemented through consistent product quality, two-way communication with customers, personalized services, and collaboration with campus communities and strategic partners. These strategies have proven effective in enhancing customer loyalty, expanding business networks, and strengthening the café’s competitive position in the food and beverage industry. However, several challenges were identified, including limited resources, price sensitivity among student customers, and dynamic consumer preferences. Therefore, an adaptive and sustainable approach is required to ensure that relationship marketing strategies provide long-term benefits for small and medium-sized enterprises (SMEs).

Sinaga, Samuel Partogi Hasudungan; Samsidar Samsidar; Nasrudin, Abdul Rohman; Ilham Ilham; Alamsyah, Misdar +1 more

Jurnal Pengabdian Sosial dan Kemanusiaan 2026 Lembaga Pengembangan Kinerja Dosen

This community service initiative provides a comprehensive business analysis to evaluate financial feasibility, aiming to mitigate potential losses and ensure operational viability. By offering concrete data on business prospects and challenges, this analysis serves as a strategic guide for resource allocation and market targeting, while simultaneously enhancing attractiveness to potential investors. The program was conducted in the South Nunukan District, Nunukan Regency, North Kalimantan. As Indonesia's 34th province and a strategic border region, North Kalimantan faces significant challenges in food security due to limited supply chains. A central component of this study is the Break-Even Point (BEP) analysis—the threshold at which a business incurs neither profit nor loss. The BEP analysis provides critical insights into the relationship between pricing, operational costs, sales volume, and production levels. Consequently, it serves as a vital decision-making tool for business owners to optimize profitability. The results of this study demonstrate that, despite the continued use of traditional methods, the polyculture system remains highly profitable and sustainable for the local community.

Cantik Padmasari; Raihan Maulana Adi Artanta; Nur Aeni Fatimah; Andika Prihantara; Heri Usodo

Jurnal Pengabdian Sosial dan Kemanusiaan 2026 Lembaga Pengembangan Kinerja Dosen

This community service program aims to improve the quality of integrated administration at the Semarang Institute of Technology and Business (ITB) through the use of Google Sites as an easily accessible and efficient information management platform. Activities include gathering needs, developing content structures, training on Google Sites, and providing implementation support. The results demonstrate improved information accessibility, streamlined document management, and faster administrative processes. The use of Google Sites provides an alternative solution that supports transparent, integrated, and technologically adaptive administrative services. In the future, the use of this platform can be expanded into other academic and operational activities. With this technology, ITB Semarang can further streamline internal and external communication processes and support faster and more accurate decision-making. This program is also expected to serve as a model for other educational institutions in adopting technology to improve administrative efficiency. Furthermore, it is hoped that the use of this technology will also increase the participation and involvement of the entire academic community in managing information more effectively.

Diah Reni Asih; Miftahuddin Ahmad; Rohmatul Anwar; Dwi Subakti Prastiyo

Jurnal Inovasi Sosial dan Pengabdian 2026 Lembaga Pengembangan Kinerja Dosen

Appropriate Technology Training (TTG) in Tambah Dadi Village, Purbolinggo Subdistrict aims to improve the community's understanding and ability to manage livestock waste more efficiently.  Often, livestock waste produced in this village is not utilized properly.  Training participants will be introduced to various waste management methods that can be used as sources of organic fertilizer and organic compost. The training includes awareness-raising, demonstrations, and hands-on practice in processing waste into useful products such as organic fertilizer. The results of the training show that participants are able to make organic fertilizer from livestock waste.  It is hoped that this activity will serve as an example for other villages to manage livestock waste in a more sustainable manner, which will improve agricultural and livestock yields in the area and increase the welfare of farmers in Tambah Dadi Village. The results of this activity show that the application of appropriate technology not only focuses on waste management, but also aims to improve the economic conditions of the community.

Bambang Minto Basuki

Jurnal Inovasi Sosial dan Pengabdian 2026 Lembaga Pengembangan Kinerja Dosen

The low level of awareness among vocational high school (SMK) students to continue their education to higher education remains a major issue, particularly at SMK Mambail Futuh, Jenu District, Tuban Regency. Economic constraints, limited access to information, and an orientation toward immediate employment are dominant factors influencing students’ decisions. This community service activity aims to build students’ awareness and motivation regarding the importance of higher education as a long-term investment. The implementation method includes educational socialization, interactive discussions, the presentation of inspirational experiences, and the introduction of higher education admission pathways and financing schemes. The results show an improvement in students’ understanding of the benefits of higher education and a growing interest in pursuing further studies after graduation. This activity emphasizes that communicative and contextual educational approaches play a crucial role in encouraging positive mindset changes among SMK students toward higher education.

