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The cosmetics industry in Indonesia continues to experience rapid development, especially with increasing consumer preferences for local products. Hanasui, as a local cosmetic brand, offers quality facial serum at affordable prices which is available on various e-commerce platforms. This research aims to analyze the factors that influence consumer behavior in purchasing Hanasui serum, including product quality, price, online reviews and social recommendations. Referring to previous research, factors such as social class, reference groups, product knowledge, and online customer reviews are known to play an important role in cosmetic product purchasing decisions. The findings of this research are expected to provide in-depth insight for manufacturers and marketers to formulate more effective marketing strategies, increase customer loyalty, and strengthen Hanasui's position in the local cosmetics market.  

Purpose: With time, competition in business is getting fiercer. Failure and loss have become common risks. By studying business feasibility, one aspect of which is marketing, losses can be minimized. This title was chosen because it is important for business people to develop a marketing strategy that is suitable for the intended market so that business sustainability is maintained. Marketing is crucial in business, because without effective marketing, potential customers will not know about our business, so they cannot become our customers. This research aims to study general consumer preferences and relevant marketing strategies. Methods: Using a descriptive qualitative method the author conducted in-depth interviews with open-ended questions, conducted with 10 respondents. Implication: A cozy atmosphere, innovative menu, and competitive prices are the main elements that consumers look for in a cafe. Marketing strategies through social media with creative content and attractive promotions will be very effective to increase the appeal of iTangi.

This study is about price trends in two traditional Indonesian food stalls between Warung Nasi Padang and Warteg. Based on a survey of 51 customers, they found that price differences can be caused by basic factors; operational costs, raw material prices and consumer preferences. The result of this study is that the characteristics of Nasi Padang can be seen in stable prices and competitive strategies, while the characteristics of Warteg are more affordable and flexible. This difference affects the management strategy, which provides suggestions to improve productivity and competitive pricing.  

This study aims to analyze consumer behavior regarding the use of Sunsilk shampoo, including usage experience, duration, reasons for product choice, and customer satisfaction levels. A survey was conducted involving 93 respondents, addressing their experiences and preferences for Sunsilk shampoo. Results revealed that the majority of respondents have used Sunsilk, with product quality and affordable pricing being the primary reasons for their choice. The study also highlights areas for improvement to enhance customer loyalty and satisfaction, offering valuable insights for market strategies.

The digital era has brought significant changes to various aspects of human life, including business behavior among the younger generation, especially Generation Z. This generation, which grew up amidst technological advances, has special characteristics, such as high dependence on digital technology, rapid adaptability, and a tendency to take advantage of trends to create business opportunities. This study aims to understand the phenomenon of Generation Z business behavior in the digital era through a qualitative approach with a literature study method. The results of the study show that Generation Z is not only a passive consumer, but also an innovator who utilizes digital platforms to overcome global economic challenges. Using an economic sociology approach, this study explores various social, cultural, and economic factors that influence their business behavior. In addition to offering opportunities, digital transformation also brings challenges in the form of competition between platforms that require adaptive strategies from business actors. This study emphasizes the importance of strategic responses that are in line with Generation Z's values ​​and preferences to achieve sustainability in the modern era.

PT Jasa Raharja is one of the state-owned enterprises (BUMN) operating in the insurance services sector. The employee selection process often involves subjectivity and a lack of consistent evaluation standards, making it less effective. With the implementation of a Decision Support System (DSS), this assessment process can be carried out meticulously, considering various criteria that influence the final decision. The outcome of this ranking process will determine the most suitable candidate for acceptance. To achieve accurate results, the ARAS and Weighted Product comparison methods are applied. The data used are derived from the company's criteria. The criteria utilized in this study include interviews, psychometric tests, work experience, age, and education. The results of this study produced different rankings: Irfan, according to the ARAS method, has a preference weight of (0.8912), while in the WP method, he has a preference weight of (0.1229).

Decision Support System (DSS) is a system used to assist decision makers in determining the best alternative based on certain criteria. Determining retirement eligibility for ASN (State Civil Apparatus) employees is one of the important aspects in human resource management, where this decision affects the future of employee careers, their welfare, and state budget management. This study proposes the development of a decision support system for determining retirement eligibility for ASN employees using the Multi-Attribute Decision Making (MADM) method. The MADM method is a decision-making technique that considers several criteria and alternatives to produce optimal decisions. In this study, the criteria used to determine retirement eligibility include retirement age, length of service, work performance, health, and other factors relevant to the applicable pension policy. The method used in this system includes several steps, namely identifying criteria, assigning weights to each criterion, and evaluating alternatives based on these criteria using calculation techniques such as AHP (Analytical Hierarchy Process) or TOPSIS (Technique for Order Preference by Similarity to Ideal Solution). The results of this evaluation will provide recommendations on whether an employee is eligible for retirement or can still continue his career. The developed system is expected to facilitate the decision-making process regarding ASN employee retirement by providing objective and transparent analysis, so that the decisions taken are more appropriate and in accordance with applicable policies. Thus, this system can improve efficiency and effectiveness in human resource management in government agencies.

