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This research aims to explore the application of SWOT analysis as an effort to enhance competitiveness and overcome challenges in managing the KRUV social media service. The research method applied is a quantitative descriptive approach. The SWOT analysis approach includes descriptive methods, SWOT matrix, and SWOT diagram analysis. Data collection is carried out through interviews, questionnaires, and literature reviews. The research findings indicate that further evaluation is needed for the SWOT analysis strategy to improve competitiveness, thereby strengthening the performance of the KRUV Social Media Management Service, both internally and externally, in expanding its business.

Financial management is very crucial in practice, both personal and business financial management. This is very important, especially for MSMEs, because poor financial management will have an impact on bookkeeping and make income and expenses confusing, especially if the business being run has started to increase in sales. Financial recording is an important thing but is often underestimated even though there are many benefits that entrepreneurs get by recording financial reports. There are many reasons why a business has not recorded financial reports properly, such as a lack of insight into what it is like to make or record its own financial reports and there are no resources that can handle it, as is also felt by the entrepreneur who owns the Tunas Sari semprong located in Rengasdengklok-Karawang. Starting from this, in this community service, we aim to provide basic training in simple financial recording to improve the performance of entrepreneurs' businesses. Apart from the manual, we also provide understanding in operating financial records using a digital application in the form of BukuKas which can be installed on business people's smartphones. This makes it easier for entrepreneurs to operate financial reports. With knowledge of financial reports, we can easily find out our income and expenses and can be used as evaluation material in improving business performance and developing the business we own. From the results of this training, it is hoped that entrepreneurs will be able to record simple financial reports and be able to operate the BukuKas application to make recording easier.

UMKM Kedai Bu Nur is a food and coffee shop business located in FOOD 18. However, UMKM Kedai Bu Nur has not implemented good inventory management in running its business. The number of orders for raw materials is only based on estimates and there is no inventory cost calculation. This research aims to find out how Kedai Bu Nur is managed in terms of managing ingredients for beverage sales products in the shop using the EOQ, ROP and maximum inventory methods. Data collection was carried out through documentation, interviews and observation. The results show that the EOQ of Gooday coffee is 85 pack, Luak coffee is 42 pack, pop ice is 28 pack, Indocaffe coffee is 21 pack, ice cubes are 212 balls, sugar is 7 kg, siller is 1 roll. Gooday coffee ROP 14 pack, luak coffee 12 pack, pop ice 12 pack, Indocaffe coffee 12 pack, ice cubes 132 balls, sugar 12 kg, siller 1 roll. Maximum supply of gooday coffee 95 pack, luak coffee 52 pack, pop ice 38 pack, Indocaffe coffee 31 pack, ice cubes 332 balls, sugar 17 kg, siller 2 rolls.

Customer Relationship Management (CRM) is one of the business strategies that companies can employ to foster positive relationships between the company and its customers. This research aims to explore and analyze the CRM service strategies employed by Zipzap Corporation, examining the factors influencing the effectiveness of these strategies in enhancing brand loyalty for Zipzap Corporation. The research methodology utilized is qualitative, involving interviews with both Zipzap Corporation customers and customer service employees. The findings reveal that Zipzap Corporation implements CRM strategies encompassing post-sales and delivery service stages.  Customer perspectives indicate that factors such as communication ease, product quality, and trust are primary considerations when selecting a vendor. These factors are integral to the CRM service strategy, aiming to enhance brand loyalty for Zipzap Corporation. This study provides insights into CRM service strategies that companies can adopt to build strong customer relationships, ultimately contributing to the overall business objectives and sustainability.

X is a Warehouse Distributor (WMS/Warehouse Management System) company that provides sales of warehouse services, this activity is very important to make the warehouse run smoothly and according to expectations. With the capabilities it has, for monthly reports the company has not been able to fulfill user requests. Therefore PT. X tries to fulfill user requests by using the ERP implementation concept. On business processes at PT. X is carried out using Odoo software. By using this Odoo implementation, all data from several different business modules can be integrated. The use of this method is required for the implementation of the Sales module. The purpose of this research is to find out sales reports that are carried out manually in the warehouse rental sales process so that they provide effective, efficient and optimal results in the warehouse rental process. The results of this research can be concluded that the Sales module for creating Outstanding Sales Orders with Odoo Software will make it easier for business process activities to be carried out effectively and efficiently.    