Robyan Endruw Bafadal; Siti Hidayatul Jumaah; M. Dirangse Samudra; Baiq Dewi Kamariani

Jurnal Pengabdian dan Pembangunan Lokal 2026 Lembaga Pengembangan Kinerja Dosen

Low levels of political literacy and political participation awareness among female university students remain a challenge for strengthening democracy at the local level. This condition is also found among female students in East Lombok, who tend to perceive political participation narrowly and lack the skills and confidence to engage actively as citizens. This community service program aims to enhance political literacy, participatory awareness, and the capacity of female students to understand and practice political participation in a critical and responsible manner. The program was implemented at the Institut Teknologi Sosial dan Kesehatan Muhammadiyah Selong using a community organizing approach integrated into the academic learning process. The methods included participatory discussions, mentoring, simulations, and critical reflection, positioning female students as active subjects throughout the activities. The results indicate an improvement in participants’ understanding of the meaning and forms of political participation, increased confidence in expressing opinions, and the emergence of new awareness regarding their roles as democratic citizens. In addition, a female student discussion group was formed as a space for collective learning and an early platform for local leadership. This program highlights the role of higher education institutions in promoting social transformation and strengthening women’s political participation at the local level.

Lu'luil Maxnun; Ati Sadiah; Rendra Gumilar; Astri Srigustini; Kurniawan +4 more

Jurnal Pengabdian dan Pembangunan Lokal 2026 Lembaga Pengembangan Kinerja Dosen

The policy to implement the deep learning approach in Indonesian schools starting from the 2025/2026 academic year requires teachers to be well prepared to design and conduct meaningful and in-depth learning. This community service program aimed to enhance the understanding and pedagogical competence of senior high school and madrasah economics teachers in Tasikmalaya City in implementing the deep learning approach comprehensively. The program employed a community-based science and technology application scheme through training and mentoring activities conducted in face-to-face, online, and hybrid modes, consisting of planning, implementation, and evaluation stages. The training materials covered the concept and implementation of deep learning, lesson planning, instructional design and models, learning evaluation, development of innovative technology-based learning media, and reinforcement of microeconomic and macroeconomic content. A total of 78 economics teachers participating in the MGMP of Tasikmalaya City were involved in the program. The results indicate that the training improved teachers’ understanding of deep learning, lesson planning, and assessment strategies that support meaningful learning. Participants’ reflections revealed high motivation and strong relevance of the training materials to their professional duties. This program contributes to strengthening teachers’ readiness to implement deep learning sustainably and supports the improvement of economics learning quality in schools.

Destira Ayu Permana; Inayah Adhani Khoirroni; Widya Tri Arianti; Nur Avifah Dwi Apriliani; Dhiyah Ulhaq Addinillah +1 more

Jurnal Inovasi Sosial dan Pengabdian 2026 Lembaga Pengembangan Kinerja Dosen

The waste problem is still an environmental issue that requires serious attention, especially regarding the low level of public awareness in sorting organic and inorganic waste at its source. Environmental education needs to be given from an early age to form attitudes and behavior that care for the environment in a sustainable manner. This community service activity aims to increase the understanding and awareness of grade III–IV elementary school children towards sorting organic and inorganic waste through a game-based learning approach. The activity was carried out in the Bojongsari area, Depok, involving 10 children as participants. The methods used include delivering interactive material, waste sorting competitions through the Eco-Race Little game, and making mini posters with environmental themes. The results of the activity showed that around 90% of participants were able to differentiate and sort organic and inorganic waste correctly. Apart from increasing cognitive understanding, this activity also fosters an attitude of cooperation, creativity and concern for the environment. Thus, the Little Eco-Race activity is considered effective as a fun and applicable environmental education model for elementary school age children.

Muh. Tafsir; Yana Fajrih; Eva Marin Sambo; A. Dahrul; Bungatang Tahir +2 more

Jurnal Pengabdian dan Keberlanjutan Masyarakat 2026 Lembaga Pengembangan Kinerja Dosen

Urban waste management remains a major challenge in achieving a clean and sustainable environment, including in Bontoduri Sub-district, Makassar City. Waste banks, as a community-based waste management model, have significant potential to reduce waste generation while creating economic value. However, in practice, the role of waste banks has not been fully optimized due to limitations in institutional capacity, community participation, and managerial practices. This community service activity aimed to strengthen the role of waste banks in promoting a clean and economically valuable environment through participatory and community empowerment approaches. The methods employed included preparation, environmental education and socialization, waste bank management training, institutional mentoring, and activity evaluation. The program involved approximately 30 participants consisting of waste bank managers, local government representatives, and community members. The results indicated an increase in community awareness and understanding of waste segregation, improved managerial and administrative capacities of waste bank operators, and enhanced community participation in waste-saving activities. In addition, waste banks contributed to generating added economic value from household waste and reducing the volume of waste disposed of into the environment and landfills. This activity concludes that strengthening the role of waste banks through education, training, and continuous mentoring can serve as an effective strategy to support sustainable urban waste management based on circular economy principles.

