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Football is a sport played by two opposing teams. The objective of football is to score goals against the opponent's goal to win the match. SWOT analysis, which includes strengths, weaknesses, opportunities, and threats, is used to identify the factors contributing to the failure of the Indonesian national under-17 football team in the 2023 FIFA U-17 World Cup. This study adopts a qualitative research approach with a descriptive method. The aim of this research is to describe the events that occurred during the unsuccessful matches of the Indonesian national under-17 football team in the 2023 FIFA U-17 World Cup. These events are available for viewing through match video recordings. Data sources for the research were collected through various methods, including direct interviews with licensed football coaches, analysis of video recordings of the Indonesian national under-17 football team matches, review of coach interview recordings from sources such as YouTube, and study of related articles from internet sports media. Data collection methods involved observation, interview interaction, and documentation. The research findings are as follows: (1) Strengths: The Indonesian under-17 national team has good quality in technical factors and skills, but not all players possess good playing techniques, and the advantage of an experienced coach is able to utilize the strengths of the players. (2) Weaknesses: Experiencing a decline in physical condition towards the end of matches causing a decrease in player concentration resulting in decision-making errors and experiencing decreased concentration leading to panic in ball control and often unnecessary fouls. (3) Opportunities: Indonesia hosting the 2023 FIFA U-17 World Cup with the support of supporters filling the stadium in every match. However, if players are not accustomed to the presence of many supporters in the stadium, this could backfire and affect the players' mental state. (4) Threats: Lack of knowledge about the potential opponents, presence of several teams with higher rankings, and potential disruptions caused by social media to the mental condition and concentration of the players.    

Strategy is an effort to develop a company's competitive position amidst business competition. A business development strategy is an effort to conduct an analysis of regional market conditions, both internal which includes strengths and weaknesses, external conditions which include opportunities and threats that will be faced, then alternatives are taken to determine the strategy that must be implemented. The aim of this research is to determine the strategy for developing the Idol Batik House business in Pemusiran Village, East Tanjung Jabung Regency. In this research, the method used is qualitative, the data analysis method used is SWOT analysis and the data collection method uses observation and interviews. Based on research results, Batik Idola utilizes its strengths to gain opportunities by using strategies including maintaining the quality of its batik, maximizing communication technology for marketing and technology in the production sector such as electric canting to maximize production and carry out business development. And the strategy used by Batik Idola to minimize existing weaknesses and to avoid threats that come, namely by increasing promotions by utilizing promotional media according to existing funds, and also adding distribution channels such as agents, resellers or sales.

This research aims to analyze tourists' perceptions of the application of the elements of Sapta Pesona and formulate a strategy for developing Sapta Pesona in the Poncokusumo Tourism Village. Sapta Pesona which includes Safe, Orderly, Clean, Cool, Beautiful, Friendly, and Memorable is a concept designed to increase the attraction of tourists to tourist destinations. The research method used was a survey with a questionnaire distributed to tourists visiting the Poncokusumo Tourism Village. The collected data was analyzed quantitatively to evaluate tourists' perceptions of each element of Sapta Pesona. In addition, a QSPM SWOT analysis was carried out on the results of interviews with tourism village managers and community leaders to identify effective development strategies. The results of the research show that tourists' perceptions of the implementation of Sapta Pesona in the Poncokusumo Tourism Village generally give a positive value with a total score of 331.3, including very good characteristics. Analysis carried out using the QSPM Matrix, the market penetration strategy obtained the highest Total Attractive Score (TAS), namely 5.105. Therefore, this strategy is the best choice for the Poncokusumo Tourism Village.