Internal Auditors who are not directly involved in operational activities can, therefore, assess all activities. Internal Auditors also provides objective information  regarding sales data that will be the basis for management decision making. The purpose of this study is to: determine whether the internal audit on sales activities conducted by the company has been done adequately; determine whether the internal control over sales has been implemented effectively; and determine the role of internal audit in supporting the effectiveness of internal control sales. The authors perform hypothesis testing by doing descriptive analysis and statistical analysis. Based on the results, the effectiveness of internal control can be explained by the Internal Audit role of 63.2%.  

One of the marketing tools that contribute to the success of sales promotion is digital marketing through social media. The purpose of this scientific article is to understand how Instagram social media content management functions as a digital marketing strategy at PT Anugerah Santosa Abadi. The method used is descriptive method, with data sources coming from documents, observations, and interviews. PT Anugerah Santosa Abadi implements a digital marketing strategy that includes research, content creation, promotion, and analysis of the results of digital marketing efforts. The results of this digital marketing strategy show that PT. Anugerah Santosa Abadi managed to effectively increase its marketing reach and performance through the Instagram digital platform.

PT Andalan Inti Indonesia is a company operating in the retail sector. In running a business, a company needs to pay attention to the management control system. As one part of carrying out management functions, planning cannot be separated from control. The management control system itself has the aim of planning, evaluating and making decisions in order to develop and maintain the company's survival. The method used in this research is descriptive qualitative. The results of data analysis show that the strategic planning process at PT Andalan Inti Indonesia is good and budget preparation is carried out per division as well as to make it easier to detail the budget for activity needs. Based on the results of the analysis, it can be concluded that the implementation of the management system control function at PT Andalan Inti Indonesia is quite good and running well. The company has focused on increasing brand awareness as a step in achieving its sales target of 2 billion. Apart from marketing its products offline, the company also utilizes technology that supports the popularity of the online market. Employee placement is carried out appropriately to ensure the effectiveness and productivity of each division. Overall, PT Andalan Inti Indonesia has a structured and holistic approach to company management, with a focus on adapting to market changes, evaluating performance, and implementing short-term strategies that are in line with online market trends.

The bakery industry is a sector that continues to grow through the crisis period in 2021 when Indonesia managed to record the highest bread sales in the Southeast Asia region with total transactions reaching USD 18.7 billion. Mak MPOEQ cake house in Bogor is one of the small food industries that has continued to produce during the Covid 19 pandemic until now. Bakery products are sensitive to contamination so they can easily and potentially spread food safety hazards. An integrated system of control and quality management of manufactured products is required, which makes it possible to implement timely measures to prevent, identify and eliminate deficiencies and errors in production, to provide reliable information about the products produced to consumers. To date, a system based on the use of Hazard Analysis Critical Control Points (HACCP) principles has been able to overcome these food safety problems well. The design of the HACCP system at Mak MPOEQ's cake house has been implemented through a community service mentoring program for staff from FMIPA Pakuan University in the period April-December 2023. The coaching is carried out following the stages of implementing the HACCP system as stated in SNI CAC/RCP 1 of 2011 issued by National Standardization Agency. The basic requirements for HACCP itself have been prepared by partners since 2021. The results of the hazard analysis carried out on the MPOEG Mak Cake House production system found 7 significant hazards out of the 20 hazards evaluated. Next, using the Codex decision tree, 4 CPPs were determined from the 7 hazards, namely egg receiving, flour sifting, filing, and vla cooking. Based on these 4 CCPs, a HACCP Plan has been prepared which focuses control on cleanliness when receiving eggs, physical contamination when sifting flour, sanitary bacteria from worker cross-contamination, and temperature and cooking time. All controls are carried out per activity batch and verified periodically.

This research is motivated by widespread business networks in the business world and raises fierce business competition. To respond to this, the author conducted a business network research conducted by MSMEs Yoi Milk. The objectives that must be achieved in this study include: (1)  to find out what the founders of Yoi Milk did to build their business network. (2) to find out how marketing is done by Yoi Milk. (3) to find out how the financial management is carried out by Yoi Milk in order to get profits in accordance with what the business wants. This research was conducted directly by the founder of Yoi Milk. This research seeks business networks carried out by Yoi Milk business entrepreneurs to decide on product development starting from marketing carried out to products marketed to consumers. This research uses qualitative methods, one of which is interviewing Yoi Milk business actors about marketing, sales, and financial management carried out for profit.

