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Mossak Batak Toba is a traditional martial art originating from the Batak Toba ethnic group in North Sumatra, passed down through generations. Characterized by swift, agile, and powerful movements, Mossak is not only a physical discipline but also embodies spiritual values such as courage, discipline, and loyalty. This study aims to identify and analyze the potential of Mossak Batak as a tourist attraction in Toba Regency from cultural, economic, and social perspectives, and to formulate strategies for optimizing its potential amid various existing challenges. This research employs a descriptive qualitative method, utilizing observation, interviews, and documentation as data collection techniques, with descriptive analysis and SWOT analysis as analytical tools. The findings reveal that Mossak Batak holds significant cultural value as an intangible heritage, economic potential through performances and cultural tourism training, and a social role in reinforcing local identity and pride. However, challenges such as limited digital promotion, the absence of educational materials, weak stakeholder coordination, and low community participation remain. The study concludes that with proper strategies—such as cross-sector collaboration, effective digital promotion, and the development of local cultural festivals—Mossak Batak can be elevated as a prominent tourist attraction in Toba Regency. This not only contributes to cultural preservation but also supports local economic growth and strengthens the global recognition of Batak cultural identity.

Tourism rural become one of the development strategies that aims for increase welfare public at a time to preserve culture and environment. Lebak Muncang Tourism Village is one of example transformation the village that experienced development significant in sector tourism. Research this aiming for analyze changes that occurred in Lebak Muncang Tourism Village consequence development tourist as well as the impact to environment and society local. The research method used is studies qualitative with approach observation and interview deep to community and stakeholders interests. Research results show that tourist has give benefit economy for public through improvement opportunity work and effort. However, the impact negative also appears, such as improvement amount trash and change pattern social society. Therefore that, is needed policy management more tourism​ sustainable so that the benefits can felt in a way term long without damage balance environment and culture local.

This study aims to analyze the development of foreign languages in the Cigadung Batik Tourism Village as an impact of increasing foreign tourist visits. The method used in this study is a qualitative approach with interviews and direct observation of local people and visitors. The results of the study indicate that increased interaction between villagers and tourists has encouraged foreign language lessons, especially English, among the community. In addition, language training held by the tourism village manager contributed significantly to improving the foreign language skills of the residents. The conclusion of this study is that the development of foreign languages not only improves the quality of services in the tourism sector but also enriches local culture and strengthens intercultural relations in the Cigadung Batik Tourism Village .

The digital era has brought significant changes to the use of Indonesian in various aspects of life, including daily communication, the academic world, as well as the creative industry and tourism. Phenomena such as code-mixing, the use of slang, and the dominance of foreign terms in the formal sphere show that Indonesian continues to develop following the dynamics of globalization. This research aims to analyze how the linguistic development of Indonesian in the digital era affects the structure, meaning, and function of communication in society. The research methods used are literature review and phenomenological analysis of language use in social media, the world of work, and the tourism sector. The results show that although the digital era enriches vocabulary and communication expressions, there are challenges in preserving Indonesian as a national identity. The increasingly dominant influence of foreign languages has the potential to shift the use of Indonesian in formal and academic domains. Therefore, an adaptive language policy strategy is needed, including digital literacy education and increasing public linguistic awareness, to maintain a balance between the development and preservation of Indonesian.

Human Resources (SDI) are non-material assets in an organization or company. Good Human Resource Management (SDI) / Human Resource Management (MSDI) has a positive impact on the quality of public services. A good work program will be hampered if the Human Resources within it are passive in carrying out their responsibilities. This is due to challenges that do not receive special attention from the Banyuwangi Culture and Tourism Office. The research method used in this research is a descriptive qualitative approach using interviews and in-depth observations of staff and employees of the Banyuwangi Culture and Tourism Office.  Based on the results of observations, the challenges faced include limited resources, lack of training and development, lack of awareness and understanding of responsibilities, and piling up of individual tasks. The aim of this research is to provide solutions that can be implemented to face the challenges faced by the Banyuwangi Culture and Tourism Office.

