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This study focuses on analyzing the efficiency of water usage during ablution in mosques, aiming to identify the factors causing inefficiency and propose solutions aligned with sustainability and Islamic values. Ablution is essential for Muslim prayer, yet modern mosques often neglect water efficiency, leading to waste and high operational costs. A mixed-methods approach was employed, combining observations, water discharge measurements, and surveys from 35 congregants at an urban mosque. The results showed an average ablution water consumption of 2.47 liters per person, with significant variation, primarily due to faucet usage behaviors. The survey also revealed that 45.71% of participants viewed water use as inefficient, with mixed responses regarding the implementation of automatic faucets. These findings underscore that water conservation cannot be achieved solely through technical solutions like sensor faucets or water recycling systems. Instead, it requires integrating Islamic values and education to encourage behavioral change among mosque-goers. By promoting awareness and responsible water use, mosques can become role models in environmental conservation. This study highlights the importance of combining technical engineering solutions with spiritual values, contributing to a more sustainable and efficient use of resources in mosque facilities while adhering to Islamic principles.

Coffee is one of the most widely consumed beverages worldwide, including in Indonesia. Coffee consumption has become part of people's daily habits, whether as a companion for work, relaxation, or as part of social culture. However, this habit is often associated with the potential for increased blood pressure due to caffeine, which is a stimulant to the central nervous system and can affect the function of the heart and blood vessels. This study aims to analyze the relationship between the frequency of coffee consumption and systolic and diastolic blood pressure in adults. The research method used a quantitative approach with a correlational design. The study sample consisted of 100 adult respondents selected through a purposive sampling technique based on certain criteria, such as not currently taking antihypertensive medication and having no history of serious cardiovascular disease. Data collection was carried out in two stages. First, respondents completed a questionnaire containing information on the frequency and habits of coffee consumption, including the number of cups per day and the type of coffee consumed. Second, blood pressure was measured using a digital sphygmomanometer to obtain accurate systolic and diastolic blood pressure data. The results of the statistical analysis showed a significant positive correlation between the frequency of coffee consumption and increases in blood pressure, both systolic and diastolic. Specifically, respondents who consumed more than two cups of coffee per day tended to have higher blood pressure values compared to those who consumed one cup or less. This finding has important implications for health promotion efforts, particularly in educating the public about wise coffee consumption. Recommendations include limiting coffee intake, choosing coffee with low caffeine content, and balancing this with a healthy diet, regular physical activity, and stress management as part of a healthy lifestyle.

This study aims to evaluate the effect of adding maggot meal (Hermetia Illucens) as a supplementary feed ingredient on the growth performance of Kalasan male chickens during the finisher phase. A total of 100 chickens were used in this study with a Completely Randomized Design (CRD) consisting of 4 treatments and 5 replications, namely P0 (conventional feed without maggot meal), P1 (feed + 5% maggot meal), P2 (feed + 10% maggot meal), and P3 (feed + 15% maggot meal). The observed parameters included feed consumption, body weight gain, and feed conversion ratio (FCR). The results showed that feed consumption increased with the rising proportion of maggot meal, with the highest value recorded in P3 (1081.08 g/bird) and the lowest in P0 (894.04 g/bird). The highest body weight gain was also achieved in P3 (487.96 g/bird), while P0 had the lowest weight gain (410.02 g/bird). However, the best FCR values were obtained in P1 (2.09) and P2 (2.10), indicating more optimal feed efficiency at moderate maggot meal supplementation levels. Therefore, adding maggot meal at a 10% level (P2) is recommended as the most effective option, as it can increase body weight while maintaining balanced feed efficiency.

The rapid advancement of digital technology has significantly influenced consumer financial behavior, particularly with the widespread adoption of digital wallets. This study aims to analyze the influence of physical wallet money and digital wallet balances on consumptive behavior among young adults. Using a quantitative research approach, data were obtained from 77 respondents through an online survey distributed via social media platforms. The research instrument employed a Likert scale ranging from 1 to 5 to measure three main variables: physical wallet money, digital wallet balance, and consumptive behavior. Data analysis included validity and reliability testing, followed by multiple linear regression using SPSS version 26. The results indicate that both independent variables—physical wallet money and digital wallet balances—have a positive and significant influence on consumptive behavior. However, the influence of digital wallet balances is more dominant than that of physical wallet money. The regression model produced an R-squared value of 0.615, indicating that 61.5% of the variation in consumptive behavior can be explained by the two variables. These findings highlight the psychological impact of the convenience of digital transactions on impulsive buying tendencies. Therefore, enhancing financial literacy is essential in today’s digital economy. Further research is recommended to involve a broader population and consider additional financial technology variables to gain a more comprehensive understanding of digital consumption behavior.