Technology can support business in: marketing strategies, product management, financial management that requires dedication even though the business looks simple, therefore the field of micro, small, and medium enterprises (UMKM) requires computer technology-based tools to carry out good business management by utilizing the Qasir Application. The Qasir application is a service provider to manage Point Of Sales products and services for UMKMs as an application of technology in business, this needs to be known by students of the Universitas Teknokrat Indonesia and communities. The purpose of this activity is to introduce the benefits of the Qasir Application to manage stock of goods, payments, financial management and reports on purchases and sales that can be accessed through Smartphones so that it is practical and accessible to many users simultaneously. The method of selling the material is by providing direct counseling and practice to the owners and employees of Pottery Crafts which is carried out according to the schedule directly, resulting in 98% good achievement for 6 people who were obtained after completing the material.

This journal discusses the information system that will be designed as a means of selling electric motor by PT Talabu.Traditional motor cars are being replaced by more ecologically friendly electric motors, which are growing in popularity. PT. Talabu, an electric motor sales company, faces problems in inventory management and sales processes. This study's primary goal is to develop a sales information system that can help PT. Talabu in managing inventory and its operations. This research uses system needs analysis, database design, and user interface development. At the stage of analysis of system needs, the researchers found the primary needs of PT. Talabu to conduct sales operations and inventory management. This analysis shows that a database is intended to store data about customers, electric motors, and sales transactions. In addition, the app is simple to use and user-friendly.

This study aims to analyze the effect of service quality and product quality on repurchase intention with consumer satisfaction as an intervening variable at UD. Rizqi Food Supplier Yogyakarta. The impact of Covid-19 has caused a decrease in meat shipments, but extra services and promos during the pandemic have increased interest in repurchasing. After the pandemic, expansion into restaurants and hotels resulted in a significant increase in sales. The research sample consisted of 100 respondents. Data analysis used multiple regression and Sobel's test to test consumer satisfaction as an intervening variable. The results showed that service and product quality had a significant effect on consumer satisfaction and repurchase intention. However, customer satisfaction does not mediate the relationship between service quality and repurchase intention, as well as the relationship between product quality and repurchase intention. Improving the quality of services and products at UD. RizqiFood Supplier is expected to increase consumer satisfaction and encourage repurchasing interest. This is important for company management to retain loyal customers and achieve business success.

Sales are important transactions for companies or agencies because they are the main source of income used to carry out operational activities. In making sales, data processing procedures are needed which are arranged in a certain sequence, which in the accounting system is called a sales procedure. By using the Cash Basis method, companies do not need to make reserves for uncollected cash and can display actual cash position reports. A sales system that will make it easier to manage sales transactions and present sales reports quickly and validly. Web-based applications can be used to manage finances, business and services. Makes it easier to present sales reports both daily and monthly and can minimize errors when information is generated. Good management of information systems will increase efficiency and productivity in decision making by management

This service is about system utilization (enterprise resource planning) in micro, small and medium enterprises (MSMEs) in Indonesia. Applying enterprise resource planning to MSMES can help increase flexibility and integrate entire business processes, such as inventory management, finance, production, and sales. However, the implementation of enterprise resource planning requires mature preparation, including proper selection of suppliers, optimization of internal teams, and preparation of human resources. The research methodology used is a participatory action learning system with the active participation of MSMES stakeholders and enterprise resource planning providers. The implementation process of the ENERPRISE Resource Planning system in MSMES includes the phases of meetings, planning, system design, training, and support, as well as the use of the system in business operations. The implementation steps of the Enterprise Resource Planning system in MSMES include business information documents, functional requirements documents, user acceptance testing, training, and go-live.

The purpose of this study is to determine the application of company resource management and supply chain management at the Grand Pet Shop. In conducting an analysis of business partners, researchers used qualitative methods in the form of direct interview techniques with the owner of the Grand Pet Shop. The results found through analysis, Grand Pet Shop has implemented a supply chain process including planning, processing, storage, shipping and returns of goods then partners have also involved 4 functional areas, namely marketing and sales, supply chain management (SCM), accounting and finance, and human resources in running their business as well as analyzing the use of Enterprise Resource Planning (ERP) is still not recommended at this time because there has not been found a suitability for Grand Pet Shop use due to the high cost and the Enterprise Resource Planning system is too complicated for Grand Pet Shops which are still SMEs, but do not rule out the possibility in the future.