The digital era has brought significant changes to the use of Indonesian in various aspects of life, including daily communication, the academic world, as well as the creative industry and tourism. Phenomena such as code-mixing, the use of slang, and the dominance of foreign terms in the formal sphere show that Indonesian continues to develop following the dynamics of globalization. This research aims to analyze how the linguistic development of Indonesian in the digital era affects the structure, meaning, and function of communication in society. The research methods used are literature review and phenomenological analysis of language use in social media, the world of work, and the tourism sector. The results show that although the digital era enriches vocabulary and communication expressions, there are challenges in preserving Indonesian as a national identity. The increasingly dominant influence of foreign languages has the potential to shift the use of Indonesian in formal and academic domains. Therefore, an adaptive language policy strategy is needed, including digital literacy education and increasing public linguistic awareness, to maintain a balance between the development and preservation of Indonesian.

The Punti Kayu Tourism Forest has great potential in maintaining environmental balance and improving the local economy. However, this potential has not been utilized optimally due to lack of public awareness and limited skills. This community service activity aims to increase public awareness about the economic and educational potential of the Punti Kayu Tourism Forest, provide training and assistance in utilizing the potential of the tourism forest, and encourage the development of creative economy products based on the tourism forest. The method used is counselling and socialization, which is carried out by the Prasetiya Mandiri Polytechnic Lecturer Team, PSDKU Palembang, on April 10, 2025. The results of the activity showed an increase in the number of visitors to the tourist forest, an increase in the income of local communities, and an increase in public awareness about the importance of conservation. The interpretation of the results shows that this community service activity has had a significant positive impact on the community and the environment. The conclusion of this activity is that community empowerment through education and training is the key to success in utilizing the potential of urban forests in a sustainable manner.

In supporting the progress of an airport, there needs to be infrastructure development and expansion, such as airside expansion. Sultan Muhammad Kaharuddin III Airport has expanded its airside such as runway, taxiway, and apron. The expansion of the airside aims to increase flight capacity, improve flight operational safety, improve flight operational efficiency, and support tourism in Sumbawa Besar. This study uses a qualitative research method with primary data collection through interviews and observations, as well as secondary data through documents related to airside expansion. Data analysis techniques use data collection, data reduction, data presentation, and drawing conclusions. This study was conducted at Sultan Muhammad Kaharuddin III Airport. The results of the study show that there is an expansion of the airside at Sultan Muhammad Kaharuddin III Airport, such as the runway, taxiway, and apron which has been carried out in several years. This airside expansion has a positive impact on flight operations. Where the impact is an increase in the number of passengers, increasing flight capacity and adding flight routes, as well as increasing flight security and safety at Sultan Muhammad Kaharuddin III Airport..

The pottery artisan community in Bumijaya Village faces several major challenges, such as the lack of modern marketing strategies, limited innovation in product design and functionality, and the suboptimal management of education-based tourism development. This study employs the Participatory Action Research (PAR) method, which emphasizes active community involvement in every stage of research and action. Observations indicate that Bumijaya Village has tourism potential that can be developed into an educational tourism attraction. Furthermore, based on observations and program implementation, there has been an increase in community awareness regarding the importance of innovation in pottery production and its utilization in the educational tourism industry.

This study aims to describe and analyze the role of Bakorwil III as a government organizer in inter-regional cooperation for tourism management in Malang Raya, as well as the obstacles faced by Bakorwil III. The research method used is qualitative descriptive, with data collection techniques including interviews, observations, and documentation. The research informant is the Head of the Coordinating Agency for Region III Malang. The data analysis technique uses the interactive model developed by Miles et al. (2014), which includes data condensation, data presentation, and drawing conclusions. The results show that Bakorwil III Malang, as a representative of the East Java Provincial Government, has the main task of coordinating inter-regional cooperation in tourism management in Malang Raya. Bakorwil III Malang ensures that every stage of the cooperation formation process, from planning to the signing of agreements, is carried out. As a facilitator, Bakorwil III Malang coordinates between the Malang Raya government and other stakeholders. Bakorwil III also facilitates information related to Government Regulation No. 28 of 2018 regarding Regional Cooperation. The obstacles faced by Bakorwil III in carrying out its role include differences in political interests, development disparities, regional characteristic differences, and budget limitations.