The integration of Internet of Things (IoT) with cloud computing has revolutionized healthcare systems, offering scalable and real-time patient monitoring. However, optimizing response times and energy consumption remains crucial for efficient healthcare delivery. This research evaluates various algorithmic approaches for workload migration and resource management within IoT cloud-based healthcare systems. The performance of the implemented algorithm in this research, Hybrid Dynamic Programming and Long Short-Term Memory (Hybrid DP+LSTM), was analyzed against other six key algorithms, namely Gradient Optimization with Back Propagation to Input (GOBI), Deep Reinforcement Learning (DRL), improved GOBI (GOBI2), Predictive Offloading for Network Devices (POND), Mixed Integer Linear Programming (MILP), and Genetic Algorithm (GA) based on their average response time and energy consumption. Hybrid DP+LSTM achieves the lowest response time (82.91ms) with an energy consumption of 2,835,048 joules per container. The outcome of the analysis showed that Hybrid DP+LSTM have significant response times improvement, with percentage increases of 89.3%, 79.0%, 83.8%, 97.0%, 99.8%, and 99.94% against GOBI, GOBI2, DRL, POND, MILP, and GA, respectively. In terms of energy consumption, Hybrid DP+LSTM outperforms other approaches, with GOBI2 (3,664,337 joules) consuming 29.3% more energy, DRL (2,973,238 joules) consuming 4.9% more, GOBI (4,463,010 joules) consuming 57.4% more, POND (3,310,966 joules) consuming 16.8% more, MILP (3,005,498 joules) consuming 6.0% more, and the GA (3,959,935 joules) consuming 39.7% more. The result of ablation of the Hybrid DP+LSTM model achieves a 47.05% improvement over DP-only (156.57ms) and a 70.64% improvement over LSTM-only (282.41ms) in response time. On the energy efficiency side, Hybrid DP+LSTM shows 22.80% improvement over LSTM-only (3,671,51 joules), but 7.34% underperformance compared to DP-only (2,640,93). These research findings indicate that the Hybrid DP+LSTM technique provides the best trade-off between response time and energy efficiency. Future research should further explore hybrid approaches to optimize these metrics in IoT cloud-based healthcare systems.

Biomass is one of the materials that can be utilized as fuel. To ensure optimal quality, effective management of biomass is required to maximize its potential. One possible approach is the application of a biomass stove fueled by rubber wood pellets. By integrating a thermoelectric generator, data can be obtained to determine whether all aspects meet the established standards. This system is designed to generate electrical energy from combustion heat, supported by components such as a buck-boost converter and a 3V DC lamp. Testing was carried out using proximate and ultimate analyses on the fuel as well as the Water Boiling Test (WBT) on the stove, referring to SNI 8021:2020 and SNI 8021:2014 standards. The results showed that rubber wood pellets contained 7.64% moisture and had a calorific value of 4050 kcal/kg. The stove demonstrated an efficiency of 23.53%–37.28% and a fuel consumption rate of 0.61–0.77 kg/hour, both of which meet the requirements. In addition, the thermoelectric generator produced a voltage of 3.6 V and an electric current of 0.05 A, which are higher than those reported in previous studies (2.06 V and 0.01 A, respectively). Therefore, this thermoelectric biomass stove system is considered successful and feasible for further development as an alternative energy application.

