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This study aims to develop a business development strategy for the UMKM Royal Bubble Seberang Kota Jambi in the digital era using a SWOT analysis. The research findings indicate that, from an internal perspective, Royal Bubble possesses greater strengths than weaknesses, with a positive difference of 0.45. However, from an external perspective, opportunities are smaller than threats, with a negative difference of -0.18. The position of UMKM Royal Bubble falls into quadrant II of the SWOT matrix, indicating that although the business has significant strengths, there are external threats that need to be addressed. The recommended strategy for business development is to leverage internal strengths to mitigate threats and optimize long-term opportunities through product diversification. Additionally, utilizing digital platforms, improving service quality, and collaborating with various stakeholders are crucial factors in enhancing business competitiveness. By implementing the right strategies, Royal Bubble can strengthen its market position and sustain its business in the digital era.

The Community Service Program titled “Digital-Based Entrepreneurship Empowerment Socialization to Improve the Economic Welfare of the Community in RW 008, RW 017, and RW 018, Benda Baru Housing Complex, Pamulang – South Tangerang” aims to enhance digital literacy and technology-based entrepreneurial skills among local communities, particularly Micro, Small, and Medium Enterprises (MSMEs). This program includes socialization, training, and practical mentoring related to the utilization of social media, e-commerce, Search Engine Optimization (SEO)/Search Engine Marketing (SEM), and digital advertising strategies as tools for business development. The method employed is participatory, actively involving the community in every stage of the program. The results indicate an improvement in community understanding of digital technology and their ability to leverage digital platforms to support their businesses. This program has also successfully created a sustainable digital entrepreneurship ecosystem, which is expected to enhance the economic welfare of the targeted communities. Given its success, this initiative is anticipated to serve as a model for digital-based community empowerment that can be implemented in other regions.

The rapid advancement of information and communication technology has transformed and opened business perspectives and operations, particularly in UMKM the photography industry. As the demand for online photography services continues to rise, it is crucial for service providers to develop efficient information systems to manage photo sales effectively. The research titled "Development of the POVSHOT Mobile Application for Online Photo Sales Using Flutter and MySQL" aims to facilitate online photo sales through the implementation of Flutter technology and a MySQL database. The findings indicate that the "POVSHOT" application successfully integrates features such as photo uploading, payment management, and user administration within a user-friendly interface. This study suggests that the use of mobile applications can enhance security in the photo sales process and provide a better experience for users. The implications of this research highlight that photography service providers can leverage mobile technology to expand their market reach and improve customer satisfaction through a more integrated and responsive system.

The understanding of most MSME (Micro, Small, and Medium Enterprise) actors in Sei Rampah Village regarding the workings and utilization of social media as a digital marketing platform remains relatively low. This condition prompted the community service team to conduct a community engagement activity in the village. The activity was designed in the form of socialization and interactive training aimed at helping MSME actors comprehend how to optimally leverage social media to increase sales and expand market reach. The socialization activity was attended by 20 participants. The methods used in this community service activity were lectures and interactive discussions. The stages of the activity included the preparation phase and the implementation phase. This activity had a positive impact by assisting business actors in understanding how to optimally utilize social media to boost sales and broaden their market reach. Following the socialization, the majority of participants expressed interest in using social media as a platform for marketing their products. This indicates that the community engagement activity carried out contributed positively to business actors in Sei Rampah Village.

This study explores the intersection of sacred water rituals and ecological awareness, examining how religious practices related to water shape environmental virtues and promote water conservation efforts. Various religious traditions, including Islam, Christianity, Hinduism, and indigenous practices, treat water as a sacred resource, emphasizing its purity, sanctity, and the responsibility of humans to protect it. These rituals, such as Islamic ablution (wudhu), Christian baptism, and Hindu purification rites, not only serve spiritual purposes but also embody environmental ethics that encourage restraint, humility, and stewardship in the use of water. The study employs a comparative qualitative approach, integrating textual exegesis, ethnographic observations, and interviews with religious practitioners to analyze how different faith traditions frame water as sacred and how these frameworks translate into practical behaviors regarding water conservation. The findings reveal that religious water rituals contribute to an ecological self, fostering a deep respect for nature and a commitment to sustainable water use. However, challenges exist in reconciling traditional practices with modern water scarcity issues, especially in regions where water conservation is a critical concern. Despite these challenges, religious communities have the potential to leverage their ritual heritage to foster global awareness and action toward water conservation. Future research should explore interfaith collaborations in water conservation and investigate the impact of ritual practices on real-world water conservation behaviors. This study highlights the potential of sacred water rituals as powerful tools for promoting environmental stewardship and addressing global water challenges.