The 5.0 tourism awareness campaign is a program implemented by the Ministry of Tourism and Creative Economy. The campaign can run optimally if supported by the right communication strategy, one of which is cyber public relations. Cyber public relations plays an important role in disseminating campaign messages by involving the community and providing a positive image. This research aims to find out cyber public relations in the campaign by using a descriptive qualitative approach and cyber public relations theory proposed by Philps & Young (2009). The research data was obtained through primary data, namely interviews and secondary data, literature studies, observation. The results showed that the 5.0 tourism awareness campaign managed by Kemenparekraf emphasized the importance of transparency, the use of the internet, and quality content in delivering information to the public. By utilizing digital media, this campaign succeeded in raising awareness, changing attitudes, and encouraging positive public behavior towards tourism. The management of cyber public relations plays an important role in reaching a wide audience, including in remote areas, and ensuring the long-term sustainability and success of this campaign in supporting the development of sustainable tourism in Indonesia.

Increasingly fierce business competition forces companies to look for innovations and strategies to maintain customer satisfaction and trust. PT Quinsha Trans Jaya, a tourism transportation services company, faced problems in providing service information and collecting customer feedback. To overcome this, a website-based customer relationship management system is needed. This system is expected to improve operational performance, facilitate purchases, and provide complete information to customers. The development of the system uses the Rational Unified Process (RUP) method and aims to help PT Quinsha Trans Jaya retain and attract new customers. The customer relationship management information system built will focus on service transactions through the website. Then this system has information features related to rentals and purchases as well as available promotions. There is also a reward feature, feedback from customers that helps companies increase customer loyalty.

This Community Service Program (PkM) was motivated by the suboptimal organizational governance and tourism service management at Bahtera Beach. The main issues included limited managerial capacity among local tourism managers, the absence of clear service standards, and weak coordination among local tourism stakeholders. This program aimed to strengthen institutional capacity, improve the quality of visitor services, and promote more participatory and sustainable destination governance. The program applied a participatory approach consisting of problem identification, joint planning, training on tourism service management, development of basic service standards, and field mentoring. The beneficiaries were local tourism management groups and community members directly involved in tourism services at Bahtera Beach. The results indicate improved understanding among managers regarding structured organizational governance and service management. Clearer task distribution, the implementation of basic service standards for visitors, and increased awareness of cleanliness and visitor comfort were observed as tangible improvements. In addition, the emergence of local leaders who actively coordinate service activities and support program sustainability became an important outcome. Overall, this program contributed to strengthening institutional capacity and enhancing the quality of the tourism experience at Bahtera Beach.

This study analyzes the potential of local wisdom in the development of tourism villages in Indonesia, with a focus on local economic empowerment. Local wisdom, which includes traditions, culture, art, and social systems, is often not documented or utilized to its full potential in the tourism sector. Through a qualitative approach, this study explores how local wisdom can be used as the main attraction in the development of independent and sustainable tourism villages. Several tourist villages that have managed local wisdom effectively, such as Osing Village and Reog Village, are used as examples in this study. The findings show that although many villages have great cultural potential, many have not yet utilized digital technology in promoting their local wisdom. Better documentation and the use of technology such as digital platforms can increase the visibility of tourist villages and expand the market. In addition, local economic empowerment is achieved through the management of local wisdom that involves the community in all development processes. This study provides recommendations for strategies to optimize the utilization of local wisdom, including increased documentation, community involvement, and the use of digital technology, to create highly competitive tourist villages and make a real contribution to local economic empowerment.

Selo Village in Boyolali Regency is a center for dairy cattle farming and is also developing as a tourist village. However, most local residents still sell raw milk to middlemen without applying marketing strategies or product innovation. This community service activity aimed to provide education on the importance of dairy product marketing and to introduce innovative ideas based on local potential. The methods used included preliminary observation, open interviews, focus group discussions, interactive counseling, and evaluation through questionnaires and reflection. The activity involved 15 participants, including dairy farmers, homestay operators, café owners, and local youth. The results showed increased participant understanding of marketing strategies, tourism market opportunities, and the potential for milk processing. Most participants expressed interest in further training and began formulating product ideas such as yogurt, ice cream, and pasteurized milk. This program not only improved marketing literacy but also built motivation and collective awareness to develop independent businesses based on the village’s potential. Thus, the activity served as an initial step in promoting sustainable rural economic development.