The DH Building of the Electrical Engineering Study Program at Udayana University faces significant challenges in energy efficiency, as it still relies on conventional electrical systems. User negligence, such as forgetting to switch off lights and air conditioners (AC) after use, often results in unnecessary energy waste and increased operational costs. This issue highlights the urgent need for smart solutions capable of automating energy management, reducing waste caused by human error, and supporting the creation of a more efficient and sustainable campus environment. To address this problem, this study designs and implements a smart building system based on the Internet of Things (IoT). The system employs a NodeMCU ESP32 microcontroller as the main processing unit, integrated with a series of sensors including a DHT22 sensor for monitoring temperature and humidity, an MQ2 sensor for smoke detection, a PIR sensor for motion detection, and a PZEM-004T sensor for monitoring energy consumption. Control of electronic devices such as lights and AC units is carried out both automatically and manually through relay modules connected to the system. All sensor data and control functions are accessed via a web interface developed using the Laravel framework and a MySQL database. The testing results indicate that the designed system was successfully implemented and functions as expected. Sensor testing demonstrated high accuracy compared to standard measuring instruments, while the electronic device control system achieved an average response time of approximately 3.6 seconds, proving its reliability. Overall, the system provides a comprehensive solution for energy consumption monitoring and control, while also enhancing comfort and safety in the DH Building, in line with the goals of energy efficiency and facility modernization.

This study aims to analyze the influence of green financing, industrialization level, and fossil energy consumption on carbon emissions in Indonesia for the period 2018–2023. The method used is multiple linear regression with the Ordinary Least Squares (OLS) approach based on time series data. The dependent variable used is carbon emissions, while the independent variables include green financing, industrialization level, and fossil energy consumption. The results of the analysis show that both simultaneously and partially, the three independent variables do not have a significant effect on carbon emissions. The coefficients of green financing and industrialization tend to be positive, while fossil energy consumption is negative, but all are not statistically significant. These findings indicate that green financing policies, industrial development, and fossil energy consumption during the study period have not had a significant impact on carbon emissions in Indonesia. This study recommends the need to extend the observation period, add relevant variables such as the renewable energy mix, and optimize the implementation of green energy and financing policies to support carbon emission reduction in the future.

Hypertension is one of the most common non-communicable diseases, with a high incidence rate that has become a major global health concern. It is often referred to as a “silent killer” because many patients are unaware of their condition until serious complications arise. In Indonesia, the prevalence of hypertension is relatively high, yet many sufferers remain undiagnosed or do not receive proper medical treatment. Several risk factors contribute to hypertension, including age, heredity, high-salt diet, obesity, lack of physical activity, and unhealthy lifestyles such as smoking and alcohol consumption. Without proper management, hypertension may lead to severe complications such as stroke, heart failure, and chronic kidney disease. Management of hypertension generally involves pharmacological therapy, such as the administration of antihypertensive drugs, as well as non-pharmacological interventions through lifestyle modifications. Nurses play a crucial role in patient education, monitoring, and preventing complications through comprehensive nursing care. The purpose of this study is to describe the nursing care provided to Mr. R, who experienced a cardiovascular system disorder, namely hypertension, in the Dahlia Ward of RSUD dr. Soeselo, Tegal Regency. The research method used was descriptive with a case study approach, allowing for a systematic and clear presentation of the patient’s condition. The case findings showed that the patient’s main complaint was a headache radiating to the nape of the neck. Based on nursing assessment, two nursing diagnoses were identified: acute pain and lack of knowledge regarding the disease and its management. Interventions were determined using national standards such as SDKI, SLKI, and SIKI, which are expected to reduce symptoms and improve the patient’s understanding of hypertension.

This study was conducted to examine the effectiveness of Kevlar as a structural material in Medium Altitude Long Endurance (MALE) Unmanned Aerial Vehicles (UAVs), particularly those designed with winglet innovations. In UAV development, material selection plays a crucial role since it directly affects flight performance, fuel efficiency, and the overall durability of the aircraft structure. Kevlar is widely recognized as a lightweight yet highly durable material, making it an interesting candidate to replace more conventional options such as aluminum and carbon fiber composites. Two approaches were applied in this research: numerical simulations using aerodynamic software and experimental testing on a prototype wing and winglet reinforced with Kevlar. The analysis focused on comparing lift, drag, total aircraft weight, and fuel consumption between Kevlar-based structures and conventional materials. The results demonstrate that Kevlar significantly improves aerodynamic efficiency and extends flight endurance due to its lower weight. Moreover, Kevlar exhibits superior resistance to dynamic loads and impacts, which are critical during certain flight conditions. However, challenges remain in terms of higher production costs and more complex manufacturing processes compared to traditional materials. Despite these limitations, the findings provide valuable insights for developing more efficient and durable MALE UAVs, while also encouraging innovation in aerodynamic design through the application of winglet technology.

