Publication Search

Selo Village in Boyolali Regency is a center for dairy cattle farming and is also developing as a tourist village. However, most local residents still sell raw milk to middlemen without applying marketing strategies or product innovation. This community service activity aimed to provide education on the importance of dairy product marketing and to introduce innovative ideas based on local potential. The methods used included preliminary observation, open interviews, focus group discussions, interactive counseling, and evaluation through questionnaires and reflection. The activity involved 15 participants, including dairy farmers, homestay operators, café owners, and local youth. The results showed increased participant understanding of marketing strategies, tourism market opportunities, and the potential for milk processing. Most participants expressed interest in further training and began formulating product ideas such as yogurt, ice cream, and pasteurized milk. This program not only improved marketing literacy but also built motivation and collective awareness to develop independent businesses based on the village’s potential. Thus, the activity served as an initial step in promoting sustainable rural economic development.

This study aims to analyze the need to improve the digital literacy of village government apparatus in supporting the digitization of population administration. The problems raised in this study are (1) what digital competencies are needed by village officials to improve the quality of population administration services and (2) what training programs are relevant to improve their digital literacy. The research method uses a qualitative approach with data collection techniques in the form of in-depth interviews, observations, and documentation studies. Data analysis was carried out inductively to understand the challenges and needs of village officials in managing technology-based administration. The results of the study show that the digital literacy of village apparatus is still low, especially in the operation of population administration applications, data security, and the optimal use of information technology. In addition, the limitations of technological infrastructure such as hardware and internet connection are the main obstacles. This study recommends the implementation of basic and advanced training, strengthening technological infrastructure, and supporting policies to improve the digital competence of village apparatus. The conclusion of this study confirms that increasing digital literacy is very important to support the digital transformation of population administration. With adequate competence, public services can become more efficient, accurate, and transparent, which has a positive impact on rural communities and sustainable development.

The digital era has significantly transformed the business landscape, making digital-based communication and negotiation skills essential for human resources (HR) to enhance their competitiveness in the global market. This study aims to analyze the effectiveness of a digital marketing-based communication and negotiation competency enhancement program for the community and MSME actors in Pondok Petir Village, Bojongsari District, Depok City. Using a descriptive qualitative approach with a participatory training method, this research evaluates the training's impact through pre-tests, post-tests, and participant feedback analysis. The findings indicate that the training significantly contributes to improving participants' digital skills, expanding access to technology-based training, and strengthening their business competitiveness. Furthermore, collaboration with various stakeholders, creativity in digital marketing, and sustainable strategies play a crucial role in ensuring the long-term effectiveness of the program. However, challenges such as limited internet access and resistance to change remain major obstacles to program implementation. Therefore, this study recommends the development of sustainable training strategies, increased digital literacy, and active involvement of the government and community in supporting the enhancement of digital-based human resources at the local level.

Reading interest plays a crucial role in students' cognitive development and academic achievement. However, the low access to interesting reading materials and the lack of library facilities are the main obstacles in improving the literacy of elementary school students. This study aims to identify the impact of educational-based library revitalization on increasing students' interest in reading at SDN Sukolilo 01. The method used is Classroom Action Research (PTK) with a spiral approach from Kemmis and Taggart, which includes planning, action, observation and reflection. The implementation of the creative library program included library rearrangement, interactive reading, and literacy activities. The results showed a significant increase in library visits, book borrowing and student participation in literacy activities. The main obstacles faced were the limited book collection and students' low interest in non-fiction books. Therefore, there is a need for collection enrichment and innovative strategies to sustain the reading culture in the long term. This study contributes to providing recommendations for schools in creating a more interactive and sustainable literacy environment.

Graphic design training using the Canva application aims to enhance the skills of MTs Al-Muttaqin students in creating visual designs, particularly posters with the theme "Environmental Awareness." This activity was conducted by the Community Service Program (KKN) team from Universitas Tidar on January 20, 2025, using the Asset Based Community Development (ABCD) method, which consists of five stages: discovery, dream, design, define, and destiny. The results of the training showed that students exhibited high enthusiasm and were able to understand basic design concepts, such as color, typography, and layout. Despite challenges such as limited internet access and devices, these obstacles were successfully addressed through intensive mentoring. This program is expected not only to improve students' digital literacy but also to provide opportunities for them to compete in the field of graphic design. In the future, this training can be expanded with additional materials to support broader educational digitalization.

This study aims to analyze the Public Relations (PR) strategies implemented by Sahid Raya Hotel & Convention Yogyakarta to enhance the competitiveness of the hospitality business. PR strategies play a crucial role in building a positive image, attracting new customers, and retaining customer loyalty. The method used is descriptive qualitative with a case study approach. Data were collected through interviews, observations, and document analysis. The results show that PR strategies involving social media, promotional events, and media relations have improved the hotel's visibility and image. Supporting factors include managerial support, strategic partnerships, and technological innovation. However, challenges such as budget constraints and digital literacy remain. This study provides recommendations to strengthen PR strategies, including the development of customer loyalty programs and regular evaluations.