This study examines the increasing number of elderly individuals working in the informal sector and the exploitation risks they face, particularly through social media. According to data from BPS, there has been a rise in active elderly workers, with most employed in the informal sector. Indonesia's Labor Law does not provide specific protections for elderly workers, making them vulnerable to exploitative actions, such as the "online begging" phenomenon on TikTok, which leverages viewers' empathy. This study employs a normative juridical approach to identify legal gaps in labor regulations concerning elderly workers and analyze the impact of inadequate protection. The results indicate that elderly workers on digital platforms require stricter regulations regarding work conditions and rights protection. This study recommends more inclusive policies to ensure the welfare of elderly workers, particularly those in the informal and digital sectors, and emphasizes the need for transparent employment agreements and strict regulation on social media platforms.

Adolescent reproductive health knowledge remains suboptimal due to insufficient access to accurate, evidence-based educational resources. This challenge is further compounded by the dissemination of unreliable information, resulting in misconceptions and improper health practices. This study presents a community-based initiative aimed at enhancing reproductive health literacy among students of SMAN 1 Pekanbaru, with a particular focus on integrating the use of natural resources as a preventive strategy. The program addresses gaps in structured reproductive health education and leverages locally available natural resources to foster sustainable health practices. The initiative encompasses structured activities, including socialization sessions for students and educators, comprehensive training on reproductive health and the utilization of natural resources, and the deployment of technology to facilitate information dissemination. Implemented by a multidisciplinary team from the Faculty of Medicine, Universitas Abdurrab, the program is supported by ongoing mentorship and systematic evaluations using surveys and interviews. This initiative underscores the potential for sustained impact through partnerships with schools, local health agencies, and community organizations. By enhancing awareness and encouraging the adoption of natural, sustainable practices, the program serves as a translational application of research findings, with the potential for scalability to other educational institutions and broader community settings.

This study aims to examine the effect of Financial Reporting Quality,  Financial Leverage, and Company Size on Company Stock Prices (Study  on Manufacturing Companies in the Cosmetics and Household Goods  Sub-Sector Listed on the Indonesia Stock Exchange for the 2017-2019  Period). The population in this study is the Manufacturing Sub-Sector of  Cosmetics and Household Goods listed on the Indonesia Stock Exchange  (IDX) in 2017-2019 as many as 6 companies. The sampling method used  is purposive sampling, where the sample that meets the criteria is 5  companies over a period of 3 years, then the number of samples of  research data is 15. The analysis technique used is calculating each  variable, descriptive statistical test, classical assumption test, statistical  analysis test, and hypothesis testing. The results of this study indicate  that the quality of financial reporting, financial leverage, and company  size affect the company's stock price.

The presence of Indonesian language in religious talks serves a significant purpose as an effective tool for communicating Islamic teachings. This research centers on how Ustadzah Halimah Alaydrus employs Indonesian in her sermons, noted for their respectful, clear, and pertinent presentation to listeners. The foundation of this investigation lies in recognizing the value of language analysis as a method of outreach that can engage diverse segments of the community. The inquiry focuses on how Ustadzah Halimah adeptly uses Indonesian to effectively communicate religious ideas in a precise manner. The research employs a descriptive qualitative method using a case study design. Data collection included reviewing recordings of lectures that were widely shared, conducting linguistic analyses, and performing supplementary interviews with audience members to gauge their reception of the language used. The findings indicate that Ustadzah Halimah incorporates straightforward yet impactful Indonesian words, modifies her tone between gentle and assertive, and weaves in inspiring stories relevant to daily experiences. This technique has proven successful in establishing a deep emotional link with the audience, enhancing their comprehension and acceptance of the conveyed messages. The study recommends that preachers receive training to refine their language abilities and implement these skills in their teachings. Within the academic field, this research adds to the body of knowledge in pragmatic linguistics and preaching communication, particularly in analyzing how language can serve as a persuasive tool that positively affects listeners. Therefore, the effective use of proper Indonesian should be further leveraged as a strategic approach to preaching in contemporary society.

This study aims to analyze the influence of Audit Rotation, Leverage, Client Firm Size, Audit Committee, and Audit Fees on Audit Quality. The research employs a quantitative method with a sample consisting of 109 companies from the Consumer Non-Cyclicals, Properties & Real Estate, and Energy sectors listed on the Indonesia Stock Exchange (IDX) for the period 2021–2023. Data analysis was conducted using logistic regression techniques with SPSS software version 25. The study found that the Audit Rotation variable has a negative effect on Audit Quality, the Client Firm Size variable has a positive effect on Audit Quality, while the variables Leverage, Audit Committee, and Audit Fees have no significant effect on Audit Quality.