Obesity among college students is a public health issue that is gaining increasing attention because it is associated with an increased risk of chronic diseases such as diabetes mellitus, hypertension, and heart disease, and can reduce quality of life and academic productivity. College students, as a group of early adults, are in a transition phase towards independence and are therefore vulnerable to lifestyle changes, including unhealthy eating patterns, fast food consumption, low physical activity due to busy studies, irregular sleep habits, and high academic stress. This study aims to determine the risk factors associated with obesity among students at the Islamic University of Ogan Komering Ilir in 2025. This study used a cross-sectional design with a quantitative approach. A sample of 95 students was selected using a purposive sampling technique. Data were collected through a structured questionnaire and body mass index (BMI) measurement to determine respondents' nutritional status. Independent variables included diet, physical activity, sleep quality, stress levels, and a family history of obesity. The results showed a prevalence of obesity of 17.9%. Bivariate analysis found a significant association between obesity and unhealthy diet (p=0.002), low physical activity (p=0.000), poor sleep quality (p=0.000), and high stress levels (p=0.001). Meanwhile, a family history of obesity showed a tendency to have an effect but was not statistically significant. These findings indicate that obesity in college students is largely influenced by modifiable lifestyle factors. Therefore, this study emphasizes the importance of health promotion interventions on campus, such as balanced nutrition counseling, increased access to sports facilities, stress management, and education on healthy sleep patterns. Promotive and preventive efforts undertaken from a young age are expected to reduce the risk of obesity and chronic disease in the future.

The growth of e-commerce in Indonesia has changed consumption patterns, especially in the online purchase of skincare products. Shopee, as the largest marketplace, has become the main platform for brands such as Skintific, which has achieved high sales. This phenomenon shows the support of online consumer reviews (Electronic Word of Mouth/E-WOM) and digital shopping experiences (Online Customer Experience/OCE). This study aims to examine the influence of E-WOM and OCE on purchasing decisions for Skintific products on Shopee. This study used a quantitative method with an associative approach. The research sample consisted of 97 respondents obtained through purposive sampling. Data analysis was performed through validity and reliability tests, classical assumption tests, multiple linear regression, t-tests, F-tests, and the coefficient of determination (R²). The results of the study indicate that E-WOM has a positive and significant effect on purchasing decisions (calculated t = 5.209 > table t = 1.986; sig. <.001). OCE also has a positive and significant effect on purchasing decisions (t-count = 7.605 > t-table = 1.986; sig. <.001). Simultaneously, both independent variables have a significant effect on purchasing decisions (F-count = 101.366 > f-table = 3.09; sig. <.001). The coefficient of determination (R²) value of 0.683 indicates that 68.3% of the variation in purchase decisions can be explained by E-WOM and OCE, while the remaining 31.7% is influenced by other factors outside the research model. These findings confirm that consumer online reviews and positive online shopping experiences play an important role in increasing purchase decisions for Skintific products on Shopee.

The growth of coffee consumption in Indonesia presents challenges for Kopi Kenangan in maintaining customer loyalty amidst the increasingly competitive beverage industry. This study aims to analyze the influence of service quality and product quality on customer loyalty at Kopi Kenangan, Ruko Sultan Hasanuddin, Binjai City, both partially and simultaneously. The research employed an associative quantitative approach with 96 respondents selected through incidental sampling. The research instrument was a questionnaire designed with indicators representing the dimensions of service quality and product quality. The data were analyzed using multiple linear regression, partial tests (t-test), simultaneous tests (F-test), and determination tests to identify the contribution of independent variables to the dependent variable. The findings reveal that service quality and product quality have a positive and significant effect on customer loyalty. For service quality, the tangible indicators, such as store comfort and adequate facilities, are dominant factors that enhance customer satisfaction. Meanwhile, for product quality, the performance indicators, including coffee taste and product consistency, play a crucial role in fostering customer loyalty. Loyalty is reflected in repeated purchases, brand commitment, and resistance to competitor products. Nevertheless, the study also indicates that menu variation has not fully encouraged repeat purchases, highlighting the need for greater product innovation. Recommendations include improving store environment comfort, providing staff training for optimal service delivery, ensuring taste and quality consistency, developing product design innovation, and implementing experience-based marketing strategies along with loyalty programs. These efforts are expected to strengthen emotional bonds and enhance Kopi Kenangan’s competitiveness in the long term.