Fikria Nur Ramadani; Shanti Ariandini; Nadhita Denia Putri; Putri Rinjani M

Jurnal Pengabdian dan Keberlanjutan Masyarakat 2026 Lembaga Pengembangan Kinerja Dosen

Maternal Mortality Rate (MMR) is one of the indicators of the quality of maternal and child health services in a country. Based on data from the 2024 SDKI (Indonesia Demographic and Health Survey), the maternal mortality rate decreased compared to the previous year, from 4,482 cases in 2023 to 4,150 deaths in 2024, but this figure is still far from the 2030 SDG target. In an effort to reduce maternal mortality, the government's program is the Program for Birth Planning and Complication Prevention (BPCR or P4K in bahasa), which emphasizes community empowerment in monitoring pregnant, delivering, and postpartum mothers. In its implementation, P4K still faces obstacles, one of which is the lack of knowledge among mothers and the community regarding P4K. This also occurs in RW17, Cilendek Barat Village, where many people are still unaware of P4K. Health education interventions about the importance of P4K are one of the activities carried out to increase the knowledge of mothers and the community. Participants are pregnant women, community health workers, and neighborhood association leaders. The success of the activity is measured by assessing participants' knowledge before and after the education is conducted. After education was provided, there was an 84% improvement in participants' knowledge. This activity involved community leaders, so it is hoped that it can increase knowledge and understanding of the importance of P4K.

Herman Sjahruddin; Irfai Sohilauw; A. Sulfati; Muh.Umar Data; Siti Mispa +3 more

Jurnal Pengabdian Sosial dan Kemanusiaan 2026 Lembaga Pengembangan Kinerja Dosen

Malino City in Gowa Regency plays a crucial ecological role as a water catchment area, yet it currently faces the threat of land degradation due to land-use conversion and erosion in hilly areas. This community service activity aims to implement soil conservation while enhancing the economic potential of local residents through the planting of productive fruit tree seedlings. The methods employed include educational socialization, training on planting techniques for sloped land, and the distribution of superior fruit tree seedlings (avocado, durian, and orange). The results indicate an increase in community understanding regarding the importance of permanent vegetation in maintaining soil stability. A total of [Mention number] tree seedlings were planted with the active participation of local farmer groups. In conclusion, the integration of ecological and economic aspects through productive trees creates a sustainable conservation system by providing direct financial benefits to the community, thereby increasing their motivation to preserve the environment in the Malino region.

Alfiah A; Uchira Uchira

Jurnal Inovasi Sosial dan Pengabdian 2026 Lembaga Pengembangan Kinerja Dosen

Stunting is a serious health problem that affects the physical and cognitive development of children, especially in toddlers aged 0-24 months, with a prevalence that remains high in Indonesia. Community service at the Kapasa Health Centre aims to provide health education to mothers as a strategic step to prevent stunting, using interactive methods and counselling on balanced nutrition and the importance of monitoring child growth. The program has been successful in improving maternal knowledge, with the average score increasing from 34% before the program to 78% after education, demonstrating its effectiveness in changing knowledge of child nutrition. The interactive approach encourages participant engagement, allowing mothers to actively discuss and ask questions, while visual materials reinforce understanding. To effectively combat stunting, education must be complemented by greater knowledge of nutritious foods and by parental monitoring of child growth. Collaboration with local health authorities and community organizations is critical to sustaining these efforts and ensuring that important information reaches more families. Continuous evaluation and adaptive strategies will be essential to expanding the program's reach and effectiveness, ultimately encouraging healthier future generations and contributing significantly to stunting prevention and increased health awareness in the community.