This training aims to empower the Youth Organization of Sinar Bhakti Village to optimize Instagram as a medium for information dissemination and community services. The main problem identified is the lack of understanding and skills among Youth Organization members in effectively utilizing social media to support local activities and community needs. The training methods included material delivery through presentations, group discussions, and hands-on practices with a participatory approach. Participants were trained to create relevant, engaging, and informative content and learned professional techniques for managing Instagram accounts. The results of the training revealed that participants gained a better understanding of digital communication strategies, such as utilizing Instagram features to disseminate information, promote village activities, and enhance community interaction. Participants also demonstrated increased confidence in managing social media as a primary means of communication with the community. Overall, this training successfully enhanced the capacity of the Youth Organization to leverage digital technology for empowering local communities.

This qualitative literature review explores the signaling mechanisms and communication strategies that influence crowdfunding success in entrepreneurial fundraising. By examining the role of social proof, narrative framing, visual signals, and communication strategies, the review identifies key factors that enhance the effectiveness of crowdfunding campaigns. The findings highlight the importance of creating trust, emotional connections, and sustained engagement with backers through transparent and consistent communication. While signaling mechanisms such as social proof and compelling narratives have been shown to increase credibility, the review also emphasizes potential limitations, including cultural biases and resource constraints. The study contributes to a deeper understanding of how entrepreneurs can leverage communication strategies to maximize crowdfunding success and offers directions for future research on platform-specific and culturally diverse contexts.

The era of Industry 5.0 marks a paradigm shift in the global business landscape, integrating advanced technologies with human-centric values to create more agile and responsive organizations. This study explores the application of Management Control Systems (MCS) in the digital era, focusing on technologies such as artificial intelligence (AI), blockchain, and the Internet of Things (IoT). The research method involved conducting an interactive webinar via the Zoom platform, including material presentations, panel discussions, and Q&A sessions. Evaluation was carried out through participant feedback to improve the quality of future activities. The findings reveal that implementing digital technologies in MCS enhances operational efficiency, flexibility, and organizational competitiveness. However, challenges such as workplace culture resistance and cybersecurity risks remain significant obstacles. Proposed solutions include continuous training and interdisciplinary collaboration to support sustainable digital transformation. With the right strategic approach, organizations can leverage the opportunities of the Industry 5.0 era to achieve sustainability and innovation.

The purpose of investors investing in stock securities is to get a high return with a certain level of risk. Return is the main factor that motivates investors to invest and as a reward for the courage to bear the risk of the investment made. This study aims to determine the influence of liquidity and leverage on stock returns with profitability as a mediating variable in Telecommunications Companies on the Indonesia Stock Exchange. This research is an associative research, by selecting telecommunication companies on the Indonesia Stock Exchange as the scope of research. The type of data in the study is secondary data obtained from www.idx.com. The sampling method used in the study used a simple random sampling method with the Slovin formula and obtained 15 telecommunications companies for the period 2020-2022. The analysis technique used in the research is descriptive analysis and path analysis. Based on the results of the analysis, it was found that liquidity has an insignificant effect on stock returns. Leverage has a negative significant effect on stock returns. Liquidity has a positive and significant effect on profitability. Leverage has a negative and significant effect on profitability. Profitability is able to mediate the effect of liquidity on stock returns and the effect of leverage on stock returns.

The integration of digital technologies such as artificial intelligence (AI), blockchain, and big data analytics into financial risk management has substantially altered operational dynamics within various industries. This paper explores the dual-edged impact of these technologies, emphasizing both the opportunities they create and the challenges they present. Opportunities discussed include enhanced decision-making through advanced data processing, increased transactional transparency and security via blockchain, and improved operational efficiencies through automation. Conversely, the challenges encompass heightened cybersecurity risks, evolving regulatory compliance demands, costly technological integrations, and the emerging skill gaps in managing these digital tools. The paper further investigates the implications of these transformations for different sectors including banking, SMEs, and the construction industry. Each sector faces unique challenges and benefits from the adoption of these technologies. Future trends suggest a continued evolution influenced by technological innovation and regulatory changes. The paper underscores the necessity for ongoing research and adaptive strategies to fully leverage digital advancements in managing financial risks. By understanding these dynamics, financial institutions can better navigate the complexities of the digital age, ensuring robust risk management and a competitive edge in the global market.