This research delves into strategies aimed at enhancing occupational safety and health practices within pilotage operations at Semayang Port, operated by PT. Pelindo Balikpapan. Given the inherently high-risk nature of port activities, particularly pilotage, ensuring the safety and well-being of workers is paramount. This research is motivated by the imperative to curtail workplace incidents and bolster operational efficiency through the implementation of robust strategies. A SWOT analysis was employed to comprehensively assess the strengths, weaknesses, opportunities, and threats inherent in the port's existing occupational safety and health system. The findings of this analysis revealed that a 'Turn Around' strategy, situated in Quadrant II of the SWOT matrix, presents the most viable course of action. This strategy effectively leverages external opportunities to mitigate internal weaknesses, thereby optimizing the overall safety and health posture. By adopting the 'Turn Around' strategy, PT. Pelindo Balikpapan is poised to elevate the standards of occupational safety and health within its pilotage operations at Semayang Port. Consequently, this is expected to lead to a reduction in accidents and a commensurate improvement in overall operational performance.

This study aims to analyze the development strategy of pepper farming in Epeea Village, Abuki District, Konawe Regency. The method used to determine the number of samples is to use (Saturated Sample/Census). Saturated sample is a sampling method where all members of the population are taken 12 as sample members. The results of the IFAS (internal analysis summary) matrix calculation show that the total value of the internal factors is 3.0. The results of the EFAS (External Analysis Summary) matrix calculation show that the total value of the external factors is 2.8. Based on the results of the SWOT analysis above, the strategy that can be applied in Pepper Farming is an Aggressive strategy formed in quadrant I. Where Strength + Opportunity (1.34)> Weakness + Threats (0.65), then the Strategic factors of strength and opportunity support the achievement of a way out of the existing problems to achieve the desired goals. So that Pepper Farming in Epeea Village, Abuki District, Konawe Regency can survive and grow even bigger.

This thesis discusses the selection of Unmanned Aerial Vehicles (UAV) that can be used by KRI R.E Martadinata class to help improve the ability of KRI R.E Martadinata class in carrying out operational tasks effectively and efficiently.The formulation of the problem in this study is the utilization of UAV technology through Strength, Weakness, Opportunities and Threat (SWOT) data analysis by first determining the UAV using the Analytic Hierarchy Process (AHP) method so that the appropriate UAV is obtained and can be operated at the R.E Martadinata class KRI. This research discusses the selection of UAVs on the R.E Martadinata class KRI with various criteria owned by UAVs and briefly discusses the use of UAVs as a tool in warfare. This research uses capability theory as the main theory to analyze the use and advantages gained from the operation of UAVs in the R.E Martadinata class KRI with the support of sea power and interoperability theories. The quantitative research results show that the effective and efficient use of UAVs can improve the ability of the R.E Martadinata class KRI in anti-surface ship warfare. This research is expected to provide recommendations for the Navy on the utilization of UAV technology in anti-surface ship warfare operations using the R.E Martadinata class KRI.  

The function of the Navy can be understood as a trinity, namely the idea of three-in-one reflected in the roles of military, diplomacy and polisinil. The implementation can be through the Cadet Exchange program which carries out the exchange of Cadets from friendly countries to AAL and from AAL to friendly countries with a certain period of time. The main purpose of this research is to determine the strategy so that the Cadet Exchange program can run optimally. This research was conducted by collecting respondents using a questionnaire with purposive sampling technique. The results of the study indicate that the Cadet Exchange program strategy is in quadrant 1, namely by implementing an aggressive strategy. With several strategies, namely good academic and foreign language skills of AAL cadets are maintained and improved in supporting the Cadet Exchange program, the Cadet Exchange program at AAL can support the realization of AAL as a World Class Naval Academy, good attention and communication between AAL institutions and cadets can help and facilitate the implementation of the Cadet Exchange program, and the development of communication technology through online (zoom meeting or google meet) can improve the Cadet Exchange program.    

An audit needs to be carried out so that an information system is able to meet IT Governance requirements. PT. Jaya Karya is a company operating in the field of goods delivery services that has used information systems to support its business processes for the last 4 years. It is time now to carry out an audit of the goods delivery information system  This is so that we can find out whether the information system implemented is in accordance with the vision, mission and goals of the organization as well as testing the performance of the information system. In this research, an analysis of the goods delivery information system at PT. Jasa Karya Palembang branch uses the COBIT 5.0 framework with sub domain MEA01 (Monitor, Evaluate, and Assess Performance and Conformance) with process capability level calculations and also analysis of Strength, Weakness, Opportunity and Threats (SWOT), Internal Factor Analysis Summary (IFAS) , as well as External Factor Analysis Summary (EFAS)). Data was obtained through observation techniques, interviews, literature study. Respondents for the data consisted of Branch Heads, Operations Managers and Operational Staff.