The research aims to analyze the form of contract delay in the Civil Code and outline the implications of contract delay due to force conditions in the Covid-19 pandemic. To answer this problem, normative legal research methods or library research are used. This normative type of research uses qualitative analysis, namely by explaining existing data with words or statements sourced from prime legal materials, secondary legal materials and tertiary legal materials. Data obtained from the literature will be analyzed deductively. Analysis is a method of analyzing general legal knowledge data obtained from laws and literature and then implemented on the problems raised, so that answers to specific problems are obtained. The results of the research show that the form of contract delay is regulated in articles 1244-1245 of the Civil Code which determines that force majeure can eliminate the element of default in the agreement, as long as the force force actually occurs and prevents one of the parties from carrying out its obligations, the type of contract delay is a contract in banking institution agreements, contracts in certain collateral imposition agreements, and contracts in business agreements. The implications of contract delays due to force majeure conditions in the Covid-19 pandemic where actions occur by not carrying out or delaying carrying out the achievements stated in the contract resulting in default and ultimately civil legal disputes between the parties involved in the contract. Dispute resolution through court or litigation refers to procedural law regarding the requirements under which a dispute or legal action can be submitted and the efforts that can be taken by the parties. as for preferences for conflict resolution (ADR) or non-litigation or preferences for conflict resolution using mediation, arbitration and negotiation methods

Around 50-90% of women in the world experience dysmenorrhea. The prevalence of dysmenorrhea in Indonesia is reported to reach 64.25%, where 54.89%. Complementary therapy is an alternative to overcome dysmenorrhea because it is considered more natural and has minimal side effects. This study aims to review research articles related to complementary therapies that can be used to overcome dysmenorrhea. literature search through academic databases such as Google Scholar, PubMed and ScienceDirect. Literature selection is carried out based on inclusion criteria (scientific articles in the last 5 years, English/Indonesian, relevant topics) and exclusion (irrelevant articles, no abstract/full-text). Interventions such as physical therapy (yoga and stretching), compress therapy, aromatherapy, acupressure, reflexology, and consumption of natural ingredients provide safe and natural solutions to reduce pain intensity. The selection of the appropriate method can be adjusted according to individual preferences, accessibility, and the severity of the pain experienced.

Packaged Drinking Water (PDW) has now become one of the most practical products dominating the market, offering a variety of advantages and benefits. The fierce competition among PDW producers drives consumers to be increasingly discerning and selective in making purchasing decisions. Consumer choices are often influenced by pressing needs, which have recently shifted toward a preference for more natural food and beverage products. However, amidst the fast-paced modern lifestyle, instant products remain a favored solution due to the convenience they offer. By leveraging store atmosphere strategies, this business has successfully stayed competitive and maintained its presence in the market. The relationship between store atmosphere and consumer purchase interest is significant, as first impressions often serve as a critical factor in consumer evaluations of a store. Elements such as exterior design, overall interior, store layout, and interior displays play a vital role in creating that appeal. This study aims to analyze the extent to which store atmosphere influences purchase interest in the Club brand bottled water. The research methodology involves distributing questionnaires to 100 respondents as the primary data source.

The aim of this research is to find out how children's purchasing habits in Mayangan Village, Panggung Rejo District, Pasuruan City are influenced by the family's economic situation and level of education. Many factors, such as parents' education level and family financial situation, can influence children's consumption habits and preferences for products and services. One hundred respondents who were parents and children in Mayangan Village were given questionnaires and survey methodology as part of the quantitative methodology used in this research. Based on the study's findings, children's purchasing habits are strongly influenced by their parents' level of education, and more educated parents often have a greater awareness of the importance of controlling consumption and how it affects children's lifestyles. Children's consumption levels can also be influenced by the economic circumstances of their families; families with higher incomes are more likely to meet their children's consumption needs, while families with lower incomes usually have tighter spending controls. Therefore, it is hoped that the government and society will pay more attention to improving the quality of education and the economic conditions of families in order to create a generation that is wiser in managing consumption and their needs. This research concludes that the two factors, namely the level of parental education and the family's economic conditions, have a significant influence on children's consumer behavior.

This study explores the marketing strategies used by traders in Pasar Besar, Pasuruan City in dealing with changes in consumer behavior in the digital era. Data were obtained through semi-structured interviews and questionnaires, involving traders representing various types of products and marketing methods. Analysis was conducted qualitatively to explore key themes and quantitatively to identify patterns and trends. The results show that traditional marketing (direct selling) is still relevant because direct interaction creates emotional connections and increases buyer loyalty. However, this approach faces challenges due to the shift in buyer preferences to online shopping. Meanwhile, online marketing offers wider market reach, cost efficiency, and time flexibility, although its success is highly dependent on promotional capabilities and delivery management. The combination of traditional and online strategies has proven effective in reaching various buyer segments, providing significant sales increases. This approach requires careful planning to optimize the benefits of both methods without increasing operational costs. By understanding market needs and adjusting strategies, traders can maximize the potential of both approaches to achieve success amidst changing times.