Kebonagung hamlet in Sukolelo village is an area where the majority of residents cultivate bananas. The abundant banana production generates a considerable amount of waste, one of which is banana stems that are usually piled up, burned, or left to rot without further use. Therefore, this community service project aims to provide a comprehensive overview of the potential use of banana waste as raw material for organic compost in Kebonagung Hamlet, Sukolelo Village. The methods used in this study involved banana farmers as research subjects and banana stems as research objects, with data collection techniques including field observations, interviews with farmers, and composting experiments. Simple laboratory analysis shows that compost from banana waste contains 1.8% nitrogen (N), 0.9% phosphorus (P), and 2.3% potassium (K), making it highly potential for use as compost material. In addition, composting activities can create new jobs through the development of organic fertilizer management business units at the village level. This is in line with Sustainable Development Goal (SDG) 12 on responsible consumption and production. According to Santoso (2020), the benefits of compost include: (a) improving soil structure, (b) increasing soil water storage capacity, (c) increasing soil microbial activity, and (d) reducing dependence on chemical fertilizers. Qualitative data were analyzed through data reduction, data presentation, and conclusion drawing in the form of nutrient content analyzed using simple laboratory tests to determine the levels of N, P, and K. The banana waste composting process went well. In the first week, the temperature of the compost pile increased to 45°C, indicating high microorganism activity. The temperature stabilized at around 50–55°C. After the second week, the temperature decreased and stabilized close to the ambient temperature, indicating that the compost was mature.

This research develops an automated temperature control system for water heaters, that is both efficient and stable, driven by the need for energy-saving heating solutions, particularly for marine applications. The main objective was to create an automatic system capable of maintaining water temperature within an optimal range while maximizing energy efficiency through the use of thermal storage materials. The methodology involved an on-off control system based on a microcontroller as the main controller, capable of processing temperature sensor data in real time. This system intelligently activates and deactivates the heater to keep the water temperature stable. Paraffin wax was used as a latent heat storage medium, playing a crucial role in gradually storing and releasing thermal energy to support temperature stability. An automatic water heater system based on the ESP32 microcontroller with an on-off control mechanism was successfully designed using paraffin wax combined with silica sand as a thermal storage medium. The addition of silica sand significantly enhanced heat conductivity and temperature stability. Test results showed a substantial reduction in energy consumption, with daily savings reaching Rp12,762.88, equivalent to 67% of total daily energy costs. Over a one-year period, the total savings amounted to Rp4,658,103.20, demonstrating that the paraffin wax–silica sand combination is highly effective in improving energy efficiency and reducing long-term operational costs.

A high-sodium and low-potassium consumption pattern can increase the risk of hypertension. Excess sodium can cause fluid retention and increase blood volume, while potassium plays a role in regulating fluid balance and blood pressure. This study aims to determine the relationship between high-sodium and high-potassium consumption patterns and the incidence of hypertension at the City Community Health Center (UPT Puskesmas) in Bantaeng Regency. The research method used was quantitative analytic with a cross-sectional study approach. The study population was all 278 patients visiting the City Community Health Center (UPT Puskesmas) in Bantaeng Regency. The sample size was 74 residents of the community at the City Community Health Center (UPT Puskesmas). Purposive sampling was used. The research instrument used was a questionnaire, which was distributed to respondents. The Food Frequency Questionnaire (FFQ) was used for sodium and potassium consumption. The results showed a relationship between sodium consumption and the incidence of hypertension (p=0.003 meaning Ha was accepted.The results showed a relationship between potassium consumption and the incidence of hypertension (p=0.001) meaning Ha was accepted. Researchers hope that this research can be used as a support or source of information to develop knowledge in the field of community health, especially in nursing, related to sodium and potassium consumption in reducing blood pressure in hypertension patients.

The Community Service Program (KKN) of Universitas Teuku Umar for the 2025/2026 academic year, conducted in Desa Pasi Janeng, Woyla Timur Subdistrict, West Aceh Regency, focuses on the innovative use of lime (Krut nipeh) as a raw material for the production of environmentally friendly dish soap. This local resource, which has traditionally been used for domestic purposes, has not been fully exploited as a source of economic value. The program follows the POAC methodology (Planning, Organizing, Actuating, Controlling), which encompasses community outreach, soap-making workshops, hands-on production practices, and sustainability evaluations. The outcomes of this initiative include the development of an eco-friendly dish soap product, enhanced technical skills among community members, and active participation from housewives and young mothers. In the medium term, the program has succeeded in raising entrepreneurial awareness within the community, with the expectation that it will foster the establishment of micro, small, and medium enterprises (MSMEs) based on local resources, thus contributing to sustainable development. Furthermore, the program aligns with the achievement of several Sustainable Development Goals (SDGs), particularly Goals 1 (No Poverty), 8 (Decent Work and Economic Growth), and 12 (Responsible Consumption and Production), making a meaningful contribution to community service in accordance with the Tri Dharma of Higher Education.