UMKM are productive businesses owned by individuals and/or individual business entities that meet the criteria for micro businesses as regulated in law. The government supports UMKM with programs as an effort to improve community welfare. The government's efforts to improve community welfare are through the National Economic Recovery (PEN) program supporting UMKM. The Sindon Bazaar is a forum for Sindon Village UMKM which was formed by the Sindon Gemah Abundant KKN Committee Team (SGM). This bazaar was held according to the needs and potential of the community in Sindon Village. The management of the Sindon Bazaar consists of the SGM KKN Committee Team assisted by the youth of the local Dukuh Youth Organization. In the Sindon Bazaar, there are many UMKM selling various foods, drinks and toys for children. The results of the implementation of the bazaar that have been achieved include increasing the income of the UMKM community who participated in the bazaar, where what was usually empty of consumers became busy with consumers and the level of sales increased, as well as helping the people of Sindon Village to innovate and hone their skills as a new business opportunity

Marketing management strategy is a process that allows an organization or company to explore large market opportunities, increase sales, and achieve the desired level of profit. The importance of marketing management strategy also lies in its role as a vital tool in securing the company's position in business competition. The main goal of marketing is to carry out transactions, provide services, fulfill needs, and accommodate customer desires to ensure their satisfaction. The marketing function primarily involves product development. If there is a decline in the acceptance of products in circulation, additional steps in product development are needed to suit the dynamics of business development. In the context of the problems faced, the author focuses on two main problems: 1) how marketing management strategies can increase sales at the Sate Madura Cak Budi stall on Jalan Imam Bonjol and Cak Umar on Jalan Soekarno Hatta, 2) what factors support or hampering marketing management strategies in increasing sales at the two stalls. This research adopts qualitative research methods using observation, interviews and documentation as data collection techniques. The main objective is to provide a detailed and structured explanation about the implementation of sharia marketing management strategies to increase sales at the Sate Madura stalls Cak Budi and Cak Umar. These two stalls apply a sharia marketing approach using the 4P marketing mix concept (product, price, promotion, place). The main supporting factors for this strategy are strategic locations that are easily accessible to consumers and communication strategies aimed at attracting customers from outside the Metro City area. However, the main obstacle for the Sate Cak Budi and Cak Umar stalls is the fairly tight competitive situation in the Metro City area.  

This activity aims to resolve existing problems with partners, in order to support poverty alleviation efforts for NTT specialty weaving craftsmen "Kasih Bunda" Lapoem Village, West Insana District. This activity aims to improve the welfare of weaving craftsmen, whose daily work as weaving craftsmen is untouched by entrepreneurial skills. Priority problems: 1) Currently, the production produced is less varied, the combination of motifs is still simple; 2) Do not yet have entrepreneurial skills that produce economic value and are in demand by the market; 3) Do not yet have: entrepreneurial motivation, entrepreneurial managerial, Internet of Things (IoT) based marketing skills; 4) Do not have business capital including equipment and materials needed for weaving activities. The solution and method in this PKM program is to provide skills training to the Lapeom Village "Kasih Bunda" weaving craftsmen, so that partners will be able to produce superior products that have economic value and are needed by the market. To produce products that have sales value, skills training is directed at weaving quality. Therefore, the training provided will also cover technical production, weaving design and Internet of Things (IoT) based marketing which is very suitable for product promotion in the New Normal Era. This entrepreneurship training has social goals and is based on social activities. Therefore, partners will also be given training in entrepreneurial motivation and entrepreneurial managerial skills, which also includes production management, financial management, simple accounting and marketing management. Apart from that, assistance is provided to partners, so that efforts to develop micro business activities among weaving craftsmen can be realized and run well. The outputs that are expected to be realized from this activity are: (1) The formation of partner micro-businesses that are able to provide additional income to the partner members' families, and (2) The creation of partner-produced goods that are marketable. 3) Have an online-based shop such as: Tokopedia, etc

The used car showroom business conducts manual recording to document purchase transactions, sales transactions, vehicle unit financing, employee management, relying solely on the owner's memory. The risk lies in manual recording requiring significant time and attention, with possibilities of errors (duplication) in recording, loss, or damage. Hence, the utilization of information technology is necessary in managing the assets of the used car showroom and employee management, introducing a system called SIMOKAS (Sistem Informasi Manajemen Showroom Mobil Bekas). Steps in this research involve data collection, literature review, and system design. Data collection involves two approaches: interviews and observations. The applied system design method is Prototyping. System testing methods include Black Box Testing and Usability Testing. SIMOKAS testing occurred at Putra Mobil Balikpapan showroom, involving ten potential users. Based on functional testing through black box methods, SIMOKAS met requirements and functioned accordingly, managing vehicles, transactions, vehicle documents, and employees. Usability testing resulted in a total SUS score of 87.25, falling into the 'Acceptable' category for acceptability, receiving an 'A' grade on the grade scale, and being in the 'Best Imaginable' category in adjective rating. Thus, the conclusion drawn is that SIMOKAS is a system with good usability from the user's perspective.