Dwi Ulina Sari; Mauly Arzak Julika

Jurnal Inovasi Sosial dan Pengabdian 2026 Lembaga Pengembangan Kinerja Dosen

This Community Service Program (Pengabdian kepada Masyarakat/PKM) aims to develop the communication strategy of Grandma Foundation through a corporate storytelling approach to enhance public awareness of its social programs. The main challenge faced by the foundation is the limited communication strategy, which has predominantly focused on informative reporting and has not yet effectively built emotional engagement with the public. The program employed interactive lectures, storytelling workshops, digital content production simulations, and mentoring and evaluation sessions. The results indicate a significant improvement in the foundation’s internal capacity to produce human-centered, authentic, and impact-oriented narratives. The implementation of corporate storytelling led to more consistent, emotionally engaging, and effective communication content, particularly through digital media. The discussion highlights that storytelling plays a strategic role in building public trust, strengthening organizational identity, and increasing public engagement. This program concludes that corporate storytelling is a relevant and effective communication strategy for nonprofit organizations to expand social impact and ensure the sustainability of their programs.

Ayu irawati; Susianti Susianti; Arifa Usman; Hijrah Hijrah

Jurnal Inovasi Sosial dan Pengabdian 2026 Lembaga Pengembangan Kinerja Dosen

Balanced Nutrition Education and Strengthening Mothers' Participation in Posyandu Activities to Improve Toddler Nutritional Status Toddler nutrition continues to be a key focus in public health initiatives. Mothers' diet and active use of health services, particularly integrated health posts (Posyandu), are two factors that influence the nutritional status of toddlers. To help improve children's nutritional status, this community service project aims to strengthen mothers' involvement in Posyandu activities and raise their awareness of balanced nutrition. Thirty mothers of toddlers were targeted for this project, which was implemented in the Campalagian Community Health Center (Puskesmas) working area. Mothers were encouraged to actively participate in Posyandu activities through mentoring and education on balanced nutrition through counseling and interactive conversations. Mothers' attendance at Posyandu activities was monitored, and knowledge gains were measured using pre- and post-tests. The study found that mothers' average knowledge scores increased from 60 to 82, and mothers' attendance at Posyandu activities increased from 65% to 85%. This project demonstrates that balanced nutrition education and strengthening mothers' participation in Posyandu activities are effective in increasing mothers' knowledge and involvement, potentially supporting efforts to improve and prevent nutritional problems in toddlers on a sustainable basis.

Terra Saptina Maulani

Jurnal Inovasi Sosial dan Pengabdian 2026 Lembaga Pengembangan Kinerja Dosen

In facing the ever-evolving challenges of the times, creative and innovative thinking has become one of the essential competencies that must be possessed by the younger generation, particularly high school students. Creativity is not only useful in academic contexts but is also highly relevant to the development of entrepreneurial spirit. The earlier students are introduced to the process of generating business ideas, the greater their opportunities to develop their potential and create employment in the future. However, not all students have adequate access to or understanding of how to generate original and applicable business ideas. Therefore, a systematic and easy-to-apply approach is needed to assist them in the process of discovering new business ideas. One creative method that can be utilized is the SCAMPER approach (Substitute, Combine, Adapt, Modify, Put to Another Use, Eliminate, and Rearrange). This approach is a creative thinking technique aimed at modifying or developing existing products, services, or ideas into something new and valuable. Through this community service activity, the implementation team seeks to provide training and mentoring for high school students in exploring potential business ideas using the SCAMPER approach. It is expected that students will understand the creative thinking process in the context of entrepreneurship and be able to generate business ideas that are aligned with their surrounding environment and market needs.

Hasbiyadi Hasbiyadi; Abd. Mansyur; Zulfkri Soekarno; Ansir Launtu; Lucina Kanji +2 more

Jurnal Pengabdian Masyarakat 2026 Lembaga Pengembangan Kinerja Dosen

Women's empowerment at the village level is a strategic step in strengthening household economics, especially in transitional areas such as Sunggu Manai Village, Pattallassang District. The main problems faced by partners are low productive skills and a lack of financial literacy, leading to economic dependence and vulnerability to illegal lending schemes. This community service activity aims to increase women's economic capacity through technical skills training and financial management. The method used is Asset-Based Community Development (ABCD) with stages of socialization, hardskill training (making processed products), and financial literacy workshops (cash management and investment awareness education). The results of the activity showed an increase in participants' knowledge by 45% based on pre-test and post-test scores. Furthermore, participants were able to manufacture products with marketable packaging standards and gained a new understanding regarding the separation of business cash from domestic cash. The conclusion of this activity is that the integration of practical skills and financial intelligence can encourage women's economic independence and create more sustainable family financial resilience.