The Community Service Program titled “Digital-Based Entrepreneurship Empowerment Socialization to Improve the Economic Welfare of the Community in RW 008, RW 017, and RW 018, Benda Baru Housing Complex, Pamulang – South Tangerang” aims to enhance digital literacy and technology-based entrepreneurial skills among local communities, particularly Micro, Small, and Medium Enterprises (MSMEs). This program includes socialization, training, and practical mentoring related to the utilization of social media, e-commerce, Search Engine Optimization (SEO)/Search Engine Marketing (SEM), and digital advertising strategies as tools for business development. The method employed is participatory, actively involving the community in every stage of the program. The results indicate an improvement in community understanding of digital technology and their ability to leverage digital platforms to support their businesses. This program has also successfully created a sustainable digital entrepreneurship ecosystem, which is expected to enhance the economic welfare of the targeted communities. Given its success, this initiative is anticipated to serve as a model for digital-based community empowerment that can be implemented in other regions.

Human resource (HR) development is a crucial element in enhancing productivity and sustainability of micro, small, and medium enterprises. This study aims to identify the strategies and human resource management practices implemented in the MSMEs of the communities in RW017, RW018, and RW008 of Benda Baru Housing, Pamulang, South Tangerang, Banten. The method used is a qualitative approach with data collection techniques through interviews, observations, and document studies. The results show that skill-based training, business mentoring, and the introduction of digital technology are key strategies to improve HR competencies. Additionally, cooperation between the community, local government, and the private sector has a positive impact on access to financing and marketing networks. However, challenges such as limited resources, lack of managerial knowledge, and low digital literacy remain obstacles. This study recommends the strengthening of continuous training programs, integration of technology, and synergy among stakeholders to support holistic HR development. In this way, the community’s of micro, small, and medium enterprises can grow more optimally and contribute to the local economy.

Corruption is one of the biggest problems facing Indonesia. Education plays an important role in building the character of the younger generation with integrity and anti-corruption. This research aims to identify the effectiveness of anti-corruption literacy in forming a corruption-free character of the younger generation at the Darel Hikmah Islamic Boarding School, which is one way to instill anti-corruption values ​​from an early age among students. Apart from that, this research also evaluates the application of a religion-based approach in tackling corrupt behavior and provides recommendations for developing similar programs in other Islamic boarding schools. The method used in this research is literature study, which involves a series of library data collection activities, reading, taking notes, and managing data objectively, systematically, analytically, and critically. The focus of this research is on The Power of Two learning model which aims to improve students' critical thinking skills at the Darel Hikmah Islamic Boarding School. The results of the research show that the anti-corruption literacy program implemented at the Darel Hikmah Pekanbaru Islamic Boarding School has proven to be quite effective in instilling the values ​​of integrity and honesty in its students. However, this research also identified challenges in implementing the program that require further attention. This shows the importance of continuous evaluation and development to ensure the success of the program in achieving the expected educational goals.

The maritime industry requires financially literate and strategically competent professionals to navigate challenges in shipping management, business sustainability, and economic resilience. However, vocational maritime education often lacks practical financial training and sustainability-driven business strategies, creating gaps between academic learning and industry needs. This research addresses these gaps by analyzing how maritime education aligns with financial sustainability and business competency development. Unlike previous studies that separately examine maritime education or financial sustainability, this research integrates expert insights, graduate experiences, and educator perspectives to develop a holistic framework for maritime business and financial training. The findings contribute to policy discussions on improving vocational curricula and bridging industry-academia gaps. This study investigates the effectiveness of maritime vocational education in developing competencies in financial decision-making, economic resilience, and business sustainability. It evaluates curriculum alignment with industry demands and identifies key areas for enhancement. A qualitative research design was used, incorporating semi-structured interviews with 13 maritime professionals, 4 educators, and 33 graduates. Thematic analysis was applied to assess vocational training effectiveness in financial sustainability and business resilience. Findings reveal strong technical competency but gaps in financial literacy and sustainability-driven business strategies. Maritime education programs scored 9/10 in effectiveness, but practical applications of financial decision-making and risk management need reinforcement. This study provides actionable insights for vocational training reforms, emphasizing applied financial education, industry collaboration, and sustainability-driven business strategies. The findings support future curriculum development to equip maritime professionals with enhanced financial and managerial competencies for industry leadership.