Waste management in Jombang Regency, East Java, is a strategic issue that requires comprehensive and sustainable handling. This research aims to analyze the strategy of the Jombang Regency Environmental Agency (DLH) in waste management, focusing on the strengths, weaknesses, opportunities, and threats faced. The research method used is qualitative with SWOT analysis techniques, involving interviews, observation, and documentation. The results of the analysis show that waste management in Jombang, strengths, namely, local government support, the achievement of the Banjardowo landfill, 14 Adipura awards, cross-sector collaboration, the Waste Bank program, and the Jogoroto TPS 3R strategy reflect the success of waste management in Jombang Regency. Weaknesses, namely, low waste management services, increasing volume, lack of participation, depending on APBN/APBD, not optimal sorting, limited human resources, lack of socialization, uneven TPS. Opportunities, namely, Potential to increase public participation through education, collaboration with the private sector for innovation, development of Waste Bank and digitalization, stronger regulations for TPS construction, and application of new technology for efficiency and sustainability. Threats, namely, The increase in waste volume can cause landfills to be exceeded, dependence on unstable APBN/APBD funding, changes in government policies, inconsistent community responses, and cross-sector coordination challenges.      

Free trade practices are formed based on agreements, which are binding on the parties and must be implemented in good faith. KPBPB Sabang is an area within the jurisdiction of the Republic of Indonesia which is separate from the customs area so that it is free from import duties, value added tax, sales tax on luxury goods, and excise (fiscal and non-fiscal incentives). KPBPB Sabang has the potential to become a shore base port to support the oil and gas (oil and gas) industry off the coast of Aceh, and oil and gas exploration activities in the Andaman (Sea) Block. Through SWOT analysis, the Sabang area has great potential to become a connectivity hub because it has met the minimum requirements. However, the synergy between regulations, facilities and services at KPBPB Sabang still needs to be improved, both as a multi-purpose port and as a shore base port.

Indonesia presents promising opportunities in the processed food industry, which has experienced a 5% growth over the past five years. PT Roves Global Food has leveraged this opportunity by utilizing mangrove-based products in their processed food offerings. This strategy aims to promote sustainable resources with high nutritional value. However, the company still faces challenges due to consumer trend dynamics, supply chain issues, and government regulations. This study aims to analyze the internal and external conditions of the company using Porter Five Forces analysis and SWOT. Data was collected through primary methods, such as interviews, and secondary sources. The Porter Five Forces analysis revealed five main external factors affecting the company: Threats of Substitutes, Threats of New Entrants, Intensity of Competitive Rivalry, Bargaining Power of Suppliers, and Bargaining Power of Buyers. Additionally, the SWOT analysis identified the strengths, weaknesses, opportunities, and threats for the company, resulting in 12 combination strategies: 4 SO, 2 ST, 4 WO, and 2 WT strategies. The analysis outcomes were then used to formulate key strategy recommendations focused on strengthening three of the five primary internal conditions of the company, namely service, marketing and sales, and operations.

In the current era of rapidly developing globalization, rapid technological changes, shifting consumer preferences, and global market dynamics encourage Small and Medium Enterprises (SMEs) to adapt, innovate, and strategize intelligently. This article discusses a business strategy designed for SME XYZ, a company operating in the food and beverage sector, especially in the coffee shop industry which is growing rapidly in Indonesia. This research uses the PESTLE and SWOT approaches to analyze the internal and external conditions of UKM XYZ. The analysis results show that SME XYZ has internal strengths such as high-quality coffee, excellent service, and a competent management team, as well as external opportunities such as Gen Z lifestyle trends and online ordering. However, challenges such as high operational costs and inflation need to be addressed. Recommended strategies include strengthening branding, increasing operational efficiency, and presenting innovative menus. With the right strategy, SME XYZ has the potential to become a major player in the food and beverage industry.