Hasbiyadi Hasbiyadi; Abd. Mansyur; Zulfkri Soekarno; Ansir Launtu; Lucina Kanji +2 more

Jurnal Pengabdian Masyarakat 2026 Lembaga Pengembangan Kinerja Dosen

Women's empowerment at the village level is a strategic step in strengthening household economics, especially in transitional areas such as Sunggu Manai Village, Pattallassang District. The main problems faced by partners are low productive skills and a lack of financial literacy, leading to economic dependence and vulnerability to illegal lending schemes. This community service activity aims to increase women's economic capacity through technical skills training and financial management. The method used is Asset-Based Community Development (ABCD) with stages of socialization, hardskill training (making processed products), and financial literacy workshops (cash management and investment awareness education). The results of the activity showed an increase in participants' knowledge by 45% based on pre-test and post-test scores. Furthermore, participants were able to manufacture products with marketable packaging standards and gained a new understanding regarding the separation of business cash from domestic cash. The conclusion of this activity is that the integration of practical skills and financial intelligence can encourage women's economic independence and create more sustainable family financial resilience.

Lina Contesa; Novi Rida Eriyani

Jurnal Pengabdian dan Pembangunan Lokal 2026 Lembaga Pengembangan Kinerja Dosen

Dysmenorrhea is one of the most common reproductive health problems among women of reproductive age and can interfere with daily activities and productivity, while limited knowledge regarding proper management often leads to ineffective handling of menstrual pain. This community service activity aimed to improve the knowledge of women of reproductive age regarding dysmenorrhea management through health education at PMB Lina Contesa. The activity employed a pre-experimental design with a one-group pretest–posttest approach involving women of reproductive age visiting PMB Lina Contesa. Health education was delivered through counseling and interactive discussions using leaflet media. Knowledge levels were measured before and after the intervention using a structured questionnaire and analyzed descriptively and comparatively. The results showed an increase in participants’ knowledge after the educational intervention, with most respondents shifting from low to moderate knowledge levels before education to good knowledge levels after education. These findings indicate that health education on dysmenorrhea management is effective in improving women’s understanding, highlighting the importance of continuous educational programs in midwifery care settings as a promotive and preventive strategy for women’s reproductive health

Arini Hidayati; Hullyatul Badi’a; Muhammad Alaika; Nur Kamiliatus Syarifa

Jurnal Inovasi Sosial dan Pengabdian 2026 Lembaga Pengembangan Kinerja Dosen

High school student’s poor understanding of mathematics remains a common problem, particularly in terms of learning motivation and independent problem-solving skills. This situation is also experienced by students at Nurul Jadid High School, where mathematics lessons tend to be perceived as difficult and boring. This community service activity aims to improve student’s mathematical understanding through the implementation of the Fun Arithmetic game-based tutoring program, designed to be interactive and fun. The methods used in this activity include planning, implementation, and evaluation. The activity was implemented through group tutoring using an educational math game that integrates the concepts of counting, problem-solving, and healthy competition between students. Evaluation was carried out through observation, and pre- and post-activity comprehension tests. The results of the activity showed an increase in students' understanding of mathematical concepts, as indicated by an increase in final test scores compared to the initial test. In addition, students demonstrated a more positive, enthusiastic, and active attitude in participating in mathematics learning. Thus, the Fun Arithmetic game-based tutoring program has proven effective as an alternative learning strategy to improve students' mathematical understanding of Nurul Jadid High School and create a more interesting and enjoyable learning atmosphere.

Andri Saputra; Yuniansyah Yuniansyah

Jurnal Pengabdian dan Pembangunan Lokal 2026 Lembaga Pengembangan Kinerja Dosen

Training on a Bluetooth-based lighting control system with Arduino Uno for students of SMA Xaverius 3 Palembang is one of the community service activities carried out by lecturers from the Palcomtech Institute of Technology and Business and lecturers from Lembah Dempo University. The purpose of this activity is to increase students' knowledge and abilities to utilize Arduino Uno for lighting control. The activity was carried out on Tuesday, November 11, 2025 in Room 3.2 of the Palcomtech Institute of Technology and Business, Palembang. The training was attended by 36 students. The implementation method was carried out by presentation and practice. The training activities were divided into three parts, namely the first presentation about Arduino Uno, the second practice of using Arduino Uno for control, the third exercise by students as an evaluation material to determine the level of understanding of participants. The results of this activity are to increase students' knowledge about Arduino Uno and its various benefits, one of which is for lighting control. This implementation went very well where the training participants actively participated in the activities from the beginning to the end and were able to carry out the exercise on using Arduino Uno for lighting control well and on time, which means that participants could understand the material presented well.