The Community Service Program (KKN) of Universitas Teuku Umar for the 2025/2026 academic year, conducted in Desa Pasi Janeng, Woyla Timur Subdistrict, West Aceh Regency, focuses on the innovative use of lime (Krut nipeh) as a raw material for the production of environmentally friendly dish soap. This local resource, which has traditionally been used for domestic purposes, has not been fully exploited as a source of economic value. The program follows the POAC methodology (Planning, Organizing, Actuating, Controlling), which encompasses community outreach, soap-making workshops, hands-on production practices, and sustainability evaluations. The outcomes of this initiative include the development of an eco-friendly dish soap product, enhanced technical skills among community members, and active participation from housewives and young mothers. In the medium term, the program has succeeded in raising entrepreneurial awareness within the community, with the expectation that it will foster the establishment of micro, small, and medium enterprises (MSMEs) based on local resources, thus contributing to sustainable development. Furthermore, the program aligns with the achievement of several Sustainable Development Goals (SDGs), particularly Goals 1 (No Poverty), 8 (Decent Work and Economic Growth), and 12 (Responsible Consumption and Production), making a meaningful contribution to community service in accordance with the Tri Dharma of Higher Education.

This study aims to analyze the thermal performance of the heating system in a small-scale plastic bolt molding machine using LDPE material, in order to determine process parameters that are efficient while maintaining product quality. The method used includes experimental testing at two set-point temperatures (90 °C and 120 °C), measurement of melting time and feed mass per cycle, as well as heat balance calculations separating the contributions of conduction, convection, and radiation on the barrel heated by a band heater. In addition, the power/energy requirement per cycle and productivity projections based on hopper capacity were calculated. The results show that increasing the set-point from 90 °C to 120 °C accelerates melting from ±240 s to ±180 s (≈25% faster). Heat transfer analysis confirmed the dominance of conduction (≈329.7 W at 90 °C and ≈471 W at 120 °C), while convection and radiation contributions were much smaller; the total system heat rate was ≈342.7 W (90 °C) and ≈490.8 W (120 °C). The discussion highlights the process trade-off: higher set-points increase production rate and mold filling quality (due to lower melt viscosity), but may raise energy consumption per cycle and require tighter mold temperature control to limit shrinkage/warpage. The practical implications for SMEs are the need for efficiency strategies based on barrel insulation, heater contact area optimization, and correlation of temperature-time settings with quality and energy consumption targets. This study concludes that controlled temperature and heating duration, supported by simple yet targeted thermal design, can improve cycle time consistency, dimensional precision, and energy efficiency in small-scale plastic bolt molding machines.

This study aims to enhance the utilization of One Media Digital tvOne by employing Instagram as a strategic communication tool. Instagram was chosen because of its strong visual and interactive characteristics as well as its large active user base in Indonesia, making it highly relevant in the context of strengthening the branding of digital television media. The focus of this research is to explore how tvOne leverages Instagram to reinforce its branding, increase audience participation, and build emotional closeness with its followers. The research adopts a descriptive qualitative approach with data collection techniques including in-depth interviews, participatory observation, and documentation. The informants consist of the tvOne social media team responsible for managing the official account, as well as active Instagram users who represent the primary audience. Two main theories support the analysis: Uses and Gratifications Theory, which emphasizes audience motives and satisfaction in media consumption, and Brand Awareness Theory, which relates to efforts in building awareness and audience loyalty toward a brand. The findings reveal that tvOne applies a consistent communication strategy through engaging visual content and the use of Instagram features such as reels, stories, and live streaming, combined with an interactive communication style. These strategies have proven effective in enhancing brand awareness, reinforcing a positive image, and cultivating audience loyalty. Personal approaches through direct interactions also foster a sense of emotional involvement among followers of the @tvonenews account. Thus, Instagram serves not only as an entertainment platform but also as a strategic communication device that continuously strengthens tvOne’s digital branding.