This article explores a community service initiative aimed at enhancing literacy among children in Rejatengah Village, Indonesia, as part of the national effort to develop Indonesia’s Golden Generation by 2045. The project was conducted by a team from Al Maksum College of Teacher Training and Education over a one-month period, targeting children aged 6 to 9 years. The initiative involved comprehensive educational activities, including literacy assessments, interactive workshops, and parental involvement, to foster a supportive learning environment. Significant improvements in literacy skills were observed, attributed to the innovative teaching methods and community engagement strategies employed. The establishment of a permanent educational resource center has ensured the sustainability of educational efforts, serving as a model for similar interventions in other rural areas. This project not only highlights the critical role of community-based educational programs in enhancing literacy but also demonstrates the potential of such initiatives to contribute to broader national development goals.

The development of information and communication technology in Indonesia continues to grow rapidly, as evidenced by the internet penetration rate reaching 73.3% in 2019 (APJII). With 144.19 million out of 196.71 million Indonesians having internet access, the country has become the largest digital economy market in Southeast Asia (Google e-Conomy SEA, 2020). West Java Province recorded the highest number of internet users, followed by Central Java, DKI Jakarta, and Jambi. In response to this development, President Joko Widodo has designated accelerating digital transformation towards becoming a "digital nation" as one of the main visions of his administration, focusing on the development of digital talent human resources. This program emphasizes the importance of digital literacy, which includes individuals' ability to access, understand, create, communicate, and evaluate digital technology (UNESCO, 2018). The Minister of Communication and Information Technology targets digital literacy for 12.5 million Indonesians by 2020–2024 to enhance cognitive abilities beyond merely operating devices. In this context, lecturers from the Institute of Technology and Business Pelita Raya launched a community service activity on digital literacy themed "Embracing Technology: Equipping Students in the Digital Era at SMA N 12 Tanjung Jabung Barat." This activity aims to equip students with relevant digital skills to face the challenges of the digital era and contribute to Indonesia's digital transformation.

Increasing community literacy in environmental management is a strategic step to realize sustainable development. One practical approach that can be implemented is through community-based education. This article examines how local communities can become agents of change in increasing public awareness and understanding regarding environmental issues, such as waste management, natural resource conservation, and adaptation to climate change. Through a participatory approach, community-based education encourages direct community involvement in designing and implementing environmental programs that suit local needs. Case studies from various regions show that collaboration between communities, government, and the private sector can increase the effectiveness of educational programs and create long-term impacts. The work programs are processing organic and inorganic waste, processing agricultural land, planting trees, preventing dengue fever and making anti-mosquito spray, providing information related to Hoaxes and phishing link modes, and collecting data on MSMEs. Apart from that, there are also work programs regarding learning posts, introducing waste banks, making street signs, and creating village websites. The results obtained from this activity are an approach to the community through social activities carried out with residents and increasing community insight through the outreach and training programs provided. Apart from that, village facilities can be improved by creating street signs and village websites. It is hoped that the results of this study can become a practical guide in developing a sustainable community-based education model for environmental management.

The objective in this study involves demonstrating the importance in the role of Islamic economic units in eradicating accounting illiteracy, because the adoption of specific basics can enhance transparency and contribute to improving the level of financial reporting, which enhances confidence between investors and customers and thus facilitates decision-making and enables shareholders through informed decisions based on accurate financial information provided by those units, which achieves sustainable economic development and enhances the ability of those units to adapt to economic and social variables as The adoption of these units of Islamic accounting standards based on the principles of Islamic Sharia will help enable individuals working in these units and stakeholders to understand the principles of Islamic accounting and associated standards and then direct them towards correct investment decisions, this research used the deductive approach in the theoretical side and the inductive approach in the practical side by preparing a survey list for a sample of workers in Islamic economic units as well as investors and stakeholders, as the sample included 70 forms that were analyzed statistically. Using the SPSS program, it was concluded that there is a role for the adoption of Islamic economic units of AAOIFI  standards in the eradication of accounting illiteracy and its reflection on investment decisions, and the research recommends the need to pay attention to important methods and procedures in promoting accounting literacy in Islamic economic units through the organization of workshops and training courses for employees.Establishing educational curricula commensurate with their needs, cooperating with educational institutions, and preparing partnerships with universities and institutes to provide specialized educational programs to support this field, as accounting literacy in Islamic economic units needs integrated efforts based on activating Islamic accounting standards, which contributes to achieving sustainable development and enhancing economic performance.