Natural resource conservation or conservation areas whose main use is recreation and tourism in coastal and aquatic areas are called Marine Nature Tourism Parks (TWAL). Kupang City and Kupang Regency have a conservation area known as the Kupang Bay Marine Nature Tourism Park. Kupang Bay Marine Natural Tourism Park has a lot of potential that can be managed as a tourism destination. The author is interested in conducting research to find out and formulate a Potential Development Strategy for the Kupang Bay Marine Natural Tourism Park. This research approach is descriptive qualitative, where the data produced is descriptive or explains clearly. Based on the research analysis that has been carried out using SWOT Analysis, it is concluded that the Kupang Bay Marine Nature Tourism Park Development Strategy has a Strength-Opportunity strategy. This strategy is an aggressive strategy where the potential of the Kupang Bay Marine Natural Tourism Park is utilized as widely as possible to create opportunities.

Today's technology is increasingly sophisticated and can even be used as a means for marketing media. Many business owners utilize this technology as a medium for product promotion. One of them is Nadiraa who participated directly to do online marketing at TikTok Shop. The purpose of this study is to determine the use of the SOSTAC model in the online marketing strategy at TikTok Shop Nadiraa's account. The method used in the research is qualitative research method with descriptive method. The subject of this research is Nadiraa's TikTok Shop account, and the object of this research is the Analysis of the Use of the SOSTAC Model on the Online Marketing Strategy at TikTok Shop Nadiraa's account. The data collection technique in this research is using content analysis on Nadiraa's account at TikTok Shop. The results in this study show that there are results of an analysis of online marketing strategies using the SOSTAC method on Nadiraa's account as a whole starting from Situation Analysis using SWOT analysis, then Objectives with 5S analysis, Strategy with STP analysis, Tactics using 4P, Action analysis of actions taken by Nadiraa, and finally controlling as material for evaluation to be able to increase profits.   Keywords: , , 

The food and beverage industry contributes significantly to Indonesia's Gross Domestic Product (GDP), with UMKM AC, located in Bogor City, being one of the contributors. This research formulates a business strategy for UMKM AC using the Business Model Canvas (BMC), SWOT analysis, and evaluation of Key Performance Indicators (KPIs) with the Balanced Scorecard (BSC). Data were collected through questionnaires and literature studies. The BMC analysis results indicate strengths in customer segmentation and community relations. The internal and external factor analysis shows that UMKM AC is in a position to grow and develop. The SWOT analysis identifies opportunities for UMKM AC, focusing on strategies that have a positive impact. The BSC evaluation shows overall good performance, but there are some strategic goals that need further improvement. This research highlights the importance of strategic planning and performance evaluation for SMEs in facing industry competition.

Vannamei shrimp marketing and cultivation strategies highlight how entrepreneurs can take advantage of existing strengths and opportunities to maximize profits and business growth. Through SWOT analysis, the proposed strategy includes increasing seed production and quality, recruiting experts to increase production and promotion, as well as managing threats and weaknesses with effective strategies. This strategy aims to optimize market segmentation, targeting, positioning and marketing mix, with an emphasis on the importance of adapting to changing business conditions and active support from the government in overcoming regulatory obstacles. This study explores the economic and social impacts of vannamei shrimp farming in Ivory Coast villages, identifying factors that contribute to community well-being, including access to resources, work ethic, and economic motivation, as well as challenges faced, such as lack of financial support from local government . The recommendations given emphasize the importance of government support, improving farmer skills, and further research focusing on the welfare of shrimp farm workers. By implementing effective marketing strategies and paying attention to sustainable development and utilization of coastal and marine resources, this research proposes that vannamei shrimp cultivation can not only develop but also contribute significantly to the economic and social welfare of society.