The topic of factors influencing tourism enterprise cooperation on the development of tourism participation in Huzhou under the background of cultural and tourism integration can be explored from multiple dimensions, highlighting the interaction between tourism enterprises and the broader cultural context of Huzhou. One important aspect is the importance of cultural heritage in promoting tourism participation. Known for its rich cultural resources and historical significance, incorporating cultural elements into the tourism industry can enhance the tourist experience and encourage more people to participate in tourism activities. This study, conducted through an online questionnaire distributed to 380 participants in Huzhou, delves into the impact of cultural and tourism integration on tourism development and strategies to manage tourism participation. The findings underscore that factors influencing cultural and tourism integration, government support and policy, and cooperative mechanisms positively correlate with tourism participation and enterprise collaboration in Huzhou.  

Kebondalem Kidul Village, located in Klaten Regency, Central Java, holds promising tourism potential. However, this potential has not been well mapped, resulting in the absence of a comprehensive development planning scheme. To help the village grow and direct the development of necessary infrastructure and facilities, the Kebondalem Kidul Village Government collaborated with a KKN team from Sebelas Maret University (UNS) to create a masterplan aimed at providing guidance on how to manage the village's tourism potential. The research method used in this study is descriptive-exploratory, which helps to describe a phenomenon and present data and facts chronologically based on field findings. The data collected was then processed using the triangulation method. This technique analyzes data from various sources, including observation data, interviews, and secondary data. The use of this analysis technique helps to combine all data to produce accurate and comprehensive conclusions. The results of the study show that Kebondalem Kidul Village has various cultural potentials that are used as references in designing the cultural tourism village masterplan. The identification of potential in Kebondalem Kidul Village led to the creation of a tourism map as a form of community service.

This research aims to explore and optimize the potential convergence between local wisdom and digital transformation in accelerating the development of tourism villages and the achievement of village SDGs. The formulation of the problem raised is how to integrate local wisdom with digital technology to improve the ranking of tourism villages and support the achievement of village SDGs. The research uses a qualitative approach with data collection through in-depth interviews, field observations, and documentation. Data analysis is carried out thematically to identify patterns and relationships between the elements studied. The results of the study show that local wisdom has a vital role as a unique tourist attraction, while digital transformation plays a role in increasing the visibility and efficiency of tourism village management. Tourism villages that apply digital technology have a higher level of visits than conventional ones. The main challenges are the low digital literacy of managers and the limitations of infrastructure. In conclusion, the convergence of local wisdom and digital transformation has great potential in accelerating the development of tourism villages and achieving village SDGs. Successful implementation requires strong collaboration between the government, local communities, and the private sector, as well as increasing the capacity of managers in the use of digital technology.

This study expects to decide the impact of capital construction on the monetary execution of PT Gowa Makassar The travel industry Improvement Tbk in Makassar City in 2019-2023. The examination utilizes an illustrative methodology. The number of inhabitants in this study is the yearly monetary report of PT Gowa Makassar The travel industry Improvement Tbk. The example of this study utilizes the monetary position explanation and benefit and misfortune articulation of PT Gowa Makassar The travel industry Advancement Tbk for the period 2019-2023. This study involves auxiliary information as fiscal reports for the 2019-2023 period obtained from www.idx.co.id. The information assortment strategy utilized in this study is documentation. The information examination method in this study utilizes numerous direct relapse investigation involving the Measurable Bundle for the Sociologies (SPSS) variant 25 program. The examination results show that the impact of capital design (DER, DAR, and LDER) somewhat and at the same time affects corporate monetary execution (ROE) at the organization PT Gowa Makassar The travel industry Advancement Tbk for the 2019-2023 period.

The Hegong dance is one of the traditional dances that plays an important role in the welcoming procession in Umauta. However, in the midst of modernization, the sustainability of this dance faces challenges, especially in terms of dancer regeneration and community understanding of the cultural values contained therein. This study aims to identify strategies for preserving the Hegong dance and explore its potential for development in the tourism and creative economy sectors. The research method used is a qualitative approach with observation, interview, and literature study techniques. The results of the study indicate that preserving the Hegong dance requires synergy between the community, government, and cultural institutions through cultural education, arts training, and organizing cultural festivals. In addition, the use of digital media and the development of culture-based tourism can be effective strategies to expand the reach of promotion and increase the interest of the younger generation in this dance. In terms of economy, the production and marketing of art products related to the Hegong dance, such as costumes and souvenirs, have the potential to provide economic benefits to the local community. With a sustainable approach, it is hoped that the Hegong dance can continue to be preserved as part of the cultural identity of Umauta and become a tourist attraction that contributes to community welfare.