The development of information technology in this era has had quite a big impact throughout the world on changes in various fields. One form of technological development is the birth of social media. Social media has an influence on shifts and changes in people's behavior and life in terms of ethics, norms and culture. There are various impacts of social media, both positive and negative impacts. To be able to prevent negative impacts or negative impacts from occurring, an in-depth understanding of good ethics in communicating on social media is needed. This research aims to increase the understanding of Ananda Bekasi Vocational School students about social media ethics through a systematic educational program. With the rapid development of information and communication technology, the use of social media among teenagers is increasingly widespread, but is often accompanied by unethical behavior. The methods used in this research include seminars, interactive discussions, and creating positive content. The activity was attended by 260 students, and the results showed a significant increase in ethical awareness of social media, from 60% to 85% after the program. Participant responses showed high enthusiasm, with 96% finding this activity useful. Apart from that, students succeeded in creating various content that was educational and inspiring. This research emphasizes the importance of social media ethics education as a proactive step in forming positive behavior among teenagers, especially students at Ananda Bekasi Vocational School, and recommends implementing similar programs on an ongoing bas

This study examines strategies to increase financial literacy to encourage the growth of MSME financial performance in Semarang Regency. Using a qualitative approach, the study involved 120 MSMEs with data collection through in-depth interviews, observations, and focus group discussions. The results of the study show that the condition of financial literacy is still low, with 65.3% of MSMEs not doing regular financial records, 77.5% mixing business-personal finance, and 81.7% lacking understanding of financial products. Structured mentoring programs with a holistic approach have proven to be effective in increasing the financial management capacity of MSMEs, marked by an increase in turnover (35.2%), operational efficiency (24.7%), and access to capital (19.8%). Multi-stakeholder collaboration and digital technology integration are key factors in the success of the program. The research results in a financial literacy development framework that can be adapted for implementation in other regions.

This study aims to explore the sustainability of Rumah Susun Sederhana Milik (Rusunami) as a viable housing solution for Low-Income Communities (MBR) in Surabaya. The study adopts a qualitative approach using a case study method. Data were collected through in-depth interviews with residents, management representatives, and local government officials, as well as through field observations. Data analysis was conducted based on the indicators of the Adequate Housing Framework by UN-Habitat, which include secure tenure, affordability, habitability, accessibility, location, and the availability of basic services. The findings reveal that Rusunami is capable of providing affordable housing for MBR with a permanent ownership system, despite facing major challenges such as administrative barriers and low financial literacy. The program has proven to contribute to improving the quality of life of residents and reducing socio-economic inequalities. To ensure long-term sustainability, strategic measures are needed, such as simplifying administrative procedures and enhancing the financial literacy of the community. Development recommendations include improving the administrative system to ensure the program can be accessed by a larger number of MBR optimally.

This community service aimed to enhance the digital literacy of Muslim community leaders (Takmir Masjid) in Klaten Utara, Indonesia, to improve the effectiveness of da'wah communication. The training program focused on equipping participants with the knowledge and skills to utilize digital platforms for religious outreach. The program covered various topics, including creating engaging content, utilizing social media effectively, and understanding digital ethics. Participants learned to create informative and engaging da'wah content by utilizing various digital platforms and multimedia tools. The training employed a participatory approach, involving lectures, discussions, and practical exercises. A total of 30 Takmir Masjid from 30 mosques participated in the program. The results showed a significant improvement in participants' understanding and skills in using digital media for da'wah purposes. This program is expected to contribute to the development of more effective and engaging da'wah communication in the digital age, fostering a broader reach and deeper understanding of Islamic teachings within the community.

The program Smart Saving Education: Building Financial Habits Among Elementary Students of SDN 168 Sinar Bhakti Village was conducted as part of the 34th Community Service Program (KKN) by Universitas Baturaja. This activity aimed to enhance financial literacy among elementary school students from an early age. The main problem identified is the low awareness among children regarding the importance of saving and prudent money management. This program employed an interactive socialization method involving visual aids, educational games, and group discussions to facilitate understanding. The activity was conducted in a one-day session involving 40 students from grades 4, 5, and 6 of SDN 168 Sinar Bhakti. The results indicated improved understanding among students about the importance of saving, as reflected in their ability to explain the benefits of saving, prioritize needs, and create simple plans to save money. Moreover, most students expressed high enthusiasm to start saving independently. The activity also fostered a culture of discussion among students, teachers, and parents regarding basic financial management. These findings indicate that interactive education approaches are effective in fostering good financial habits among children. This program is expected to be a starting point for the sustainable development of financial literacy among younger generations.

This research examines crucial issues related to the development of a sustainable e-commerce ecosystem for the creative industry in Indonesia. The main problems identified are uneven digital infrastructure, lack of digital literacy, and fierce competition in local and global markets. The purpose of this study is to analyze the challenges and opportunities faced by creative industry players in utilizing e-commerce platforms. The method used is literature review by collecting data from various secondary sources, including journal articles and policy reports. The results of the study show that collaboration between the government, the private sector, and local communities, as well as effective training programs, are very important to improve the competitiveness of creative industry players. The conclusion of this study emphasizes the need for an integrated approach in creating an e-commerce ecosystem that supports the growth of the creative industry in the digital era.