The UMKM training in Sepulu Village, Bangkalan aims to enhance entrepreneurs' abilities to tackle marketing challenges in the digital era. Challenges such as low digital literacy, limited access to technology, and underutilization of digital platforms are major obstacles for UMKM. This study adopts a participatory, need-based approach, encompassing needs analysis, program design, implementation, and post-training evaluation. The training materials cover digital marketing introduction, strategies for using social media and e-commerce, and creative content creation. The results show improved participants' understanding of digital marketing and their ability to leverage technology to expand markets and boost sales. This training is expected to drive UMKM growth, foster relevant marketing innovations, and positively impact the local economy.

Digital technology has created new opportunities in marketing, including live streaming, which enables real-time interaction between businesses and consumers. The research employs a descriptive method with a qualitative approach through in-depth interviews with the owner and manager of Hi.Prima. The findings indicate that live streaming effectively expands market reach, enhances consumer engagement, and drives purchasing decisions. Direct interaction during live streaming sessions allows consumers to obtain detailed product information, contributing to a 25-30% increase in sales. Additionally, consistency in execution and creativity in content presentation are critical factors in the success of this strategy. These findings reveal that live streaming is not only a promotional tool but also a strategy to build long-term relationships with customers. This study provides insights for business practitioners to leverage live streaming as an efficient and effective digital marketing strategy in an increasingly competitive market..

This paper presents an IoT-enabled dual-axis solar tracking system that integrates  a Kalman filter and a Proportional-Integral-Derivative (PID) controller to enhance tracking accuracy, energy efficiency, and operational stability. Addressing the ongoing challenge of maxi- mizing photovoltaic (PV) panel output, the proposed system leverages an ESP32 microcontroller and the Blynk platform to provide real-time monitoring, remote parameter adjustments, and flexible connectivity. Light Dependent Resistor (LDR) sensors measure sunlight intensity from multiple directions, while MG90S servo motors dynamically adjust the panel’s azimuth and elevation. The Kalman filter refines noisy sensor data to yield precise sun position estimates, enabling the PID controller to respond quickly and accurately to deviations in panel orientation. Through extensive testing conducted over several days, including both clear and partially cloudy conditions, the system achieved an average Root Mean Square Error (RMSE) as low as 1.2° under clear skies and maintained RMSE below 2.0° even under partial shading. Compared to a fixed-panel baseline, daily energy harvesting improved by approximately 43%. These results confirm that advanced estimation and control algorithms, when combined with IoT functionali- ties, significantly outperform simpler tracking methods and static installations. Furthermore, the low-cost, compact design and user-friendly interface facilitate practical deployment in a range of scenarios, including small-scale and off-grid installations. By ensuring continuous alignment of the PV panel with the sun, the system not only increases overall energy capture but also reduces maintenance requirements through remote oversight. This research thus offers a robust, scalable approach to improving solar energy utilization in diverse and evolving environmental conditions.

The purpose of this study is to empirically prove that cash holding can be influenced by the profitability of net working capital cash conversion cycle firm size and leverage either directly or indirectly mediated by tax availability in basic and chemical industrial manufacturing companies listed on the Indonesia Stock Exchange for the period 2018 - 2021. The measurement of the intervening tax avoidance variable uses the cash effective tax rate application, with purposive sampling in this study. Based on the existing criteria, a sample of 31 manufacturing companies in the basic and chemical industry sectors were obtained that were "listed" on the IDX for the period 2018-2021. and Firm Size significantly affect Cash Holding without being mediated by Tax Avoidance while Leverage can significantly affect Cash Holding mediated by Tax Avoidance for manufacturing companies in the basic and chemical industry sectors listed on the IDX for the period 2018 – 2021.  

The city of Surabaya is known by various names such as the City of Heroes, Industrial City, and Harbour City. Recently, it has also been recognized as a Healthy City. This status was achieved through efforts at both local and global levels. This study explores the elements that contribute to Surabaya's recognition as a healthy city. Utilizing a qualitative research approach, the study involved subjects from the Surabaya City Government, community leaders, and selected residents. Data was gathered through methods including observation, interviews, literature reviews, and document analysis. The findings indicate that Surabaya's success as a healthy city is supported by multiple factors: substantial land assets, an adequate regional budget (APBD), a sufficient number of hospitals, effective empowerment of street vendors (PKL), and the establishment of Kader Surabaya Hebat (KSH). The Surabaya City Government has effectively leveraged the region's potential to achieve these results.