The coffee shop industry in Indonesia is experiencing rapid growth, driven by the cultural tradition of coffee consumption and the transformation of digital-based businesses. Kakaku Coffee, founded by Fitra Alhady in 2020 in East Jakarta, is a successful example of a coffee shop that combines high-quality coffee with an authentic Japanese cultural concept. Despite achieving initial success, Kakaku Coffee faces challenges such as long service times and limited parking space. This study aims to formulate a comprehensive development strategy for Kakaku Coffee using SWOT analysis. By identifying the internal and external factors affecting Kakaku Coffee's performance, this study provides practical and applicable recommendations. The method used is descriptive qualitative research with purposive and snowball sampling techniques. The analysis results show five strengths, five weaknesses, four opportunities, and three threats faced by Kakaku Coffee, along with applicable TOWS strategies. This research is expected to serve as a reference for other SMEs looking to adopt similar strategies in a competitive industry.    

Indonesia has a wealth of tourism potential, and Ngliyep Beach in Malang Regency is one example. This stunning beach attracts visitors with its white sand, dense jungle and stunning views. Even though its potential is extraordinary, the number of tourists at Ngliyep Beach has not yet reached its maximum potential. To overcome these problems, this research explores collaborative efforts in managing Ngliyep Beach marine tourism. This research aims to identify strategies that can maximize the attractiveness of beach tourism while analyzing the factors that hinder and support its development. Researchers use SWOT analysis, which is a method that highlights Strengths, Weaknesses, Opportunities and Threats. This approach empowers them to determine a combination of strategies that capitalize on Ngliyep Beach's strengths and take advantage of emerging opportunities, while mitigating weaknesses and addressing potential threats.

SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis has become a common strategy in business development, especially in the culinary industry. Warung Makan Fun Balunijuk Village is one of the businesses in the culinary sector that uses SWOT analysis to develop its business strategy. As part of this research, a SWOT analysis was carried out to determine the position of Warung Makan Fun Balunijuk Village in the culinary industry and identify strengths, weaknesses, opportunities and threats related to its business. Based on the results of the SWOT analysis, Warung Makan Fun can continue to develop, but it requires a combination of SWOT analysis, such as implementing SO strategies, one example of which is holding local events by utilizing lots of seating; WO strategy, one example of which is improving financial management by using local events as a promotional tool; ST's strategy, one of which is maintaining affordable prices and fresh ingredients to face competition; and WT strategies, such as increasing menu innovation to remain competitive amidst competition, and so on.

Established since 1916, PT. Pabrik Es Siantar is the oldest factory of Pematangsiantar. This study is aimed to determine what strategy are used by PT. Pabrik Es Siantar in maintaining the existence of ‘Cap Badak’ products; to know the strategy implementation, evaluation; and also its obstacles. Afterwards, this study analyzes the alternative strategy that possibly recommended to PT. Pabrik Es Siantar for supporting the existing strategy. The research method used is descriptive-qualitative, using case study. Data were collected by interviews, observation, and documentation. Data analysis techniques used were qualitative-descriptive analysis of Miles and Huberman and also SWOT Analysis using SWOT Matrix, IFE Matrix, EFE Matrix, and then matching the alternative strategies obtained on SWOT Diagram. The results showed that in maintaining the existence of Cap Badak products, PT. Pabrik Es Siantar uses Defense Strategy. The strategy implementation and evaluation has been done properly without changing any standards. The obstacles is they still using their conventional machines because the owner does not intend to regenerate the machines, and the production becomes less and hampered because many bottles are not returned to the factory yet. Furthermore, based on IFE Matrix, EFE Matrix, and SWOT Diagram, the results showed that PT. Pabrik Es Siantar is in Quadrant I, where the company’s position is very profitable and supports aggressive strategies. Based on SWOT Matrix Analysis, PT. Pabrik Es Siantar is recommended to launch Cap Badak products in plastic bottle packaging immediately, do promotion after regenerating machines, educate consumers about the importance of returning bottles on time, purchase orders bottles more often, and change the family management system into a more professional system.